Samsung Electronics Canada recently showcased its 2022 lineup of Neo QLED 8K, soundbars, accessories and sustainability initiatives at its virtual Unbox & Discover event. With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.

“At Samsung, we are focused on developing products that not only offer the highest quality and performance, but also make users’ lives better. The 2022 Neo QLED 8K further cements our position at the forefront of the premium TV market, designed to meet the needs of consumers with convenience and seamless connectivity,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “With an ultra-large screen, stunning 8K resolution and next-level image and sound quality, Neo QLED 8K delivers cutting-edge technology for the ultimate TV viewing experience.”

Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the centre of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide customized personalization and connectivity, ensuring there is a screen fit for every occasion and lifestyle. Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.

Neo QLED 8K: The Best Gets Better

The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.

The Neural Quantum Processor 8K also powers a new technological innovation – Real Depth Enhancer. This scans the screen and maximizes contrast with the background by enhancing the object while keeping the background unprocessed. It works similar to the way human eyes perceive images in real life so the object on screen stands out against the background.

In fact, Samsung’s all new 2022 QLED received the world’s first ‘Pantone Validated’ certification in display from Pantone, the global authority on colour and creator of the Pantone Matching System (PMS) – meaning the models authentically reproduce more than 2,000 colours as well as the newly added 110 skin tone shades found in Pantone’s guidelines^[1]. In addition, these brilliant colours are comfortable to watch with the new EyeComfort Mode. The feature uses AI technology to automatically adjust the brightness and colour temperature of the screen based on how light or dark the room is and the sunset/sunrise information to achieve the most comfortable viewing experience.

Immersive Dolby Atmos Sound with Smart Features

For true immersion, TVs and screens need powerful and nuanced sound to match the rich colours and sharp details. The Neural Quantum Processor 8K’s AI analyzes what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.

In QN900B, a flagship Neo QLED 8K model, all the sounds come from a 90W 6.2.4 channel audio system, featuring new top channel speakers and Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to voice recognition with Voice Tracking Sound so that sound effects and voices truly follow the movement across the screen.

Samsung is also introducing Wireless Dolby Atmos to its Neo QLED 4K and 8K TVs– this means pristine audio quality without the clutter of HDMI cables. Wireless Dolby Atmos will also be applied to Samsung’s new 2022 Ultra Slim Soundbar that is designed for an immersive audio experience that is both aesthetically pleasing and has minimal setup.

Experiencing Your Screen

To ensure the experience is as seamless as possible, the 2022 lineup is outfitted with new and smarter features and user interface, allowing Samsung TVs and screens to become the central hub to watch content, control compatible devices, play games, work out and more.

• New Smart Hub: This year, Samsung unveiled Smart Hub, its new user interface, powered by Tizen. The all-new Samsung Smart Hub brings every aspect of the smart experience into one, easy-to-navigate home screen. The new tab classifies features, settings and content into three categories for a seamless user experience: Media, Gaming Hub, and Ambient.
   
  • Media: The Media screen organizes users’ entertainment options – including video on demand, streaming, and Samsung TV Plus^[2] with 190+ free channels – and learns users’ preferences with machine learning to make smart recommendations across all platforms and services.
  • Gaming Hub: Gaming Hub is a new game streaming discovery platform that bridges hardware and software to provide a seamless player experience. No downloads required, no storage needed. Samsung also announced partnerships with leading game streaming services – NVIDIA GeForce NOW, Stadia and Utomik, with more to come – to bring their libraries of games to the Gaming Hub. The new platform will be available later this year on select 2022 Samsung Smart TV models.^[3]
  • Ambient: The Ambient screen enhances the home’s aesthetic, whether that means synchronizing the screen’s display with its surrounding décor or making a bold statement with eye-catching art.

• Gaming Experience: In addition to the all-new Gaming Hub, the 2022 lineup comes with specifications and features that are made for the ultimate gaming experience. They include four HDMI 2.1 supporting ports^[4], Motion Xcelerator Turbo Pro 4K 144Hz gaming, Super Ultrawide GameView and Game Bar, making gaming more efficient and accessible for a fast-paced and streamlined experience. With these incredible picture quality and settings improvements, games will now be more realistic and thrilling.
• Samsung Health: Samsung Health offers not only a wide variety of workout and wellness classes, but also ways to track your progress and routines. Users can easily track their fitness journey and activities on their TV and seamlessly sync with other devices such as Galaxy Watch4 Series to track progress in real-time on the screen.

