‘Colour’ is more than just a design element. It is a profound language that bridges emotions and experiences, allowing artists to create evocative messages that resonate on a deeper level. It is a vital component in the toolkit of any creative professional. Accurate monitors like the ViewFinity S9 provide artists with the ability to see and express colour accurately across various mediums, granting them total control over their artwork. This ensures that the final products are aligned with the artist’s original intent.

OIMU Studio, a design powerhouse in Korea, believes that design should act as a ‘connector.’ Their work forges links between the values of the past and present, and between Eastern and Western traditions. Through various projects, including the renowned ‘Color,’ ‘Nobang,’ and ‘Match’ projects, OIMU provides these connections to their audience, blending cultural traditions and offering a fresh and modern perspective to elements of the past.

In this second installment of the ViewFinity S9 Story series, Samsung Newsroom sat down with Sohyun Shin of OIMU Studio to explore her inspirations and find out how ViewFinity S9 has become a vital tool in her artistic pursuit.

Sohyun Shin, Founder and Chief Designer of OIMU, Established in 2015, OIMU is a lifestyle brand and design studio known for bridging cultural differences and reinterpreting nostalgic objects with a modern flair. Led by Sohyun Shin, the studio boasts with portfolio of projects that connect various traditional Korean elements with contemporary aesthetics.

Q: Could you briefly introduce OIMU to our readers?

OIMU is a lifestyle brand and design studio, dedicated to celebrating and promoting the cultural values and traditions of Korea through design and content. We are involved in publishing, exhibitions, and products as well. One of our most well-known work is the ‘Color’ project, which created over 350 unique colour names in Korean. We aim to reinterpret Korea’s rich cultural heritage through design.

Q:Can you tell us about your recent project using the ViewFinity S9?

The ‘Color’ project began with a goal to develop unique colour names, typically in foreign languages, in Korean. Recently, we made 100 colour name cards for a brand exhibition. As these unique set of colours had precise CMYK values, it was important to express the colours as accurately as possible, to highlight those subtle and nuanced differences. The ViewFinity S9 monitor helped us match our print values to our digital designs, and we were able to prepare the final print as intended.

※ CMYK: A colour model used in colour printing with four ink plates: cyan, magenta, yellow, and key (in many cases, black).

Outside of the ‘Color’ project, we also work with many delicate illustrations, which can appear blurry and unclear at places like print shops with ordinary monitors. ViewFinity S9, in contrast, presented images with outstanding clarity, allowing us to confidently move on with the card designs. I recently underwent LASIK surgery to improve my eye sight. If prior monitors reminded me of my sight before LASIK, the ViewFinity S9 felt like seeing with improved vision after! It has undoubtedly been a transformative tool.

Q:What is the most important factor when selecting a monitor?

Much of OIMU’s work, like any design studio, require attention to details. So, high resolution is essential. High resolution monitors allow us to be more intuitive, and help us work on intricate designs by showing the subtle differences in colours and details.

Data processing is key in ensuring that physical prints turn out high-quality. ViewFinity S9 significantly reduces the margin of error during this process. When comparing digital and physical prints, you’ll find them nearly identical. In essence, Viewfinity S9 helps us create higher quality designs.

Q:What are your favourite features of ViewFinity S9?

There were reflections when we were using ordinary monitors, forcing us to use blinds. With ViewFinity’s Matte Display, reflections are minimized and colours are accurate even in sunlight. Now, I can work while enjoying the view and natural light.

Our studio has many windows, so, monitor glare is unavoidable. I like to work with the view of nature.

ViewFinity S9 minimizes glares and reflections, so I can accurately check the colours even when it is bright outside.

Q:How else did ViewFinity S9 change your work environment?

Colour temperature is another important aspect in our line of work. With ViewFinity’s Smart Calibration featurewe can calibrate precise onscreen colours without additional and often expensive equipment.

Also, ViewFinity S9 is great when I want to take a break from work, since I can watch my favourite shows on OTT streaming apps[2]. I also just love this cute remote control.

Q:Would you recommend ViewFinity S9 to other designers?

