Samsung Electronics announced its ongoing commitment to the future of virtual production with its newest digital signage series. The Wall for Virtual Production (model name: IVC) is now available in Europe and will be on display at IBC 2023, taking place in Amsterdam, the Netherlands from September 15 to 18. This extension builds on its North American release announced at InfoComm 2023.

“The Wall for Virtual Production opens the door to limitless potential for filmmakers, producers and studios by amplifying digital effects, while making virtual content creation easier, faster and more cost effective,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Each feature has been handpicked to empower businesses across industries as they embark on their virtual content creation journey with an unprecedented level of quality.”

Samsung’s leading visual display technology delivers powerful production capabilities that extend reality. Production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production is a leader in this type of application and can amplify projects by adding lifelike levels of detail, texture, volume, and shades to virtual content creation environments. The new IVC model options, P1.68 and P2.1, include a curvature range that can stretch up to 5,800R, which creates a more realistic field of view. The display also packs an updated genlock feature that keeps The Wall in line with the system’s signals, so there aren’t any dropped or doubled frames. This capability — along with the enhanced phase offset feature that adjusts the time delay between camera and screen — ensures a perfect image.

To display colours as accurately and consistently as possible, The Wall for Virtual Production features 3D lookup tables (LUTs) for colour correction, wide-gamut HDR colour processing and colour adjustment between individual cabinets or modules. Meanwhile, the integrated Virtual Production Management (VPM) software and its intuitive interface make it easy and more efficient to manage the screen and facilitate the highest possible picture quality in a virtual production environment. The VPM is also capable of detecting and resolving any potential LED-related issues.

In addition, The Wall for Virtual Production is built for any studio environment, no matter how large the building demand is. Whether for a volume studio or XR studio, The Wall for Virtual Production makes the production of immersive content possible.

“We’re thrilled to be supporting Samsung with the exciting launch of The Wall for Virtual Production IVC Series at this year’s IBC. With our heritage in creating cutting-edge virtual production and XR broadcast studios, we’re excited about the powerful new tools the IVC Series brings,” said Andy Hook, Technical Solutions Director at White Light. “These tools give us a huge scope for creating even more impactful and flexible virtual production environments and continuing to drive progress and transformation in this space.”

The Wall for Virtual Production features top-of-the-line capabilities, including:

• An improved 4:9 ratio that provides a variety of installation options, including the ability to be hung or stacked with other screens to maximize results in different production environments.
• A 12,288 Hz refresh rate that minimizes flicker lines and ensures a clear outcome, regardless of the camera used during filming.
• Black Seal Technology+ that delivers the purest black levels for new depth. Users will experience unparalleled contrast that is specifically designed to be resilient to the dust and particles common in production environments.
• 20-bit processing to present exact colour mapping with faultless accuracy and a precise linear grayscale that shows the intricacies of every scene. Users will be able to see realistic textures, volume and continuous shadow details.

The Wall for Virtual Production’s P1.68 and P2.1 models are now available globally including Europe.

The world around us is rapidly changing. After a challenging couple of years, the way people engage and interact with each other has evolved, which influences their attitudes and behaviour. As part of this change, today’s guests have increased expectations, which now include enhanced experiences that are enabled by seamless digital connectivity.

A personalized hotel experience is important to guests, so increased pressure is being placed on those working within the hospitality industry to explore and invest in digital technologies that will meet guests’ enhanced expectations.

To help support the efforts of hotels and deliver value on their digital investments, Samsung Canada offers an array of digital display solutions. Such solutions ensure efficient, high-end connectivity that allows hotels to deliver impeccable service and communication from check-in to checkout and beyond, driving and enhancing guest loyalty. Whether it’s outdoor digital signage that captures guests’ attention or in-suite digital tools that keep guests both informed and entertained, Samsung’s innovative digital solutions support the incredible guest experiences that hotels strive to provide to their guests.

Making a Big Impression with Impactful Digital Signage

It’s no secret the guest experience begins as soon as patrons enter the hotel lobby. To help create an immediate impression that guests will remember, Samsung’s LED displays are an incredibly powerful visual tool. The Wall, for instance, allows hotels to showcase welcome messages for event attendees, or wayfinding information for private functions. And, when the screen isn’t being used to deliver specific messaging, it can be leveraged to display captivating scenes of the city, its landmarks, landscapes, or other local highlights.

Checking-In Made Easier

A growing trend among some travellers today is their increasing desire for a discrete and private check-in experience. Samsung enables this experience with its interactive, self-service Kiosk, which provides guests with the ability to check-in or select upgrades. The Kiosk boasts a compact, space-saving design, advanced security, and easy management and maintenance for reliable performance.

