Samsung Electronics Co., Ltd. today announced the upcoming global launch of the HU8000F series, its 2025 Hospitality TV. Available in six sizes — 43″, 50″, 55″, 65″, 75″ and 85″ — the HU8000F empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with easy streaming and connectivity options through Google Cast. Samsung will unveil the HU8000F series at HITEC 2025 which takes place between June 16-19 in Indianapolis, USA.

“Samsung HU8000F Hospitality TV series delivers a new level of in-room experience, combining brilliant 4K picture, advanced streaming and easy management,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With an AirSlim design, and integrated cloud capabilities, we are redefining what’s possible for hotel entertainment worldwide.”

Premium Picture Quality, AirSlim Design and Effortless Streaming

The HU8000F is powered by Samsung’s Crystal Processor 4K and features HDR10+ and Dynamic Crystal Colour, immersing hotel guests in one billion shades of colour with lifelike clarity and detail. Additionally, its sleek AirSlim design creates an elegant, nearly bezel-free look that complements any hotel space.

The new model has expanded content options for guests by adding a host of 3^rd party streaming apps along with Netflix and Samsung TV Plus — which are all accessible from the Tizen OS Home. For an enhanced viewing experience, the HU8000F also includes adaptive sound technology, providing real-time audio scene analysis and quality optimization to any news program, sports game, musical performance, TV show or movie.

Hotel-Ready Features and Integrated Hospitality Solutions

For centralized remote management and actionable business insights for hotel managers, Samsung LYNK Cloud [1] streamlines global hospitality operations while helping drive incremental revenue through targeted promotions. With SmartThings  and a multi-code remote, hotel staff can offer personalized in-room experiences and ensure interference-free control, enhancing both convenience and guest satisfaction.

As Google Cast is integrated directly into Samsung hotel TV series, guests can easily access their favourite content from 5,000 Cast-enabled apps by mirroring their Android and iOS [2]devices on the TV, without the need for additional dongles or login requirements. Embedding Cast also removes the need to buy and maintain extra hub-type devices, freeing up an HDMI port.

With  streaming apps, the 2025 Samsung Hospitality TV offers optimized solutions for a seamless and enhanced viewing experience.

Samsung hospitality display series is also built to include practical features tailored for hotel environments, including RJ12 connectors, bathroom speaker support and LAN output ports. Powered by the intuitive and secure Tizen platform, the 2025 Samsung Hospitality TV offers smooth navigation, enterprise-grade protection with Samsung Knox and flexible connectivity through multiple HDMI and USB ports.

For more information about Samsung’s hospitality solutions, please visit www.samsung.com.

[1] Samsung LYNK Cloud solution must be purchased separately. UI may vary by models or hotel’s current platforms.

[2] Compatibility of Android and iOS may vary

Samsung Electronics Co., Ltd. today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025.

The Samsung Colour E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500.

“For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Colour E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”

Samsung Colour E-Paper Brings Greater Energy Efficiency and Flexibility

Samsung Colour E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-colour e-paper technology. This ultra-low power, lightweight and slim display serves as an alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand.

Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage¹. The ultra-slim and lightweight design allows for effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Colour E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.

For seamless device management, a dedicated mobile app² allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Colour E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and colour are accurate before deployment.

Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems.

Moreover, as part of Samsung’s commitment to working toward a sustainable future, the cover of the Colour E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper.

AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display

In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.³

The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease.

SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.⁴

At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.

² Samsung Colour E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.

³ For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above.

⁴ A phased update is scheduled to begin in November 2025.

Samsung Electronics today announced its participation in ISH 2025,¹ the world’s leading trade fair for the sanitary and HVAC industries, to be held March 17-21 in Frankfurt. Samsung will showcase innovative solutions designed to enhance comfort, convenience and connectivity across residential and commercial environments.

“This year marks our second time participating in ISH after our debut in 2023, and we’re excited to present more advanced products along with a variety of smart solutions such as SmartThings Pro and b.IoT Lite,² that align with the ‘Connected Flow’ theme,” said Wim Vangeenberghe, Vice President of Samsung Electronics Air Conditioner Europe B.V. “It’s a meaningful opportunity to showcase our next-generation innovations and underline our commitment to delivering smarter living experiences.”

Product Exhibition: Highlighting Advanced HVAC Solutions

At ISH 2025, Samsung will display a wide array of systems and solutions, including Slim Fit EHS ClimateHub and Mono R290, touch controllers, Wi-Fi modules and other solutions. One of the key highlights will be the unveiling of the new Bespoke AI WindFree air conditioner models, which have been designed to elevate comfort and usability.

The new Bespoke AI WindFree air conditioners for 2025 feature AI³ Fast & Comfort Cooling, which employs AI technology to provide rapid cooling and meet users’ preferences. When turning on the mode, Fast Cooling quickly lowers the room temperature first. AI technology then continuously analyzes the indoor and outdoor environments to detect if it’s reaching the user’s preferred temperature, and then it switches its mode into WindFree Cooling.

