Samsung’s quality and reliability are increasingly being recognized by media outlets worldwide. In the U.K., independent review outlet ‘Trusted Reviews’ selected the Samsung Series 9 Bespoke AI Washing Machine¹ as its “Best Washing Machine” at the Trusted Reviews Awards 2025, highlighting its cleaning performance and smart features. The publication has also reviewed Bespoke AI Jet Ultra, noting its impressive boost in suction power and excellent battery life.

In the third edition of the global “Why Samsung” campaign, Samsung Newsroom spoke with Miyoung Yoo, Executive Vice President and Head of the Global CS Team, DA Business at Samsung Electronics, about how the company is advancing quality, innovation and the reliability benefits customers experience — and where Samsung is headed next.

Bringing SW Seven-Year Upgrade and Strengthening the Durability of Core Components

Q1. What efforts is Samsung making to strengthen user trust in its home appliances?

Home appliances are used over long periods of time, making it crucial that they remain safe and reliable after purchase. This means product design must account not only for how appliances are used today, but also for how users’ lifestyles may evolve in the future.

Samsung is working to enhance the quality and reliability of its AI appliances by leveraging software, hardware and advanced AI technologies. First, Samsung provides software upgrades for smart home appliances, enabling them to continue evolving over time.² We are also helping customers use their appliances more reliably and for longer through our Home Appliance Remote Management (HRM)³ service.

On the hardware side, we use our manufacturing know-how that we’ve built up over half a century and a vigorous verification system to continuously enhance the durability and competitiveness of our compressors and motors — which are “the heart of home appliances.” We also conduct long-term, high-intensity reliability testing to ensure stable performance, even in extreme environments around the globe.

Most recently, Samsung has further enhanced product quality and reliability by incorporating AI capabilities. For example, we use AI in our digital inverter compressor to help save energy while creating optimal cooling. We further apply AI to our HRM service to detect early signs of abnormal operation and proactively notify users.

Upgrading Both Appliance Performance and Security Through AI and Software

Q2. What is Samsung’s software update policy for its home appliances to improve reliability?

Samsung AI appliances are evolving into advanced devices capable of receiving real-time feature upgrades and, through software innovation, resolving certain issues remotely.

Samsung supports software upgrades for up to seven years for its smart home appliances released since 2024. This enables the addition of new convenience features and the latest security technologies to appliances users already own, allowing products to continue evolving over time.

For example, the AI Vision Inside feature on the Family Hub refrigerator has been upgraded this year. AI Vision Inside recognizes food items being put in or taken out of the refrigerator using a camera and creates a food list on the product’s screen, enhancing the convenience of food management. The number of fresh foods recognized has increased to 37, and users can now additionally register and manage up to 50 types of processed and packaged foods.⁴

Q3. Besides the SW updates, are there ways to improve reliability through SW?

Samsung is continuously improving product durability and reliability by providing its HRM service.

Samsung’s HRM is a system that collects and analyzes data from SmartThings-connected appliances in real time. Based on the analysis results, advisors can assess the product’s status and guide customers on the most appropriate actions — or resolve issues by remotely adjusting settings. This allows users to receive professional care without having to describe issues in detail and in some cases, resolve them quickly without the need for a service engineer visit — saving both time and repair costs.⁵

For instance, if a washing machine is not dispensing fabric softener, a consultant can remotely adjust the detergent box mode. If a refrigerator does not feel cool enough due to overstocking, a consultant can remotely set the temperature lower than the minimum available to the users.

Samsung has continued to advance its HRM service by incorporating AI technologies that proactively detect early signs of potential issues and notify users in advance. For example, by analyzing factors such as laundry room and outdoor temperatures, the system can predict frost risks in washing machines and dryers and notify users in advance via smartphone alerts. It can also detect low refrigerant levels in air conditioners and refrigerators early on, helping prevent issues from escalating into major failures.⁶

Meanwhile, Samsung Electronics Canada received an award for excellence at the 2025 CIO Awards Canada, presented by IDC in November, recognized for its HRM project, providing reliable services to customers and setting new industry standards. The CIO Awards specifically honor organizations that demonstrate exceptional innovation and business value through IT solutions.

This year, we plan to significantly expand this service by supporting 17 languages in around 120 countries.

The Heart of AI Appliances: Innovating Core Components With AI

Q4. From a hardware perspective, what sets Samsung’s appliance quality apart?

Building on its capabilities in AI appliances, Samsung is now dedicated to solidifying its competitive edge in core components by pushing the boundaries of hardware reliability.

Compressors and motors are often called “the heart of home appliances” because they are directly linked to product performance and durability. Since 1976, Samsung has been manufacturing compressors for nearly 50 years, continuously advancing both technology and durability. Today, its eighth-generation compressor incorporates innovations that directly enhance energy efficiency and reliability, including ultra-precision machining to a tolerance of one-tenth the thickness of a human hair (5 μm=0.005 mm), friction-reduction technology and high-rigidity coatings. For washing machine⁷ motors, Samsung applies 3D high-speed balancing technology to ensure stable operation even during spin cycles reaching 270 rotations per second. This significantly reduces vibration and noise.

To ensure seamless performance across diverse environments — from the heat and humidity of Southeast Asia and the Middle East to the extreme cold and heavy snowfall of polar regions — the company conducts rigorous stress testing on core components. Refrigerator compressors undergo extensive testing in a dedicated testing space, including continuous operation for 1,500 hours at 85°C and 500 hours at 100°C, to ensure core component reliability.

In addition, AI is being applied to further strengthen the performance and reliability of these core components. Samsung compressors have evolved from digital inverters to AI digital inverter compressors, which use AI to adjust the operation of the compressor’s internal motor to help save energy and improve durability.

Q5. Going forward, how will Samsung further strengthen the reliability of its home appliances?

We plan to continue enhancing the reliability of our home appliances by strengthening the three pillars of software, hardware and AI. Our ultimate goal is to deliver an excellent user experience throughout the entire product lifecycle, from purchase to long-term use, while continuing to innovate more trustworthy appliances.

On the software side, we are improving the convenience and accuracy of features by combining them with AI. For example, the HRM service is evolving its functions to enable more precise product diagnosis and user support by analyzing product status and error history with AI. Ultimately, with AI, we aim to transform the appliance use and care paradigm from repair to prevention, thereby strengthening reliability.

On the hardware side, we are accelerating innovation focused on core components. We have rapidly transitioned our compressors from fixed-speed designs — where operating speed remains constant — to digital inverter technology, significantly improving energy efficiency and stability. Samsung has driven further transformation with AI Hybrid Cooling, which uses an AI digital inverter compressor in normal situations and gets a Peltier cooling unit to work additionally when intensive cooling is required.

By continuously advancing AI-driven core component technologies and delivering ongoing software upgrades, Samsung plans to continue its efforts to deliver “appliances that remain reliable over time.”

1. WF90F09C4SU1 model. ︎
2. Available on Wi-Fi-enabled Samsung appliances produced since 2024. Some updates may have limitations depending on the hardware. ︎
3. Available on SmartThings-enabled Samsung appliances produced since 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
4. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form. A Wi-Fi connection is required. ︎
5. Currently the home appliances diagnosed by AI model are limited to washing machines, dryers, refrigerators, kimchi refrigerators and air conditioners. ︎
6. Actual results may vary depending on individual use and circumstances. ︎
7. 6-12kg small to medium-sized drum washing machines. Excluding Bespoke AI Laundry Combo models. ︎

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

Samsung Electronics today announced its upcoming showcase at CES 2026, which will be held Jan. 6-9 in Las Vegas, Nevada. At CES, the company will highlight a series of improvements in home living that merge AI-powered customized care and powerful hardware-supported performance. This year, the company is enhancing its Bespoke AI living appliance lineup with smarter fabric care, intuitive temperature control and more convenient cleaning experiences — all designed to adapt to users’ lifestyles through seamless synergy between its devices. Featured innovations include the upgraded Bespoke AI AirDresser, Bespoke AI Laundry Combo, Bespoke AI WindFree Pro Air Conditioner and the flagship Bespoke AI Jet Bot Steam Ultra robot vacuum.

“This year, to enhance the living experience, we are unveiling our upgraded Air Dresser, Laundry Combo and WindFree Air Conditioner, developed by integrating valuable customer feedback and leveraging the R&D expertise we have accumulated over the years,” said Jeong Seung Moon, EVP and Head of the R&D Team for the Digital Appliances (DA) Business at Samsung Electronics. “Through our continuous innovation, we are elevating how users interact with their appliances on a day-to-day basis.”

Faster Full Cycles, Enhanced Drying and Smarter Care With the Bespoke AI Laundry Combo

Following its 2024 debut, the 2026 Bespoke AI Laundry Combo is launching with upgrades that shorten wash-to-dry cycles and enhance drying performance. The Super Speed cycle leverages a high-pressure Speed Spray that improves detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated Booster Heat Exchanger delivers improved drying performance. The upgraded combo also features Auto Open Door+, which not only automatically opens the door, but also activates internal air circulation after wash-only cycles to keep remaining laundry from developing a musty odor.

Additionally, the upgraded AI Wash & Dry+¹ uses multiple sensors to optimize performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric² types — including Outdoor and Denim — and monitors soil levels in real time. The newly applied Wide Lint Filter features a one-touch design for easier cleaning and a dual-layer design and large capture area to provide thorough collection of lint and particles. This year, in addition to the original 7” LCD screen model, a more affordable variant with a 2.8” LCD screen and jog dial is also being introduced to cater to diverse customer needs.

Bespoke AI AirDresser Now Offers Stronger Wrinkle Care and Smarter Drying

Three years after its predecessor, Samsung’s upgraded Bespoke AI AirDresser is returning with enhanced performance and greater convenience. It features the new Auto Wrinkle Care function, which leverages an enhanced Dual AirWash and Dual JetSteam system to help smooth out wrinkles quickly and effortlessly in busy mornings. The Dual JetSteam also effectively maintains the freshness of clothing by infusing high temperature heat deep into the fabric — reducing 99.9% of certain viruses³ and bacteria⁴ and 99% of unpleasant odors.⁵ Furthermore, the model features an intelligent drying course that adjusts drying time to suit small, medium, or large loads. This ensures optimal drying, preventing over or under-drying and protects fabric quality.

A standout feature is its synergy with the Bespoke AI Laundry Combo. The Auto Cycle Link⁶ recommends an appropriate drying course on the Air Dresser once a wash cycle ends. When certain cycles designed for special care — such as the Blouse Cycle — are selected on the Combo, the same option is automatically queued on the AirDresser, creating a continuous garment care flow. The refreshed design also includes a sleek One Body Door and 2.8″ LCD screen for improved usability.

Bespoke AI WindFree Pro Air Conditioner Delivers Various Tailored Wind Modes With Multi Blades

This year’s new WindFree Air Conditioner incorporates AI technology⁷ and Motion Wind to address the key attribute that influences customer purchasing decisions, which are wind modes.⁸ The number of blades has increased from one to three, enabling airflow to be directed in multiple directions according to user preferences. The Triple Motion Wings create seven tailored wind modes — including Max Wind, which delivers instant cooling 15% faster;⁹ Surround Wind, which spreads airflow evenly; Long Reach Wind, which sends cool air twice as far;¹⁰ and Down Wind, which quickly drives warm air downward for faster delivery of cool air. With radar-based AI Direct and Indirect Wind modes, the system senses user presence and automatically directs or diverts airflow to enhance comfort.

The model also includes AI Fast & Comfort Cooling, which analyzes temperature, humidity and room size to automatically activate optimized cooling. Based on usage patterns,¹¹ it offers Fast Cooling, WindFree comfort and cold-free Dry Comfort. In addition, AI Energy Mode monitors both usage behavior and external conditions to minimize compressor fluctuations, helping reduce energy consumption by up to 30%.¹²

Bespoke AI Jet Bot Steam Ultra Brings Object and Liquid Recognition for Smarter Navigation

The newly launching Bespoke AI Jet Bot Steam Ultra comes with advanced recognition technologies designed to reduce human intervention and simplify cleaning like never before. Powered by a Qualcomm Dragonwing processor, it offers deep learning-based AI Object Recognition¹³ to better detect humans,¹⁴ cats and dogs,¹⁵ as well as hard-to-see obstacles like cables or rugs. This model also supports AI Liquid Recognition, allowing it to detect liquid spills¹⁶ and determine whether to clean or avoid them based on the user’s set preference. Additionally, upgraded Easy Pass Wheel technology raises the body and lowers the wheels to climb thresholds of up to 2.4 inches.¹⁷

Samsung at CES

For firsthand experiences of Samsung’s latest innovations in AI-connected living, attendees of CES 2026 can visit Samsung’s showroom located inside Wynn Las Vegas. Visit Samsung’s CES 2026 page to find out more about the company’s participation at the event.

1. AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using a predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. ︎
2. Based on AI-based algorithm and internal testing using the AI Wash & Dry+ cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. It is capable of recognizing Outdoor, Denim, Normal, Towel and Delicates.Actual results may vary depending on individual use. ︎
3. Based on testing by the preclinical laboratory of the College of Pharmacy, Korea University. Test method: attach a cotton fabric (8×8cm) contaminated with a virus to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain viruses, including Influenza A, Adenovirus, Infectious canine hepatitis virus (ICHV), Coronavirus, Porcine epidemic diarrhea virus (PEDV), Herpes, Infectious bovine rhinotracheitis virus (IBRV), Enterovirus, Rhinovirus, Rotavirus, Influenza B, Hepatitis A and Norovirus. Results may vary depending on the actual usage environment. ︎
4. Based on testing by Intertek. Test method: attach a cotton fabric (10×10cm) contaminated with bacteria to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain bacteria, including Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, MSRA, Pneumococcus, Diphtheria, Legionella and urinary tract infection. Results may vary depending on the actual usage environment. ︎
5. Based on internal testing. Results provided to and interpreted by Intertek. When Normal and Bulky Care mode is operated, odor concentration is reduced by over 99% (the average deodorization rate of 17 gases). Results may vary depending on the actual usage environment. ︎
6. Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings App. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions. ︎
7. To use AI Auto Cooling a Wi-Fi connection and Samsung account SmartThings are required. ︎
8. Based on an internal Samsung survey of consumers across Brazil, India, Korea, Italy, Thailand and Turkey. ︎
9. Based on internal testing on the AR70H12CAAWNEU compared with the Samsung conventional AQ12EASER model.
     – Installation area of 68㎥ at 35℃, standard outdoor cooling condition.
     – Time taken for indoor temperature to drop from 33℃ to 25℃ in Max mode.
     – Values may vary depending on the actual testing conditions and environment. ︎
10. Based on internal testing on the AR70H12CAAWNEU compared with the old AR12TXCAAWKEU model
       – Installation area of 326㎥ (positioned at 2m height) at 35℃, standard outdoor cooling condition.
       – Distance of airflow reach measured during cooling operation, at maximum airflow and the highest blades position setting. ︎
11. The SmartThings server stores user data, preferences and usage patterns to suggest the most useful options. ︎
12. The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C/24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI Energy Mode being on and off in AR07D9181HZN model’s AI comfort mode. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎
13. Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. ︎
14. Only recognizes a human presence based on generic visual indicators and cannot identify individual people. Recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required. ︎
15. Only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. Recognition capabilities may be limited by the posture or position of a cat. The ability to recognize your pet may vary depending on the type of animal and the living environment. A Wi-Fi connection and Samsung account are required. ︎
16. A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 2.8 in x 2.8 in (0.5 oz. or 15ml in volume) or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amounts of liquid on the floor may cause secondary contamination. ︎
17. Based on internal testing, Jet Bot Steam’s highest crossing height for a vertical, single tier threshold is 1.8 inches. It can also cross thresholds up to 2.4 inches high, including 1.8 inches threshold with an additional 0.6 inches height. The gap between thresholds should be greater than 3.5 inches. Results may vary depending on actual usage conditions. The Climb Zone must be set beforehand via SmartThings to use this feature. A Wi-Fi connection and a Samsung account are required. ︎

Featuring the voices of the planners and developers behind the products, the videos offer insight into the intent and development work driving the core AI functions of Bespoke AI refrigerators and washing machines. Starting December 16, the videos will be available sequentially on YouTube and social media channels in over 50 countries.

The first video explores the planning and development of the Bespoke AI refrigerator, now a data-driven food management system.

The segment demonstrates how AI Vision Inside recognizes food items, tracks their expiration dates and recommends recipes accordingly. When users have their hands full while cooking, Bixby lets them open the refrigerator door with voice commands.

The clip also highlights features such as AI Hybrid Cooling — which pairs an AI digital inverter compressor with a Peltier cooling unit — reflecting the developers’ intent to embed AI into everyday life.

The second video showcases the Bespoke AI Laundry Combo, an all-in-one solution that connects washing and drying into a single seamless process.

The film introduces AI Wash & Dry and the Flex Auto Dispense System — features that analyze fabric type, weight and soil level to set wash cycles and detergent amounts. Bixby lets users schedule wash cycles with simple voice commands, and AI Vibration Reduction Technology Plus (AI VRT+) minimizes vibration based on the installation environment — demonstrating how AI reduces user effort and inconvenience.

“We created these videos to show the commitment and effort of Bespoke AI planners and developers working to maximize user convenience,” said Jessie Song, Vice President and Head of Marketing Group, Digital Appliances (DA) Business at Samsung Electronics. “We will continue striving to deliver new value through differentiated AI features and become a trusted brand in AI appliances.”

Samsung Electronics is taking a major step closer to bringing the dream home to life with its AI Home, an ecosystem that seamlessly connects devices and intelligently adapts to users’ needs.

At the center of this ecosystem is SmartThings, Samsung’s IoT platform and the core engine connecting devices within the AI Home.¹ The service integrates with more than 4,500 models from over 380 partners,² building a vast AI Home ecosystem. The number of home appliances connected to SmartThings has reached 33 million — up about 30% compared to the beginning of this year.³

Combining unmatched connectivity with ambient intelligence that understands and anticipates user needs, Samsung aims to create an AI-powered home that minimizes everyday chores and maximizes life’s possibilities through intelligent, connected appliances.

For the second interview in this four-part “Why Samsung” series, Samsung Newsroom spoke with Hyesoon Yang, Executive Vice President and Head of Multi-Device Experience (MDE) Strategy Team, Digital Appliances (DA) Business at Samsung Electronics, about how SmartThings is transforming daily living through AI Home innovation.

The Next Generation of Connectivity

Q1. Why has Samsung been building the foundation for a connected AI Home?

Home appliances were invented to reduce household chores and have continued to evolve for more than a century. Technology has eliminated much of that labor, but one challenge remains — creating seamless connections across the household journey, from washing to drying, food management to cooking and cleaning to air purification.

The first step toward solving this issue is achieving smooth device connectivity — and that’s exactly what SmartThings delivers. By enabling appliances and devices to communicate and operate in sync, SmartThings ultimately aims to free users from housework and help them enjoy a more effortless, fulfilling life.

Q2. What sets Samsung apart in enabling a connected AI Home?

Samsung home appliances connected through SmartThings go beyond their traditional functions, not only improving convenience by integrating devices but also advancing energy management and efficiency. As an open platform, SmartThings seamlessly connects with devices from global partners — allowing it to perform complex cross-device functions and gain a deeper understanding of the home through a network of sensors. Such high-level connectivity, along with the advanced interoperability of Samsung appliances, is what makes a truly intelligent AI Home possible.

SmartThings has grown rapidly, from 100 million global users in 2019 to more than 410 million as of July 2025 — a more than fourfold increase in six years. In Korea alone, the number of users has surpassed 23 million.⁴ Building on this foundation, Samsung’s AI Home delivers tangible benefits by simplifying daily routines (Ease), supporting loved ones (Care), helping users optimize their time and energy (Save) and protecting the home (Secure). Backed by unmatched connectivity and openness, this differentiated AI Home experience reflects Samsung’s distinctive advantage and fulfills the fundamental purpose of home appliances.

Less Chores, More Time

Q3. What are some benefits consumers can enjoy through Samsung’s connected platform and AI Home ecosystem?

When a washing cycle finishes while users are watching TV, a notification appears in the upper-right corner of the screen — letting them check laundry progress. While cooking in the kitchen, users can turn on the air conditioner in their child’s room directly from the SmartThings-connected refrigerator display. With 3D Map View, users can monitor and control all connected devices through a three-dimensional layout of their home. The Away Mode feature in SmartThings automatically turns off lights and the TV when users leave — and even starts the robot vacuum to clean on its own.

Quick Remote is another convenient feature that lets users control their appliances directly from their smartphones.⁵ When a SmartThings-connected appliance is nearby, a pop-up automatically appears on the smartphone — allowing users to operate the device instantly without searching for a remote.

SmartThings also helps users save energy effortlessly. When AI Energy Mode is activated, it analyzes usage patterns to reduce energy consumption by up to 10% for refrigerators,⁶ 70% for washing machines⁷ and 30% for air conditioners.⁸ Samsung is expanding this energy-efficient ecosystem globally through partnerships with companies like British Gas in the United Kingdom and CoolBlue in the Netherlands.

Q4. Beyond appliance control, how does SmartThings enhance family and pet care?

Housework is more than cleaning — it’s also about caring for one’s family and home. SmartThings-connected appliances now extend that care, helping users look after themselves, their families, their pets and their living spaces.

Family Care⁹ supports loved ones who live apart. If abnormal activity patterns are detected or a connected appliance has not been used for a certain period, SmartThings sends an alert prompting users to check in. Through the SmartThings app, users can also set medication schedules — sending smartphone reminders, dispensing the right amount and temperature of water from a connected purifier and even enabling home monitoring through a linked robot vacuum when no one is at home to check in.

Pet Care helps keep pets safe and comfortable while owners are away. On hot days, users can remotely turn on a SmartThings-connected air conditioner or check in on their pets through a home camera. If barking is detected, users can play soothing music through the robot vacuum or stream calming videos on the TV.

Connected through SmartThings, home appliances have redefined their role — evolving from simple household tools into intelligent companions that make daily life more convenient while caring for users and their families.

Ambient Intelligence — The Future of AI Home

Q5. What direction is Samsung taking with SmartThings and AI Home?

At IFA 2025, Samsung introduced the Smart Modular Home — a solution that allows users to experience the benefits of an AI Home from the moment they move in, demonstrating that the AI Home is no longer a vision of the future but a reality.

Additionally, Samsung is advancing ambient intelligence technologies that intuitively understand user context without being intrusive. By learning from and analyzing data across connected devices, the company aims to create a fully automated AI Home that understands users’ behaviors, preferences and routines. The overarching goal of SmartThings and AI Home is to become a true companion in every home — automatically adapting to each person’s lifestyle, freeing them from household chores and providing peace of mind.

None of this is possible without robust security. In the part three of the “Why Samsung” interview series, Samsung Newsroom will explore the company’s strengths and future direction in security.

1. To use SmartThings features, the SmartThings app must be installed and connected to a wireless network. Feature availability, supported environments and specifications may vary by product. The SmartThings app can be downloaded from the Galaxy Store, Play Store or App Store (Android OS 9.0 or later with at least 3GB RAM or iOS 15.0 or later). ︎
2. Based on WWST (Works with SmartThings) partner data as of July 2025 ︎
3. Based on global cumulative data as of November 2025 ︎
4. Based on the cumulative number of registered users linked to Samsung accounts as of November 2025 ︎
5. To use Quick Remote, the SmartThings app (version 1.8.13 or later) must be installed and connected to a wireless network with Bluetooth enabled. The feature is available only on Samsung Galaxy mobile devices running Android OS and supported on products released in 2024 or later. For air conditioners, the feature works within a 10-meter radius. Performance may vary if obstacles block the signal. The activation range and response time may differ depending on user environment. ︎
6. Comparing factory settings temperature without AI Energy mode and with AI Energy, which optimizes the compressor speed and defrost cycle based on usage pattern and conditions. Results may vary depending on the usage pattern and conditions. Available on compatible models from June 2023 through a Wi-Fi update through the SmartThings app on Android and iOS devices. Wi-Fi connection, Samsung account and SmartThings required. ︎
7. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40-degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions. Wi-Fi connection, Samsung account and SmartThings required. ︎
8. The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C / 24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AF25DX934WARN and AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Wi-Fi connection, Samsung account and SmartThings required. ︎
9. Applicable to Samsung smartphones, tablets, TVs, refrigerators, washers, dryers, ovens, cooktops, water purifiers (Korea only), robot vacuums and other SmartThings-compatible devices. SmartThings app installation, device pairing and wireless network connection are required. Currently available on Samsung Galaxy smartphones with Android OS 11.0 or later and at least 3GB RAM. Availability, supported features and specifications may vary by country and are subject to change without notice. ︎

The company’s ultimate goal is to eliminate household chores altogether through AI appliances that can make decisions and operate autonomously.

At the forefront of this vision is Bespoke AI — one of the four core values of Samsung’s Digital Appliances (DA) Business. Bespoke AI refers to a new category of AI appliances that understand users and act independently to deliver personalized experiences. With unique solutions like Screens, Bixby and Vision, Samsung is redefining what AI appliances can offer.

To explore the direction, goals and consumer benefits of Bespoke AI, Samsung Newsroom sat down with Jeong Seung Moon, Executive Vice President and Head of R&D Team at Digital Appliances (DA) Business, Samsung Electronics, for the first interview in a four-part series.

Reducing Chores With Bespoke AI, Powered by Screens, Bixby and Vision

Q1. What is the ultimate value that Bespoke AI aims to deliver?

Bespoke AI refers to AI appliances that deliver truly personalized appliance experiences, based on deep understanding of each user’s lifestyle and needs. It’s designed for users who seek more ease, comfort and convenience in their daily lives. Samsung’s product development is focused on advancing the connection between AI and devices so that appliances can understand users and act on their behalf — ultimately achieving zero housework.

Q2. What makes you believe that Bespoke AI can significantly reduce housework?

Bespoke AI is built on three foundational technologies: Screens, Bixby and Vision — and it’s this combination that enables entirely new experiences in the home.

• On products such as the Bespoke AI Family Hub, hybrid refrigerators, washers, dryers and cooking devices, screens allow users to intuitively check and control functions, enhancing both convenience and accessibility. They also serve as control hubs for the whole home through SmartThings connectivity.
• Bixby, Samsung’s voice assistant, is being applied across the entire Bespoke AI lineup. Its growing presence allows users to control appliances by voice alone, offering a hands-free experience that lowers barriers to use.
• Vision technology is built into products such as the Family Hub refrigerator, the 9-inch screen refrigerator, the Bespoke AI Steam robot vacuum and ovens. These appliances can recognize objects on their own to assist with household chores — representing a clear evolution toward reducing the burden of home management.

Samsung is also expanding Wi-Fi connectivity across its product lineup to enable more advanced, connected features. For example, 91% of Bespoke Four-Door Refrigerators (FDR) sold globally are now Wi-Fi enabled.² Samsung has already expanded its AI appliance lineup to more than three times the size of last year’s — and is expected to maintain strong growth into 2026.

AI That Handles Cooking and Laundry With Ease — Even Responding to Each Family Member’s Voice

Q3. What are the unique advantages of Bixby in Bespoke AI appliances compared to other products?

Bixby has been enhanced with a large language model (LLM) tailored for appliances, enabling users to interact naturally with their devices through conversation-like commands.

Voice ID, newly introduced this year, takes personalization a step further. In shared households, it recognizes who’s speaking and tailors responses accordingly.³ When a user asks, “What’s on my schedule?” Bixby will pull up their calendar, not someone else’s. It works just as naturally with photos, playlists and more.

