Samsung Electronics Co., Ltd. today announced that its 2024 edition of The Frame TV has earned Pantone Validated ArtfulColour certification from Pantone[1], a globally renowned authority in colour standards. This certification highlights The Frame’s advanced adaptive colour technology, which provides exceptional colour reproduction capability that meets Pantone’s rigorous standards for authentic colour,

“Consumers are expecting more out of The Frame,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our aim is to always provide the best possible customer experience, and in the case of The Frame, this is accomplished by giving users a display that portrays art in life-like colours. We’ve achieved this with the Pantone Validated ArtfulColour certification and will continue to work towards optimizing the viewing experience further.”

Pantone Validated ArtfulColour evaluates whether displays can successfully simulate a range of physical Pantone Colour cards and Pantone SkinTone colour cards under CIE[2] standard illuminant D65, which portrays illumination that is approximately equivalent to that of the average midday light in Western or Northern Europe. The Frame TV is the world’s first display in the industry to meet this stringent validation, reaffirming Samsung’s leadership in colour fidelity that was first recognized by previous Pantone Validated status across all QLED TVs in 2022[3].

“After evaluating Samsung The Framein standardized ambient lighting, we were very pleased with the high quality of the on-screen Pantone colour reproduction,” said Iain Pike, Senior Global Director of Product and Licensing at Pantone.  “These results are duly reflected in the award of the world’s first television to earn the Pantone Validated ArtfulColour designation. Visually, we can also confirm the life-like quality of the displayed colours and skin tones compared to the physical swatch cards, as observed by our technical team during the evaluation process. This is a truly unique, value-added capability of Samsung The Frame we tested.”

The Frame’s Art Mode is specifically designed to exhibit artwork and photographs with life-like colours under standard lighting conditions such as at homes or galleries. It offers viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimize the image for ambient lighting conditions.

Leveraging Samsung’s innovative QLED display technology, The Frame TV has previously received Pantone Validated and SkinTone Validated approvals for its precise emissive rendering of the full gamut of Pantone SkinTone colours and the vast spectrum of all 2,390 colours contained within the Pantone Matching System (PMS). The Frame TV also comes with a Matte Display — which significantly reduces glare and reflections — bringing the extensive collection of approximately 2,300 artworks from the Samsung Art Store to life.

For more information on The Frame, visit http://samsung.com.

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[1] Pantone provides a universal language of colour, called Pantone Matching System (PMS), that enables colour-critical decisions through every stage of the workflow for brands and manufacturers.

[2] Commission Internationale de l’Éclairage, or International Commission on Illumination, in English.

[3] https://news.samsung.com/global/2022-samsung-qled-and-lifestyle-tvs-recognized-by-top-global-certification-institutes-for-eye-comfort-safety-and-color-accuracy

The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a positive impact on your viewing experience. Samsung Newsroom has compiled a list of the simple yet practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand^[1], you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the ideal viewing experience. Not only can you enjoy various content in comfort, you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favourite content from any posture or angle that you desire^[2].

What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables With the One Connect Box

If you manage to organize all your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organize and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV Into a Work of Art With Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customizable bezel. You can swap between different colour options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak, Beige and Brown for a clean and contemporary look, or you can go with one of the Beveled Bezels that come in White and Brick Red for a more traditional design^[3]. In addition, the Slim Fit Wall Mount minimizes the space between your TV and your wall to seamlessly blend into any room.

If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the ideal accessory to bring artistic flair into any home.

Entertainment On-the-Go With The Sero Wheels

The one-of-a-kind, rotating The Sero has now become even more flexible with The Sero Wheels. For TV lovers who want to change both the orientation of their content and the location of their TV, The Sero Wheels is just the right choice. By allowing you to move your TV freely from one room to the next, this accessory helps The Sero adapt to any space or interior at your convenience.

Express Your Personal Style With The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of colour to The Freestyle’s neat, white design with a colourful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space With The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centrepiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited-edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

* The product images shown are for illustration purposes only and may differ from the actual product. All accessories are sold separately.

