The press conference underscored Samsung’s commitment to democratizing AI as well as the transformative power of Galaxy AI, with notable figures from Samsung and partner companies outlining how Samsung’s AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are visual assets from Samsung Electronics’ press conference at IFA 2024.

AI for All: Like Sprinkling Magic Dust Into Everyday Life

▲ Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of what Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.

▲”This year [Samsung] aims to have 200 million AI-enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe *separate images available below

AI Meets World: More Inclusive and Sustainable

▲ Citing Samsung’s first Mobile AI Report , Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”

▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics *separate images available below

AI Meets You: More Productivity, Simplicity and Enjoyment

▲”Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below

▲”[The Galaxy Book4 Edge powered by Snapdragon X Elite] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm *separate images available below

▲ (Left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” ▲ (Right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below

▲”Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK

▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK

▲ Benjamin Braun, CMO of Samsung Europe, announces the Music Frame WICKED Edition.

▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using the Galaxy Z Flip6 and the gesture control on the Galaxy Ring at the company’s press conference at IFA 2024.

Home appliances and electronics have followed this evolution. What were once large, bulky machines have since become highly advanced, integrated devices and essential companions in daily life.

▲ Exterior view of the Messe Berlin exhibition grounds during IFA 2022

In the midst of this change, Samsung has positioned itself to lead the next 100 years of innovation by seamlessly connecting mobile devices, TVs and home appliances through SmartThings1 — while offering enhanced control over devices through upgrades in Bixby,2 the company’s voice assistant which can now better understand complex commands based on natural language.

IFA 2024 kicks off on September 6 under the slogan “Innovation for All.” Before its grand opening, Samsung Newsroom looked back at IFA’s century-long journey of innovation and Samsung’s legacy of technological breakthroughs.

From Radio Exhibition to Innovation Hub for AI Devices

In its early days, IFA served as a platform for the German government to showcase emerging radio technology in the 1920s. Albert Einstein even delivered the opening speech in 1930.

▲ Albert Einstein during his opening speech for IFA in 1930 (photo credit: IFA website)

This marked the beginning of a series of breakthroughs including the introduction of the world’s first car radio in 1932 and the first color TV in 1937. World War II halted IFA for several years in the 1940s, but technological progress continued. In 1971, the show was renamed Internationale Funkausstellung to become the IFA consumers know today.

The evolution of home appliances has been equally remarkable. Refrigerators and washing machines are no longer simple mechanical devices designed to reduce household labor. Innovations in compressors and motors — along with advancements in electronic components, smart features and connectivity — have turned these devices into sophisticated, high-tech tools for modern living.

Samsung first started exhibiting at IFA in 1991, showcasing monitors, PCs and more at a modest 43-square-meter booth during the trade show’s expansion beyond radio and television to include digital media devices. Twelve years later in 2003, the company upgraded its booth to a significantly larger 3,600-square-meter one in the prime location of Hall 20. Since 2014, Samsung has exclusively occupied CityCube Berlin and is ready to impress visitors once again with its 6,000-square-meter booth this year.

Growing With IFA and Leading the AI Era With a Connected Ecosystem

Samsung’s presence at IFA has continually increased as the company introduced groundbreaking technologies across home appliances, TVs and mobile devices. In 2006, the tech giant showcased the Bordeaux TV, which established Samsung as the global TV market leader. In 2011, the company introduced the industry’s first smart TV and the Galaxy Note — the latter of which heralded the “phablet era” by blurring the line between smartphones and tablets.

Samsung unveiled the world’s first curved UHD TV and the company’s first smartwatch, the Galaxy Gear, at IFA 2013. Three years later in 2016, the launch of the Family Hub refrigerator with a large touchscreen marked the transition of home appliances into advanced Internet of Things (IoT) devices.

▲ Samsung Electronics’ SmartThings booth at IFA 2023

In 2014, Samsung had recognized the potential for connected experiences to revolutionize consumers’ lives and acquired SmartThings just a month before IFA 2014. Today, SmartThings has since grown over a decade into a massive, global ecosystem of more than 340 partners and 350 million users.3

At IFA 2018, Samsung highlighted AI as a key focus, signaling that “connected living” would become a major trend in the electronics industry. The company proceeded to introduce 15 AI-powered appliances at IFA 2023, ushering in the AI era of home appliances. Last year, Samsung also introduced Samsung Food — an AI-powered food and recipe platform that connects home appliances, TVs and mobile devices to deliver a personalized cooking experience tailored to each household and individual.

