At Totum Life Science, a unique and research-backed approach to fitness has long been the centre of its business model. After more than 20 years in the industry and an expansion to five Toronto locations, Totum co-founders Tim and Stacy Irvine are still striving for ways to take their gyms to the next level of client wellness, from gym floor to locker room.

To help further elevate the member experience, Samsung Canada identified an opportunity to provide Totum with its new AirDresser, a revolutionary steam-cleaning closet that provides users with effective and efficient care of even their most delicate garments, including the ability to sanitize clothes.

With the gym situated in the heart of Toronto’s King West neighbourhood, the AirDresser provides a unique experience for members of Totum, many of whom live and work in the surrounding area. With “Air Hangers” releasing powerful steam and air throughout the unit, members can ensure their casual wear stays pressed and wrinkle-free as they head out for lunch or back to the office following a workout, group fitness class, physiotherapy appointment or personal training session.

The AirDresser also provides users with an innovative new solution to sanitize sweaty gym gear. With the “Sanitize Cycle,” the AirDresser uses JetSteam technology to remove 99 per cent of bacteria, dust mites[1] and odours[2] from members’ gear, so they can be confident their gear is sanitized and ready for their next visit. For members who want to keep their gym shoes smelling fresh, the AirDresser features a built-in Fresh Finish compartment[3], allowing users to insert a scented dryer sheet of their choice to freshen up items and reduce static cling.

“As a cutting-edge fitness facility, Totum has long invested in gym-floor equipment to enhance members’ fitness experience. To extend that elevated experience beyond the workout itself, Samsung recognized an opportunity to provide Totum members with top-quality clothing care,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “With the AirDresser, members can utilize its innovative features to ensure their gym clothes are sanitized and ready for their next session.”

To help members choose from the many cleaning options available on the AirDresser, Totum management can pair the unit with the Samsung SmartThings app[4], which features a “Care Recipe” section to recommend cycles according to clothing and fabric types. Management can also ensure the unit is running smoothly through the app with the “Home Care” feature, which notifies users when the unit is due for cleaning. The cleaning itself is automatic through innovative Self Clean Technology.

“At Totum, we aim to bring our members an elevated fitness experience based on their needs and expectations of a boutique gym. Since we added the AirDresser, our club doesn’t just feel elevated, it feels like a new era of wellness. The future is now,” said Tim Irvine, President at Totum Life Science. “The AirDresser’s sanitize function in particular has been a hit with guests looking to clean gear after a session. At a time when so many Canadians are refocusing their priorities around personal health and wellness, we as a business need to keep upping the ante, and Samsung has helped us do that.”

The AirDresser brings comprehensive clothing care out of the home and into a new environment, without the need for traditional washers and dryers, and provides members at Totum with a unique locker-room experience.

For more information on the Samsung AirDresser, please visit Samsung.com

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[1] Based on Intertek report RT18E-S0009_R1 dated Aug 29, 2018, using the Sanitize cycle eliminates 99.9% of E. coli and S. aureus bacteria. Based on Intertek report 180800039SEL-001 dated Aug 24, 2018, using Sanitize cycle eliminates 99% of house dust mites.

[2] Based on Intertek report RT19E-S0029 dated Dec 30, 2018, using Normal cycle eliminates 99% of isovaleric acid, 4-ethenylpyridine, valeraldehyde, and tetrachloroethylene.

[3] Dryer Sheets sold separately. Scent strength may differ based on dryer sheet used. Scent may remain inside AirDresser after cycle is complete. Discard dryer sheets after each cycle to prevent mold growth

[4]  SmartThings not compatible with some tablets and other select devices. Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required.

For members of Angus Glen Golf Club in Markham, Ont., membership is more than just swinging woods and irons: it’s a lifestyle that extends beyond the 18^th hole into the clubhouse, pro shop and banquet halls. That transition from final green to post-round festivities often requires members to refresh their attire.

