Samsung Newsroom visited the company’s dynamic booth at IFA 2024 to see what innovative technologies captivated attendees.

▲ (Left) Samsung’s exhibit is located in CityCube Berlin in Messe Berlin. (Right) Crowds gathered at Samsung’s IFA 2024 booth.

Leading the Way to a Safer, More Sustainable Future

Upon entering the exhibit, visitors were welcomed by a range of SmartThings solutions — organized into key themes such as Security, Sustainability, Easy Connectivity and Control, Safety and Health as well as B2B Solutions. Each area highlighted SmartThings’ AI capabilities, illustrating how these innovations integrate into everyday life and reflect Samsung’s commitment to building a safer and more sustainable future.

▲ Calm Onboarding helps to manage the entire product journey, from registration to actual use and product maintenance. Meanwhile, Map View allows users to monitor devices in living spaces at a glance.

SmartThings can adjust home appliances to create optimal sleep conditions when the Galaxy Ring determines the user is sleeping.

▲ The B2B-specific SmartThings Pro streamlines operations in residential or commercial spaces by connecting and managing lighting, temperature and humidity controls, cameras, home appliances and other IoT devices.

Personalizing Daily Life Through Bespoke AI Home Appliances

In the Bespoke AI space, guests witnessed the remarkable evolution of Samsung’s home appliances — now more intuitive and customized for spaces around the home. Notably, Samsung unveiled an upgraded version of the smart AI voice assistant Bixby alongside other state-of-the-art technologies that deliver tailored services based on the user’s voice and location.

▲ The 7-inch AI Home on Anyplace induction allows users to see and control their home appliances.

▲ The Bespoke AI Family Hub refrigerator uses AI for image recognition, recipe suggestions and more.

▲ The Bespoke AI Laundry ComboTM received an A-grade energy efficiency class rating for its washing and drying capabilities.

▲ The Energy Leadership Zone explains to energy-conscious European consumers how Samsung’s AI home appliances and services reduce energy consumption.

Unlocking Next-Level Viewing Experiences

The AI TV space introduced visitors to the newest trends in AI TVs and other technologies that can be implemented around the home. The Transparent MICRO LED impressed with its crystal-clear image quality and high transparency, and the AI home companion Ballie drew attention as well.

▲ The Transparent MICRO LED stands out from other similar displays with its ultra-transparent and bezel-less design.

▲ Ballie offers personalized experiences by playing music or controlling various IoT devices.

▲ Visitors enjoy games on the 49-inch Odyssey OLED G9 (Left) and the Gaming Hub a Samsung AI TV (Right)

▲ The Music Frame (Left) and the 2024 version of The Premiere (Right) on show at IFA 2024.

Creating a Smarter Mobile Future With Galaxy AI

Finally, guests experienced the latest AI features across the Galaxy lineup in the Galaxy AI Ecosystem space. Showcasing a truly integrated experience, various devices from the Galaxy product family were on display — including the Galaxy Z series, Galaxy Watch, Galaxy Ring, Galaxy Buds and Galaxy Book.

Visitors expressed keen interest in the new levels of connectivity between devices, with some commenting that the practical features are exactly what they’ve been waiting for.

▲ Interpreter allows users to take advantage of both the main screen and cover screen when having a conversation in different languages.

▲ The Galaxy Watch and Galaxy Ring can track users’ health.

▲ The Galaxy Book5 Pro 360 was unveiled at IFA 2024.

Samsung Electronics Co., Ltd., today announced that SmartThings, its global connected living platform, has received the international standard ISO/IEC 27001:2022 certification for information security management systems (ISMSs).

ISO 27001 is the leading global standard for ISMSs and was established by the International Organization for Standardization (ISO). The standard provides companies with guidance to manage the risks to information assets systematically and achieve information protection goals.

This certification was received from the British Standards Institution (BSI), a world-renowned standardization and certification organization. To be certified, a company has to meet the standard across a total of 123 detailed items, including policies for information security, access control for information assets and incident response, among others.

With this certification, Samsung has proven that the information protection of its SmartThings Cloud operates in accordance with international standards while providing integrated connected experiences. This official recognition will further boost trust and strengthen business competitiveness — not only with SmartThings users but also partners.

