Since 2020, the initiative has supported Young Leaders worldwide with Samsung Galaxy technology, mentorship and networking opportunities to amplify their stories and advance solutions across all 17 Global Goals.

When devastating floods submerged her home state in Brazil, Renata Koch Alvarenga questioned whether her work was making a difference. Instead of retreating, she doubled down, launching an ambitious program to prepare women and youth for the climate crisis ahead.

The 17 Global Goals refer to the 17 Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet and ensure prosperity for all by 2030. They cover interrelated areas such as quality education, gender equality, clean water and sanitation, affordable and clean energy, climate action, life on land and below water, among others.

The images still haunt her. In May 2024, the state of Rio Grande do Sul faced the worst flooding in its history, submerging Renata Koch Alvarenga’s hometown of Porto Alegre under record-breaking floodwaters. Nearly 600,000 people were displaced, streets disappeared, and the airport remained closed for months.

▲ The 2024 floods in Rio Grande do Sul, Brazil, affected nearly 2.4 million people and caused widespread damage across 478 municipalities, including Porto Alegre, shown here.

“My heart was definitely breaking,” she recalls. “I saw so many places that I grew up going to, such as parks and museums, destroyed.”

What happened in Brazil reflects a growing global threat. Climate change is heating oceans and shifting rainfall patterns, intensifying extreme weather events like floods. By 2100, coastal flood risk is expected to increase fivefold, threatening more than 70 million people worldwide, according to UNDP.

After years of climate advocacy and educational outreach, the devastation — some of it in the very communities Renata had worked to protect — left her questioning if her efforts were enough. “I like to say that I’m a climate optimist and always like to see the glass half full, but that was a key moment in which it was very hard to keep being an optimist,” she says. “It was very hard to keep going.”

For Renata, the choice became clear: give in to doubt or double down on her mission.

Discovering Climate Justice

Renata’s path to climate activism began in college when she received the opportunity to attend COP21 — the 21^st United Nations Climate Change Conference of the Parties — held in Paris in 2015, where world leaders negotiated the landmark Paris Agreement. “I saw multiple diplomats say, ‘I don’t really understand why we’re talking about gender. This has nothing to do with climate change,’” she says.

This dismissive response sparked something within her. Renata’s studies had shown that the climate crisis impacts people differently based on gender and economic status — with women often facing the harshest consequences while being excluded from decision-making. This imbalance lies at the heart of climate justice. According to UN Women, by 2050, climate change may push up to 158 million more women and girls into extreme poverty, compared to 16 million more men and boys.

Renata left COP21 determined to change things.

▲ Inspired by what she witnessed in Paris, Renata worked to create pathways for marginalized voices in climate advocacy.

Leveraging Technology for Impact

Following years of advocacy and study, Renata founded EmpoderaClima, a climate and gender advocacy and education organization with a simple principle: knowledge is empowerment, and empowerment is equality. It originally launched as a website in 2019 using technology to democratize climate information.

“Technology is essential for EmpoderaClima because it allows us to reach people we otherwise couldn’t,” says Renata. “The scale and multiplying effect of social media and our digital database is incredibly powerful,” she adds.

By translating resources on climate and gender equity into French, Spanish and Portuguese, EmpoderaClima broke down language barriers that excluded communities from international climate discussions. And social media enabled the organization to scale rapidly, reaching more than 60,000 people across the world.

▲ The EmpoderaClima website features climate change resources in multiple languages, making them accessible to communities across Latin America and beyond.

Expanding Beyond Digital

As EmpoderaClima grew, so did its initiatives. The organization now runs student workshops, offers climate and leadership mentorship programs for women, and leads advocacy efforts that bring young women to global stages.

Through school visits, Renata’s team takes climate education to youth in vulnerable communities, highlighting the United Nations’ Global Goals with a focus on quality education (Goal 4), gender equality (Goal 5) and climate action (Goal 13).

▲ Students in flood-impacted São Leopoldo, Brazil, learn how their climate experiences connect to global policy.

Brazil’s floods last year exposed gaps in emergency response, including services that address the needs of women and children. In response, Renata launched the Women for Climate Resilience program, where local leaders gain skills in disaster preparedness, mental health and climate adaptation, then carry the knowledge back to their communities. So far, the initiative has reached women from three regions of Brazil.

“Today I feel empowered, strengthened, renewed,” said Janaína dos Santos, a social worker in Porto Alegre, at a recent Women for Climate Resilience workshop.