Samsung Canada identified an opportunity to modernize the guest experience at the club with its new AirDresser, a steam-cleaning closet that uses innovative technology to simultaneously dry and sanitize clothing. With warm weather and outdoor activities in popular demand, golf courses are seeing a surge in the number of people using their facilities. According to a recent survey, 68 per cent of Canadians reported planning to spend more time doing activities, including golfing[1].

The AirDresser offers a unique service to golfers by not only sanitizing dirty golf gear, but also keeping other apparel pressed and ready for wear when the opportunity arises. Currently housed in the club’s pro shop, guests have an opportunity to find out more about the product before it will be moved to its permanent home in the club’s changing rooms. With its no-fuss installation process that requires a standard 120V outlet, the AirDresser can be easily moved throughout the property when amenities open up.

“As a leader in digital appliances, we wanted to provide Angus Glen Golf Club a unique hospitality solution to modernize their facilities and address the day-to-day needs of guests with an innovative new product,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “Our AirDresser offers guests a way to refresh their clothes without the need for multiple appliances—all while enjoying the club’s many other amenities.”

The AirDresser comes with three “Air Hangers,” which release powerful steam and air throughout the unit to relax light wrinkles and keep clothes looking new, ideal for golfers who may need to freshen up their garments before dinner or heading home for the evening.

With the unit’s Sanitize Cycle, the AirDresser removes 99 per cent of bacteria, dust mites[2] and odours[3] from golfers’ gear, including gloves, shoes and shirts. Featuring a carefully pared down design and a refillable water reservoir, the AirDresser offers premium garment care without the need for a water line or professional installation, something Angus Glen has taken full advantage of.

“Samsung’s new addition to our club has been a huge hit with our members, who often need a way to both dry and press their clothes after enjoying a round and before a meal in the clubhouse,” said Terry Kim, Director of Golf, Angus Glen Golf Club. “The AirDresser’s many functions mean that each guest can enjoy a different experience depending on their needs. It has garnered a lot of interest from visitors to the pro shop and we are looking forward to guests getting to try it first-hand.”

This innovative product also offers a new solution to the common problem of wet clothes after a rainy round. The unit dries out damp clothing with its low-temp Heat-Pump Drying method, which also reduces the risk of heat damage and shrinking. Plus, by leaving the AirDresser door open and using the dehumidifying feature, the AirDresser removes excess moisture from the surrounding room or closet.

With its sleek design and multi-feature benefits, the AirDresser has provided Angus Glen with cutting-edge technology to help keep golfers looking their best. For more information on the Samsung AirDresser, please visit Samsung.com.

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[1] Angus Reid Tracker 9^th June 2021 update across 1,500 Canadians.

[2] Based on Intertek report RT18E-S0009_R1 dated Aug 29, 2018, using the Sanitize cycle eliminates 99.9% of E. coli and S. aureus bacteria. Based on Intertek report 180800039SEL-001 dated Aug 24, 2018, using Sanitize cycle eliminates 99% of house dust mites.

[3] Based on Intertek report RT19E-S0029 dated Dec 30, 2018, using Normal cycle eliminates 99% of isovaleric acid, 4-ethenylpyridine, valeraldehyde, and tetrachloroethylene.

Content created in partnership with AZURE

Odds are, you’re reading this at home. In a year that’s upended daily routines and lifestyles the world over, residences have also become offices, gyms and more. As life at home continues to evolve and adapt, so too should technology – and the design – that supports it. For Samsung, this simple edict is the driving force for a thoughtful and exceptionally elegant range of new products that enhance both the aesthetic and functional qualities of residential spaces.

A global leader in televisions, Samsung continues to push the envelope of style and performance. With The Serif, the brand has integrated its QLED 4K technology – which combines unparalleled resolution with vivid colour volume and integrated surround sound – in a statement-piece TV. Designed by Ronan and Erwan Bouroullec, the playful design evokes an easel for a warm residential aesthetic.

