Whether you’re a basketball fan, foodie or art lover, there is something for everyone in the upcoming fifth season of How Hungry Are You?, hosted by Serge Ibaka, which premieres November 14 across Sportsnet properties, including Sportsnet 360, SN NOW and Sportsnet’s YouTube channel. Presented by Samsung Bespoke, the series serves up a fresh lineup of incredible guests, eclectic dishes, and great conversation.

The six-episode season will highlight an exciting new addition: Samsung Bespoke kitchen appliances. With a focus on design and customization, Samsung Bespoke features appliances that can be personalized via an array of colour combinations to fit individual design preferences. At the heart of the collection is the Samsung Bespoke Refrigerator, available in 11 colours and three finishes, all of which boast interchangeable outside panels to reflect various personal styles. How Hungry Are You? viewers will have an opportunity to spot Samsung Bespoke’s different colour combinations throughout the series.

“We’re thrilled to partner with Sportsnet for the fifth season of How Hungry Are You? as a presenting sponsor and elevate the show’s unique culinary experience with stylish new kitchen appliances,” said Pat Bugos, Senior Vice President of Consumer Electronics at Samsung Canada. “Samsung Bespoke is more than a home appliance – it’s a statement piece, and like the show’s creative dishes, it’s a piece of art.”

Launched in 2018, How Hungry Are You? has amassed a loyal following of fans off the basketball court with its unique format. Featuring celebrity guests sampling unfamiliar and “interesting” dishes like pig brain and caterpillar gyros, the show delivers entertaining, one-of-a-kind interviews you won’t find on other cooking programs.

“Fans are in for a special treat with the new season of How Hungry Are You? as we showcase a roster of all-star personalities experimenting with more exciting and unexpected foods,” said Anthony Attard, VP Sales, Sportsnet. “This program exemplifies how Sportsnet successfully connects audiences and brands through engaging integrated content. Our partnership with Samsung Bespoke not only complements the show’s creative approach to cuisine, but delivers a colourful setting for hosting entertaining conversations in the kitchen.”

Watch previous episodes of How Hungry Are You? free on SN NOW. For more information about Samsung Bespoke, please visit Samsung.com/ca.

Samsung Electronics Canada today announced that the expanded Bespoke kitchen lineup is now available in Canada. First unveiled at CES 2022 and launched globally earlier this spring, the new Bespoke French Door Refrigerator joins the growing Bespoke family of Samsung appliances in Canada in new three-door, four-door and four-door with Family Hub configurations, alongside the new Bespoke dishwasher, range and over-the-range microwave.

“The Bespoke lineup is the latest from Samsung to offer flexible and customizable technologies that meet the varied needs and priorities of Canadians with different lifestyles and forms of self-expression,” said Pat Bugos, Senior Vice President of Consumer Electronics, Samsung Electronics Canada. “As a leader in tech innovation, Samsung continues to redefine everyday experiences with functional and stylish appliances, and this Bespoke lineup is a household gamechanger.”

Allowing consumers to complement their own personal style, the new Bespoke French Door Refrigerator is available in thousands of style combinations based off a set of 11 colours and three distinct finishes: glass, matte glass and steel. With new colours such as Emerald Green, Morning Blue and Clementine, the French Door Refrigerator is a blank canvass for any style. In addition to an array of colour options, the refrigerator also features Samsung’s cooling and storage innovations such as the Beverage Centre, Dual Auto Ice Maker and FlexZone^[1].

The customization and innovation is available across all major kitchen appliance categories with the new Bespoke dishwasher, range and over-the-range microwave. The expanded kitchen package, which comes in Navy Steel, White Glass, Emerald Green Steel and Matte Gray Glass for the dishwasher, and Navy Steel and White Glass for the range and over-the-range microwave, features built-in SmartThings technology, connecting the entire home through the Samsung SmartThings app^[2] for advanced automation and customization.

Later this year, Samsung Canada is taking the Bespoke home portfolio beyond the kitchen with the launch of the new Bespoke front-load washer and dryer, and the Bespoke Jet, a cordless stick vacuum, opening up new ways for Canadians to integrate Samsung innovations throughout their home.

The Samsung Bespoke 2022 kitchen lineup is now available in Canada at Samsung.com/ca and select retailers. For more information, please visit the Bespoke product page here.

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^[1] This model is only available in US/Canada. The FlexZone is only available with the Bespoke French Door Refrigerator 4-Door model.

