For interior designer Stacey Cohen, televisions have rarely served as statement pieces in her work as often as they have since Samsung introduced its line of Lifestyle Screens.

From TVs that double as art, transforming a family room into a gallery space, to portable screens that bring versatility to the backyard, the primary suite, and the kitchen, Cohen put Samsung Lifestyle Screens on impressive display recently at her luxury Toronto showhome.

“Samsung Lifestyle Screens truly enhance any interior and provide homeowners with a simple solution to avoid that traditional black rectangle look on the wall,” said Cohen, the founder and principal designer at Stacey Cohen Design. “Samsung has really pushed the envelope with these Lifestyle Screens and has made our interior design work even more interesting. I especially love how customizable each product is, including the chic white bezel on The Frame TVs.”

At a recent private event hosted by Cohen and Pat Bugos, Senior Vice President of Consumer Electronics at Samsung Canada, guests were introduced to the range of Lifestyle Screens and how they easily integrate into any space at home, elevating not only the décor, but also the home entertainment experience while still being functional and user friendly.

That “black rectangle look” is no more with The Frame, which boasts a matte screen to beautifully render a wide selection of world-class artwork, turning the once traditional television into a work of art when the TV is off in “Art Mode.” The TV also features customizable, magnetic bezels to change the screen’s frame to complement any space.

For interior design lovers, Cohen placed The Serif in the guest bedroom. The eye-catching floor stand makes this statement piece feel like a work of art in a gallery space. Entertaining guests is also fun and interactive with The Sero, a mobile optimized screen that lets you enjoy your mobile content on a bigger display rotating from landscape to portrait mode. The Sero also has wheels so it can go where the party does, making it a versatile addition to any home.

Bring entertainment outdoors – rain or shine – with The Terrace, an outdoor TV that offers durability and a premium viewing experience in your home’s outdoor spaces. At Cohen’s showhome, the TV is beautifully displayed in a gorgeous pergola. Boasting portability again is The Freestyle, a fun and portable e-projector that lets you tilt, point and play. Cohen also turned her patio into an outdoor home movie theatre with The Premiere, an ultra-bright, 4K laser projector that can turn a wall into 130 inches of screen.

“It was a treat to have Stacey Cohen showcase our versatile, user-friendly and beautiful lineup of Lifestyle Screens,” said Bugos, Senior Vice President of Consumer Electronics at Samsung Canada. “These products were designed to be top-tier tech as well as a great addition to interior design plans, so it was a pleasure to see that vision come to life at her showhome.”

For more information about Samsung Lifestyle Screens, please visit Samsung.com/ca.

In recent times, we’ve all been spending more and more time at home – a routine change that has meant finding fun alternatives to our usual outdoor activities, including making use of our balconies or gardens.

For those who are looking to make the most out of this at-home outdoor lifestyle, Samsung Electronics Canada last year introduced The Terrace, an outdoor TV that can be placed and used outside, along with The Terrace Soundbar.

As well as providing resilient versatility thanks to its water and dust resistance, The Terrace features a vivid screen for excellent viewing experiences. Read on for a look at a day in the life of The Terrace at home.

Enjoying Your Swim With Your Favourite Media, Worry-Free

One of the best ways to stay cool on warmer days is to set up a small pool in the garden for yourself or your family. With other TVs, if you wanted to enjoy your TV while cooling off, the pool would need to be placed far away from the TV to prevent water damage.

However, with The Terrace, you can place your TV without having to worry about minor splashes affecting it as the outdoor TV has obtained the IP55 certification from the International Electrotechnical Commission for water and dust resistance[1]. What’s more, The Terrace can withstand all kinds of weather conditions, even extreme ones that dip as low as negative 31°C or go as high as 50° Celsius. Thanks to this durability, you can stream your favourite TV show while relaxing on the deck, or put on your kids’ favourite animated show while they enjoy the pool.

For those users looking for a summery soundtrack to accompany their pool day, they can take advantage of the rich sound experience offered by The Terrace Soundbar. Offering 210 watts of sound featuring deep bass tones of the built-in woofer and cutting-edge, wide range tweeter, you can enjoy the same sound quality as if you were listening indoors.

To make things even more convenient for your at-home poolside fun, all you need to do when playing music through the Soundbar is tap your smartphone onto it in order to connect and play your  music instantly[2].

Sharp Picture Quality, Even When the Sun Is Out

After a few hours of fun in the sun, it’s time to eat – and back-garden cookouts serve as a fun and easy way to recreate the camping experience at home. While you might be wondering how The Terrace can keep everyone entertained under the bright sun while the food is cooking, the TV in fact features bright picture quality and sharp dark colour contrast, making it easy to enjoy a movie even under direct sunlight[3].

