Samsung Introduces Life Unstoppable: ‘House of Surprises’ – An Immersive, Virtual Experience That Showcases Samsung’s Powerful Ecosystem of Connected Devices

UK on October 12, 2021
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The successful Life Unstoppable series enters a new chapter of entertainment and storytelling, with a tour through the ‘house of surprises’ that brings Samsung’s products and innovations to life like never before.

Today Samsung Electronics launched Life Unstoppable 2021, which this year takes the virtual experience one step further with a colorful and stylized mini-movie that tours the iconic Samsung ‘house of surprises’.


Our homes have become everything to us in the last 18 months – transforming into schools, offices, gyms and entertainment spaces. Although with so much time spent within our four walls, the home has also become a little too comfortable, with many Europeans in need of a reset. This year’s Life Unstoppable experience seeks to spark inspiration for those seeking to innovate their home experience, with products that enable consumers to once again ‘press play’ on a life of wonder and delight.


Life Unstoppable: ’house of surprises’ follows a family of eclectic characters, on a journey through their vibrant home, demonstrating the ways in which Samsung’s connected ecosystem of devices allows the family to unearth their inner creativity, passion and fuel a Life Unstoppable.


Life Unstoppable: ‘house of surprises’ is the first feature mini-movie of its kind for the brand, bringing technology to life in ways never seen before. The experience tours six different rooms in the ‘house of surprises’, with interactive vignettes each showcasing a collection of truly connected Samsung products, that fuel a much-needed reset of joy and inspiration in the home – from mobile screens that flip and fold, to immersive TVs that take your breath away, and home appliance innovations that bring a new spark to even your least favorite tasks.



“At Samsung, we develop innovations that go beyond what people expect. From folding phones to TVs that show art when switched off and washing machines that get your clothes faster by only using the amount of time, detergent and water actually needed,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “With the Samsung ‘house of surprises’ we are showing how our connected products bring innovations that help customers to live a Life Unstoppable.”


Samsung products and services are spotlighted in the immersive and colorful ‘house of surprises’, through brand spokespeople and the eccentric Unstoppables family: Gym-Buff Dad, Rockstar Mom, Magician Archie, Superstar Chef Evie and former Lucha-Libre Wrestler Gran.


Throughout the experience, attendees are immersed in a series of vignettes, each showcasing the full capabilities of Samsung’s 2021 product line-up for inspiring joy in the Unstoppables’ lives:



Space Race


The almost magical modularity of the Bespoke Refrigerator is brought to life when budding chef Evie runs out of room for the evening feast and her magician brother astonishingly adds another module to the unit.




Curious Incident of the Snowing Cake

The Unstoppables put the Samsung Bespoke Jet™ to the test when Evie’s snowing cake creation causes a wintery mess in the kitchen. Can the Samsung Bespoke Jet™ handle the heat or lack of?



Step Into the Action


The family is transported into the action with The PremiereSamsung’s lifestyle projector, and Q800 Soundbar at one of the famous Unstoppables’ movie nights, with truly immersive entertainment that creates laughter, tears and everything in between.



Colonel Dad


The Samsung Odyssey Neo G9 Gaming Monitor puts Dad one step ahead of the competition, as he leads his team to victory with a dynamic curved screen that enables him to fully execute his battle plans.



Lost in Music


Mom is immersed in her favorite musical moments on the true-to-life Neo QLED TV and Q950 Soundbar, which join Samsung’s other immersive QLED TV’s, The Frame – with unique personalized bezels – and The Serif, in the ‘house of surprises’, as she indulges in a dance party. But not wanting to rock out on her own, she dials some of her best friends into the fun thanks to Google Duo on her Galaxy Z Flip3.



Rock and Roll Superstar


The Bespoke AirDresser enables Mom to steam-clean her beloved Rockstar jacket, so she’s ready for the family’s special surprise visitor later that evening.


The Bespoke AirDresser has just landed globally and offers a customizable design with upgraded smart features, such as AI dry capabilities and AI Control features that personalize your experience. The Bespoke AirDresser is spotlighted in the ‘house of surprises’ along with a selection of other new upgraded innovations including:


    • Bespoke Jet™, a premium wireless vacuum cleaner that comes in a range of colors with an all-in-one automatic dust emptying and battery charging system.
    • Bespoke Jet Bot™ AI+, an advanced vacuum cleaner that identifies objects and adjusts to multiple surfaces for an optimized clean. Users can monitor their homes with a live video stream while the no-touch, hygienic Clean Station can automatically empty the dustbin, while capturing dirt and microdust with its multi-layered filtration system.



The second edition in the Life Unstoppable series fuses storytelling and entertainment together in an interactive digital experience, which blends a range of Hollywood and digital techniques to place attendees in the heart of the narrative. Added interactive layers enable guests to engage with the movie in real time, creating a unique and disruptive experience, underpinned with the creative use of technology.


Discover the Unstoppables’ hidden talents and Samsung’s latest ecosystem of products in the colorful and immersive Life Unstoppable: ‘house of surprises’, from October 18th at 08:00 BST at

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