^[2] Wi-Fi connection required. SmartThings app required. Available on Android and iOS devices. A Samsung Account is required.

Samsung Electronics Co., Ltd. recently announced the global launch of the Bespoke French Door Refrigerator, which will be available in Canada beginning this spring. Initially unveiled at CES 2022, the new model is available in a choice of 3-door and 4-door configurations, and with options that include Family Hub. With the launch, the Bespoke lineup now includes a model fit for every family’s needs.

Combining unique and customizable designs with Samsung’s latest storage and cooling innovations, the new line offers consumers the refrigerator they’ve always wanted with the convenience they truly need. A choice of 11 stylish glass and steel finishes allows families to pick the perfect look to complement their kitchen, while SpaceMax technology ensures they can comfortably store all their groceries for all types of cooking.

“With the expansion of our Samsung Bespoke lineup, the new Bespoke French Door Refrigerator provides even more choice for consumers when it comes to customization and convenience in the kitchen,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “Combining Samsung’s advanced technologies with customizable aesthetics, the Bespoke French Door Refrigerator provides an opportunity for consumers to complement their personal style and experience new ways of living.”

Your Fridge Your Way

Available in a variety of stylish colours and finishes, the Bespoke French Door Refrigerator empowers families to transform their kitchen to fit their lifestyle. The refrigerator’s neat and modern styling includes interchangeable panels, flat doors and recessed handles for a seamless built-in look.

The elegance of the design ensures that it will not look out of place when installed alongside existing appliances and cabinets. Integrating the water and ice dispensers into the appliance’s interior emphasizes the design’s stylish simplicity.

A choice of 11 glass and steel finishes invites families to be creative when selecting the perfect refrigerator design for their kitchen. Glass finishes include Charcoal, Grey, Pink, White, as well as new Clean Sunrise Yellow, Clementine and Morning Blue. Steel finishes include Matte Black, Navy, Stainless and new Emerald Green.

Convenient Features Maximize Performance

The Bespoke French Door Refrigerator comes packed with Samsung’s latest cooling and storage innovations. These convenient features provide families with freshly filtered water and offer them the freedom to customize cooling settings.

Built into the refrigerator’s interior to reduce the risk of contamination, the Beverage Center offers fast and easy access to refreshingly cold and naturally flavoured water. As soon as it is placed inside the fridge, the BPA free^[1] Autofill Pitcher automatically fills with purified water, which can be infused with fruits and herbs to create deliciously flavoured beverages.

The Dual Auto Ice Maker produces both Cubed Ice and Ice Bites^TM, which are smaller than ice cubes and can chill drinks much faster. It is capable of producing 5.3lbs (2.4kg) of ice per day and stores up to 9.9lbs(4.5kg)^[2] – twice the amount of other ice makers. Its sliding cover makes it easy to use an ice scoop and helps protect ice from exposure to air when the freezer door is open.

The refrigerator’s FlexZone^[3] helps keep foods fresh by storing them under optimal conditions. With five pre-set temperature modes, including Soft Freeze, Meat/Fish, Beverage, Deli and Wine, this independently controlled compartment offers families the flexibility to store a wide range of items depending on their needs.

Bigger Is Better

Modern families require fridges that cater to their cooking style with maximized storage space and preservation of freshness. With enhancements that create more room for families’ must-have items, the Bespoke French Door Refrigerator makes it easy for households to store more food more efficiently.

The 4-door model features 29 cubic feet of internal capacity, while the 3-door model features 30 cubic feet. The models’ spacious designs were made possible in part thanks to Samsung’s SpaceMax Technology. High-efficiency insulation enabled the refrigerator’s interior walls to be made thinner, creating more room for groceries.

With more households consuming fresh produce these days, the large-capacity Big Veggie Box offers a convenient space to keep all kinds of fruits and vegetables fresh. The compartment sends away messy fridges and wilted vegetables to the past by storing foods for a long time at optimal temperature. Creating more room for fresh produce saves space on the fridge’s shelves while also helping families save time and trips to the store.

The New Big Pantry^[4], meanwhile, is a dedicated drawer that allows families to store more meat, poultry and other delicate ingredients like fish. Pre-prepared foods and meal kits fit perfectly inside so the fridge’s interior shelves can be kept neat and organized. There’s even a dedicated space for canned drinks to be stored upright.