“The importance of cloud technology and information protection is increasing in a rapidly changing business environment,” said Harold Pradal, President of Assurance Services at BSI. “We recognized that the operation capability and security level of Samsung SmartThings are excellent.”

“SmartThings receiving the ISO 27001 certification is the result of our sustained focus on the protection of information in a hyper-connected world with exponentially increasing intelligence.” said Seungbum Choi, Executive Vice President and Head of Device Platform Center at Samsung Electronics. “But this is just another step in our drive to fortify the platform’s security. We will continue to find new ways to ensure that SmartThings’ personalized services are provided even more safely.”

Samsung Electronics Co., Ltd. today announced that it has established a service integration with Tesla, to be showcased at CES® 2024, that will connect SmartThings Energy to Tesla products such as Powerwall home battery, Solar Inverter, Wall Connector charging solutions and electric vehicles (EVs). Made possible through Tesla’s open APIs[1], this collaboration will result in the further expansion of SmartThings Energy’s already-comprehensive level of connectivity and contribute to Samsung’s ultimate goal of enabling more convenient, seamless home experiences for consumers.

“Tesla Energy’s customers can now manage and monitor the power status of their homes through SmartThings Energy and Samsung devices in addition to the Tesla app, ensuring more access and connectivity,” said Chanwoo Park, EVP and Head of IoT Development Team of Device Platform Center at Samsung Electronics. “This new collaboration is a key milestone for Samsung Electronics in making our solution more widely available beyond home appliances.”

Samsung’s collaboration with Tesla allows SmartThings Energy to connect to Tesla Powerwall, Solar Inverter, Wall Connector charging and EVs, allowing SmartThings Energy to display information relating to users’ energy production, storage and usage.

Additionally, consumers will be able to use SmartThings Energy to sync with the Tesla app’s Powerwall “Storm Watch” function. This means that in the case of extreme weather events such as typhoons or heavy snowfall, users can be alerted through SmartThings on their connected Samsung TVs and mobiles in addition to the Tesla app. What’s more, they can activate AI Energy Mode to help extend the remaining backup energy stored in Tesla Powerwall.

▲ Simulated image (for demonstration purposes only) of SmartThings app alerting Tesla Powerwall status and AI Energy Mode activation with photo of Tesla products that are available to connect to Samsung SmartThings Energy

“At Tesla we are excited to add capability to our products to interact with other intelligent devices and software in customers’ homes. We recently published FleetAPI, allowing developers to interact with Powerwall, Solar, and Wall Connector in addition to our vehicles. We are pleased that Samsung has chosen to be an early developer, given their leading position in consumer smart home technology. Customers will be able to view the status of their grid connectivity across multiple devices and intelligently control home loads to extend their Powerwall energy when off grid.” said Drew Baglino, Tesla.

SmartThings Energy connected to Tesla Powerwall will be first shown at the Samsung booth at CES® 2024. The actual service is currently in development and is targeted to launch in the second quarter of 2024.[2] Please note that the features described above are subject to change.

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[1] An application programming interface (API) is a software intermediary that enables two different applications to integrate with each other.

[2] Service limited to countries where Tesla Powerwall is sold and SmartThings Energy is available.

▲ Examples of Home-to-Car and Car-to Home services to be developed

Samsung Electronics Co., Ltd. today announced a collaboration with Hyundai Motor Group to expand its SmartThings platform to support connected cars, including electric vehicles (EVs). Through this partnership,  the companies plant to develop solutions for future lifestyles that integrate the smart home and connected cars.

The two companies will work together for the next-generation smart home to connect Samsung’s SmartThings with Hyundai and Kia’s connected cars, including EVs to develop the “Home-to-Car” and “Car-to-Home” services, as well as an integrated home energy management service.

The Home-to-Car and Car-to-Home services connect the smart home with in-vehicle infotainment systems, allowing for remote control in both directions. Through the SmartThings platform, users will be able to perform a variety of actions pertaining to their cars while at home — starting them, controlling smart air conditioning, opening and closing windows, and checking their charging status. And from cars, the control of home appliances such as TVs, air conditioners and EV chargers will also be possible.

