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		<title>AI PC &#8211; Samsung Global Newsroom</title>
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            <title>AI PC &#8211; Samsung Global Newsroom</title>
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        <currentYear>2024</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>[User Guide] Balancing Work and Leisure With Galaxy Book5 Pro 360</title>
				<link>https://news.samsung.com/global/user-guide-balancing-work-and-leisure-with-galaxy-book5-pro-360</link>
				<pubDate>Wed, 06 Nov 2024 08:00:09 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AI PC]]></category>
		<category><![CDATA[Galaxy Book5 Pro 360]]></category>
		<category><![CDATA[Galaxy Book5 series]]></category>
		<category><![CDATA[Microsoft Copilot]]></category>
		<category><![CDATA[Samsung S Pen]]></category>
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									<description><![CDATA[A new era of AI-powered PCs has arrived, blending the efficiency of a laptop with the versatility of a tablet. In September,1 Samsung Electronics introduced the Galaxy Book5 Pro 360 — featuring a 360-degree rotating display that adapts to any task. What does life look like with an AI PC powered by the advanced Intel® […]]]></description>
																<content:encoded><![CDATA[<p>A new era of AI-powered PCs has arrived, blending the efficiency of a laptop with the versatility of a tablet. In September,<sup>1</sup> Samsung Electronics introduced the Galaxy Book5 Pro 360 — featuring a 360-degree rotating display that adapts to any task.</p>
<p>What does life look like with an AI PC powered by the advanced Intel® Core<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Ultra processors (Series 2)? Samsung Newsroom spent a day using the Galaxy Book5 Pro 360 to find out.</p>
<h3><span style="color: #000080"><strong>Getting Ready for Work: </strong><strong>A</strong><strong> Lightweight</strong><strong> Tablet and a </strong><strong>Large</strong><strong> Display</strong></span></h3>
<div style="margin-bottom: 1px;position: relative;padding-bottom: 56.25%"><video style="width: 100%;height: 100%;position: absolute;left: 0;top: 0" autoplay="autoplay" loop="loop" muted="" controls="controls" width="300" height="150"><source src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main1.mp4" /></video></div>
<div id="attachment_157161" style="width: 1010px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-157161" class="size-full wp-image-157161" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/video-caption_1px-Galaxy-Book5-Pro-360-User-Guide_main1.jpg" alt="" width="1000" height="1" /><p id="caption-attachment-157161" class="wp-caption-text">▲ Galaxy Book5 Pro 360</p></div>
<p>The morning begins with browsing the news — and the Galaxy Book5 Pro 360 adds a new dimension to this daily habit. Rotating the screen 360 degrees and turning on tablet mode makes viewing content easy on this large display. The keyboard and touchpad automatically lock to prevent any accidental input.</p>
<div style="margin-bottom: 1px;position: relative;padding-bottom: 56.25%"><video style="width: 100%;height: 100%;position: absolute;left: 0;top: 0" autoplay="autoplay" loop="loop" muted="" controls="controls" width="300" height="150"><source src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main2.mp4" /></video></div>
<div id="attachment_157162" style="width: 1010px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-157162" class="size-full wp-image-157162" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/video-caption_1px-Galaxy-Book5-Pro-360-User-Guide_main2.jpg" alt="" width="1000" height="1" /><p id="caption-attachment-157162" class="wp-caption-text">▲ Vertical mode</p></div>
<p>When lifting the 16-inch screen vertically, the display automatically rotates to match the orientation. The 120Hz adaptive refresh rate offers an effortless scrolling experience — almost like flipping through a digital newspaper.</p>
<div id="attachment_157146" style="width: 1010px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-157146" class="wp-image-157146 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main3.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-157146" class="wp-caption-text">▲ The Galaxy Book5 Pro 360 is built for portability.</p></div>
<p>The Galaxy Book5 Pro 360’s slim 12.8 mm thickness and lightweight 1.69 kg design makes the device easy to carry to work. Supporting up to 25 hours of video playback,<sup>2</sup> the laptop can be used uninterrupted even if users left their charger at home.</p>
<p><a href="#_ftnref1" name="_ftn1"><span></span></a></p>
<h3></h3>