More Fun With Family Hub

The availability of Family Hub adds new layers of fun and efficiency to managing the whole kitchen and household. The platform’s features have been expanded for 2022 to make it easier for families to stay connected, organized and entertained.

Now, in addition to sharing photos and messages, families can use Family Hub to listen to music and enjoy continuous viewing experiences by mirroring content from their Samsung Smart TV or Samsung Galaxy smartphone.^[5] View Inside lets families remotely peek inside their fridge, tag food types and create shopping lists and reminders, and has been upgraded to identify items more accurately.

With new built-in Alexa support, Family Hub will also allow consumers to access key Amazon^[6] services right from their refrigerator. Families will be able to talk to Alexa and listen to Amazon Music and Audible^[7].

For more information about the Bespoke French Door Refrigerator, please visit Samsung.com.

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^[1] Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

^[2] Figure describes the Bespoke French Door Refrigerator’s regular-depth model. Counter-depth model stores up to 7.3lbs of ice.

^[3] This model is only available in US/Canada. The FlexZone is only available with the Bespoke French Door Refrigerator 4-Door model.

^[4] New Big Pantry is only available with the Bespoke French Door Refrigerator 3-Door model.

^[5] Wi-Fi connection required. SmartThings app required. Available on Android and iOS devices. A Samsung account is required.

^[6] Amazon, Alexa and all related logos are trademarks of Amazon.Com, Inc. or its affiliates. Amazon Alexa is available in the US as of March 2022 and will be expanded to Canada in the second quarter of 2022.

^[7] A Wi-Fi connection and Amazon account are required.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colours are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One new point of innovation for Samsung’s Bespoke refrigerator is the Beverage Centre. Featuring a water dispenser hidden inside the door, the Beverage Centre offers a convenient solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colourful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colours that blend in with your interior, as well as accent colours[1].

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary preferences, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced compatible Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of colour and materials even more options to choose from. Since launching Bespoke in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colours, which means that there are over 20,000 possible colour combinations for a four-door refrigerator alone.

Another can’t-miss aspect is the features. The Beverage Centre, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to help keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into almost any space.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric.” We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and colour options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking[2], a tailored cooking journey service that can do everything from looking up recipes to creating a diet plan. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary preferences and groceries you have on hand. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a Projector That’s Not Limited by Space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart projector that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by cutting edge technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for various streaming apps and services. On top of that, we’ve also applied far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the colour and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-like sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

For powering it up, The Freestyle is compatible with external batteries^[3] that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap ^[4].

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with compatible Galaxy devices. With just a push of a button, users can instantly use their mobile device as a remote control^[5]. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

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[1] Colour availability may vary based on region.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required.

[3] Samsung is not liable for 3^rd party external batteries.

[4] Screen not included or required. Image and viewing quality may vary depending on a variety of factors including projecting surface, distance, and environment.

[5] Available on Android and iOS devices with SmartThings installation. A Wi-Fi connection and a Samsung Account are required.

Television sets and talk show studios often become as iconic as the stars that call them home. Cityline and host Tracy Moore are no exception.

With the latest season of North America’s longest running daytime show for women once again on Canadians’ screens, the Cityline set needed a refresh to welcome guests back. Samsung Canada identified an opportunity to revamp the set and give audience members and guests alike a unique studio experience.

Innovative digital displays deliver inspiring content

From the moment guests step foot into the studio or tune in from home, they can see the iconic Cityline in stunning 4K on Samsung’s 98” Premium Display QBT and 85″ Premium Display QMR. Situated behind the conversation and makeover area where Tracy chats with guests, the Samsung QMR and QMT series of displays deliver incredible UHD resolution as they showcase the latest fashion and beauty trends.

Both displays include intelligent UHD upscaling[1] and rich flawless colours with Dynamic Crystal Colour, all in a slim design, showcasing the Cityline branding in sharp picture quality. The QMR series features non-glare display, providing better visibility of on-screen content from all angles at any time of the day, while the QBT series includes an all-new symmetrical design which makes installation simple, ideal for when sets need to be changed. The digital displays complement the new set and offer Cityline the opportunity to showcase content in vivid and brilliant colour.

Cooking meets style in the Samsung Kitchen

Always the first to showcase the latest trends, Samsung Canada provided Cityline with its brand new Bespoke 4-Door Flex Refrigerator to create the show’s first ever fully working kitchen, as well as a suite of connected kitchen appliances, ensuring hosts have cutting-edge tools to cook up a storm in the brand new ‘Samsung Kitchen’.