Samsung’s journey with IFA is now headed toward innovations in device control through more advanced voice commands. Basic machines designed to store food and wash clothes 100 years ago are now evolving into intelligent companions that communicate with users verbally and handle complex household tasks with ease.⁴

This transformation will be showcased at Samsung’s booth in CityCube Berlin at Messe Berlin during IFA 2024 from September 6-10.

¹ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
³ As of August 31, 2024.
⁴ This function may produce inaccurate results, and will be updated periodically to improve accuracy.

Samsung Electronics Co., Ltd. held its annual Samsung Developer Conference (SDC) today at the Moscone Center in San Francisco. Now in its ninth conference, the developer and partner event focused on Samsung’s commitment to innovation while highlighting its platforms including Bixby, Samsung Knox, SmartThings and Tizen for developers.

During the keynote, Samsung introduced new ways to create connected experiences through its multi-device ecosystem, which has been particularly enhanced by new SmartThings connectivity features and an updated Samsung Knox Matrix. The event also spotlighted One UI 6, the latest version of its mobile user interface, featuring an array of personalized styles and new features for an all-around smartphone experience.

“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge achievement and a profound responsibility,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Samsung’s technologies connect countless people, products and services. I believe that if you — our developers and partners — join this journey of innovation, we can create greater opportunities and a brighter future together.”

CEO JH Han also emphasized that sustainability and security a focus for Samsung’s latest updates, as both values are important for innovating responsibly in a new age of hyperconnectivity.

Smart Homes More Connected Than Ever 

Samsung’s vision of the connected home is deeply rooted in SmartThings and open innovation. Since applying the Matter standard last year, the total number of SmartThings users who have connected compatible products and services has increased to over 290 million. Now, the SmartThings Home API[1] makes it easier than ever for developers to create SmartThings-based apps, and the SmartThings Context API provides new ways to leverage AI and sensing technology for better user experiences.

Samsung is incorporatingSmartThings Hub functionality into its existing and new products, including Samsung Sound Bars and Smart TVs, so users can quickly and easily start their smart home products from their connected devices. This Multi-Hub Network also means when it’s time to replace or add a device, there is a powerful network of others ready to keep the smart home continue. These experiences are enhanced further with Samsung’s work with Aqara, who joined Samsung onstage to share how its Internet of Things (IoT) sensors work with SmartThings to create more intuitive and accessible smart homes.

Samsung also announced the second-generation SmartTag2 at SDC. With battery life lasting up to 700 days[1], an IP67 rating for water and dust resistance, and a streamlined and smaller design, the SmartTag2 can follow lost items even where they are underground with Bluetooth Low Energy (BLE) connectivity.

Bixby is advancing its capabilities with SmartThings as well. This year, Samsung announced more intuitive command control for multi-device environments. Now, even if multiple devices are connected in the same space, Bixby works to  recognize which device is best suited to each command. In the future, Bixby will is aiming to evolve to provide personalized experiences with simple commands by recognizing users’ languages and optimizing their commands.

As a growing number of connected devices come together to build these new experiences, security and privacy are key concerns. Last year, Samsung introduced Knox Matrix, Samsung’s blockchain-based security system through which devices connected in an ecosystem are protected.  This year, Samsung is updating Knox Matrix’s key features including Credential Sync and Trust Chain. Samsung is also bringing Knox Vault to more devices including Samsung Neo QLED 8K TVs in 2023 and select Galaxy A series smartphones that launch with One UI 6 or later in 2024. Engineered for an age of hyperconnectivity, these advancements aim to enable greater convenience and choice for users, empowering them with added secured ways to do what they love.

Tizen OS: Maximizing Developer Opportunities 

Over the past decade, Tizen has powered digital screens including TVs, home appliances, monitors and signs. This year, Samsung announced that Tizen is coming to even more Samsung devices including home appliances with a 7-inch screen. while also boosting experiences with on-device AI and the Home AI Edge Hub. With Home AI Edge technology, appliances with lower computing power can request AI services to the devices in the house with strong computing resource such as CPUs and NPUs.