• SmartThings: A critical component of the connected experience is Samsung’s SmartThings ^[5]. With SmartThings, the screen becomes the central hub to conveniently control other compatible home devices from a single point. This feature, included in Samsung TVs, takes advantage of the large screen to help users discover, view and control devices at-a-glance.
• NFT Platform: Finally, new in 2022 is Samsung’s NFT Platform, in partnership with the industry leader, Nifty Gateway. Ambient mode will offer consumers a one-stop NFT platform to explore and display NFT digital arts on 2022 Neo QLED and QLEDs, a new way to collect and present art works.^[6]

Sustainability at the Core with ‘Going Green’

Samsung is always thinking about how the manufacturing process and the use of products impact the Earth’s environment, looking for ways to reduce its footprint and build a better future for the planet.
 

• Eco-Packaging: Samsung is improving its eco-conscious packaging with 90% less ink while also removing the staples during production. Both improvements reduce waste and make it easier for recycling centres to process.
• SolarCell Remote: The SolarCell remote also received an upgrade for 2022. It is 88% more efficient than the previous 2020 model^[7]. They are now completely battery-free and can now be charged through 2.4GHz Radio Frequency Harvesting – drawing power from spare energy emitted by Wi-Fi routers.

• Recycled Materials: Samsung’s 2022 TVs, monitors, digital signage, and remote controls use recycled resin. Notably, high-resolution monitors use recycled resin from ocean-bound plastic recovered in coastal areas that would otherwise have become marine hazardous waste.
• The Carbon Trust certification: Samsung’s Neo QLED 8K/4K has achieved the ‘Reducing CO₂’ label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.

Making it Personal with Accessories

Each consumer has their unique taste and needs when it comes to TVs, which is why Samsung created new accessories for its 2022 TVs that facilitate an entirely new TV experience.
 

• Slim Fit Wall Mount: For those who want to wall mount their screen, the Slim Fit Wall Mount allows the TV to lie flush against the wall while offering swivel up, down, and sideways motions for an ideal angle, regardless of where the viewer is seated.
• Studio Stand: In case the TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED 8K in an artistic fashion.
• Auto Rotation: The new accessory extends the rotating capabilities of The Sero to the Neo QLED 8K. Auto Rotation brings mobile experiences to the big screen, portrait art to the full screen, and MultiView experiences to new layouts. It can be used as a stand or wall mount so that whatever content is on, the whole screen is filled to optimize the viewing experience.

To pre-order or for more information on Samsung’s TV products, please visit www.samsung.com.

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^[1] Pantone Validated Approval Certificate for the product meeting the requirements of PANTONE® Validated as tested issued to Samsung Electronics Co., Ltd. by Pantone on December 29, 2021.

^[2] Service availability may vary by region.

^[3] Availability of Gaming Hub may vary by region.

^[4] Specification of ports may vary by product and model.

^[5] * Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. ** Requires a Wi-Fi, Bluetooth or other wireless network connection and devices registered to SmartThings app. *** Connected devices are sold separately.

^[6] Detailed features or user interface may vary by model and region.

^[7] Based on laboratory testing.

Be sure to tune in to Samsung’s Unbox & Discover 2022 event on either Samsung Newsroom or Samsung.com on March 30 at 10 a.m. EDT to learn more about the future of the screen experience.

On March 30, Samsung is set to unveil how its vision for its latest Neo QLED 8K is set to redefine the role of the screen and bring unrivaled usability to their users’ daily lives by providing utmost convenience and seamless connectivity.

Be sure to tune in to Samsung Newsroom or Samsung.com/ca on March 30 at 10 a.m. EDT to hear more about the future of the screen experience in 2022.

Samsung Electronics Co., Ltd. showcased its 2021 lineup of MICRO LED, Samsung Neo QLED, lifestyle TVs, monitors, and soundbars at its virtual Unbox & Discover event. As people spend more time at home, Samsung’s latest innovations let consumers get the most from their screens—allowing them to work efficiently, communicate effectively, and explore their personal passions.

“At Samsung, we’re committed to delivering new innovations to help improve Canadians’ everyday lives. Over the past year, technology became top of mind as our homes transformed into offices, schools, gyms and more,” said Pat Bugos, VP/Head of Consumer Electronics, Samsung Electronics Canada. “As Canadians spent more time at home, the TV became more integrated into our lives. This year, we are continuing to redefine the role of the TV with personalized technology that reflects the needs of consumers.”

For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives.

Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years[1]. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.