Created with consumers’ style in mind, Samsung’s Bespoke 4-Door Flex Refrigerator is a unique blend of personalized aesthetic with premium refrigeration and is the highlight of the Samsung Kitchen. The Bespoke 4-Door Flex features customizable outside panels with colours, materials and finishes to reflect a variety of personal styles, together with customizable and convertible compartments on the inside.

Bespoke is the perfect mix of style and function in the new kitchen. With 8 different panel colours available, as well as 3 different finishes, Bespoke offers the ability to mix and match styles, bringing the world of fashion into the kitchen and allowing the Cityline set to change up its style as the show evolves. The stylish piece of technology is ideal for the revamped set and the Cityline brand, which has long encouraged viewers to flaunt their unique personalities and show their true colours.

To help guests showcase their cooking skills, the kitchen features Samsung’s Double Wall Oven with Power Convection, offering a flexible choice of cooking methods to cater to any recipe. Meanwhile, the Samsung Induction Cooktop provides a large, open area that offers greater flexibility for cooking multiple dishes. It is able to accommodate different sizes of pots and pans to cook everything evenly and efficiently without “dead zones.” To round out the complete kitchen revamp and to avoid the build-up of dirty dishes, the space also features the Samsung AquaBlast Dishwasher which provides corner to corner coverage for superb cleaning. No need for scrubbing!

With the new Samsung Kitchen and digital displays installed on set, Cityline is ready to welcome back guests and viewers alike to find out more about the new additions and all the exciting trends and news for the upcoming season.

If you missed the Cityline studio reveal segment, you can watch it here (note Cityline airs weekday mornings on City TV channels across Canada). For more information regarding the latest technology from Samsung, please visit Samsung.ca.

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[1] UHD Upscaling enhances content to near-UHD picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

Today, Samsung Electronics Canada has ushered in the next generation of kitchen design with the announcement of Bespoke, its new customizable refrigerators, now available for pre-order in Canada.

Samsung’s Bespoke lineup, available in 4-Door Flex and 1-Door Column models, is a unique blend of personalized aesthetic with premium refrigeration. The range features customizable outside panels with colours, materials and finishes to reflect a variety of personal styles, along with customizable and convertible compartments on the inside.

“With kitchens so often being the hub of Canadian homes, we wanted to offer consumers an appliance that not only fulfills a need, but also reflects the personal style of their home,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “Our new Bespoke refrigerator offers Canadians more than just a home appliance. It brings together Samsung’s innovative technology with a product designed to fit into consumers’ lifestyles, just as every ‘bespoke’ item should.”

To help Canadians design their refrigerator and showcase their own style, Bespoke will be available in a multitude of colours and finishes. The 4-Door Flex model features eight different colours, including Rose Pink and Navy, with three distinct finishes, glass, matte glass or steel, offering a combination of design options. Moreover, the 1-Door Column model boasts six colours, including an exclusive beige option, with glass, matte glass or steel finishes.

With the ability to swap the refrigerator’s panels, Bespoke offers consumers the opportunity to change their kitchen design as their style and needs evolve. Additionally, the 1-Door Column model provides the ability to combine or remove units in their entirety, ideal for consumers who are upsizing or downsizing their homes.

Canadians can design their own Bespoke refrigerator via the BESPOKE Design Studio on Samsung.com/ca, which highlights the refrigerator’s full range of styles and allows users to choose the one that best matches their kitchen décor. Whether it’s a classic 4-Door Flex, or a simple 1-Door Column, Canadians can create a Bespoke fridge that fits their desired aesthetics.

Samsung’s Bespoke refrigerator lineup is available for pre-order now ahead of its official Canadian launch on October 1, 2021. For more information, please see here.

Samsung Electronics today hosts Bespoke Home 2021, a new virtual platform and global showcase for Samsung Home Appliances. The event highlights the global expansion of the Bespoke refrigerator lineup and nods to the upcoming global launch of the Bespoke Kitchen package, along with new lifestyle appliances and integrated IoT solutions — all of which can make home life more personalized, flexible, and intelligent.

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”

The Customizable Fridge Goes Global

The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and select countries across Asia and Africa. Bespoke comes in over 20 original colours and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance. In Canada, consumers can choose from a 4-Door Flex Refrigerator, 24” 1-Door Column Refrigerator or 24” 1-Door Column Freezer in a variety of unique colours.

