Samsung Electronics Co., Ltd. today announced that Galaxy S25 has been honored with the 2025 Design for Recycling® Award, the highest recognition for excellence in innovation in product design and manufacturing presented by the Recycled Materials Association (ReMA), a leading industry organization dedicated to promoting recycling and circular innovation.

This award recognizes Samsung’s innovative efforts to scale its use of recycled materials and do more with less of the planet’s natural resources. Galaxy S25 is the first Galaxy device to incorporate recycled cobalt —a critical material used in batteries—sourced through Samsung’s new Circular Battery Supply Chain¹. This system recovers cobalt from previously used Galaxy devices and batteries discarded during the manufacturing process², helping to reuse valuable materials and reduce the need for newly-mined cobalt.

“Samsung is committed to embedding sustainability throughout our products’ life cycle from design, to usage and disposal,” said Daniel Araujo, VP and Head of the Sustainability Management Office, Mobile eXperience(MX) Business at Samsung Electronics. “Galaxy S25 represents an important milestone in our journey to enhance circularity in our products and operations, combining cutting-edge innovation with responsibility for the planet. We will continue expanding our efforts to create a more sustainable future for future generations.”

“Samsung has demonstrated true leadership by incorporating design for recycling principles into every phase of Galaxy S25,” said Robin Wiener, President of the Recycled Materials Association (ReMA). “Their use of various recycled materials shows a clear commitment to designing the products we rely on every day with innovation and environmental responsibility.”

Building on its progress in battery recycling, the Galaxy S25 features eight different recycled materials³ across its components, including aluminum, rare earth elements like neodymium and steel. For the first time, recycled material has been integrated into armor aluminum frame⁴, ensuring that every external component of Galaxy S25 contains at least one recycled material. The Galaxy S25 series packaging box is also made with 100% recycled paper, eliminating single-use plastics.

These initiatives support Samsung’s broader environmental goals, including working toward transitioning to 100 percent renewable energy across global DX operations by 2027, and incorporating at least one recycled material into every module of every mobile product⁵ by 2030.

The award ceremony will be held on May 14 at the ReMA Convention in San Diego, California.

¹ Uses a minimum of 50% recycled cobalt for batteries – a minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.

² Inclusion of recycled cobalt in Galaxy batteries may vary depending on the market.

³ The percentage of each recycled material differs per component.

⁴ The Metal Frame (Case Front) of S25 contains a minimum of 20% recycled aluminum by weight.

⁵ Based on our announcement during Samsung Galaxy Unpacked January 2024. Samsung defines a module of a smartphone as the Antenna, Battery, Camera, Display, Mechanical Components, Motor, PBA/FPCB, Speaker, Wireless Charger Module and Packaging.

Supporting Marine Ecosystem Research Through Global Collaboration

Introduced at Galaxy Unpacked in January 2025, Coral in Focus is an initiative launched last year that supports local communities, including those in Fiji, Indonesia and the United States, to work to restore coastal ecosystems.

Samsung has partnered with Seatrees, a nonprofit organization dedicated to restoring marine ecosystems, to explore, new, innovative solutions for coral reef restoration. The company has introduced Ocean Mode[1] on the Galaxy S24 Ultra, an exclusive camera feature that enables vivid image capture underwater. These images provide accurate visual data for marine researchers who create 3D photogrammetry models to continuously monitor and analyze coral reefs. Local partner organizations then use these findings to guide their on-site coral restoration efforts.

Ocean Mode: How Galaxy Camera Innovation Is Helping with Coral Reef Restoration Work

Partners and local field teams use Ocean Mode to reduce the excessive blue tones common in underwater photography, allowing for a more accurate representation of coral colors. The feature also helps minimize motion blur through optimized shutter speed and multi-frame image processing. Additionally, the interval shooting function enables thousands of high-resolution coral images to be captured in a single session — improving both efficiency and image clarity.

With these coral restoration initiatives, photos taken with Ocean Mode have been used to produce 17 3D models of coral reefs to analyze the health and growth of reefs.

In total, Seatrees has planted approximately 11,046 coral fragments to restore 10,705 square meters of coral reef habitat — roughly the size of 25 basketball courts.

Since unveiling its “Galaxy for the Planet” environmental vision in 2021, Samsung has continued its efforts toward a more sustainable future — not only by incorporating ocean-bound plastics from discarded fishing nets into its products but also by expanding into marine ecosystem restoration research. These actions reflect the company’s ongoing commitment to reducing its environmental impact across the entire product life cycle and beyond.

[1] Ocean Mode was exclusively developed for this project and is only available to participating partners.

Samsung Canada today unveiled the top 12 regional finalist schools in the 10^thannual Samsung Solve for Tomorrow competition[1], a national initiative that challenges students to apply Science, Technology, Engineering, and Math (STEM) to solve real-world challenges in their communities. With a total of $125,000 in prizing across all finalists and winners, this year’s competition is focused on three key themes: sustainability, equity-seeking groups and health.

“It’s truly inspiring to see the ingenuity and creativity shown by these bright young minds,” said Brian Shin, Samsung Electronics Canada Inc. President & CEO. “At Samsung, we are committed to fostering STEM education that goes beyond the classroom—one that empowers students to transform their communities and solve global challenges. These students are envisioning a better future and actively building it.”

