The 2024 Neo QLED 8K QN900D TV is fitted with the NQ8 AI Gen3 Processor. With its 512 neural networks the chip helps upscale low-resolution content to 8K-like quality in real-time.¹ Users can experience new channels through a Samsung TV Plus² update and experience strengthened SmartThings connectivity.³ Since security is at the core of the smart home ecosystem, the new AI TV is equipped with Samsung Knox⁴ to strengthen protection measures.

Take a look at how the Samsung AI TV is ushering in a new era of viewing through the infographic⁵⁶ below:

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¹ 8K AI upscaling may not be available when connected to a PC or in AI Auto Game Mode.
² Samsung account required for Samsung TV Plus. Supported Samsung devices and channels may vary by region and are subject to change without prior notice. Additional settings may be required to use these functions.
³ Samsung account and additional settings required for SmartThings functions such as AI Energy Mode.
⁴ Samsung Knox is applied to Samsung TVs through Tizen OS for models after 2015. To maintain security, the TV requires the latest security software updates. Protection is guaranteed for three years after the product’s release date.
⁵ Image is designed for reference only. Results may vary with real use.
⁶ Relumino Mode may not be available for sources not input by DTV or HDMI.

Samsung Electronics recently launched its new television lineup for 2024, powered by cutting-edge AI technology that delivers stunning visuals and redefines home entertainment. Reviewers worldwide were given early access to Samsung’s newest products and it is apparent that the 2024 lineup is generating excitement among industry professionals.

▲Samsung’s 2024 Neo QLED 8K, Neo QLED 4K and OLED TVs received high marks from various professional reviewers

Samsung’s 2024 TV and audio lineup is pushing boundaries, offering state-of-the-art features and innovations that promise an unmatched viewing experience. Below are some key highlights of the early reviews.

List of Featured Articles

[Neo QLED 8K] Expert Reviews, Newsweek, Trusted Reviews, What Hi-Fi?

[Neo QLED 4K] Expert Reviews

[OLED] Newsweek, Sound & Vision, Techaeris, Trusted Reviews

[Music Frame] Techlicious

[HW-Q900D] Techaeris, Newsweek

[HW-S800D] Techlicious

Elevate Your Viewing Experience With NQ8 AI Gen3 Processor

Samsung’s 2024 Neo QLED 8K is the full package, including improved 8K upscaling powered by AI for lifelike picture quality. This year, Samsung introduced its latest and most innovative processor yet, the NQ8 AI Gen3 Processor. Housed within the 2024 Neo QLED 8K QN900D, it optimizes both picture and sound to deliver the ultimate 8K experience with a neural processing unit twice as fast as that of its predecessor. The number of neural networks has also increased eightfold, so that no matter what consumers watch they can experience levels of detail and clarity near native 8K content.

▲Key review quotes regarding Samsung Neo QLED 8K from Newsweek, Trusted Reviews, Expert Reviews and What Hi-Fi? in 2024

Outlets such as Expert Reviews praised the QN900D’s processing power, saying, “The new NQ8 AI Gen 3 processor brings its 512 neural networks into play, adding a previously unseen level of imaging potential.” The outlet also highlighted its 8K AI Upscaling capabilities, saying, “This AI-enhanced powerhouse draws out an incredible level of detail regardless of the native resolution and flawlessly upscales anything below 8K to deliver finely rendered images free of any banding or compression artefacts.”

Trusted Reviews also commended the upscaling capabilities of the Neo QLED 8K QN900D, saying, “The amount of detail the upscaler is able to add to already detailed parts of 4K pictures is astonishing; 4K really becomes 8K before your very eyes.” The review also stated, “Its dazzling brightness, remarkable LCD contrast, voluminous colour and ground-breaking upscaling processing prove that you don’t need 8K content to benefit from an 8K TV.”

Newsweek marked Neo QLED 8K QN800D an “Editor’s Choice” for the outlet, highlighting the benefits this processor lends to gamers and stating, “The gaming performance is great with the benefit of upscaling, high refresh rates and an AI-powered game mode.”

