Samsung Electronics Co., Ltd. today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025.

The Samsung Colour E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500.

“For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Colour E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”

Samsung Colour E-Paper Brings Greater Energy Efficiency and Flexibility

Samsung Colour E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-colour e-paper technology. This ultra-low power, lightweight and slim display serves as an alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand.

Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage¹. The ultra-slim and lightweight design allows for effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Colour E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.

For seamless device management, a dedicated mobile app² allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Colour E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and colour are accurate before deployment.

Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems.

Moreover, as part of Samsung’s commitment to working toward a sustainable future, the cover of the Colour E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper.

AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display

In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.³

The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease.

SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.⁴

At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.

² Samsung Colour E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

³ For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above.

⁴ A phased update is scheduled to begin in November 2025.

Samsung Electronics Co., Ltd. today at Integrated Systems Europe (ISE) 2024 in Barcelona is showcasing how SmartThings will bolster its B2B displays to shape the future of business connectivity. Samsung’s “SmartThings for Business” exhibition emphasizes the new advancements that the innovative internet-of-things (IoT) platform will offer, as well as Samsung’s commitment to providing more connected, easy-to-control digital signage across industries.

“In a commercial display sector where operational efficiency is key, Samsung digital signage is leveraging SmartThings to deliver next-gen connectivity and features to organizations of all sizes,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “This further expansion of the SmartThings ecosystem will serve to elevate experiences for customers and partners from a wide variety of industries.”

How Businesses Can Leverage Connected Tech Through SmartThings – From the Smart Store to Smart Office

At the event, Samsung is showcasing how SmartThings enables business owners to leverage their digital signage to connect and gain more control of their smart devices across various landscapes. By offering the SmartThings connectivity feature to commercial display products such as Smart Signage and Hotel TVs, users can experience the convenience of hyper-connectivity in their business environments. These changes will include Samsung smart devices, as well as other devices that support the industry’s latest IoT specifications, Matter and the Home Connectivity Alliance (HCA).

Through the application of SmartThings to various business environments, Samsung contributes to the more efficient management of space and energy by transforming places of business into interconnected smart spaces. These connectivity improvements have been designed to benefit all types of business customers, from small and mid-sized business owners to enterprises. Examples of the smart spaces — including a smart store, smart office and smart hotel — are on display at Samsung’s booth at ISE 2024.

With the Routines feature, users can set the optimal lighting, temperature, humidity, and air quality in advance, and easily maintain them over time with automated space management. For instance, a smart store can automatically turn the power supply on and off to align menu boards and lighting with operating hours.

Plus, SmartThings AI Energy Mode helps business owners monitor energy usage through efficient asset management and advanced monitoring, such as turning off connected devices or dimming the lights during the day depending on power usage, occupancy and time.

To cater to diverse B2B customer needs, Samsung has expanded the SmartThings Enterprise API[1] for business owners. By leveraging this API, customers can easily connect SmartThings to their own management system and create a customized solution optimized for different scenarios or dashboards with the information they want. The customizable device ecosystem ensures seamless connectivity across a wide range of devices and enhances system reliability. A separate application for installers also makes the installation process easy, paying attention to the unique needs of B2B customers with different device owners.

In the case of a hotel or a conference room, where the device owner and the user may be different, the device owner can generate a web URL to share SmartThings features with the end users. This way, hotel guests and conference room users can easily enjoy the SmartThings experience without having to install an extra app. The device owner can also specify the use of authorization and duration of the connected device when generating a web URL.

Marking a significant step forward in connected technology for businesses, SmartThings for Business is set to be globally available during the first half of 2024. The platform will open new possibilities for efficient, smart management of various smart devices across all industries, offering tailored and intelligent device management solutions that cater to the unique needs of diverse business environments.

New Samsung Interactive Display Utilizes Access To Google Play Apps and Google Services for New Education Possibilities

During ISE, Samsung is also announcing its first Google Enterprise Devices Licensing Agreement (EDLA)-certified[2] interactive display (model name: WAD) expected to launch in the first half of 2024. Powered by Android 13, the WAD series — available in 65-, 75-, and 86-inch models — provides a seamless and intuitive learning experience for both teachers and students alike.

