Samsung Electronics Canada is proud to announce the winners of its 2025–2026 Solve for Tomorrow program. Now in its 11th year, this annual nationwide competition challenges Canadian students in grades 6-12 to use Science, Technology, Engineering, and Math (STEM) to develop innovative solutions for the most pressing issues in their local communities.

After months of research, prototyping, and collaboration, the eight National Finalist teams presented their projects live at Samsung Canada Headquarters in Mississauga, Ontario, to a panel of expert judges. The competition encourages students to turn local insights into broader solutions for a more sustainable, inclusive, and connected future.

“Through Solve for Tomorrow, we’re seeing firsthand how Canadian students are applying STEM skills to tackle real-world challenges with creativity and purpose,” said Brian Shin, President and CEO of Samsung Electronics Canada. “Congratulations to these students on their outstanding projects. Their work reflects strong technical thinking and a meaningful commitment to building a better and brighter future for communities. We’re proud to support the next generation of innovators as they turn their ideas into real-world impact.”

The 2025–2026 Solve for Tomorrow winners are:

• First Place + School for Tomorrow Title: St. Malachy’s Memorial High School (Saint John, New Brunswick)
  • Project: Bio-based chitosan hydrogel electrodes for ECG monitoring and biosensors
  • Prize: $50,000 Samsung technology vouchers for their school. St. Malachy’s Memorial High School also earns the “School for Tomorrow” title, recognizing their outstanding leadership in innovative, community-led education.

• Second Place: Burnaby South Secondary School (Burnaby, British Columbia)
  • Prize: $20,000 Samsung technology voucher for their school.
• Third Place: Central Peel Secondary School (Brampton, Ontario)
  • Prize: $10,000 Samsung technology voucher for their school.
• Fan Favourite Award: Central Peel Secondary School (Brampton, Ontario)
  • Prize: $5,000 Samsung technology voucher for their school. This award, determined by public vote, celebrates the project that most resonated with the Canadian community.

In addition, all eight finalist schools will each receive a $5,000 Samsung e-voucher for their school for the purchase of Samsung technology.

Since 2015, Solve for Tomorrow has been a cornerstone of Samsung Canada’s global citizenship commitment to education, AI innovation, and youth development. To date, the contest has reached over 40,000 students and 1,500 schools nationwide, investing more than $1,000,000 in classroom technology, grants, and mentorship.

To learn more about Solve for Tomorrow and explore the details of this year’s winning projects, visit www.samsung.com/ca/solve.

Samsung Electronics Canada, in collaboration with Collective Arts, today announced a strategic partnership with Complex Canada, part of the global Complex media juggernaut and a definitive platform for youth culture. The partnership supports the continued evolution of Samsung True North Tunes, an artist-first platform built to discover and elevate emerging Canadian music talent.

Samsung True North Tunes is designed to live at the intersection of music, art, and culture, blending expert curation, community participation, and cultural credibility. Together, Samsung Canada and Collective Arts are building a platform that not only surfaces new talent but creates meaningful opportunities for artists to connect with audiences in authentic, culture-forward ways.

By bringing Complex Canada into the partnership, Samsung Canada and Collective Arts are aligning Samsung True North Tunes with one of the most influential voices in contemporary culture. Complex Canada has a proven track record of shaping the zeitgeist through music, style, sports, and art, and connecting emerging talent with highly engaged audiences.

This partnership will play a key role in how Samsung True North Tunes shows up in culture, amplifying emerging artists, curating storytelling, and driving discovery among tastemakers across Canada. With Collective Arts’ longstanding commitment to supporting artists and musicians, the platform is grounded in a deep understanding of creative communities and how culture moves.

Through the partnership, selected artists will be featured on the Samsung True North Tunes platform and gain access to curated playlists, exclusive experiences, mentorship opportunities, and national exposure. In partnership with Complex Canada, the program will also include an invite-only industry event, bringing together participating artists, media, and key voices from across the music and culture landscape to foster connection, collaboration, and visibility.

“Samsung True North Tunes reflects our belief that technology can help unlock creativity and connect people in more meaningful ways,” said Tafari Jilany, Head of Corporate Marketing, Samsung Canada. “By creating a platform for emerging artists to share their work, we’re opening new pathways for discovery. Partnering with Collective Arts and Complex Canada brings a powerful combination of cultural insight and creative credibility, helping us continue to build and grow the platform.”

“Complex Canada sits at the intersection of music and culture, spotlighting the artists and moments shaping what’s next,” said Natalie Milne, SVP of Content and Operations at Complex Canada and Ideon Media. “Samsung True North Tunes taps into how discovery actually happens today, driven by fans, conversation, and real cultural momentum, and puts emerging Canadian talent directly in the mix.”