What Hi-Fi? also chimed in on the quality of Neo QLED 8K QN900D, saying, “Its picture quality improves considerably in just about every way on its predecessor, crucially leaving clear blue brightness water between it and 2024’s top OLED TVs and rewriting the upscaling rule book to remind us in no uncertain terms that 8K TVs don’t have to be fed 8K content to make a difference.” (75-inch QN900D, What Hi-Fi?, 03/2024)

Neo QLED 4K With Vivid Realism and Dynamic Contrast

Joining the 2024 Neo QLED 8K is a refreshed lineup of Neo QLED 4K TVs that is catching reviewers’ attention for its elevated features and viewing experience, powered by the NQ4 AI Gen2 Processor.

Expert Reviews commended the AI-powered TV Neo QLED 4K QN95D, saying, “The new processor helps deliver exceptional AI picture, sound and optimization features, the upscaling and image processing are excellent and add value, as does the equally impressive AI-enhanced motion handling.”

This year’s Neo QLED 4K continues to deliver the ultimate 4K experience, enhanced by features such as Real Depth Enhancer Pro as well as Quantum Matrix Technology, with Expert Reviews noting, “The Samsung QN95D is a fantastic 4K TV that retains the Mini LED backlighting and class-leading local dimming of last year but adds cutting-edge image processing to produce some of the best SDR and HDR pictures you’ll see on a high-end television.”

Stunning Brightness on AI-Powered OLED

Samsung’s 2024 OLED TV portfolio, such as the S95D, offers high levels of detail, high-frame rates and intensely vibrant video display in sizes up to an ultra-large 77-inches, building on the legacy of its predecessor.

This year’s OLED received recognition from several reviewers including Newsweek, which awarded Samsung OLED S95D an “Editor’s Choice” distinction. Techaeris also praised the S95D, noting, “Overall, the Samsung S95D is the best performing OLED TV that I’ve used this year,” while Trusted Reviews commented that “The QE65S95D is for me Samsung’s best looking OLED TV yet, building a gorgeously futuristic feel around its remarkable slimness.”

▲Key review quotes regarding Samsung OLED from Techaeris and Sound & Vision in 2024

Samsung OLED leverages the NQ4 AI Gen2 Processor, the same formidable powerhouse behind the Neo QLED 4K lineup. Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Techaeris rated the S95D with an “Editor’s Choice” distinction and commended Samsung’s upscaling technology by saying, “Powered by Samsung’s NQ4 AI Gen2 processor, Samsung’s AI upscaling has always been one of the best.”

Samsung OLED S95D is 20% brighter than previous models, with deep and rich blacks and AI-enhanced colour accuracy applauded by outlets such as Trusted Reviews which said, “Where the 65S95D’s extra brightness really counts is with its contrast performance, as bright highlights of both dark and light images radiate with an intensity I’ve never seen before.” Sound & Vision additionally noted, “This year, Samsung has improved colour mapping. It uses AI technology to analyze and present more natural-appearing colours, particularly in skin tone subtleties.”

Samsung’s new OLED Glare Free technology preserves brightness and colour accuracy while reducing reflections and maintaining image sharpness to ensure an immersive viewing experience, even in daylight. In its review, Sound & Vision noted, “With the enhanced brightness levels and the stunning matte screen design, the Samsung QN77S95D is among the best-looking and highest-performing OLED televisions tested.” The outlet also awarded the TV with a “Top Pick” distinction.

▲Samsung’s 2024 Music Frame and Soundbar impressed reviewers at Techlicious and Newsweek

With features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is a gamer’s delight. Sports fans and gamers can enjoy seamless motion and crystal-clear action on their screens. Sound & Vision praised the OLED for this by saying in its review that “When not in use for movies or TV, the Samsung S95D is an exceptional 4K OLED gaming display.” Newsweek also commended the device for its gaming features and noted that “This OLED is perfect for movies and part of an epic gaming setup.”

Create an Immersive Audio Sanctuary in Your Home

Samsung’s 2024 audio lineup offers newly updated models that are fortified with advanced AI algorithms and have garnered significant acclaim for their captivating sound quality and intentionally sleek designs.

