Samsung Electronics Co., Ltd., provider of the Official Art TV of Art Basel, today announced the launch of the 2025 Art Basel Miami Beach Collection, a curated digital exhibition spotlighting 24 contemporary artists who will be showcased at Art Basel Miami Beach in December, available exclusively on Samsung Art Store.

“With the 2025 Art Basel Miami Beach collection, we wanted to bring the distinct energy of the show directly into people’s homes,” said Daria Greene, Head of Content and Curation for Samsung Art Store. “Each artwork carries its own cultural perspective, expanding the ever-growing collection we offer on Samsung Art Store.”

The new 2025 Art Basel Miami Beach Collection features artwork by emerging and established artists from around the world, presented by seven of the world’s top galleries — Instituto de Visión, Kurimanzutto, Meredith Rosen Gallery, Nina Johnson, Vermelho, Sean Kelly and Charlie James Gallery. The hand-selected digital collection reflects the cultural richness and diverse voices that define contemporary art today.

Highlights include:

· Olinda Silvano, “Energía de la visión de Ayahuasca” (2022)

· The Pérez Bros., “Victoria Park” (2025)

· George Nelson Preston, “Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam” (2019)

· Jennifer Rubell, “40 Hearts” (2018)

· Aycoobo, “Luna Ilena” (2024)

This is the fifth Art Basel digital art collection featured on Samsung Art Store. As part of Samsung’s longstanding partnership with the show, each collection aims to reflect the global reach of artists and galleries showcased at Art Basel, bringing that discovery directly into homes worldwide across the Samsung 2025 TV lineup.

“Art Basel’s partnership with Samsung continues to expand the ways in which our galleries and artists can reach new audiences,” said Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fair. “By bringing a curated selection from Art Basel Miami Beach into homes around the world, this initiative extends the fair’s artistic vision beyond the halls of the convention center and broadens the possibilities for discovery, engagement and visibility. We are delighted to see these works presented on Samsung Art Store, reflecting the depth of our exhibitors, the global resonance of their artists and the evolving formats through which contemporary art is experienced today.”

Samsung delivers exceptional picture quality that fine art demands. Samsung Art Store features more than 4,000 works by over 800 artists, including the 2025 Art Basel Miami Beach Collection.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital initiatives including Zero 10 the Art Basel App and through programs such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop and the Art Basel Awards. For further information, please visit artbasel.com.

The collaboration merges the elegance of Samsung Art TVs with Liberty’s world-renowned archive, making the stunning designs available as digital artworks for the first time. Samsung curators worked closely with the in-house Liberty team to select patterns that would translate beautifully into a large-scale digital display that is alive with detail, light and color.

“This partnership was driven by a shared desire to celebrate British design in new ways,” said Rachael Roberts, Partnerships Manager at Samsung UK. “With no other British design houses currently represented on Samsung Art Store, it felt like the perfect opportunity to bring Liberty’s unique voice to our global audience.”

One of the most celebrated designs from Liberty named Artemis (2023), shown on 2025 The Frame by Samsung.

Founded in 1875, Liberty has long been a symbol of British creativity and craftsmanship. Known for its distinctive prints and established history of design innovation, the brand’s influence spans art, fashion and interiors. For this partnership, the collection is introduced with Artemis as the featured design — a bold, botanical take on a classic Liberty design. Spanning over a century of heritage and creativity, the collection includes everything from the whimsical Enchanted Wood to the vibrant Jungle Trip design.

“At Liberty, we’ve always believed in design that tells a story, and stories that evolve with time,” said Pere Bruach, Design Manager at Liberty. “Partnering with Samsung allowed us to reimagine our most iconic prints as living art, infusing them with a new dimension. These works, once found on silk and paper, are now reinterpreted for the home — bringing the spirit of Liberty and the timeless beauty of pattern and print into people’s everyday spaces.”

2025 The Frame Pro showcases ‘Marina’s Tea Garden,’ from Liberty’s Autumn/Winter 2025 collection. This bold floral pattern has been meticulously recreated to capture the rich colors and subtle tones of gouache brushstrokes. Available as a digital artwork tailored to Samsung Art Store, it brings character, history and a touch of British charm to living spaces everywhere.

Among the 20 Liberty designs featured, standout works include “Artemis,” “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star,” from Liberty’s Autumn/Winter 2025 collection. Each design is presented as a digital artwork tailored to Samsung Art Store, bringing character, history and a touch of British charm into living spaces everywhere.