<h3><span style="color: #000080"><strong>Business Hours: Maximum Efficiency With AI</strong></span></h3>
<div id="attachment_157147" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-157147" class="wp-image-157147 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main4.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-157147" class="wp-caption-text">▲ Laptop mode</p></div>
<p>Upon arriving at the office, the Galaxy Book5 Pro 360 can be switched to laptop mode — in which the powerful AI performance of the Copilot+ PC<sup>3</sup> and the Intel® Core<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Ultra processors (Series 2) truly shine.</p>
<div id="attachment_157148" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-157148" class="wp-image-157148 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main5.jpg" alt="" width="1000" height="686" /><p id="caption-attachment-157148" class="wp-caption-text">▲ Microsoft Copilot key</p></div>
<p>There’s no need to worry when the workload piles up. A quick press on the keyboard’s Copilot key instantly activates Microsoft’s AI service, Microsoft Copilot. This AI assistant serves as an invaluable work partner, handling everything from searching and summarizing information to generating images.</p>
<p>With Microsoft’s Phone Link,<sup>4</sup> Galaxy AI features supported on Galaxy smartphones can be accessed on the large PC screen. Furthermore, Samsung Knox provides robust protection for sensitive information.</p>
<p><a href="#_ftnref1" name="_ftn1"><span></span></a></p>
<h3><span style="color: #000080"><strong>Lunch Break: A Burst of Inspiration</strong></span></h3>
<div id="attachment_157149" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-157149" class="wp-image-157149 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main6.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-157149" class="wp-caption-text">▲ The S Pen is included with the Galaxy Book5 Pro 360.</p></div>
<p>Lunchtime is the perfect moment to switch back to tablet mode and jot down some ideas or sketches in the office break room. The Galaxy Book5 Pro 360 instantly transitions from a work partner to a digital canvas, offering an enjoyable sketching and writing experience with the remarkably precise S Pen.</p>
<div id="attachment_157150" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-157150" class="wp-image-157150 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main7.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-157150" class="wp-caption-text">▲ Dynamic AMOLED 2X display</p></div>
<p>After sketching, it’s time to relax by watching a video. Even when seated by a sunny window, the 3K high-resolution display with Vision Booster adjusts brightness for sharp and vivid clarity. The anti-reflective cover glass further enhances the experience by ensuring distraction-free viewing from any angle.</p>
<h3><span style="color: #000080"><strong>Effective Collaboration With Adjustable Screen Rotation</strong></span></h3>
<div id="attachment_157151" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-157151" class="wp-image-157151 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main8.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-157151" class="wp-caption-text">▲ The Galaxy Book5 Pro 360 opens to 180 degrees for easy screen sharing during meetings.</p></div>
<p>In the meeting room, teamwork is enhanced with the Galaxy Book5 Pro 360. The 360-degree rotating screen allows for flexible adjustments to 180 degrees, 210 degrees and more — so sharing materials and engaging with colleagues is a breeze.</p>
<div id="attachment_157152" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-157152" class="wp-image-157152 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main9.jpg" alt="" width="1000" height="327" /><p id="caption-attachment-157152" class="wp-caption-text">▲ Quick Share</p></div>
<p>After the meeting, sending meeting minutes from a smartphone to the Galaxy Book5 Pro 360 is fast and easy. The Quick Share feature significantly saves time when transferring large files, photos and even videos without the need for additional software.</p>
<h3><span style="color: #000080"><strong>Dinner Time: A Moment To Reflect and Relax</strong></span></h3>
<div style="margin-bottom: 1px;position: relative;padding-bottom: 56.25%"><video style="width: 100%;height: 100%;position: absolute;left: 0;top: 0" autoplay="autoplay" loop="loop" muted="" controls="controls" width="300" height="150"><source src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main10.mp4" /></video></div>