▲ Women leaders participate in EmpoderaClima’s climate resilience workshop, learning skills and strategies to better prepare for future climate disasters.

Building an Inclusive Climate Future

As climate disasters become more frequent and intense, Renata says her work has never felt more important. “My dream for the future,” she says, “is expanding our reach globally and building an even bigger network of women who are empowered and ready to take action for climate justice.” Technology, she believes, has been vital to EmpoderaClima’s evolution and will be just as critical in scaling impact in the years ahead.

For Renata, the flood marks in her hometown represent not only loss, but also resilience and an opportunity to rebuild with justice at the center. Her vision is clear: a world where women and youth don’t just endure climate challenges but shape climate solutions.

Since launching Generation17 in 2020, Samsung and UNDP have supported Young Leaders from across Asia, Africa, Europe, Latin America, the Middle East and North America, addressing critical issues that span all 17 Global Goals. The partnership has provided these Young Leaders with the latest Samsung Galaxy technology, along with networking and mentorship opportunities, to amplify their stories and advance their work. The newest cohort, focused on advancing solutions in marine conservation, environmental sustainability, gender equality and quality education, reflects Samsung’s continued commitment to a more equitable future for all.

“As we accelerate efforts to achieve the Global Goals, we are proud to welcome the next cohort of Young Leaders to Generation17,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. “Their passion, creativity and commitment to addressing global challenges embody the spirit of innovation that fuels meaningful change. We look forward to seeing how these five new Young Leaders will leverage technology for good to inspire action, mobilize communities and create lasting impact for a more sustainable and equitable world.”

Five Global Changemakers

The newest Generation17 Young Leaders were selected from hundreds of applicants and bring new areas of expertise to the initiative, expanding the reach of Generation17. As members of the Generation17 community, they will leverage technology and global platforms to advocate for the issues that matter most to them.

Brigitta Gunawan (Indonesia) — An ocean-climate advocate who has engaged with over 15,000 people in 100+ locations with environmental education and marine conservation opportunities through her organizations 30×30 Indonesia and Diverseas.

“At 17, it struck me that we were nothing but a small speck in a big world that remains largely unexplored — that if we continued as bystanders, we would see this fragile ecosystem cripple within our lifetime — so there I was, ready to co-create a future where people and planet prosper.”

José Francisco Ochoa (Ecuador) — A biologist and co-founder of Academia del Océano, an edtech platform promoting marine conservation, digital tools and sustainability in Spanish-speaking communities, equipping thousands with the tools to protect marine ecosystems.

“The ocean sustains life, yet many don’t realize how deeply connected we are to it. We must embrace innovation, education and collective action to protect our blue planet before it’s too late.”

Renata Koch Alvarenga (Brazil) — Founder and Executive Director of EmpoderaClima, a youth-led organization advocating for climate justice by addressing the disproportionate impact of climate change on women and promoting girls’ climate action.

“Climate disasters are exacerbating gender inequality, but through the Global Goals, we can raise awareness of the need for women’s leadership in climate decision-making and ensure no one is left behind.”

Rahaf Abu Mayyaleh (Jordan) — A climate activist, sustainable technology advocate and founder of IBTKRGO, which develops eco-friendly educational kits using recyclable materials, including e-waste, to empower youth with digital skills.

“Green technology is key to a sustainable future, and young innovators have the power to lead this transformation. Through IBTKRGO, I strive to bridge the gap between technology and sustainability, ensuring solutions that serve both people and the planet.”

Soumya Dabriwal (India) — Co-founder of Project Baala, a social enterprise addressing menstrual hygiene and reproductive health access through innovative solutions, including the sustainable distribution of reusable sanitary products and educational initiatives to de-stigmatize women’s health while generating employment for women.

“Access to Sexual and Reproductive Health and Rights (SRHR) is a fundamental human right. Through collective advocacy and innovation, we can break barriers, challenge stigmas and build a world where everyone has the freedom and resources to make informed choices about their own bodies and futures.”

Elevating Youth Voices for Global Action

Since the launch of Generation17 in 2020, Samsung and UNDP have partnered to empower Young Leaders — helping them amplify their stories and accelerate their efforts to drive meaningful change in communities across the world. Additionally, the initiative provides opportunities for Young Leaders to showcase their impact on a global scale.

In the coming months, these Young Leaders will attend various major global events, where they will engage with policymakers, innovators and fellow changemakers. Through these platforms, they will contribute to international conversations on sustainable development and drive tangible progress toward the Global Goals, ensuring that youth voices play a crucial role in shaping a more sustainable future.