“This collaboration will enable communication from Home-to-Car and integrated home energy management services that are optimized for future lifestyles,” said Chanwoo Park, Executive Vice President at Samsung Electronics. “By connecting the SmartThings platform with vehicles, we’ll be able to significantly enhance the customer experience in both the home and the car.”

Users will be able to adjust their environments with SmartThings by simultaneously operating multiple devices — including vehicles — through routines such as “good morning routine” and “arriving home routine.” For example, when a Galaxy smartphone’s morning alarm goes off, SmartThings can be programmed to have the curtains automatically open, and the lights and television turn on. Users can also set their SmartThings so that when they are ready to go out for work, their car will adjust itself to an ideal temperature. Also, users’ smartphone and TV screens can display information such as the EV’s remaining battery and driving range.

“This is an opportunity to make the connected car’s Car-to-Home and Home-to-Car services more convenient in various fields,” said Haeyoung Kwon, Vice President of Hyundai and Kia’s Infotainment Development Center. “We plan to accelerate our technology development to continuously make global Hyundai and Kia customers’ journeys meaningful.”

The integrated home energy management service will allow users to monitor how much energy is consumed by the connected devices in their homes. Energy information of their EVs and chargers will also be available, enabling users to adjust the optimal time for charging their vehicles. EVs connected to the integrated home energy management service offer the possibility of automatically setting the optimal time for charging by factoring in different pricing by time of day[1], the power demand response (DR) program[2], photovoltaic (PV) and energy storage system (ESS) data[3], and time-specific carbon emissions[4].

▲ Examples of Home-to-Car and Car-to Home services to be developed

To further strengthen Car-to-Home services, Samsung is working closely with HARMAN, a wholly-owned subsidiary of Samsung Electronics. HARMAN’s “Ready Upgrade” is a digital cockpit package product that allows hardware and software upgrades. With Ready Upgrade, users will be able to install SmartThings functions to utilize various Car-to-Home services.

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[1] Higher rates are applied depending on the season and time of day.

[2] Incentives are provided to participating households to reduce energy consumption in response to the DR signal during peak hours, when power usage is concentrated.

[3] Monitoring of electrical energy production/consumption/storage through PV/ESS.

[4] Carbon emissions and reductions are monitored through information regarding the amount of carbon emitted when consuming 1KWh of electricity.

Samsung’s SmartThings platform allows Canadians to enjoy a simple and reliable connected experience across all facets of their daily life. Through the SmartThings platform, Samsung devices seamlessly connect to not only each other, but with over 80,000 other connection points, helping you to experience a connected world from the palm of your hand.

From smart appliances, to smart security, to smart lighting, all which seamlessly connect to devices such as the Samsung Galaxy S23 Ultra or Samsung Galaxy Book3, SmartThings helps Canadians to maximize productivity, expand creativity, and perform daily tasks with simplicity and ease.

With SmartThings, you can easily take a phone call and adjust the temperature and lighting all from your Samsung TV; set your laundry to start and start the vacuum with SmartThings for Android Auto; and, find your devices, family, friends, or even pets with SmartThings Find and Galaxy SmartTags. With SmartThings, the possibilities feel truly endless.

With a connected world at your fingertips, it’s important that users understand how to maximize the potential of a Samsung connected experience, and feel as though you have the right support along the way. If you’re not sure where to start, Samsung Service has a dedicated series of SmartThings Support options available to help you.

Online Self-Serve Support available 24/7

Find resources, support, and more with robust SmartThings FAQs on Samsung.com, available 24/7. Did you know your SmartThings app has in-built app feedback and submits error reports? Use the in-app self-serving tool to help get diagnosis at your convenience. You can find in the main menu of the app, under “Contact Us.”

Dedicated SmartThings Chat & Email Support

Exclusive chat support for SmartThings is available online. Chat immediately with an expert who can help you make the most out of SmartThings with your Samsung devices. Alternatively, you can email support@smartthings.ca with your query and an expert will get back to you as soon as possible.