Bixby is also tightly integrated with hardware features across Samsung’s appliance lineup, making control more seamless. With the industry-first innovation of wakeless voice control, users can operate appliances like refrigerators or washing machines without first saying “Hi Bixby” before giving a command.⁴ Paired with features like Auto Open Door, users can simply say, “Open the left (right) fridge door” for a truly seamless experience.

Q4. Can you explain more specifically what kind of benefits Bespoke AI brings to daily life?

Bespoke AI is designed to recognize and take care of everyday tasks that people often find tedious, difficult or time-consuming. With advanced AI capabilities, tasks that once required manual effort and user supervision can now be handled automatically, marking a major shift in how chores are managed.

For instance, the Bespoke AI Family Hub refrigerator is equipped with AI Vision Inside, which identifies ingredients as they are placed inside. It helps manage food inventory and even recommends recipes based on available items. While cooking, it can also send optimal settings to connected kitchen appliances — minimizing inconvenience and enhancing meal preparation. The system is evolving to incorporate wellness insights as well, helping users make healthier lifestyle choices through connected cooking experiences.

The Bespoke AI Laundry Combo, an all-in-one washer and dryer, uses features like AI Opti Wash & Dry to detect the fabric type, soil level and weight after clothes are loaded.⁵ It then automatically dispenses the right amount of detergent and selects the most suitable wash and dry cycles, handling everything from start to finish.

Even noise and vibration are automatically controlled through AI Vibration Reduction Technology,⁶ for a quieter laundry experience. These are the kind of tasks that, before Bespoke AI appliances, required constant attention and manual effort.

Smarter AI Appliances That Think Ahead and Act on Their Own

Q5. What is the future direction for Samsung’s AI appliances?

Samsung is evolving the Bespoke AI experience so that appliances not only understand users and their home environments, but also take action autonomously based on each situation. The goal is to allow individuals and families to spend more time on what truly matters by reducing the time and energy spent on household chores.

Looking ahead, Samsung plans to expand the Bespoke AI experience beyond the home to other areas, such as buildings, vehicles and even ships — creating more intelligent, interconnected environments across industries. To bring this vision to life, Samsung is working closely with domestic and global partners across hardware, software and services.

In the next interview in this series, Samsung Newsroom will highlight the second core value of its home appliances: seamless SmartThings connectivity.

1. The number of AI appliance models has increased from approximately 300 models in 2024 to around 1,030 models as of March 2025. Key AI appliances include: Refrigerators with screens and AI Vision, washers/dryers with AI Opti Wash / Dry cycles, cooking devices with screens and AI Vision, robot vacuums with AI Floor Detection, and dishwashers with AI Wash. ︎
2. As of September 2025 ︎
3. Only available on Bespoke AI refrigerators with touchscreen panels released after 2024. Available models and features may vary by country and region. ︎
4. Available models and features may vary by country and region. ︎
5. AI Opti Wash & Dry (Wash Cycle) fabric type detection operates within a maximum load of 3kg, while stain detection functions within a maximum load of 9kg. It detects 5 fabric types: Normal (Cotton), Towels, Delicates, Denim, and Outdoor. When washing mixed fabrics or other types, it detects the most similar fabric. Classification based on representative fabric characteristics may result in recognition differing from the actual fabric. ︎
6. Available models and features may vary by country and region. The degree of vibration and noise reduction may vary by model. ︎

The campaign aims to deliver these core values and the messages behind them to consumers in over 50 countries through various digital platforms, including Samsung.com, YouTube and social media channels, beginning October 20.

To kick off the campaign, Samsung released a video that highlights the innovative AI technologies behind Bespoke AI. Samsung’s refrigerators, ovens and other home appliances work together to create an intelligent AI kitchen. Products like the all-in-one washer-dryer deliver optimized performance for every cycle, while the robot vacuum cleaner provides personalized experiences tailored to users’ lifestyles and needs.

Robust security ensures users can enjoy their smart appliances with confidence.² In particular, Knox provides thorough protection from malware and external threats. Also, SmartThings, with its unparalleled connectivity, serves as the central engine of the AI home.

Samsung continues to strengthen the quality, durability, and customer service of its home appliances to ensure lasting reliability throughout each product’s lifecycle. Leveraging its competitive edge in key components such as compressors and motors, the company further elevates the user experience by offering the Home Appliance Remote Management (HRM) service³ — now available in more than 120 countries⁴ — and providing up to seven years of free One UI upgrades⁵ that keep products up to date with the latest AI features and security enhancements.

“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” said Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics. “Moving forward, we will continue to deliver compelling messages to consumers worldwide about why they should choose Samsung appliances.”

Samsung Newsroom will be presenting a series of four interviews that delve into each of these core values.

1. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
2. For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation ︎
3. HRM is supported on SmartThings-enabled models released after 2019. Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Availability of supported products and features may vary by country and model. ︎
4. As of August 2025. ︎
5. Supported on Wi-Fi-enabled home appliances released in 2024 and later. ︎

▲ View of the Smart Modular Home

The Smart Modular Home combines AI-enabled appliances, high-efficiency HVAC (heating, ventilation and air conditioning) systems and seamless connectivity through SmartThings¹ and SmartThings Pro into a single built-in residential solution. With IFA 2025 as a launch point, Samsung plans to bring its Smart Modular Home to the global B2B market.

Samsung Newsroom got a firsthand look at how the Smart Modular Home is transforming residential spaces.

A Seamlessly Connected AI Home

▲ With 3D Map View in SmartThings, users can check the status of home appliances at a glance and control them.

Upon entering the Smart Modular Home, visitors are greeted by a wall-mounted panel on the right featuring SmartThings’ 3D Map View. The display shows the real-time status of appliances throughout the home, letting users monitor and control devices instantly as they adapt to the user’s lifestyle and environment. At the entrance, a smart security camera² and smart door lock provide convenient and secure access.

A Home That Works Behind the Scenes

▲ When a user returns home, SmartThings automatically adjusts the lighting and temperature by controlling devices.

As visitors pass through the entrance into the kitchen, the home immediately demonstrates its intelligence. Linked to the smart door lock, SmartThings detects when someone enters, turns on the lights and gently opens the curtains. The robot vacuum completes its cleaning cycle and docks at the charging station, while the air conditioner adjusts the room to the preferred temperature.

Smarter Energy Use

▲ With SmartThings Energy, users can schedule and charge appliances at optimal times.

With all home appliances connected through SmartThings, energy management becomes effortless. On a smartphone, SmartThings Energy shows current usage and the projected monthly total at a glance. Optimal Scheduling³ allows the washing machine and dishwasher to run outside peak hours, while the robot vacuum charges just enough during the day and completes charging overnight when electricity rates are lower.

▲ With EHS, users can manage underfloor heating, cooling and hot water in the Smart Modular Home.

Underfloor heating, cooling and hot water are powered by EHS heat pump solutions designed for the Smart Modular Home. In future Smart Modular Home complexes, SmartThings Pro could be used for centralized HVAC management to improve operational efficiency.

A Home That Transforms for Play

In the multipurpose room, launching Game Mode in the SmartThings app turns off the ceiling lights and closes the curtains. LED lights sync with the game’s visuals and rhythm, while the air conditioner adjusts to the optimal temperature for maximum comfort. The result is an immersive gaming environment that transforms the home into an adaptive, experience-rich space that goes beyond daily routines.

As Samsung continues to bring innovations to the Smart Modular Home,⁴ users can look forward to the evolving future of AI-enabled living spaces.

¹ Applicable to appliances connected to the SmartThings App available on Android and iOS devices. Requires routine setup through the SmartThings app. A Wi-Fi connection and a Samsung account are required.
² Video footage captured by cameras is processed by the intelligent Smart Video Management System (SVMS) developed by S-1 Corporation, using its functions to detect, analyze, recognize and notify abnormal situations — such as fire, falls or intrusion — so that countermeasures can be established.
³ Available in countries such as those in Europe where peak-time pricing is applied. Availability and benefits may vary by electricity provider and tariff conditions. Optimal Scheduling is set by the user in SmartThings Energy during peak-time settings. The device notifies the user of peak times and allows them to choose when to start. For home appliances without screens, users can check Optimal Scheduling status through an LED indicator.
⁴ The features and specifications of Samsung Smart Modular Home are based on current development plans and are subject to change. Specifications, functionalities and availability may vary by region.

Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience¹ at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9.

As the event draws nearer, Samsung Newsroom is taking a closer look at the company’s innovation trajectory and how its appliances have advanced into the future.

From the Talking Refrigerator to Bixby, and Now a Voice-Connected Home

Samsung marked the beginning of voice-enabled appliances in 1985 with the debut of its Talking Refrigerator. Later equipped with early speech synthesis technology in 1989, the product went beyond simple voice guidance by offering scheduled playback of recordings, a family memo feature and door-open alerts — laying the foundation for AI-enabled voice interaction.

This early innovation eventually evolved into Bixby,² Samsung’s AI voice assistant introduced in 2018. Bixby has since become the intelligence and control hub of the company’s home appliances, enabling voice control across refrigerators, air conditioners, washing machines and more. With Voice ID,³ the AI assistant can now even recognize individual users to provide customized information.

▲ (left) Talking Refrigerator, (right) Bixby’s Voice ID feature can recognize individual users

Appliance Screens, Now the Hub of the Home

Samsung was an early pioneer of the concept of “screen appliances,” presenting a vision for the future of connected homes. In 1982, the company introduced a multi-purpose microwave with a screen, which not only allowed users to check cooking instructions but also watch TV and even monitor home entry with surveillance camera functions. Later, Samsung expanded the role of the screen to refrigerators, transforming them from simple storage units into the hub of daily family life.

In 2016, Samsung launched the Family Hub refrigerator — an IoT-enabled fridge. Equipped with a 21.5-inch touchscreen and internal cameras, it allowed users to check the status of their food items and manage grocery shopping online, opening up a completely new kitchen experience. Since then, refrigerators, washing machines, air conditioners and other appliances have been connected through SmartThings,⁴ with screens that have evolved into control hubs that let users monitor and manage smart devices throughout the home at a glance.

▲ (left) Multi-purpose microwave, (right) Family Hub refrigerator launched in 2016

From Neuro-Fuzzy Washers to Bespoke AI: The Evolution of Intelligent Appliances

Samsung took its first step toward intelligent appliances in 1980 with the launch of an air conditioner embedded with a microcomputer chip. This spirit of innovation continued into the 1990s, when Samsung launched the Neuro-Fuzzy washing machine which features the fuzzy logic IC⁵ and neuro-algorithms, in 1991. Using optical sensors, it detected soil level, load size and water temperature, then automatically optimized the wash cycle — introducing the concept of appliances that sense, decide and deliver personalized solutions.

▲ Air conditioner embedded with a microcomputer chip

In 2018, Samsung launched the QuickDrive washing machine, which applied AI-based curation to recommend wash cycles based on fabric type, color and soil level. This innovation laid the groundwork for the Bespoke AI Laundry Combo, equipped with OptiWash and AI Optimal Dry, which automatically detect fabric types and soil levels to deliver optimized wash cycles and drying temperatures.⁶

Samsung also brought intelligence to vacuum cleaners with the Hauzen robot vacuum in 2006. Using a gyro sensor, it calculated distance and angles to map out optimal cleaning routes through self-mapping capabilities. This marked a shift from simple dust collection to appliances capable of responding to their environment. Today’s Bespoke Jet Bot Combo builds on this legacy with advanced security and AI-powered camera sensors that recognize and avoid objects,⁷ distinguish floor types⁸ and navigate more intelligently.

▲ (left) Neuro-Fuzzy washing machine, (right) Hauzen robot vacuum

Innovative Appliance Lineup at IFA: An AI Home Tailored to You

At IFA 2025, Samsung will showcase an even more advanced AI Home, powered by its 2025 Bespoke AI appliance lineup.

“Based on Samsung’s legacy of innovation, we will continue to deliver greater convenience and value in users’ daily lives,” said Jeong Seung Moon, EVP and Head of the R&D Team at Samsung Electronics’ Digital Appliances (DA) Business. “By setting a new standard for personalized AI Home experiences, we aim to further solidify the idea that ‘Samsung = AI appliances.’”

¹ AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.
³ The Voice ID feature on Samsung home appliances supports registration of up to six users. Currently available on select Samsung Family Hubs and refrigerators and may vary by model and region. Each user must register for a Samsung Account on screen appliances in advance. The Calendar app supports integration with Google and Microsoft, and may vary by model and region.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Fuzzy logic is an approach to computing that mimics human reasoning by using degrees of truth instead of strict yes/no values, and an integrated circuit (IC) is a chip that contains electronic circuits to perform specific functions.
⁶ Fabric sensing uses an AI algorithm to sense certain types of fabric types for loads up to 8 lbs. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash and dry like fabrics together.
⁷ Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
⁸ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

▲ The Bespoke AI Family Hub refrigerator opens with a light touch.

Today, Auto Open Door is available across a range of appliances, including refrigerators, ovens, washing machines, dryers and dishwashers.¹

Washer-dryers and dishwashers open automatically at the end of a cycle for better hygiene and more convenience. The 2025 Bespoke AI Laundry Combo goes further, adding air circulation to reduce up to 40%² of leftover moisture in the drum after washing.

Starting this year, users don’t even need to say “Hi Bixby” to activate Auto Open Door — a simple command like “Open the fridge door” is enough.

Samsung Newsroom spoke with Nae-young Park from the Washing Machine Module Lab, Digital Appliances (DA) Business, and Chang-Woo Han from the AI Solution Team, Samsung Research at Samsung Electronics to learn how the feature came to life.

▲ (From left) Nae-young Park and Chang-Woo Han

Q. What inspired the development of Auto Open Door?

Park: When putting groceries into the refrigerator or loading laundry into the washing machine, users often had to set down what they were carrying just to open the door. With washing machines, leaving laundry inside after a cycle could lead to lingering moisture and musty odors. We developed this feature to ease those inconveniences while also considering hygiene.

