Samsung Electronics Canada is showcasing its latest interactive display technology, including state-of-the-art models of The Wall and Flip Pro, at InfoComm 2022 in Las Vegas this week. Following the vision of “Connected Redefined,” Samsung and its partners – including The New York Mets – will share how together, they are deploying Samsung technology to deliver new immersive experiences.  Such experiences unlock new ways to build customer engagement and limitless possibilities when it comes driving value for business.

InfoComm 2022 attendees can experience Samsung’s diverse lineup of commercial display technologies and solutions including micro-LED products like The Wall IAB and IWB models. Samsung’s micro-LED technology is setting the standard for display technology and the new lineup redefines the role of connectivity and interactivity in business. Attendees can learn firsthand how different institutions and brands such as Christopher Columbus High School, Panico, Saatva, as well as BurgerFi are deploying Samsung technology to reach their business goals. Attendees will also have the opportunity to engage with partners who are leading the industry with solutions in food and beverage and DOOH including Grubbrr and Broadsign.

“At InfoComm 2022, we are unveiling the future of display technology with cutting-edge commercial display solutions for a variety of business settings,” said Mary Peterson, Vice President of IT and Enterprise Solutions at Samsung Canada. “From retail spaces to corporate offices, Samsung display technology delivers the quality and versatility needed to showcase eye-catching content. As the global signage market continues to grow, we’re helping businesses discover new display possibilities to help enhance the customer and employee experience.”

Innovation in Action

Throughout InfoComm 2022, attendees will have the opportunity to learn more about Samsung innovations and best practices from its partners at the Samsung booth and during speaking engagements, including:

• Samsung + GRUBBRR BurgerFi Case Study
  • Date: Tuesday, June 7, 2022
  • Time: 9:30 AM – 10:00AM
  • Room: W311-W313 FDS02 Education Session
  • Speaker: Jarrett Nasca, GRUBBRR, Chief Revenue Officer

• The Technology Innovation Stage Ecosystem
  • Date: Wednesday, June 8, 2022
  • Time: 11:30 AM– 12:00 PM
  • Location: Technology Stage
  • Speakers: Jarrett Nasca, GRUBBRR, Chief Revenue Officer

Samsung’s Innovative Lineup Debuting InfoComm 2022

• The Wall All-In-One: Available in three different models (4K 146-inch, 2K 146-inch and 2K 110-inch), this next generation display brings innovation to the installation process, not just the viewing experience. The convenient installation features a pre-adjusted seam and a ‘Pre-Assembled Frame Kit” which makes the entire process as simple as a consumer TV.
• The Wall IWB: Introducing the slimmest pixel pitch in a Samsung lineup yet (.63 & 94mm), the flagship modular Micro LED display delivers an immersive viewing experience in high-resolution quality. This latest iteration of The Wall offers improved picture quality, management, and installation, with expandability being a major design factor for this year’s model.
• The Flip Pro: This interactive whiteboard is available in 75 and 85-inch models, providing both teachers and students with enhanced usability and specialized features to meet ever-changing education needs. The newly added touch latency and multi-touch features allow simultaneous collaboration of up to 20 people.

Samsung introduces its next-gen displays at InfoComm 2022, North America’s largest pro-AV industry event, which will feature more than 40,000 attendees. We look forward to seeing you in-person at booth N1445. To learn more, please visit: https://displaysolutions.samsung.com/main/index.

Samsung Electronics Canada and Tim Hortons are modernizing the guest experience with the installation of Samsung’s outdoor digital signage technology at Tim Hortons drive-thru locations across Canada in 2021.

With installations already completed at roughly 1,300 Tim Hortons drive-thru locations as of 2020, this partnership marks Samsung Canada’s largest outdoor digital signage deployment yet, with plans for a total of approximately 2,600 Tim Hortons drive-thru locations modernized with new outdoor digital signage technology by the end of the year.

“Increased digital signage adoption at drive-thru areas reflects a commitment among today’s quick-service restaurants to provide an improved customer experience,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Electronics Canada. “We’re proud to partner with Tim Hortons to provide innovative outdoor digital signage at even more of its drive-thru locations this year, maximizing customer engagement through product durability, flexibility and 24/7 performance.”