Delivering a Premium In-Suite Experience

For most travellers, a comfortable and seamless in-suite experience is one of the most important aspects of their stay. Samsung’s new generation in-room hospitality TVs with QLED display technology for deeper contrast and exceptional brightness featuring Samsung’s new content management system, LYNK Cloud, provide a gateway to hotel information, services, and activities. It’s a way for hotels to provide a new level of interactivity for their guests, which includes opportunities and access to new experiences in a personalized manner, allowing guests to order room service, view menus and check out easily and conveniently.

Digital Concierge Stations

Digital touch screen displays can also be used to provide guests with real-time information regarding local restaurants, sporting and entertainment events as well as airport and airline updates. Serving a similar function as a mobile device, a digital concierge station helps fulfil guests’ search needs while encouraging essential personalized engagement with the hotel.

Augmented Signage for Additional Revenue

Elevators can also be outfitted with Samsung digital displays to provide guests with news, weather, directions to hotel amenities, or special information specific to the hotel. For example, a digital display can promote the hotel’s restaurant, café, bar and gift shop by displaying timely deals, menu boards, upsell opportunities and special promo offers, generating additional revenue for the hotel.

Outdoor Signage

With the latest fully integrated and contained outdoor signage technology that can withstand different weather elements, hotels can reach potential guests with messages promoting different services and offerings like free Wi-Fi, complimentary breakfast, parking, discounted nightly rates, or seasonal partnerships with local restaurants. This provides hotels with yet another way to increase revenue.

In an ever-changing world and continuously evolving hospitality landscape, hotels are always exploring new ways to “wow” their guests and provide them with an exceptional experience during their travels. Through its innovative digital display technology, Samsung is helping the industry achieve that goal.

Samsung Electronics Canada recently announced the global launch of the 2021 model of The Wall (IWA Series). The boundary-pushing Micro LED display is designed for businesses seeking elevated viewing through complete immersion and brilliant picture quality. With new AI processing technology, upgraded 120Hz frame rates and versatile installation, The Wall once again reimagines display technology to give businesses boundless flexibility to showcase content.

“At Samsung Canada, we are committed to delivering innovative and dynamic displays for businesses to create unforgettable customer experiences,” said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Canada. “As our most immersive and veritable display yet, The Wall boasts cutting-edge new features, advanced picture quality and limitless sizing.”

A new Micro AI Processor instantly analyzes and optimizes every frame of the video to deliver advanced picture quality. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Micro AI Processor can optimize picture quality up to 8K resolution, enhancing contrast and removing noise.

The Wall’s Black Seal Technology blankets the screen with uniformity, creating a seamless canvas for purer black levels with enhanced depth delivering unparalleled contrast and immaculate detail. Ultra Chroma technology produces narrower wavelengths that create RGB colours twice as pure[1] and more accurate than conventional Samsung LEDs. Each LED is now up to 40% smaller[2], increasing the pure black space between pixels for enhanced colour uniformity and higher picture contrast.

2021’s The Wall makes installation easier thanks to new wireless docking connections and endless design, resulting in a cabinet depth half as deep as the prior model[3]. With modular technology, The Wall can be installed in a variety of positions, including concave, convex, ceiling, hanging, inclined and L-type. Plus, installers need to adjust just once per cabinet with Factory Seam Adjustment, eliminating module-by-module adjustment and saving time.

Furthermore, this new model offers detailed picture through 8K resolution with 120Hz refresh rate and Simple 8K playback. The Wall can be configured horizontally for up to 16k resolution with a 15,360 x 1,080-pixel arrangement. Its massive screen measures in at over 1,000 inches, creating a completely expansive canvas for showcasing content.

The Wall comes built with Micro HDR and Micro Motion features, featuring 20-bit processing to deliver a consistent picture quality that is suitable across commercial environments for a smooth viewing experience regardless of location. The screen also includes four picture-by-picture screens (PBP), allowing for four different content sources, all of which can be displayed simultaneously in 4K resolution. The 4-PBP function can be used for business purposes where multi-screens are needed.

All of The Wall’s features are delivered with safety top of mind. TÜV Rheinland awarded its Eye Comfort Certification for minimized blue light emission[4], while its EMC Class B certification minimizes electromagnetic waves for safe installation in homes[5].

Samsung’s 2021 The Wall is now available in select markets around the globe. For more information, please visit here.

[1] Figure is based on internal testing standards against Samsung’s conventional LED Signage.

[2] Compared to Samsung 2020 model.

[3] Compared to Samsung 2020 model.

[4] The Wall received Eye Comfort certification from TÜV Rheinland, one of the world’s leading testing service providers.

[5] EMC Class B certification means the product passed electromagnetic compatibility standards in class B for use in the home or residential area, which standards are higher than for Class A (for use in industrial or commercial environments).