This year, Generation17 alum Tamara Gondo took the stage at Samsung’s Galaxy Tech Forum, highlighting the company’s commitment to sustainability and the power of collaboration with like-minded partners to tackle worldwide challenges. She also shared how the initiative has helped scale her organization’s impact since she joined in 2022.

“Young people are the future of global development, and with fewer than five years left to achieve the Global Goals, the time to act is now,” said Achim Steiner, Administrator of UNDP. “Through our long-standing partnership with Samsung, we are empowering youth to advance solutions that address climate and human rights challenges and to inspire a new generation to join the fight for a more sustainable and just future.”

Generation17 reflects the shared commitment of Samsung and UNDP to harness technology for positive impact. Their collaboration began in 2019 with the launch of the Samsung Global Goals App — a mobile platform that educates users about the Goals while enabling them to contribute through everyday use of their Galaxy devices. As detailed in Samsung’s Global Goals Report, as of September 2024, the app has been installed on nearly 300 million Samsung Galaxy devices worldwide — including smartphones, tablets and smartwatches — and has helped generate more than $20 million USD to support UNDP’s global environmental and social initiatives.

About UNDP
UNDP is the leading United Nations organization fighting to end the injustice of poverty, inequality and climate change. Working with a broad network of experts and partners in 170 countries, UNDP helps nations to build integrated, lasting solutions for people and planet. Learn more at www.undp.org.

About Generation17
Generation17 is an initiative from Samsung and the United Nations Development Programme (UNDP) that elevates the voices of Young Leaders who are changing the world and contributing to the achievement of the Sustainable Development Goals (SDGs) or ‘Global Goals.’ Samsung and UNDP are providing mentorship, technology and networking opportunities for the Young Leaders as they advance their work. Learn more at www.undp.org/generation17.

As many young people around the world strive to create a better future for their generation, technology and sports have emerged as powerful tools for fostering social inclusion and cultural exchange. Samsung Electronics, a Worldwide Olympic and Paralympic Partner in wireless communications and computing equipment, believes that open collaboration and innovative technology can break down barriers and unite people across borders, languages and cultures.

Building on this spirit of inclusivity and collaboration, Samsung Newsroom brought together Generation17 Young Leaders Shomy Chowdhury and Zubair Junjunia, and International Olympic Committee (IOC) Young Leaders Jessie Niles and Omar Bassyouni, for a series of engagements at Olympic rendezvous @ Samsung | Champs-Elysees 125 last week.

Young Leaders Advancing the Global Goals Through Cross-Sector Partnerships

The four Young Leaders connected over their shared commitment to social change advancing the Global Goals, each bringing unique perspectives shaped by their diverse backgrounds and innovative approaches to solving global challenges close to their hearts. From promoting quality education and well-being to championing sustainability and reducing inequalities, their initiatives demonstrated the impact of young changemakers when supported by cross-sector partnerships between businesses and international organizations.

“By bringing together new perspectives and resources from different sectors, we can create innovative solutions that address complex global challenges,” said Junjunia. “My work with ZNotes has shown what we can achieve when technology and community efforts converge to remove the barriers of socio-economic background and create equal access to quality education. Together, we can amplify our efforts to advance the Global Goals.”

“Collaborating across sectors has been key to Ready in Five’s growth. By partnering with educational institutions and corporate organizations, we are incorporating and encouraging movement in everyday activities to promote wellness and drive social change,” Niles shared. “This approach bridges the gap between different stakeholders across sports, education and business, showing that the most innovative solutions emerge when we unite diverse perspectives.”

▲ (From left) Generation17 Young Leaders Shomy Chowdhury and Zubair Junjunia, and IOC Young Leaders Omar Bassyouni and Jessie Niles share their thoughts on creating social impact and advancing the Global Goals.

Game Changers: The Intersection of Sports, Education and Emerging Technology

During a panel, the Young Leaders explored the role of sports and technology in advancing accessibility, equity and sustainability. They delved into how innovative technology, such as adaptive sports technology and wearable devices, can enhance quality of life for individuals with disabilities and make sports more accessible and empowering. 

Team Samsung Galaxy’s Johannes Floors (Para athletics, Germany) — a two-time Paralympic gold medalist, world record holder and silver medalist at the Paris 2024 Paralympic Games — shared how technology is opening access to information about disabilities and accessibility.