Additionally, new Comfort Drying technology enables dehumidification without cold drafts. While conventional dry modes reduce the set temperature for dehumidification, Comfort Drying maintains a comfort humidity level under temperatures set by the user, satisfying customers who do not want to feel cold during dehumidification. Also, users can utilize AI Energy Mode in SmartThings application to reduce energy use by up to 30%.⁴ This is possible as the compressor’s rotating frequency is controlled by AI analysis, preventing sudden stops or increases.

Design Excellence Recognized

Samsung also announced that its Slim Fit EHS ClimateHub indoor units — the ClimateHub Mono and the Hydro Unit Mono⁵ — have won the prestigious Designplus Award in the “Water & Efficiency +” category at ISH 2025. This award acknowledges products that combine innovative design with technology, with a focus on new concepts that deliver added value through technological advancements.

These models have a slim fit design⁶ that allows the product to be installed in various locations and coordinates with anywhere in the house. Despite the slim fit design, key components like magnetic filters, three-way valves and an expansion vessel for space heating are all included as standard features, which ensures timely installation. Moreover, they come with the 7” AI Home,⁷ an expansive screen that significantly improves convenience. It allows users to intuitively control the temperature and settings. Additionally, users can monitor the status and energy usage⁸ of connected solar photovoltaic (PV) systems using the zone overview, as well as control other SmartThings-connected appliances.⁹

Seamless Integration: SmartThings Pro for Advanced Business Environment

In line with the “Connected Flow” theme, Samsung will also demonstrate the benefits of smart solutions utilizing SmartThings Pro¹⁰ through various scenarios and spaces. Visitors will see how SmartThings Pro makes it easy to create a customized business environment with Samsung appliances and some third-party devices — like light bulbs and solar cells — and facilitates comprehensive energy monitoring across the entire home.

Additionally, Samsung will showcase SmartThings Pro and b.IoT Lite for business environments and solutions for commercial spaces like hotels and retail stores. These solutions enhance operational efficiency, enabling smarter management of heating, cooling and energy consumption.

Samsung remains committed to expanding its HVAC business globally and continue to innovate and provide innovative climate solutions to customers worldwide. Visitors to Samsung’s booth at ISH 2025 will have the opportunity to explore new products packed with these technologies, engage with representatives and experience the future of HVAC solutions firsthand.

¹ The “Internationale Sanitär- und Heizungsmesse” (ISH) translates from German to “International Sanitation and Heating Fair.”
² b.IoT Lite is an integrated control solution designed to optimize the operation of VRF systems in small to medium-sized buildings. As a server-based platform, it provides advanced functionality such as predictive maintenance and energy management.
³ To use AI Auto Cooling, a Wi-Fi connection and Samsung account SmartThings are required.
⁴ The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C / 24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account.
⁵ The ClimateHub Mono has an integrated water tank, while the Hydro Unit Mono is a wall-mounted unit without a water tank.
⁶ Dimensions: ClimateHub Mono = 598(W) x 1,850(H) x 600(D) mm, Hydro Unit Mono = 530(W) x 840(H) x 350(D) mm.
⁷ AI Home refers to the 7’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.
⁸ Requires a connection between the EHS and PV system and is activated using the PV function in AI Home.
⁹ Requires a Samsung account. Appliances must be connected to the Wi-Fi network and registered in the SmartThings App.
¹⁰ Must download the SmartThings app available on Android and iOS. A Wi-Fi connection and a Samsung account are required.

Google Cast integration enhances guest entertainment with a personalized and effortless streaming experience

Samsung Electronics Co., Ltd., a global leader in display technology, today announced it will showcase its highly anticipated 2025 hotel TV lineup at Integrated Systems Europe (ISE) 2025 in Barcelona. The new lineup combines sophisticated designs, innovative in-room entertainment features, and a unified platform, reinforcing Samsung’s commitment to redefining the premium hotel experience.

“Our 2025 hotel TV lineup is designed to elevate the guest experience with personalization at its core,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Hotels can customize their room’s ambiance with The Frame’s Art Mode, offer seamless streaming with Apple Airplay and the newly added Google Cast, and enable convenient control of the room environment through SmartThings Pro, all tailored to individual guest preferences.”

Redefining Hotel Aesthetics With The Frame

Samsung’s 2025 lineup introduces the award-winning The Frame (model name HL03F)^[1] as a hotel TV, bringing stunning 4K QLED picture quality with vivid colours, deep contrasts and lifelike visuals to every room, all while maintaining a sleek and sophisticated design that transforms interiors. With its innovative Art Mode, The Frame allows hotel managers to customize guest rooms and surroundings by displaying a curated selection of modern or classic artwork — or even other tailored images such as hotel-branded visuals — when the TV is not in use.

Combined with an Anti-Reflection Matte Display that limits light interference and a Slim-Fit Wall Mount that enables the TV to sit flush against the wall like a true art piece, The Frame elevates hotel aesthetics with a unique blend of luxury and personalization.

As the official visual display sponsor of Art Basel, The Frame reflects Samsung’s dedication to combining cutting-edge technology with timeless design. Its introduction sets a new benchmark for hotels seeking to deliver a refined, personalized and visually captivating experience for their guests.