New this year is Samsung’s Music Frame, a customizable speaker that provides rich sound and seamless connectivity. Operating as a standalone wireless speaker or paired with a Samsung TV and soundbar, it augments bass and offers high-quality surround sound. Techlicious noted in its review that “The Samsung Music Frame is an innovative and stylish addition to the smart speaker market, successfully combining the functionality of a wireless speaker with the aesthetic appeal of a customizable photo frame,” and gave the device an “Editor’s Choice” distinction.

At the top of the soundbar lineup is the HW-Q990D, which analyzes audio and uses AI to optimize sound offering the perfect experience across a wide range of content at the comfort at your own home, as Techaeris noted, “Once everything is in place, you don’t need to worry about anything else but finding the right movie to experience the fullness of this soundbar.” Similarly, Newsweek noted, “With 22 speakers and a delightful combination of up-firing and side-firing, the HW-Q990D is a wonderful way to immerse yourself in Dolby Atmos while watching movies or gaming and great surround sound for sports.” Newsweek also gave the device an “Editor’s Choice” distinction and rounded out the review by stating, “The Samsung Q990D is the best Dolby Atmos soundbar you can buy in 2024.”

The ultra-thin HW-S800D brings consumers an enhanced listening experience that is designed to fit seamlessly into any space at just 1.6-inches deep. Techlicious awarded the device with an “Editor’s Choice” distinction, adding that it’s the “Perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space,” and “The incredibly thin S800D makes movie-watching immersive and listening to music a joy.”

Samsung continues to redefine the world of home entertainment, reinforcing its legacy as the global leader in the TV market for 18 years and the global leader in soundbars for a decade.

To learn more about Samsung’s 2024 TV lineup, visit https://www.samsung.com.

As a champion of an open ecosystem, Samsung has long been innovating across its mobile, home entertainment, home office and digital appliance products, helping Canadians to Do The SmartThings! with connected device experiences that enrich their daily lives. Samsung products are designed to work seamlessly together which, together with customized design and features, helps Canadians curate intuitive, integrated experiences.

To help showcase the real ways that connected devices show up in Canadians’ lives, Samsung is helping five Canadians create meaningful connections with others through its innovative technology. The new campaign includes famous athlete Fred VanVleet as well as sports media personality Faizal Khamisa.

To kick off the series, we sat down with champion kickboxer Farinaz Lari, whose video showed an emotional reunion with a childhood best friend. Farinaz trained her best friend, Sogol, through Google Meet on her Samsung Galaxy Z Flip4, which seamlessly connected to her NEO QLED 8K TV. As a world champion kickboxer, entrepreneur, public speaker and model, connectivity is a key element of Farinaz’s day-to-day activities – especially when it comes to training her clients.

In your opinion, what was the best part about using Samsung devices in this video?

I’ve been loving the health and wellness features on the Samsung Galaxy Watch5 and have been eyeing a new NEO QLED 8K TV as well – the picture quality was superb!

How does technology help you balance your day-to-day life, i.e., personal wellness and professional responsibilities?

It’s everything – from training my clients online, to monitoring my own detailed results for years to help me improve! I encourage my clients to monitor their calorie burn and heart rate variables as well so I can compare their data.

How did it feel being reunited with your best friend Sogol after three years?

It was the most magical experience! I had never been that surprised in my entire life. I cried, I laughed – it was truly a dream.

In your vignette, you had the opportunity to train with Sogol. Can you tell us about that experience?

The amazing quality of the top-speed Samsung products made me feel connected to her like she was there! Plus, they were so easy to use. I’m still talking about this experience to all my friends.

Provide an example of a meaningful connection that technology has made possible for you.

To me, it means seeing my friends and family and being able to talk and connect with them. My immediate family live in Iran, so seeing them on such a large screen, with such clear quality and sound, is the most meaningful connection to me.

Why did you decide to get involved with this campaign?

I train the majority of my clients online; I’ve been doing it for the past three years now! I’m really passionate about having premium equipment to ensure my clients have the best experience, especially when it comes to having access to and measuring data. Being able to bring this to life for Canadians as well was a dream come true.

Why did you choose to partner with Samsung?

