▲ BTS SUGA shown using The Freestyle 2nd Gen instead of a monitor

In the film, SUGA emphasizes that “You’ve got the freedom to use The Freestyle anytime, anywhere!” as he demonstrates how he enjoys the portable projector.

▲ A scene from the brand film starring SUGA

Previously at IFA 2023 held in Berlin, Germany, SUGA surprised visitors as he greeted them from a display screen, inviting them to experience The Freestyle 2^nd Gen.

▲ SUGA greeted visitors at Samsung Electronics’ booth at IFA 2023

The Freestyle is Samsung’s light, portable projector which recently debuted its 2^nd generation model. The Freestyle 2^nd Gen aims to redefine portable screens with its newly added “Smart Edge Blending” feature and “Gaming Hub” compatibility.

With back-to-school in full swing, Samsung Canada launched a new ambassador program for high school and post-secondary students of Samsung Canada employees^[1]. The Samsung Student Technology Ambassador program gifts students who are children of Samsung Canada employees, and who have been selected as ambassadors under the program, with Samsung Connectivity Prize Packs consisting of the full ecosystem of Mobile eXperience (MX) and Consumer Electronics (CE) products, personalized product training, and the opportunity to showcase how they’re using the technology to support their learning objectives.

As Samsung Ambassadors, these students will document all the ways they’re using Samsung technology from their prize packs, which includes a Samsung Galaxy Z Flip4, Galaxy Book2 Pro, Galaxy Buds2 Pro, Galaxy Watch5, The Freestyle and Smart Monitor M8, during a typical school day. Whether it’s taking notes during class on their laptop, connecting their smartphone to their earbuds to listen to a presentation over lunch, or receiving reminders on their watch for assignment due dates, students will be able to harness the full power of their connected MX and CE products.

When applying to the Samsung Student Technology Ambassador program, students were asked to share how they think Samsung technology will help advance their academic pursuits this school year.

Here are a few excerpts from this year’s submissions.

• “I am confident Samsung technology will help me balance my time well, whether it’s using the Galaxy Watch to take care of my fitness, instantly receive calls, and notifications or using the laptop to respond to emails and organize assignments.”– Areebah Igbal, Engineering Student, University of Waterloo
• “I feel that products like the Galaxy Book2 and The Freestyle would help me with my educational learning, whether it’s typing out notes faster or presenting to the class.” – Hailye Jones, Psychology Major, University of Alberta
• “This [program] represents a unique opportunity for me to use Samsung technology to express my passion for music production.” – Timothy Han, Richmond Hill High School

The Samsung Student Technology Ambassador program is part of Samsung’s broader commitment to invest in young people’s education and help shape the next generation of leaders.

Stay tuned to Samsung Canada’s Facebook, Twitter and Instagram pages to see how this year’s ambassadors are excelling in their studies with Samsung technology.

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^[1] The Samsung Student Technology Ambassadors are Canadian high school and post-secondary students who are children of Samsung Canada employees, who have submitted their application and have been selected as ambassadors under the program.

For interior designer Stacey Cohen, televisions have rarely served as statement pieces in her work as often as they have since Samsung introduced its line of Lifestyle Screens.

From TVs that double as art, transforming a family room into a gallery space, to portable screens that bring versatility to the backyard, the primary suite, and the kitchen, Cohen put Samsung Lifestyle Screens on impressive display recently at her luxury Toronto showhome.

“Samsung Lifestyle Screens truly enhance any interior and provide homeowners with a simple solution to avoid that traditional black rectangle look on the wall,” said Cohen, the founder and principal designer at Stacey Cohen Design. “Samsung has really pushed the envelope with these Lifestyle Screens and has made our interior design work even more interesting. I especially love how customizable each product is, including the chic white bezel on The Frame TVs.”

At a recent private event hosted by Cohen and Pat Bugos, Senior Vice President of Consumer Electronics at Samsung Canada, guests were introduced to the range of Lifestyle Screens and how they easily integrate into any space at home, elevating not only the décor, but also the home entertainment experience while still being functional and user friendly.

