On August 17, fans from over 50 countries put on their Samsung Gear VR headset to witness the spectacular sights and sounds of Coldplay’s ‘A Head Full of Dreams Tour,’ live from Soldier Field Stadium, Chicago. The concert’s full 360 VR broadcast gave Samsung Gear VR users around the world an immersive viewing experience that has never been seen before.

Samsung’s VR Live Pass project kicked off June 3 at UFC 212, where the highly-anticipated featherweight clash between Jose Aldo and Max Holloway was broadcast live in VR, marking the first live VR broadcast event for Samsung and the UFC. The project continued in July at X Games 2017 in Minneapolis, where adrenaline-filled BMX and skateboarding competitions featuring the likes of Chad Kerley, Jagger Eaton and Jimmy Wilkins were also broadcast live to Gear VR users.

Coldplay’s concert in August was the final destination for Samsung’s VR Live Pass project in 2017. Samsung held a number of special viewing events across multiple countries, including Canada, Brazil, and the United States, leading up to the Live Nation concert to help drive user engagement for the momentous event.  

At Samsung 837 in New York, Coldplay fans donning Gear VR headsets enjoy an immersive, 360-degree concert experience.

Samsung showcased the 360 VR broadcast in locations around the world, including its Galaxy Life Montreal interactive space in Canada.

Fans take in the spectacular show while relaxing on the lawn at The Americana at Brand in Los Angeles.

Coldplay and the Gear VR make for a memorable date for a couple viewing the show at Kinoplex Itaim in São Paulo, Brazil.

Samsung’s VR Live Pass marked a special moment in time for the industry, as Gear VR owners were able to strap on their headsets, connect to the Samsung VR app and enjoy world-class entertainment as if they were there in the front row, regardless of their actual physical location.

Gear VR users who were unable to catch these events live can still enjoy replays and highlights from them through the Samsung VR app and the Samsung VR website until the end of October 2017.

From the pyrotechnics, to the laser lights and the phenomenal setlist, Gear VR users in more than 50 countries will be able to experience the magic of Coldplay’s performance at no additional cost. To tune-in, consumers will need a Gear VR headset with a compatible Samsung smartphone, and navigate to the Samsung VR service. A concert replay will also be available on Samsung VR for a limited time.

“Through our industry-leading VR hardware and platform ecosystem, we are thrilled to offer Samsung Gear VR owners access to premium, immersive live entertainment and experiences in full 360,” said Michael Schmier, Vice President of Content and Services, Samsung Electronics America. “By partnering with Live Nation and Coldplay, music fans across the globe with Gear VR can tune in to the live concert, experiencing the energy of the show like never before.”

“Live Nation is a trailblazer when it comes to producing live virtual reality concerts, and we’ve been excited to bring Coldplay into the mix since announcing our collaboration with Samsung and Gear VR in late May,” said Kevin Chernett, Executive Vice President, Global Partnerships and Content Distribution, Live Nation. “We not only give fans the best in-seat experience, but we’re also committed to working with the best technologies to provide every music fan an extraordinary concert experience, regardless of where they are.”

Coldplay’s “A Head Full Of Dreams Tour,” produced by Live Nation, is the No. 5 highest grossing tour of all time, according to ticket sales data reported to Billboard Boxscore. Launching in March of 2016, The “A Head Full of Dreams Tour” has welcomed 5 million people.

A Head Full of Dreams is Coldplay’s seventh album and the follow-up to 2014’s GRAMMY®-nominated Ghost Stories.

For more assets and information, please visit https://news.samsung.com/us/ or http://samsungvr.com. For information on how to purchase Gear VR, please visit http://www.samsung.com/gearvr.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit www.livenationentertainment.com.