<div id="attachment_157163" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-157163" class="size-full wp-image-157163" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/video-caption_1px-Galaxy-Book5-Pro-360-User-Guide_main3.jpg" alt="" width="1000" height="1" /><p id="caption-attachment-157163" class="wp-caption-text">▲ Multi Control</p></div>
<p>After work, the Galaxy Book5 Pro 360 can be transitioned back to tablet mode when journaling at the end of the day. The laptop’s keyboard and mouse can be used on a smartphone with Multi Control for effortless switching between devices. Photos from the smartphone’s gallery can be dragged and dropped onto the PC screen and inserted into the journal using the touchpad — much like adding stickers to a digital diary filled with memories.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-157153" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main11.jpg" alt="" width="1000" height="667" /></p>
<div id="attachment_157154" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-157154" class="wp-image-157154 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/11/Samsung-Mobile-Galaxy-Book5-Pro-360-User-Guide-AI-PC_main12.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-157154" class="wp-caption-text">▲ The Galaxy Book5 Pro 360 delivers a cinematic viewing experience.</p></div>
<p>At the end of the day, unwinding means curling up in bed to finally watch that long-awaited movie. The bedroom transforms into a personal theater with the Galaxy Book5 Pro 360’s sharp 3K resolution display, Quad speakers featuring Dolby Atmos® technology and larger woofer<sup>5</sup> for deeper, richer sound.</p>
<p>The Galaxy Book5 Pro 360 is more than just a work tool. The device serves as a professional AI partner in the office, a personalized entertainment hub at home and a creative digital canvas for the moments in the middle. This powerful AI-powered PC sets new standards for personal computing, adapting to different lifestyles and blurring the boundary between work and leisure.</p>
<p><span style="font-size: small"><em><sup>1</sup> Availability may vary by region.<br />
<sup>2</sup> Actual battery life may vary depending on model, network environment, usage patterns and other factors.<br />
<sup>3</sup> Future updates will support Microsoft Copilot+ PC AI capabilities.<br />
<sup>4</sup> Requires a Galaxy device from the Galaxy S22 Series, Flip4 or Fold4 (running One UI 6.1 or later) to connect with a Windows PC through Microsoft Phone Link. Follow the setup prompts, ensuring both devices are signed into the same Microsoft account. Microsoft Phone Link is preloaded on select Samsung Galaxy devices. The PC (Microsoft Phone Link app) requires Windows 10 or later. For optimal performance, it’s recommended that both the Samsung Galaxy device and the PC are on the same Wi-Fi network. Some mobile apps may limit content sharing on other screens. Feature availability may vary by model.<br />
<sup>5</sup> Galaxy Book5 Pro 360 features a 38 mm woofer, while the Galaxy Book4 Pro 360 features an 18 mm woofer.</em></span></p>
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				<title>Samsung Starts Mass Production of Industry’s Most Powerful PC SSD Optimal for AI Applications</title>
				<link>https://news.samsung.com/global/samsung-starts-mass-production-of-industrys-most-powerful-pc-ssd-optimal-for-ai-applications</link>
				<pubDate>Fri, 04 Oct 2024 08:00:50 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/global/wp-content/uploads/2024/09/Samsung-Semiconductors-PM9E1-Mass-Production-of-PC-SSD_Thumbnail728.jpg" medium="image" />
				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Semiconductors]]></category>
		<category><![CDATA[5nm]]></category>
		<category><![CDATA[AI PC]]></category>
		<category><![CDATA[PM9E1]]></category>
		<category><![CDATA[Samsung SSD]]></category>
                <guid isPermaLink="false">https://bit.ly/3ZjYUoi</guid>
									<description><![CDATA[Samsung Electronics, the world leader in advanced memory technology, today announced it has begun mass producing PM9E1, a PCle 5.0 SSD with the industry’s highest performance and largest capacity. Built on its in-house 5-nanometer (nm)-based controller and eighth-generation V-NAND (V8) technology, the PM9E1 will provide powerful performance and enhanced power efficiency, making it an optimal […]]]></description>
																<content:encoded><![CDATA[<p><img loading="lazy" class="alignnone size-full wp-image-156431" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/10/Samsung-Semiconductors-PM9E1-Mass-Production-of-PC-SSD_main1_F.jpg" alt="" width="1000" height="563" /></p>