“When selecting the right pieces for Samsung Art Store, we were drawn to those that best encapsulate Liberty’s visual language,” Bruach added. “From nostalgic 1930s florals and hand-painted botanicals to eclectic geometric designs and enchanting landscapes, the collection reflects the full spectrum of our creative heritage. Artemis, for example, felt like a natural fit for The Frame — it speaks to the blend of tradition and modernity that defines both our brands.”

“Liberty’s legacy of storytelling makes them a dream partner,” said Roberts. “Our vision for the Art Store has always been to make art and design that brings meaning to people’s lives accessible, and Liberty’s prints bring exactly that — a daily joy and a sense of place.”

This new collaboration underscores Samsung Art Store’s mission to democratize access to global art, with a growing archive of artworks from the world’s most renowned museums and art institutions. Now, with the addition of Liberty’s British classics, a new chapter in which printmaking heritage meets innovation begins.

About Liberty

Liberty is a movement dedicated to discovery, animated by arts, culture, design and the pursuit of beauty. Liberty is famed for its original curation, directional design and celebration of craftsmanship. In the spirit of our founder, Arthur Lasenby Liberty, we remain unapologetically eccentric and committed to bringing good design to all.

 [1] Liberty artworks are available through the Samsung Art Store 

RM, a global icon and a widely respected art connoisseur, has become the official face of Samsung Art TVs. As an ambassador, he will share his commentary on artwork via Samsung Art Store, inviting users and fans to explore the world of art through his unique lens. (Photo courtesy of BIGHIT MUSIC)

Samsung Electronics Co., Ltd.  announced RM of 21^st century pop icons BTS as the official ambassador for Samsung Art TVs.[1] The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea.

As a globally recognized art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary art work. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world.

“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”

Samsung Art TVs, known for their fusion of advanced display technology and artistic expression, serve as immersive platforms where art comes to life. Through Samsung Art Store[2] — a subscription-based service featuring over 3,500 high-resolution artworks in 4K — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities.

“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”

As part of his new role, RM appeared at Art Basel, which is one of the world’s premier international art fairs and is held in Basel, Switzerland. There, he hosted a special session to share his thoughts on contemporary art, collecting and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be published on the Samsung Global Newsroom.

RM’s partnership with Samsung Art TVs sets the stage for a new dialogue between art, technology and global pop culture. Through this collaboration, Samsung continues to elevate its commitment to making world-class art more accessible and personal — now with RM as the bridge between fans and the art world.

For more information, visit www.samsung.com.

About RM of BTS

RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer, and the leader of 21st century pop icons BTS. His discography includes solo mixtapes RM (March 2015) and mono. (October 2018), as well as solo albums Indigo (December 2022) and Right Place, Wrong Person (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia, and more. On May 24, 2024, RM released his critically-acclaimed second solo album Right Place, Wrong Person.

[1] Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2] Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

Samsung Electronics announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store¹, offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution.

“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”

The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favourites — all through the lens of stunning digital art.

Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 2025 Samsung AI-powered Neo QLED and QLED TVs², giving more viewers access to premium art in 4K resolution.

In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience³.

For more information, visit www.samsung.com.

¹ The Disney Collection is now available in selected countries across Asia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported..

² For models Q7F and above.

³ Subscription is required to enjoy all the arts from the Art Store.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.[1] This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.)

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs –Samsung captured a 49.6% global market share, accounting for nearly half of the global premium TV market.[1]

• 75-inch and above –Samsung led the ultra-large category with a 28.7% global market share.[2]

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% global market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.[3]

• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% global market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share globally, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.[4]

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intents and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.[5]

[1] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[2] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[3] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[4] Source-Omdia, Feb-2025. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[5] Subscription is required to enjoy all the art from the Art Store. Requires Samsung account and internet connection.

▲ Zhu Jinshi’s This Triptych is as Gorgeous as the Autumn in a Scented Room (2023) shown on Neo QLED 8K by Samsung.

Samsung Electronics, the Official Art TV of Art Basel, today announced that it is bringing contemporary masterpieces from galleries exhibiting at Art Basel Hong Kong 2025 to a global audience. Starting today, subscribers of the Samsung Art Store, a premium digital art platform exclusively available on Samsung TVs, will have access to a curated collection of 23 select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from March 28-30,¹ 2025 at the Hong Kong Convention & Exhibition Centre.

