[Photo] China Starstruck Following Galaxy S7 and Galaxy S7 edge Launch Event

on March 7, 2016
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Following Samsung Galaxy Unpacked in Barcelona last month, Samsung introduced its latest flagship smartphones—the Galaxy S7 and Galaxy S7 edge—to Chinese consumers at a launch event at the Shanghai Convention & Exhibition Center of International Sourcing (SCECIS) on March 7, 2016.

 

Polaris-inspired celestial patterns projected on the walls created a dreamy atmosphere for attendees as they entered the venue.

 

The event began with a video featuring paparazzi-style shots of the event’s guests, and was followed by the screening of a Samsung television commercial that introduced the latest additions to the company’s Galaxy S line-up.

 

DJ Koh, President of Samsung Electronics Mobile Communications Business, then took to the stage to introduce the highly anticipated products.

 

Koh emphasized Samsung’s commitment to “grow together with China” and addressed the importance of the market. He also made mention of the company’s efforts to create features designed specifically for Chinese consumers.

 

Check out this recap of the event in photos.

 

A 360-degree round stage and three-sided walls invite attendees to a new time and space.

A 360-degree round stage and three-sided walls invite attendees to a new time and space.

 

DJ Koh, President of Samsung Electronics Mobile Communications Business, opens the event with a speech addressing Samsung’s commitment to the Chinese market, as well as the company’s efforts to create specialized features for Chinese consumers.

DJ Koh, President of Samsung Electronics Mobile Communications Business, opens the event with a speech addressing Samsung’s commitment to the Chinese market, as well as the company’s efforts to create specialized features for Chinese consumers.

 

4. DJ Koh

DJ Koh presents the Galaxy S7 and Galaxy S7 edge, the newest additions to Samsung’s Galaxy S flagship line-up.

 

Shane Lee, Head of Samsung Design China discusses the streamlined designs and advanced functions of the new Galaxy S7 and Galaxy S7 edge.

Shane Lee, Head of Samsung Design China discusses the streamlined designs and advanced functions of the new Galaxy S7 and Galaxy S7 edge.

 

Among the most raved-about enhancements to Samsung’s new devices include advanced cameras, bigger battery capacity and powerful processer.

Among the most raved-about enhancements to Samsung’s new devices include advanced cameras, bigger battery capacity and powerful processor.

 

Samsung begins its global expansion of Samsung Pay in China, starting at the end of March.

Samsung begins its global expansion of Samsung Pay in China, starting at the end of March.

 

Guests get a first look at the Galaxy S7 and Galaxy S7 edge in a product experience zone.

Guests get a first look at the Galaxy S7 and Galaxy S7 edge in a product experience zone.

 

Guests get a first look at the Galaxy S7 and Galaxy S7 edge in a product experience zone.

Guests get a first look at the Galaxy S7 and Galaxy S7 edge in a product experience zone.

 

Guests get a first look at the Galaxy S7 and Galaxy S7 edge in a product experience zone.

Guests get a first look at the Galaxy S7 and Galaxy S7 edge in a product experience zone.

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