Visual and Remote Support

Samsung’s Visual Support service helps Samsung customers experience a remote, visual diagnosis of their product at their convenience. With Visual Support, if a user isn’t sure what the problem is, or is having trouble describing the issue, a Samsung expert will help guide a customer through a repair through the customer’s camera.

Learn more about the Samsung SmartThings Support options available to help you here. To learn more about SmartThings, visit Samsung.com.

At CES 2023, the Home Connectivity Alliance (HCA) announced a milestone, introducing its HCA Specification 1.0 for Cloud-to-Cloud (C2C) interoperability in the connected home. The launch of this new industry standard comes just one year after the launch of the organization at last year’s CES event.

The HCA is an organization founded by manufacturers of HVAC (heating, ventilation and air conditioning) systems, home appliances and TVs. The HCA was created with the goal of developing safe, interoperable standards for connected home ecosystems.

As a founding member of the Alliance, Samsung Electronics continues to relentlessly pursue innovation, including the leading SmartThings platform, to aid in HCA’s mission to develop standards that promote interconnectivity.

“Through combined industry efforts in HCA, we are working to make the smart home more accessible to consumers via the devices they use every day in the home,” said Chanwoo Park, Executive Vice President and Head of Service Biz Group of the Digital Appliances Business at Samsung Electronics. “We are taking a fresh look at how devices can enhance consumers’ lives and how the appliance industry can work together to create a safer connected home that our customers can trust. Through energy savings and support for legacy household products, we believe that we can contribute to a world where sustainability starts at home.”

Interoperability to Promote Compatibility

The HCA Specification 1.0 expands on existing industry standards to clearly define interoperability standards that ensure products such as appliances, HVAC systems and TVs operate seamlessly across brands, including legacy appliances already operating in consumers’ homes.

As a pioneer in the smart home industry, the SmartThings platform has paved the way for interoperability within the connected home. SmartThings supports Internet of Things (IoT)-enabled devices from a range of manufacturers, as well as first-party smart home appliances, providing consumers with more convenience and options within their connected home.

With the introduction of the HCA Specification 1.0, this enhanced interoperable experience will soon make the connected home attainable by more consumers.

Bringing Sustainability Into the Heart of the Connected Home

The release of the HCA Specification 1.0 paves the way for enhanced energy efficiency throughout a consumer’s entire connected home through holistic data insights. Customers can raise their Energy IQ by identifying the appliances and devices in their homes that consume the most energy and adjust their usage accordingly.

Furthermore, innovations like SmartThings AI Energy Mode allow consumers to automatically manage their energy usage and costs using intelligent, real-time insights via a single app on their smartphone. The HCA Specification 1.0 enables member brands to provide consumers with sustainability-focused, actionable insights for better energy efficiency and savings.

Competitors Working Together for Our Consumers’ Connected Future

The introduction of the HCA Specification 1.0 for interoperability is just the first step in the HCA’s standards journey. The HCA is already working in parallel with energy industry leaders to provide even more energy-efficient solutions across the household.

HCA currently includes 15 global brands, including Samsung, Membership provides the opportunity to collaboratively innovate and share expertise with peers to further develop the connected home ecosystem and bring more convenience and options to consumers.

With almost 250 million registered users across over 108 million connected devices, Samsung is leveraging its leadership within the smart home industry, and is working hand in hand with fellow HCA members, to develop and launch new solutions within the connected home landscape.

The HCA C2C interoperability demonstration is open to the public at CES 2023 as part of the Smart Home exhibition – Venetian Expo Centre Booth #52739 – taking place from January 5^th to 8^th in Las Vegas. This technical demonstration features HCA member company solutions that leverage C2C connectivity to enable multiple apps to control multiple brands of appliances, HVAC systems and TVs for optimized interoperability.

About Home Connectivity Alliance

The Home Connectivity Alliance is a member-driven organization comprised of 15 global brands dedicated to the development and promotion of safe and secure interoperability and energy savings across long-life appliances, HVAC systems and TVs within the connected home ecosystem. For more information, visit www.homeconnectivityalliance.org.