The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution to bring the program of Art Basel galleries into their homes. The Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning 4K quality with just a few clicks.”

Bringing the Art Basel Experience to Samsung TVs

▲ Ticko Liu’s Enduring as the Universe (2024) shown on Neo QLED 8K by Samsung.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris and Miami Beach. Through the Samsung Art Store, a curated selection of these masterpieces is now available beyond the exhibition halls, allowing art lovers worldwide to experience select artworks presented by leading international galleries at Art Basel – all from the comfort of their homes.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge, titled ArtCube,² at Art Basel Hong Kong on March 28-30. The showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork, including those from the Art Basel collection in breathtaking detail. Under the theme “Borderless, Dive into the Art,” ArtCube visitors will engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung presents a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung leads each engaging one-on-one dialogue. The conversations feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Expanding Samsung’s Digital Art Leadership

While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs,³ as part of Samsung’s mission to bring world-class art to an even bigger audience. In addition to the Art Basel Hong Kong collection, Samsung will continue its partnership with one of the world’s most prestigious art fairs by introducing exclusive artworks from Art Basel’s Basel and Paris collections later this year.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

For more information, visit www.samsung.com.

* The content has been revised to provide more accurate information.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.

¹ Event is open to the public from March 28-30, after VIP opening from March 26-27.
² Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.
³ For models Q7F and above.

Samsung Electronics today announced that it is collaborating with New York City’s Metropolitan Museum of Art to bring some of the museum’s most treasured works of art to The Frame. The selection of The Met’s iconic artworks will be unveiled today on Samsung Art Store[1] — which enables users of The Frame to transform their space by displaying more than 2,300 pieces of art, including works from the most distinguished artists, museums, and industry tastemakers.

Samsung Art Store users can choose from 38 pieces across  from the The Met’s various storied curatorial departments, including the American Wing, Asian Art, Egyptian Art, European Paintings, Islamic Art, and more. The offering features high-resolution digital reproductions of esteemed artworks across a variety of cultures and time periods housed at The Met.

For example, some of the beloved works of art that Samsung Art Store users can display in their homes include Edgar Degas’ “The Rehearsal of the Ballet Onstage” (circa 1874); Vincent van Gogh’s “Sunflowers” (1887); Paul Cézanne’s “Still Life with Apples and Pot of Primroses” (circa 1890); and Georges Seurat’s “Circus Sideshow” (“Parade du Cirque”) (1887-1888). Owners of The Frame can also display images of ancient artifacts such as an Egyptian wedjat eye amulet[2] (circa 1070-664 B.C.), and medieval treasures including “The Unicorn Rests in a Garden” (1495-1505), the famed French and South Netherlandish textile from the Unicorn Tapestries. Celebrated Japanese artworks such as Katsushika Hokusai’s “Under the Mannen Bridge at Fukagawa” (circa 1830-1832) as well as Utagawa Kuniyoshi’s “Concise Illustrated Biography of Monk Nichiren: Calming the Stormy Sea at Tsunoda in Exile to Sado Island” (1835-1836) are also available. The collection also features historically significant American artworks like Emanuel Leutze’s “Washington Crossing the Delaware” (1851).

“Since its founding in 1870, The Met has been dedicated to bringing art and culture to the daily lives of visitors and art enthusiasts around the world,” said Josh Romm, Head of Global Licensing and Partnerships at The Met. “Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met’s collection at home. As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity and technology.”

The Met’s objective to reveal new ideas and unexpected connections across time and cultures through its collections makes for a fitting collaboration with Samsung Art Store, one of the largest digital platforms of its kind.

Showcasing art from museums and galleries around the world to users of The Frame across 42 countries, the Samsung Art Store explores centuries of art, from old masters like Botticelli, Leonardo, Goya and Van Gogh to contemporary artists like Shinique Smith and many more through diverse monthly programming. 

“The Samsung Art Store is honored to partner with The Metropolitan Museum of Art to bring world renowned artworks into millions of homes worldwide,” said Sang Kim, EVP and General Manager of the North America Service Business, Samsung Electronics. “At Samsung, we’re constantly working to redefine the entertainment experience through technological innovation, and we’re delighted to partner with such an iconic institution to enable [Frame]users for the first time to enjoy The Met’s culturally significant works of art via a modern digital canvas from the comfort of their homes.”