That “black rectangle look” is no more with The Frame, which boasts a matte screen to beautifully render a wide selection of world-class artwork, turning the once traditional television into a work of art when the TV is off in “Art Mode.” The TV also features customizable, magnetic bezels to change the screen’s frame to complement any space.

For interior design lovers, Cohen placed The Serif in the guest bedroom. The eye-catching floor stand makes this statement piece feel like a work of art in a gallery space. Entertaining guests is also fun and interactive with The Sero, a mobile optimized screen that lets you enjoy your mobile content on a bigger display rotating from landscape to portrait mode. The Sero also has wheels so it can go where the party does, making it a versatile addition to any home.

Bring entertainment outdoors – rain or shine – with The Terrace, an outdoor TV that offers durability and a premium viewing experience in your home’s outdoor spaces. At Cohen’s showhome, the TV is beautifully displayed in a gorgeous pergola. Boasting portability again is The Freestyle, a fun and portable e-projector that lets you tilt, point and play. Cohen also turned her patio into an outdoor home movie theatre with The Premiere, an ultra-bright, 4K laser projector that can turn a wall into 130 inches of screen.

“It was a treat to have Stacey Cohen showcase our versatile, user-friendly and beautiful lineup of Lifestyle Screens,” said Bugos, Senior Vice President of Consumer Electronics at Samsung Canada. “These products were designed to be top-tier tech as well as a great addition to interior design plans, so it was a pleasure to see that vision come to life at her showhome.”

For more information about Samsung Lifestyle Screens, please visit Samsung.com/ca.

Portability in a Sleek and Compact Design

If you want to explore the great outdoors comfortably and in style, The Freestyle is a must-have item in your bag. With its compact size, this portable projector is super convenient to pack.

The Freestyle also allows you to customize your device with a variety of different colour skins to choose from ^[1]. It can also be easily changed to match your aesthetic preference or the rest of your camping set up for a more customized colour experience.

When packing The Freestyle, use the device’s carrying case to transport it with ease. The case is IP55-rated, meaning it can help protect against water and dust and is ready to be used in the great outdoors^[2]. In addition, the case was designed to be just as compact as The Freestyle itself, allowing you to safely take The Freestyle wherever you go.

Auto Screen for a Quick and Hassle-Free Set Up

After setting up your campsite, fiddling with another piece of equipment is the last thing you want. Luckily, setting up The Freestyle is easy — simply place it on a surface and press the power button ^[3].

The Freestyle automatically adjusts the level, focus and keystone as soon as you touch the power button. The portable screen automatically adjusts the screen using the Easy Set Up function, providing a clear, straight picture with an optimized ratio of 16:9.

From Cooking to Watching a Movie: Enhance Your Camping Experience With The Freestyle

Want to make a delicious meal on-the-go? Expand your outdoor cooking options with The Freestyle. The Freestyle helps you explore the best ways to make food at your campsite with access to online cooking tutorials and recipe videos, all displayed on a large screen that’s scalable.

The Freestyle, supported by Tizen OS, comes with over-the-top (OTT) services and streaming platforms, including Netflix and YouTube, allowing users to watch various content as if they are at home^[4]. Samsung TV Plus also delivers free shows, movies and live TV without a subscription — all you need is an internet connection and you are good to go.

Optimized Charging for Convenient Outdoor Entertainment

The Freestyle is compatible with external batteries that support USB-PD and 50W/20V output or above ^[5]. This allows users to take The Freestyle anywhere they go — whether they are away from home, on a camping trip or otherwise out and about. The Freestyle battery also has a specialized portable battery base fit. It supports 3.6V charging and comes with a 32,000mAh charging capacity, enabling you to project your favourite content for up to 3 hours without needing a separate charger. The Freestyle also lets you stay connected while in the outdoors, with two USB-C ports that allow you to charge your smartphone while watching content.

Create Memorable Camping Experiences With Scalable Screens

The Freestyle helps you create unique experiences, setting the mood for any occasion. With The Freestyle’s cradle, the device also freely rotates up to 180 degrees, allowing you to find the right position without moving it.

