Samsung Electronics Co., Ltd. today announced a partnership with Electronic Arts (EA) and Xbox to bring the action of EA SPORTS FC^TM 25 to Samsung Gaming Hub. Samsung TV and monitor owners can now play EA SPORTS FC 25 through the Xbox app with Xbox Cloud Gaming (Beta)[1] on supported devices[2]. All players need to get started is a compatible controller and Xbox Game Pass Ultimate, which includes EA Play.

As a special promotion, new Xbox Game Pass subscribers can receive a two-month Ultimate Game Pass subscription[3]. The offer is available to both existing Samsung TV owners and those who buy a new, qualifying TV. To redeem, users must enter the Samsung Promotions app on their Samsung TV and click the Xbox promotion banner to scan the QR code to receive a voucher code. Users must then redeem their voucher code in the Xbox app to receive their 2-month free promotional Xbox Game Pass Ultimate subscription.

“We are delighted to bring EA SPORTS FC 25 to Samsung TVs and monitors through cloud gaming on Samsung Gaming Hub,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “As the world’s leading TV manufacturer, one of our goals is to immerse soccer fans around the world feel the thrill and enjoy the exciting game of soccer, whether they are playing the game or watching a match live on a Samsung TV.”

EA SPORTS FC 25 gives players more ways to win for the club, by teaming up with friends across their favourite modes with 5v5 Rush and managing their clubs to victory as FC IQ delivers more tactical control than ever before. Fans will also continue to experience unrivalled authenticity with the most true-to-life experience of football’s biggest competitions, clubs and stars, with FC 25 featuring over 19,000+ athletes across 700+ teams in more than 120 stadiums and 30+ leagues from around the world.

Samsung Gaming Hub, first introduced in 2022, has redefined home entertainment by giving players access to thousand of games directly on Samsung TVs and monitors. This includes the 2025 TV series, spanning Samsung Neo QLED 8K, Neo QLED 4K, OLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI enhanced picture and sound, along with new personalized features that bring you closer to all the shows, movies and games you love.

In a first for the TV industry, Samsung has partnered with Microsoft to integrate Xbox Cloud Gaming (Beta), and now supports a wide range of streamed games from partners including NVIDIA GeForce NOW, and Amazon Luna.

For more information on Samsung Gaming Hub, please visit www.samsung.com.

Get 2 months of free Xbox Game Pass Ultimate*
• Available for new subscribers with eligible select 2022 or later Samsung Smart TVs and monitors.
• To claim
1. Download and open the Samsung Promotion App on your Samsung TV / Monitor
2. Click the Xbox promotion banner and scan the QR code for your special 2 month Xbox Game Pass Ultimate voucher.
3. Redeem the voucher at https://www.xbox.com/redeem and enjoy the game!

*All users are responsible for deactivating their Game Pass subscriptions if they do not wish to continue after the 2-month term. If the user does not deactivate their Game Pass subscription before the expiration of 2-month term of the Game Pass Voucher, they will be charged to their credit card on file.

Hurry limited vouchers available. First come, first served!
Promotion ends August 7, 2025. Voucher must be redeemed by August 19, 2025. Terms and conditions apply.

[1] The game is available via Samsung Gaming Hub. Supported features and games may vary by country and model. An internet connection, additional gaming service subscription and compatible controller are required. Samsung Account required for network-based smart services, including streaming apps and other smart features

[2] Available on select 2022 or later Samsung Smart TVs and Monitors.

[3] Play EA SPORTS FC 25 with Game Pass Ultimate – right on your Samsung TV / Monitor!

Samsung Electronics recently announced that Xbox is joining Samsung Gaming Hub^[1], a new game streaming discovery platform available on 2022 Samsung Smart TVs, including Neo QLED 8K, Neo QLED 4K, QLEDs^[2] and 2022 Smart Monitor Series. Samsung Gaming Hub will become the world’s first Smart TV platform to include the Xbox app on Smart TVs. With this partnership, Samsung Gaming Hub users are now able to stream over 100 high quality games, through the Xbox app, including blockbuster titles like Halo Infinite and Forza Horizon 5. Moreover, they can play new games on day one of their release from Xbox Game Studios and enjoy iconic franchises from Bethesda Softworks and more.

Powered by Tizen, Samsung Gaming Hub is a new game streaming discovery platform bridging hardware and software together for a better player experience on 2022 Samsung Smart TVs, enabling gamers to instantly access the games they love from industry-leading content partners. In addition to the Xbox app offering hundreds of their favorite games via Xbox Game Pass, gamers can also look forward to an amazing gaming experience with minimized latency and amazing visual graphics thanks to advanced motion enhancements and game-play performance technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series.

“Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in the home,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. With the same ease that our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favorite games.”

“We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,” said Phil Spencer, CEO of Microsoft Gaming. “That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community.”

Revealed at CES 2022, Samsung Gaming Hub includes partnerships with leading game streaming services such as NVIDIA GeForce NOW, Google Stadia and Utomik, and with today’s announcement, the Hub becomes the only Smart TV platform to include the Xbox app. The Samsung Gaming Hub will be available in Canada on all 2022 Samsung Smart TV models beginning June 30^th.

For more details, visit Samsung.com/ca.

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^[1] Availability of Gaming Hub may vary by region.

^[2] 2022 Samsung Smart TV models above BU8000.