A fully integrated, self-contained outdoor display, Samsung’s OH Series features an IP56 certification for use in heat, cold, rain, snow and dust – ideal for a variety of weather conditions throughout the year in Canada^[1]. Featuring an ultra-slim depth of 85mm with an embedded power box, the high brightness display is also optimized for visibility in bright ambient light, even viewable to those wearing polarized sunglasses^[2]. The product is fully equipped for outdoor placements and features an innovative cooling system, so there’s no need for a supplemental heating or air conditioning unit.

Additionally, Samsung’s digital signage technology provides advanced display protection through 5 mm (0.19 in.) tempered Magic Glass, which is certified durable through IK10-certification (a European-strength test) and demonstrates a robust level of strength that can endure external impacts^[3].

“The Tim Hortons drive-thru network is the largest in the country and offers Canadians a contactless, quick way to grab their favourite coffee and food on the go. Samsung’s technology is playing an important part in our vision to modernize the guest experience and we’re excited to be installing outdoor digital menu boards in our drive-thru restaurants,” said Chris Main, Vice President of Restaurant Technology for Tim Hortons.

Technology enclosures specialist, Melitron Corporation (www.melitron.com), designed and manufactured the outdoor digital signage and menu boards, including integration of Samsung’s display technology, which are further advancing the customer experience at Tim Hortons drive-thrus across Canada.

For more information on Samsung Digital Display solutions, please visit Samsung.com/ca/business.

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^[1]Each OHF Series display undergoes rigorous IP56 ingress defense testing* to ensure resistance to dust, heat, moisture and other environmental variables that can impede operations. IP ingress defense testing helps to determine a product’s susceptibility to solid particle (including dust) ingress and liquid (water) ingress. IP56: Protected from high-pressure water jets from any direction, limited ingress protection.

^[2]The OHF Series displays feature innovative Magic Glass, TUV-certified image quality and an Auto Brightness sensor to improve picture quality and optimize message delivery for any viewer. The OHF series displays have been verified and validated by TUV Rheinland, a leading international certification organization.

^[3]As tested by Korea Testing Laboratory on September 28, 2016, Report No. 16-047352-02-1. IK rating refers to the degree of resistance against external impacts on a scale of 0 to 10, where 10 indicates the highest level of protection.

Quick Service Restaurant (QSR) chains across Canada are going digital at the drive-thru with the help of Melitron Corporation and Samsung Electronics Canada. Melitron, a Guelph-based manufacturer of integrated metal enclosure systems for technology products, partnered with Samsung Canada in 2017 to design and manufacture weatherproof, highly durable outdoor digital menu board and signage systems with fully integrated Samsung displays for one of the first large scale quick service restaurant chains in Canada to adopt digital at the drive-thru. Today, Melitron-manufactured outdoor digital menu boards and outdoor digital signage can be found at most of the top quick service restaurant chains across Canada.

“Samsung OHF series display technology with its extreme temperature tolerance and high visibility even in direct sunlight was first introduced to the market in 2016, presenting us with the opportunity to manufacture commercial grade digital signage and kiosks built for the outdoors,” said Mike Turner, President and CEO at Melitron. “Today, over 10,000 Samsung OHF series displays are lighting up drive-thrus across Canada in Melitron-manufactured outdoor digital menu boards and digital signage. Thousands more are planned for rollout through 2021.”

“Melitron has integrated Samsung’s innovative OHF series display technology into well-designed, highly durable outdoor digital menu boards and digital signage solutions,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Canada. “Their in-house-manufacturing approach ensures a superior quality product, reliable production schedules, and well-executed rollout complete with fast and efficient on-site installation and setup. The speed of development, manufacturing and deployment combined with their commitment to quality and service excellence has been impressive, making them an ideal business partner for Samsung Canada and leading quick service restaurant clients.”

Prior to the COVID-19 pandemic, up to 70 per cent of restaurant revenues came from drive-thru orders, making a clear case for quick service restaurants to invest in digital technology. The digital approach has shown to increase sales by promoting the right products at the right time through automatic menu changes based on time of day, such as from breakfast to lunch to dinner, and according to the weather, like advertising ice cream during hot weather, for example.

Digital at the drive-thru has become even more essential to restaurant revenues during the COVID-19 pandemic as dining areas closed and order sizes at the drive-thru increased.

Looking ahead, quick service restaurants that have made the switch to digital are well positioned to quickly adopt new levels of service at the drive-thru, such as customized menus and promotions based on each unique visitor.

For more information about Melitron Outdoor Digital Signage and Kiosk Solutions, visit www.melitron.com/digital-signage. For more information on Samsung Digital Display solutions, visit Samsung.com/ca/business.