It’s easy to create a scenic window view or a relaxing virtual fireplace to make your camping trip cozy, memorable and entertaining.

Bring Colouring Books to Life With The Freestyle and Its Accessories

The Freestyle isn’t just for the adults in the family — kids can also use the projector to bring colouring books to life while on-the-go. Use The Freestyle to project their favourite characters, animals or even a family photo taken during the trip to create a one-of-a-kind, customizable colouring book.

Place The Freestyle on the stand and adjust it to the desired height. The Freestyle can project images from various angles, making it easy for kids to enjoy.

Capturing Unforgettable Moments With The Freestyle’s Big Screen Experience

Bring the camping crew together by sharing photos and fond memories. To do this, simply mirror your Android or iOS device^[6]. to The Freestyle and take a walk down memory lane with family, loved ones and friends alike.

Create Ambience With The Freestyle’s Prism Effect and 360 Surround Sound

Not only can The Freestyle project an image on the screen, but the device’s lens cap can also diffuse light to create a softer, more ambient vibe. After a long day of outdoor activities, set up The Freestyle and choose a calming colour to relax and unwind.

Sound is a critical element when creating ambiance. The Freestyle’s premium built-in speakers deliver rich 360-degree sound to provide an immersive audio experience without any external sound devices. Worried about disturbing your neighbors? Connect up to two Bluetooth sound devices and listen to music or watch movies comfortably without disturbing anyone else.

Today, there are so many camping accessories to make the experience not only more convenient but also more fun without any extra effort. With a wide range of features and functions, The Freestyle is a great addition to your next camping trip, helping to make it more memorable.

* Some of the images shown are for illustration purposes only.

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^[1] Customizable skin sold separately.

^[2] * Case protection from water and dust based on IP55 (Ingress Protection Rating) standard.

** IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

*** The case has an IP55 waterproof rating designed for everyday use. The case may malfunction if it is immersed in a liquid or exposed to high-pressure water.

^[3] Screen not included or required. Image and viewing quality may vary depending on a variety of factors including projecting surface, distance, and environment.

^[4] * Smart services and GUI (Graphic User Interface) may vary by model, region, language.

** Some services are available to watch after registration and subscription.

*** Content services may vary by regions and are subject to change without notifications. Internet connection needed. * OTT apps availability may vary by country.

**** Apps subscription required.

^[5] * USB Type-C power cable is included with purchase of The Freestyle.

** External battery sold separately.

*** Samsung is not liable for 3rd party external batteries.

^[6] * This service only works when TV and mobile are turned on.

** Requires SmartThings app download and installation.

*** Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

**** Apple AirPlay may not be supported depending on the model or geographical area.

The smallest products can bring about the biggest changes in our lifestyle. Enhancing your TV can be as simple as adding an accessory, but the results — from adding portability, to changing the format from landscape to portrait, to decorating your home — can have a positive impact on your viewing experience. Samsung Newsroom has compiled a list of the simple yet practical accessories made by Samsung Electronics to help you make the most out of your screen experience.

Consume Content Horizontally or Vertically With the Auto Rotating Wall Mount & Stand

Have you ever wanted to watch a vertical video meant for mobile on your Neo QLED or The Frame? With the Auto Rotating Wall Mount and Auto Rotating Stand^[1], you can watch content the way it’s intended. Simply press the rotation key on your remote control to automatically change the screen from horizontal to vertical mode for the ideal viewing experience. Not only can you enjoy various content in comfort, you can also take advantage of mirroring and casting features in vertical mode.

Tilt Your Screen Any Way You Want to With the Full Motion Slim Wall Mount

The days when a TV is a device permanently fixed to the wall in one orientation are long gone. These days, you can harness the Full Motion Slim Wall Mount accessory to flexibly tilt your screen up, down, left or right to view your favourite content from any posture or angle that you desire^[2].

What’s more, the Full Motion Slim Wall Mount fits neatly against your wall, putting the wall and your screen in close contact for even more comfortable and immersive viewing experiences.

