Samsung Canada has officially launched the Annual Upgrade Program, a new direct-to-consumer purchasing option designed to make it easier and more affordable for customers to upgrade to the latest Galaxy devices on their own terms.

Now available nationwide, the Annual Upgrade Program gives customers the flexibility to upgrade their Galaxy smartphone every year or every two years by paying only a portion of the device’s value through simple monthly payments, without interest or fees.

A Smarter Way to Upgrade, Without the Carrier Commitment

The Annual Upgrade Program was created to reflect how Canadians upgrade their smartphones today, offering a more flexible and accessible way to move to a new Galaxy device when the time feels right.

By purchasing directly from Samsung, customers can now enjoy:

• Low monthly payments
• The freedom to bring their own data plan
• Clear upgrade options at the end of each term

The program puts control in the hands of Galaxy owners, making it easier to decide when and how to upgrade, helping people stay connected with the latest technology.

How the Annual Upgrade Program Works

You can enroll in the Annual Upgrade Program[i] by i) having a valid Flexiti Card and ii) choosing the Annual Upgrade Program at the product page or at checkout of the eligible Galaxy Phone both online through Samsung.com or the Samsung Shop App. Financing is handled through Samsung’s trusted partner, Flexiti, so everything stays simple and secure.

Two flexible options are available, depending on upgrade preferences:

• 12-Month Annual Upgrade Program – Pay 50% of the device’s price over 12 months, with the remaining 50% residual value deferred. Includes a bonus year of Samsung Care+ for added peace of mind. At the end of the term, customers have the choice to return the device to clear the balance, keep the device by paying the remainder, or trade it in for the latest Galaxy model.
• 24-Month Annual Upgrade Program – Pay 65% of the device’s price over 24 months, with the remaining 35% deferred. Samsung Care+ can be added, and the same end-of-term options apply: return, keep, or upgrade.

Both plans feature no interest, no fees, and free return shipping when upgrading or sending a device back[ii].

Designed Around Customer Choice and Peace of Mind

At its core, the Annual Upgrade Program is built to remove friction from the upgrade experience. It brings the excitement of unboxing the latest Galaxy device more often, while keeping monthly costs predictable and manageable through:

• Flexible terms: Choose between a 12- or 24-month plan
• Upgrade freedom: Upgrade, keep, or return your device at the end of each term
• Added value: Complimentary Samsung Care+ with the 12-month plan for extra peace of mind

Meeting Canadians Where They Shop

The Annual Upgrade Program provides a simple way to obtain the next Galaxy device with preferred options. Whether shopping online at Samsung.com, using the Samsung Shop App, or visiting a Samsung Experience Store[iii], it’s easy to browse eligible devices, compare plans, and begin an upgrade in just a few clicks or with a quick chat in-store. For a list of Samsung Experience Store locations, click here.

Clear pricing, flexible payment options, and step-by-step guidance ensure transparency at every stage. No complicated contracts, just an easy path to staying current with the latest technology.

To learn more about the Annual Upgrade Program or to enroll, visit: https://www.samsung.com/ca/offer/annual-upgrade-program/

[i] Flexiti Card sign up is required. The Annual Upgrade Program is currently only available for the Galaxy S26 Series, the Galaxy Z Fold7 and the Galaxy Z Flip7 series. Additional eligible phones will be added in the future. For full terms and conditions visit the following: SamsungAnnualUpgradeProgram_TermsofUse_EN.pdf

[ii] For Quebec customers only, there is a mandatory requirement to make a 5% minimum monthly payment towards the deferred value of the phone. All payments made by customers towards your Galaxy Device’s deferred value will be returned via Electronic Fund Transfer (“EFT”) or credit on your Flexiti account in the event your Galaxy device is returned within the 90-day window. Alternatively, payments made towards your Galaxy Device’s deferred residual value can count toward the purchase price if you wish to keep your Galaxy Device at the end of your term.

[iii] Flexiti Card required. Please speak to a Samsung Experience Store representative for more information on how to sign up.