“When I was growing up, my parents didn’t have the opportunity to search on the internet for the right orthopedic surgeons for me. When I got my amputation surgery, social media was not as prevalent, and there was limited access to learn more about disabilities. But now, you can look up anything on the internet or on social media to educate yourself,” Floors shared. “Thanks to technology, I have received more messages over the past week from parents of children with the same disability as me than ever. It means the world to know that I can help people with disabilities and inspire others.”

Bassyouni emphasized how technology and data analysis support Para athletes. “Every athlete, whether disabled or able-bodied, has strengths and weaknesses. Technology helps identify these strengths and offers insights to enhance them — like which prosthetics work best or what training maximizes performance. Sports isn’t just about the game. It’s about creating an inclusive space where everyone feels valued, regardless of their abilities. It is very important that we strive to create equal access for everyone in every corner of the world.”

Chowdhury shared how digital platforms enhance access. “Through Awareness360, we’ve empowered over 30,000 young people to take action and connect with those often left behind. Platforms like the Samsung Global Goals app have been crucial in scaling our impact. I’ve met many young changemakers who discovered my story through the app which raises awareness and funds to support the Global Goals — helping more people join the global movement for positive change.”

▲ Generation17 Young Leaders, IOC Young Leaders and Paris 2024 Paralympic Games Silver Medalist Johannes Floors gathered for a panel at Olympic rendezvous @ Samsung | Champs-Elysees 125.

Embracing ‘Open always wins’

The engagement between Generation17 and the IOC Young Leaders underscored the critical role of youth leadership in shaping a more equitable world. While global sporting events like the Paralympics inspire global unity, technology acts as a catalyst for innovation and a solution to some of the world’s most pressing issues.

From the words of Floors, “Technology and sports may seem like different worlds — but when they come together, they have the power to create lasting, positive change on a global scale. By embracing the mindset of openness, we exchange information, show our values, create memories and celebrate victories. All this comes together through sports, and technology has made it easier than ever.”

By working together, Samsung and the IOC have demonstrated how openness and collaboration — core values of the Olympic and Paralympic Games — have the potential to change the world for the better.

▲ (From left) Omar Bassyouni, Zubair Junjunia, Johannes Floors of Team Germany, Shomy Chowdhury and Jessie Niles, pose for a Victory Selfie with Para athlete Johannes Floors of Team Germany using the Galaxy Z Flip6’s Show Palm feature.

Elevating the Voice of a Generation To Achieve the Global Goals

Generation17, a joint initiative by Samsung and the United Nations Development Programme (UNDP), elevates the voices of Young Leaders striving to achieve the Sustainable Development Goals (SDGs), also known as the Global Goals. Samsung and the UNDP provide mentorship, technology and networking opportunities for the Young Leaders as they advance their work. The initiative removes barriers for Generation17 Young Leaders to be involved in public affairs, and Young Leaders have attended notable events such as the ECOSOC Youth Forum, COP and Climate Week. Generation17 has also strengthened participation on the Samsung Global Goals app which mobilizes users and educates them on ways to support the Global Goals.

IOC Young Leaders Programme Contributes to Olympism 365 Days a Year

Launched in 2016, the IOC Young Leaders Programme empowers young people to leverage the power of sports to make a positive difference in their communities. The Programme contributes to Olympism365, the IOC’s approach to using sports as important enablers of the Global Goals, and specifically to Olympism365’s innovation portfolio that aims to identify, sustain and scale innovative sports-based approaches that deliver concrete impacts in targeted communities.

With the support of the IOC, these inspiring young people have delivered over 160 sport-led projects around the world — promoting education and livelihoods, equality and inclusion, health, peacebuilding and sustainability — to benefit more than 37,000 people.

For more information, please visit IOC Young Leaders Programme and the Olympism365 strategy.

Creating a Global Platform for Change

Preserving the future of our planet is not a solo job. We teamed up with UNDP to support young changemakers on the frontlines of climate change who are delivering meaningful progress for our collective future. Through Generation17,¹ Samsung elevates their platforms to a global scale and inspires them through mentorship, peer learning and networking.

Today, we want to spotlight some of our incredible Generation17 Young Leaders and their work to address environmental challenges.

▲ Máximo Mazzocco speaks about the role of youth in climate activism at a Goals House event

Máximo Mazzocco, a leading climate activist from Argentina, is the founder of Eco House² — a non-governmental organization that specializes in educational and ecological restoration programs. Recently, he advocated for the approval of more than 40 socio-environmental laws and organized digital communications campaigns for the environment that reached more than 150 million users. In 2023, Eco House conducted workshops with other organizations to educate more than 60,000 state workers on environmental laws for the public sector. These trainings were the result of the Mandatory Ecological Education for State Workers Law,³ a piece of legislation that Eco House advocated for. The organization also launched Eco News to cover and distribute socio-environmental information.