<p>Samsung Electronics, the world leader in advanced memory technology, today announced it has begun mass producing PM9E1, a PCle 5.0 SSD with the industry’s highest performance and largest capacity. Built on its in-house 5-nanometer (nm)-based controller and eighth-generation V-NAND (V8) technology, the PM9E1 will provide powerful performance and enhanced power efficiency, making it an optimal solution for on-device AI PCs. Key attributes in SSDs, including performance, storage capacity, power efficiency and security, have all been improved compared to its predecessor (PM9A1a).</p>
<p>“Our PM9E1 integrated with a 5nm controller delivers industry-leading power efficiency and utmost performance validated by our key partners,” said YongCheol Bae, Executive Vice President of Memory Product Planning at Samsung Electronics. “In the rapidly growing on-device AI era, Samsung’s PM9E1 will offer a robust foundation for global customers to effectively plan their AI portfolios.”</p>
<p><img loading="lazy" class="alignnone size-full wp-image-156432" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/10/Samsung-Semiconductors-PM9E1-Mass-Production-of-PC-SSD_main2_F.jpg" alt="" width="1000" height="563" /></p>
<p>Thanks to the eight-channel PCIe 5.0 interface, the sequential read and write speeds of the new SSD have more than doubled compared to the previous generation, reaching up to 14.5 gigabytes-per-second (GB/s) and 13GB/s, respectively. This powerful performance enables faster data transfer even with data-intensive AI applications, allowing a 14GB large language model (LLM) to be transferred from the SSD to DRAM in less than a second.</p>
<p>The PM9E1 offers a range of storage options, including 512GB, 1 terabyte (TB), 2TB and the industry’s largest capacity of 4TB. The 4TB option is especially an optimum solution for PC users in need of high-capacity storage for large-sized files such as AI-generated contents, data-heavy programs and high-resolution videos, as well as tasks that require intensive workloads such as gaming.</p>
<p>Additionally, the significantly improved power efficiency of over 50% allows for longer battery life which is ideal for on-device AI applications.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-156438" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/10/Samsung-Semiconductors-PM9E1-Mass-Production-of-PC-SSD_main3_F_F.jpg" alt="" width="1000" height="563" /></p>
<p>For stronger security measures, Samsung has applied Security Protocol and Data Model (SPDM) v1.2 to the PM9E1. The SPDM specification provides ‘Secure Channel,’ ‘Device Authentication’ and ‘Firmware Tampering Attestation’ technologies that can help prevent supply chain attacks involving forgery or manipulation of stored data in the product during production or distribution processes.</p>
<p>Starting with PM9E1, Samsung plans to expand its advanced SSD offerings to global PC makers and expects to launch PCIe 5.0-based consumer products in the future to solidify its leadership in the on-device AI market.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-155972" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/09/Samsung-Semiconductors-PM9E1-Mass-Production-of-PC-SSD_main4.jpg" alt="" width="1000" height="667" /></p>
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				<title>[Interview] How ‘Kingdom’ Director Seong-hun Kim Uses the Samsung Galaxy Book4 for Filmmaking</title>
				<link>https://news.samsung.com/global/interview-how-kingdom-director-seong-hun-kim-uses-the-samsung-galaxy-book4-for-filmmaking</link>
				<pubDate>Fri, 12 Apr 2024 11:00:01 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/global/wp-content/uploads/2024/04/GB4-Director-Seong-hun-Kim_thumb728.jpg" medium="image" />
				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AI PC]]></category>
		<category><![CDATA[Galaxy Book4 Pro]]></category>
		<category><![CDATA[Galaxy Book4 Series]]></category>
		<category><![CDATA[VIDEO NEWS]]></category>
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									<description><![CDATA[In a scene from the Galaxy Book4 campaign video, Seong-hun Kim, director of Netflix’s first original Korean series “Kingdom,” adjusts details of the set’s composition with the help of the Samsung Galaxy Book4. Using the laptop’s AI technology, he settles on an ideal shape as his crew looks on in fascination before taking to their […]]]></description>
																<content:encoded><![CDATA[<p>In a scene from the Galaxy Book4 campaign video, Seong-hun Kim, director of Netflix’s first original Korean series “Kingdom,” adjusts details of the set’s composition with the help of the Samsung Galaxy Book4. Using the laptop’s AI technology, he settles on an ideal shape as his crew looks on in fascination before taking to their stations to resume filming.</p>