Designers spend countless hours in front of monitors. To me, ViewFinity S9 stands as an optimal choice for both eye comfort and faithful expression of images and colour. If you are a creative professional seeking a premium display, you won’t be disappointed with ViewFinity S9.

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[1] Smart Calibration enables users to conveniently customize the ViewFinity S9’s screen for precise settings – including colour temperature, luminance, colour space, and gamma settings – using their smartphones, without expensive, complex calibration equipment. Available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, and select iOS devices. Latest version of the SmartThings app required.

[2] App availability may vary by country and separate subscriptions may be required. Requires internet connection.

Creativity lies at the heart of everything we do. It transcends borders and redefines limitations, while cultivating new ideas and bringing them to life. Creatives demand tools that can fuel their artistic pursuits. Tools that translate their dreams and vision into reality. Enter the ViewFinity S9.

As part of the ViewFinity S9 Story series (see part 1 with DEVSISTERS and part 2 with OIMU here), Samsung Newsroom sat down with Emmy-winning artist Mike Perry, whose artistic explorations cover a broad spectrum, from vivid and colourful paintings to whimsical animations and beyond, to talk about how his ViewFinity S9 fits into his creative process.

Mike Perry is an Emmy-winning multidisciplinary artist based in Brooklyn, New York. He is known for his vibrant and imaginative paintings that often encourages viewers to see the world from a fresh perspective. His works often feature playful characters, fluorescent color palettes and intricate patterns, transforming everyday reality into a dreamlike landscape that pushes the boundaries of creativity.

Q: Could you tell us a bit about yourself?

Oh, hi. I’m Mike Perry. I’m an artist based in New York. I make all kinds of crazy, fun, colourful things – paintings, drawings, animations – and work with incredible clients. I’m living the dream. It’s bright here, but not as bright as this beautiful monitor. Welcome to my studio!

Q: What role does your monitor play in your creative process?

The monitor is everything. I use it constantly. It’s like a part of my eyeballs. It allows you to see the things you’re making. You can see how they come to life. And you just want them to be as beautiful and true to what’s actually there in the real world.

When I’m making a painting, I use it for the final step in the process. Basically, you know, colour correcting and taking different elements to make sure my images feel as rich and true as possible. When I work digitally, the monitor is basically just the same thing as the canvas. The monitor is essential. It’s everything.

Q: What’s the first thing that stood out when you saw the ViewFinity S9?

The first thing that popped out with the ViewFinity S9 was immediately just the colour itself. It’s just bananas. I’m kind of obsessed with fluorescent colours. I can’t stop using them. Colour is such an important part of my existence. Just look at how rich and bright, lush and gooey the beautiful monitor is. It was just incredible to turn the thing on and just watch it, poof, glow.

I was also impressed with how easy it was to just turn on and use. The benefit of making paintings and being a painter is that I’m not always in front of a computer, so when I just popped it open out of the box, it was easy to put together and turn it on. And it just works.

Q: What does a Pantone Validated[1] monitor mean to creatives?

I love Pantone colours. It’s been really great to see how true to life the Pantone Swatches are to the monitor. I mean, the Pantone book is definitely like a colour bible. It’s essential. But then, you’re always dealing with the reality of what’s on screen versus what you’re going to print with. You always have to take a leap of faith that it’s going to match up because the digital to print world is so mysterious. So, it’s just been really lovely to know that what I’m looking at is the same as the colour on the swatches. It’s incredible.

Q: Speaking of colour accuracy, have you tried the Smart Calibration feature? What did you think of it?

I love the Smart Calibration feature[2]. It was so easy to use, and the app is so straightforward. You want things to represent themselves in the truest form so that you know what you’re creating is going to translate across multiple platforms and different mediums. I love that I’m able to make sure that the colours are represented the way that I want them to be. That’s such a nice guarantee.

Q: What other features help bring your artistic visions to life?

One of the headaches that is given to digital artists is working widescreen versus 9:16. In normal screens, you can only see a little bit of 9:16 so it’s such a bummer. So, being able to turn the screen and see the image the way it’s supposed to is just amazing!