▲ Tamara Gondo works at her sustainability-focused organization, Liberty Society.

Tamara Gondo, a Young Leader from Indonesia, started Liberty Society — a social enterprise that empowers and trains marginalized Indonesian women on how to upcycle materials and turn them into sustainable goods. By extending the lifespan of materials, upcycling minimizes waste and reduces CO2 emissions. In 2023 alone, Liberty Society upcycled 2.5 tons of waste to create more than 40,000 individual goods, set up four training-to-employment centers and upskilled 225 women from marginalized communities.⁴

▲ AY Young edits music in his home studio.

AY Young, a performer from the United States, created the Battery Tour⁵ to raise awareness around the importance of sustainable electricity and provide solar-powered batteries to communities in need. Since kicking off his tour, AY has donated over 100 solar boxes that power medical devices, fans and lights in Puerto Rico, Haiti, Honduras and six African countries.⁶ He is currently producing an album, titled Project 17, to support organizations working towards each of the 17 Global Goals.

Looking to the Future

While we are proud of these accomplishments, Samsung’s work is ongoing and always evolving. We will continue to join forces with like-minded organizations and accelerate our efforts to build sustainable innovations that deliver a more positive impact on the planet.

For more information about Samsung’s sustainability efforts, please visit our Sustainability website.

¹ Beginning in 2020, Generation17 is a partnership between Samsung and the United Nations Development Programme (UNDP) that harnesses mobile technology to empower young people around the world who are taking concrete action towards the 17 Global Goals.
² Eco House operates 40 environmental programs globally and educates more than 100,000 youth on environmental topics in Argentina every year.
³ Eco House Impact Report: 7 Years of Action for Sustainability (2016-2023)
⁴ Liberty Society Annual Impact Report 2023
⁵ Shows are powered by 100% renewable energy.
⁶ Battery Tour

When I started my career at Samsung 25 years ago, I was a young engineer with a passion for technology and all it could do. Over the years, the capacity of mobile innovation has exceeded even my ambitious expectations. It has brought us conveniences and capabilities that make our lives better, but it has also given us the opportunity to be better. The ability to connect without proximity empowers us to break down barriers and work together to make progress. And with humanity facing some of its most complex challenges yet, we need to collaborate and innovate solutions more than ever before. That’s why I believe mobile technology has a vital role to play in helping us protect our planet.

Samsung has always challenged what’s possible with technology. And now, we are taking our next step towards putting sustainability at the center of our innovations. From eco-conscious materials to global partnerships, we are exploring every opportunity to help power the world with mobile technology that serves as a tool for positive change.

Innovation With Impact

We’ve been on a journey for years at Samsung, marrying sustainability and innovation by using recycled materials in our smartphones, wearables and accessories. In addition to our ongoing effort to use more eco-conscious materials including recycled PCM (post-consumer materials), the new Galaxy smartphones and tablets that were unveiled at our latest Unpacked used select components containing 20% recycled ocean-bound plastic from discarded fishing nets.

We focused our innovation efforts on a pervasive and especially hazardous type of plastic waste that is harming marine life and our natural ecosystems — discarded fishing nets. Every year, 640,000 tons of fishing nets are abandoned in and around our oceans. With help from like-minded partners, we found a way to repurpose them into a new, high-performance material that can be incorporated into critical components of the Galaxy S22 series. From now on, more and more Galaxy devices will play a small part in reducing plastic waste in our oceans.

I know we still have a long way to go. And at Mobile World Congress 2022, we will share our next wave of innovations that incorporate recycled ocean-bound plastics.

Using Technology as a Force for Good

At Samsung, we believe in making mobile technology that has positive environmental impact and putting the power of our Galaxy ecosystem into the hands of passionate change makers.

I’ve seen this firsthand with our growing Generation17 initiative, which Samsung leads in partnership with the United Nations Development Programme. Generation17 empowers young activists to take on pressing issues like climate change, education and more, so the world can make headway towards achieving the Sustainable Development Goals, also known as the Global Goals, by 2030. And with the recent addition of six new Young Leaders, the program now spans countries in Africa, Asia & The Pacific, Europe, North America, Latin America and the Middle East and supports work across all 17 Global Goals.

That’s how mobile innovation fuels transformation. It amplifies simple actions and individual voices and brings them together to amount to big, global change.