The top 12 regional finalist schools include:

• Aldershot School (Burlington, ON): Employing the quantum monte-carlo method, students proposed a more effective method to identify faults in photovoltaic farms.
• Allan A. Martin Senior Public School (Mississauga, ON): To avoid the environmental consequences of mining lithium for batteries, students proposed creating aqueous magnesium batteries as a more sustainable alternative.
• Bishop Reding Catholic Secondary School (Milton, ON): To reduce food waste and food insecurity, students proposed an app to connect individuals in need to businesses donating excess meals or groceries.
• École Publique aux Quatre Vents (Parry Sound, ON): Recognizing a lack of proactive methods to detect issues in the ocean, students proposed the development of a smart buoy to track the conditions of the Georgian Bay in real-time.
• Elsie MacGill Secondary School (Milton, ON): As an alternative to fossil fuels, students proposed kinetic plates to convert kinetic energy to electricity to sustainably power homes and their city.
• Grandview Heights Secondary School (Surrey, BC): To raise awareness to the dangers of vaping, students proposed to create an app to evaluate lung health and encourage users to quit through the tracking of streaks.
• Merivale High School (Nepean, ON): To prevent electricity waste, students proposed a smart lighting system with a machine learning module that adjusts to environmental conditions and user preferences.
• Port Credit Secondary School (Mississauga, ON): To reduce the reliance on HVAC systems, students proposed creating heat-absorbing bricks that would release the stored heat during peak energy usage hours.
• Saint John Paul II Catholic Secondary School (Scarborough, ON): To reduce plastic waste, students proposed a recycling system to convert plastics in usable 3D print filaments.
• STEM Innovation Academy High School (Calgary, AB): To promote increased autonomy for wheelchair users, students proposed a headband that reads the user’s brain waves to operate the wheelchair.
• Thomas A. Blakelock High School (Oakville, ON): To reduce the instances of marine bycatch, students proposed magnetized fishing nets that sends warning signals to repel sharks.
• Unionville High School (Markham, ON): Acknowledging the declining number of Ontario’s farms and farmers, students proposed an AI-powered farming app to enhance efficiency and sustainability while relieving the work load of farmers.

The top 12 schools will now advance to the next stage of the competition, where they will collaborate with Samsung mentors to refine their project ideas, as well as gain expert insights and strategic feedback on their proposed solutions. As part of their development, they will also attend a Design Thinking masterclass led by The Knowledge Society, equipping them with advanced problem-solving skills. To compete for one of the four (4) available spots as a national finalist, each top 12 regional finalist will submit a five-minute video presentation of their idea, which will be evaluated by a panel of judges in April 2025.

To learn more about Samsung Solve for Tomorrow, the finalist projects, and how Samsung is shaping the future of STEM in Canada, visit www.samsung.com/ca/solve

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[1] Terms and Conditions apply. The Samsung Solve for Tomorrow Contest begins on12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and ends at 11:59:59 p.m. EST on Wednesday, April 30, 2025.Open to residents of Canada who are twenty one (21) years of age or older and are currently employed as full-time teachers in a public Middle School, Junior High School, or High School, grades 6-12, including Charter Schools that are 50% or more publicly funded in Canada. All Canadian publicly funded schools are eligible to participate. Schools that are publicly funded but outside of the provincially-run school board/district/division system, such as Charter Schools in Alberta and Federally-funded schools in FNMI communities, are eligible to apply if they meet the grade requirements. A full-time teacher, as defined above, is eligible to enter the Contest as part of a team with at least one (1) or more students up to a maximum of fifty (50) students (the “Participant”). The Contest is divided into three phases. Phase One requires teams to submit a written entry through the registration link on samsung.com/ca/solve between 12:00:01 a.m. Eastern Standard Time (“EST”) on October 15, 2024 and 11:59:59 p.m. EST on January 31, 2025. Twelve (12) Regional Finalist teams will be selected on or about February 19, 2025 by a panel of six (6) qualified judges selected by Samsung based on the selection criteria stated in the full Official Contest Rules. Each eligible Regional Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $2,500 per selected team. During Phase Two, each Regional Finalist team will be required to submit a video between February 20, 2025 at 12:00:01 a.m. EST and March 28, 2025 at 11:59:59 p.m. EST to be eligible. All eligible submissions received will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and four (4) National Finalists will be selected. Each eligible National Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $5,000 per selected team. Phase Three requires each National Finalist team to make a presentation to judges on their Project based on the criteria provided by Sponsor (the “Presentation”). All eligible Presentations will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and one (1) Grand Prize Winner, and two (2) Runner Up Winners will be selected. The eligible Grand Prize Winner and Runner Up Winners shall receive winning prizes as follows: Grand Prize Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $50,000; First Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000; Second Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000. The videos of all four (4) National Finalists will exhibited on samsung.com/ca/solve, and eligible members of the general public will be permitted to vote on their favourite National Finalist Entry. Voting will be open from 12:01:01 a.m. EST April 15, 2025 and end at 11:59:59 p.m. EST on, April 28, 2025 (“Public Voting Period”). The eligible National Finalist who receives the most qualifying votes will be awarded Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $5,000. All prizes will be made payable to the Participant’s school for use by the winning teacher. Odds of winning depend upon the total number of entries received during each phase. Must correctly answer a mathematical skill-testing question to win. For more information and a copy of the full Official Contest Rules, visit samsung.com/ca/solve.

Solve for Tomorrow Contest[i], Samsung’s annual corporate social responsibility program and nationwide competition, encourages Canadian students in grades 6 – 12 to develop innovative solutions to address pressing challenges facing their communities. St. Mary-St. Cecilia Catholic School in Morrisburg, Ontario won the 2023 competition with their hydrogen generator prototype, a device that supports the shift to sustainable energy sources for residential and commercial buildings. We sat down with the teachers of the winning team, Blair Fitzsimons and Laura Ferguson, to discuss their experiences.