<p>Samsung Electronics recently released two videos that showcase the outstanding performance and connectivity of the Galaxy Book4 series. The videos feature Seong-hun Kim, who has directed TV series and films such as “<span><a href="https://en.wikipedia.org/wiki/Kingdom_(South_Korean_TV_series)" target="_blank" rel="noopener">Kingdom</a></span>” and “<span><a href="https://en.wikipedia.org/wiki/Ransomed" target="_blank" rel="noopener">Ransomed</a></span>,” and Konsta Punkka, a Finnish wildlife photographer. Both artists show how the Galaxy Book4 series frees them to focus on art.</p>
<p>Samsung Newsroom sat down with Seong-hun Kim to learn how he utilizes the Galaxy Book4 in his productions and workflow.</p>
<div class="youtube_wrap"><iframe loading="lazy" src="https://www.youtube.com/embed/5jz4RjDH28A?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="width: 0px;overflow: hidden;line-height: 0" class="mce_SELRES_start">﻿</span><span style="width: 0px;overflow: hidden;line-height: 0" data-mce-type="bookmark" class="mce_SELRES_start">﻿</span></iframe></div>
<p><strong>Q. </strong><strong>In the video, you demonstrate multitasking with the Galaxy Book4 series’ AI features — summarizing a meeting in one moment and responding to requests from the art team in the next. How did you feel about using all these new features during filming?</strong></p>
<div id="attachment_150617" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-150617" class="wp-image-150617 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/04/GB4-Director-Seong-hun-Kim_main1.jpg" alt="" width="1000" height="700" /><p id="caption-attachment-150617" class="wp-caption-text">▲ Seong-hun Kim, the director of “Kingdom” and “Ransomed”</p></div>
<p><strong> </strong></p>
<p>In the past, I would work on my laptop at home or from a hotel to improve the script and prepare for the day’s production — before switching to a more portable device on set. When I connected the Galaxy Book4 Pro to my tablet and smartphone, I was blown away since it felt like I now had a single device. I could hardly believe the seamless integration, allowing me to control everything from one device, and the user-friendly interface, fitting my needs for every situation.</p>
<p><strong>Q. What advantages does the connected experience of the Galaxy Book4 series offer on a movie set?</strong></p>
<p><strong> </strong></p>
<p>While filming the movie “Ransomed,” the location scouting team had been using smartphones to take photos around Morocco. Due to the poor internet connection, it wasn’t easy for the crew to upload and share their photos. In addition, we had trouble connecting the smartphones to monitors due to equipment compatibility issues. We ended up wasting so much time and had to endure long periods of waiting.</p>
<div id="attachment_150618" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-150618" class="wp-image-150618 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/04/GB4-Director-Seong-hun-Kim_main2.jpg" alt="" width="1000" height="332" /><p id="caption-attachment-150618" class="wp-caption-text">▲ “Ransomed” movie set in Morocco</p></div>
<p>In places with unreliable internet service, it can take forever to share data across devices. However, the Galaxy Book4 can be seamlessly used with multiple devices as long as they’re on the same network. They can basically function as a single device for one cohesive and streamlined workflow. For example, I can go to the top of a mountain and shoot images with my smartphone — and then take out my Galaxy Book4 to edit the details. After that, I can immediately share the images with my crew to help them understand the direction of the scene.</p>
<p><strong>Q. What do you usually look for in a laptop? What were your first impressions of the Galaxy Book4 series?</strong></p>
<p><strong> </strong></p>
<p>I mainly use my laptop to work on scripts and documents and for simple editing. But honestly, the first thing I look at in a laptop is the design. When I unboxed the Galaxy Book4 with my family, we were shocked by how beautiful it is — plus, it’s portable and just the right size for watching videos. I thought it managed to balance all those points sublimely.</p>
<p>With my new laptop, I immediately imported some high-quality footage I shot with my Galaxy S24 Ultra and started editing. I was very pleased to see that there was no noticeable loss in picture quality, and the laptop’s high-definition display made the visuals look even better. The display is also a touch screen which is completely new to me.</p>
<p><strong> </strong></p>
<p><strong>Q. It’s important to communicate new ideas to your crew. How does the Galaxy Book4 series help?</strong></p>