It’s such a well-known, prestigious brand in Canada. I was excited to get involved!

Over the coming weeks, we’ll be checking in with the other stars on how they’ve created meaningful connections in their lives. To learn more about Samsung’s new campaign, click here.

Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years^[1], today announced a collaboration with Prime Video that offers fans the opportunity to experience exclusive 8K content from the much anticipated The Lord of the Rings: The Rings of Power series only on Samsung’s cutting-edge screens.

Samsung will be the first to offer series content in 8K resolution through a custom sneak peek with exclusive scenes. Viewers will have the opportunity to experience the epic journey in superb depth and detail on Samsung Neo QLED 8K TVs and “The Wall” 8K Micro LED displays. Opportunities for fans to access the exclusive 8K trailer will be announced soon.

“Collaborations such as this mark a major milestone in bringing 8K – the most premium display technology – to the forefront for viewers,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “For the first time, fans can experience the stunning imagery of The Lord of the Rings: The Rings of Power on Samsung Neo QLED 8K TVs.”

“When considering how to immerse our global fans in the world of The Lord of the Rings: The Rings of Power, Samsung’s exceptional technology and screens felt like a natural fit,” said Andrew Bennett, Vice President of Global Device Partnerships at Prime Video. “Samsung’s depth, detail, and incredible passion for the series has started us on an amazing journey together – one we can’t wait for audiences to experience.”

As one of the leaders in the development of 8K display technology, Samsung’s Neo QLED 8K series TVs deliver an optimal home entertainment experience. Whether it’s the stunning vistas of Khazad-Dûm, the majestic forests of the elf-capital Lindon, or the breathtaking island kingdom of Númenor, fans can experience the Second Age of Middle-earth in pristine 8K resolution thanks to Samsung’s Neural Quantum Processor 8K. Additionally, viewers will be enveloped in the action thanks to Dolby Atmos and Object Tracking Sound – a Samsung technology that follows the action on the screen.

For more details, please visit Samsung.com/ca.

About The Lord of the Rings: The Rings of Power

Prime Video’s The Lord of the Rings: The Rings of Power brings to screens for the very first time the heroic legends of the fabled Second Age of Middle-earth’s history. This epic drama is set thousands of years before the events of J.R.R. Tolkien’s The Hobbit and The Lord of the Rings, and will take viewers back to an era in which great powers were forged, kingdoms rose to glory and fell to ruin, unlikely heroes were tested, hope hung by the finest of threads, and the greatest villain that ever flowed from Tolkien’s pen threatened to cover all the world in darkness. Beginning in a time of relative peace, the series follows an ensemble cast of characters, both familiar and new, as they confront the long-feared re-emergence of evil to Middle-earth. From the darkest depths of the Misty Mountains, to the majestic forests of the elf-capital of Lindon, to the breathtaking island kingdom of Númenor, to the furthest reaches of the map, these kingdoms and characters will carve out legacies that live on long after they are gone.

More info on The Rings of Power can be found here: www.amazon.com/lotr.

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^[1] Source – Omdia, TV Sets Intelligence Service, Jan-2022. Ranking in terms of unit shipments for 16 consecutive years ending 2021. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

As Canadian race car fans gear up for exciting motorsport events this summer, Samsung Electronics Canada recently unveiled a one-of-a-kind racing simulator built with Samsung Neo QLED 8K TVs. Developed in partnership with digital motorsport retailer Advanced SimRacing, the Samsung Neo QLED 8K Racing Simulator takes sim racing to the next level with three 65” screens boasting 8K resolution, about four times that of a standard simulator.

“As a motorsports fan, it’s been a huge thrill to develop this simulator, which has raised the game for racing simulation technology,” said Pat Bugos, Senior Vice President of Consumer Electronics at Samsung Canada. “Sim racing is only as effective as the technology used to simulate reality, and our new Samsung Neo QLED 8K screens deliver the incredible lifelike picture quality required for a truly immersive gaming experience.”