Samsung Art Store is available on The Frame by Samsung – a 4K Smart TV with a billion shades of colour and a picture frame bezel that delivers vivid, lifelike TV when it’s on and beautiful art when it’s off. Its Matte Display reduces light reflections for a canvas-like finish, allowing users to  showcase digital collections from Samsung Art Store along with personal photography and artwork. Users can also choose from a collection of picture frame-like TV bezels to customize their space and can upgrade the included slim-fit wall mount to the new auto-rotating wall mount[3] to display content vertically or horizontally, so stunning artworks can be viewed as intended.

About The Met

The Metropolitan Museum of Art was founded in 1870 by a group of American citizens — businessmen and financiers as well as leading artists and thinkers of the day — who wanted to create a museum to bring art and art education to the American people. Today, The Met displays tens of thousands of objects covering 5,000 years of art from around the world for everyone to experience and enjoy. The museum lives in two well-known sites in New York City — The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online. Since its founding, The Met has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in the Museum’s galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and cultures.

About Samsung Art Store

Samsung Art Store, the world’s largest art platform for TVs, enables users of The Frame by Samsung to continuously transform any space with over 2,300 pieces of digital art from more than 800 artists in partnership with world-renowned museums, galleries, and leading art ecommerce platforms.
Samsung Art Store thoughtfully curates digital art collections to appeal to every taste, from holiday-inspired works to images by old masters such as Botticelli and Leonardo, famed artists including Dalí, and contemporary creators such as Cody Cobb, Saya Woolfalk, and Shinique Smith. 

 —

[1] A single user subscription for Samsung Art Store costs $7.99/month CAD or $79.99/year CAD. Only available on the Frame.

[2]A wedjat eye amulet is an ancient Egyptian amulet that represents the healed eye of Horus, an ancient Egyptian god. The eye is often depicted as a cross between a human and falcon eye.

[3] The auto-rotating wall mount is sold separately and is compatible with the 2022-2023 models of The Frame in 43”, 50”, 55”, and 65” class screen sizes.

Samsung Electronics today announced the launch of The Frame-Disney100 Edition to commemorate Disney’s 100^th anniversary. Available in 55, 65 and 75-inch class models, this limited edition of The Frame features a sleek branded bezel, 100 special pieces of art from the Disney collection[1], and a Mickey Mouse-inspired remote, designed to delight Disney fans all over the world[2].

“We are thrilled to offer this one-of-a-kind edition of The Frame to celebrate Disney’s landmark 100^th anniversary,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “These collaborations serve as an exciting way to spotlight The Frame’s distinct features, which revolutionized how we use our screens and consume content. We hope this unique edition of The Frame allows more people to experience the wonderful viewing experience the TV has to offer.”

The Frame-Disney100 Edition exemplifies a delightful blend of Samsung technology and Disney creativity. Upon powering on the TV, viewers are greeted by a Samsung x Disney100 onscreen logo. The TV also features exclusive bezels in the Disney100 signature colour — platinum silver metal[3] — paired with a special Disney edition remote as a nod to Disney’s most beloved character, Mickey Mouse.

▲ The Frame-Disney100 Edition with a Mickey Mouse-inspired SolarCell remote

The Frame-Disney100 Edition also comes with 100 pieces of dedicated art from Disney that you can access directly on the Samsung Art Store. With content from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic, Disney fans can curate and showcase a gallery of their most beloved characters and content right on their TV.  With Samsung Art Store, you can also enjoy beautifully curated collections from leading international museums such as the Louvre, Tate, and more, as well as artists from Monet and Van Gogh[4]. Samsung Art Store makes it easier than ever to bring the art gallery experience directly into your home, and this new curated Disney collection offers even more captivating pieces to choose from.

▲ 100 pieces of Disney artwork included with The Frame-Disney100 Edition. © Disney/Pixar. © 2023 MARVEL

Since its launch, The Frame has redefined content consumption by turning traditional displays into stunning works of art. The TV’s slim design and matte display has been noted by fans around the world as an excellent addition to match home and interior design preferences, while its premium 4K QLED picture quality breathes new life into art and media consumption.

For more information on The Frame and to purchase The Frame Disney100 Edition while supplies last, please visit www.samsung.com.

 —

[1] Samsung Account is required to enjoy Disney content and complimentary artworks. The Disney100 art pieces are available in static image format.