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^[1] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

^[2] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000.

^[3] Available colours and style may vary by region or TV size. Beveled Bezels are only available for 55” and 65”

Samsung Electronics recently announced that it has sold more than one million units of The Frame globally this year, making it the first single-year million-seller in the Samsung lifestyle TV lineup. Total sales since The Frame’s 2017 launch are expected to exceed two million units by year end, driven by heavy demand in North American and European markets.

“The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers’ lives with an extensive art collection,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to satisfy consumers’ evolving needs and desires. We are also always exploring partnerships with new museums, galleries and artists to offer a much wider range of collection in the Art Store.”

Innovative Design Marries Form and Function

The Frame is the most popular model in the Samsung lifestyle TV lineup. Since it was first released in 2017, The Frame’s design, features and size have continuously evolved, reflecting consumers’ ever-changing tastes and lifestyle needs.

As consumers have been spending more time at home, the popularity of home entertainment content has risen, along with consumer demand for screens that go beyond a home device and enhance their interior design. The Frame perfectly combines these trends to offer consumers a blend of form and function, leading to rising sales for the lineup.

Innovating picture quality and keeping up with consumer trends drive Samsung to continually enhance each new iteration of The Frame. In 2020, Samsung added QLED picture technology to deliver more vibrant images. The TV also incorporates a brightness sensor to adjust the brightness level depending on the surroundings so that viewers can fully enjoy optimized pictures and videos. In November 2021, Samsung launched an 85” version, so The Frame is now available in seven different sizes (35”, 43″, 50”, 55″, 65″, 75″, 85″) to satisfy a variety of lifestyles and fit various home spaces.

The Frame in 2021 offers a slim bezel of 24.9mm, or almost half the width of last year’s model[1], adding elegance of space with frame-type bezels available in various colours[2] The Frame can be set up on a TV stand, wall-mounted[3] for a gallery look, or placed on the recently released Studio Stand[4].

Curated Content Through Strategic Partnerships In the Art Store

Aside from its unique and modern design, a focal point of The Frame is the Art Store—its proprietary art subscription platform.[5] When users are not watching content on The Frame, they can use Ambient Mode to choose works of art from the Art Store’s vast library of paintings and photographs to put on display—this way, the screen does not have to be a blank canvas interfering with interior design, but an element that enhances it.

The Frame’s Art Store offers over 1,500 artworks from world-renowned museums and galleries such as the Hermitage Museum in Russia, the Louvre in France, and the Prado Museum in Spain. Through partnerships, Samsung has expanded the Art Store’s collection to encompass unique artworks from up-and-coming creators all over the world such as Magnum Photos, a global photojournalist group, and most recently, the leading art photography by Maison Onigiri of YellowKorner, to offer vibrant artwork that takes advantage of The Frame’s QLED picture quality. With AI-based curation, the 2021 version of The Frame analyzes consumer’s patterns and tastes and recommends new artwork especially for them.

The 2021 version of The Frame offers significantly increased storage capacity with 6GB compared to previous versions that offered 500MB. It can now store up to 1,200 pictures in 4K resolution so users can select more art to form their own personalized gallery.

For more information on Samsung’s lifestyle TV portfolio, please visit www.samsung.ca.

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[1] 46% slimmer than the previous The Frame 2020 model.

[2] Customizable bezels sold separately. Available colours and style may vary by region or TV size.

[3] Design of Slim Fit Wall-Mount and One Connect Box may be different according to the size of TV.

[4] Sold separately.

[5] The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.

Depending on the space, there are various ways that Samsung’s Lifestyle TVs can be used to enhance the interior. With the assistance of a home stylist, Samsung Newsroom shares elegant ways to use the company’s Lifestyle TVs and household objects to decorate a variety of spaces. Whether you are decorating your interior with plants or opting for a minimal aesthetic, the following tips and tricks can help you create your perfect space.

Samsung Electronics recently announced a new partnership with the iconic Musée du Louvre. Through this partnership with the Louvre in Paris, France, Samsung will continue to develop the Art Store[1] on its lifestyle TV, The Frame.