Tidy Up Messy TV Cables With the One Connect Box

If you manage to organize all your messy TV cables, you’re already halfway done styling your TV room’s interior. The Neo QLED neatly pulls together any living room, thanks to the One Connect Cable and the Slim One Connect box. With this accessory, you can quickly organize and eliminate all distracting cable clutter, streamlining your home decorating for a functional and beautiful space.

Turn Your TV Into a Work of Art With Custom Bezels

The accessory that puts the finishing touch on Samsung’s The Frame, which features a picture frame trim that displays world-class art right on your wall, is a customizable bezel. You can swap between different colour options to get exactly the look you want in your home. You can choose from the Modern Flat Bezels that come in White, Teak, Beige and Brown for a clean and contemporary look, or you can go with one of the Beveled Bezels that come in White and Brick Red for a more traditional design^[3]. In addition, the Slim Fit Wall Mount minimizes the space between your TV and your wall to seamlessly blend into any room.

If you don’t want to install your TV on a wall, The Floor Stand offers an alternative way to express your style and fit your space. As it is easy to install even in small areas, The Floor Stand is the ideal accessory to bring artistic flair into any home.

Entertainment On-the-Go With The Sero Wheels

The one-of-a-kind, rotating The Sero has now become even more flexible with The Sero Wheels. For TV lovers who want to change both the orientation of their content and the location of their TV, The Sero Wheels is just the right choice. By allowing you to move your TV freely from one room to the next, this accessory helps The Sero adapt to any space or interior at your convenience.

Express Your Personal Style With The Freestyle

A portable screen, a Bluetooth speaker and a mood light — The Freestyle does it all in style. You can add a splash of colour to The Freestyle’s neat, white design with a colourful range of rubber skins which feature Blossom Pink, Forest Green and Coyote Beige swatches. If you’re taking The Freestyle outdoors when going camping or attending a rooftop party, you can conveniently carry the device with you in a sleek, compact case.

Reinvent Your Space With The Serif

With its practical design that looks like the letter “I,” The Serif itself can be a statement centrepiece of any room. Using the flat surface above the top bezel as a shelf, you can decorate The Serif based on your unique tastes and preferences. You can display several handmade or limited-edition items to add an accent to your home and make your space reflect you. Like any high-end shelf, the possibilities to elevate your room’s interior and grab your guests’ attention are endless.

* The product images shown are for illustration purposes only and may differ from the actual product. All accessories are sold separately.

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^[1] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

^[2] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000.

^[3] Available colours and style may vary by region or TV size. Beveled Bezels are only available for 55” and 65”

Samsung Newsroom has put together a guide to showcase how The Freestyle goes beyond the scope of conventional projectors to deliver a truly immersive entertainment experience.

1. The Bigger, The Better: Scalable Screens for Homes of Any Size

When it comes to your TV screen, bigger is better. With The Freestyle, you have the freedom to configure your screen size, not only allowing for the flexibility to view in small spaces, but also create a large screen home theatre experience. Enjoy watching content on a large screen (up to 100 inches) in your desired location. Using the Scale & Move feature, you can scale the projected display size up to 50% and move the screen without ever moving the projector.[1]

For sports fans, a large screen is a must. With The Freestyle, you can still experience the game-day atmosphere, even if you’re not there in person — simply invite friends over and cheer for your favourite team while enjoying The Freestyle’s large screen and high-quality sound as if you were there in-person. Elevate your viewing experience for any content you watch, from sports commentary to remote concerts and nature documentaries.

Take a trip down memory lane by browsing your family photo albums using The Freestyle’s mirroring feature for Android and iOS devices. Through smartphone mirroring, you can even video call your friends and family on a large screen[2]. Light up your wall with heartfelt memories and stay connected to your loved ones, even when you’re far apart.

2. Travel Far, Pack Light: Portable Screens Perfect for Outdoors

If you want to explore the great outdoors in comfort and style, The Freestyle is a must-have item in your bag. With its compact size and minimal weight at only 830 grams, this portable projector is super convenient to pack. With The Freestyle, you can create your own space for watching content at your convenience, whether indoors or outdoors[3].