Inspiration: What made you want to enter the Samsung Solve for Tomorrow contest?

Many reasons! Above all, competitions like this empower students to drive change in the world.  Students do not have to wait until adulthood to solve messy problems; they simply need to be given the opportunity. This is what we try to do every day in the classroom: to empower the leaders and changemakers of tomorrow. As educators, we need to give kids the opportunity to do the things they believe are impossible.  In my experience, they will do unimaginable things that you never thought possible, if given the chance.

Team Dynamics: How did you organize and manage the student team during the development of the hydrogen generator?

The key to success is focusing the kids on small achievable goals, followed by celebration.  With a project like this, it can become easily overwhelming, especially for students.

I am a firm believer in creating opportunities where students can experience child-sized adversity or crisis. There, they begin to ponder approaches or solutions without the limitations that we as adults approach problem solving. It also makes each individual success or contribution from a student much more significant.

From prototype to prototype, we would take the lessons learned and apply it to our next iteration. We also researched the mathematical principles for hydrogen generation, to validate our designs with actual numbers. The dynamic was playful and fun, but also with a managed timeline to ensure we reached our goals.

Highlight: What was your high point from the whole experience?

My highlight was certainly the final five awards ceremony. Being a small school in rural eastern Ontario, the students really struggled to understand how significant their work was.  As grade six students, I felt that they never truly believed that they could beat high school level teams. On awards ceremony day, surrounded by parents, friends and teachers, they, for the first time, realized their awesome potential after receiving such amazing recognition.  The cheers, the tears and the clapping as they danced and celebrated on center stage was a special moment in my career.

Educational Impact: How has participating in the contest impacted your students’ interest in STEM or their future plans?

As teachers, we try to plant seeds of inspiration and excitement for STEM learning.  Oftentimes, we never get to see that seed blossom or produce fruit; we are just one step along their journey. I truly believe that these students will go on to accomplish amazing things because they were given the opportunity to discover their true potential as change makers, through this competition.

Advice for Teachers: What would you like to share with teachers participating in the 2025 contest?

I would encourage other educators to walk with students and be co-learners. Take their ideas seriously and find ways to make what you believe is impossible possible. I would say take the leap and trust in your abilities to manage the chaos of an oftentimes messy learning journey.

Long-Term Vision: Where do you see this project heading in the next five to ten years?

We have done so much of the preliminary work but now need experts to take this to the next level of trials and prototyping.  Hydrogen technologies are only now being considered as a viable alternative to energy production and storage and we feel ours can make a difference. We believed that, as Canadians, we all have a shared responsibility to fight climate change.

To learn more about Samsung’s Solve for Tomorrow Contest, see here.

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[i] Terms and Conditions apply. The Samsung Solve for Tomorrow Contest begins on12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and ends at 11:59:59 p.m. EST on Wednesday, April 30, 2025.Open to residents of Canada who are twenty one (21) years of age or older and are currently employed as full-time teachers in a public Middle School, Junior High School, or High School, grades 6-12, including Charter Schools that are 50% or more publicly funded in Canada. All Canadian publicly funded schools are eligible to participate. Schools that are publicly funded but outside of the provincially-run school board/district/division system, such as Charter Schools in Alberta and Federally-funded schools in FNMI communities, are eligible to apply if they meet the grade requirements. A full-time teacher, as defined above, is eligible to enter the Contest as part of a team with at least one (1) or more students up to a maximum of fifty (50) students (the “Participant”). The Contest is divided into three phases. Phase One requires teams to submit a written entry through the registration link on samsung.com/ca/solve between 12:00:01 a.m. Eastern Standard Time (“EST”) on October 15, 2024 and 11:59:59 p.m. EST on January 31, 2025. Twelve (12) Regional Finalist teams will be selected on or about February 19, 2025 by a panel of six (6) qualified judges selected by Samsung based on the selection criteria stated in the full Official Contest Rules. Each eligible Regional Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $2,500 per selected team. During Phase Two, each Regional Finalist team will be required to submit a video between February 20, 2025 at 12:00:01 a.m. EST and March 28, 2025 at 11:59:59 p.m. EST to be eligible. All eligible submissions received will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and four (4) National Finalists will be selected. Each eligible National Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $5,000 per selected team. Phase Three requires each National Finalist team to make a presentation to judges on their Project based on the criteria provided by Sponsor (the “Presentation”). All eligible Presentations will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and one (1) Grand Prize Winner, and two (2) Runner Up Winners will be selected. The eligible Grand Prize Winner and Runner Up Winners shall receive winning prizes as follows: Grand Prize Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $50,000; First Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000; Second Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000. The videos of all four (4) National Finalists will exhibited on samsung.com/ca/solve, and eligible members of the general public will be permitted to vote on their favourite National Finalist Entry. Voting will be open from 12:01:01 a.m. EST April 15, 2025 and end at 11:59:59 p.m. EST on, April 28, 2025 (“Public Voting Period”). The eligible National Finalist who receives the most qualifying votes will be awarded Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $5,000. All prizes will be made payable to the Participant’s school for use by the winning teacher. Odds of winning depend upon the total number of entries received during each phase. Must correctly answer a mathematical skill-testing question to win. For more information and a copy of the full Official Contest Rules, visit samsung.com/ca/solve.

Samsung Canada is excited to announce the panel of judges for the 2024/2025 Solve for Tomorrow Contest[i], a nationwide competition aimed at encouraging Canadian students in grades 6 – 12 to develop innovative solutions to address pressing challenges facing their communities. This year the themes of the contest include environmental sustainability, equity for equity-seeking groups, and health in our communities.