“We’re excited to share that one of the ways our partnership with Complex Canada will come to life is through a limited edition Samsung True North Tunes beer, available this summer in our Groove Hunter packs,” said Toni Shelton, VP of Brand and Strategy at Collective Arts. “It’s a way to extend the platform beyond digital and bring even more visibility to the musicians involved.”

About Samsung True North Tunes

Samsung True North Tunes is a national, artist-first platform inviting emerging Canadian musicians to submit original work for the opportunity to gain exposure, mentorship, and fan support through a multi-stage selection process.

Submissions are now open until May 15, with artists progressing from a curated longlist to a public-voted shortlist and final Top 3.

For full program details and submission information, please see the official launch announcement.

About Complex Canada

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating content, commerce, and live experiences at scale. Through innovative storytelling across music, streetwear, style, sports, and art, Complex engages audiences in a dynamic conversation that both reflects and shapes the zeitgeist of convergence culture. In Canada, Complex is represented by Ideon Media, bringing locally relevant content and programming to Canadian audiences.

About Collective Arts

Collective Arts is a lifestyle beverage company founded on the belief that creativity should be part of everyday life. Since 2013, the brand has supported and featured thousands of artists and musicians from around the world, using its platform to bring art, music, and culture into everything it creates.

Samsung Electronics Co., Ltd. is proud to announce it’s been recognized as Canada’s Top 100 Employers for 2026, by Mediacorp Canada Inc. This recognition underscores Samsung’s dedication to fostering a forward-thinking workplace that prioritizes the growth, well-being, and success of its employees.

“We are incredibly proud of this recognition, which is a true testament to the dedication and hard work of our team,” said Brian Shin, Samsung Electronics Canada Inc., President & CEO. “We are committed to building a resilient and forward-looking organization that empowers our employees to thrive both professionally and personally.”

Samsung has strengthened it focus on talent investments, ensuring employees receive the support and skills necessary to drive innovation and success in the years ahead. From comprehensive health and wellness programs to training and development opportunities, Samsung continues to strive towards high engagement and satisfaction.

On November 6, Samsung Canada employees came together for its annual ‘Day of Giving’ volunteer event, giving back to local communities and empowering youth through education.

This year, Samsung Canada has partnered with BGC Canada, one of Canada’s largest child and youth serving organization, assembling backpacks filled with more than 1,000 essential school items to support youth across Canada to thrive at school and beyond.

“At Samsung, we pride ourselves in being good corporate citizens and in finding ways to make a difference in the communities where we live,” said Brian Shin, Samsung Electronics Canada Inc. President & CEO. We are committed to youth education and leaving a positive impact on our community and we’re pleased to have joined forces with BGC to work together to do just that.”

Hundreds of Samsung employees in Canada participated in interactive activities, assembling and filling backpacks with essential school supplies. The initiative reflects Samsung’s ongoing commitment to empowering future innovators and supporting the next generation of leaders.

“It was a pleasure and an honour for BGC Peel to be selected as Samsung’s Day of Giving charity. As part of BGC Canada and our local Club, we are always striving to partner with the best, said Michael J. Gyovai, CEO, BGC Peel – Boys and Girls Club. Samsung’s values compliment our national mission to provide safe, supportive places where children and youth can experience new opportunities, overcome barriers, and develop confidence and skills for life, making our partnership a perfect fit. Thank you to Samsung for an amazing, energized impactful day.”

To learn more about Samsung Canada’s Corporate Citizen actions and plans, click here.

Samsung Canada is proud to announce the winners of its 2024–2025 Solve for Tomorrow program,[1], an annual nationwide competition that invites Canadian youth in grades 6-12 to ideate solutions to address pressing challenges in their communities using science, technology, engineering and math (STEM). This year’s competition focused on supporting a sustainable environment, building equity for equity-seeking groups, and improving health in our communities.

After months of research, ideation and collaboration, four National Finalist teams presented their innovative projects on May 28, 2025 live at Samsung Canada Headquarters in Mississauga, Ontario to a panel of expert judges.

“The Solve for Tomorrow program embodies our dedication to education, innovation, and social impact by empowering students to tackle real-world challenges in their communities,” said Brian Shin, President and CEO of Samsung Electronics Canada. “Congratulations to all the incredibly talented winners of Solve for Tomorrow. We’re thrilled to be building a future together where innovation and technology create positive impact.

Ontario Premier, Doug Ford, and Ontario Minister of Education, Paul Calandra, also shared messages of congratulations and support:

“I want to send a big congratulations to all the finalists from the Samsung Electronics Canada Solve for Tomorrow Program,” said Premier Ford, “Ontario is committed to preparing for the next generation of leaders, to tackle the challenges of tomorrow. Together we’ll continue to build a stronger, more prosperous future for all.”