Tizen is also powering Samsung’s immersive gaming experiences, including the Samsung Gaming Hub which now supports 3,000 games on the cloud platform — a 300% increase since it was launched last year. And, with HDR10+ GAMING and Samsung’s IRIS tool for graphics developers, there’s never been a better time to explore the virtual worlds of gaming on Tizen.

Tizen is also offering increased support for the rising open-source semiconductor architecture RISC-V and the programming language RUST, alongside new features like the Remote Test Lab to test apps and experiences on Samsung TV devices in the cloud.

One UI 6: Enabling Your Galaxy, Your Way

The new One UI 6 offers more ways to make your smartphone experience easier to navigate, simpler to manage and a little more you. It includes a revamped Quick panel with a refreshed, intuitive look and feel with settings grouped together for easier use. With One UI 6 a new exclusive typeface has also been introduced: One UI Sans, to improve readability on digital screens. For photos, One UI 6 analyzes the photo you are viewing and suggests the most relevant AI editing tools all within one easy to access tool. And with Samsung Studio, you can make multi-layered edits to your video like adding text, stickers, and music exactly where and when you want within the video.

With its ability to provide a personalized and intuitive user experience alongside streamlined capabilities, One UI 6 truly lets users get more out of their smartphones than ever before.

All products and feature updates will vary by country and region.

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[1] Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Tested with results from a pre-release version of the device using inbox CR2032 battery. Actual battery life may vary depending on different usage patterns, device model, or the battery manufacturer.

Samsung Electronics Co., Ltd. announced the launch of Samsung Food, a personalized, AI-powered food and recipe platform.

Releasing in eight languages[1] in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes, acting as a personalized assistant that helps users discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances, while giving step-by-step guided cooking and allowing users to share their favorite recipes on social media.

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food uses AI technology to go beyond existing capabilities and deliver a food platform that truly adapts to the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality.

“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalized, all-in-one food experience that users can control straight from their palms.”

Food Your Way: Recipe Exploration and Personalization, AI-enhanced Meal Planning, Kitchen Connectivity and Social Sharing

Samsung Food’s wide range of features support users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalization, tailored meal planning, connected cooking and social sharing functions.

For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime and from anywhere. The app analyzes recipes, standardizes their format and organizes them to create shopping lists based on their ingredients. In addition to mobile devices, users can also access the Samsung Food service with their Bespoke Family Hub refrigerators[2]. Opened from the Family Hub touchscreen, Samsung Food provides recipe recommendations based on a list of available food items managed by the user.[3]

Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or skill level of recipes.

To create individualized daily meal plans for users, the app makes AI-created recommendations based on user data[4], dietary preferences and favorite cuisine types and lets users add them to their meal planner. Nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung Food shopping list then send it straight to a retailer’s e-commerce checkout[5].

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens[6] and send recipes’ cook settings straight to appliances[7] through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to expand convenience for users in the kitchen.

It’s easy for users to get social with Samsung Food by sharing their favorite dishes with the community, creating and publishing their own recipes and following their favorite food content creators.

From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management. The seamless syncing of information such as BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and maintain a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items and meals photographed through the camera and provide details about them, including nutrition information. By analyzing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances, and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

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[1]The app supports English (US), English (UK), German, Spanish (Spain), Spanish (Mexico), French, Italian, and Korean. Supporting languages can be added in few years.

[2] All models of Bespoke Family Hub refrigerators support Samsung Food service with Wi-fi connection and Samsung account connection.

[3] A Personalized recipe feature for Family Hub will arrive later this year via updates.

[4] Your personal details, including your age, height, weight, gender and activity level, can be entered into Samsung Food.

[5] As of now, the service is available in some countries/regions. The available retailers will vary depending on your country/region, which is automatically detected based on your IP address.

[6] This function is only available for the Bespoke Oven connected to SmartThings. The function may not work in some ovens.

[7] Connected cooking feature on Samsung Food is only available with Samsung kitchen appliances connected to SmartThings.