“We are honoured to partner with this talented panel of judges in championing the next generation of Canadian innovators,” said Jihoon Lee, President and CEO of Samsung Canada. “Together with the Solve for Tomorrow judges, we hope to encourage and empower the ingenuity of students to help build a better future.”

In line with this year’s themes, the Solve for Tomorrow judge lineup for 2024/2025 includes community leaders and advocates in the fields of environmental sustainability, equity, and health care, along with members of the Samsung Canada team. The judge lineup is as follows:

• Sachin Doshi, General Surgery Resident, University of Toronto. Sachin is an MBA candidate at Wharton and the University of Pennsylvania, whose focus is on healthcare management and innovation. He is also a General Surgery Resident at the University of Toronto, where he provides comprehensive surgical care across multiple specialties. With a keen interest in research, regulatory approval, and investment in medical innovation, Sachin is dedicated to advancing healthcare through technology.
• Brian Warren, Founder & Executive Director, Start2Finish. Start2Finish is an organization dedicated to breaking the cycle of child poverty in Canada. Through groundbreaking programming and child advocacy, Brian has created a transformative educational model that supports at-risk children from grade one through to post-secondary, empowering them to overcome barriers to success. With over 24 years of leadership, his work has reached communities across Canada and internationally, providing hope and opportunity to children in need.
• Shea Tough, Director of Program Success, The Knowledge Society. With a passion for advancing scientific solutions to real-world challenges, Shea is dedicated to exploring the untapped potential of scientific tools. Shea is focused on the transformative shift happening in the biotech industry, where innovative technologies are poised to reshape the way we live. Through mentorship and leadership, Shea is actively contributing to the future of technology and innovation.
• Stefanie Knights, Director, Talent Management, Samsung Electronics Canada. Stefanie leads organizational development initiatives focused on performance management, diversity, equity, inclusion, and leadership development. With a passion for people development and fostering an inclusive workplace, Stefanie drives programs that promote engagement, continuous learning, and equal opportunity. She excels in creating innovative solutions to address the evolving needs of the business and ensure a dynamic, high-performing workforce.
• Laura Donaldson, Director & Head of Brand Marketing (Mobile), Samsung Electronics Canada. With extensive experience in brand marketing, Laura brings a strong focus on innovation and consumer engagement. Her expertise spans strategic planning and driving impactful mobile campaigns that strengthen brand reputation.
• Christian Di Vincenzo, Director, Corporate Marketing, Samsung Electronics Canada. Christian leads the development of consumer-centric strategies to drive brand growth. With experience across technology and automotive sectors, Christian specializes in integrated marketing, branding, and product management. Passionate about innovation, team building and making an impact, he excels in transforming market insights into actionable growth initiatives.

Following the nationwide call for applications, the judges will have the challenging task of selecting the regional finalists in January 2025. These finalists will have an incredible opportunity to participate in a workshop with the judges as well as receive mentorship from Samsung employees, helping the students to refine and enhance their submissions before the next round of the contest. From there, twelve national finalists will be selected, and ultimately, one will be named the 2025 “School for Tomorrow.”

As part of the contest, a grand total of $125,000 in Samsung technology and vouchers will awarded, supporting eligible finalists and winners as they take their solutions to the next level.

Applications are still being accepted. To learn more, visit samsung.com/ca/solve and submit your application by December 20, 2024.

[i] Terms and Conditions apply. The Samsung Solve for Tomorrow Contest begins on12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and ends at 11:59:59 p.m. EST on Wednesday, April 30, 2025.Open to residents of Canada who are twenty one (21) years of age or older and are currently employed as full-time teachers in a public Middle School, Junior High School, or High School, grades 6-12, including Charter Schools that are 50% or more publicly funded in Canada. All Canadian publicly funded schools are eligible to participate. Schools that are publicly funded but outside of the provincially-run school board/district/division system, such as Charter Schools in Alberta and Federally-funded schools in FNMI communities, are eligible to apply if they meet the grade requirements. A full-time teacher, as defined above, is eligible to enter the Contest as part of a team with at least one (1) or more students up to a maximum of fifty (50) students (the “Participant”). The Contest is divided into three phases. Phase One requires teams to submit a written entry through the registration link on samsung.com/ca/solve between 12:00:01 a.m. Eastern Standard Time (“EST”) on Tuesday, October 15, 2024 and 11:59:59 p.m. EST on Friday, December 20, 2024. Twelve (12) Regional Finalist teams will be selected on or about Monday, January 20, 2024 by a panel of six (6) qualified judges selected by Samsung based on the selection criteria stated in the full Official Contest Rules. Each eligible Regional Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $2,500 per selected team. During Phase Two, each Regional Finalist team will be required to submit a video between Thursday, January 30, 2025 at 12:00:01 a.m. EST and Friday, February 28, 2025 at 11:59:59 p.m. EST to be eligible. All eligible submissions received will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and four (4) National Finalists will be selected. Each eligible National Finalist will receive a Samsung Voucher to purchase Samsung technology, and/or select Samsung products, with a total value of $5,000 per selected team. Phase Three requires each National Finalist team to make a presentation to judges on their Project based on the criteria provided by Sponsor (the “Presentation”). All eligible Presentations will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Official Contest Rules, and one (1) Grand Prize Winner, and two (2) Runner Up Winners will be selected. The eligible Grand Prize Winner and Runner Up Winners shall receive winning prizes as follows: Grand Prize Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $50,000; First Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000; Second Runner Up Winner – Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $10,000. The videos of all four (4) National Finalists will exhibited on samsung.com/ca/solve, and eligible members of the general public will be permitted to vote on their favourite National Finalist Entry. Voting will be open from 12:01:01 a.m. EST Tuesday, April 1, 2025 and end at 11:59:59 p.m. EST on, Wednesday, April 16, 2025 (“Public Voting Period”). The eligible National Finalist who receives the most qualifying votes will be awarded Samsung Vouchers to purchase Samsung technology, and/or select Samsung products with a combined total value of $5,000. All prizes will be made payable to the Participant’s school for use by the winning teacher. Odds of winning depend upon the total number of entries received during each phase. Must correctly answer a mathematical skill-testing question to win. For more information and a copy of the full Official Contest Rules, visit samsung.com/ca/solve.