<p>The longer I work in this industry, the more I realize how much diversity of thought there is — that’s why you have to value respect and be willing to listen to every individual you work with. No matter how smart the director is, there are limits to one person’s imagination. Sharing ideas with the crew is the perfect way to brainstorm. You discover so many things just by bouncing ideas off of other people.</p>
<div id="attachment_150619" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-150619" class="wp-image-150619 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/04/GB4-Director-Seong-hun-Kim_main3.jpg" alt="" width="1000" height="282" /><p id="caption-attachment-150619" class="wp-caption-text">▲ One of the Galaxy Book4 campaign videos</p></div>
<p>The Galaxy Book4 Pro is a centralized system that integrates various devices, facilitates communication and saves time. I would organize information after meetings and improve workflow efficiency using Note Assist, one of Galaxy AI features. The Second Screen feature was invaluable when sharing materials with others on an extended display during meetings.</p>
<p><strong>Q. Are there any features of the Galaxy Book4 series that you plan to utilize in filmmaking?</strong></p>
<p><strong> </strong></p>
<p>On set, there’s a script supervisor who makes sure the actors stick to their lines and marks any changes to the script. Usually, the script supervisor takes notes by hand — which can be time consuming and lead to errors. Since the Galaxy S24 series’ Transcript Assist feature is also available on the Galaxy Book4 Pro, we can produce a full script for each actor on site. The script supervisor can simply record the lines and edit them on the fly, saving time and effort.</p>
<div id="attachment_150623" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-150623" class="wp-image-150623 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/04/GB4-Director-Seong-hun-Kim_main4.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-150623" class="wp-caption-text">▲ Director Seong-hun Kim speaks about his experience using the Galaxy Book4 series.</p></div>
<p><strong>Q. Which type of professional will find the Galaxy Book4 series most useful?</strong></p>
<p><strong> </strong></p>
<p>I highly recommend the Galaxy Book4 to video editors who often edit footage on set, next to the director — they make sure all the footage is shot according to the storyboard and that the lighting and acting match what the director had in mind. With the connectivity and compatibility that the Galaxy Book4 series offers, they can start editing the moment a scene is filmed. Furthermore, the Second Screen feature allows directors and editors to compare two different takes side by side.</p>
<p>Sometimes editing must be done outdoors or on brightly lit sets, where it’s difficult to see the footage clearly. The Galaxy Book4 series’ display has superb visibility with low-light reflection, so I’ve been able to edit footage in any environment.</p>
<p><strong>Q. How can the Galaxy Book4 series evolve going forward?</strong></p>
<p><strong> </strong></p>
<p>The biggest question for people when buying a laptop boils down to size. Do I want a light 14-inch laptop or a big 16-inch laptop? It’s a classic dilemma, isn’t it? Imagine a laptop that can expand from 14 to 16 inches. I would be thrilled to have a Galaxy Book with that kind of flexibility — lightweight and compact for on-the-go use, yet capable of freely changing shape and size for more involved tasks.</p>
<div class="youtube_wrap"><iframe loading="lazy" src="https://www.youtube.com/embed/9G50qjyrckE?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="width: 0px;overflow: hidden;line-height: 0" class="mce_SELRES_start">﻿</span><span data-mce-type="bookmark" style="width: 0px;overflow: hidden;line-height: 0" class="mce_SELRES_start">﻿</span><span style="width: 0px;overflow: hidden;line-height: 0" data-mce-type="bookmark" class="mce_SELRES_start">﻿</span></iframe></div>
<p>With its eye-catching design, lightweight build and outstanding performance, the Galaxy Book4 series aims to become a useful tool for professionals in film and TV production. Samsung Newsroom looks forward to director Seong-hun Kim’s next work as he prepares to embark on a new project.</p>
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				<title>[Interview] Elevating the PC Experience: Samsung and Intel Explore the Galaxy Book4 Series and Future of AI PCs</title>
				<link>https://news.samsung.com/global/interview-elevating-the-pc-experience-samsung-and-intel-explore-the-galaxy-book4-series-and-future-of-ai-pcs</link>
				<pubDate>Tue, 27 Feb 2024 18:50:05 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/global/wp-content/uploads/2024/02/Galaxy-Book4-series-x-Intel-Partnership_thumb728.jpg" medium="image" />