“Congratulations to the winners of this year’s competition and to everyone who took part—this is a great opportunity for you to showcase your STEM skills and expand your knowledge and experience,” said Minister Calandra. “Our government will continue to focus on a back-to-basics approach in our schools to ensure you’re ready for the jobs of tomorrow. I look forward to seeing how far you’ll go to help change our world for the better.”

The 2024–2025 Solve for Tomorrow winners are:

First Place + School for Tomorrow Title: Aldershot School (Burlington, ON)

Prize: $50,000 in Samsung technology vouchers to support continued STEM learning. This school also earns the School for Tomorrow title, recognizing their outstanding leadership in innovative education.

Second Place: : STEM Innovation Academy High School (Calgary, AB)

Prize: $10,000 in Samsung technology vouchers.

Third Place: Elsie MacGill Secondary School (Milton, ON)

Prize: $10,000 in Samsung technology vouchers.

Fan Favourite Award: STEM Innovation Academy High School

Prize: $5,000 in Samsung technology vouchers. This award was voted by the public and celebrates community impact and engagement.

Since 2015, Solve for Tomorrow is a cornerstone of Samsung Canada’s global citizenship commitment to education, AI innovation, and youth development. Since its launch, Samsung Canada has engaged with over 40,000 students and 1,500 schools nationwide, investing over $1,000,000 in classroom technology, grants and mentorship.

To learn more about Solve for Tomorrow and explore this year’s winning projects, visit www.samsung.com/ca/solve

[1] Terms and Conditions apply. The Samsung Solve for Tomorrow Contest begins on12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and ends at 11:59:59 p.m. EST on Wednesday, April 30, 2025.Open to residents of Canada who are twenty one (21) years of age or older and are currently employed as full-time teachers in a public Middle School, Junior High School, or High School, grades 6-12, including Charter Schools that are 50% or more publicly funded in Canada. All Canadian publicly funded schools are eligible to participate. Schools that are publicly funded but outside of the provincially-run school board/district/division system, such as Charter Schools in Alberta and Federally-funded schools in FNMI communities, are eligible to apply if they meet the grade requirements. A full-time teacher, as defined above, is eligible to enter the Contest as part of a team with at least one (1) or more students up to a maximum of fifty (50) students (the “Participant”). The Contest is divided into three phases. Phase One requires teams to submit a written entry through the registration link on samsung.com/ca/solve between 12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and 11:59:59 p.m. EST on Friday, January 31, 2025. Twelve (12) Regional Finalist teams will be selected on or about Friday, February 14, 2025 by a panel of six (6) qualified judges selected by Samsung based on the selection criteria stated in the full Official Contest Rules. Each eligible Regional Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $2,500 per selected team. During Phase Two, each Regional Finalist team will be required to submit a video between Thursday, February 20, 2025 at 12:00:01 a.m. EST and Friday, April 11, 2025 at 11:59:59 p.m. EST to be eligible. All eligible submissions received will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and four (4) National Finalists will be selected. Each eligible National Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $5,000 per selected team. Phase Three requires each National Finalist team to make a presentation to judges on their Project based on the criteria provided by Sponsor (the “Presentation”). All eligible Presentations will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and one (1) Grand Prize Winner, and two (2) Runner Up Winners will be selected. The eligible Grand Prize Winner and Runner Up Winners shall receive winning prizes as follows: Grand Prize Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $50,000; First Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000; Second Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000. The videos of all four (4) National Finalists will exhibited on samsung.com/ca/solve, and eligible members of the general public will be permitted to vote on their favourite National Finalist Entry. Voting will be open from 12:01:01 a.m. EST Tuesday, May 13, 2025 and end at 11:59:59 p.m. EST on Friday, May 23, 2025 (“Public Voting Period”). The eligible National Finalist who receives the most qualifying votes will be awarded Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $5,000. All prizes will be made payable to the Participant’s school for use by the winning teacher. Odds of winning depend upon the total number of entries received during each phase. Must correctly answer a mathematical skill-testing question to win. For more information and a copy of the full Official Contest Rules, visit samsung.com/ca/solve.

Samsung Canada today unveiled the top 12 regional finalist schools in the 10^thannual Samsung Solve for Tomorrow competition[1], a national initiative that challenges students to apply Science, Technology, Engineering, and Math (STEM) to solve real-world challenges in their communities. With a total of $125,000 in prizing across all finalists and winners, this year’s competition is focused on three key themes: sustainability, equity-seeking groups and health.

“It’s truly inspiring to see the ingenuity and creativity shown by these bright young minds,” said Brian Shin, Samsung Electronics Canada Inc. President & CEO. “At Samsung, we are committed to fostering STEM education that goes beyond the classroom—one that empowers students to transform their communities and solve global challenges. These students are envisioning a better future and actively building it.”