The Terrace features a peak brightness of over 4,000 nits and 2,000 nits on average, allowing the users to comfortably enjoy video content even in the middle of the day[4]. Furthermore, The Terrace features high visibility thanks to its anti-reflection technology[5], which reduces the reflection of light off of its surface, and AI picture quality optimization technology that adjusts the screen’s brightness automatically based on changing light conditions.

Thanks to The Terrace’s Tizen OS, you can choose from a wide range of popular TV shows and movies when looking to relax in the garden without having to connect a separate OTT device by virtue of the smart features the Tizen engine offers.

Take Your Outdoor Games to the Next Level

There’s nothing better than relaxing outside and partaking in a game or two while the weather is still nice after a good meal in the garden – and with The Terrace, you can even enjoy your favourite digital games while still making the most of the weather.

The Terrace is an excellent screen on which to easily play games outside as the TV optimizes its sound and screen levels for your game without you needing to adjust any settings manually. Featuring a motion clarity feature, screen tearing is minimized while playing making for more seamless and enjoyable experience.

Taking a Trip Down Memory Lane With a Single Tap

At the end of a long day enjoying each other’s company, it’s time for the family to get together and take a look back at some precious memories. Thanks to The Terrace’s Tap View[6] feature, all you need do is gently tap your smartphone to the side of the TV to share your media on-screen and get straight into reminiscing. Not only does this make it more comfortable for everyone, as there’s no need to crowd around a single smartphone screen, but it also lets you make the most of your photos on the intricate big screen.

The Terrace comes with the Multi View[7] feature which lets you split the TV screen to enjoy multifarious contents at once. This lets you, for example, take a look over some past vacation photos on one side of the screen while catching up on your favourite TV series on the other; the possibilities are endless.

It was only in the very recent past that we believed personal TVs were limited to the indoor space only. With The Terrace, users can expand the uses of their TV for all kinds of fun activities; why not watch a movie while grilling on the barbeque, listen to music while relaxing in the cool breeze, or enjoy the sunset with a family slideshow? The Terrace and The Terrace Soundbar lets you take your private outdoor experiences to the next level.

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[1] Protection from water and dust based on IP55 (International Protection Rating) standard and safe to operate at temperatures between -31 to 50℃. Water projected by a low-pressure nozzle (6.3mm) against enclosure from any direction and protected from limited dust ingress. IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529). Installation must be in a shaded area. Please refer to the User Manual.

[2] Compatible mobile device only.

[3] Panel protected up to 6 hours at 40˚C and 700W. Based on internal test results and subject to change according to viewing conditions. Brightness may decrease to protect panel with other high temperatures and sunlight conditions.

[4] Typical brightness based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[5] The Terrace is designed for placement and use in outdoor shaded environments. The TV can be partially exposed to ambient/non-direct sunlight but direct sunlight should be avoided.

[6] Compatible devices only. When using NFC on TV, Bluetooth on your mobile will automatically activate. This service only works when TV and mobile are on. Tap View will be available from 2Q, 2020. Be sure to tap away from the TV screen and bezel corners. It may be scratched or broken to the TV or mobile device screen. Recommend using your mobile device with the cover in place and lightly tap it on any external edge of the TV.

[7] Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or product, and are subject to change without notice. Actual user experience may vary. Compatible devices only.

▲ (From left) Kyuseong Lee, Kang-il Chung and Sunwoo Kim, the lifestyle TV product planners at Samsung Electronics’ Visual Display Business

The characteristics of Samsung TVs are continuing to evolve in line with the latest trends and lifestyle patterns. Against this backdrop, the role of the television has expanded. While it used to simply be a device for delivering entertainment, the TV has now become a central component of users’ interior design schemes.

To keep up with emerging trends, Samsung Electronics has continued to think outside the box as it explores new possibilities for TVs. Since 2015, the company has been continuously pushing the envelope to develop new looks and features with its televisions, and help ensure that consumers can fit their TV to their lifestyle. So, how did Samsung come up with its lifestyle TV line, and what kind of consumer experience is it aiming to provide? To find out, Samsung Newsroom met with the company’s lifestyle TV product planners, who have contributed to solutions ranging from The Serif to The Terrace.

Lifestyle TVs: Becoming More Than Just a Fixture of the Living Room

Vivid picture and a sense of immersion are two fundamental elements that a television should provide, with a well-designed product capable of delivering both. Nowadays, with lifestyles shifting, viewing has moved out of the living room and people often prefer to consume their content in whichever room they are in at the time.

“Our goal was to allow consumers to have a range of different screens for the various spaces in their house,” said group leader Kang-il Chung. “This would allow them to enjoy whatever content they wanted, wherever they were, based on Samsung’s ‘Screens Everywhere’ philosophy.”