Building on the strong foundation of a multi-year partnership, Samsung Electronics and Procter & Gamble launched the “Tide POD Cold” wash cycle on Samsung washers, making cold-water energy saving a convenient and effective reality for consumers across North America.

This type of joint innovation was made possible through close collaboration between two leaders in their respective industries. For example, Samsung continues to develop washer innovations with notable examples including AI Energy Mode, which allows consumers to save energy.

To delve deeper into this collaboration, we sat down with Sung Dae Lee, Head Engineer from the Digital Appliance (DA) Business at Samsung Electronics, and Jon Powell, Senior Director of Fabric Care Research & Development at P&G to get their thoughts on this cross-border, cross-time zone initiative. Below are some of the highlights from the interview:

Q: How did this collaboration come about?

Sung Dae Lee: The collaboration between Samsung and P&G has its origins in a simple idea. How can we deliver a superior cleaning experience when using cold water? The product developers at Samsung, together with P&G scientists, discovered that by combining key elements of Samsung’s hardware and software technology together with Tide’s unique formulation, laundry could be washed in cold water while still delivering excellent cleaning performance.

Q: Can you tell us about the synergy of this collaborative process?

Jon Powell: The collaboration involved technical synergy between P&G and Samsung, with both companies working together to design the Tide POD Cold cycle. This involved understanding the parameters of the Samsung machines and how the detergent chemistries interacted with those parameters to deliver optimal performance.

Sung Dae Lee: The Samsung washing machine with AI Energy Mode reduces electricity consumption for heating water, while the Tide POD Cold cycle ensures effective cleaning in cold water. Both companies prioritize energy conservation, which enhances our synergy.

Q: Can you tell us more about the formulation of Tide detergent? What makes Tide so effective, even in cold water?

Jon Powell: Tide detergent formulation incorporates special ingredients such as polymer systems to make it effective, even in cold water. Tide uses specially designed surfactants to help lift and remove soils, and these are especially effective at greasy food stain and body soil removal. Proprietary enzymes, which remain stable and effective at low temperatures, help remove specific types of stains like chocolate, toothpaste and grass stains. Polymer systems ensure that everything removed from the clothes gets suspended in the wash water and does not redeposit on the clothes.

To validate the performance of the new Tide POD Cold cycle, P&G performed certification testing. Stain removal tests were conducted using Samsung machines to compare the relative amount of stain removal between the normal cold cycle, the Tide POD Cold cycle, and the normal warm cycle.

Q: Were there any characteristics specific to the U.S. market or its users that were emphasized during development?

Sung Dae Lee: Generally speaking, U.S. consumers prefer shorter washing machine cycles, so we focused on achieving effective cleaning in cold water without increasing wash time. As a result of these efforts, the Tide POD Cold cycle only takes three minutes longer than the Normal cycle, while still delivering outstanding cleaning performance.

Q: What are your thoughts about Samsung’s laundry technology?

Jon Powell: Samsung has great machines, and their engineers have a deep understanding of designing machines that are easy to use and provide a high level of customization for consumers through AI. The LCD screen not only allowed for convenient product control but also provided easy access to various services such as the internet and YouTube. Samsung has designed a user experience that makes laundry easy and accessible for consumers.

Q:Please tell us more about P&G’s Tide Cold Certified program.

Jon Powell: The Tide Cold Certified program was launched to encourage more loads to be done in cold water. P&G aims to work with partners, such as Samsung, to provide an excellent wash performance, even when using cold water. Readers can learn more about the Tide Cold Certified program on the official website.

Q: Any final comments that you would like to share regarding the partnership, including your future vision or aspirations?

Sung Dae Lee: This experience has further encouraged Samsung to view consumer needs from many different perspectives and strive to deliver the most satisfying experiences possible.

Jon Powell: The partnership between P&G and Samsung is just getting started. The shared vision of both companies to deliver superior consumer experiences every day provides opportunities for future collaboration and innovation.

Together with P&G, Samsung shares a common vision to improve the consumer laundry experience through the power of innovation and collaboration. This partnership highlights how two global leaders are working together to provide more value to our consumers.

1 Available on select Samsung laundry machines in North America

New Joint Venture to Provide Outstanding Heating and Cooling Solutions to Customers in the U.S. and Canada

Samsung Electronics Co., Ltd. today announced that it has agreed to form a joint venture with Lennox (NYSE: LII), a leading provider of innovative climate solutions in the HVACR industry, to sell ductless HVAC systems in the United States and Canada.

As product requirements for ducted and ductless systems move together, the synergies of having both offerings for customers are becoming greater. The joint venture brings together Samsung, a trusted global brand with 40 years of innovative HVAC technology, and Lennox, a North American HVAC original equipment manufacturer (OEM) and direct distribution leader, in a partnership that will provide outstanding heating and cooling solutions to customers.