What if you’re watching your favourite movie at home, and you suddenly need to leave your house? Simply bring The Freestyle with you and resume your movie from where you left off at your new location. Whether it’s your friend’s place, a hotel abroad, or even outdoors, now it’s easier, faster and more convenient to stream your favourite content as if you were at home. Using the Tap View feature in the SmartThings app on your smartphone, simply connect The Freestyle to your mobile device to access the exact User Interface of your Samsung Smart TV[4][5].

There’s nothing like enjoying a cool summer night watching movies in the backyard or at a campsite. Whether you’re making memories with your family or spending time with friends, The Freestyle can turn any campsite into a movie theatre — no screen required. Simply use one side of your tent for a bright and clear viewing experience. No campfire? No problem. Project a video of a fireplace for a cozy night under the stars.

3. Find Your Sweet Spot: Entertainment for Anywhere in Your Home

Even if you love staying at home, you’re not limited to watching everything in one spot. You can stream a movie with your family in the living room, and then take The Freestyle with you when you want to watch something in your bedroom. Designed for portability, The Freestyle automatically adjusts the screen size, resolution, and orientation with its auto focus and keystone capabilities as soon as you touch the power button for a quick and hassle-free setup.

The Freestyle also freely rotates up to 180 degrees, allowing you to find the perfect spot without moving the projector. Easily change the angle to display content anywhere in your home, whether it’s on the wall, the ceiling, the floor, or the table. You can also power on and off the device using only your voice, so it’s perfect for when you’re ready to fall asleep. You can ask questions, listen to music, or open apps with ease using voice commands[6].

If you love decorating your home, you can also add ambiance to your room with The Freestyle. Even if you don’t have a white screen or a clear wall to use, you can still enhance your space with mood lighting effects, artwork and more. Create your own unique home interior by projecting content onto the curtains or blinds, adding style and personality to your living space.

4. Life of the Party: Customizable Features Worth Celebrating

For those who love to host, The Freestyle offers features that are something to celebrate. When it’s not being used as a projector, The Freestyle has an ambient mode that allows you to customize your space with mood lighting effects. Instead of using a placard, you can use The Freestyle to create a photo zone for your party instantly. Press play on your favourite playlist through The Freestyle’s speaker and turn your get-together into an unforgettable night.

With high-quality sound and Bluetooth connectivity, The Freestyle is a great choice to play music at your next event. The Freestyle’s powerful built-in speakers deliver premium 360-degree sound so you can experience immersive audio from wherever you’re sitting. By playing your favourite artist onscreen, you can quickly transform your living room into your very own concert venue.

The Freestyle also offers a variety of colours that give users the freedom to express their unique style down to the smallest detail. It’s easy to upgrade the look of your projector with soft, protective rubber covers in colours for every occasion, such as Blossom Pink, Forest Green and Coyote Beige[7].

The Freestyle goes beyond the capabilities of regular projector devices to give you the freedom to customize and consume content how you want. This ultraportable, smart TV projector combines high-quality visuals and immersive audio to deliver an entire entertainment experience. Transform your space and express yourself with the infinite possibilities provided by The Freestyle, made to fit your lifestyle.

The Freestyle is now available in Canada. For more information, please visit Samsung.com/ca.

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[1] Screen not included or required. Image and viewing quality may vary depending on a variety of factors including projecting surface, distance, and environment.

[2] This service only works when TV and mobile are turned on. Requires SmartThings app download and installation. Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later. Apple AirPlay may not be supported depending on the model or geographical area. Mirroring feature is intended only for personal, private, and non-commercial use.

[3] Product may not properly function under severe dust and humidity.

[4] This service only works when TV and mobile are turned on. Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

[5] Samsung TV Plus: * Content services may vary by regions and are subject to change without notifications. Internet connection needed. OTT Apps: * App availability may vary by country. ** Subscription required.