Q. What aspects did you focus on most during development?

Park: We considered several factors, including opening angle and speed, to make sure the door opened in a stable, natural way. Angles were tested in one-degree increments, and the structure was fine-tuned to create an experience that didn’t feel too slow or too fast. For washing machines, we even measured oxygen concentration at different door angles to find the optimal setting for smooth air circulation — effectively reducing residual moisture in the drum.

Q. How was the voice-activated door-opening feature designed to work without calling Bixby?

Han: Because the system had to recognize commands without a wake-up phrase, it needed to remain in standby and respond quickly. That required balancing energy efficiency with responsiveness, using low-power, low-latency technology. To achieve this, we implemented low-power keyword detection and on-device automatic speech recognition (ASR) — detecting the user’s voice, identifying phrases like “Open the fridge door” and using on-device ASR to accurately interpret and execute the command.

Q. What efforts went into making the voice recognition technology stable and efficient?

Han: High-quality voice recognition depends on accurately understanding a variety of commands and requires large amounts of recorded voice data. Since collecting that data manually is time-consuming and resource-intensive, we developed zero-shot text-to-speech (TTS)³ technology to streamline the process. Zero-shot TTS can synthesize required sentences in many different voices and use them for training. We advanced the technology to the point where it can replace models trained on real human voices.

Q. What is the future development direction for Auto Open Door?

Park: Looking ahead, Auto Open Door will be expanded to more products. We want to equip a broader range of appliances with this technology so users can interact with any Samsung appliance naturally. Our goal is to create solutions that make life easier for everyone, regardless of their physical condition or circumstance.

Han: This year, we introduced new voice recognition capabilities such as Voice ID — which distinguishes between family members — and voice control that works without a wake-up phrase. Moving forward, we will keep improving core performance while developing more personalized services for users.

With Auto Open Door, Samsung has turned user-centered innovation into everyday convenience. Going forward, Samsung plans to continue making this feature available on more of its products. As the company continues to deliver differentiated technologies and new appliance experiences, consumers can look forward to even greater ease and comfort at home.

¹ Products and models equipped with the feature may vary by market.
² Up to 40% moisture reduction measured after 24 hours with Auto Open Door compared to closed-door conditions. Test conducted at 25℃ and 55% relative humidity with a 1 kg IEC laundry load (standard cycle, spin level 4) and door open at a 10˚angle.
³ Zero-shot TTS references approximately five seconds of speech provided by the user to synthesize new audio in a similar style.

The team successfully developed a high-efficiency thin-film semiconductor Peltier device  using nano-engineering technology and demonstrated refrigerant-free cooling, highlighting the potential to deliver outstanding performance without conventional refrigerants.

Previously in 2024, Samsung Electronics opened a new chapter in refrigeration technology through the launch of the Bespoke AI Hybrid Refrigerator, which combines Peltier devices with high-efficiency compressors. Much like a hybrid vehicle, this system intelligently switches between the two cooling methods depending on what best suits the situation.

While the Bespoke AI Hybrid Refrigerator marked a major step forward, the new thin-film Peltier technology developed with Johns Hopkins APL represents a leap into the future.  How will this newly unveiled innovation be applied to home appliances, and how will it shape the cooling technology of tomorrow? To find out, Samsung Newsroom spoke with Sungjin Jung from Samsung Research, who has led the technology’s development, and Hajin Jeong from the DA (Digital Appliances) Business at Samsung Electronics, who is working to integrate it into Samsung’s next-generation refrigerators.

▲ (From left) Hajin Jeong from the Refrigerator Platform Lab of Samsung Electronics’ DA Business and Sungjin Jung from Samsung Research’s Life Solutions Team

Precise Temperature Control With Semiconductor Devices? Understanding the Principles Behind Peltier Cooling Technology

Conventional refrigerators operate using vapor compression technology. In this system, refrigerant gas is compressed into a liquid and then repeatedly evaporated to absorb and release heat, thereby lowering the internal temperature. While this widely used cooling method has proven effective, the use of refrigerants raises environmental concerns, and there are limitations in reducing power consumption — making it a challenge to carry this approach into the future and adapt it to evolving needs. Additionally, the bulky compressors and complex mechanical components inherent in this system place constraints on refrigerator design.

In contrast, Peltier cooling technology takes a different approach. As a semiconductor-based method that uses electricity to transfer heat, Peltier cooling utilizes the Peltier effect, in which an electric current passing through both ends of a Peltier device  causes one side to absorb heat while the other side releases it.

▲The Peltier effect

Utilizing the Peltier effect, the surface that absorbs heat and cools can be placed inside the refrigerator, while the surface that releases the absorbed heat can be positioned outside — effectively lowering the internal temperature. The greatest advantage of this method is its precise control of heat flow using only electricity. In addition, its simple structure compared to refrigerant-based mechanical systems allows for greater flexibility in refrigerator design.

Advancing Peltier Technology and Expanding Possibilities Through Global Collaboration

In early 2023, Samsung Electronics ramped up cross-organizational collaboration — bringing together the DA Business, Samsung Research and Global Technology Research — to commercialize Peltier cooling technology and enhance its performance. The DA Business primarily focused on Peltier-technology-based product development, leading to the launch of the Bespoke AI Hybrid Refrigerator in early 2024. Samsung Research and Global Technology Research, meanwhile, drove technological advancement by developing high-performance Peltier devices with improved output and durability.

Around the same time, Samsung Research also initiated global collaboration efforts to pursue breakthroughs in fundamental technologies. In late 2023, it partnered with Johns Hopkins APL in the United States eventually launching an eight-month-long full-scale joint research project in April the following year.

The core objective of this joint research was to leverage Johns Hopkins University’s nano-thin-film Peltier device technology to boost the output of conventional milliwatt-class Peltier devices to several tens of watts, paving the way for a high-efficiency thin-film Peltier system suitable for integration into home appliances.

▲ Researchers from Samsung Research and Johns Hopkins APL (left); the high-efficiency thin-film Peltier device they co-developed (right)

Over the course of the project, Samsung Electronics particularly demonstrated strengths in system design and packaging technology. As Peltier cooling involves simultaneous heat absorption and heat generation occur simultaneously on opposite sides of the device, performance can drop sharply if the temperature difference between the two sides is not minimized. During the process of applying the nano-thin-film Peltier devices — structured differently compared to conventional ones — directly to refrigerators, challenges such as increased contact thermal resistance, which hindered heat transfer, or unstable performance arose. As a result, packaging solutions that enable efficient heat transfer on both sides of the Peltier device became one of the core components in developing a high-efficiency Peltier cooling system.

“We designed a new packaging method to become the world’s first to apply nano-thin-film Peltier devices to refrigerators.”

– Sungjin Jung, Samsung Research, Samsung Electronics

▲ Sungjin Jung from Samsung Research

“Through simulations and iterative testing, we identified the root causes of the issues and designed new thermal interface materials (TIM) and assembly techniques to enable efficient heat transfer,” Jung explained.

This newly developed next-generation thin-film Peltier device boasts a cooling efficiency approximately 75% higher than conventional devices. By minimizing heat loss on each side of the Peltier device, the joint research demonstrated the potential for developing high-efficiency cooling appliances using the new technology.

Bringing Peltier Cooling Technology Into Everyday Life

With Samsung Research and Johns Hopkins APL having developed the next-generation Peltier cooling technology, it was now the DA Business’s turn to translate this technology into consumer products.

“With this next-generation Peltier cooling technology, we plan to introduce an even more advanced hybrid refrigerator.”

– Hajin Jeong, DA Business, Samsung Electronics

▲ Hajin Jeong from the DA Business

In the Bespoke AI Hybrid Refrigerator Samsung launched in 2024, the compressor operates under normal conditions such as routine storage and retrieval, while the Peltier device activates alongside the compressor during high-load situations — like when storing large amounts of groceries or placing hot food inside — thereby enhancing both cooling performance and energy efficiency. Additionally, when defrosting frost inside the cooling unit, the Peltier device remains active, minimizing internal temperature fluctuations during the process.

▲ In the Samsung Bespoke AI Hybrid Refrigerator, a Peltier device is mounted at the top of the interior, while an AI Inverter Compressor is installed at the bottom.

In sections where both cooling mechanisms operate simultaneously, optimal efficiency hinged on the layout design. “Since the compressor is located at the lower rear, we redesigned the interior structure to position the Peltier device at the top, where it wouldn’t be affected by heat interference,” explained Jeong.

As a result, the refrigerator reduced power consumption by as much as 30% compared to the top grade of Korea’s energy efficiency rating labeling system,¹ while also significantly improving its ability to maintain a stable internal temperature.

The DA Business’ vision for hybrid refrigeration continues to evolve. Currently available only in select markets such as Korea, the U.S. and Europe, the company is accelerating joint development with Samsung Research to create models that can operate reliably even in hot and humid tropical regions such as India.

With the application of Samsung’s next-generation Peltier cooling technology, the hybrid refrigerators of tomorrow are expected to deliver even greater cooling performance and energy efficiency. “Integrating this next-generation Peltier cooling technology into our existing hybrid refrigerators will enable more precise temperature control and further reduce power consumption,” said Jeong.

Toward a Fully Refrigerant-Free Future

Peltier cooling is also a technology for a better planet. Refrigerants commonly used in refrigerators can damage the ozone layer and contribute to global warming if released, prompting increasingly strict regulations in the U.S. and Europe. Against this backdrop, Peltier cooling technology is gaining recognition as a versatile, energy-efficient solution.

Samsung Electronics has set a medium- to long-term goal of going beyond hybrid structures to develop a fully refrigerant-free refrigerator powered solely by Peltier cooling technology.

“There’s still considerable research ahead before we can create a fully refrigerant-free refrigerator,” said Sungjin Jung . “Moving forward, we plan to unlock new possibilities in Peltier cooling by integrating other cutting-edge technologies such as AI, semiconductor processing and 3D printing into our work.”

“The DA Business and Samsung Research are working in lockstep from a product development standpoint to perfect this next-generation technology and fast-track its commercialization,” added Hajin Jeong.

▲ (From left) Sungjin Jung and Hajin Jeong

Samsung Electronics remains committed to not only innovating home appliances, but also transforming  the very paradigm of cooling technology. The future of refrigeration is being shaped by next-generation Peltier cooling — and the evolution is only just beginning.

¹ Based on the energy efficiency rating of the 2024 Bespoke AI Hybrid Refrigerator model RF91DB90LE**, as registered with the Korea Energy Agency. Compared against the minimum threshold for Grade 1 under the KEA’s energy efficiency rating labeling system.

▲ 2025 Bespoke AI Laundry Combo (Image simulated for illustrative purposes.)

During the rainy season and sweltering summer heat, Samsung Electronics’ latest all-in-one washer-dryer becomes a household essential. With the Bespoke AI Laundry Combo,¹ users can enjoy fresh, dry clothes every day. The 2025 model boasts the largest capacity available in Korea — 25 kilograms for washing and 18 kilograms for drying² — along with a 79-minute Super Speed cycle³ enhanced by AI-powered functions.

The Bespoke AI Laundry Combo is making waves with its thoughtful, user-centric features, further cementing Samsung’s leadership in home appliances. Samsung Newsroom takes a closer look at the subtle yet impactful details that set this model apart.

No More Shrinkage With the Magic 60°C

Anyone who has experienced heat-damaged or shrunken clothes knows the risks of high drying temperatures. The Bespoke AI Laundry Combo addresses this concern by keeping internal temperatures below 60°C,⁴ helping fabrics retain their original shape.

▲ The Bespoke AI Laundry Combo ensures that the internal temperature stays below 60°C, reducing the risk of fabric damage and shrinkage.

AI detects the weight of each load and precisely adjusts the temperature — raising it for smaller loads to save time and lowering it for larger ones to ensure even drying. This prevents common issues like clothes feeling dry on the outside but remaining damp inside.

Hassle-Free Heat Exchanger Maintenance With Auto Cleaning

As a key component of the drying systems, the heat exchanger requires regular cleaning to prevent reduced performance. The Auto Condenser Cleaning⁵ feature takes care of this maintenance by spraying high-pressure water before each drying cycle, clearing out dust to maintain smooth operation.

▲ The Bespoke AI Laundry Combo has the Auto Condenser Cleaning feature that automatically cleans the heat exchanger.

By eliminating buildup in advance, the feature helps ensure optimal drying — especially useful during summer when laundry loads are more frequent. Users can also clean the heat exchanger manually if needed.

Designed To Minimize Dust

The Bespoke AI Laundry Combo also helps minimize dust accumulation. By reducing airflow resistance in the duct and using a powerful fan, the machine generates strong air currents that effectively remove dust from fabrics. The back of the unit features multiple vents that allow dust to escape quickly, cutting down on residual particles.

A Laundry Machine That Keeps Evolving

Samsung continues to lead in AI-powered home appliances that evolve through regular software updates. The Bespoke AI Laundry Combo is no exception — last year’s model continues to receive ongoing upgrades to improve both functionality and performance.

One notable update is the lint filter⁶ cleaning reminder, alerting users to clear out dust and debris collected during the wash and dry cycles. Previously, users had to check the filter manually. Starting this year, the machine automatically detects filter blockage levels and sends notifications for easier, more intuitive maintenance.

Fresh, Odor-Free Laundry After Every Cycle

▲ The Bespoke AI Laundry Combo has the Auto Open Door+ feature that automatically opens the door to activate airflow and reduce internal moisture.