Samsung will own 50.1% of the joint venture, Samsung Lennox HVAC North America, and Lennox will own the remaining 49.9%.

“It is a great pleasure to take the first step in creating a long-term HVAC industry-leading partnership with Lennox,” said KS Choi, President and Chief Executive Officer of Samsung Electronics North America. “Our collaboration, focused on strong product offerings and customer networks in the growing ductless segment, will bring new solutions to the market. We look forward to launching innovative technologies together in the future.”

The joint venture will be distributing Samsung ductless products in the United States and Canada as well as “Lennox powered by Samsung”-branded products for Lennox, which will be sold through Lennox stores and direct-to-dealer network. The joint venture will continue to supply Samsung branded products to the existing Samsung HVAC distributors and representatives in the United States and Canada.

Samsung expects the joint venture will help the company to strengthen its position in the North American HVAC market by adding Lennox’s distribution channels, while Lennox is expected to reinforce its business by expanding the product lineup of innovative ductless systems from Samsung.

Through this partnership, Samsung plans to leverage its leadership in artificial intelligence, software, smartphones and semiconductors to provide more smart home services with Samsung SmartThings’ easy device connection and control for a smarter lifestyle and seamless experience. With SmartThings Energy, users can monitor overall power consumption within the household, while SmartThings Energy’s AI Energy Mode helps save energy consumption of connected home appliances.

Based on innovative products uniquely from the joint venture and through the expansion of distribution channels, Samsung Lennox HVAC North America aims to strengthen its residential and homebuilder business in North America. Furthermore, Samsung and Lennox will continue to seek more partnership opportunities and collaboration with homebuilders across various product categories from home appliances to TV, as well as in device parts and technology.

“This joint venture represents the union of two outstanding brands with strong market positions and deep customer trust. It is an honor to work with Samsung as we invest in solutions to meet our customers’ HVAC needs,” said Alok Maskara, Lennox Chief Executive Officer. “I am excited about the future of this joint venture as part of our growth strategy.”

Pending customary closing conditions, the new joint venture is expected to be operational in the second half of 2024. Samsung and Lennox will appoint the joint venture’s Chief Executive Officer and Chief Financial Officer, and the business headquarters and operations will be based in Roanoke, Texas.

About Samsung HVAC America

Samsung performs in the HVAC industry globally with business operations in 48 countries. Samsung HVAC America is growing the Samsung residential and commercial air conditioning business in the United States and Canada by building, training, and supporting a network of specifying representatives, distributors, and installers. For more information about Samsung HVAC visit www.samsunghvac.com.

About Lennox

Lennox (NYSE: LII) is a leader in energy-efficient climate-control solutions. Dedicated to sustainability and creating comfortable and healthier environments for our residential and commercial customers while reducing their carbon footprint, we lead the field in innovation with our cooling, heating, indoor air quality, and refrigeration systems. Additional information on Lennox is available at www.lennox.com or by contacting investor@lennox.com .

After a nationwide search, Samsung Canada has announced the five finalist schools in the Samsung Solve for Tomorrow contest[1]. Evaluated by Samsung’s panel of expert judges, the five schools were selected for their bold, innovative solutions to solve environmental challenges affecting communities, and make a difference in the efforts against climate change.

In recognition of their achievement, each school will receive $5,000 towards brand new Samsung technology to support and enhance STEM learning in their classrooms, and to help them continue formulating their plans and submissions. Upon the second round of judging, the grand prize winner will receive $50,000 and be named ‘The School for Tomorrow.’

The five finalist schools are:

• Lincoln Alexander Public School (Ajax, ON): To solve the lack of access to clean drinking water that affects many rural and Indigenous communities, this team proposed an innovative water treatment filter technology that would connect to household taps.
• Saint Augustine Catholic School (Markham, ON): To promote sustainable airline practices, this team proposed to build a Canada-made-contrail projection model that considers flight path and jet fuel to reduce the industry’s harm on climate change.
• St Peter High School (Ottawa, ON): To help drive environmental stewardship at their school and build interest in sustainable food practices, this team proposed a high-tech ‘smart’ garden to serve as a living classroom for plant health and soil monitoring.
• Riverview High School (Riverview, NB): To promote sustainable construction practices, this team proposed leveraging STEM and smart home technology for a fully sustainable home, easily implemented into their local community.
• St Mary St Cecilia Catholic School (Morrisburg, ON): To support the everyday shift to sustainable energy sources, this team proposed a hydrogen generator suitable for residential and commercial use.

“This year’s Solve for Tomorrow finalists demonstrated remarkable innovation combined with a determination to make an impact on both a local and national scale,” said Jihoon Lee, President and CEO, Samsung Electronics Canada. “These ideas are a testament to the passion of Canadian students and why STEM learning and environmental stewardship in schools are of the utmost importance. We’re proud to  continue our commitment to the future of STEM by supporting the schools with Samsung technology.”

The finalists will now create a video submission further detailing their ideas, and receive dedicated mentorship sessions to help refine their submissions from Tovah Barocas, CEO, Earth Rangers and 2023-24 Solve for Tomorrow judge.

To learn more about Solve for Tomorrow, please visit Samsung’s website.