MICRO LED Comes Home

With superb brightness, deep blacks, and breathtaking image quality, MICRO LED technology offers a groundbreaking viewing experience that lasts. Its inorganic LEDs helps ensure the screen stays vibrant over its lifetime.

In 2018, Samsung introduced MICRO LED in the form of “The Wall”—a configurable system of modules that can reach an astounding 292 inches for an experience like no other. With its inherent flexibility, “The Wall” requires professional installation in the home or in the office.

In 2021, Samsung brings the power of MICRO LED technology in the form factor of a traditional TV experience. Now, consumers can take home a cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED will be available in 110’’ and 99’’ sizes in Canada beginning this summer, with an 88’’ size launching this fall.

MICRO LED can become 4 screens in one. With 4Vue (Quad View), consumers can watch up to four sources of content simultaneously. Keep up with multiple sports at once, or stream a walkthrough while playing a video game. MICRO LED brings true-to-life picture quality at a grand scale—right out of the box.

Samsung Neo QLED Fits Any Home and Every Passion

As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, regardless of what you’re watching. The Samsung Neo QLED viewing experience is defined by our Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology[2], Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a hockey game, or playing one on your gaming console.

Samsung Neo QLED also offers features that level up gaming. Samsung is proud to be the Official TV Partner of Xbox Series X in Canada and the United States. With Xbox and Samsung renewing their multi-year agreement this year, the two companies will continue working together to offer an unbeatable gaming experience. Samsung Neo QLED and QLED offer cutting-edge capabilities that make them a phenomenal companion to next-gen gaming with Xbox Series X. Samsung Neo QLED and QLED let you see virtually every detail with incredible 4k clarity, a silky-smooth 120 frames per second, and a low 5.8ms response time.

In order to further deliver optimized gaming performance to the 2021 Samsung Neo QLED and QLED line, Samsung has also partnered with AMD to develop the first TV with Freesync Premium Pro support for both PC and console games to deliver a truly exceptional HDR gaming experience. Additionally, Samsung’s new Game Bar helps players quickly monitor critical aspects of play. You can use it to access Samsung’s Super Ultrawide Gameview, which brings ultra-wide aspect ratios—traditionally only available on gaming monitors—to the TV.

For those with a passion for fitness, Samsung Neo QLED brings athletic training and healthy living to the home. Last year, when people weren’t able to go to the gym, many sought ways to stay fit at home. Samsung Health, a comprehensive fitness and mindfulness platform, met this need. Samsung Health helped us stay fit with partner apps for every style of fitness and wellbeing, together with seamless connectivity to mobile devices and wearables.

In 2021, Samsung Health adds the benefit of a Smart Trainer. With an optional camera sold separately, the Smart Trainer utilizes AI to analyze your posture and provide real-time feedback to improve your form as you follow instructional videos.

In 2021, Samsung Neo QLED’s 8K models (QN800A and QN900A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN90A and QN85A) will reflect an even wider selection, starting at 50’’.

TV Technology That Reflects Your Style Indoors or Outdoors

Consumers today expect experiences tailored to their needs, personal tastes, and style. The Lifestyle TV category offers screens designed for every consumer and every space—in and outside the home.

The Frame transforms the TV into a work of art that can be personalized to fit your aesthetic and decor. With new partnerships in the Art Store[3], like NAVA Contemporary and Etsy, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on your selections. Curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. The Frame also features increased photo storage space from 500 megabytes in 2020 to 6 gigabytes in 2021, so you can store up to 1,200 photos in UHD quality. From beloved classics to stunning photography, the Art Store gives you access to a variety of content to personalize your space.

In 2021, there are new ways to customize The Frame itself—from new mounting options like the Slim Fit Wall Mount to five bezel options[4]. In addition, we’ve made the 2021 Frame slimmer than its previous model: just 24.9 millimeters thick, about the same depth as an actual picture frame. It’s just as appealing off as when it’s on.

For those who miss the movie theatre experience, The Premiere, a triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and even if they offer a big screen experience, the resolution is sometimes below that of an ordinary TV. The Premiere’s minimalist design, with rounded edges and a fabric finish, fits neatly into any home. To help consumers use The Premiere anywhere in their home, we’re going to be offering rollable screens optimized for The Premiere later this year on Samsung.com. Just position The Premiere around 5 inches or further from a monotone wall or ALR screen, and break out the popcorn.

In 2020, Samsung took its industry-leading picture performance from inside the home to the yard—just as consumers were looking to get outdoors. With The Terrace, our first outdoor TV, consumers can enjoy the picture quality, audio performance, and smart features they expect from Samsung outside. And they can do so worry-free; The Terrace is weather-resistant, with an IP55[5] rating to protect against water and dust. It’s also simple to install, and easy to connect to cable service and a Wi-Fi network. The Terrace is available in 55”, 65”, and a new 75” Full Sun model^[6] is coming in time for the summer.

