Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row¹.

According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership², reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• All‑in‑one soundbar HW‑QS90H
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”

¹  Omdia Q4 2025 Public Display Report, by unit sales.

²   Samsung is ranked No.1 selling soundbar brand for 12 years (2014-2025) @2026 Furturesource Consulting

HW-QS700F features innovative adaptive design that offers more versatility for your home setup

Samsung Electronics Co., Ltd. introduced its latest advancements in home audio technology with the new Q-series (HW-Q990F and HW-QS700F) soundbars at CES 2025. These flagship models combine innovative hardware with intelligent AI-driven features, designed to elevate home entertainment with immersive sound.

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish.

The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound.

• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle.

• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to provide optimal clarity and immersive sound in either configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit Samsung.com.

Samsung Electronics has been recognized as a leader in the global soundbar market.[1] A newly released report  notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.[2]

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, as well as exhibiting a sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of their space, providing tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022,[3] and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.[4]

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts.

HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of thespace, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through the Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets their evolving needs,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying impressive cinematic sound in combination with smart audio features and enhanced connectivity.”

According to FutureSource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.[5]

For more information, please visit https://www.samsung.com.

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[1] According to the market research firm, FutureSource Consulting, on Feb 28, 2023.

[2] According to FutureSource report, “Worldwide Home Audio Quarterly Tracker” published on Feb 28, 2023.

[3] https://www.avforums.com/reviews/samsung-hw-q990b-soundbar-review.19742/

[4] https://www.newsweek.com/samsung-hw-s800b-soundbar-review-super-slim-super-sound-1697374

[5] According to FutureSource report, “Worldwide Home Audio Quarterly Tracker” published on Feb 28, 2023.

Mississauga, ON – January 9, 2018 – Samsung Electronics Canada announced today that the company unveiled a new premium lifestyle soundbar at CES 2018, the NW700 Sound+. The wall-mountable NW700 Sound+ soundbar succeeds the award-winning MS650 Sound+ model and incorporates sound-enhancing features, such as distortion-cancelling, wide-range tweeters and multi-speaker control, all technologies developed at the Samsung Audio Lab in Valencia, California.

The NW700 Sound+ soundbar sports a slim and sleek external design optimized for wall mounting. The 53.5mm-width soundbar, which seamlessly works with a wall mount TV, is 41% narrower than the previous Samsung MS650 Sound+ model, allowing users to achieve harmonious design. The monolithic soundbar adopts three channels and slim sound technology to deliver dynamic and targeted sound for an immersive listening experience. The body of the soundbar also has a built-in subwoofer, eliminating the need for an external subwoofer and contributing to a clean, slender design for a home entertainment space.

“Samsung creates seamless, smart experiences that simplify the lives of Canadians through intuitive innovation and inspired design,” said Pat Bugos, Vice President, Consumer Electronics, Samsung Canada. “With our NW700 Sound+ soundbar, we are not only committed to sleek, design-forward aesthetics through design, but also to delivering immersive sound quality to our consumers..”

The technology found in the NW700 Sound+ and its previous iterations has been praised for helping the soundbars achieve powerful bass, cohesive soundstage and impressive clarity. The distortion-cancelling technology has also been recognized for effectively syncing the drivers in the soundbar to produce a clear and powerful sound. The technology works by predicting distortion at the end of the speaker movement and making the necessary adjustments before the distortion actually takes place. This results in smooth, virtually distortion-free bass tones.

The NW700 Sound+ also supports three sound modes including Standard Mode, Surround Mode, which is used to expand surround sound performance, and Smart Mode, which automatically adjusts volume and surround sound effects.

As one of the newest lifestyle products at Samsung, the NW700 Sound+ soundbar is well-suited to be seamlessly integrated into most of home’s décor and home theater systems. For more information, please visit Samsung’s CES booth #15006, on Level 1 of the Central Hall in the Las Vegas Convention Center from January 9-12, 2018.