Enhancing Guest Experiences With Google Cast for Seamless Streaming

2025-Samsung-Hotel-TV-works-with-Google-Cast

Samsung’s 2025 hotel TV lineup, along with the 2024 HBU8000, takes in-room entertainment to the next level by supporting Google Cast^[2] for secure, seamless, in-room streaming. Guests will be able to easily cast their favorite content directly from their Android and iOS devices to the TV without the need for additional dongles or login requirements. The connection process is quick and straightforward, utilizing QR codes for instant pairing.

“We’re thrilled to bring Google Cast to Samsung TVs, extending the convenience of seamless content sharing to both hospitality and consumer models,” said Tiger Lan, Google’s senior director of engineering for multi-device experiences. “Whether guests are enjoying their favorite shows and playlists on hotel TVs or streaming effortlessly at home, this collaboration ensures users have reliable, personalized access to their content wherever they are.”

The lineup also supports Apple AirPlay,^[3] allowing hotel guests to securely connect their iOS and iPadOS devices to the TVs in their rooms for an effortless streaming experience.

Unlike traditional systems, both Apple Airplay and Google Cast can be used independently of third-party system integrator (SI) requirements, simplifying installation for hotels and reducing infrastructure demands.

Streamlining Hotel Operations With a Connected Ecosystem

Samsung’s 2025 hotel TV lineup introduces a fully connected ecosystem designed to enhance operations and elevate guest experiences. With Tizen 9.0, guests benefit from an intuitive and seamless interface that simplifies access to streaming apps, smart room controls, and personalized services, creating a more enjoyable and connected stay.

For hotel operators, LYNK Cloud offers a powerful cloud-based solution that combines customizable content delivery, remote device management and over-the-top (OTT) entertainment. Equipped with an e-commerce platform, it enables guests to perform service interactions such as ordering room service, booking hotel amenities, and accessing a digital concierge. Simultaneously, hotel managers gain valuable insights to personalize guest content and deploy targeted promotions across rooms or properties globally, driving operational efficiency and guest satisfaction.

SmartThings Pro further strengthens IoT connectivity by enabling secure and centralized control of Samsung Hospitality TVs, Smart Signage, air conditioning systems and more. With a scalable dashboard and customizable application programming interfaces (APIs), SmartThings Pro allows hotel IT teams to monitor performance, manage devices across multiple units, and seamlessly integrate with existing systems.

^[1] The functionality of The Frame in the hotel TV lineup may vary from the consumer version.

[2] Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above and iOS 14 and above. Availability may vary by device, software version, and region.

^[3] AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14, and later versions. Availability may vary by device, software version, and region.

▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025.

Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums.

▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth.

Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology.

• Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient
• HoloDisplay: Bringing Signage to Life With 3D Innovation
• Transparent MICRO LED: Blending Reality and Digital Content
• Interactive Display: A Smarter, More Interactive Classroom Experience
• The Wall: Optimizing Command and Control Rooms With High-Resolution Displays
• The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
• SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
• Another Record-Breaking Year for Samsung at ISE 2025

Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient

▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor.

Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W¹ of power when showing a static image and can easily be managed through a dedicated app² or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform.

Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation.

HoloDisplay: Bringing Signage to Life With 3D Innovation

▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience

Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality. The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation.

Transparent MICRO LED: Blending Reality and Digital Content

▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display.

The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News.

Interactive Display: A Smarter, More Interactive Classroom Experience

▲ 2025 Interactive Display with Samsung AI Assistant

Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search.

The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution.

The Wall: Optimizing Command and Control Rooms With High-Resolution Displays

▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right)

Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making.

In the United States, NASCAR’s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen.

The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers

▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025

Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments.

“The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.”

SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation

▲ The SmartThings Pro wall

Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections.

Several new partnerships enhance the functionality of SmartThings Pro in business settings.

• Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security.
• Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader.
• Hotels: ABB devices integrate with NETxAutomation management systems and SmartThings Pro to create new guest experiences.

Another Record-Breaking Year for Samsung at ISE 2025

Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024.

Best of Show Awards from Future

• AV Technology: Samsung Color E-Paper
• Digital Signage: Samsung Color E-Paper
• Installation: Samsung Color E-Paper and HoloDisplay
• Tech & Learning: 2025 Interactive Display

AV News Awards

• AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea
• Digital Signage Innovation of the Year Award:Transparent MICRO LED

Inavation Awards

• Applied Technology Award:Samsung for using Onyx Led screens at Pathé Palace in Paris, France

▲ Employees from Samsung France receive the Applied Technology Award.

Top New Technologies (TNT) Awards from Commercial Integrator

• All-Weather Display: OHDX Outdoor Signage 46”and 55”
• TVs: 2024 HBU8000 Hospitality TV
• Video Monitors: QHFX 115” Smart Signage

ISE Stand Design Awards from EXHIBITOR Magazine

• Sustainability Recognition XL (250 m² or more): Samsung

▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth.

ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond.

¹ The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
² Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.