[6] Samsung may at any time and in its sole discretion without prior warning or notice change the voice assistant services or suspend and/or cease providing the voice assistant services or any part of the voice assistant services. Content, TV services and capabilities pictured may not be available in all regions and territories. (Bixby) – Bixby voice commands recognize English (US/UK), French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognized. (Alexa)- Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

[7] The Freestyle Case / Skin / Socket Adapter / Battery Base are sold separately. The launching schedule of The Freestyle’s accessories in Canada include: The Freestyle Case, The Freestyle Skin (Pink, Green, and Coyote), The Freestyle Socket and The Freestyle Battery.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colours are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One new point of innovation for Samsung’s Bespoke refrigerator is the Beverage Centre. Featuring a water dispenser hidden inside the door, the Beverage Centre offers a convenient solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colourful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colours that blend in with your interior, as well as accent colours[1].

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary preferences, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced compatible Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of colour and materials even more options to choose from. Since launching Bespoke in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colours, which means that there are over 20,000 possible colour combinations for a four-door refrigerator alone.

Another can’t-miss aspect is the features. The Beverage Centre, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to help keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into almost any space.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric.” We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and colour options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking[2], a tailored cooking journey service that can do everything from looking up recipes to creating a diet plan. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary preferences and groceries you have on hand. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a Projector That’s Not Limited by Space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart projector that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by cutting edge technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for various streaming apps and services. On top of that, we’ve also applied far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the colour and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-like sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

For powering it up, The Freestyle is compatible with external batteries^[3] that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap ^[4].

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with compatible Galaxy devices. With just a push of a button, users can instantly use their mobile device as a remote control^[5]. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

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[1] Colour availability may vary based on region.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung Account are required.

[3] Samsung is not liable for 3^rd party external batteries.

[4] Screen not included or required. Image and viewing quality may vary depending on a variety of factors including projecting surface, distance, and environment.

[5] Available on Android and iOS devices with SmartThings installation. A Wi-Fi connection and a Samsung Account are required.

Today, Samsung Electronics Canada resumed online pre-order for The Freestyle, its new state-of-the-art portable projector recently showcased at CES 2022. Following its announcement, The Freestyle surpassed pre-order expectations with greater than anticipated consumer demand – a testament to its all-in-one capabilities.

With its lightweight and portable projector, The Freestyle delivers a cinema-like experience that can be set up almost anywhere and project up to 100 inches[1]. Viewers will also be able to enjoy AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features[2].

“Canadians have spoken. The Freestyle is a game-changer in home entertainment,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “We’re thrilled by the initial response from consumers to The Freestyle and its innovative product features. Both flexible and portable, The Freestyle meets today’s diverse consumer needs in a compact and convenient form factor.”

The Freestyle is currently available for pre-order from Jan. 20 to Mar. 10, 2022. For more information, please visit Samsung.com.

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[1] Screen not included or required. Image and viewing quality may vary depending on a variety of factors including projecting surface, distance, and environment.

[2] Samsung TV Plus: * Content services may vary by regions and are subject to change without notifications. Internet connection needed. OTT Apps: * App availability may vary by country. ** Subscription required.

Samsung Electronics Co., Ltd. today unveiled its vision for the future, “Together for tomorrow,” during a pre-show keynote event at CES 2022. Keynote speaker Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung, highlighted the company’s efforts to usher in a new age of togetherness, with customizable experiences that reflect consumers’ evolving lifestyles, and innovations that mark progress for both society and the planet.

The company’s “Together for tomorrow” vision is one that empowers everyone to create positive change and drives collaborations that address some of the planet’s most pressing challenges. The keynote illustrated how Samsung plans to make its vision a reality by introducing a range of sustainability initiatives, purposeful partnerships, and customizable and connected technologies.

“I’m excited for you to be a part of our vision to see how innovation can create positive change, [and] to join us and work together for tomorrow,” said Han. ”These developments will make sustainability part of your product experience, enabling you to live a more sustainable life.”

Building a Sustainable Future

At its core, Samsung’s vision for the future is built on what the company calls “everyday sustainability.” It is a concept that inspires Samsung to put sustainability at the heart of everything it does. The company has been realizing its vision by adopting new, low-impact product manufacturing practices, footprint-reducing packaging and a more sustainable customer experience, and by responsibly disposing of products at the end of their lifecycles.