“In order to establish concepts for new TV products and functions, we look at things like how televisions are being used, interior decoration trends and the overall cultural and lifestyle preferences of our users,” explained product planner Kyuseong Lee. During the planning stage, the product planners focus on connecting the desired user experience to the essence of the product. By doing this, the team seeks to make it easier for the user to comprehend both the product’s story and the distinct experience it offers. Added Lee, “Rather than simply adding lots of different functions, we work to clearly define the main concept of the product, then make it different. In this way, we look to realize all aspects of the core experience to perfection.”

The Serif and The Frame: Bringing Classy Décor to Your Other Rooms

Since the time of its invention, the television has been considered a staple of the living room. But now, with a growing number of users also putting TVs in rooms like their bedrooms and studies, this is changing. In line with this trend, Samsung has expanded what it deems the ‘TV space’ from the living room to a range of other rooms. Along with this, the company has started to develop televisions that not only suit the interior aesthetics of those other rooms, but also include features that match the needs and lifestyles of the people using the rooms.

In 2015, Samsung introduced its first lifestyle TV, The Serif, which was designed to help contribute to users’ interior design schemes. The Serif’s iconic I-shaped design was created by the internationally renowned Bouroullec Brothers and is a great choice for those who want an aesthetically pleasing television that works well in any space. “We pursued a meaningful design that emphasized people and space and tried to get away from the usual ‘TV look’,” said Chung. “A lot of consumers claim that The Serif looks more like a lifestyle product than a TV.”

The product planning team’s ongoing efforts to develop new TV models that blend well with their surrounding environments also contributed to the development of The Frame. Looking like a modern picture frame, this television can be matched to consumers’ home décor style and features an ‘Art Mode[1]’ that allows viewers to enjoy artistic masterpieces from the comfort of their homes. The Frame TV’s sensors are also capable of automatically detecting illumination intensity and movement.[2] “Samsung is collaborating with world-renowned curators, renowned art galleries, museums and artists to deliver a broad collection of art through the Art Store[3],” related Sunwoo Kim. “We will keep working hard to ensure that we are able to display an increasingly broad range of great artworks in stunning resolution.”

Thinking Outside the Box: The Sero for Millennials

Samsung’s ‘think outside the box’ development philosophy goes beyond considerations of space and expands to form. Modern viewers’ increasing use of mobile devices means that watching content on vertical screens is becoming more common. The Millennial generation’s tendency to watch content on their smartphones, in particular, has contributed to the increased prominence of vertically displayed content. Thus, The Sero was developed as an answer to the question, ‘what if we could make the TV screen rotatable so that it could better match the lifestyles of Millennial users?’

The Sero is the result of this bold idea. “Developing the Sero with a rotating screen was a long and challenging journey, as it was like we were exploring unchartered territory,” said the product planners. The team had to consider a broad range of factors, such as whether the user would rotate the screen manually or whether it would rotate automatically. The project brought many different teams together as they set out to create a whole new consumer experience, with their efforts eventually culminating in The Sero. “We are witnessing an increasing amount of consumption of vertical, short-form content on social networking sites,” remarked Chung. “And The Sero allows viewers to use screen mirroring to watch this content in a full screen, immersive format.”[4]

Expanding to Other Spaces: The Premiere and The Terrace

Over time, the focus of Samsung’s Lifestyle TVs has continued to shift. Due to the pandemic, many people now prefer watching movies at home over going to the theatre. The Premiere is specifically designed for those who want to create a theatre-like environment in their own homes. This projector boasts an easy-to-install large screen with very sharp picture quality. “With The Premiere, you can enjoy your favourite content on an ultra-large screen from the comfort of your home,” related Kim. “With a premium fabric finish, The Premiere also serves as an excellent complement to your interior décor.” [5]

In the current climate, people are also making more use of private outdoor spaces, such as balconies. In line with such consumer lifestyle changes, Samsung has introduced its first outdoor TV model, The Terrace. With an IP55 rating to help protect against water and dust[6], The Terrace delivers an outstanding outdoor viewing experience [7]. Said Lee, “Going forward, the outdoor TV market is expected to grow exponentially. The Terrace provides an excellent outdoor viewing experience, delivering exceptionally vivid and detailed images.”

As our TVs become increasingly important parts of our lives, some argue that the evolution of the product is nearing its conclusion. But Chung thinks differently, claiming that, “There is still an unending range of possibilities for what our televisions might become in the future.” He expressed hope that himself and his team will be able to keep introducing new and varied lifestyle TV models to keep providing fresh experiences to consumers.

Samsung’s lifestyle TV product planners believe that TVs need to keep evolving in order to keep up with users continuously changing lifestyles. “We want to develop TVs that people want to own, and that they’ll want to show off,” Kim stressed. “Our dream is to build a so-called ‘lifestyle universe’ where each space is equipped with a lifestyle TV that suits the function of the space.”

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[1] Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.

[2] The ‘Ambient Mode’ background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns and/or colours.