The Matte Display has been so lovely. The sun comes in the morning and pops through the windows, and it’s my favourite part of the day but it just smashes right into my screen. It’s just been lovely to not have sunlight disrupt my process and not have to step away from my computer while the sun is doing its beautiful thing. I also have The Frame TV at home, so I’m quite used to the Matte Display at this point.

Q: What else can you tell us about your ViewFinity S9 monitor?

Lastly, the camera is great. The angle is really nice and I love this security guard. If I want to talk to somebody, I can jump on, and if not, then I’m free. No one’s watching me.

Q: Would you recommend ViewFinity S9 to other designers?

I find it incredibly important to have a beautiful monitor. Something with a lot of resolution,something that’s going to give me the best that I can get and need for what I’m working on. I’ll just say about ViewFinity S9 that colour is good.

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[1] The ViewFinity S9 authentically reproduces more than 2,000 colours which can be found in the PANTONE Guide.   Pantone Validated uses the universally recognized Pantone Matching System (PMS) digital library and objectively tests more than 2000+ Pantone colours.

[2] Smart Calibration enables users to conveniently customize the ViewFinity S9’s screen for precise settings – including colour temperature, luminance, colour space, and gamma settings – using their smartphones, without expensive, complex calibration equipment. Available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Z Fold devices, Galaxy Z Flip devices, and select iOS devices. Latest version of the SmartThings app required.

Samsung Electronics today announced it is expanding its ViewFinity monitor lineup with the global availability of the 27-inch ViewFinity S9 (S90PC model). The launch of the ViewFinity S9 strengthens Samsung’s high-resolution monitor lineup following the introduction of the ViewFinity S8 (S80PB model) in June 2022, which featured an Ultra High Definition (UHD) resolution. The new ViewFinity S9 is optimized with all the tools needed in industries like graphic design and photography, and also being named a CES Innovation Award honoree in 2023.

“Our new 5K monitor is designed to deliver the highest performance and best experience for professionals in creative and visual industries,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “With the ViewFinity lineup, we will provide creatives with top-notch visual experiences, along with the lifelike colour clarity and versatile connectivity they need to achieve the best in any project.”

The new ViewFinity S9 offers a 27” screen with a 5K (5,120 x 2,880) resolution, for a workspace that’s over 50% bigger than other UHD monitors, with exceptional picture and text clarity. It allows for professionals to work on ultra-high resolution content without needing to zoom in, so they can view their projects in 5K while still keeping all their editing tools visible on screen.

With its 99% DCI-P3[1] and 218 PPI (pixels per inch), the ViewFinity S9 provides more saturated and vivid colours with crisper details, perfect for those who rely on visual fidelity.[2] Furthermore, a typical brightness of 600 cd/m² makes it easy to work in nearly any lighting environment. Samsung’s calibration technology helps users achieve the accurate colour they want. During production, the monitor’s colour is factory calibrated for incredible Delta E <2¹ accuracy immediately out of the box.[3]

The ViewFinity S9 uses the Smart Calibration feature controlled with smartphones[4] which is the first in the industry, and users can conveniently customize the ViewFinity S9’s screen for precise settings without expensive, complex calibration equipment whenever they want. Using the SmartThings app, users can choose to calibrate in basic mode for a quick and easy adjustment of white balance and gamma settings, or they can use professional mode for complete control of colour temperature, luminance, colour space and gamma settings. Users can start this process simply by pointing their smartphone camera at the ViewFinity S9’s screen, and after calibration they can view a report detailing the adjustments made and the Delta E colour accuracy.

The ViewFinity S9 also supports its users with TUV-certified Intelligent Eye Care features to reduce eye strain, even over extended periods of use. Additionally, Samsung’s Matte Display limits light reflection and glare on the monitor, minimizing distractions while working.

The visual performance of the ViewFinity S9 is enhanced by features designed to make professionals’ lives easier.

The ViewFinity S9 features versatile connectivity for users of both Mac and Windows PCs, with Thunderbolt 4 and mini DisplayPort inputs in addition to USB-C. The Thunderbolt 4 compatibility allows users to charge devices with up to 90W of power and transfer data reliably at speeds up to 40 Gbps.[5]

The monitor comes equipped with a built-in 4K SlimFit camera that connects via pogo pin without additional cables or equipment.The camera tilts to fit the angle of your monitor, and Auto Framing[6] keeps you visible and in-shot, even when you shift position.