With new artworks from the Louvre joining the collection, The Frame now boasts a catalog of over 1,500 works of art from museums and galleries in 42 different countries including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.

“Ever since we launched our lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalogue lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art,” explained Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics. “This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world.”

Admire the Louvre’s treasures from your own home

By entering into a partnership with the Louvre^[2], Samsung offers all The Frame owners a chance to explore the museum through forty pieces of artwork and photographs that consumers can enjoy in 4K picture quality. This selection includes must-see masterpieces such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.

Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.

“The Louvre is a venue of discovery, imbued with emotion, a spectacular setting for artistic masterpieces. Admiring works from its collection every day, at home, as well as views of the building, galleries and gardens, is a wonderful way to see and understand the extraordinary beauty of this museum,” said Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships of the Louvre.

Ultra-slim design and exceptional picture quality

The Frame boasts a unique and customizable design that sets it apart from the rest. Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the lifestyle TV offers new custom options to complement every space and style, with two attachable optional bezel frames[3]: Modern and Beveled^[4].

To complete the artwork appeal, The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect Box[5] via a single translucent^[6] cable that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand^[7].

In addition to its gallery-ready design, The Frame provides a vibrant 4K^[8] QLED picture quality powered by Quantum Dot technology with 100% colour volume[9], immersing viewers in a world of rich and realistic colours.

For more information on The Frame, please see here.

About the Musée du Louvre 

Formerly a royal palace, the Louvre has embraced the history of France for eight centuries. Open to the public since 1793, the Louvre collections are among the finest in the world, encompassing several thousands of years and spread across a large territory from America to the confines of Asia. Divided among eight departments, the collections feature works admired throughout the globe, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo.

After the French Revolution, the Louvre was created as a place where artists could admire the great masters and look for inspiration. Even today, the Louvre remains a place of inspiration for the greatest contemporary creators, architects, painters, sculptors, dancers, and musicians.

More information on www.louvre.fr

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[1] The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.

[2] Through 30 June 2023

[3] Customizable bezels sold separately. Available colours and style may vary by region or TV size.

^[4] Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the 43”~ 75” range of The Frame TVs, while Beveled type is compatible with 65” and 55” models.

[5] One Connect Box included with purchase of The Frame.

^[6] 5 meter One Invisible Connection cable is included with purchase of The Frame (2021). 15 meter One Invisible Connection cable sold separately.

^[7] Studio Stand sold separately. Availability of Studio Stand may vary by region and TV size. The Frame is only available with Studio Stand model number VG-SEST11K.

^[8] The 32-inch model is in QLED Full HD.

[9] 100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany) ID.40045577 December 2017.

Samsung’s lifestyle TV, The Frame, is known for its ability to recreate images that look remarkably alike to physical prints and paintings, with quantum dots in the panels making colours more vibrant and sharpening contrast[1]. The Frame has been offering curated selections since 2017, with the Art Store providing access to an expansive range of artworks from a host of eras and contributions from world-renowned galleries and museums[2].

Under its monthly theme of ‘Wild and Free’, the Art Store is featuring world-renowned photographer Tommy Clarke, whose aerial photography transports viewers to scenic, dreamlike destinations. Samsung Newsroom sat down with Clarke to learn about his creative journey and his work.

▲ Bamboo Parasols (2019)

The View From Up Here

Ever since he first picked up a camera, Clarke knew that photography would allow him to capture his artistic vision in a way no other medium could. “I found I could most easily capture what I wanted to with a camera,” he says. “Plus, I’m able to have my camera with me at all times!”

And Clarke’s preference for aerial photography has led him all over the globe, from Miami Beach to Iceland, as he searches out interesting scenes to capture. “From there it becomes about whether I can get a helicopter or plane over the area,” he relates. “When the stars align, I pack a camera and go.”

Rather than an orchestrated scene, Clarke prefers to capture candidly, flying high enough so that people aren’t looking up at him, but low enough so that he can capture those important details.