[3] The Art Store may not be available in some countries. Art pieces in the Art Store are subject to change without prior notice.

[4] Compatible devices only.

[5] The laser projector can be projected on a flat white or bright monotone wall without setting up an additional screen. For a more optimized experience, using a screen dedicated to ultra short throw projector is recommended.

[6] Protection from water and dust based on IP55 (International Protection Rating) standard and operating smoothly at temperatures between -30 to 50℃. Water projected by a nozzle (6.3mm) against enclosure from any direction. * IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

[7]  Installation must be in a shaded area. Please refer to the User Manual.

Samsung Electronics Co., Ltd. showcased its 2021 lineup of MICRO LED, Samsung Neo QLED, lifestyle TVs, monitors, and soundbars at its virtual Unbox & Discover event. As people spend more time at home, Samsung’s latest innovations let consumers get the most from their screens—allowing them to work efficiently, communicate effectively, and explore their personal passions.

“At Samsung, we’re committed to delivering new innovations to help improve Canadians’ everyday lives. Over the past year, technology became top of mind as our homes transformed into offices, schools, gyms and more,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “As Canadians spent more time at home, the TV became more integrated into our lives. This year, we are continuing to redefine the role of the TV with personalized technology that reflects the needs of consumers.”

For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives.

Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years[1]. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.

MICRO LED Comes Home

With superb brightness, deep blacks, and breathtaking image quality, MICRO LED technology offers a groundbreaking viewing experience that lasts. Its inorganic LEDs helps ensure the screen stays vibrant over its lifetime.

In 2018, Samsung introduced MICRO LED in the form of “The Wall”—a configurable system of modules that can reach an astounding 292 inches for an experience like no other. With its inherent flexibility, “The Wall” requires professional installation in the home or in the office.

In 2021, Samsung brings the power of MICRO LED technology in the form factor of a traditional TV experience. Now, consumers can take home a cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED will be available in 110’’ and 99’’ sizes in Canada beginning this summer, with an 88’’ size launching this fall.

MICRO LED can become 4 screens in one. With 4Vue (Quad View), consumers can watch up to four sources of content simultaneously. Keep up with multiple sports at once, or stream a walkthrough while playing a video game. MICRO LED brings true-to-life picture quality at a grand scale—right out of the box.

Samsung Neo QLED Fits Any Home and Every Passion

As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, regardless of what you’re watching. The Samsung Neo QLED viewing experience is defined by our Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology[2], Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a hockey game, or playing one on your gaming console.

Samsung Neo QLED also offers features that level up gaming. Samsung is proud to be the Official TV Partner of Xbox Series X in Canada and the United States. With Xbox and Samsung renewing their multi-year agreement this year, the two companies will continue working together to offer an unbeatable gaming experience. Samsung Neo QLED and QLED offer cutting-edge capabilities that make them a phenomenal companion to next-gen gaming with Xbox Series X. Samsung Neo QLED and QLED let you see virtually every detail with incredible 4k clarity, a silky-smooth 120 frames per second, and a low 5.8ms response time.

In order to further deliver optimized gaming performance to the 2021 Samsung Neo QLED and QLED line, Samsung has also partnered with AMD to develop the first TV with Freesync Premium Pro support for both PC and console games to deliver a truly exceptional HDR gaming experience. Additionally, Samsung’s new Game Bar helps players quickly monitor critical aspects of play. You can use it to access Samsung’s Super Ultrawide Gameview, which brings ultra-wide aspect ratios—traditionally only available on gaming monitors—to the TV.

For those with a passion for fitness, Samsung Neo QLED brings athletic training and healthy living to the home. Last year, when people weren’t able to go to the gym, many sought ways to stay fit at home. Samsung Health, a comprehensive fitness and mindfulness platform, met this need. Samsung Health helped us stay fit with partner apps for every style of fitness and wellbeing, together with seamless connectivity to mobile devices and wearables.

In 2021, Samsung Health adds the benefit of a Smart Trainer. With an optional camera sold separately, the Smart Trainer utilizes AI to analyze your posture and provide real-time feedback to improve your form as you follow instructional videos.

In 2021, Samsung Neo QLED’s 8K models (QN800A and QN900A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN90A and QN85A) will reflect an even wider selection, starting at 50’’.

TV Technology That Reflects Your Style Indoors or Outdoors

Consumers today expect experiences tailored to their needs, personal tastes, and style. The Lifestyle TV category offers screens designed for every consumer and every space—in and outside the home.

The Frame transforms the TV into a work of art that can be personalized to fit your aesthetic and decor. With new partnerships in the Art Store[3], like NAVA Contemporary and Etsy, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on your selections. Curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. The Frame also features increased photo storage space from 500 megabytes in 2020 to 6 gigabytes in 2021, so you can store up to 1,200 photos in UHD quality. From beloved classics to stunning photography, the Art Store gives you access to a variety of content to personalize your space.