Screens Suited for Every Need – From Productivity to Play

In 2020, the relevance of the monitor at home changed dramatically. For many, this meant additional screens for multiple needs. Suddenly, a screen that was used to shop online or surf social media became critical to daily life, as consumers used it to make the most of work, school, and play.

To fulfill this demand, the Smart Monitor is Samsung’s first “do-it-all” monitor—uniting the best of monitor and TV. Smart Monitor is compatible with Wi-Fi, Bluetooth, Wireless DeX, and Apple AirPlay 2[7], letting consumers work from any location without having to connect to a PC. With AirPlay 2, customers can stream, control, and share their favourite content directly from their iOS device to their monitor. When you need to relax, you can enjoy your favourite shows by turning on the Smart TV platform and accessing your preferred streaming apps[8]. Smart Monitor helps consumers stay productive when they need to be—and entertained when they need a break.

In 2020, the Odyssey G9 gaming monitor generated a lot of buzz—this year, Samsung is leveling up the experience with a Quantum MiniLED display and premium gaming features. The 1000R screen curvature, combined with Quantum MiniLED display technology, gives gamers the ultimate experience. The new G9 joins Samsung’s full lineup of curved and flat Odyssey gaming monitors.

To enable a new way of learning and working while staying safe, we’re introducing the Samsung FLIP 75-inch, a digital whiteboard you can write, draw, and edit on. The Flip offers connective features for hybrid working and learning to help consumers succeed—whether in the classroom, in the office, or at home. With optimized 4K picture quality and easy-to-read visuals, a team of up to 20 can work simultaneously and sync their personal devices for real-time content sharing. The Flip allows users to see a coworker’s or a teacher’s presentation as if they were there in person—offering the ability to work together while staying at home. Designed to foster greater collaboration, increase productivity, and enable a seamless exchange of ideas, the 75’’ display joins the 55’’, 65’’, and 85’’ display.

Sound That Matches the Visual

While Samsung TVs offer incredible sound from super small speakers, nothing rounds out the home theatre experience like the addition of a Samsung soundbar. The 2021 Q Series lineup includes exclusive Q-Symphony tech, syncing audio from a Samsung QLED TV to deliver enhanced 3-dimensional sound. The soundbar even measures its environment to project audio precisely where it needs to be.

For a full, deep and rich immersive experience, the Q950A boasts 11.1.4 channel sound bringing you right into the centre of the action. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar. And the Q950A works with Amazon Alexa—making it easy to take full control of the listening experience.

Passions, Style, Tastes, and Needs

In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances your experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV itself is becoming more relevant.

For more information on Samsung’s TV products, please www.samsung.com/ca/tvs.

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[1]Source – Omdia, TV Sets Intelligence Service, Jan-2021. Ranking in terms of unit shipments for 15 years consecutive years ending 2020. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

[2]8K / 4K AI Upscaling enhances content to near-8K / near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

[3]The art pieces are available as a single purchase for $26.99 or a monthly subscription for $7.99 or yearly subscription for $79.90 to the Art Store. Art pieces in the Art Store are subject to change without prior notice.

[4]Bezel options may differ depending on size of TV.

[5]Protection from water and dust based on IP55 (International Protection Rating) standard and operating smoothly at temperatures between -30 to 50℃. Water projected by a nozzle (6.3mm) against enclosure from any direction. * IP55 (Ingress Protection Rating): Degrees of protection provided by enclosures (IEC 60529).

[6]Panel protected up to 6 hours in sunlight at 700 watts and 104 degrees Fahrenheit; brightness may decrease to protect panel with other high temperature and sunlight conditions.

[7]Compatible Operating System (OS) or app required.

[8]Available services and features on the Smart TV and the Graphic User Interface (GUI) may vary based on region and/or model. Users must agree to Smart Hub Terms and Conditions and Privacy Policy before use.

Take a look at the teaser video below and prepare to learn more about how Samsung is set to redefine the role of the TV in 2021.

On March 2, Samsung will share its vision for how the company’s latest innovative products are set to redefine the role of the TV through cutting-edge technologies, beautiful design and impactful partnerships.

Join us at Samsung Newsroom and Samsung.com on March 2 for the event livestream which kicks off at 10 a.m. EST to see what Samsung has in store for 2021.