▲ Tommy Clarke

Capturing Incredible Colours Around the Globe

For Clarke, colour is a vital element when it comes to getting the perfect shot. “The colours may be the most important part of my photos. It’s what first catches the eye and it’s why my photos hang on walls around the world,” he says. “Capturing incredible colours – be they from sand bars in Australia, or colourful beach towels in Saint Tropez – is what gives my photos their beauty.”

And technology plays a huge role in ensuring those colours are accurately reflected. On The Frame, which produces 100% colour volume[3] thanks to quantum dot technology, colours have a lifelike quality that truly communicates the artist’s intent. “I am used to world class printers and museum quality paper, so when I first saw my images on The Frame, I was blown away,” he notes. “The colours pop in the same way they do in a physical print.”

▲ Playa Shoreline (2015)

Redefining Norms

With technology like The Frame’s QLED display now available to him, Clarke says his craft is shifting. “I’d be willing to put on a fully digital exhibition now. Technology like The Frame gives me full faith that my images will be displayed exactly as I want them to be,” he says. “Given the choice of doing an exhibition with five screens on the wall showing images on rotation, or printing and framing forty images, I’d go for The Frame every time.”

What’s more, with The Frame users have access to an ever-growing library of art unlike any other. In Clarke’s opinion, “The best part about The Frame is that you don’t have to choose just one picture to hang on the wall. Often, people at my gallery are torn when deciding which picture to buy. But The Frame resolves this by allowing them to rotate the images they’re displaying.”

8 of Clarke’s pieces are available today on the Art Store and The Frame.

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[1] Quantum Dot technology delivers our finest picture ever. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness. * 100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany) ID.40045577 December 2017.

[2] The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.

[3] 100% colour volume according to DCI-P3 Colour Space tested by Verband Deutscher Elektrotechniker (VDE Germany) ID.40045577 December 2017.

The Belvedere’s art collection includes works ranging from the Middle Ages to the present day. In the Baroque ambience of Belvedere Palace, the museum presents the world’s largest collection of Gustav Klimt paintings as well as prominent works from the periods of Viennese Biedermeier, Austrian Baroque, Vienna around 1900, and French Impressionism. Samsung’s The Frame is bringing a selection of 17 artworks by nine artists—the highlights from the collection—for viewing in the comfort of the home.

“Art needs strong partners. This project shows how fruitful it can be for all parties to have a cooperation between technology on the one hand and art and museums on the other. Together with Samsung, we are making it possible to make art more accessible to an international audience – and in doing so cementing our conviction that art is for everyone,” said Wolfgang Bergmann, CFO at Belvedere. “The trend towards digitalization and the possibilities that Samsung offers are of great benefit to us in this regard. Of course, there is no replacement for seeing the original. And the Samsung’s The Frame Art Store inspires people to do just that.”

“We are excited to provide globally renowned works of art in The Frame’s Art Store in partnership with the Belvedere,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Since introducing The Frame in 2017, Samsung has curated a diverse catalogue with artworks from all over the world for the Art Store. Through this collaboration with the Belvedere, The Frame users will be able to enjoy a unique experience from their own homes.”

With new artworks from The Belvedere joining the collection, The Frame now boasts a catalogue with over 1,500 works of art from 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS. These partnerships allowed users to experience The Frame not just as a television, but also as a discovery hub to explore the world’s most beautiful art pieces.

▲ (From left) Michael Zoeller, Vice President and Head of CE Samsung Electronics Austria, Taeho Park, President Samsung Electronics Austria and Switzerland, Wolfgang Bergmann, CFO, Belvedere

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[1] The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.

▲ (From left) Kyuseong Lee, Kang-il Chung and Sunwoo Kim, the lifestyle TV product planners at Samsung Electronics’ Visual Display Business

The characteristics of Samsung TVs are continuing to evolve in line with the latest trends and lifestyle patterns. Against this backdrop, the role of the television has expanded. While it used to simply be a device for delivering entertainment, the TV has now become a central component of users’ interior design schemes.