We Need Collective Action

I am in awe of the impactful ways people are helping to change the world with Galaxy, and I promise our work does not end here. Samsung will continue developing innovative technology that bridges barriers, connects communities and addresses the climate crisis.

Samsung is ready to do more. We will take real action, hold ourselves accountable and share our journey — from our successes to our challenges and lessons learned. We will act with our industry peers, with developers, with the Galaxy community, with everyone, to strengthen technology as a force for good.

“We continue to be inspired by young, innovative visionaries who prove that technology can be a force for good,” said Stephanie Choi, EVP & CMO of the MX Business at Samsung Electronics. “I am honored to welcome these six advocates into the Generation17 community. They embody the type of leadership that our world needs to build more sustainable societies, and I am excited to see how they inspire more people to learn about the 17 Global Goals and join our collective mission to achieve a brighter future.”

With the six advocates, grassroots organizers and entrepreneurs, Generation17 expands to all corners of the world, spanning countries in Africa, Asia, CIS & Europe, North America, Latin America and the Middle East. Their work will raise awareness of global solutions to the urgent issues facing humanity in 2022 and in years to come, as they advance digital innovation, empower refugee women through education and job trainings, coach the elderly about physical and mental health and more:

• AY Young (United States): Musician who produces albums and concerts that share engaging ways to tackle the global energy poverty issue.
• Kristian Kampmann (Denmark): Leader of UNLEASH, an innovation lab that sparks creative and inclusive solutions for the Global Goals.
• Nora Altwaijri (Saudi Arabia): Software engineer who educates people on the Global Goals and connects them to impactful resources through digital platforms.
• Oğuz Ergen (Turkey): Activist who rallies NGOs, academia and government together to address the climate crisis and protect the coastal Aegean region.
• Tamara Dewi Gondo Soerijo (Indonesia): Social enterprise founder who empowers refugee women by providing upskilling opportunities and access to market.
• Thuy Anh Ngo (Vietnam): Entrepreneur who launched a mobile app that equips the elderly with physical and mental health advice and activities.

The Third Cohort of Generation17 Young Leaders

“2022 is a critical year in our pursuit to achieve the Global Goals, as the COVID-19 pandemic has reversed decades of progress in global human development,” said UNDP Administrator Achim Steiner. “Despite this somber reality, I am confident that the strength and perseverance of the young generation will help us build back better from the crisis and propel positive change on education, inclusion and climate. These six Young Leaders and the entire Generation17 community remind us that we need to step up our efforts to achieve the Global Goals and protect our collective futures.”

An Initiative Driven by and for Young People

Since its launch, Generation17 has been spearheaded by and in support of young people. Samsung and UNDP continuously engage with the Young Leaders to determine their biggest needs and discover support systems to help scale and advance their work. Together, the two entities provide the latest Galaxy technology, amplify their stories on global platforms, facilitate peer networking and best-practice sharing, offer mentorship opportunities and invite them to global agenda-setting stages like the UN ECOSOC Youth Forum.

In 2022 and beyond, Samsung and UNDP are committed to exploring new ways to partner with the Young Leaders. This includes convening the first-ever “Generation17 Youth Dialogues,” an event to rally Global Goals advocates from all over the world for knowledge sharing on how people can best navigate the Global Goals and achieve a more sustainable future.

The 14 Young Leaders will connect people to solutions that actively contribute to the Global Goals, including the Samsung Global Goals app. Launched in 2019 by Samsung and UNDP, the app provides learning opportunities on the Global Goals and shares easy and meaningful ways to make a difference. The app is currently installed on nearly 200 million Galaxy devices and has generated more than US$4 million in donations to educate the Galaxy community about the world’s most pressing challenges and strengthen UNDP’s work in supporting countries to implement integrated solutions for the Global Goals.

About UNDP

UNDP is the leading United Nations organization fighting to end the injustice of poverty, inequality, and climate change. Working with our broad network of experts and partners in 170 countries, we help nations to build integrated, lasting solutions for people and planet. www.undp.org

Take our Generation17 young leaders. In the face of seemingly insurmountable challenges, these changemakers from Argentina to Ukraine have discovered how to turn their passions into something much bigger – solutions that scale beyond their communities and contribute to the Global Goals. That’s the essence of Generation17, Samsung’s partnership with the United Nations Development Programme (UNDP).

These leaders are also eager to inspire others and to share what they know. Here, they share five ways to make a difference.

1. Humanize the Problem

Tafara Makaza, 25, creator of the ridesharing and employment apps Tuverl and Fixa, Zimbabwe:

I always try to view technology in the context of the ordinary African person and what they need.