The ViewFinity S9’s slim metal design works for any space. With its ergonomic design, this product can provide comfort and improve productivity by adjusting to almost any position or posture. A height adjustable stand matches the user’s eye level, and the screen can tilt to match viewing angles. In Pivot mode, the screen rotates 90 degrees, so users can read long documents with less scrolling. With VESA mount compatibility, users can save space and keep desks clutter-free.

Embedded Smart TV apps give users the full TV experience when it’s time to switch to entertainment after work. Instant access to the popular streaming apps and shows without needing a separate PC, built-in speakers with Adaptive Sound+ that automatically adjusts noise levels, and a remote control make this a well-rounded monitor for both work and play.

The ViewFinity S9 will be available for purchase globally August 2023 in Canada. For more information about Samsung’s high-resolution monitors and the full ViewFinity lineup, please visit: https://www.samsung.com/.

Specifications

*The content was revised on Mar 7, 2024 to provide more accurate information.

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[1] Colour representation calculated in CIE 1976.

[2] Colour accuracy figures may vary based on the measuring device and the measuring point. Screen features may vary depending on system environment, such as computer components, duration of use, or other factors.

[3]Factory calibration is measured for accuracy in sRGB under shipment conditions. Value may vary depending on the measurement environment. Users can find the factory calibration report in the on-screen display (OSD) settings.

[4]Smart Calibration is available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later, and the second generation iPhone SE 2 or later. It requires the latest version of the SmartThings app.

[5] Certain devices using MacOS 13 may have limited compatibility.

[6] Auto Framing works when using the built-in applications.

Samsung Electronics today announced it will introduce new models in its monitor lineup, expanding its visual display leadership for all users.

New offerings in the Odyssey, ViewFinity and Smart Monitor lineups at CES^® 2023 will deliver exceptional image quality and a range of innovative features for people looking to work, play and live through their monitor display.

Samsung is revolutionizing the ultra-wide display category by launching the Odyssey Neo G9, a single monitor with dual ultra-high definition resolution. This innovation is a testament to Samsung’s leading position in delivering some of the most immersive and lifelike gaming experiences available on the market.

“Our Odyssey Neo G9 paves the way for the next evolution of gaming monitors, delivering superb display quality and game-changing innovative features,” said Pat Bugos, Senior Vice President of Consumer Electronics, Samsung Canada. “We’re thrilled to provide gamers, designers, and consumers alike with a truly immersive and captivating display experience.”

Odyssey Neo G9: Dual UHD Gaming Monitor

The Samsung Odyssey Neo G9 Gaming Monitor (Model Name: G95NC) lets gamers see new levels of detail with an amazing field of view. The gaming monitor delivers 7,680×2,160 resolution and a 32:9 aspect ratio in one screen.

Its 1000R curved 57” screen uses quantum mini LED technology with VESA Display HDR 1000 specification to deliver superb imaging in any game environment, from shadows to bright scenes. The Matte Display reduces light reflection on the screen, minimizing distractions during the most intense gaming sessions.

It also boasts DisplayPort 2.1 support which transfers data approximately twice as fast as the previously used DisplayPort 1.4. In addition, the new DP2.1 allows lossless industry-standard Display Stream Compression (DSC) to transmit information without distortion.

The Odyssey Neo G9 also supports a refresh rate of 240Hz so that gamers will not miss any action during fast-paced gameplay.

Odyssey OLED G9: Brighter Whites, Deeper Blacks, and Near Infinite Colour Contrast

The Odyssey OLED G9 (Model Number: G95SC) is the latest addition to the Odyssey lineup, featuring a dual quad-HD 49” 1800R curved display, with a 32:9 ratio. Its quantum dot technology OLED lighting is controlled pixel-by-pixel, allowing a near-infinite colour contrast ratio.

The OLED screen illuminates each pixel separately and does not rely on a backlight, allowing a 1,000,000:1 dynamic contrast ratio while delivering RGB and deep black without colour filters.

