Samsung’s booth, moments before event attendees rush in on the opening day of MWC 2016.

In addition to exhibiting its latest devices, Samsung is also showcasing its past products, which, at the time of their launch, set new standards in the mobile industry.

Samsung booth staff members prepare to show off the company’s just-unveiled Galaxy S7.

The Galaxy S7 and Galaxy S7 edge, Samsung’s latest additions to its Galaxy S smartphone line-up, are collectively one of the highlights of the booth.

Perhaps one of the most raved-about features of the new Galaxy S7 is its camera capabilities that enable it to shoot high quality images in low light environments.

The new Lens Cover for the Galaxy S7 provides professional level zooming capabilities.

All-new accessories for an all-new phone.

New phone cases for the Galaxy S7 feature fun designs developed by Samsung’s partners, like LINE.

Game pads available for the Galaxy S7 and Galaxy S7 edge make mobile gaming better than ever.

Samsung’s Gear VR and Gear 360 are the perfect combination for capturing and sharing memories in an entirely new way.

Samsung’s new Gear 360 camera allows viewers to experience the world in the way it was meant to be experienced—in 360 degrees.

The Gear S2 Premium Edition impresses with genuine leather straps and premium materials.

An MWC attendee gets hands-on with Samsung Pay, the world’s most widely accepted mobile payment system.

Always a crowd favorite, Samsung’s Gear VR Theater with 4D lets participants take a wild roller coaster ride in virtual reality.

Samsung booth visitors line up to try out the Gear VR Theater with 4D.