In 2021, there are new ways to customize The Frame itself—from new mounting options like the Slim Fit Wall Mount to five bezel options[4]. In addition, we’ve made the 2021 Frame slimmer than its previous model: just 24.9 millimeters thick, about the same depth as an actual picture frame. It’s just as appealing off as when it’s on.

For those who miss the movie theatre experience, The Premiere, a triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and even if they offer a big screen experience, the resolution is sometimes below that of an ordinary TV. The Premiere’s minimalist design, with rounded edges and a fabric finish, fits neatly into any home. To help consumers use The Premiere anywhere in their home, we’re going to be offering rollable screens optimized for The Premiere later this year on Samsung.com. Just position The Premiere around 5 inches or further from a monotone wall or ALR screen, and break out the popcorn.

In 2020, Samsung took its industry-leading picture performance from inside the home to the yard—just as consumers were looking to get outdoors. With The Terrace, our first outdoor TV, consumers can enjoy the picture quality, audio performance, and smart features they expect from Samsung outside. And they can do so worry-free; The Terrace is weather-resistant, with an IP55[5] rating to protect against water and dust. It’s also simple to install, and easy to connect to cable service and a Wi-Fi network. The Terrace is available in 55”, 65”, and a new 75” Full Sun model^[6] is coming in time for the summer.

Screens Suited for Every Need – From Productivity to Play

In 2020, the relevance of the monitor at home changed dramatically. For many, this meant additional screens for multiple needs. Suddenly, a screen that was used to shop online or surf social media became critical to daily life, as consumers used it to make the most of work, school, and play.

To fulfill this demand, the Smart Monitor is Samsung’s first “do-it-all” monitor—uniting the best of monitor and TV. Smart Monitor is compatible with Wi-Fi, Bluetooth, Wireless DeX, and Apple AirPlay 2[7], letting consumers work from any location without having to connect to a PC. With AirPlay 2, customers can stream, control, and share their favourite content directly from their iOS device to their monitor. When you need to relax, you can enjoy your favourite shows by turning on the Smart TV platform and accessing your preferred streaming apps[8]. Smart Monitor helps consumers stay productive when they need to be—and entertained when they need a break.

In 2020, the Odyssey G9 gaming monitor generated a lot of buzz—this year, Samsung is leveling up the experience with a Quantum MiniLED display and premium gaming features. The 1000R screen curvature, combined with Quantum MiniLED display technology, gives gamers the ultimate experience. The new G9 joins Samsung’s full lineup of curved and flat Odyssey gaming monitors.

To enable a new way of learning and working while staying safe, we’re introducing the Samsung FLIP 75-inch, a digital whiteboard you can write, draw, and edit on. The Flip offers connective features for hybrid working and learning to help consumers succeed—whether in the classroom, in the office, or at home. With optimized 4K picture quality and easy-to-read visuals, a team of up to 20 can work simultaneously and sync their personal devices for real-time content sharing. The Flip allows users to see a coworker’s or a teacher’s presentation as if they were there in person—offering the ability to work together while staying at home. Designed to foster greater collaboration, increase productivity, and enable a seamless exchange of ideas, the 75’’ display joins the 55’’, 65’’, and 85’’ display.

Sound That Matches the Visual

While Samsung TVs offer incredible sound from super small speakers, nothing rounds out the home theatre experience like the addition of a Samsung soundbar. The 2021 Q Series lineup includes exclusive Q-Symphony tech, syncing audio from a Samsung QLED TV to deliver enhanced 3-dimensional sound. The soundbar even measures its environment to project audio precisely where it needs to be.

For a full, deep and rich immersive experience, the Q950A boasts 11.1.4 channel sound bringing you right into the centre of the action. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar. And the Q950A works with Amazon Alexa—making it easy to take full control of the listening experience.

Passions, Style, Tastes, and Needs

In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances your experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV itself is becoming more relevant.

For more information on Samsung’s TV products, please www.samsung.com/ca/tvs.

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[1]Source – Omdia, TV Sets Intelligence Service, Jan-2021. Ranking in terms of unit shipments for 15 years consecutive years ending 2020. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[2]8K / 4K AI Upscaling enhances content to near-8K / near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

[3]The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.

[4]Bezel options may differ depending on size of TV.

[5]Protection from water and dust based on IP55 (International Protection Rating) standard and operating smoothly at temperatures between -30 to 50℃. Water projected by a nozzle (6.3mm) against enclosure from any direction. * IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

[6]Panel protected up to 6 hours in sunlight at 700 watts and 104 degrees Fahrenheit; brightness may decrease to protect panel with other high temperature and sunlight conditions.

[7]Compatible Operating System (OS) or app required.

[8]Available services and features on the Smart TV and the Graphic User Interface (GUI) may vary based on region and/or model. Users must agree to Smart Hub Terms and Conditions and Privacy Policy before use.