The Frame, designed by Yves Béhar, offers a more subtle look: the TV is ingeniously concealed within a simple picture frame. With a QLED display and an understated beauty, it’s a television turned work of art – becoming a gallery for paintings and photographs when turned off. For small spaces, it’s also a deftly seamless addition that sits flush against the wall.

An emphasis on space-saving design is evident throughout the company’s expansive portfolio. Consider the redesigned Samsung Front-Load Laundry Pair. While the machines offer an impressively streamlined footprint and a shallow, closet-depth fit, Samsung’s engineering integrates an impressively spacious 5.2 cubic-foot washer drum into an exceptionally compact unit. What’s more, the self-cleaning, antibacterial washer features noise-reducing technology, while both washer and dryer boast a refined control panel for ease of use. Not least of all, the champagne and platinum finishes make for a quietly eye-catching presence.

The same sensitivity to context and lifestyle guided the design of Samsung’s marquee Electric Range with Flex Duo. A dual-door, smart-dial appliance that remembers cooking preferences and favourite settings, the 30” range features a slide-in design that allows it to fit into place without the need for a full renovation. 

And then there’s the AirDresser (pictured at the very top of the article). Combining powerful steam and air to relax light wrinkles and remove 99 per cent of bacteria, dust mites and odours from clothing, the sleek unit is a luxe personal stylist. Featuring a carefully pared down design and a refillable water reservoir, the AirDresser offers premium garment care without the need for a water line or professional installation. It brings the smart home into the closet. All you have to do is plug it in.

With millennials poised to become the largest group of homebuyers this year, today’s customers are looking for home appliances that connect seamlessly, fit their lifestyles, and match their unique personalities. That is exactly what they can expect from Samsung, which recently showcased its broad portfolio of lifestyle home appliance products at the 2020 Kitchen and Bath Industry Show.

“As a leader in home appliances, we’re proud to offer a variety of innovative products for Canadians and their homes,” said Warner Doell, Senior Vice President, Consumer Electronics, Samsung Canada. “We’re demonstrating how personalized, connected products simplify everyday tasks so that you can spend more time doing what you love, with the people you love, in the space you love.”

Our living spaces are evolving. Home is no longer viewed as just a kitchen, a living room, and a bedroom. It’s where our friends and family members gather to share and relax with one another. At the same time, the boundaries between our physical and digital worlds are shrinking.

Samsung offers home appliances that help reduce those boundaries through connectivity. These appliances are as beautiful as they are functional, allowing customers to design and personalize their living spaces. No matter which type of product you are looking for, you will find design and colour options that complement both your personal style and your home’s décor.

At KBIS 2020, Samsung highlighted connected products and, more importantly, curated experiences—an ecosystem of intelligent products that make household tasks more convenient than ever, freeing you up to do the things you enjoy most. That means ranges you can control via your favourite voice assistant, so you can adjust the time or temperature while you’re busy chopping vegetables.

Customers can experience the power of the Samsung connected home, including the one at the centre of the smart home: the Family Hub. Family Hub serves as a smart home control hub, enabling family members to share life’s important moments with one another, and manage smart devices within their home. You can order groceries, share videos from your smartphone, view multiple cameras at-a-glance, and even be notified when your laundry is done—all on the screen of your refrigerator.

Samsung showcased the new side-by-side refrigerator lineup, the new French door refrigerator lineup, the new slide-in range lineup, 4-Door Bespoke refrigerator, Jet stick vacuum cleaner, and AirDresser.

In addition to offering solutions for homeowners, Samsung is also showcasing solutions for the home builder industry at KBIS. As the builder segment has grown, Samsung has invested heavily in products and programs specifically for home builder, designer, and distributor businesses. With design, performance, and connectivity, Samsung is uniquely positioned to provide everything builders need to deliver the experiences that their customers expect from them.—and does it with a broad  lineup of home appliances, from entry-level to premium.

For more information about Samsung Home Appliances, please visit www.samsung.ca.