To keep up with emerging trends, Samsung Electronics has continued to think outside the box as it explores new possibilities for TVs. Since 2015, the company has been continuously pushing the envelope to develop new looks and features with its televisions, and help ensure that consumers can fit their TV to their lifestyle. So, how did Samsung come up with its lifestyle TV line, and what kind of consumer experience is it aiming to provide? To find out, Samsung Newsroom met with the company’s lifestyle TV product planners, who have contributed to solutions ranging from The Serif to The Terrace.

Lifestyle TVs: Becoming More Than Just a Fixture of the Living Room

Vivid picture and a sense of immersion are two fundamental elements that a television should provide, with a well-designed product capable of delivering both. Nowadays, with lifestyles shifting, viewing has moved out of the living room and people often prefer to consume their content in whichever room they are in at the time.

“Our goal was to allow consumers to have a range of different screens for the various spaces in their house,” said group leader Kang-il Chung. “This would allow them to enjoy whatever content they wanted, wherever they were, based on Samsung’s ‘Screens Everywhere’ philosophy.”

“In order to establish concepts for new TV products and functions, we look at things like how televisions are being used, interior decoration trends and the overall cultural and lifestyle preferences of our users,” explained product planner Kyuseong Lee. During the planning stage, the product planners focus on connecting the desired user experience to the essence of the product. By doing this, the team seeks to make it easier for the user to comprehend both the product’s story and the distinct experience it offers. Added Lee, “Rather than simply adding lots of different functions, we work to clearly define the main concept of the product, then make it different. In this way, we look to realize all aspects of the core experience to perfection.”

The Serif and The Frame: Bringing Classy Décor to Your Other Rooms

Since the time of its invention, the television has been considered a staple of the living room. But now, with a growing number of users also putting TVs in rooms like their bedrooms and studies, this is changing. In line with this trend, Samsung has expanded what it deems the ‘TV space’ from the living room to a range of other rooms. Along with this, the company has started to develop televisions that not only suit the interior aesthetics of those other rooms, but also include features that match the needs and lifestyles of the people using the rooms.

In 2015, Samsung introduced its first lifestyle TV, The Serif, which was designed to help contribute to users’ interior design schemes. The Serif’s iconic I-shaped design was created by the internationally renowned Bouroullec Brothers and is a great choice for those who want an aesthetically pleasing television that works well in any space. “We pursued a meaningful design that emphasized people and space and tried to get away from the usual ‘TV look’,” said Chung. “A lot of consumers claim that The Serif looks more like a lifestyle product than a TV.”

The product planning team’s ongoing efforts to develop new TV models that blend well with their surrounding environments also contributed to the development of The Frame. Looking like a modern picture frame, this television can be matched to consumers’ home décor style and features an ‘Art Mode[1]’ that allows viewers to enjoy artistic masterpieces from the comfort of their homes. The Frame TV’s sensors are also capable of automatically detecting illumination intensity and movement.[2] “Samsung is collaborating with world-renowned curators, renowned art galleries, museums and artists to deliver a broad collection of art through the Art Store[3],” related Sunwoo Kim. “We will keep working hard to ensure that we are able to display an increasingly broad range of great artworks in stunning resolution.”

Thinking Outside the Box: The Sero for Millennials

Samsung’s ‘think outside the box’ development philosophy goes beyond considerations of space and expands to form. Modern viewers’ increasing use of mobile devices means that watching content on vertical screens is becoming more common. The Millennial generation’s tendency to watch content on their smartphones, in particular, has contributed to the increased prominence of vertically displayed content. Thus, The Sero was developed as an answer to the question, ‘what if we could make the TV screen rotatable so that it could better match the lifestyles of Millennial users?’