The top 12 regional finalist schools include:

• Aldershot School (Burlington, ON): Employing the quantum monte-carlo method, students proposed a more effective method to identify faults in photovoltaic farms.
• Allan A. Martin Senior Public School (Mississauga, ON): To avoid the environmental consequences of mining lithium for batteries, students proposed creating aqueous magnesium batteries as a more sustainable alternative.
• Bishop Reding Catholic Secondary School (Milton, ON): To reduce food waste and food insecurity, students proposed an app to connect individuals in need to businesses donating excess meals or groceries.
• École Publique aux Quatre Vents (Parry Sound, ON): Recognizing a lack of proactive methods to detect issues in the ocean, students proposed the development of a smart buoy to track the conditions of the Georgian Bay in real-time.
• Elsie MacGill Secondary School (Milton, ON): As an alternative to fossil fuels, students proposed kinetic plates to convert kinetic energy to electricity to sustainably power homes and their city.
• Grandview Heights Secondary School (Surrey, BC): To raise awareness to the dangers of vaping, students proposed to create an app to evaluate lung health and encourage users to quit through the tracking of streaks.
• Merivale High School (Nepean, ON): To prevent electricity waste, students proposed a smart lighting system with a machine learning module that adjusts to environmental conditions and user preferences.
• Port Credit Secondary School (Mississauga, ON): To reduce the reliance on HVAC systems, students proposed creating heat-absorbing bricks that would release the stored heat during peak energy usage hours.
• Saint John Paul II Catholic Secondary School (Scarborough, ON): To reduce plastic waste, students proposed a recycling system to convert plastics in usable 3D print filaments.
• STEM Innovation Academy High School (Calgary, AB): To promote increased autonomy for wheelchair users, students proposed a headband that reads the user’s brain waves to operate the wheelchair.
• Thomas A. Blakelock High School (Oakville, ON): To reduce the instances of marine bycatch, students proposed magnetized fishing nets that sends warning signals to repel sharks.
• Unionville High School (Markham, ON): Acknowledging the declining number of Ontario’s farms and farmers, students proposed an AI-powered farming app to enhance efficiency and sustainability while relieving the work load of farmers.

The top 12 schools will now advance to the next stage of the competition, where they will collaborate with Samsung mentors to refine their project ideas, as well as gain expert insights and strategic feedback on their proposed solutions. As part of their development, they will also attend a Design Thinking masterclass led by The Knowledge Society, equipping them with advanced problem-solving skills. To compete for one of the four (4) available spots as a national finalist, each top 12 regional finalist will submit a five-minute video presentation of their idea, which will be evaluated by a panel of judges in April 2025.

To learn more about Samsung Solve for Tomorrow, the finalist projects, and how Samsung is shaping the future of STEM in Canada, visit www.samsung.com/ca/solve

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[1] Terms and Conditions apply. The Samsung Solve for Tomorrow Contest begins on12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and ends at 11:59:59 p.m. EST on Wednesday, April 30, 2025.Open to residents of Canada who are twenty one (21) years of age or older and are currently employed as full-time teachers in a public Middle School, Junior High School, or High School, grades 6-12, including Charter Schools that are 50% or more publicly funded in Canada. All Canadian publicly funded schools are eligible to participate. Schools that are publicly funded but outside of the provincially-run school board/district/division system, such as Charter Schools in Alberta and Federally-funded schools in FNMI communities, are eligible to apply if they meet the grade requirements. A full-time teacher, as defined above, is eligible to enter the Contest as part of a team with at least one (1) or more students up to a maximum of fifty (50) students (the “Participant”). The Contest is divided into three phases. Phase One requires teams to submit a written entry through the registration link on samsung.com/ca/solve between 12:00:01 a.m. Eastern Standard Time (“EST”) on October 15, 2024 and 11:59:59 p.m. EST on January 31, 2025. Twelve (12) Regional Finalist teams will be selected on or about February 19, 2025 by a panel of six (6) qualified judges selected by Samsung based on the selection criteria stated in the full Official Contest Rules. Each eligible Regional Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $2,500 per selected team. During Phase Two, each Regional Finalist team will be required to submit a video between February 20, 2025 at 12:00:01 a.m. EST and March 28, 2025 at 11:59:59 p.m. EST to be eligible. All eligible submissions received will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and four (4) National Finalists will be selected. Each eligible National Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $5,000 per selected team. Phase Three requires each National Finalist team to make a presentation to judges on their Project based on the criteria provided by Sponsor (the “Presentation”). All eligible Presentations will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and one (1) Grand Prize Winner, and two (2) Runner Up Winners will be selected. The eligible Grand Prize Winner and Runner Up Winners shall receive winning prizes as follows: Grand Prize Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $50,000; First Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000; Second Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000. The videos of all four (4) National Finalists will exhibited on samsung.com/ca/solve, and eligible members of the general public will be permitted to vote on their favourite National Finalist Entry. Voting will be open from 12:01:01 a.m. EST April 15, 2025 and end at 11:59:59 p.m. EST on, April 28, 2025 (“Public Voting Period”). The eligible National Finalist who receives the most qualifying votes will be awarded Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $5,000. All prizes will be made payable to the Participant’s school for use by the winning teacher. Odds of winning depend upon the total number of entries received during each phase. Must correctly answer a mathematical skill-testing question to win. For more information and a copy of the full Official Contest Rules, visit samsung.com/ca/solve.