Samsung’s efforts to reduce carbon emissions throughout the production cycle have also earned recognition from the Carbon Trust, the world’s leading authority on carbon footprint. Last year, the company’s Carbon Trust-certified memory chips helped reduce carbon emissions by nearly 700,000 tons.

Samsung’s efforts in this area extend well beyond semiconductors and include expanding the use of recycled materials. To introduce everyday sustainability to more products, Samsung’s Visual Display Business plans to use 30 times more recycled plastics than it did in 2021. The company also revealed plans to expand its use of recycled materials to include all mobile products and home appliances over the next three years.

In 2021, all of Samsung’s TV boxes included recycled materials. For this year, the company revealed that it will be expanding the use of recycled materials to include the boxes’ interior packaging as well. Now, recycled materials will be incorporated into Styrofoam, box holders and plastic bags. The company also announced the global expansion of its award-winning Eco-Packaging program. The expansion of the program, which transforms cardboard boxes into cat houses, side tables, and other useful furniture items, will include packaging for home appliances such as vacuum cleaners, microwave ovens and more.

Samsung is also building sustainability into the ways that customers experience its products. Such experiences will be integral to empowering people to reduce their carbon footprint and make positive changes together for a better tomorrow. As an example, the company introduced notable enhancements to its first-of-its-kind SolarCell Remote, which can help eliminate battery waste with a built-in solar panel that can be charged during both day and night.

The enhanced SolarCell Remote gets electricity from radio frequencies in devices like Wi-Fi routers[1]. “What’s more, it will be included in more Samsung products – like new Samsung TVs and home appliances – with the goal of eliminating the equivalent of more than 200 million batteries from landfills[2]. When you line them up, it is the distance from right here, Las Vegas, to Korea,” said Han.

In addition, by 2025, Samsung plans to make all of its TVs and phone chargers operate on near zero standby power, so that the products will consume almost no energy when not being used.

E-waste is another big challenge for the electronics industry, which is why Samsung has collected more than five million tons of e-waste since 2009. For mobile products, last year, Samsung launched Galaxy for the Planet, a sustainability platform that was created to bring about tangible climate action and minimize devices’ environmental footprints throughout their lifecycles.

“These are important steps,” said Han, “but we cannot achieve our goals alone. We believe open innovation and collaboration are keys to fighting climate change and protecting our environment.” With this in mind, Samsung announced that its eco-conscious technologies like the SolarCell Remote will be made open source, so that others can utilize them for their new devices too.

Samsung’s decision to make such technologies openly available reflects a commitment to innovation – and to everyday sustainability – that transcends industries. The collaboration with Patagonia that Samsung announced at the keynote demonstrates the type of innovation that can result when companies – even those from entirely different industries – come together to address environmental issues. The innovative solution that the companies are designing will help fight plastic pollution by enabling Samsung washing machines to minimize microplastics from entering waterways through laundry cycles.

“This is a serious problem, and not one we can solve on our own,” said Vincent Stanley, Director of Philosophy at Patagonia. Commending the hard work and dedication of Samsung engineers, Stanley described the working relationship as “a perfect example of the kind of collaboration we all need to help turn the tide of climate change and restore nature to health.”

“We are thrilled about this collaboration, but our work won’t stop there,” added Han. “We will continue to explore new partnerships and collaborations, aiming to address the challenges facing our planet.”

Empowering Users with Customized Experiences

In addition to describing steps it is taking to advance everyday sustainability, Samsung outlined various ways it is advancing technology to cater to consumers’ diverse needs. Understanding that each person is unique and wants to customize their devices to suit their lifestyle, Samsung strives to find ways to help people redefine their relationships with everyday technologies. This people-first approach to innovation is a key pillar of the company’s “Together for tomorrow” vision.