Unable to unload laundry right after a cycle ends? The Auto Open Door+ feature helps by automatically opening the door once the cycle finishes, releasing heat and humidity from inside the machine. After a wash-only cycle, this function activates airflow once the door opens — reducing internal moisture by up to 40%.⁷

¹ All information regarding the Bespoke AI Laundry Combo in this article is based on products launched in South Korea. Product specifications may vary by country and region of release. For accurate information, please refer to the official sales outlet or the manufacturer’s website in your country.
² As of March 5, 2025, the 2025 Bespoke AI Laundry Combo’s 25-kilogram washing capacity is the largest among household washing machines registered with the Korea Energy Agency. The 18-kilogram drying capacity is the largest among drum-type dryers as of March 10, 2025.
³ Tested using U.S. Department of Energy (DOE) standard fabric composed of 50% cotton and 50% polyester, using the Super Speed cycle. Actual results may vary depending on fabric type, moisture content, laundry characteristics and load size in real-world usage.
⁴ Based on internal test results from August 2018, verified by the Korea Apparel Testing & Research Institute (KATRI). Drying at a maximum temperature of 60°C resulted in half the shrinkage compared to drying at 70°C. Shrinkage was measured after two hours of exposure at 50°C, 60°C and 70°C. Test samples were composed of 84% nylon and 16% polyurethane. Results may vary depending on actual usage conditions.
⁵ The Auto Condenser Cleaning feature activates after the wash cycle and before the dry cycle in wash-and-dry programs. The function does not activate during wash-only cycles or if the drying time is under one hour. Cleaning of the heat exchanger is recommended every 180 cycles. Other internal components may also affect overall performance.
⁶ A filter that clears out dust and debris collected from clothes.
⁷ The Auto Open Door+ feature removes up to 40% more moisture after 24 hours compared to when the door remains closed. Test conducted under conditions of 25°C and 55% relative humidity, using a 1-kilogram International Electrotechnical Commission (IEC) load (standard course, spin level 4). Measurement based on a 10° door opening angle.

Samsung Newsroom recaps each regional seminar with on-site highlights and photos.

United States: Large-Capacity Washer-Dryers Win Praise for Practicality and Efficiency

▲ 2025 DA Global Tech Seminar held in the U.S.

The U.S. Tech Seminar took place on March 18 at Samsung Home, a Bespoke AI experience space in SoHo, New York City — a neighborhood synonymous with art and creative living.

American consumers tend to prioritize practicality and efficiency. Taking this into account, Samsung set up a dedicated experience zone for the large-capacity Bespoke AI Laundry Vented Combo, featuring a product cutaway mock-up that allowed visitors to intuitively understand the product’s core technologies and features. In addition, a live cooking demonstration showcased the AI capabilities of the Bespoke AI Oven, while the Bespoke AI Hybrid Refrigerator — which boosts energy efficiency using a semiconductor-based Peltier module — also mesmerized guests.

Europe: Bespoke AI Jet Ultra Takes Center Stage With Industry-Leading Suction Power

▲ 2025 DA Global Tech Seminar held in Germany

On the same day, the European Tech Seminar kicked off in Frankfurt, Germany, at World of Samsung — a global showcase designed to provide an in-depth look at Samsung’s products.

A key highlight was the Bespoke AI Jet Ultra, which features the world’s most powerful suction for a cordless stick vacuum cleaner at 400W. Samsung developers gave presentations, offering insight into the vacuum cleaner’s high-performance engineering. The Bespoke AI Jet Ultra recently earned 4.5 out of 5 stars from U.K.-based review outlet Trusted Reviews and ranked first among 43 cordless vacuums tested by German IT outlet Chip.

Latin America: SmartThings-Connected Home Appliances Growing at Twice the Global Rate

▲ 2025 DA Global Tech Seminar held in Mexico

The Latin America Tech Seminar took place on June 3 in the vibrant metropolis of Mexico City, Mexico, drawing media and influencers from 13 countries to experience Samsung’s new lineup firsthand. Consumers in the region have shown high interest in connected living, with SmartThings-connected appliance adoption growing at more than twice the global average.²

Reflecting this demand, demonstrations highlighted various features including Map View, Bixby, Routines — all easily accessible via SmartThings or the AI Home screen. Attendees also visited Sam’s House, a premium residential showroom where they engaged in hands-on interactions with Samsung’s connected products.

Southeast Asia: AI Appliances Optimized for Hot, Humid Climates

▲ 2025 DA Global Tech Seminar held in Thailand

On June 20, Samsung held the Southeast Asia Tech Seminar at a showroom in Bangkok, Thailand, where attendees explored the company’s latest products in settings simulating both commercial and residential spaces.

Through demonstrations, attendees experienced how the Voice ID feature on the Bespoke AI Family Hub refrigerator can recognize individual voices to deliver personalized responses. They also saw how Samsung is localizing AI home appliances to better suit Southeast Asia’s hot and humid climate — for example, the 1-Way Cassette system air conditioner and the Bespoke AI Top Load Washer. “The use of AI to enhance user experience and facilitate both usage and energy savings is particularly valuable and useful,” said Kemachad Gunpai of Future Trends Thailand who attended the seminar.

Southwest Asia: AI-Powered, Efficient Cooling Solutions in the Spotlight

▲ 2025 DA Global Tech Seminar held in India

Held on June 25 in Gurugram, India, the Southwest Asia Tech Seminar focused on SmartThings-connected solutions and energy-efficient features tailored to local preferences.

Among the demonstrations were AI appliances responding to sleep patterns detected by motion sensors, alongside cooling solutions tailored for Indian consumers. Attendees also received detailed explanations on how to track energy usage via SmartThings, a particularly relevant feature amid rising electricity costs. Samsung employees also explained how each product operates in AI Energy Mode to maximize efficiency and minimize energy consumption.

“Samsung will continue to develop and expand the Global Tech Seminars in ways that reflect the unique local characteristics of each region,” said Soohyuk Ro, Vice President and Head of Tech Insight Group at Digital Appliances (DA) Business, Samsung Electronics, as the seminars came to an end. “In doing so, we will provide even deeper insights into how Samsung’s AI Home and innovative AI appliances can bring meaningful benefits to daily life for everyone.”

¹ Product names and features mentioned in this article may vary by region.
² Based on internal data from Samsung, aggregated via BDC (BI & Analytics), reflecting the cumulative annual ratio of Wi-Fi-connected devices.

“Our primary goal for this year is to realize an AI Home that adapts intuitively to the user,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “We aim to enhance the user experience through continuous software upgrades for existing products, taking us one step closer to a true AI Home experience.”

New Update: Bixby and Samsung TV Plus

The Voice ID feature² is a new multi-voice recognition function provided by Bixby.³ It identifies users’ voices registered either on the refrigerator or a Galaxy mobile device, enabling personalized features based on the recognized user. This allows consumers to personalize shared home appliances for individual use, offering greater convenience and functionality.

For example, Bixby intelligently switches to each user’s Samsung account based on the recognized user. Users can check their registered schedules on the calendar,⁴ or their photos⁵ using simple voice commands. Also, they can trigger an alarm on their phone to check its location, even when the device is set to silent mode.⁶

The Voice ID feature also enables seamless interactions with the refrigerator screen for users who utilize vision enhancements on their Galaxy mobile phones. Even without a request to switch accounts, Bixby automatically switches accounts with general conversations for these users. It then synchronizes the appliance’s display modes with the settings on the user’s mobile phone, such as color inversion or grayscale.⁷

Additionally, Samsung has introduced a new way to activate Bixby on the screen. Previously, users could activate Bixby by clicking the Bixby icon on the screen or through voice commands. When the screen is off, an additional option has been added to activate Bixby by double-tapping the display. Users can make the most of this feature by selecting their preferred method in the settings.

The update is being applied to Bespoke AI Refrigerators with AI Family Hub launching in 2025 first,⁸ with availability coming after the completion of the latest software update on AI Family Hub screens or SmartThings.

Additionally, Samsung plans to gradually apply this update to the Bespoke AI refrigerators with AI Home⁹ in the second quarter of 2025. For refrigerators with AI Home, the update expands the service area for Samsung TV Plus, as well. Previously available in only South Korea and the United States, the service will extend to Canada, Brazil, Australia, Mexico and India. Thanks to the update, it is expected that consumers will be able to easily enjoy entertainment features right from their kitchen with Samsung TV Plus.

¹ Refers to the refrigerators with AI Family Hub, and 9-inch AI Home screens
² Each user must register for a Samsung Account on screen appliances in advance. Voice ID should be registered either on the refrigerator, or Galaxy mobile devices and then transferred to the refrigerator. (Limited to Galaxy S24 and subsequent models where Voice ID can be registered.)
³ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). User interface may change and differ by device. Availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and network connection (Wi-Fi or data network) are required.
⁴ To use calendar feature, users need to either register their schedule directly on the refrigerator or link their mobile phone calendar in advance. Only Google or Microsoft calendars saved under a Google or Microsoft account can be synced with the Bespoke AI Refrigerator with AI Family Hub. (Refrigerators with AI Home support Google Calendar only.)
⁵ Gallery feature is supported only for users who have saved photos to OneDrive cloud storage via the Samsung Gallery app on a Samsung mobile phone.
⁶ To enable the service, a preset is required in the SmartThings Find.
⁷ When a user registers a device through the SmartThings app, a one-time sync notification may appear via a plug-in. If the user signs into their Samsung account on a refrigerator and related settings are stored in the cloud, this data may be transmitted once to the device. Screen settings can be modified at any time, and any changes will be saved and remain in effect unless manually updated.
⁸ Timeline may vary depending on the service region or model.
⁹ AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

Designed to boost convenience and make smarter use of time and space, the Bespoke AI Laundry Combo is reshaping daily life. Samsung Newsroom took an inside look at how that transformation is taking place and why.

Wash and Dry in One Go — A Simpler Routine for Better Living

According to a Samsung survey³ of 206 buyers in Korea who purchased all-in-one washer-dryers released in 2024, respondents cited the following top reasons for their purchase — no laundry transfer needed (23%), saving space (21%), single installation for both washing and drying (12%), and one-step operation from wash to dry (11%).

As laundry becomes simpler and more convenient, how and when people do it is evolving. Compared to before purchasing all-in-one models, people are washing their clothes more frequently. Dual-income households, in particular, are increasingly doing their laundry on weeknights after work.

As washing and drying are completed in a single automated cycle, the Bespoke AI Laundry Combo allows users to simply load their clothes, press start and walk away. There’s no need to wait around or manually move wet clothes to a separate dryer. Furthermore, the Auto Open Door feature even opens the door automatically once drying is complete, releasing moisture quickly and enhancing hygiene and convenience.

Simple Setup, Smarter Use of Space and AI-Optimized Cycles

The Bespoke AI Laundry Combo also offers improved space efficiency and greater flexibility in installation. Unlike conventional setups that require separate space for both washer and dryer units, the all-in-one unit reduces spatial demand by around 40%,⁴ with no need to stack two machines or place them side-by-side. Its lower height also allows for extra shelving in laundry or utility rooms.

▲ The Bespoke AI Laundry Combo reduces spatial demand by around 40% compared to conventional washer and dryer setups.

In addition, the Bespoke AI Laundry Combo’s AI-powered features significantly boost efficiency. AI Wash & Dry⁵ automatically selects the best wash and dry settings based on weight, fabric type and soil level, removing the need for manual configuration.

In the survey, customers in Korea expressed high satisfaction⁶ with features like the Flex Auto Dispense System⁷ (91%) and AI Energy Mode⁸ (89%). The Flex Auto Dispense System adjusts the detergent amount to suit the load of laundry when detergent is pre-filled in the compartment, reducing maintenance hassle and preventing overuse or underuse of detergent, which is a common issue with conventional washing machines.

Energy efficiency has also improved, as the 2025 Bespoke AI Laundry Combo consumes 45% less electricity per kilogram than the minimum required for top-rated front-load washers in Korea.⁹ With AI Energy Mode, users can reduce energy consumption by up to 60% without compromising performance.¹⁰

Samsung continues to drive the popularization of all-in-one washer-dryers by introducing products with industry-leading drying capacity.¹¹ The 2025 Bespoke AI Laundry Combo increases capacity by 3kg to a total of 18kg, while reducing drying time by 20 minutes to complete a full wash-and-dry cycle in as little as 79 minutes.¹²

“We are committed to introducing more products like the Bespoke AI Laundry Combo that bring meaningful changes to users’ daily lives,” said Jong-Hun Sung, Vice President and Head of Clothing Care R&D Group at Digital Appliances (DA) Business, Samsung Electronics. “With our innovative technology and focus on personalized user experiences, we aim to open a new chapter in home appliances.”

As laundry becomes an increasingly seamless experience, Samsung will continue to enable a smarter, more convenient way of living, one cycle at a time.