Samsung Electronics Co., Ltd. shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it is continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to make daily life seamless.

“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

Creating More Intimate and Personalized User Experiences

As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand the many ways connected solutions could make life easier. TVs came to be vital for entertainment—and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones became indispensable.

Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:

• Samsung Bespoke Refrigerator: Available in Canada later this year, the Bespoke lineup has sleek lines and a contemporary, flat-panel design that blends seamlessly into existing kitchens and various lifestyles. The Samsung Bespoke Refrigerator comes in a column format in two different sizes, allowing for modular configurations that can grow to fit each household’s unique needs. With a variety of types and colours that you can mix and match, Bespoke offers the flexibility to meet your family’s food storage needs, always keeping your food at optimal temperature.
• 110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. MICRO LED will be rolled out globally beginning this spring[1].
• Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.
• SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes[2].
• Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer[3] feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.

Bringing AI and Robots to Daily Life including Housekeeping

Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from washing machines that optimize water usage, detergents, and wash cycles, to TVs with a Quantum AI Processor that can upscale HD content into pristine near-8K resolution[4].

The major technologies featured during Samsung’s press conference include the following:

• Samsung Bot Care[5]: The latest development in Samsung’s growing robotics lineup, Samsung Bot Care is designed use AI to recognize and respond to your behaviour. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.
• Samsung Bot Handy[6]: Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of various objects, utilizing the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.

Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, Samsung’s health-focused exoskeleton as a mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

Technology for a Better Future

Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.

“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”

As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:

• Galaxy Upcycling at Home: At the CES event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.

• TV Eco Packaging: In addition, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar, indoor lighting or USB, reducing battery waste.

Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges.

Samsung also highlighted at the CES event how it is making its products even more inclusive and accessible for all. The SeeColours application is designed to help those with colour vision deficiencies (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better their lives and empower themselves.

For more information, images or video on the products Samsung announced at CES 2021, please visit http://news.samsung.com.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.           

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[1] Availability of MICRO LED TV will vary by region.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[3] Specific features available may vary by region and product.

[4] 8K AI Upscaling enhances content to near-8K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

[5] Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

[6] Samsung Bot Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

Samsung Electronics Co., Ltd. recently unveiled its 2021 portfolio of Neo QLED, MICRO LED and Lifestyle TV displays during its first-ever virtual First Look event ahead of CES 2021. The new line underscores Samsung’s commitment to accessibility, sustainability, and innovation with new advancements that help redefine the role of television in consumer homes.

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said JH Han, President of Visual Display Business at Samsung Electronics. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

A Sustainable and Accessible Future for All

Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

• Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
• Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year[1]. By minimizing text and graphic imagery on the Eco-packaging, the oil-based ink from colour printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
• Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA* batteries over seven years[2]. To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content[3].

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence (AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with vision and hearing impairments the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expanding its Voice Guide feature—which provides audio guidance for people with vision and hearing impairments. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Neo QLED Takes a Quantum Leap in TV Display Technology

Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED.

Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as it’s meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to near-4K and near-8K picture output regardless of the input quality[4].

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier installation and cleaner aesthetics. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features: Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyzes the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

• Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.
• With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but also at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering so players enjoy smooth picture quality throughout gameplay.
• With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected And with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
• PC on TV on Samsung devices allows consumers to connect a PC to the TV via WiFi network access, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

Opening A New Era of Breathtaking Picture Quality and Design with MICRO LED

In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers a breathtaking visual experience on an ultra-large, next-generation screen.

Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and colour filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colours and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is breathtaking picture quality.

Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue (Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning picture quality and large size.

Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breathtaking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theater.

Enhancing the Award-Winning Lifestyle TV Portfolio

Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect changing interests and tastes of consumers. Since its launch in 2017, The Frame has redefined television, transforming displays into stunning works of art, with over one million units sold globally.

The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner[5] compared to its previous iterations, mirroring the depth of a traditional picture frame. New attachable optional bezel frames come in five colour options and two different customizable styles—Modern and Beveled—to match the aesthetics of any room The Frame is located in.

With a subscription to The Frame’s all-new Art Store[6], consumers are able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyzes individual consumer preferences to recommend specific artwork.

With near-endless options for customization, Samsung’s lifestyle TV portfolio including The Frame, The Serif, The Sero, The Terrace, and The Premiere easily upgrade the décor of any home.

For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com/ca/explore/experiences/ces2021-the-first-look/.

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[1] Based on laboratory research.

[2] Based on laboratory research. Results may vary upon usage circumstances.

[3] Based on laboratory research.

[4]8K / 4K AI Upscaling enhances content to near-8K / near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

[5] 46% slimmer than the previous The Frame model.

[6]The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.