To ensure the simulator meets the needs of motorsports industry professionals, Samsung partnered with Advanced SimRacing and Canadian professional race car driver, Daniel Morad. A tech enthusiast and top-rated sim racing streamer, Morad’s range of expertise was an ideal match to help showcase the ultimate racing simulator.

“Simulators have been an essential tool for my race training regimen over the years, and it’s exciting to see Samsung technology elevate the experience even more,” said Daniel Morad. “Beyond training for my next race, the Samsung Neo QLED 8K Racing Simulator is also an awesome gaming experience that feels remarkably close to the real thing.”

The Samsung Neo QLED 8K Racing Simulator was developed in response to the growing popularity of gaming, and of racing video games in particular. In 2020, video game sales surpassed global movie and North American sports industries combined, with one quarter of gamers calling race car driving their game genre of choice.

Built with premium-grade materials, the simulator features professional-level pedals and a steering wheel that vibrates with simulated feedback. Plus, with the addition of a Samsung Q990B Soundbar, the simulator delivers multi-dimensional sound as part of an amazing audio experience.

Visually, with the Quantum Matrix Technology Pro, Samsung Neo QLED 8K renders gaming details in both dark and bright areas in even sharper quality than 4K monitor screens, which are typically used in professional simulators. Plus, the Neo Quantum Processor 8K features brilliant 8K artificial intelligence (AI) upscaling^[1], completed by 20 multi-model neural networks.

Beginning June 17th, consumers, gamers and race car aficionados have an opportunity to experience the Samsung Neo QLED 8K Racing Simulator located at the Samsung Experience Store in Toronto, ON.

Visit Samsung.com/ca to learn more about Samsung Neo QLED 8K.

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^[1] 8K AI Upscaling enhances content to near-8K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format. 8K AI Upscaling may not apply to PC connection, and certain conditions of Game Mode.

The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a positive impact on your viewing experience. Samsung Newsroom has compiled a list of the simple yet practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand^[1], you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the ideal viewing experience. Not only can you enjoy various content in comfort, you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favourite content from any posture or angle that you desire^[2].

What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables With the One Connect Box

If you manage to organize all your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organize and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV Into a Work of Art With Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customizable bezel. You can swap between different colour options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak, Beige and Brown for a clean and contemporary look, or you can go with one of the Beveled Bezels that come in White and Brick Red for a more traditional design^[3]. In addition, the Slim Fit Wall Mount minimizes the space between your TV and your wall to seamlessly blend into any room.

If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the ideal accessory to bring artistic flair into any home.

Entertainment On-the-Go With The Sero Wheels

The one-of-a-kind, rotating The Sero has now become even more flexible with The Sero Wheels. For TV lovers who want to change both the orientation of their content and the location of their TV, The Sero Wheels is just the right choice. By allowing you to move your TV freely from one room to the next, this accessory helps The Sero adapt to any space or interior at your convenience.

Express Your Personal Style With The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of colour to The Freestyle’s neat, white design with a colourful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space With The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centrepiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited-edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

* The product images shown are for illustration purposes only and may differ from the actual product. All accessories are sold separately.

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^[1] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

^[2] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000.

^[3] Available colours and style may vary by region or TV size. Beveled Bezels are only available for 55” and 65”

Samsung Electronics Canada is proud to announce that its new Neo QLED 8K smart TV is now available in Canada. The pinnacle of Samsung’s premium portfolio and the next frontier in colour and contrast, the Neo QLED 8K series delivers a dynamic viewing experience with advanced screen technology and features for Samsung’s most lifelike picture yet.

“We are redefining the role of the TV so Canadians can enjoy the personalized and premium experiences they desire,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “The Samsung Neo QLED 8K is more than a TV – it’s a beautifully designed, cutting-edge screen that offers customers with a complete entertainment system. As part of Samsung’s ‘Screens Everywhere, Screens For All’ philosophy, we are elevating the home entertainment experience with premium features and stunning 8K quality.”

The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. Its Quantum Matrix Technology Pro allows for ultra-fine contrast in 8K that reveals every hidden detail in both dark and bright areas, and its Neo Quantum Processor 8K features brilliant 8K artificial intelligence (AI) upscaling, completed by 20 multi-model neural networks^[1]. Plus, its gorgeous Infinity One Design will take you to the next level with an impossibly slim profile. The advances also go beyond the screen with Samsung’s new top channel speakers that deliver an immersive Dolby Atmos experience, bringing viewers into the action with multi-dimensional sound.