Look at Goal 1: No poverty. That’s a big phrase, but what does it mean exactly? I look at Zimbabwe and look at the poor people and ask, “What’s the root of that problem?” or maybe, “Why don’t they have jobs?” From there you can see maybe it’s because they don’t have access to certain services or certain technology that could enable them.

So, I always feel like it’s our job to figure out how to contextualize these big problems and break them down into small problems that we can tackle. Because wherever you have the biggest problems, you have the biggest opportunities.

2. Tap Every Resource

Yejin Choi, 27, creator of the educational app DoBrain, South Korea:

I faced a lot of challenges when I first created my app. I wasn’t a technician or developer, so it was hard to build DoBrain. I failed a lot and made many mistakes early on. But I started connecting with people who had the skills I didn’t have – developers, designers, and technicians. They had the same vision as me and believed education changes the world. Together, we’ve built something amazing.

I think everyone can find a way to use their own abilities to help other people and to solve even just one problem. Everyone can be a hero.

Daniel Calarco, 23, founder of the youth-empowerment nonprofit Observatório Internacional da Juventude (International Youth Watch), Brazil:

I think everyone must remember that the goal is to make things better, not to save the world. To stay motivated, I remind myself that I cannot do everything, but that I can mobilize people to work with me. We have to do the most we can with the resources available to us. Every person and every contribution counts.

3. Celebrate Common Ground

Máximo Mazzocco, 31, founder of the environmental nonprofit Eco House, Argentina:

I grew up seeing waste and trash all around me and wondering how we could do it better. I realized that if we want to do it better, we have to do it differently. And to make a difference, we have to work together. We must find what we have in common and start from there.

Once you start, people notice and get involved. Then you can think bigger. You can say, “Okay, I’m not alone. It’s not only this street we can help, but we can change the whole city. We can change the country.” Little actions taken by many people can make a big change.

4. Empathize With Your Audience

Shomy Chowdhury, 26, co-founder of the global nonprofit Awareness 360, Bangladesh:

When we gave a Water, Sanitation, and Hygiene (WASH) training session, we introduced some games and quizzes, and we played Bengali music that they liked. They welcomed us with all their hearts, and it was just so beautiful. A crucial part of driving change is making everyone feel comfortable so they can be their authentic selves.

Sadya Touré, 23, founder of the women-empowerment organization Mali Musso, Mali:

Anyone challenging the status quo is going to face resistance. In my experience, it was difficult to talk about inequality and women’s rights with leaders in some of Africa’s villages. That wasn’t a topic they historically prioritized or were open to discussing. You have to respect their boundaries, but it’s still possible to make change. For us, we said we wanted to talk about a health issue. That was important to them, so they let us come in and educate the girls.

5. Take That First Step

Nadine Khaouli, 25, co-founder of the families-outreach initiative Kafe be Kafak (Hand in Hand), Lebanon:

There are a lot of messages in the world, but the most important one is to believe in yourself. Take the first step towards real change in your communities, because nothing is impossible. Just be patient, and work to enhance your skills to take the steps toward change.

Yurii Romashko, 28, co-founder of the think tank Institute of Analysis and Advocacy (IAA), Ukraine:

I don’t like to use the word “problem,” because a problem is a task. I prefer “challenges.” Challenges motivate me. I see a challenge in front of me, and I start. I tell myself the first step has the potential to change public policy and change people’s ways of thinking.

Generation17 merges the power of Samsung Galaxy smartphone technology with UNDP’s platform to galvanize an entire generation of young people to achieve the 17 Global Goals in less than ten years. The initiative will elevate the stories and share the impactful work of young leaders who are already making considerable strides in support of the Global Goals.

“We are excited to better connect these inspiring advocates to their peers, enable their generation to take bold action on the Goals, and make their voices heard loud and clear with the latest Galaxy technology and our shared vision,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “With a purpose as grand as the Global Goals, we strongly believe a collaborative, rallying effort will be imperative in sparking meaningful change.”