The platforms and screens that Samsung unveiled at the event reflect the ‘Screens Everywhere, Screens for All’ era that Han alluded to at CES 2020. The Freestyle is a lightweight and portable screen that gives you a cinema-quality like experience no matter where you are. Featuring AI-enabled sound, built-in streaming apps and a host of useful Smart TV accessibility features, The Freestyle can be set up virtually anywhere and projects up to 100 inches.

The Samsung Gaming Hub, meanwhile, offers an all-in-one platform for discovering and playing cloud and console games, and is set to launch on the company’s 2022 Smart TVs and monitors. Lastly, The Odyssey Ark is a 55-inch, flexible and curved gaming screen that takes immersion to the next level with a multi-view experience that allows users to play games, video chat with friends, and watch gaming videos at the same time.

To introduce more tailored product experiences to consumers’ homes, Samsung announced the rollout of even more customization options for its Bespoke lineup of home appliances. This includes new Bespoke options for Samsung’s Family Hub and French 3-Door and 4-Door refrigerators, alongside dishwashers, ranges, and over-the-range microwaves. Samsung is also introducing new products like the Bespoke Jet vacuum and Bespoke Washer and Dryer, expanding the lineup to every room in the home to offer consumers more ways to customize their space to suit their style and needs.

Samsung is constantly exploring ways to harness customization to help users get more out of their devices. The #YouMake Project represents the culmination of those efforts empowering consumers to choose and customize products based on what matters most to them, so they can enjoy a more personalized experience across their devices. Announced at the keynote, the initiative expands Samsung’s Bespoke vision beyond home appliances and brings it to life in the company’s smartphones and large-screen devices.

Ushering in an Era of Seamless Connectivity

Building a better future together for tomorrow requires more than building customization and sustainability into the core of Samsung’s products—it also requires seamless connectivity. During the keynote, Samsung demonstrated its commitment to ushering in an era of truly seamless connected experiences by highlighting its collaborations with partners as well as its next-gen products.

Unveiled for the first time at CES, the all-new Samsung Home Hub takes connected home experiences to the next level with a SmartThings service that integrates with AI-connected appliances to simplify home management. Samsung Home Hub combines six SmartThings services into one convenient device that gives users complete control over their smart home and makes it easier to manage household chores.

To enable different types of smart devices to work better with each other, Samsung announced plans to make SmartThings Hub a built-in feature of its 2022 TVs, Smart Monitors and Family Hub refrigerators. Doing so will help make connected living experiences more accessible and seamless for everyone.

Pointing to the need to offer consumers the best smart home experience regardless of brand, Samsung also announced its role as a founding member of the Home Connectivity Alliance (HCA), which brings together various smart home appliance manufacturers. The organization aims to foster greater interoperability between devices across brands to give consumers more choice, and to enhance the security and safety of products and services.

“As a global coalition of smart home appliance manufacturers, HCA members share a belief that connected ecosystems and digital technology will allow us to further develop product experiences that are elegant, hyper-personalized, and truly smart for our consumers,” said Katherine Shin, Vice President of Customer Experience at Trane Technologies. “The HCA invites any global manufacturers with a similar vision for efficiency, interoperability and innovation to come and build with us.”

Samsung’s keynote underlined a deep commitment to corporate social responsibility that continues to characterize its approach to innovation. That commitment is not only realized in the company’s technologies, but also in its dedication towards programs that empower the next generation to bring about the changes they want to see in the world. By nurturing young people’s development and building skills for the workplaces of tomorrow, programs like Solve for Tomorrow and Samsung Innovation Campus are turning dreams into action.

“Today, I’m honored to share that Samsung’s programs to empower the next generation have now reached more than 21 million people since 2012,” said Han. “This is the better tomorrow we all seek: enabling people to reach beyond their dreams, a planet protected so others can experience its wonders, [and] innovation as the spark for change.”

For more information, including images and videos of the products Samsung is announcing at CES 2022, please visit news.samsung.com/ca/ces-2022.

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[1] For radio frequency harvesting, a physical proximity of SolarCell Remote to a 2.4 GHz Wi-Fi router is required.

[2] Estimate is based on expected sales volume and average usage period of related products.