The Samsung Neo QLED 8K TV is now available in Canada in two 2022 models, the QN900B and QN800B, which are both offered in 65”, 75” and 85” sizes. For more information, please visit Samsung.com.

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^[1] 8K AI Upscaling enhances content to near-8K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format. 8K AI Upscaling may not apply to PC connection, and certain conditions of Game Mode.

Samsung Electronics Canada recently showcased its 2022 lineup of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox & Discover event. With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.

“At Samsung, we are focused on developing products that not only offer the highest quality and performance, but also make users’ lives better. The 2022 Neo QLED 8K further cements our position at the forefront of the premium TV market, designed to meet the needs of consumers with convenience and seamless connectivity,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “With an ultra-large screen, stunning 8K resolution and next-level image and sound quality, Neo QLED 8K delivers cutting-edge technology for the ultimate TV viewing experience.”

Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the centre of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide customized personalization and connectivity, ensuring there is a screen fit for every occasion and lifestyle. Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.

Neo QLED 8K: The Best Gets Better

The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.

The Neural Quantum Processor 8K also powers a new technological innovation – Real Depth Enhancer. This scans the screen and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similar to the way human eyes perceive images in real life so the object on screen stands out against the background.

In fact, Samsung’s all new 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on colour and creator of the Pantone Matching System (PMS) – meaning the models authentically reproduce more than 2,000 colours as well as the newly added 110 skin tone shades found in Pantone’s guidelines^[1]. In addition, these brilliant colours are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and colour temperature of the screen based on how light or dark the room is and the sunset/sunrise information to achieve the most comfortable viewing experience.

Immersive Dolby Atmos Sound with Smart Features

For true immersion, TVs and screens need powerful and nuanced sound to match the rich colours and sharp details. The Neural Quantum Processor 8K’s AI analyzes what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.

In QN900B, a flagship Neo QLED 8K model, all the sounds come from a 90W 6.2.4 channel audio system, featuring new top channel speakers and Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to voice recognition with Voice Tracking Sound so that sound effects and voices truly follow the movement across the screen.

Samsung is also introducing Wireless Dolby Atmos to its Neo QLED 4K and 8K TVs– this means pristine audio quality without the clutter of HDMI cables. Wireless Dolby Atmos will also be applied to Samsung’s new 2022 Ultra Slim Soundbar that is designed for an immersive audio experience that is both aesthetically pleasing and has minimal setup.

Experiencing Your Screen

To ensure the experience is as seamless as possible, the 2022 lineup is outfitted with new and smarter features and user interface, allowing Samsung TVs and screens to become the central hub to watch content, control compatible devices, play games, work out and more.

• New Smart Hub: This year, Samsung unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one, easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub, and Ambient.
   
  • Media: The Media screen organizes users’ entertainment options – including video on demand, streaming, and Samsung TV Plus^[2] with 190+ free channels – and learns users’ preferences with machine learning to make smart recommendations across all platforms and services.
  • Gaming Hub: Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a seamless player experience. No downloads required, no storage needed. Samsung also announced partnerships with leading game streaming services – NVIDIA GeForce NOW, Stadia and Utomik, with more to come – to bring their libraries of games to the Gaming Hub. The new platform will be available later this year on select 2022 Samsung Smart TV models.^[3]
  • Ambient: The Ambient screen enhances the home’s aesthetic, whether that means synchronizing the screen’s display with its surrounding décor or making a bold statement with eye-catching art.

• Gaming Experience: In addition to the all-new Gaming Hub, the 2022 lineup comes with specifications and features that are made for the ultimate gaming experience. They include four HDMI 2.1 supporting ports^[4], Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar, making gaming more efficient and accessible for a fast-paced and streamlined experience. With these incredible picture quality and settings improvements, games will now be more realistic and thrilling.
• Samsung Health: Samsung Health offers not only a wide variety of workout and wellness classes, but also ways to track your progress and routines. Users can easily track their fitness journey and activities on their TV and seamlessly sync with other devices such as Galaxy Watch4 Series to track progress in real-time on the screen.