Samsung Electronics Co., Ltd. today shared its vision for a calmer connected world through cutting-edge technologies that enhance the lives of users by providing smarter and more intuitive experiences. Speaking at a press conference at CES® 2023, Samsung and its key partners came together to outline details about how they plan to build a better-connected world while contributing to a more sustainable future.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics Co., Ltd. opened the company’s presence at CES by highlighting Samsung’s strategy to deliver on the promise of the connected experience across the key touchpoints in our lives – in our homes, cars, and at work – while also working to build a more sustainable future. The strategy outlined during the press conference focuses on the company’s aim to bring calm to our connected world so that devices and innovation can enable better, more personal, and more intuitive experiences. To do this, Samsung is focusing on seamlessly connecting devices and designing products to make the everyday use of technology more sustainable.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics, introduces the theme of “Bringing Calm to Our Connected World,” the aim of which is to make life easier by connecting technology seamlessly.

“We recognize our vision is a big one,” said Han. “It’s about solving real challenges today and understanding consumers’ future needs and aspirations. It will take time, innovation, and cooperation with partners worldwide. But we are committed to achieving it, and already getting started.”

Samsung Incorporates Sustainability at Every Level

Inhee Chung, Vice President of Corporate Sustainability Center at Samsung Electronics, outlines the company’s new environmental strategy for everyday sustainability.

To address our planet’s ongoing challenges, Samsung highlighted how it continues to prioritize the environment through a combination of sustainability targets, innovative product design, and strategic partnerships. As a result, by 2050, all of Samsung’s businesses will match their electricity needs with renewable energy and reach net zero carbon emissions.  In the nearer term, the DX Division will transition to 100 percent renewable energy by 2027 and achieve net zero carbon emissions by 2030.

To further the company’s sustainability goals, Samsung outlined how Everyday Sustainability—building sustainability features into the company’s most popular products and services—will contribute to a better environment. This includes creating more sustainable products through innovative design in materials and energy efficiency.

“By building sustainability into the product experience, we, and the many people around the world who use our products, can contribute to a healthier planet,” said Inhee Chung, Vice President of Corporate Sustainability Center at Samsung. “As a result, some of our most popular products are now some of our most sustainable.”

Samsung announced that many of its TVs and smartphones use recycled materials, including recycled plastic from discarded finishing nets, while the company’s home appliances, memory and 5G radio network chipsets are contributing to energy savings for customers. In addition, Samsung’s connected services, such as SmartThings Energy and AI Energy Mode are also helping consumers to save energy and cut costs while lowering the overall climate impact.

Vincent Stanley, Director of Philosophy at Patagonia, highlights the company’s collaboration with Samsung to create a new wash cycle called Less Microfiber, a groundbreaking function that reduces microplastic release by 54% during a laundry cycle.

Samsung also shared the stage with Patagonia, a global leader in outdoor clothing, to discuss a partnership to combat the issue of microplastics – the tiny particles often found in clothes and released into oceans, lakes, and rivers through the laundry. Vincent Stanley, Director of Philosophy at Patagonia, spoke at the Samsung press conference about how the two companies have developed a new wash technology called the Less Microfibre Cycle, currently being incorporated into Samsung washing machines, which can reduce microplastic release by 54 percent[1] during a laundry cycle. Like the Less Microfibre Cycle, Samsung and Patagonia recently developed the new Less Microfibre which reduces microplastic discharge by preventing them from escaping into the ocean at the end of a wash cycle.

James Kwon, Product Manager, ENERGY STAR for Consumer Electronics at the U.S. Environmental Protection Agency (EPA), discusses Samsung’s efforts to increase energy savings throughout its products.

Meanwhile, James Kwon, Product Manager, ENERGY STAR for Consumer Electronics at the U.S.  Environmental Protection Agency (EPA) announced that Samsung’s connected home experience with SmartThings is the first mass-market Smart Home Energy Management System to earn the prestigious ENERGY STAR SHEMS Certification. Samsung also continues to collaborate with diverse stakeholders in its sustainability efforts. For example, Samsung joined with the Carbon Trust and other technology leaders to develop the industry’s first specification for measuring, accounting for, and decarbonizing the emissions associated with connected devices when used by customers.