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[1] Terms and Conditions apply. The Samsung Solve for Tomorrow Contest begins on Monday, November 27, 2023 at 12:01 a.m. EST and ends on June 30, 2024, at 11:59 p.m. EST. Open to residents of Canada (excluding Quebec residents) who are twenty one (21) years of age or older and are currently employed as full-time teachers in a public Middle School, Junior High School, or High School, grades 6-12, including Charter Schools that are 50% or more publicly funded in Canada. All Canadian publicly funded schools (except those registered and located in Québec) are eligible to participate. Schools that are publicly funded but outside of the provincially-run school board/district/division system, such as Charter Schools in Alberta and Federally-funded schools in FNMI communities, are eligible to apply if they meet the grade requirements. A full-time teacher, as defined above, is eligible to enter the Contest as part of a team with at least one (1) student or more up to a maximum of fifty (50) students (the “Participant”). The Contest is divided into two phases. Phase One requires teams to submit a written entry through the registration link on samsung.com/ca/solve between Monday, November 27, 2023 12:01 a.m. EST and Thursday, February 29, 2024 at 11:59 p.m. EST (the “Contest Entry Period”). Five (5) Finalist teams will be selected on or about Friday, March 15, 2024 by a panel of six (6) qualified judges selected by Samsung based on the selection criteria stated in the full Contest Terms and Conditions. Odds of winning depend upon the total number of contest entries received during the Contest Entry Period. Each Finalist will receive a Samsung Voucher with a total value of up to $5,000 per team. During Phase Two, each Finalist team will be required to submit a video between Monday March 18, 2024 at 12:01 a.m. EST and Tuesday, April 30, 2024 at 11:59 p.m. EST (the “Final Judging Period”). All eligible submissions received will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Contest Terms and Conditions, and three (3) Winners will be selected. Odds of winning depend upon the total number of videos received during Phase Two. The three (3) Winners shall receive winning prizes consisting of the following elements based on their final place: First Place – $50,000 cash prize (by way of a cheque), Second Place $10,000 cash prize (by way of a cheque), Third Place – $10,000 cash prize (by way of a cheque). The videos of all five (5) Finalists will exhibited on samsung.com/ca/solve, and members of the general public will be permitted to vote on their favourite Finalist Entry. Voting will be open from Monday, May 6, 2024 at 12:01 a.m. EST and will close on Friday, May 17, 2024 at 11:59 p.m. EST. The Finalist who receives the most qualifying votes will be awarded a cash prize of $5,000 (by way of a cheque). All prizes will be made payable to the Participant’s school for use by the winning teacher. Must correctly answer a mathematical skill-testing question to win. For more information and a copy of the full Contest Terms and Conditions, visit samsung.com/ca/solve.

Samsung aims to achieve “Product Carbon Footprint” and “Product Carbon Reduction” certifications for over 60 models in 2024

Samsung Electronics Co., Ltd. announced that eight product series[1] in its 2024 Neo QLED 4K and 8K, OLED, and The Frame lineups have received the “Product Carbon Reduction” certification from TÜV Rheinland, the international independent third-party testing, inspection, and certification organization. The certification demonstrates the carbon footprint reduction ratio of these products compared to the previous year’s model, serving as a testament to the company’s efforts to reduce carbon emissions year-over-year.

“As the world’s leading TV manufacturer, it is our responsibility to create products that both redefine TV capabilities while advancing sustainability efforts,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics.

“Congratulations to Samsung Electronics Co., Ltd. The issuance of Product Carbon Reduction certification demonstrates Samsung’s commitment to environmental sustainability and its actual implementation efforts to reduce carbon emissions and combat climate change,” said Frank Holzmann, Global Vice President of TÜV Rheinland Business Field Electrical, “This recognition will undoubtedly enhance the brand’s reputation and customer trust, further solidifying its position as a leading player in the global electronics market.”

TÜV Rheinland evaluated greenhouse gas emissions for Samsung’s TV products throughout their life cycle- “from Cradle to Grave” – ranging from manufacturing, transportation, use to disposal, in accordance with the internationally recognized standards such as ISO 14067 and ISO 14064-4 as well as TÜV Rheinland’s self-developed standard 2 PfG Q2880/09.23. It verifies and certifies that all of eight TV product series meet the carbon reduction standard requirement set by TÜV Rheinland. The newly certified products include two Neo QLED 8K series, three Neo QLED 4K series, two OLED series and one series of The Frame.

In addition to product certification, Samsung’s Visual Display Business obtained the display and consumer electronics industry’s first “Product Carbon Footprint Calculation Method” certification from TÜV Rheinland. This certification measures and manages greenhouse gas emissions throughout the complete life cycle of a product, collecting and analyzing data in accordance with management regulations and stipulated execution manuals to calculate greenhouse gas emissions and ensure transparent and reproducible results.

As Samsung continues its work to reduce the environmental impact of its products, it aims to achieve TÜV Rheinland’s “Product Carbon Footprint” and “Product Carbon Reduction” certifications for over 60 models in 2024, including newly introduced soundbars. With these eight product series’ carbon reduction result and analysis report, Samsung has more confidence and clear direction in the development and design of the next generation decarbonized TV product.

This recognition builds on previous acknowledgements of Samsung’s sustainability efforts. It obtained its first “Reducing CO2” certification from the Carbon Trust in 2021 for Neo QLED 4K and higher resolution TVs. In 2022, 11 TV models and five monitor and signage products achieved the ‘Reducing CO2’ certification, and most recently, 24 models across Samsung’s 2023 lineup were certified by the Carbon Trust and TÜV Rheinland.

For more information on Samsung’s 2024 TV lineup, please visit www.samsung.com.