[2] The Frame-Disney100 Edition is available in the United States, Canada,  Europe, Korea and Latin America.

[3] Platinum refers to colour

[4] Art Store subscription required to access full selection.  Fees apply to subscription service.  Art pieces in the Art Store are subject to change without prior notice.  The Art Store may not be available in some countries.

Samsung Newsroom sat down with Marta Di Gioia, a member of the Brand Licensing department’s research team, to discuss insights into the visionary partnership.

▲ The V&A’s Ceramic Staircase

▲ The V&A’s Madejski Garden

▲ The V&A’s main entrance on Cromwell Road. Photo by James Medcraft

Expanding and Spotlighting the Museum’s Collections

Can you tell us about your role at the V&A?

As a member of the Brand Licensing department’s research team, it is my responsibility to shine a light on the museum’s holdings. I cater to the specific research requirements of licensees while maintaining the distinctive aesthetic of the V&A brand, capturing the essence of the institution’s unique narrative and the creativity displayed across its collections.

Collaborating To Enhance Access to Art and Inspire Creativity

How has the partnership between the V&A and the Art Store evolved from its inception?

Since 2018, this collaboration has broadly expanded access to art, enthralling art lovers and revolutionizing the way customers view the V&A’s collections. Together, the V&A and Samsung have unveiled more content and artworks — spanning centuries, continents and artistic movements so that customers can enjoy them from the comfort of their own homes.

How do you choose appropriate pieces from the V&A’s expansive collection for The Frame?

The V&A Brand Licensing team explores the museum’s magnificent archives for striking images and diverse selections of assets that resonate with the Art Store audience. Some pieces of art and design are simply perennial favourites. Others are chosen so that viewers can explore the background of each piece, unearthing narratives and storylines about the artist’s intentions.

▲ The Great Wave off Kanagawa, Katsushika Hokusai (1760–1849), Japan, about 1831

▲ Design for a printed cotton, William Kilburn (1745–1818), England, 1788–92

Could you tell us about the “V&A: Ocean Treasures” curation for The Frame?

“V&A: Ocean Treasures,” launching in July to celebrate summer, is an eclectic selection of art featuring the themes of marine flora and fauna, romantic seascapes and glamorous holidays. The images in this collection span photography, illustrations, watercolours and oil paintings, embodying the artistic style and techniques of the different centuries in which they were created.

▲ The Brig on the Water, Gustave Le Gray (1820–84), France, 1850s

▲ Discomedusae – Jellyfish, Ernst Haeckel (1834-1919), Art Forms in Nature, Germany, 1899-1904

▲ L’Immensité, Gustave Courbet (1819–77), France, 1869

How does the V&A’s licensing program build upon the museum’s mission to make art accessible to all and inspire creativity?

The V&A’s award-winning licensing program began over 25 years ago and currently has more than 95 licensees worldwide. As we illuminate our collections by supplying tailor-made research, supporting design processes and shining a light on the fascinating story behind each artwork, we strive to make the museum’s celebrated holdings more accessible to a new and wider audience.

▲ Design for a printed cotton, William Kilburn (1745–1818), England, 1788–92

Out of the more than 20 works of art selected for the Art Store, which three pieces look the most impressive on The Frame?

“Tiffany 3” by Nigel Quiney, “London by Gaslight” by Paul Martin and the Victorian collage of seaweed specimens are some of the most impressive pieces from the V&A’s Art Store portfolio as they perfectly capture the breadth of the museum’s collections.

▲ Tiffany 3, Nigel Quiney, London, 1968

“Tiffany 3” is a 1968 pattern for wrapping paper by English designer Nigel Quiney (b.1939). Quiney’s psychedelic patterns epitomise vibrant Pop Art from the era of Swinging London through his use of psychedelia, as well as Art Nouveau and Art Deco influences.

▲ London by Gaslight, Paul Martin (1864–1944), London, 1896

“London by Gaslight” is a monotone photograph by Paul Martin displaying Piccadilly Circus at night in 1896. This image is part of the extraordinary Royal Photographic Society Collection — a significant component of the V&A’s world-class photography collection partly showcased in the museum’s newly expanded Photography Center.