A Kitchen Packaged for You

The new Bespoke kitchen package is Samsung’s first global expansion of Bespoke products beyond refrigerators, bringing the philosophy of customized appliances to the entire kitchen. The North American offering centres on the company’s flagship Bespoke refrigerators and expands to include a Bespoke range, microwave oven and dishwasher, exquisitely built in the same look-and-feel as the refrigerator. The package allows customers to unify or mix and match their kitchen aesthetic around their favourite colour and finish, with choice of Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.

Appliances that Plug Right into Your Lifestyle

Samsung will expand its lineup of purposeful lifestyle appliances, including Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet stick vacuum cleaner. With homes doubling as offices, gyms and classrooms, these new Bespoke Home appliances address day-to-day needs by providing more flexibility, automation and cleanliness.

New lifestyle appliances include:

• Bespoke AirDresser delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape with upgraded Bespoke style.
• Bespoke air purifier draws air from five directions to purify the air rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust[1], while the 3 Way smart discharge circulates clean air in various directions.
• Bespoke Jet comes with a Clean Station and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it’ll empty and charge on its own.
• Jet Bot AI+ is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+ is integrated with the SmartThings app to assist with remote home monitoring.

SmartThings Support Your Connected Life

Samsung’s vision for the Bespoke Home also emphasizes connected living through AI and automation. Driving this vision is Samsung’s SmartThings, which provides users with a centralized and effortless home management platform.

• SmartThings Cooking provides personalized meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances[2].
• SmartThings Pet syncs with home appliances like the Bespoke air purifier and Jet Bot AI+ robot vacuum to let users check on their pet when not at home.
• SmartThings Clothing Care syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, taking out the guesswork.
• SmartThings Air syncs with Samsung’s air purifier and air conditioner to monitor air quality in and outside the user’s home in real time.

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[1]Based on internal testing in accordance with the Korea Air Cleaning Association indoor air purifier test and evaluation (SPS-KACA 002-0132:2018). Reduced the amount of 0.01µm dust by 99.999% after 13 minutes using the High mode. Results may vary depending on the actual usage conditions.

[2]Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required.

Samsung Electronics Co., Ltd. shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it is continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to make daily life seamless.

“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

Creating More Intimate and Personalized User Experiences

As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand the many ways connected solutions could make life easier. TVs came to be vital for entertainment—and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones became indispensable.

Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:

• Samsung Bespoke Refrigerator: Available in Canada later this year, the Bespoke lineup has sleek lines and a contemporary, flat-panel design that blends seamlessly into existing kitchens and various lifestyles. The Samsung Bespoke Refrigerator comes in a column format in two different sizes, allowing for modular configurations that can grow to fit each household’s unique needs. With a variety of types and colours that you can mix and match, Bespoke offers the flexibility to meet your family’s food storage needs, always keeping your food at optimal temperature.
• 110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. MICRO LED will be rolled out globally beginning this spring[1].
• Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.
• SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes[2].
• Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer[3] feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.

Bringing AI and Robots to Daily Life including Housekeeping

Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from washing machines that optimize water usage, detergents, and wash cycles, to TVs with a Quantum AI Processor that can upscale HD content into pristine near-8K resolution[4].

The major technologies featured during Samsung’s press conference include the following:

• Samsung Bot Care[5]: The latest development in Samsung’s growing robotics lineup, Samsung Bot Care is designed use AI to recognize and respond to your behaviour. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.
• Samsung Bot Handy[6]: Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of various objects, utilizing the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.

Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, Samsung’s health-focused exoskeleton as a mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

Technology for a Better Future

Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.

“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”

As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:

• Galaxy Upcycling at Home: At the CES event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.

• TV Eco Packaging: In addition, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar, indoor lighting or USB, reducing battery waste.

Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges.

Samsung also highlighted at the CES event how it is making its products even more inclusive and accessible for all. The SeeColours application is designed to help those with colour vision deficiencies (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better their lives and empower themselves.

For more information, images or video on the products Samsung announced at CES 2021, please visit http://news.samsung.com.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.           

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[1] Availability of MICRO LED TV will vary by region.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[3] Specific features available may vary by region and product.

[4] 8K AI Upscaling enhances content to near-8K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

[5] Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

[6] Samsung Bot Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.