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[1] Neo QLED 8K (QN900D, QN800D), Neo QLED 4K (QN95D, QN90D, QN85DA), OLED (S95D, S90D), and The Frame (LS03D)

Samsung Canada is proud to announce the judge lineup for its 2023/24 Solve for Tomorrow Contest[1], Samsung’s annual competition that invites invite students to showcase their creativity, innovation and passion by developing ideas and inventions to strive toward a more sustainable world.

This year’s competition, which opened for submissions in November, is inviting Canadian teachers and their classrooms in grades 6 through 12 to propose innovative sustainability solutions that will have a meaningful impact on the future of our planet. In line with this year’s theme, the Solve for Tomorrow judge lineup includes sustainability advocates and thought leaders, along with members of the Samsung Canada team. The judge lineup is as follows:

• Tovah Barocas, President and CEO of Earth Rangers, a charity that works with schools across the country to transform children and youth’s concerns about the environment into positive action. The Earth Rangers App has helped over 60,000 children and youth address eco-anxiety concerns in children across Canada and counting.
• Phil De Luna, Chief Carbon Scientist and Head of Engineering at Deep Sky, a carbon removals developer building large scale infrastructure to reverse climate change. Phil is a Governor General Gold Medal winning scientist, ranked in the top 0.1 per cent in the world in his field, a Member of the College of the Royal Society of Canada, an adjunct Professor of Materials Science & Engineering at the University of Toronto, and a Forbes Top 30 Under 30.
• Naila Moloo, an accomplished teen innovator, author, and researcher curious about leveraging technology for climate solutions. Naila is currently developing climate solutions such as flexible plastic-free solar cells leveraging nanomaterials, and building a bioplastic from duckweed in partnership with Pond Biomaterials. She also co-hosts The Curiosity Podcast and authored the “Chronicles of Illusions” novels.
• Monika Patel, Director, Communications and Marketing, Forest Stewardship Council Canada. For almost 15 years, Monika has worked in and advocated for a responsible approach to forestry and sustainable forest products through her work at FSC Canada.

Tovah, Phil, Naila and Monika will be joined by two members of the Samsung Canada team: Anna Lisa Prencipe, Head of Samsung Canada’s People Team and Tafari Jilany, Head of Corporate Marketing.

Judges will evaluate submissions from schools across the country, and pick the top five finalists in February 2023. From there, the finalists will receive dedicated mentorship to help refine their submissions. First place finalists will  receive a grand prize of $50,000, plus the honour of being named “The School of Tomorrow.” The second and third place finalist teams will each receive $10,000, and all five finalists will receive the opportunity to get a $5,000 voucher towards Samsung technology for their schools. In addition, as a new element this year, Samsung will invite Canadians to select their favourite submission through the new “People’s Choice Award” with the most popular team winning an additional $5,000.

Learn more about the Solve for Tomorrow Contest and apply today until February 15 at Samsung.com/ca/solve.

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[1] Terms and Conditions apply. The Samsung Solve for Tomorrow Contest begins on Monday, November 27, 2023 at 12:01 a.m. EST and ends on May 31, 2024, at 11:59 p.m. EST. Open to residents of Canada (excluding Quebec residents) who are twenty one (21) years of age or older and are currently employed as full-time teachers in a public Middle School, Junior High School, or High School, grades 6-12, including Charter Schools that are 50% or more publicly funded in Canada. All Canadian publicly funded schools (except those registered and located in Québec) are eligible to participate. Schools that are publicly funded but outside of the provincially-run school board/district/division system, such as Charter Schools in Alberta and Federally-funded schools in FNMI communities, are eligible to apply if they meet the grade requirements. A full-time teacher, as defined above, is eligible to enter the Contest as part of a team with at least one (1) student or more up to a maximum of fifty (50) students (the “Participant”). The Contest is divided into two phases. Phase One requires teams to submit a written entry through the registration link on samsung.com/ca/solve between Monday, November 27, 2023 12:01 a.m. EST and Thursday, February 15, 2024 at 11:59 p.m. EST (the “Contest Entry Period”). Five (5) Finalist teams will be selected on or about  Friday, March 1. 2024 by a panel of six (6) qualified judges selected by Samsung based on the selection criteria stated in the full Contest Terms and Conditions. Odds of winning depend upon the total number of contest entries received during the Contest Entry Period. Each Finalist will receive a Samsung Voucher with a total value of up to $5,000 per team. During Phase Two, each Finalist team will be required to submit a video between Monday  , March 4, 2024 at 12:01 a.m. EST and Friday, April 5, , 2024 at 11:59 p.m. EST (the “Final Judging Period”). All eligible submissions received will be judged by a panel of six (6) qualified judges selected by Samsung based on the criteria stated in the full Contest Terms and Conditions, and three (3) Winners will be selected. Odds of winning depend upon the total number of videos received during Phase Two. The three (3) Winners shall receive winning prizes consisting of the following elements based on their final place: First Place – $50,000 cash prize (by way of a cheque), Second Place $10,000 cash prize (by way of a cheque), Third Place – $10,000 cash prize (by way of a cheque). The videos of all five (5) Finalists will exhibited on samsung.com/ca/solve, and members of the general public will be permitted to vote on their favourite Finalist Entry. Voting will be open from Friday, April 12, 2024 at 12:01 a.m. EST and will close on Friday, April 26, 2024 at 11:59 p.m. EST. The Finalist who receives the most qualifying votes will be awarded a cash prize of $5,000 (by way of a cheque) All prizes will be made payable to the Participant’s school for use by the winning teacher. Must correctly answer a mathematical skill-testing question to win. For more information and a copy of the full Contest Terms and Conditions, visit samsung.com/ca/solve.