▲ Seaweed specimens, Britain, 1878

“Seaweed Specimens,” a collage of pages from a Victorian scrapbook, is featured in July’s “V&A: Ocean Treasures” collection. The scrapbook is particularly interesting because it includes 30 sheets of well-preserved pressed seaweeds with each specimen named, reflecting the interest in amateur botany that developed in the 19th century and giving us a view of leisure pursuits and domestic pastimes of the time.

Preserving Art of the Past While Paving the Way for Art of the Future

What impact do you think recent technological advancements have had on the art world?

Recent technological advancements have broken down geographical barriers, allowing museums and galleries to digitally showcase their collections to a worldwide audience, while virtual reality and augmented reality have revolutionized traditional exhibition spaces. This blurring of the physical and digital realms has enriched the viewer’s engagement, making art more accessible and engaging for all.

▲ Typhoon, Nigel Quiney, London, 1969

What part does digital art and design play in the V&A’s permanent collections?

With a forward-thinking vision, museums are spearheading innovative initiatives to captivate and immerse visitors in the realm of digital artistry like never before. The V&A recognizes the profound impact of digital art and design on contemporary culture and seeks to showcase and celebrate their significance within its diverse collection.

The transformative power of technology can shape contemporary artistic expression, foster dialogue and inspire visitors to explore the intersections of art, design and digital innovation.

Visit the Samsung Art Store in The Frame to explore more of the V&A’s collection.

Images © Victoria and Albert Museum, London

Street art – which often incorporates elements of its surroundings and nature – has been finding its place in digital media as display technology and picture quality have rapidly evolved in recent years. Through partnerships with artists like Logan Hicks, Samsung Art Store has been bridging the gap between public art and everyday consumers, bringing intricate details, expressions and impressions closer to users than ever.

Samsung Newsroom had the privilege of connecting with Logan to discuss his creative process and inspiration and how his partnership with Samsung Art Store helped push the boundaries of his craft.

Inspiration and Influences: From Baltimore to California and Beyond

Q: Could you tell us a bit about yourself and your career as an artist? How did you come to work with stencils?

After running a successful commercial screen printing business, I decided to focus on my art and moved from Baltimore to California. I tried hand-cut stenciling and fell in love. The process is similar, but stencils are painstaking and not exact. I embraced this challenge and learned to create deep detail with multiple layers.

Logan Hicks is a highly acclaimed artist based in New York, renowned for his intricate photorealistic urban landscapes. By using multiple layers of stencils, he seamlessly blends urban aesthetics with extreme precision and detail.

Q: What is your passion that inspires your art?

Travel is both my inspiration and antidepressant. Seeing new countries, people, places and cultures has always helped keep my eyes open to how utterly fantastic the world is. After I travel, I am always excited to get back into the studio.

I also find a lot of inspiration in New York City. The way the city changes throughout the day and year — it has a life of its own. During the pandemic, it was especially interesting to see a vibrant city empty. It was eerily beautiful.

Q: Could you walk us through your artistic process from the photographs you start with to the final product?

I don’t usually go into detail about my process just because it’s easy to confuse the process for the product. About 75% of my time making art is the laborious process of image preparation, stencil cutting, bridging the stencils, etc. To explain briefly, I take photos, break them down into various levels of contrast, cut them out, spray them on top of each other and then carefully paint the lights. My stencils aren’t the kind that you can just roll over a solid coat of paint – I slowly bring out the image with small sprays of paint that I build up.

Q: What is your favourite step in your artistic process?

My favourite step is creating and choosing a mood for my artwork. Will my scene be exacting or painterly? Will it depict the solitude of the evening or the vibrancy of a bright day? One set of stencils can be painted in many ways, and I like figuring out which one is best.

Q: What partnerships have you worked on over the years that stand out to you?

I find that the most successful partnerships are the ones that have the least direction, at least for me. Finding a company that grants freedom to do what I want is paramount for a successful collaboration. A few that come to mind are the Bowery Wall I painted for the Goldman family in New York and a partnership with Porsche for their electric car at Scope Art Fair.

Logan Hicks X Samsung Art Store

Q: Why did you choose to partner with the Art Store?

An artist only has two reasons to continue: to make art and to present the art to an audience. For me, Samsung Art Store was an outlet to showcase my art — it was a new approach to displaying my art, and for that reason, I found it interesting. Living spaces these days continue to get smaller and smaller, so I saw this as a way of sharing multiple artworks instead of hanging them on limited walls.

Q: How does displaying your work on The Frame compare to other media you’ve worked with (e.g., canvas, brick/concrete walls, billboards)?