The Sero is the result of this bold idea. “Developing the Sero with a rotating screen was a long and challenging journey, as it was like we were exploring unchartered territory,” said the product planners. The team had to consider a broad range of factors, such as whether the user would rotate the screen manually or whether it would rotate automatically. The project brought many different teams together as they set out to create a whole new consumer experience, with their efforts eventually culminating in The Sero. “We are witnessing an increasing amount of consumption of vertical, short-form content on social networking sites,” remarked Chung. “And The Sero allows viewers to use screen mirroring to watch this content in a full screen, immersive format.”[4]

Expanding to Other Spaces: The Premiere and The Terrace

Over time, the focus of Samsung’s Lifestyle TVs has continued to shift. Due to the pandemic, many people now prefer watching movies at home over going to the theatre. The Premiere is specifically designed for those who want to create a theatre-like environment in their own homes. This projector boasts an easy-to-install large screen with very sharp picture quality. “With The Premiere, you can enjoy your favourite content on an ultra-large screen from the comfort of your home,” related Kim. “With a premium fabric finish, The Premiere also serves as an excellent complement to your interior décor.” [5]

In the current climate, people are also making more use of private outdoor spaces, such as balconies. In line with such consumer lifestyle changes, Samsung has introduced its first outdoor TV model, The Terrace. With an IP55 rating to help protect against water and dust[6], The Terrace delivers an outstanding outdoor viewing experience [7]. Said Lee, “Going forward, the outdoor TV market is expected to grow exponentially. The Terrace provides an excellent outdoor viewing experience, delivering exceptionally vivid and detailed images.”

As our TVs become increasingly important parts of our lives, some argue that the evolution of the product is nearing its conclusion. But Chung thinks differently, claiming that, “There is still an unending range of possibilities for what our televisions might become in the future.” He expressed hope that himself and his team will be able to keep introducing new and varied lifestyle TV models to keep providing fresh experiences to consumers.

Samsung’s lifestyle TV product planners believe that TVs need to keep evolving in order to keep up with users continuously changing lifestyles. “We want to develop TVs that people want to own, and that they’ll want to show off,” Kim stressed. “Our dream is to build a so-called ‘lifestyle universe’ where each space is equipped with a lifestyle TV that suits the function of the space.”

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[1] Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.

[2] The ‘Ambient Mode’ background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns and/or colours.

[3] The Art Store may not be available in some countries. Art pieces in the Art Store are subject to change without prior notice.

[4] Compatible devices only.

[5] The laser projector can be projected on a flat white or bright monotone wall without setting up an additional screen. For a more optimized experience, using a screen dedicated to ultra short throw projector is recommended.

[6] Protection from water and dust based on IP55 (International Protection Rating) standard and operating smoothly at temperatures between -30 to 50℃. Water projected by a nozzle (6.3mm) against enclosure from any direction. * IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

[7]  Installation must be in a shaded area. Please refer to the User Manual.

Samsung Electronics, in collaboration with photography agency Magnum Photos, recently announced the release of 20 new photographs on The Frame, available exclusively through Samsung Art Store[1].

The Magnum Photos campaign, which will run globally from November 14 to December 14, 2020, will allow users to embark on a virtual journey on The Frame with enchanting photographs of global travel destinations provided by Magnum. Users can enjoy these beautiful photographs on The Frame at no charge for one month until December 14^th. After December 14^th, the photographs will be available both as a single purchase and monthly subscription through Samsung Art Store.

The photographs in the new Magnum collection were taken by world renowned artists and photographers that include Elliott Erwitt, Burt Glinn, Stuart Franklin, Thomas Hoepker and Bruno Barbey and feature specially curated pieces that capture iconic destinations and memorable eras from across the world.

“We know that people today across the world are traveling less and spending more time at home,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “By offering these breathtaking photographs from iconic locations across the world and pairing them with The Frame’s vivid QLED picture quality, we hope to give consumers a premium virtual travel experience in the comfort of their home.”

With new pictures from Magnum Photos joining the collection, the Samsung Art Store on The Frame now boasts a catalogue with over 1,400 works of art that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS. These partnerships allow users to experience The Frame not just as a television, but also as a discovery hub to explore the world’s most beautiful art pieces.

With a new purchase of The Frame, users can enjoy a three-month free trial of the Art Store[2]. For more information on The Frame, please visit https://www.samsung.com/ca/lifestyle-tvs/the-frame/highlights/.

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[1] The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.