Samsung Electronics Canada today announced the launch of ‘This is My Epic’ contest, inviting Canadians to share their best photos captured with a Samsung Galaxy smartphone for a chance to win 1 of 10 prizes consisting of $1,000 cash and a Samsung Galaxy Prize Pack including a Galaxy S23 Ultra, Galaxy Watch5 and Galaxy Buds2 Pro (valued at $2,399.97 based on MSRP)[1].

Samsung Canada will also host a series of photography workshops at the Samsung Experience Store locations in Toronto, Burnaby and Montreal, empowering Canadians to level up their photography skills and learn how to take pro-like shots with a Galaxy smartphone. The workshops will be hosted by renowned photographers Shahbaz Sheikh, Eric Branover and Karin Keller who will share creative insights alongside tips and tricks for capturing epic action, lifestyle, artistic, and nature photography leveraging the incredible camera capabilities of the Galaxy S23 Ultra. Each session will be followed by a street photography experience where participants will test out their new skills in a real-life context.

“At Samsung, we’re always looking to push the boundaries of Galaxy innovation by setting new standards for what your smartphone can do,” said Raj Doshi, Head of Mobile Business at Samsung Electronics Canada. “Through the ‘This is My Epic’ contest and workshops, we hope to inspire Canadians to explore the creative experiences available through their mobile devices and capture their most epic photography yet.”

Launched earlier this year, the Samsung Galaxy S23 Series delivers an elevated camera experience that provides users more opportunity for creative self expression. With DSLR-style image shooting, Nightography capabilities and editing in RAW[2] and JPEG, the Galaxy S23 Series makes it easy for any level of photographer, from the everyday user to the professional, to capture phenomenal pro-like content that stands out from the crowd.

“I’m thrilled to work with Samsung Canada on ‘This is My Epic,’ and invite my fellow Canadians to try out one of my favourite ways to capture moments,” said Shahbaz Sheikh, Toronto-based photographer and workshop leader. “I’m truly amazed by the Samsung Galaxy S23 Ultra, which has allowed me to produce next-level content for my portfolio, and I’m excited to share my favourite Galaxy camera features and to see the epic photos workshop participants capture using this device.”

‘This is My Epic’ workshops will be held in Samsung Experience Store locations across Canada in Toronto, Montreal, and Burnaby on the following dates:

• CF Toronto Eaton Centre on June 3^rd
• Montreal Eaton Centre on June 10^th
• Metropolis at Metrotown on June 17^th

To register, please visit https://www.samsung.com/ca/ses/events/

Canadians interested in participating in the contest can submit their entries between May 25, 2023 – June 30, 2023, for a chance to be 1 of 10 winners selected to receive a prize consisting of $1,000 cash and a Samsung Galaxy Prize Pack1. Workshop participants can also submit their favourite pictures taken during the photography workshops.

For information on how to enter the ‘This is My Epic’ contest, please visit Samsung.com/thisismyepic.

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[1] The Contest is open to legal residents of Canada who have reached the age of 16 or over. Participants are required to agree to the full Contest Rules and Regulations and are required to capture and submit their own photograph using a Samsung Galaxy smartphone. There is a total of ten (10) prize packages available to be won (collectively, the “Prizes” and each individually a “Prize”) each consisting of a $1000 cash prize (by way of a cheque) plus a Galaxy Prize Pack made up of a Galaxy S23 Ultra smartphone, a Galaxy Watch5 smartwatch, and a Galaxy Buds2 Pro (valued at $2,399.97 based on MSRP) each selected by the Sponsor.

[2] Expert RAW must be downloaded separately from the Galaxy Store, for free, before use. Expert RAW app is available on Galaxy S23 series (S23 Ultra, S23+, S23), Galaxy S22 Series (S22 Ultra/S22+/S22), S21 Ultra, S20 Ultra, Z Fold4, Z Fold3, Z Fold2 and Note20 Ultra. To automatically transfer images, Quick Share must be installed on the PC and users must log in with same Samsung account on both devices. (PC: Turn on Quick Share reception and Screen. Phone: Turn on Auto Share to PC or tablet in Expert RAW setting > Choose your PC)