Samsung Electronics Canada recently introduced The Terrace for Business – a digital display solution designed to meet the demand for outdoor content, allowing businesses to easily engage their customers with both important messaging and entertainment.

With QLED 4K display technology, The Terrace for Business brings vivid picture quality into the outdoors. The Quantum 4K processor delivers 4K resolution while AI upscaling offers crisp definition regardless of the input source^[1]. Quantum HDR 32X sets a new standard for breathtaking detail and HDR10+ adjusts colour and contrast scene-by-scene for a dynamic viewing experience that jumps off the screen^[2].

Whether you’re sharing content in a patio space, outside a retail shop or by the hotel pool, the 4K QLED display is optimized for the outdoors, making it possible for businesses to entertain guests with the same quality entertainment previously reserved for the indoors.

Designed for shaded environments, The Terrace for Business is a year-round business solution. No matter the season, its IP55 weatherproof rating^[3] delivers optimal performance and enhanced protection from the outdoor elements, including water, humidity, dust and heat.

1,500 nits of brightness^[4] and Quantum Dot technology deliver 100 per cent colour volume without washing out in extreme brightness^[5]. Users can experience brilliant viewing any time of day with an intuitive display that optimizes picture settings based on surrounding lighting conditions. The TV features impressive anti-reflection technology, greatly minimizing glare while enhancing picture contrast so that customers can read messaging clearly, even on sunny days.

“Samsung Canada is committed to customizable technology that understands, supports and adapts to the needs of Canadian businesses and consumers alike,” said Mary Peterson, VP, IT & Enterprise Solutions, Samsung Canada. “We are proud of how The Terrace for Business brings Samsung’s state-of the art QLED technology into a reliable digital display solution designed for the outdoors.”

Designed for ease of use and simple installation, The Terrace for Business comes with a step-by-step tutorial that automatically begins when it’s first turned on. The Samsung Business TV app, available for compatible Android and iOS devices, provides additional convenience by allowing you to remotely manage and control content on The Terrace. Once downloaded, the apps are automatically connected and available for immediate use^[6]. The built-in HDBase-T receiver means the Terrace for Business is ready to go once the cable is plugged in for clutter-free connectivity without the need for additional external devices.

The user-friendly interface offers more than 100 pre-loaded templates, including vertical orientation, L-Bar layouts, motion embedded, seasonal sale and other pre-designed promotional and advertisement layouts for do-it-yourself content creation.

Built to operate 16 hours a day, 7 days a week, The Terrace for Business can be programmed to automatically turn off and on during business hours with a pin-code to protect display settings, avoiding any potential content interruptions.

The Terrace for Business is now available in Canada. For additional information, please visit www.samsung.com/ca/business/smart-signage/the-terrace-tv.

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^[1] 4K AI Upscaling enhances content to near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

^[2] The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

^[3] Protection from water and dust based on IP55 (International Protection Rating) standard and operating smoothly at temperatures between -30 to 50℃. Water projected by a nozzle (6.3mm) against enclosure from any direction. *IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

^[4] Typical brightness based on internal testing standards is subject to change according to viewing environment or specific conditions.

^[5] 100% colour volume measured in Movie Mode and the DCI-P3 colour space, certified by VDE. [Please look up previous disclaimers for the full name of VDE.]

^[6] Available technology, functions, GUI (Graphic User Interface) and features may vary by region, service provider, network environment, or product, and are subject to change without notice. Each device must be connected to Wi-Fi or other wireless network.

 
Samsung Electronics announces the expansion of its award-winning lifestyle Home Entertainment portfolio with the addition of The Terrace, its first outdoor 4K QLED TV and accompanying soundbar. Enjoy your favourite entertainment in your backyard or patio with Ultra Bright Picture Quality, built-in Smart TV features and Weather-Resistant Durability. It’s everything you love about the Samsung QLED experience, now outdoors. Learn more

Samsung Electronics Canada announced today the expansion of its award-winning lifestyle Home Entertainment portfolio with the addition of The Terrace, its first outdoor 4K QLED TV and accompanying soundbar. Available now for purchase at select retailers in Canada, The Terrace is a Samsung Smart TV that is specifically designed to bring the full indoor entertainment experience outside.

Available in 55-, 65- and 75-inch models, The Terrace fits well with any outdoor living space and delivers Samsung’s leading QLED 4K display technology and Smart TV features. Designed with weather in mind – with an IP55[1] rating, the Terrace’s display boasts weather-resistant durability against water and dust, and comes fitted for easy installation outdoors across a variety of settings.

“With new lifestyle habits continuing to evolve, Canadians are using screens to work from home, exercise using online platforms, and connect with friends and family. We believe screens should also be evolving in line with these lifestyle changes,” said Pat Bugos, Vice President of Sales and Marketing, Home Entertainment, Samsung Canada. “As the latest addition to our Lifestyle TV portfolio, The Terrace transcends the connected living room to the outdoors by delivering on incredible innovation and immersive viewing experiences.”