[2] Some conditions apply. Offer valid from May 1st, 2020 to December 31st, 2020 (the “Promotion Period”). Purchase from an authorized participating Canadian retailer any eligible Samsung The Frame TV during the Promotion Period to receive a bonus three (3) month subscription to the online Samsung Art Store. Eligible 2020 Samsung The Frame TV models are as follows: QN32LS03TBFXZC, QN43LS03TAFXZC, QN50LS03TAFXZC, QN55LS03TAFXZC, QN65LS03TFAXZC, QN75LS03TAFXZC. To receive your Samsung Art Store subscription with the purchase of an eligible Samsung The Frame TV during the Promotion Period, you must register The Frame TV product online at www.samsung.com/tvpromos by February 3rd, 2021. Once your claim has been verified and approved by Samsung or an agency on Samsung’s behalf, you will receive an email confirmation that your claim has been accepted and a coupon code will be provided which will enable you to obtain the three (3) month bonus subscription to the online Samsung Art Store. The coupon code must be redeemed by March 31st, 2021. Samsung takes no responsibility for lost, misdirected, or delayed claims. Incomplete or illegible request forms may delay fulfillment of your request. All submissions require you to provide your product serial numbers. Samsung TV serial numbers are located on the back panel of the Samsung TV. Samsung is committed to protecting your privacy. We will not use or disclose your personal information for purposes other than those for which it was collected without your explicit consent as required by law. To view our privacy policy, visit http://www.samsung.com/ca/info/privacy.html. Participating authorized Canadian retailers may vary. While supplies last. No rainchecks. Offer is open to Canadian residents only. Offer has no cash value. Cannot be combined with any other offers or promotions. Offer subject to change or cancellation by Samsung at any time. If you return your eligible Samsung The Frame TV mentioned above to the participating retailer, you will no longer be entitled to the bonus Samsung Art Store subscription. Limit one (1) bonus gift per customer per eligible Samsung The Frame TV purchased.

The pieces are an addition to the existing collection available since last October, when Samsung and the Thyssen Museum presented an exhibition named “The Impressionists and The Photography”, composed of six iconic art pieces by impressionist painters from the museum. The new additions include masterpieces painted by artists such as Claude Monet or Auguste Renoir. The Frame now boasts a catalogue with 44 art pieces from the Thyssen Museum that users can enjoy in vivid picture quality. The art pieces are available as a single purchase for $27.99 or a monthly subscription to the Art Store for $7.99.

“We are proud to offer globally renowned artworks in The Frame’s Art Store,” said Pat Bugos, Vice President of Sales and Marketing, Home Entertainment, Samsung Canada. “In partnership with the Thyssen Museum, we’re expanding our catalogue of masterpieces so The Frame users can experience unique pieces from the comfort of their home.”

Some of the highlights of this collection are key pieces of art in Post-impressionism such as The Stevedores in Arles by Vincent van Gogh or Bottle, Carafe, Jug and Lemons by Paul Cézanne. Artistic movements such as German Expressionism are also covered. Woman on a Divan, by August Macke, stands out, and so do several pieces by the Italian landscape painter, Canaletto. The collection also incorporates one of Picasso’s disciples and master of Spanish Cubism, Juan Gris, and his work, The Smoker, in addition to the remarkable female artist, Lyubov Popova, and her masterpiece Painterly Architectonic (Still Life: Instruments), known for its reference to Constructivism.

This is the third collection from Spanish art gallery to be part of The Frame partnership. With Thyssen Bornemisza Museum joining the collections, Samsung Art Store now has more than 1,200 art pieces and photographs in 4K quality from museums and galleries around the world such as the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Uffizi Gallery in Florence, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg, Magnum Photos and LUMAS.

For more information on The Frame TV and Art Mode, please visit this page. The Frame is available for purchase at Samsung.com/ca and select retailers nationwide in sizes ranging from 32” – 75”. Stay tuned to news.samsung.com/ca for more updates on The Frame, the Art Store, and Samsung’s latest lifestyle TV offerings.

*Art pieces in the Art Store are subject to change without prior notice.