Solve for Tomorrow Contest[i], Samsung’s annual corporate social responsibility program and nationwide competition, encourages Canadian students in grades 6 – 12 to develop innovative solutions to address pressing challenges facing their communities. St. Mary-St. Cecilia Catholic School in Morrisburg, Ontario won the 2023 competition with their hydrogen generator prototype, a device that supports the shift to sustainable energy sources for residential and commercial buildings. We sat down with the teachers of the winning team, Blair Fitzsimons and Laura Ferguson, to discuss their experiences.

Inspiration: What made you want to enter the Samsung Solve for Tomorrow contest?

Many reasons! Above all, competitions like this empower students to drive change in the world.  Students do not have to wait until adulthood to solve messy problems; they simply need to be given the opportunity. This is what we try to do every day in the classroom: to empower the leaders and changemakers of tomorrow. As educators, we need to give kids the opportunity to do the things they believe are impossible.  In my experience, they will do unimaginable things that you never thought possible, if given the chance.

Team Dynamics: How did you organize and manage the student team during the development of the hydrogen generator?

The key to success is focusing the kids on small achievable goals, followed by celebration.  With a project like this, it can become easily overwhelming, especially for students.

I am a firm believer in creating opportunities where students can experience child-sized adversity or crisis. There, they begin to ponder approaches or solutions without the limitations that we as adults approach problem solving. It also makes each individual success or contribution from a student much more significant.

From prototype to prototype, we would take the lessons learned and apply it to our next iteration. We also researched the mathematical principles for hydrogen generation, to validate our designs with actual numbers. The dynamic was playful and fun, but also with a managed timeline to ensure we reached our goals.

Highlight: What was your high point from the whole experience?

My highlight was certainly the final five awards ceremony. Being a small school in rural eastern Ontario, the students really struggled to understand how significant their work was.  As grade six students, I felt that they never truly believed that they could beat high school level teams. On awards ceremony day, surrounded by parents, friends and teachers, they, for the first time, realized their awesome potential after receiving such amazing recognition.  The cheers, the tears and the clapping as they danced and celebrated on center stage was a special moment in my career.

Educational Impact: How has participating in the contest impacted your students’ interest in STEM or their future plans?

As teachers, we try to plant seeds of inspiration and excitement for STEM learning.  Oftentimes, we never get to see that seed blossom or produce fruit; we are just one step along their journey. I truly believe that these students will go on to accomplish amazing things because they were given the opportunity to discover their true potential as change makers, through this competition.

Advice for Teachers: What would you like to share with teachers participating in the 2025 contest?

I would encourage other educators to walk with students and be co-learners. Take their ideas seriously and find ways to make what you believe is impossible possible. I would say take the leap and trust in your abilities to manage the chaos of an oftentimes messy learning journey.

Long-Term Vision: Where do you see this project heading in the next five to ten years?

We have done so much of the preliminary work but now need experts to take this to the next level of trials and prototyping.  Hydrogen technologies are only now being considered as a viable alternative to energy production and storage and we feel ours can make a difference. We believed that, as Canadians, we all have a shared responsibility to fight climate change.

To learn more about Samsung’s Solve for Tomorrow Contest, see here.