¹ All information regarding the Bespoke AI Laundry Combo in this article is based on products launched in South Korea. Product specifications may vary by country and region of release. For accurate information, please refer to the official sales outlet or the manufacturer’s website in your country.
² Recognitions include Winner of the iF Design Award (2024, 2025), Finalist of the IDEA Design Award (2024), Bronze for the Good Design Award by the Korea Institute of Design Promotion (2024), Winner of the Korea Innovation Frontier Award by the Korean Standards Association (2024), Honoree at the CES Innovation Awards (2024), Winner of the Ergonomic Design Award by the Ergonomics Society of Korea (2024), Korea Green Product of the Year by the Korea Green Purchasing Network (2024), Winner of the Jang Young-Shil Award by Korea’s Ministry of Science and ICT (2024), Winner of the Korea Electronics Show Innovation Award (2024), No.1 in INNO STAR and GREEN STAR by Korea Management Registrar Inc. (2024, 2025), No.1 in Home Appliance A/S in the KS-SQI and KSQI by the Korean Standards Association and Korea Management Association Consultants respectively (2024), No.1 in the Washer-Dryer Category in the KS-QEI by the Korean Standards Association (2024), Winner of the Korea Brand Hall of Fame by the Institute for Industrial Policy Studies (2025), Winner of the Canstar Blue Most Innovative Award in Australia (2025), and No.1 in the Washer-Dryer Category by Consumer Reports in the United States (2024, 2025).
³ Based on an online survey conducted on 206 buyers of all-in-one washer-dryers in Korea, including 154 who purchased Samsung’s Bespoke AI Laundry Combo. Participants included purchase decision-makers, primary users and buyers of models released in 2024.
⁴ When installing the Bespoke AI Washer (25kg) and Dryer (22kg) in a stacked configuration, the required height is 1,890mm. In a side-by-side configuration, the required width is 980mm. In comparison, the Bespoke AI Laundry Combo has a height of 1,110mm and width of 686mm.
⁵ Detects fabric type under AI Wash & Dry mode for loads up to 3kg. Detects soil level under the same mode for loads up to 9kg. Detects a total of five fabric types — normal, towels, delicates, denim and outdoor — and when multiple fabric types are mixed, identifies them as either “normal” or the type that most closely matches.
⁶ Research Methodology: Satisfaction levels for each of the 2024 Bespoke AI Laundry Combo’s 14 features were measured using a 7-point scale. The results reflect the proportion of respondents who selected the top two ratings: “Very satisfied” and “Satisfied.”
⁷ Based on a 5kg laundry load using the standard wash cycle, with the detergent amount set to “normal” and concentration set to “regular.” Results are based on internal testing and may vary depending on actual usage conditions. When filling the main and optional compartments with regular detergent, the auto-dispense system can operate for up to 13 weeks per refill under a usage rate of three cycles per week.
⁸ AI Energy Mode activates immediately when “Maximum Saving” is selected as the monthly usage target within the SmartThings Energy service. When “Progressive tier” or “Custom” settings are selected, operation time and energy savings may vary depending on the user-defined conditions. To manage energy use based on tiered electricity pricing, a separate smart meter may be required depending on the user environment. AI Energy Mode is available exclusively via SmartThings, which may have limitations depending on the supported environment and usage conditions.
⁹ Based on data for front-load (or electric) washing machines listed on the Korea Energy Agency website. The minimum standard for Grade 1 energy efficiency is 45.8 Wh/kg. The 2025 Bespoke AI Laundry Combo’s energy efficiency rate is 24.9 Wh/kg.
¹⁰ Conducted using 3kg of standardized test fabric in accordance with KS C IEC 60456, with the fabric type identified as “normal” and the water temperature set to 20°C. Power consumption was compared with AI Energy Mode (set to “Maximum Saving”) turned on and off. Test model: WD25DB8995BZ; Reference model: WD90F25***.
¹¹ As of March 5, 2025, the 2025 Bespoke AI Laundry Combo’s 25kg washing capacity is the largest among household washing machines registered with the Korea Energy Agency. Its 18kg drying capacity is the largest among front-load models as of March 10, 2025.
¹² Based on DOE standard test fabric composed of 50% cotton and 50% polyester, using the Quick Cycle. Actual results may vary depending on fabric type, moisture content, characteristics, and laundry load in real-world usage conditions.

In a 2024 survey¹ conducted by Samsung with 1,443 participants across five countries, the most preferred AI appliance experience was “easier and more natural voice control” (32%) followed by “integrated touchscreens on appliances” (30%).

Samsung first introduced a 21.5-inch screen on its Family Hub refrigerator in 2016. Since then, the company has incorporated a variety of screen sizes — including 4.3-inch, 7-inch and 32-inch displays — across its home appliance lineup. Samsung further broadened the scope this year to include both combined and standalone washers and dryers, as well as induction cooktops. Notably, a 9-inch screen has been added to the refrigerator lineup for the first time — offering consumers even more choice.

How have screen-equipped appliances changed users’ daily lives? Samsung Newsroom highlights five ways Samsung’s Bespoke AI screen-equipped appliances help users get more out of their homes.

1. Personalized Information at a Glance With Daily Board

The dashboard-style Daily Board² allows users to easily view personalized information right from the kitchen. Introduced for the first time this year, the feature is available on various screen-equipped refrigerators including Samsung’s new refrigerator with 9-inch AI Home screen.

As users head to the kitchen for a glass of water in the morning, they can check the weather, view their schedule and even get recipe suggestions using ingredients stored inside the fridge — all from the screen. For a personal touch, they can also leave notes for family members.

The upgraded AI voice assistant Bixby³ recognizes individual voices and offers tailored support from displaying schedules to helping users find their smartphones.⁴

2. From Recipe to Oven: Orchestrating Meals With Ease

Samsung’s screens go beyond controlling individual home appliances — they enhance the entire home experience through seamless device connectivity.

AI Vision Inside⁵ now recognizes up to 37 types of fresh ingredients stored in the refrigerator and automatically creates a food list on the screen. The newly introduced AI Food Manager can also recommend up to 50 frequently used processed or packaged items based on usage patterns.⁶ From the screen, users can receive personalized recipe suggestions tailored to available ingredients. These recipes can then be sent to connected cooking appliances — such as ovens and induction cooktops — via SmartThings, making meal preparation smooth and convenient.

3. Control the Entire Smart Home From One Screen

With the Map View feature, users can monitor and control all their connected home appliances from a single screen.⁷ Everything can be managed remotely, from adjusting modes and changing temperatures to managing other key settings. Whether in the kitchen or living room, users can answer phone calls, monitor visitors or unlock doors — all through the screen.

Notably, this year’s new models⁸ feature upgraded screens that go beyond basic control — now, they serve as smart home hubs capable of connecting to and managing a wide range of devices. In addition to Wi-Fi, the appliances support Zigbee, Matter and Thread for more compatibility with various smart home and Internet of Things (IoT) ecosystems.⁹

4. Just a Simple Tap To Enjoy Home Entertainment

Samsung’s AI appliances make it easy to enjoy entertainment — either by mirroring content from a smartphone or directly accessing the internet or apps like YouTube and Spotify from the screen. For example, users can cook while watching a mirrored video on the refrigerator screen or use the washing machine’s screen to search YouTube for laundry tips and set the appropriate wash mode.

5. Energy Use Monitoring and Smart Maintenance Tips

One of the biggest advantages of Samsung’s large screens is their ability to intuitively visualize and manage energy consumption and maintenance tasks.

With SmartThings Energy, users can track energy use and reduce consumption through AI Energy Mode. They can also access the Optimal Scheduling feature¹⁰ that suggests ideal times to run appliances based on periods of high carbon emissions. After each wash or dry cycle, the screen displays a graph that breaks down the time spent and energy used.

To extend the appliance’s lifespan and ensure safety, the screen regularly checks device status and notifies users when filters need changing or cleaning. Bixby can even visually and audibly provide maintenance instructions on the screen when users ask.¹¹

Under its “Screens Everywhere” vision, Samsung continues to expand its lineup of screen-equipped appliances — designed to understand and support users’ daily lives. To explore how the 2025 Bespoke AI lineup delivers a differentiated, AI-enhanced experience through screen innovation, watch the video below.

* Product images shown in the video may vary by region and differ from actual usage.

¹ Online survey allowing multiple responses, conducted from August 30 to September 9, 2024. Participants included men and women aged 20 to 59 from South Korea, the United States, the United Kingdom, Mexico and Vietnam — all within the top 50% household income bracket and identified as key decision-makers or users in home appliance purchases. Of the 2,283 respondents, 1,443 expressed purchase intent for the accessibility concept — AI appliances that can be easily and conveniently controlled from anywhere in the home.
² The 2025 Bespoke AI refrigerator with 9-inch AI Home screen, the 32-inch Family Hub and select 2024 refrigerator models are scheduled to receive this update via Smart Forward in phases. Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
³ Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. To activate Bixby, a Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.
⁴ This update is planned for release in the first half of 2025 via Smart Forward. Once Bixby recognizes a user’s voice, it switches to the Samsung account linked with the Family Hub and provides personalized information such as schedules (compatible with Google and Microsoft Calendar apps), phone location, photos and more. This Bixby voice recognition feature is supported on screen-equipped appliances running Tizen OS but not on washer and dryer models with 4.3-inch screen running Tizen Lite OS.
⁵ Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁶ AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.
⁷ A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.
⁸ Availability of the hub function in Samsung’s screen-equipped appliances may vary by model and region. It is applied to products such as the 32-inch and 9-inch screen refrigerators, as well as the 7-inch screen washers and dryers (excluding standalone models). A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.
⁹ Update times vary by product and each protocol.
¹⁰ Features and availability of services may vary by region.
¹¹ Bixby can answer troubleshooting- and usage-related questions based on the appliance’s user manual.

▲ Bespoke AI Jet Ultra in a hallway

Samsung Electronics today announced the global rollout of the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner,¹ which was unveiled at the Welcome to Bespoke AI global event held this month. Featuring the upgraded AI Cleaning Mode 2.0 and advanced HEPA filtration system, this latest innovation builds on Samsung’s leadership in smart home cleaning appliances.

“Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Building on the previous achievement of the Bespoke Jet AI, which was the world’s first UL verified AI-powered cordless stick vacuum cleaner,² we’re confident that this new model will be a true game changer in the global market.”

Clean Thoroughly With the World’s Most Powerful Suction Power

▲ Bespoke AI Jet Ultra in a living room

The Bespoke AI Jet Ultra boasts suction power of up to 400W³ to tackle even the toughest cleaning tasks. The HexaJet Motor is the key component that generates high suction power. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with the reduced thickness improve airflow and increase motor efficiency, thus enabling up to 400W of suction power. Plus, the motor allows the vacuum cleaner to run for up to 100 minutes on one battery when using Min mode,⁴ so users can clean their whole house in one go.

Intelligent Cleaning Support Through AI Cleaning Mode 2.0

▲ Bespoke AI Jet Ultra in a dress room

The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0.⁵ By sensing the brush load and vacuuming air pressure, this mode can classify a total of six different cleaning environments⁶ using Samsung’s AI Optimum Tech and automatically adjust the cleaning performance. When using the Active Dual Brush, it can recognize whether a carpet is normal or long-pile. The vacuum cleaner senses corners⁷ with the Slim LED Brush+, as well. And by adjusting the suction power and brush speed⁸ for the different cleaning environments, it uses power more efficiently, reducing battery power use by 21% and increasing maneuverability by 8% with performance akin to Mid mode.⁹

Advanced HEPA Filtration System

Complementing this powerful and intelligent experience, Samsung has enhanced the filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust.¹⁰ When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of 99.999%.¹¹

Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust¹² to escape into the air.

¹ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
² In May 2023 it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organization.
³ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.
⁴ The stated run time applies when using a large capacity battery (3970mAh) and the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.
⁵ The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times.
⁶ The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.
⁷ Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.
⁸ The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.
⁹ Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.4 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 Cl. 7.3.9 standard. Results may vary depending on the actual usage conditions.
¹⁰ Refers to dust particles in the size range of 0.5 to 4.2µm.
¹¹ Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage.
¹² Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

▲ Bespoke AI Laundry Vented Combo_Dark Steel

Samsung Electronics today announced the addition of the Bespoke AI Laundry Vented Combo¹ — an All-in-One Washer and Electric Dryer with a 7-inch AI Home touchscreen – to its lineup of Bespoke AI Laundry appliances. The combined unit eliminates the need to transfer laundry between washing and drying, while also bringing fast drying performance and intelligent functionality that makes laundry remarkably convenient.

Samsung has continued to innovate in the laundry room to offer consumers a wide array of washer and dryer models for spaces of all sizes and layouts. The Bespoke AI Laundry Ventless Combo was a standout in 2024, as it raised the bar for all-in-one washer-dryers by eliminating the common performance sacrifices associated with the format. The new Bespoke AI Laundry Vented Combo builds on its innovation and success, giving consumers another stylish and convenient space-saving option.

“At Samsung, our mission is to create smart home solutions that make life easier, more efficient and more sustainable, elevating home space to the next level in both performance and style,” said Jeong Seung Moon, EVP and Head of R&D Team for Digital Appliances Business at Samsung Electronics. “The Bespoke AI Laundry Vented Combo brings exceptional time-saving efficiency to the laundry room in a compact all-in-one solution.”

Convenient, Time Saving Functionality

▲ Bespoke AI Laundry Vented Combo_SuperSpeed

The Bespoke AI Laundry Vented Combo is a powerful model that washes and dries clothes completely in a single machine in just 68 minutes² when using the Super Speed cycle. Its roomy 5.3 cu. ft. Ultra Capacity drum lets users do more laundry in a single load, and its vented design uses the internal heater and fan to move hot air through clothes and vent out moisture, ensuring clothes are always dried quickly and thoroughly. For even more convenience, the Vented Combo can simply swap out the currently installed washer and electric vented dryer.

And with Samsung’s AI Bubble technology, users can enjoy clean clothes, cycle after cycle. Water, air and detergent combine to create a cleansing foam that seeps into fabrics for an effective wash. To tackle tough stains without spending time pretreating them, the Steam Wash cycle comes into action. The drum releases steam to thoroughly saturate every item in the load and ensure an effective deep clean.

Effortless Operation

▲ Bespoke AI Laundry Vented Combo_Lifestyle

Like the other products in Samsung’s Bespoke AI Laundry lineup, the Vented Combo automates the process of washing and drying clothes, streamlining laundry routine and making it faster, easier experiences. Its intuitive 7-inch AI Home display is simple to use and gives a quick access to the Combo’s settings for effortless operation. And for those busy moments when the user is multi-tasking or has their hands full, convenient Voice Control capabilities let them give commands to turn the Combo on or off, access settings and more.³

Samsung’s AI Opti Wash & Dry technology uses powerful AI sensors to detect soil levels and fabrics, automatically adjusting settings as needed during the cycle to deliver a better wash and dry.⁴ For added convenience, the Flex Auto Dispense System automatically dispenses up to 47 loads⁵ of detergent — or users can choose to split the compartment, so it dispenses up to 34 loads of fabric softener and 25 loads of detergent. And when the clothes are finished drying, the Auto Open Door pops open, allowing leftover moisture to evaporate, preventing unpleasant, musty odor so clothes are fresh and dry when taken out.