The WAD series offers an interactive classroom experience with a suite of educational tools. It provides access to numerous educational apps through Google Play, while also allowing access to various Google services, such as Google Classroom and Google Drive. The interactive display has the look and feel of a large tablet with a familiar and intuitive user interface (UI).

“We are thrilled to bring more Android EDLA-certified devices through our partnership with Samsung Electronics, expanding Android’s reach beyond consumers to schools and businesses,” said Scott Porter, Managing Director, Android Chrome Enterprise Partnerships at Google. “We look forward to a continued partnership with Samsung to provide innovative display solutions for classrooms and beyond.”

Additionally, Device Management Solution (DMS) offers remote monitoring and control of classroom displays, even when unforeseen circumstances arise, to enhance convenience in educational settings. With Advanced Messaging, the displays can send important messages to each other. Urgent communications can also be displayed on interactive whiteboards, so students and other personnel are alerted in real time.

The WAD series has been designed with learning optimization as a key priority. It offers a natural writing experience with infrared (IR) touch and supports up to 40 simultaneous touchpoints. The slim design lets educators move the device more conveniently, and features such as Multi Window mode allows them to manage multiple windows within the interface. There is also a 3-in-1 USB-C port that simplifies connectivity and allows connected devices to be charged at up to 65W, plus an HDMI output that enables easy content sharing. For improved convenience, the series also comes with a front stereo speaker, penholder and handle.

Partnering With Cisco, Unveiling 105” 5K Smart Signage Optimized for Hybrid Work Experience

Samsung today also announced an expanded partnership alongside Cisco to deliver enhanced collaboration experiences for hybrid workers. As part of this new partnership, Samsung unveiled its new 105-inch, 21:9 Smart Signage QPD-5K model that is compatible with Cisco Room Kit EQ, which is certified for Microsoft Teams.

Samsung’s newly released 105” QPD-5K model comes with 5K[3] resolution and a 21:9 aspect ratio. It provides an intuitive, yet natural video conferencing experience ideal for hybrid workspaces. The QPD-5K is compatible with the Cisco Room Bar and Room Kit Series, creating an efficient meeting environment by integrating camera, audio and all other capabilities required for video conferencing.

“We’ve entered a new era in which hybrid work is an integral part of the work experience. Employees simply must be able to have full functionality while working online,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our partnership with Cisco provides users with an accessible work environment, and at the center of that is our 105-inch QPD-5K display that gives users the feeling they are sitting in the same room as their colleagues.”

When connecting video conferencing devices certified for Microsoft Teams, such as Cisco’s RoomOS-powered systems[4], the QPD-5K model’s 21:9 aspect ratio optimizes Front Row experience, an inclusive meeting layout for Microsoft Teams Rooms. It ensures that all participants, whether joining remotely or in person, feel equally present and engaged in the discussion.

“In today’s era of hybrid work, it is essential that workspaces are reimagined to enable great collaboration. This means outfitting conference rooms with intelligent video systems designed to bring immersive collaboration experiences to all participants, regardless of their location,” said Jeetu Patel, EVP and General Manager, Security & Collaboration, Cisco. “Through our partnership with these industry leaders, we’re delivering something we call Distance Zero, eliminating second-class experiences no matter where you are working.”

Providing a panoramic view, the QPD-5K display offers a hyper-realistic and immersive visual experience in control rooms and classrooms, as well as in meeting rooms. It supports multiple windows to display more information and runs on Tizen OS for optimized performance of web services.

Users can also take advantage of a dual-screen video conferencing experience by connecting two Samsung 4K UHD Smart Signage series displays with Cisco’s newest solution, Cisco Room Kit EQX. This feature is available with QHC, QMC and QBC models ranging in size from 65 to 75 inches. Overall, the partnership with Cisco delivers a new standard for fully scalable, manageable and secure solutions for every meeting space in the office of the future.

Samsung Unveils ‘Transparent Micro LED’ in Europe

At the event, Samsung first presented the Transparent MICRO LED in Europe, an innovation unveiled globally at CES 2024. This new technology bring exceptional transmittance and clarity to the commercial display market, boasting an extremely small MICRO LED chip and precision manufacturing process that eliminates seams and light refraction. The transparent MICRO LED can be customized to various sizes or ratios, offering another level of customization for customers.