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[i] Terms and Conditions apply. The Samsung Solve for Tomorrow Contest begins on12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and ends at 11:59:59 p.m. EST on Wednesday, April 30, 2025.Open to residents of Canada who are twenty one (21) years of age or older and are currently employed as full-time teachers in a public Middle School, Junior High School, or High School, grades 6-12, including Charter Schools that are 50% or more publicly funded in Canada. All Canadian publicly funded schools are eligible to participate. Schools that are publicly funded but outside of the provincially-run school board/district/division system, such as Charter Schools in Alberta and Federally-funded schools in FNMI communities, are eligible to apply if they meet the grade requirements. A full-time teacher, as defined above, is eligible to enter the Contest as part of a team with at least one (1) or more students up to a maximum of fifty (50) students (the “Participant”). The Contest is divided into three phases. Phase One requires teams to submit a written entry through the registration link on samsung.com/ca/solve between 12:00:01 a.m. Eastern Standard Time (“EST”) on October 15, 2024 and 11:59:59 p.m. EST on January 31, 2025. Twelve (12) Regional Finalist teams will be selected on or about February 19, 2025 by a panel of six (6) qualified judges selected by Samsung based on the selection criteria stated in the full Official Contest Rules. Each eligible Regional Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $2,500 per selected team. During Phase Two, each Regional Finalist team will be required to submit a video between February 20, 2025 at 12:00:01 a.m. EST and March 28, 2025 at 11:59:59 p.m. EST to be eligible. All eligible submissions received will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and four (4) National Finalists will be selected. Each eligible National Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $5,000 per selected team. Phase Three requires each National Finalist team to make a presentation to judges on their Project based on the criteria provided by Sponsor (the “Presentation”). All eligible Presentations will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and one (1) Grand Prize Winner, and two (2) Runner Up Winners will be selected. The eligible Grand Prize Winner and Runner Up Winners shall receive winning prizes as follows: Grand Prize Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $50,000; First Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000; Second Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000. The videos of all four (4) National Finalists will exhibited on samsung.com/ca/solve, and eligible members of the general public will be permitted to vote on their favourite National Finalist Entry. Voting will be open from 12:01:01 a.m. EST April 15, 2025 and end at 11:59:59 p.m. EST on, April 28, 2025 (“Public Voting Period”). The eligible National Finalist who receives the most qualifying votes will be awarded Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $5,000. All prizes will be made payable to the Participant’s school for use by the winning teacher. Odds of winning depend upon the total number of entries received during each phase. Must correctly answer a mathematical skill-testing question to win. For more information and a copy of the full Official Contest Rules, visit samsung.com/ca/solve.

Samsung Canada is excited to announce the panel of judges for the 2024/2025 Solve for Tomorrow Contest[i], a nationwide competition aimed at encouraging Canadian students in grades 6 – 12 to develop innovative solutions to address pressing challenges facing their communities. This year the themes of the contest include environmental sustainability, equity for equity-seeking groups, and health in our communities.

“We are honoured to partner with this talented panel of judges in championing the next generation of Canadian innovators,” said Jihoon Lee, President and CEO of Samsung Canada. “Together with the Solve for Tomorrow judges, we hope to encourage and empower the ingenuity of students to help build a better future.”

In line with this year’s themes, the Solve for Tomorrow judge lineup for 2024/2025 includes community leaders and advocates in the fields of environmental sustainability, equity, and health care, along with members of the Samsung Canada team. The judge lineup is as follows:

• Sachin Doshi, General Surgery Resident, University of Toronto. Sachin is an MBA candidate at Wharton and the University of Pennsylvania, whose focus is on healthcare management and innovation. He is also a General Surgery Resident at the University of Toronto, where he provides comprehensive surgical care across multiple specialties. With a keen interest in research, regulatory approval, and investment in medical innovation, Sachin is dedicated to advancing healthcare through technology.
• Brian Warren, Founder & Executive Director, Start2Finish. Start2Finish is an organization dedicated to breaking the cycle of child poverty in Canada. Through groundbreaking programming and child advocacy, Brian has created a transformative educational model that supports at-risk children from grade one through to post-secondary, empowering them to overcome barriers to success. With over 24 years of leadership, his work has reached communities across Canada and internationally, providing hope and opportunity to children in need.
• Shea Tough, Director of Program Success, The Knowledge Society. With a passion for advancing scientific solutions to real-world challenges, Shea is dedicated to exploring the untapped potential of scientific tools. Shea is focused on the transformative shift happening in the biotech industry, where innovative technologies are poised to reshape the way we live. Through mentorship and leadership, Shea is actively contributing to the future of technology and innovation.
• Stefanie Knights, Director, Talent Management, Samsung Electronics Canada. Stefanie leads organizational development initiatives focused on performance management, diversity, equity, inclusion, and leadership development. With a passion for people development and fostering an inclusive workplace, Stefanie drives programs that promote engagement, continuous learning, and equal opportunity. She excels in creating innovative solutions to address the evolving needs of the business and ensure a dynamic, high-performing workforce.
• Laura Donaldson, Director & Head of Brand Marketing (Mobile), Samsung Electronics Canada. With extensive experience in brand marketing, Laura brings a strong focus on innovation and consumer engagement. Her expertise spans strategic planning and driving impactful mobile campaigns that strengthen brand reputation.
• Christian Di Vincenzo, Director, Corporate Marketing, Samsung Electronics Canada. Christian leads the development of consumer-centric strategies to drive brand growth. With experience across technology and automotive sectors, Christian specializes in integrated marketing, branding, and product management. Passionate about innovation, team building and making an impact, he excels in transforming market insights into actionable growth initiatives.