And with built-in Wi-Fi connectivity, users can also get end-of-cycle alerts and remotely start, stop or delay the Combo from their mobile phone, using the SmartThings app.⁶

Innovations To Improve Energy Efficiency

▲ Bespoke AI Laundry Vented Combo_Lifestyle1

The Bespoke AI Laundry Vented Combo is engineered for seamless sustainable living. As an ENERGY STAR® Certified washer-dryer, it has been recognized by the U.S. Environmental Protection Agency (EPA) for delivering energy efficiency along with the latest in technological innovation.⁷

SmartThings Energy allows them to monitor power consumption and estimate their monthly electricity bill for improved control over their energy usage.⁸ They can also turn on AI Energy Mode⁹ to have the Vented Combo automatically optimize its energy consumption and reduce usage by up to 30%.¹⁰ The Vented Combo is also equipped with Samsung’s Less Microfiber cycle setting, which allows users to gently clean synthetic textiles while reducing 39% of microfibers released into the ocean.¹¹

Availability and Pre-Orders

Samsung’s Bespoke AI Laundry Vented Combo comes in two premium colors — Dark Steel and Brushed Black for the U.S. consumers. Only the Brushed Black is available in Canada and the Dark Steel in Mexico. For those who prefer the ventless version, the Bespoke AI Laundry Ventless Combo with Heat Pump is available in Dark Steel.

The Bespoke AI Laundry Vented Combo is now available for pre-order in the U.S. and will be available in Canada and Mexico in 2Q of 2025.

¹ Among 27″ combo washer/dryers. Sold only in USA, Canada and Mexico.
² Based on using a Super Speed cycle only with a 10 lb. DOE load (cotton 50% + polyester 50%). Individual results may vary based on actual load content.
³ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil).
⁴ Fabric sensing operates for 8 lbs (3.6kg) and under. Based on AI algorithm using IEC 8 lbs (3.6kg) load. To prevent wear, wash like fabrics together. Results may vary.
⁵ Expected number of loads: Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following: softener for up to 34 loads, general detergent for up to 22 loads or specialty detergent for up to 29 loads. Actual results may vary depending on individual use.
⁶ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁷ Visit www.energystar.gov for more information on ENERGY STAR® guidelines.
⁸ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁹ Can be applied on Towels, AI Opti Wash & Dry, Heavy Duty, Super Speed, Small Load cycle only when the selected washing temperature is ‘hot.’ Applicable to wash only.
¹⁰ Based on internal testing with IEC 8lbs. (3.6kg) load except for Small Load cycle [IEC 4lbs. (1.8kg) load]. Results may vary depending on the actual usage conditions.
¹¹ Based on testing by the Ocean Wise Plastics Lab using a 2kg load of 100% polyester hoodies, comparing the Synthetics cycle on a Samsung conventional model 27″ washing machine with US design and the Less Microfiber cycle. Results may vary depending on the actual clothes and usage conditions. Applicable to wash only.

Samsung Electronics unveiled its refreshed “AI Home” vision and innovative appliance lineup at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home.

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Appliance Lineup

▲ Samsung unveiled the new Bespoke AI appliances for 2025.

During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems.

At the heart of the company’s vision is the AI Home display.¹ Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented Combo, Washers and Dryers.²

The 9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub screen. With the upgraded AI Vision Inside,³ food management has been enhanced with new features such as recognition of processed food items,⁴ for models with the AI Family Hub and those with the AI Home. Through the 7-inch AI Home in the Bespoke AI Laundry, users can intuitively control the washing and drying cycles, as well as monitor and control other connected devices.⁵

Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs. For example, the Bespoke AI Hybrid Refrigerator utilizes AI to efficiently cool the inside of the fridge, detecting its current status and predicting internal temperature changes to effectively adapt cooling.

The Bespoke AI Laundry includes new functions to enhance consumer convenience, with new standalone models that have upgraded AI Wash and AI Dry to AI Wash+ and AI Dry+,⁶ as well as models to be launched in Europe, using up to 55% less energy than class A minimum requirements for the washer.⁷ Also, Samsung unveiled the new Bespoke AI Laundry Vented Combo, which is the first ever vented combo in its class.⁸ It significantly reduces drying time, finishing both washing and drying in 68 minutes with its Super Speed cycle.

Samsung is continuing to innovate its vacuum cleaner lineup, as well. The cordless stick vacuum cleaner, the Bespoke AI Jet Ultra, will be launched with the world’s most powerful⁹ suction power of up to 400W.¹⁰ The upgraded AI Cleaning Mode 2.0¹¹ classifies more diverse environments¹² like corners¹³ and the type of carpets¹⁴ for improved cleaning performance.

Samsung also revealed the Bespoke AI Jet Bot Steam Ultra.¹⁵ Not only is the robot vacuum cleaner designed to climb thresholds, but it is also enhanced with AI Object Recognition for complex environments,¹⁶ which can recognize obstacles as small as 1cm, and even transparent liquids¹⁷ for better cleaning results. And when it encounters corners or walls, the brush pops out, allowing it to clean areas that can be difficult for typical robot vacuum cleaners to deal with.

Samsung Home Appliances Bring Easy To Use, Care and Saving to Consumers

Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving.

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device.¹⁸ Users can also utilize features like the refrigerators’ Daily Board to receive personalized information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.

The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.¹⁹ It personalizes services by recognizing the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be automatically synced to the screen for a better viewing experience.

New SmartThings services were also introduced during the event, including Family Care,²⁰ which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.

Continued Efforts To Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritizing a trusted experience for users.

First, Samsung will apply enhanced Knox security to devices across the lineup so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.²¹

Knox Vault is also applied to home appliances for the first time,²² storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products.²³

Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward,²⁴ the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.

Samsung is also actively improving product maintenance. SmartThings Home Care utilizes AI to diagnose each appliance’s status, and if signs of malfunction are detected, it sends a notification in advance. In addition, a technical support representative can provide guidance on remote measures based on pre-diagnosis results.²⁵ This support feature has already expanded to more countries, including France, Netherlands and Canada, following Korea and the United States.

By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

▲ Samsung DA held a global event to unveil its vision and new products.

¹ AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² AI Home is available on select models, and its availability may vary by region.
³ Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁴ AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.
⁵ A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.
⁶ Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. For US, the names of features are applied differently; AI OptiWash and AI OptiDry to AI OptiWash+ and AI OptiDry+.
⁷ Based on Samsung internal testing. The energy consumption of this 9KG model is EEI 21.8, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.
⁸ Among 27” vented washer/dryers. Sold only in the U.S., Canada and Mexico.
⁹ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
¹⁰ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.
¹¹ The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep Wi-Fi on in the house on at all times.
¹² The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.
¹³ When used with Slim LED Brush+. Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.
¹⁴ When used with Active Dual Brush.
¹⁵ Product features are still in development and may change. It does not guarantee final specifications.
¹⁶ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
¹⁷ A liquid spill is defined as having a size of 7cm x 7cm or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern.
¹⁸ Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.
¹⁹ Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.
²⁰ Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.
²¹ Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.
²² Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.
²³ PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.
²⁴ Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
²⁵ Applicable to appliances launched after 2018 and is supported on models with standardized OCF protocol released from 2018 onward. Supported features may vary according to region and country. Appliance must support Wi-Fi and connect to SmartThings to activate service.

This year’s Bespoke AI Laundry products incorporate the 7” AI Home screens, extending Samsung’s “Screens Everywhere” vision that was first presented at CES 2025. These screens offer intuitive control and monitoring of essential information related to the laundry experience, such as wash cycles and remaining detergent levels. They also remember user habits and consider periodic and seasonal needs, suggesting appropriate cycles to free users from having to consider the right cycle every time. The AI Home also functions as a central hub allowing users to monitor and control connected appliances, while also enjoying online videos or music.

“Last year’s launch of the Bespoke AI Laundry Combo marked the beginning of integrating screens into our products, providing users access to essential information about laundry and home control,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This year, we are excited to unveil the complete Bespoke AI Laundry lineup, which caters to a wider range of customer needs and enables them to take advantage of these convenient screens.”

The Bespoke AI Washer & Dryer sets are designed to simplify laundry routines with advanced AI algorithms and sensors, optimizing washing and drying performance while enhancing energy efficiency. The original AI Wash and AI Dry are upgraded to AI Wash+ and AI Dry+, with enhanced fabric detection abilities to ensure efficient and high-quality washing and drying for a wider variety of fabric types.

27-Inch Wide Large Capacity Washer & Dryer Set Brings Extensive Laundry Capabilities

Samsung is introducing a 27-inch large capacity washer and dryer set,² with each device featuring the 7” AI Home and utilizing a sleek Bespoke design based on a fully unified flat-panel aesthetic. In addition to the flexibility of vertical or horizontal installation layouts, the substantial capacity allows users to wash large items, like king-size comforters, with ease.

The washer now features the upgraded AI Wash+, which has been upgraded to newly detect outdoor fabrics and denim.³ Based on the detected fabric type, soil level and weight of the laundry, the AI Wash+ cycle efficiently⁴ cleans clothes by automatically adjusting detergent levels, rinsing time and wash settings. The washer also features a Bedding cycle that can sense the thickness of the blankets and adjust the cycle time and water usage accordingly.⁵ Users can also experience next-level convenience with features like Auto Open Door and Speed Shot technology which completes wash cycles in just 30 minutes.⁶

The matching large capacity dryer is launching in two types to meet living environments of different regions – the vent type in certain countries in the Americas, and a heat pump type in other regions. Users will be able to enjoy thorough and gentle drying with AI Dry+, which has been upgraded to detect fabric types and take them into account to optimize drying⁷ along with real-time temperature, weight⁸ and moisture content. The upgraded feature’s AI algorithm uses an advanced sensor that carefully monitor various factors to detect four fabric types,⁹ which results in benefits like heavy duty drying such as denim. Previously, denim was harder to dry evenly due to thicker sections like pockets, but the dryer can now detect this fabric to and reduce drying inconsistencies, delivering better performance.

The dryers also provide the Bedding feature, which also uses an advanced algorithm to detect a blanket’s size for optimized drying times and dryness.¹⁰ For those times when drying needs to be finished quickly, the vent type’s Super Speed Drying can complete a drying cycle in as little as 30 minutes.¹¹

Along with the washer and dryer set, a large capacity washer-dryer combo model¹² is also being launched for users looking for a compact, all-in-one device that can complete both jobs while using up limited space. The combo incorporates the AI Home, AI Wash+ and AI Ecobubble like the washer, and dries the clothing through a condensing method.

24-Inch Wide Small Capacity Washer & Dryer Set Boosts Laundry Efficiency

Following the unveiling of the Bespoke AI Washer at IFA 2024, the 24-inch small capacity washer & dryer set will be launching in Europe later this year. Like the large capacity washer and dryer, the small capacity set also incorporates the 7” AI Home, providing intuitive control and connectivity features for a wider audience.

The washer, built to be highly efficient to meet the needs of the European market, consumes up to 55% less energy than the minimum efficiency requirements for a Class A rating.¹³ It also supports thorough¹⁴ cleaning optimizing water and detergent use with AI Wash, and ensures gentle washing while improving soil removal with AI Ecobubble. QuickDrive, available with 11 different cycles, can reduce wash time by up to 50%¹⁵ without compromising cleaning performance.

The matching dryer features the AI Dry+, capable of drying precisely by detecting four fabric types¹⁶ — Normal, Denim, Towels and Synthetics. This enables the machine to dry precisely¹⁷ while reducing energy use by up to 10% and drying time by up to 15%.¹⁸ QuickDrive is also useful when users need to dry their laundry both quickly and gently, reducing drying time by up to 35%¹⁹ through automatic adjustments of the inverter compressor.

With the launch of these new products, Samsung continues to push the boundaries of innovation, offering highly intelligent, efficient and aesthetically pleasing appliances that simplify everyday life by delivering enhanced convenience to users.

¹ You will need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² Washer is 18.5kg~26kg capacity, and Dryer 17kg~24kg capacity depending on the region of launch.
³ Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.
⁴ Based on an AI-created algorithm and internal testing using the AI Wash+ on a 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use.
⁵ Washes dry blankets weighing up to 4 kg.
⁶ Applicable on a Cotton wash course. Based on internal testing using a Normal course at 40°C with a DOE 3kg load. Results may vary depending on the actual usage conditions.
⁷ Based on an AI-created algorithm. Actual results may vary depending on individual use.
⁸ Applies to Heat Pump type only.
⁹ The types of detectable fabric are Normal, Heavy Duty, Synthetics, and Delicates for Vent Type, and Normal, Towel, Denim, Delicates for Heat Pump models.
¹⁰ The Bedding drying cycle can dry up to 4 kg of dry comforters.
¹¹ Tested on the Samsung DV90F with a DOE (Cotton 50% + Polyester 50%) 8lb load. RMC (Remaining Moisture Content) under 48%, 24℃±2℃, RH (Relative Humidity) 50% ±10%.
¹² Launched in select countries in South East Asia, Middle East, Africa and China (Taiwan)
¹³ Based on Samsung internal testing. The energy consumption of this 11KG model is 21.8kWh / 100 cycles, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (52kWh / 100 cycles for 11KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.
¹⁴ Based on an AI-created algorithm. Actual results may vary depending on individual use.
¹⁵ Based on internal testing (in accordance with IEC 60456-2010) of the WF90/24 cycles with the QuickDrive option compared to cycles without the QuickDrive option. Result: Wash time reduced by 13.2%-50.8%. Results may vary depending on the actual usage conditions. This may increase energy usage.
¹⁶ Based on an advanced AI algorithm, utilizing weight, moisture content and drying temperature data, it can detect four types of fabric: normal, denim, towel and synthetics.
¹⁷ Based on an AI-created algorithm. Actual results may vary depending on individual use.
¹⁸ Based on internal testing (synthetic 2kg load) of the DV90F/24 using AI Dry+ compared to DV5000D using Eco cotton.
¹⁹ Based on internal testing on the DV90F/24 model, Comparison of drying time for IEC cotton 9kg load drying under Eco cotton + QuickDrive On / Off conditions. Result: Drying time reduced by 35%. Results may vary depending on the actual usage conditions. Using QuickDrive may increase your energy usage.

“By offering a wide array of refrigerator options across type and also screen sizes, we are expanding choices to meet diverse household requirements,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Consumers can enjoy greater flexibility in choosing fridge designs while benefiting from the AI-powered smart home experience Samsung provides.”