A Connected Home and Connected Life Built on Convenience

Jaeyeon Jung, Executive Vice President and Head of SmartThings, introduces Samsung’s SmartThings system that provides more efficient and intuitive personalized experiences by maximizing connected devices and home appliances.

Samsung detailed plans to fulfill the connected experience today and in the future. During the company’s press conference, Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted how features like SmartThings Home Monitor and SmartThings Pet Care bring convenience to the connected experience by monitoring and sharing alerts for anything out of the ordinary – for people and pets. Prompted by Samsung Smart TV, these services are some of the many ways Samsung and the connected platform SmartThings are creating an even smarter home.

Alana Gomez-Solis, Corporate Communications Specialist at Samsung Electronics America, highlights how the many diverse features of SmartThings shape our daily lives.

A key part of this vision is increased interoperability, enabling consumers to connect more of their devices, whether they are Samsung’s or a partner’s compatible brand. As the industry looks to bring about a new level of compatibility through the Matter smart home standard, Samsung stated its commitment to this partnership philosophy. SmartThings was one of the first brands to adopt Matter, and Samsung is a founding member of the Home Connectivity Alliance (HCA).

Also, at the CES press conference, Samsung announced the latest smart home innovation, with the SmartThings Station – its first product to have Matter support built-in right from the beginning. It is a convenient, new way to kick-start SmartThings experiences at home and make it easier to interact with connected devices. SmartThings Station that can seamlessly transform the state of your home at the touch of a button[2].

Jasper Vervoort, Senior Vice President and General Manager at Philips Hue, presents the concept for a wholistic smart home experience, made possible through a growing technological ecosystem of various partnerships.

The focus on connected experiences also extended to unveiling new partnerships, including announcing an expanded collaboration with Philips Hue. Jasper Vervoort, Senior Vice President and General Manager at Philips Hue discussed a new way to sync the content from Samsung TVs with Philips Hue lighting through the Philips Hue Sync TV app, which can be downloaded from the app store on Samsung TVs. This is the first solution to sync lighting and content from Samsung TVs without additional hardware.

Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, shares the latest advancements in security and privacy with Knox Matrix, built on Samsung’s defense-grade security platform, to underscore the company’s commitment to keeping users’ data safe and secure.

With more devices connected now, Samsung also detailed how security and privacy innovations will be keys to building connected device ecosystems. The company is taking its device security experiences to the next level with its upcoming solution, Samsung Knox Matrix, which will conveniently and safely sync credentials across devices while at the same time continuing to protect sensitive information via multi-layered mutual monitoring enabled by private blockchain technology.

Marcus Futterlieb of HARMAN presents revamped in-vehicle experiences, including Ready Care that make driving safer and more comfortable using the latest technologies.

The connected experience is also extending to your commute. Marcus Futterlieb from Harman unveiled Samsung and Harman’s plans to inject a new level of intelligence, personalization, and convenience into the in-cabin experience (ICX). Central to this effort is Harman Ready Care which uses a machine learning algorithm to gather and process data from the car’s sensors to measure driver drowsiness and distraction, providing tailored interventions to mitigate risks and help improve the well-being of the driver.

A Vision for the Future

Sebastian Seung, President of Samsung Research, explains the future of SmartThings related to Spatial AI and how it will continue to enrich our interactions with technology in the future.

The company also showcased next-generation innovations and technologies using the latest artificial intelligence (AI). Experiences enabled by Spatial AI – like in the JetBot AI+ – are laying the groundwork for better in-home experiences specific to the dimensions and environment of your space.

Samsung also gave a preview of Relumino Mode, which will come to select 2023 Samsung Neo QLED 8K and 4K TVs this year to make content viewing possible for people with vision impairment. Relumino Mode highlights outlines and improves contrast and color so that content is clearer and easier to enjoy[3]. In addition, Samsung also displayed a new pair of Relumino glasses, which first debuted at CES 2018 as part of its startup acceleration program C-Lab project, as well as its mobile app to make the visual experience more enjoyable and personalized on every screen.

For more information, please visit samsung.com

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[1] Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model of European washer WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab. [Can we add the date and name of the report and proper citation?]