Good art should be able to translate to various mediums: canvas, walls or digital. The Frame was an interesting platform just because you don’t have control over where it will be hung or what household will download what artwork. — it was fun to find out which of my pieces had the most universal appeal. When you make work for a specific location (like with a mural), you have to consider the neighborhood, lighting, surface of the wall, etc. The success of a mural is based on your ability to adapt to the environment. With The Frame, though, it was a case of plucking those works off the wall and putting them into a digital space — the attention was 100% on the artwork that was created instead of the environment that it lives in.

Q: How does your signature technique of blending colours through aerosol contribute to the visual appeal of your work when displayed digitally?

I hope the audience can appreciate my work on multiple levels. For example, you only observe the subject matter at a distance before you start noticing the details as you get closer. Once you’re inches from it, the execution becomes clear — from the way the colours blend to the tiny dots of aerosol paint that make up the surface of the image.

My work has nuances that are difficult to see on traditional digital displays. I’ve been happy with how the matte display of The Frame picks up details of the spray paint and the subtle colour changes.  The display offers the opportunity to experience the work from various distances as if it exists on a wall or canvas.

Q: You already have experience in creating large-scale murals worldwide in places like Istanbul, Miami, Baltimore, New York, Tunisia, Paris, etc. How does the Art Store partnership expand the global reach and accessibility of your work to audiences beyond that?

I easily forget that 99.9% of the world won’t have the opportunity to see my work in person. When I paint a mural, it’s usually in larger metropolitan areas and in cities where I already have some sort of connection. So, I like to extend my reach to people who may not live in the places I paint. With this approach, someone in the rural outback of Australia has access to my pieces just as someone in the heart of Manhattan does.

Q: What are your top three picks you would recommend to consumers to display on The Frame? Please give us a very brief explanation of each.

▲ The Entrance, 2019

This painting is the front of Monet’s house. I visited Monet’s Garden for the first time and instantly felt like I was in a different land — flowers surrounded me like a green fog, and the smell of flowers filled the air. Standing in front of Monet’s house, I imagined what it would have been like to live there. I think about how this was what Monet saw every morning as he walked the garden and returned to his house.

▲ Giverny, 2019

This piece is also from Monet’s Garden. What I loved the most about the garden is that it’s very rare that you can stand in the same place where a masterpiece was created. I’ve grown up seeing Monet’s paintings in my art history books, on TV and in movies. But when I visited the garden, I realized that I was in the painting. I was standing where Monet once stood as he painted, and suddenly his artwork made more sense to me. Of course, he painted his garden! How can you visit heaven and not memorialize it in a painting?

▲ Axon, 2018

I have a soft spot for Paris: the culture, food, art and architecture. I love it all. This painting is a scene that you see when you walk outside the Gare De Lyon train station. I can remember when I took the photo that I used as inspiration for this piece. My friend asked me, “Why would you take a picture of the street? It’s ugly. It is the train station that is beautiful.” The wonderful thing about being a tourist is that everything is new and fresh.  To me, the street was just as beautiful as the train station. That is the power of a good painting – it can enchant the most boring scenes.

The Intersection of Technology and Creativity

Q: As an artist known for your traditional artistic techniques, how do you navigate the intersection between traditional art forms and the digital world?

Art is a language, and learning to speak it in different arenas is critical to the success of an artist. I don’t put too much thought into what is traditional and what isn’t. I just try to consider what the work will look like scaled down to the size of The Frame. I try to think about what pieces have enough complexity to remain on the screen in someone’s space for an extended period.

Q: What unique opportunities does the digital art platform offer for artists like yourself?

The main opportunity I see for the digital space is access to a new audience. Someone may not spend thousands on my painting, but they may download an image of it. I’d like to think that sometimes that may even translate into someone then going out and buying a physical copy of a painting.

It’s also a great way to reach an audience that does not traditionally go to galleries. Art is most successful when people can see a little bit of themselves in it, regardless of whether that is a feeling, experience, thought or mood. That isn’t limited to an art museum attendee. Finding people and connecting with them through art is something that can be done on a much larger scale through a digital platform.

I love the opportunity to reach new audiences who may not have appreciated art before. The art world can sometimes be guarded; The Frame gives new fans an opportunity to consider living with art.

Visit the Samsung Art Store in The Frame to explore more of Logan Hicks’s collection.