• SmartThings: A critical component of the connected experience is Samsung’s SmartThings ^[5]. With SmartThings, the screen becomes the central hub to conveniently control other compatible home devices from a single point. This feature, included in Samsung TVs, takes advantage of the large screen to help users discover, view and control devices at-a-glance.
• NFT Platform: Finally, new in 2022 is Samsung’s NFT Platform, in partnership with the industry leader, Nifty Gateway. Ambient mode will offer consumers a one-stop NFT platform to explore and display NFT digital arts on 2022 Neo QLED and QLEDs, a new way to collect and present art works.^[6]

Sustainability at the Core with ‘Going Green’

Samsung is always thinking about how the manufacturing process and the use of products impact the Earth’s environment, looking for ways to reduce its footprint and build a better future for the planet.
 

• Eco-Packaging: Samsung is improving its eco-conscious packaging with 90% less ink while also removing the staples during production. Both improvements reduce waste and make it easier for recycling centres to process.
• SolarCell Remote: The SolarCell remote also received an upgrade for 2022. It is 88% more efficient than the previous 2020 model^[7]. They are now completely battery-free and can now be charged through 2.4GHz Radio Frequency Harvesting – drawing power from spare energy emitted by Wi-Fi routers.

• Recycled Materials: Samsung’s 2022 TVs, monitors, digital signage, and remote controls use recycled resin. Notably, high-resolution monitors use recycled resin from ocean-bound plastic recovered in coastal areas that would otherwise have become marine hazardous waste.
• The Carbon Trust certification: Samsung’s Neo QLED 8K/4K has achieved the ‘Reducing CO₂’ label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.

Making it Personal with Accessories

Each consumer has their unique taste and needs when it comes to TVs, which is why Samsung created new accessories for its 2022 TVs that facilitate an entirely new TV experience.
 

• Slim Fit Wall Mount: For those who want to wall mount their screen, the Slim Fit Wall Mount allows the TV to lie flush against the wall while offering swivel up, down, and sideways motions for an ideal angle, regardless of where the viewer is seated.
• Studio Stand: In case the TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED 8K in an artistic fashion.
• Auto Rotation: The new accessory extends the rotating capabilities of The Sero to the Neo QLED 8K. Auto Rotation brings mobile experiences to the big screen, portrait art to the full screen, and MultiView experiences to new layouts. It can be used as a stand or wall mount so that whatever content is on, the whole screen is filled to optimize the viewing experience.

To pre-order or for more information on Samsung’s TV products, please visit www.samsung.com.

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^[1] Pantone Validated Approval Certificate for the product meeting the requirements of PANTONE® Validated as tested issued to Samsung Electronics Co., Ltd. by Pantone on December 29, 2021.

^[2] Service availability may vary by region.

^[3] Availability of Gaming Hub may vary by region.

^[4] Specification of ports may vary by product and model.

^[5] * Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. ** Requires a Wi-Fi, Bluetooth or other wireless network connection and devices registered to SmartThings app. *** Connected devices are sold separately.

^[6] Detailed features or user interface may vary by model and region.

^[7] Based on laboratory testing.

Be sure to tune in to Samsung’s Unbox & Discover 2022 event on either Samsung Newsroom or Samsung.com on March 30 at 10 a.m. EDT to learn more about the future of the screen experience.

By applying minimalistic design thinking and principles to focus on just the core elements of the user experience, Samsung has been showcasing TV designs that seamlessly blend and connect with the screen’s surroundings while taking ever-changing lifestyles, viewing habits and environments into consideration since 2006.

As Samsung commemorates its 15th consecutive year of global market leadership across the TV industry[1], check out the infographic below to see how the company has been leading industry innovation and design and providing the most optimized viewing experience to users for the past 15 years.

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[1]Source – Omdia, TV Sets Intelligence Service, Jan-2021. Ranking in terms of unit shipments for 15 years consecutive years ending 2020. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.