[2] Available with SmartThings App on Android or iOS devices. A Wi-Fi connection is required.

[3] Relumino Mode targets those who suffer from severe visual acuity loss (Source: WHO, World report on vision, 2019) and symptoms of blurry vision. Some features may be supported at a different time, and service availability may not be available at the time of purchase of this product. Relumino Mode is applied for TV models QN80C, QN90C, QN800C, QN900C and works on sources provided through DTV and HDMI only. The Mode does not work on other sources, OTTs, etc.

The newest brand campaign from Samsung continues with three new video spots showcasing the real, meaningful connections Canadians can make using Samsung technology. In the latest campaign spots, basketball star athlete Fred VanVleet, creative producer Mr. KOA, and content creator Isabelle Cheng, are leaning into their personal passions and crafts to illustrate how Canadians can “Do The SmartThings!” with connected devices that seamlessly work together.

Whether interacting with a fan, tackling a photo shoot, or creating delicious-looking food content, Fred, Isabelle, and Mr. KOA are all utilizing the power of Samsung products and SmartThings to make these experiences more efficient and enriching. We recently caught up with the stars of the videos to learn more about the meaningful connections they experienced with others through Samsung technology.

In the latest spot, up and coming basketball star and Team Canada athlete, Deniya Prawl, plays video games on her Neo QLED TV online with another gamer – not knowing that on the other end of the line is the star athlete Fred VanVleet, who surprises her with a call on her Samsung Galaxy Z Flip4. You can watch the latest video here.

We sat down with Deniya, Isabelle and Mr. KOA to learn more about their experiences with Samsung’s meaningful connections campaign, and how they themselves continue to leverage connectivity in their everyday lives.

What role does Samsung technology play in helping you perfect your craft?

Mr. KOA: The Samsung Galaxy lineup’s ease of use and customization features not only help me get all my work done efficiently, they make things look the way I want to, and make my experiences enjoyable.

Isabelle Cheng: My phone is central to my job as a food-focused content creator! I love my Samsung Galaxy S22 Ultra.

Deniya Prawl: My Samsung TV helps me watch all of my favourite basketball games, learning from other amazing players.

How does technology help you balance your day-to-day life?

Mr. KOA: I live a very fast-paced and extremely unpredictable lifestyle. I absolutely rely on technology to keep me organized, to help edit and design work, as well as visual capabilities to present to clients.

Isabelle Cheng: To be honest, I would be completely lost without technology. I use my Samsung Galaxy Watch Active to track my sleep, workouts, and even make sure I get enough water – especially helpful when I’m busy. For work, I always tell people I live and die by my calendar. Being able to have all my appointments and other info at my fingertips on my phone is critical.

Deniya Prawl: Because I’m a basketball player, it’s so important for me to study the game. Watching games or footage from practice using technology helps improve my IQ and learn different moves.

Can you tell us about your experience building connections in your vignette?

Mr. KOA: Being surprised by my cousin on my Samsung Galaxy Z Flip4 was definitely an unexpected but welcome surprise – especially when we met in person! I recently made the decision to pick up my entire life and move from Toronto to LA at the start of this year. The transition has been quite challenging, and I hadn’t seen friends or family for almost a year. Being able to connect so easily and quickly was incredible.

Isabelle Cheng: I was able to connect with a good friend of mine that moved to Vancouver. When someone who is important to you moves across the country it can be difficult. I was so shocked when she surprised me on video chat as I was expecting someone else. It was easy to connect the Galaxy Z Flip4 to Samsung The Frame TV so I could chat comfortably on such a large screen. Even better was when she ended up surprising me in person!

Deniya Prawl: It was a great experience to connect with Fred live using my Galaxy Z Flip4! I’ve watched him play for so many years and I’m a huge fan – I was so surprised and grateful for the experience.

Provide an example of a meaningful connection that technology has enabled for you.

Mr. KOA: I recently launched a dating card game called THE FIRST DATE GAME. Thanks to technology, the game has been able to reach thousands of people – all from something I created at home.