Following the nationwide call for applications, the judges will have the challenging task of selecting the regional finalists in January 2025. These finalists will have an incredible opportunity to participate in a workshop with the judges as well as receive mentorship from Samsung employees, helping the students to refine and enhance their submissions before the next round of the contest. From there, twelve national finalists will be selected, and ultimately, one will be named the 2025 “School for Tomorrow.”

As part of the contest, a grand total of $125,000 in Samsung technology and vouchers will awarded, supporting eligible finalists and winners as they take their solutions to the next level.

Applications are still being accepted. To learn more, visit samsung.com/ca/solve and submit your application by December 20, 2024.

[i] Terms and Conditions apply. The Samsung Solve for Tomorrow Contest begins on12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and ends at 11:59:59 p.m. EST on Wednesday, April 30, 2025.Open to residents of Canada who are twenty one (21) years of age or older and are currently employed as full-time teachers in a public Middle School, Junior High School, or High School, grades 6-12, including Charter Schools that are 50% or more publicly funded in Canada. All Canadian publicly funded schools are eligible to participate. Schools that are publicly funded but outside of the provincially-run school board/district/division system, such as Charter Schools in Alberta and Federally-funded schools in FNMI communities, are eligible to apply if they meet the grade requirements. A full-time teacher, as defined above, is eligible to enter the Contest as part of a team with at least one (1) or more students up to a maximum of fifty (50) students (the “Participant”). The Contest is divided into three phases. Phase One requires teams to submit a written entry through the registration link on samsung.com/ca/solve between 12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and 11:59:59 p.m. EST on Friday, December 20, 2024. Twelve (12) Regional Finalist teams will be selected on or about Monday, January 20, 2024 by a panel of six (6) qualified judges selected by Samsung based on the selection criteria stated in the full Official Contest Rules. Each eligible Regional Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $2,500 per selected team. During Phase Two, each Regional Finalist team will be required to submit a video between Thursday, January 30, 2025 at 12:00:01 a.m. EST and Friday, February 28, 2025 at 11:59:59 p.m. EST to be eligible. All eligible submissions received will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and four (4) National Finalists will be selected. Each eligible National Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $5,000 per selected team. Phase Three requires each National Finalist team to make a presentation to judges on their Project based on the criteria provided by Sponsor (the “Presentation”). All eligible Presentations will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and one (1) Grand Prize Winner, and two (2) Runner Up Winners will be selected. The eligible Grand Prize Winner and Runner Up Winners shall receive winning prizes as follows: Grand Prize Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $50,000; First Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000; Second Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000. The videos of all four (4) National Finalists will exhibited on samsung.com/ca/solve, and eligible members of the general public will be permitted to vote on their favourite National Finalist Entry. Voting will be open from 12:01:01 a.m. EST Tuesday, April 1, 2025 and end at 11:59:59 p.m. EST on, Wednesday, April 16, 2025 (“Public Voting Period”). The eligible National Finalist who receives the most qualifying votes will be awarded Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $5,000. All prizes will be made payable to the Participant’s school for use by the winning teacher. Odds of winning depend upon the total number of entries received during each phase. Must correctly answer a mathematical skill-testing question to win. For more information and a copy of the full Official Contest Rules, visit samsung.com/ca/solve.

Samsung Canada is now accepting applications for its 2024/2025 Solve for Tomorrow contest[1], an annual competition for Canadian students in grades 6-12 to ideate solutions to solve real-world problems using STEM learning.

Celebrating its 10^th year, Solve for Tomorrow illustrates Samsung’s commitment to championing youth innovation through mentorship, educational resources and technological support to power students’ ingenuity and spark meaningful change. This year, students are encouraged to develop innovative solutions that address environmental sustainability, equity for equity-seeking groups, and/or health in communities.

The competition consists of three phases:

Phase One:

• Teachers are invited to submit a written application on behalf of their students, explaining their idea and the issue they want to solve.
• From these responses, 12 finalists representing four regions in Canada will be selected as Regional Finalists to move on to Phase Two.

Phase Two:

• Regional Finalists will receive comprehensive support from Samsung to continue developing their ideas.
• This includes mentorship from industry experts, workshops, access to a dedicated alumni network, and more.
• Participants will be required to create a short video explaining their solution.
• Four video entries will be selected as National Finalists to advance to Phase Three.

Phase Three:

• Each of the four National Finalists will make a presentation to a panel of judges on their submission.
• One National Finalist will earn the coveted title of the 2025 “School for Tomorrow.”

A grand total of $125,000 in Samsung technology and vouchers will be awarded throughout the Contest, empowering eligible finalists and winners to take their innovative solutions to the next level.