This technology allows a display to simultaneously show important information while providing a view of actual products or creating a unique ambiance through its transparent surface.

Since the debut of The Wall in 2018 – a modular commercial display featuring MICRO LED technology– Samsung has been a leader in LED display technology. The company’s leadership in the technology and its craftsmanship, evident in ultra-fine pixel pitch and specialized applications in virtual production, continue to explore the infinite possibilities of innovative display technology.

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[1] An application programming interface (API) is a software intermediary that allows applications to communicate with each other.

[2] The Enterprise Devices Licensing Agreement (EDLA) is a Google certification program for Android devices. It aims to assist solution manufacturers in offering devices with built-in Google Mobile Services, ensure device compatibility with Google services and applications, and enhance the security features of Android devices.

[3] 5,120 x 2,160 pixels.

[4] RoomOS is an open operating system that powers Cisco collaboration devices.

※ Google, Android, Google Play and Google Drive are trademarks of Google LLC.

Samsung Electronics Co., Ltd. today announced that Atlantis The Royal, a new resort from Kerzner International on Palm Jumeirah in Dubai, has been outfitted with its industry-leading displays, including The Wall, as well as Samsung Smart Signage displays both indoors and outdoors. Following the 2023 grand opening of what has been dubbed one of the world’s top resorts, guests can now experience a new era of luxury complemented by Samsung’s latest technology.

“At Atlantis The Royal, every detail has been considered to truly elevate the guest experience and fully equip our colleagues. Samsung has been an instrumental technology partner from construction to opening,” said Anthony Lynsdale, Vice President Information Technology, Atlantis Dubai. “We are confident in both the quality and reliability of Samsung’s technology and team of experts to help us create and maintain an unparalleled hotel experience.”

Cutting-edge Technology Lights Up Every Space for All-around Luxury

Atlantis The Royal is the first hotel in the MENA (Middle East and North Africa) region to install Samsung’s innovative modular Micro LED display, The Wall, on its property. Measuring 146 inches with 4K (3,840 x 2,160) resolution, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, with a one-of-a-kind, personal viewing experience unmatched by other displays. The slim, sleek finish of The Wall’s Infinity Design blends in naturally with the suite’s refined elegance.

Throughout the property, various types of Samsung Smart Signage have been installed to entertain guests and provide unique customer experiences in each space.

In the hotel’s awe-inspiring lobby, Samsung Smart LED Signages have been installed on three large water tanks that draw visitors’ attention at first glance with the largest screen measuring 6m x 8.5m. Samsung installed the hanging-type signage between the tanks and the walls to project incredible scenes, including fish swimming in the sea.

The hotel’s spa and gym feature impressive displays with Samsung Smart LED Signage from the company’s IER series, which leverage LED HDR technology for crystal clear picture presentation. Built to accommodate various installation space requirements, these flexible signage displays allowed the team at Atlantis The Royal to provide an immersive viewing experience in the spa and gym areas.

By the outdoor infinity pool, the ceviche bar features Samsung Outdoor LED signage that displays information clearly, even under direct sunlight, to entertain and communicate effectively with guests. The outdoor IP65 validated design protects it from dust and water and ensures continuous operation in any conditions.

Samsung Smart Signage has also been installed in restaurants and meeting rooms to enhance guests’ comfort and communication while boosting staff efficiency. Guests of Atlantis The Royal will be treated like royalty thanks to the 957 Samsung hospitality displays that have been installed in the hotel’s 795 rooms to provide the ultimate personalized viewing experience.

“We are privileged to work with Atlantis The Royal and provide guests with a new level of luxury unlike anything they’ve experienced before,” said Doohee Lee, Vice President and Head of Samsung Gulf Electronics. “The combination of Samsung’s innovative display technology and Atlantis’ creativity and luxury expertise is leading the hospitality industry in exciting new directions.”

From The Wall’s awe-inspiring picture quality in the Royal Mansion to the smart signage installed throughout the property, Samsung’s displays work within the resort’s unique environment to empower staff and transform the guest experience. Through its collaboration with Atlantis The Royal, Samsung Electronics is helping to define the future of hospitality technology.