Isabelle Cheng: Over the past two years, technology was essential to help me stay connected to my friends and loved ones who I wasn’t able to see. Having technology makes those times feel a lot less lonely until you’re able to hug in-person again.

Deniya Prawl: A lot of my family lives in Jamaica, and they all use Samsung devices, which helps us communicate with each other despite the distance.

Samsung has long been innovating across its mobile, home entertainment, home office and digital appliance products, to help Canadians curate intuitive, integrated experiences. To learn more about Samsung’s meaningful connections campaign, click here.

Samsung Electronics has been recognized by Interbrand, a global brand consultancy, as one of the top five in the Best Global Brands 2022. Each year, Interbrand announces the world’s top 100 brands, and Samsung’s brand value was evaluated for USD 87.7 billion, which represents 17% growth compared to USD 74.6 billion in 2021, ranking the company in fifth place for three years in a row.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20 percent compared to 2020 and this year, continues the double-digit growth. Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand to Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Furthermore, Samsung also launched the Customer eXperience-Multi Device Experience Centre to strengthen its multi-device connection experience.

Along with these measures, Samsung has integrated the SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings also empowers consumers to get the most out of their Samsung devices, as well as third-party products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognized Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

 Network

• Pioneering network innovation path in virtualization and openness with large-scale commercial experiences

• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realizing the ESG commitment through intelligent network solutions for energy efficiency

Visual Display 

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Samsung Gaming Hub and the Odyssey Ark

Home Appliances 

• Expanding Bespoke product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among Bespoke fans through participation-focused online and offline campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

As a champion of an open ecosystem, Samsung has long been innovating across its mobile, home entertainment, home office and digital appliance products, helping Canadians to Do The SmartThings! with connected device experiences that enrich their daily lives. Samsung products are designed to work seamlessly together which, together with customized design and features, helps Canadians curate intuitive, integrated experiences.

To help showcase the real ways that connected devices show up in Canadians’ lives, Samsung is helping five Canadians create meaningful connections with others through its innovative technology. The new campaign includes famous athlete Fred VanVleet as well as sports media personality Faizal Khamisa.

To kick off the series, we sat down with champion kickboxer Farinaz Lari, whose video showed an emotional reunion with a childhood best friend. Farinaz trained her best friend, Sogol, through Google Meet on her Samsung Galaxy Z Flip4, which seamlessly connected to her NEO QLED 8K TV. As a world champion kickboxer, entrepreneur, public speaker and model, connectivity is a key element of Farinaz’s day-to-day activities – especially when it comes to training her clients.

In your opinion, what was the best part about using Samsung devices in this video?

I’ve been loving the health and wellness features on the Samsung Galaxy Watch5 and have been eyeing a new NEO QLED 8K TV as well – the picture quality was superb!

How does technology help you balance your day-to-day life, i.e., personal wellness and professional responsibilities?

It’s everything – from training my clients online, to monitoring my own detailed results for years to help me improve! I encourage my clients to monitor their calorie burn and heart rate variables as well so I can compare their data.

How did it feel being reunited with your best friend Sogol after three years?

It was the most magical experience! I had never been that surprised in my entire life. I cried, I laughed – it was truly a dream.

In your vignette, you had the opportunity to train with Sogol. Can you tell us about that experience?

The amazing quality of the top-speed Samsung products made me feel connected to her like she was there! Plus, they were so easy to use. I’m still talking about this experience to all my friends.

Provide an example of a meaningful connection that technology has made possible for you.

To me, it means seeing my friends and family and being able to talk and connect with them. My immediate family live in Iran, so seeing them on such a large screen, with such clear quality and sound, is the most meaningful connection to me.

Why did you decide to get involved with this campaign?

I train the majority of my clients online; I’ve been doing it for the past three years now! I’m really passionate about having premium equipment to ensure my clients have the best experience, especially when it comes to having access to and measuring data. Being able to bring this to life for Canadians as well was a dream come true.

Why did you choose to partner with Samsung?

It’s such a well-known, prestigious brand in Canada. I was excited to get involved!

Over the coming weeks, we’ll be checking in with the other stars on how they’ve created meaningful connections in their lives. To learn more about Samsung’s new campaign, click here.