“Samsung Canada has a longtime commitment to championing youth innovation. It is inspiring to see the passion and energy that students bring each year and we are thrilled to see our future leaders use tech for good,” said Jihoon Lee, President and CEO, Samsung Canada.

Canadian classrooms can submit their applications now until December 20, 2025 at samsung.com/ca/solve

[1] Terms and Conditions apply. The Samsung Solve for Tomorrow Contest begins on12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and ends at 11:59:59 p.m. EST on Wednesday, April 30, 2025.Open to residents of Canada who are twenty one (21) years of age or older and are currently employed as full-time teachers in a public Middle School, Junior High School, or High School, grades 6-12, including Charter Schools that are 50% or more publicly funded in Canada. All Canadian publicly funded schools are eligible to participate. Schools that are publicly funded but outside of the provincially-run school board/district/division system, such as Charter Schools in Alberta and Federally-funded schools in FNMI communities, are eligible to apply if they meet the grade requirements. A full-time teacher, as defined above, is eligible to enter the Contest as part of a team with at least one (1) or more students up to a maximum of fifty (50) students (the “Participant”). The Contest is divided into three phases. Phase One requires teams to submit a written entry through the registration link on samsung.com/ca/solve between 12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and 11:59:59 p.m. EST on Friday, December 20, 2024. Twelve (12) Regional Finalist teams will be selected on or about Monday, January 20, 2024 by a panel of six (6) qualified judges selected by Samsung based on the selection criteria stated in the full Official Contest Rules. Each eligible Regional Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $2,500 per selected team. During Phase Two, each Regional Finalist team will be required to submit a video between Thursday, January 30, 2025 at 12:00:01 a.m. EST and Friday, February 28, 2025 at 11:59:59 p.m. EST to be eligible. All eligible submissions received will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and four (4) National Finalists will be selected. Each eligible National Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $5,000 per selected team. Phase Three requires each National Finalist team to make a presentation to judges on their Project based on the criteria provided by Sponsor (the “Presentation”). All eligible Presentations will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and one (1) Grand Prize Winner, and two (2) Runner Up Winners will be selected. The eligible Grand Prize Winner and Runner Up Winners shall receive winning prizes as follows: Grand Prize Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $50,000; First Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000; Second Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000. The videos of all four (4) National Finalists will exhibited on samsung.com/ca/solve, and eligible members of the general public will be permitted to vote on their favourite National Finalist Entry. Voting will be open from 12:01:01 a.m. EST Tuesday, April 1, 2025 and end at 11:59:59 p.m. EST on, Wednesday, April 16, 2025 (“Public Voting Period”). The eligible National Finalist who receives the most qualifying votes will be awarded Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $5,000. All prizes will be made payable to the Participant’s school for use by the winning teacher. Odds of winning depend upon the total number of entries received during each phase. Must correctly answer a mathematical skill-testing question to win. For more information and a copy of the full Official Contest Rules, visit samsung.com/ca/solve.

Samsung Canada, in collaboration with Canadian artist Nicolas Abtan, has launched Re:Frame, an innovation art installation showcasing 3D art pieces integrated with Samsung’s The Frame TV, blending cutting-edge technology with contemporary local art. The installation runs from October 5^th through October 20^th, 2024, between the hours of 12:00-8:00 PM, at The Well (486 Front Street West) in Toronto.

“Toronto’s art scene is a core part of the city’s culture, serving as a hub for creativity and innovation,” said Nicolas Abtan. “Collaborating with Samsung on these special pieces allowed me to blend my art and technology, two things I’m deeply passionate about. This installation is truly unique, and I can’t wait to show it off to everyone.”

Samsung’s Re-Frame installation invites Canadians to experience how technology transforms art into a new, accessible dimension. Art lovers can meet Nicolas Abtan while experiencing his dynamic 3D art creations, brought to life on The Frame. Visitors will also have the chance to win a 55″ The Frame TV with one of four of Nicolas Abtan’s 3D art pieces displayed in the Re:Frame collection. Visitors can fill out a form via QR code on site for a chance at winning. The winners will be drawn on October 22 and announced on Samsung Canada’s Instagram and TikTok pages later this month.

“Through our partnership with Nicolas Abtan, Samsung is not only supporting Toronto’s local art scene, but showcasing a new way for people to create, and interact with our best-in-class technology,” said Pat Bugos, Senior Vice President, Consumer Electronics, Samsung Canada. “Thank you to Nicolas for being such a collaborative and creative partner. We’re excited to show off his pieces on The Frame.”

The Frame transforms any space into a gallery through immersive 4K QLED technology. With the Art Mode feature, users can display their favourite pieces of art with lifelike clarity and Pantone validated colours.

To explore The Frame, visit https://samsung.com/ca/tvs/the-frame.