For smooth gameplay, the Odyssey OLED G9 also features a 0.1ms response time and 240Hz refresh rate to eliminate lagging and skipping.

The Odyssey OLED G9 also uses third party apps like Prime Video, Netflix and YouTube through Smart Hub, which allows users to enjoy various over-the-top content using an Internet connection, without the need for a PC.

It is also equipped with Samsung Gaming Hub[1], an all-in-one game streaming platform that allows gamers to discover and play games in the cloud from partners such as Xbox and NVIDIA GeForce Now, without needing a console or having to download games.

ViewFinity S9: Smart Colour Calibration Designed for Creative Professionals

The ViewFinity S9 (Model Number: S90PC) is Samsung’s newest addition to its monitor lineup. It features a 5K 27” screen for the first time on an S9 model and is optimized for creative professionals such as graphic designers and photographers. Its 5,120 x 2,880 resolution combined with its wide colour gamut of 99% DCI-P3, provides crisp and true-to-form details, and its average Delta E ≦ 2[2] colour accuracy also produces clear and precise colour representation, even in complicated or nuanced visual environments.

The monitor’s built-in Colour Calibration Engine ensures precise screen colour and brightness, allowing users to adjust white balance, Gamma and RGB colour balance for accuracy with their smartphones through the Samsung Smart Calibration application. The Matte Display limits light reflection and glare to minimize distractions while working.

Users can connect cameras and other devices to the monitor through USB-C and Thunderbolt 4 connections to easily transfer gigantic files of high-resolution video or other large data sets from storage devices to their PC. –

Smart Monitor M8: Bringing Productivity, Entertainment and Personal Life Together

The Smart Monitor M8 (Model Number: M80C) features stylish and slim design and now comes in a new 27” size in addition to the existing 32” size, both with 4K resolution. It comes in four colour options that allow this monitor to fit in any room: Daylight Blue, Spring Green, Sunset Pink, or Warm White.

The height-adjustable stand with tilt support gives users the best angle. The screen can now pivot 90 degrees, which helps users view long documents with less scrolling. It also meets VESA mount compatibility standards to help save space and retain a clutter-free environment.

The Smart Monitor M8 can connect, control, and manage hundreds of compatible connected devices through the built-in SmartThings Hub, including lights, cameras, doorbells, locks, thermostats, and more. Samsung plans to expand device choices and usability by supporting Matter functionality and Home Connectivity Alliance standards from this year onwards.

Mouse control functionality has been added to many of the Smart Monitor’s over-the-top apps, including SmartThings and the Smart Hub, for a new level of convenient control without a remote.

Users can use the Smart Monitor M8 to get instant access to Prime Video, Netflix, YouTube and other over-the-top services through Smart Hub[3]. They can also easily access Samsung Gaming Hub, the all-in-one game streaming platform.

The new My Contents feature provides users with helpful information at a glance. When the monitor is on standby mode and detects a registered smartphone through low-power Bluetooth, it shows the user’s personalized photos, schedule and more on the screen. The monitor returns to standby mode when the phone moves out of range.

In addition, the Smart Monitor M8 is also protected by Samsung Knox Vault, which encrypts personal data and keeps stored files and information isolated from the device’s main operating system to help safeguard it from attacks.

The content was revised on Mar 7, 2024 to provide more accurate information.

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[1] * Gaming Hub is available in select countries and supported features, apps and games may vary by country

** Accessing Gaming Hub is free of charge but additional gaming service(s) subscription may be required to access content offered by game-stream providers on the Gaming Hub platform.

*** A separate, compatible controller may be required depending on the specific game in Gaming Hub.

**** Stadia will not longer be provided on Gaming Hub after 18 January, 2023. For more information, visit g.co/stadia/faq

[2] Delta E is the standard calculation metric which correlates the human visual judgment of differences between two perceived colours. Delta E ≦2 colour accuracy means superior, accurate colour reproduction, achieving better than the eye can see colour difference.

[3] * App availability may vary by country and separate subscriptions may be required.

** Requires internet connection and TV tuner is not included.

*** Remote control specifications may vary by country.