A Smarter Way To Manage Food, Home, Family Communication and Entertainment

Samsung’s new refrigerators incorporate the intuitive 9” AI Home screen and 32” or 21.5” Family Hub screens, which are designed to enhance four key areas of daily life: Food, Home, Family Communication and Entertainment. The first category, food, is especially powered by the upgraded AI Vision Inside, which adds four more food items to the list of recognizable types for a total of 37. Furthermore, adding on to fresh food items, AI Vision Inside can now also recognize processed food items. Refrigerators with the enhanced AI Vision Inside will recognize and recommend users to save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with designated names.³ Based on the improved food list, the screen will provide tailored recipe recommendations and meal planning,⁴ making home cooking more seamless and personalized.

Beyond food, the screens also enhance smart home connectivity. The latest advancements provide deeper integration into the smart home ecosystem, making the refrigerator a central hub capable of controlling connected appliances throughout the entire home. With the integration of Map View, users can monitor and control Samsung appliances and even third-party smart home devices⁵ like lights and smart plugs. There’s also SmartThings Energy,⁶ which helps users track and optimize their energy consumption, facilitating greater efficiency in everyday life. The intuitive display provides users with access to a great deal of information about their home, with users also being able to issue voice commands through Bixby.⁷

The new Daily Board feature keeps everyone informed and connected. Placed at the heart of the home, the refrigerator screen delivers real-time updates throughout the day — whether it’s the morning weather and schedule before heading to work, or daily energy consumption reports in the evening. Users can also easily access their schedules through voice commands and receive tailored responses. By recognizing each family member’s voice and replying accordingly, Bixby will serve as both a helpful assistant for the entire household and for each person individually.⁸ Additional family-focused features include a shared gallery for storing precious memories and a calendar to help with daily planning.

Samsung’s latest refrigerators also redefine entertainment in the kitchen, allowing users to stay engaged while cooking or spending time with family. With Spotify integration, users can listen to their favorite music or podcasts directly from their fridge.⁹ SmartView Mirroring enables seamless screen sharing from smartphones or Samsung TVs, and the dedicated gallery feature lets families display their favorite photos, adding a personal touch to the kitchen.

The Next Generation of Refrigeration

The 4-Door Refrigerator is designed to meet the needs of modern households with its innovative features.¹⁰ The 9” AI Home applied on select models allows the refrigerator to integrate seamlessly with the smart home ecosystem. Models that incorporate Hybrid Cooling technology¹¹ keep produce fresh for even longer, while also allowing extra space¹² by utilizing a peltier module that is compact in size for cooling. By utilizing the conventional compressor and the Peltier module together, AI Hybrid Cooling is capable of providing additional cooling whenever necessary, such as when the internal temperature increases or when AI predicts a potential rise.¹³ When users put in a large amount of groceries after shopping or open the door multiple times in the summer, the Peltier module will assist the compressor to maintain a consistent internal temperature.

The 4-Door Refrigerator also comes in Kitchen Fit design, allowing agile installation that requires only a tiny gap of just 4mm from the sides and 20mm from the top. Also, the refrigerator’s doors have been enhanced with SpaceMax insulation technology that uses less amount of high-efficiency insulation, increasing the space in the doors by 56% compared to previous models equaling 10L in capacity.¹⁴ Users can also enjoy convenience with the wide opening door that opens more than 90 degrees, and the food showcase to store frequently used items.

The 4-Door French Door Refrigerator, launching in North America, is available in various configurations, including a 32” Family Hub and a 9” AI Home. This flexibility allows users to choose the best fit for their kitchen. The Auto Open Door¹⁵ feature ensures hassle-free accessibility with just a gentle tap, making it accessible to everyone in all kinds of situations to effortlessly access the inside of the fridge. It also has a Beverage Center that includes a water dispenser and a 1.4L Auto-Fill Water Pitcher that is dishwasher safe¹⁶ and BPA free.¹⁷ Apart from ensuring that fresh, filtered water is always available, the pitcher also allows users to infuse their water with fruits and herbs.

The Side-by-Side Refrigerator also offers multiple screen options, including the 21.5” Family Hub and 9” AI Home.¹⁸ The model, featuring an Auto Open Door that opens up widely makes it simpler to reach stored items,¹⁹ is designed for users who prioritize easy access and organization. Select European models are equipped with Hybrid Cooling technology — as seen in the 4-Door refrigerator — to maintain freshness by preventing temperature fluctuations.

All three types of refrigerators come with the AI Energy Mode feature, allowing users to reduce energy consumption by up to an additional 10%.²⁰ Users can choose to activate the mode always or when electricity bills are expected to exceed the preset target.

With these latest innovative solutions, Samsung continues to push the boundaries of the connected kitchen, transforming the refrigerator into an intelligent hub that enhances food management, smart home integration and entertainment. By seamlessly blending AI-enabled convenience with energy efficiency, Samsung is redefining how users interact with their appliances and bringing the future of the smart home to life.

¹ A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.
² Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
³ Processed foods are limited to those that keep a certain packaged form. AI Home recommends to save the item after it has been input more than 4 times during 30 days.
⁴ Requires login to the Samsung account. The recommendations and meal plans may not fit personal preferences in some cases.
⁵ A Wi-Fi connection and a Samsung account are required. Third-party devices must by SmartThings compatible.
⁶ Available on Android and iOS devices. All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account. The energy usage and estimated cost shown in SmartThings Energy may differ from your actual usage and cost. Availability may vary by country, region, service provider, network environment, or device, and may change without notice.
⁷ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.
⁸ Available starting from 2025 May through over-the-network update. Customized answering is available on select usage cases such as accessing Calendar, Gallery, Find my Phone.
⁹ Available in all countries excluding China, Qatar, Yemen, Russia, Sudan
¹⁰ Available in North America, Europe, Latin America, Southeast Asia and the Middle East in 2025. Available screen sizes may vary.
¹¹ Available on select models of the 4-Door refrigerator in 2025.
¹² Based on internal testing, compared to existing Samsung RF9000D model (RF65DG9H*-Global, RF23DB99*-NA/LATAM)
¹³ The Peltier element is a semiconductor-based component that cools using just electricity, without refrigerant. It operates when either the temperature in the refrigerator rises above the normal range or AI predicts that the temperature will rise in 5 minutes due to a long period of food storage or cleaning, based on an analysis of the user’s refrigerator opening and closing pattern.
¹⁴ Based on internal testing, compared to Samsung RF60DB9KF*** model launched in Korea. The capacity may vary by models, region, and feature specifications.
¹⁵ An automatic closing function is not available. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins. The user may need to adjust how the refrigerator is installed if the doors don’t open properly. The touch sensors can be turned on/off from the display or SmartThings app and the default setting is ‘Off’. The Auto Open Door function may be activated inadvertently by contact with any body part or by a child or pet.
¹⁶ Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.
¹⁷ Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.
¹⁸ Available in Europe, Southeast Asia, China, the Middle East, Africa and the Commonwealth of Independent States (CIS).
¹⁹ You can select the door opening level using the SmartThings App (SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required). The ‘Wide-open’ option automatically opens the door by an angle of 80 degrees or more, but the door does not close automatically. The ‘Semi-open’ option reduces the force required to open the door, and automatically closes the door after a certain period of time if the door is left open. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins.
²⁰ The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. AI Energy Mode can be activated in SmartThings Energy, which is available on Android and iOS devices. SmartThings Energy requires Wi-Fi connection and a Samsung account.

According to an online survey by Samsung Electronics, consumers worldwide seek personalized AI-powered home solutions that streamline household chores with minimal time and effort.

From May 23 to 28, 2024, Samsung conducted an independent online survey with 1,880 participants aged 20 to 59 across South Korea, the United Kingdom and the United States. The multiple-response survey targeted primary home appliance users and key purchasing decision-makers, gathering insights into perceptions of AI and the outlook for AI home appliances.

When asked about the expected role of AI in the home, respondents frequently mentioned “help / helpful / assist” (379 responses), “cleaning” (259), “cooking” (181), “automatic” (178) and “easy / easier” (144).

Expectations for AI within Households

Moreover, some respondents highlighted security and safety as key expectations — anticipating that AI home appliances will not only reduce household burdens based on individual needs but also manage home safety.

Samsung Newsroom examines how the company continues to refine its AI Home experience by leveraging AI and connectivity to help consumers effortlessly manage daily tasks while ensuring robust security.

An Intuitive and Connected AI Home Experience

The survey revealed a strong demand for simple, intuitive controls in home appliances.

When asked about AI interaction preferences, respondents most frequently mentioned “voice / tell / talk” (203 responses) — followed by “help / helpful / assist” (175), “convenient / comfort” (155) and “control” (128).

Expectations for AI Interactions in Home Appliances

Samsung’s AI home appliances maximize ease of use through the advanced AI-powered Bixby voice assistant and seamless device connectivity via built-in screens. With Bixby’s ability to analyze context, understand intent and remember conversations, users can easily control their appliances.

This year, Bixby has been integrated into the Bespoke AI Dishwasher¹ for the first time. Additionally, the 2025 Bespoke AI Hybrid Refrigerator with AI Family Hub+ and the latest washers and dryers will feature voice recognition to provide personalized information tailored to each family member.²

▲ Visitors to Samsung Electronics’ booth at CES 2025 experience controlling home appliances through Bixby.

These innovative screen-equipped appliances offer effortless control and seamless access to information.

The Bespoke AI Hybrid Refrigerator with Kitchen Fit,³ featuring a 9-inch AI Home screen, displays a Daily Board that summarizes personalized information such as weather forecasts, daily schedules and meal recommendations.

Meanwhile, the 7-inch AI Home screen on the 2025 Bespoke AI Laundry Combo⁴ serves as a built-in hub — allowing users to manage SmartThings-connected home appliances and IoT devices without a separate hub.⁵

AI Home Appliances Must Do More With Less

Many respondents expressed strong interest in conserving resources. When asked about the most relevant AI-driven experiences, “minimizing resource usage” ranked highly among respondents in the U.S. (67%), U.K. (59%) and South Korea (49%).⁶

Samsung’s latest AI home appliances enhance performance and energy efficiency by combining advanced hardware, AI and SmartThings.

The new Bespoke AI Laundry Combo reduces drying time by approximately 20 minutes compared to its predecessor, completing a wash and dry cycle in just 79 minutes⁷ using Super Speed cycle. Meanwhile, the Bespoke AI Hybrid Refrigerator optimizes cooling efficiency and energy savings by using a compressor and Peltier module⁸ to deliver rapid cooling while maximizing energy efficiency.

Enhancing Home Security and Safety With AI

Respondents expect AI-driven security features to protect their homes and ensure their families’ safety. “Security / safe” was frequently mentioned as a key factor in interactions with AI home appliances.

To address these concerns, Samsung equips all its smart appliances with the proprietary Samsung Knox⁹ security solution to safeguard user data from external threats such as malware.

▲ Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, describes Samsung Knox.

This year, the company is expanding Knox Matrix¹⁰ — its blockchain-based security system that enables connected appliances to monitor each other’s security status — to appliances with 7- and 9-inch screens as well as the latest robot vacuum cleaner.

The Knox Matrix Dashboard will be introduced to Samsung’s 2025 home appliance lineup,¹¹ allowing users to monitor the security status of all connected devices and receive alerts for potential security issues.

Furthermore, Samsung is integrating Knox Vault into its screen-equipped home appliances and robot vacuum cleaners this year.¹² This system securely stores sensitive user data — such as passwords and biometric information — on a dedicated hardware security chip, protecting against data breaches and hacking attempts while reinforcing security.

Passkey will be introduced to screen-equipped home appliances that support browsers, helping users replace traditional passwords with biometric authentication — such as fingerprint or facial recognition — via their smartphones for more secure and convenient logins.¹³

“As global interest in AI continues to grow, more consumers expect enhanced experiences through AI-powered home appliances,” said Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group of Digital Appliances (DA) Business at Samsung Electronics. “We will continue researching consumer needs and delivering innovative Bespoke AI experiences so that consumers can enjoy convenient and safe daily lives.”

Samsung will unveil its 2025 Bespoke AI product lineup at the “Welcome to Bespoke AI” event at the end of March.

* Updated to reflect change in event schedule

¹ The launch timeline, model, available features may vary by country.
² Scheduled for release in the first half of 2025 via Smart Forward. With Bixby voice recognition, Family Hub syncs with the linked Samsung account to provide access to schedules, phone location services, photos and more. The Calendar app supports integration with Google and Microsoft. Bixby’s voice recognition feature will be available on screen-equipped appliances running Tizen OS but will not be supported on the washer and dryer models with 4.3-inch screen running Tizen Lite OS.
³ The launch timeline, model, available features may vary by country.
⁴ The launch timeline, model, available features may vary by country.
⁵ Supports Wi-Fi, Zigbee, Matter and Thread.
⁶ The personal relevance metric is divided into seven categories, with the top two aggregated for analysis.
⁷ According to the DOE standard test fabric with a composition of 50% cotton and 50% polyester, the quick course may vary depending on the type of clothing, moisture content, characteristics, and washing volume in real use environments.
⁸ The Peltier module operates under one of the following conditions:
– When the temperature in the fridge rises above the normal range.
– When AI analyzes the user’s refrigerator usage patterns, predicts the temperature after a certain period and detects situations like large-scale stocking or cleaning.
⁹ Samsung Knox has been integrated into Samsung smart appliances released since 2018.
¹⁰ As of February 2025, Knox Matrix Credential Sync has been implemented into the 2024 Bespoke AI Hybrid Refrigerator with AI Family Hub+.
¹¹ 2025 Bespoke AI Hybrid Refrigerator with AI Family Hub+ and appliances equipped with 7- and 9-inch screens.
¹² 2025 Bespoke AI Hybrid Refrigerator with AI Family Hub+ and appliances equipped with 7- and 9-inch screens.
¹³ Supports Passkey authentication for websites using the FIDO (Fast Identity Online) international standard.