The Ultimate Outdoor Entertainment Experience with Ultra Bright Picture Quality

The Terrace offers a crystal-clear display to increase visibility in all sorts of outdoor conditions. It provides a brightness level of 2,000 nits, ensuring that users will be able to enjoy content in vivid picture quality, even in broad daylight. Its QLED 4K display is perfect for sports fans: with a high motion rate[2], it provides clear, lifelike picture quality, ideal for motion-intensive content. Also, the display is coated with anti-reflection and adaptive picture technology, which optimizes content by analyzing its surroundings to minimize unwanted glare.

Moreover, The Terrace also has acquired high standards in water and dust resistance (IP551) so it performs well in various environments. The product boasts durability, while offering a slim and sleek design at a mere 59.8mm.

Outdoor Smart TV Built-in Experience

The Terrace offers various content and browsing experiences that deliver seamless entertainment even outdoors. The Terrace comes equipped with Tizen, Samsung’s Smart TV platform, which powers features such as Samsung TV Plus, a free linear TV video service with over 120 channels, Samsung Health, a comprehensive fitness and wellness platform as well as the leading subscription streaming services.

In addition to supporting mobile viewing capabilities like Multi View and Tap View, the Terrace also supports multiple voice services including Bixby, Amazon Alexa and the soon to launch Google Assistant, helping it fit naturally into the smart home ecosystem.

The Terrace Soundbar is in ideal harmony with the TV

Finally, The Terrace Soundbar offers dynamic sound that matches the amazing picture quality The Terrace offers for the ultimate outdoor TV viewing experience. Right out of the box, The Terrace Soundbar delivers high-quality sound and a deep and clear bass sound from its built-in woofers and distortion cancelling technology. The Terrace Soundbar has Wi-Fi and Bluetooth connectivity, allowing it to be paired with The Terrace TV and other devices. The Terrace Soundbar features adaptive sound mode to offer clear, rich sound, regardless of the content being played. Featuring IP 551 level durability, The Terrace Soundbar is designed to withstand the elements and it can be mounted to a wall, or directly to The Terrace TV, making this the ideal companion to The Terrace TV.

The Samsung 2020 Lifestyle TV Line

The Terrace is the latest evolution of Samsung’s award-winning Lifestyle TV portfolio first introduced in 2016 with the debut of The Serif. Samsung’s Lifestyle TV portfolio combines impressive technical performance including picture quality with personalized experiences for today’s consumers.

The 2020 Samsung Lifestyle TV line includes:

• The Frame: For consumers who want their TV to be part of and enhance their décor, The Frame is a high-performance TV when it’s on, and a dazzling art display when it’s off. It features a growing library of over 1,200 pieces of artwork from world-renowned artists and galleries, including the Museo del Prado, Thyssen-Bornemisza Museum, The Albertina, Saatchi Art, Artspace, Sedition, Magnum Photos, LUMAS and more. From beloved masterpieces to stunning photography, the Samsung Art Store^[3] helps users turn their space into an art gallery. Additionally, users have free access to the #StayAtHome collection until June 14, 2020. This special collection of 30 renowned works of art is available even without an Art Store subscription, and easily accessible under the Art Store’s Spotlight tab. Lastly, Samsung debuted new 32 and 75-inch sizes this year to add to the Frame’s line of 43-, 50-, 55- and 65- inch models, providing more options to enhance the look and feel of any home.

• The Sero: The Sero, which means “vertical” in Korean, brings what people love about smartphones to the TV. It gives users the ability to rotate between horizontal and vertical orientations with their television – just like a smartphone or tablet. The Sero connects with users’ mobile devices to seamlessly display content in portrait or landscape, and it features a modern design that stands out in any living space. Available at 43-inch model, The Sero displays an optimized aspect ratio so users can enjoy their favorite content, apps, and social media on a bigger screen.

• The Serif: The Serif was developed as an aesthetic-focused collaboration with world-famous industrial designers Ronan & Erwan Bouroullec. With a 360-degree design perched on a floor stand, the Serif is a stunning centrepiece created for home decor aficionados who want to make a bold statement with their television. This year, it is available in 43-, 49- and 55- inch models.

For more information on Samsung’s The Terrace, please visit: https://www.samsung.com/ca/tvs/

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[1]Protection from water and dust based on IP55 (International Protection Rating) standard and operating smoothly at temperatures between -30 to 50℃. Water projected by a nozzle (6.3mm) against enclosure from any direction. * IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

[2]High motion rate may vary by country.

^[3]Art Store available with subscription at $7.99 per month. Art can also be purchased a la carte. Visit https://www.samsung.com/ca/lifestyle-tvs/the-frame/highlights/ for more details. Art pieces in the Art Store are subject to change without prior notice.