The 2020 cohort of Generation17 is made up of four trailblazers who are mobilizing communities from Mali and Argentina, to Bangladesh and Zimbabwe, to tackle some of the most pressing challenges of our lifetimes:

• Máximo Mazzocco (Argentina): A 30-year old who founded Eco House, a nonprofit that promotes sustainable development through education, volunteering, advocacy and environmental certification
• Sadya Touré (Mali): A 23-year-old author who founded Mali Musso, an organization which empowers women through education to destigmatize gender-based violence
• Shomy Chowdhury (Bangladesh): A 26-year-old Water, Sanitation, and Hygiene (WASH) activist seeking to ensure access to clean water and sanitation for all through her global organization, Awareness 360, working across 23 countries
• Tafara Makaza (Zimbabwe): A 24-year-old junior at Williams College, in Williamstown, MA, studying astrophysics who has launched diverse startups to build transportation, energy, agriculture and education solutions

The 2020 Cohort of Generation17 Young Leaders

Millennials and Gen Z wield incredible influence in catalyzing change as tech savvy global citizens in an unprecedently borderless world, with their unwavering and relentless optimism leading the charge on climate change and racial justice and influencing policymakers and businesses to chart a more sustainable course for our collective future. Generation17 is our answer to their call-to-action.

“Young people are advancing the Global Goals through their work as innovators, entrepreneurs and advocates, and we must properly engage them today for the success of our global agenda tomorrow,” said UNDP Administrator Achim Steiner. “They harness incredible power in advocating for positive, systemic change, and we must support them in their roles as torchbearers of the Global Goals. This initiative complements other initiatives across the UN system, strengthening the foundations for a UN that delivers with and for young people through the UN Youth Strategy: Youth2030.”

UNDP and Samsung will provide mentorship, networking opportunities, and Galaxy devices to help broaden the reach of each of the young leaders’ voices and strengthen their organizations and businesses. They will also use the Samsung Global Goals app, which is preinstalled on the latest Galaxy smartphones, to show users how they can make a difference across the 17 Global Goals in their daily lives. Through educational content, the app aims to increase awareness of the Goals and has so far raised $1M in donations¹ for UNDP.

¹ The Samsung Galaxy Community Raised $1M to Support the Global Goals

In order to provide simple ways for Galaxy users to come together to support the Global Goals, Samsung and the UNDP launched an education and donation-based app, Samsung Global Goals. The app provides Galaxy users with the ability to learn more about the Global Goals and take part in small actions to help address the issues that matter most to them.

To provide the best user experience possible, along with more ways to get involved, Samsung is bringing a range of updates to the Samsung Global Goals app this January.

More Ways to Join in and Give Back

The Samsung Global Goals app offers a range of ways for users to support and give back to the Global Goals. By engaging with advertisements in the app, users are able to donate 100% of an ad’s revenue to the Global Goals. Samsung also recently announced that it will match all proceeds generated through the in-app advertisements to help maximize donations and make an impact, meaning that effectively 200% of ad revenue from the app will be donated to the UNDP by Samsung¹.

The app also allows users to donate directly in support of the Global Goals to the UNDP. With the latest app updates, users will be able to use both Samsung Pay and Google Pay² native payment mechanisms when donating. This will allow users to directly donate to the UNDP and the Goal of their choice by simply clicking and then confirming using biometric authentication – making it easier than ever to make a difference and donation to the #Global Goals campaign.

Samsung is also making it easier for users to opt into features that help generate more ad earnings, even when their phone is charging. Users can currently opt into the ‘Charge Screen ads’ feature in the Donate tab of the app, which will show ads on the device’s lock screen when it is plugged in to charge. As part of the update, the app will now prompt new users with a pop-up message providing information on this feature once their device has been plugged in to charge. This feature can be easily toggled off and on anytime in the Donate tab.

Additionally, users will be able to enjoy a wider range of lock screen options in the app’s Global Goals Lockscreen Wallpapers section, which can easily be managed in the app’s Settings page. The new wallpapers now support a wider selection of inspirational quotes, dynamic visuals, and graphic styles, making easier to stay engaged and inspired to contribute.

The update also brings several other UX upgrades to the Samsung Global Goals app. App notification messages have been streamlined for improved usability, each Goals’ Facts and Figures information is now more clearly linked to each Goal and users can more easily see which version of the app they are running. Galaxy users in Korea will also now be able to learn about the K-SDGs, or Korean Sustainable Development Goals, in the Samsung Global Goals app thanks to a collaboration with Korea’s Ministry of Environment.

The Samsung Global Goals app is available for download through the Galaxy Store and Google Play. To learn more about the Samsung Global Goals, visit here.

¹ Samsung has pledged to match donations with ad proceeds generated through the Global Goals app; up to US$5 million annually.

² Donations through Samsung Pay or Google Pay will be available in 5 markets following the current update, including the U.S., Singapore, Australia, the U.K., and Canada. This feature will be available in more regions in the future.