				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AI PC]]></category>
		<category><![CDATA[Galaxy Book4 Pro]]></category>
		<category><![CDATA[Galaxy Book4 Pro 360]]></category>
		<category><![CDATA[Galaxy Book4 Series]]></category>
		<category><![CDATA[Galaxy Book4 Ultra]]></category>
		<category><![CDATA[Intel]]></category>
                <guid isPermaLink="false">https://bit.ly/3uNiP1N</guid>
									<description><![CDATA[Samsung Electronics is making 2024 the year of the AI PC with the release of its most powerful and intelligent Galaxy Book product line yet, the Galaxy Book4 series. This latest lineup — consisting of the Galaxy Book4 Ultra, Galaxy Book4 Pro and Galaxy Book4 Pro 360 — offers intelligent performance, enhanced security and a […]]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics is making 2024 the year of the AI PC with the release of its most powerful and intelligent Galaxy Book product line yet, the Galaxy Book4 series.</p>
<p>This latest lineup — consisting of the Galaxy Book4 Ultra, Galaxy Book4 Pro and Galaxy Book4 Pro 360 — offers intelligent performance, enhanced security and a vivid, interactive display, all in an ultra-portable design. From the new Intel® Core<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Ultra Processor to the suite of AI features, the Galaxy Book4 series is packed with cutting-edge technology that aims to not only simplify but amplify users’ computing experience.</p>
<p>Visitors discovered the Galaxy Book4 series’ full capabilities inside Samsung’s booth at Mobile World Congress (MWC) 2024, the world’s largest mobile exhibition held from February 26-29 in Barcelona, Spain.</p>
<p>Samsung Newsroom sat down with Mincheol Lee, Head of Galaxy Eco Biz Team, Mobile eXperience Business at Samsung Electronics, and David Feng, Vice President of Client Computing Group and General Manager of Client Segments at Intel, to explore how the advancements in the Galaxy Book4 series can enrich the lives of users.</p>
<h3><span style="color: #000080"><strong>Unveiling the Galaxy Book4 Series, Powered by AI</strong></span></h3>
<p><strong>Q. What key benefits can users expect from the new “AI PC” Galaxy Book4 series?</strong></p>
<p><strong> </strong></p>
<p><strong>Lee:</strong> The Galaxy Book4 Ultra and Pro series exhibit unprecedented performance through a new Intel® Core<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Ultra processor that combines the latest central processing unit (CPU), graphics processing unit (GPU) and neural processing unit (NPU). In particular, the built-in NPU, Intel AI Boost, has been newly added for fast and efficient processing of large amounts of data — providing excellent multitasking and graphics performance. This new processor in the Galaxy Book4 series enables new AI functions that help increase productivity and offer new experiences in content creation and gaming.</p>
<p>In addition, various AI functions of the Galaxy S24 series can be conveniently accessed on a large PC screen with Link to Windows feature.</p>
<p><strong>Q. An NPU has been newly added to the Intel® Core<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Ultra Processor, attracting quite some attention. Could you explain its role and function?</strong></p>
<p><strong> </strong></p>
<p><img loading="lazy" class="alignnone size-full wp-image-149698" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/02/Galaxy-Book4-series-x-Intel-Partnership_main1.jpg" alt="" width="1000" height="563" /></p>
<p><strong>Feng:</strong> Intel is on a journey to empower everyone with AI on PCs with the recent launch of Intel Core Ultra. It’s important to note that the Intel Core Ultra processor introduces three AI engines — a CPU for fast response, a GPU for high throughput and a new NPU for low-power sustained AI workloads.</p>
<p>The new NPU can run AI applications at low power, freeing up the CPU and GPU for other system workloads like productivity and gaming. This means we are delivering elevated AI experiences on PCs without sacrificing system responsiveness, battery life or other vital functions.</p>
<p><strong>Q. Is there anything else you’d like to highlight about the new product?</strong></p>
<p><strong> </strong></p>
<p><strong>Lee:</strong> The Galaxy Book4 series boasts a variety of improvements and offers the best PC experience to users by providing various intelligent functions in cooperation with industry-leading partners, including Intel and Microsoft.</p>
<p>Intel’s latest Core Ultra processor and Samsung’s advanced hardware provide an optimized PC experience that supports better power efficiency and an improved cooling system. The Galaxy Book4 series is equipped with a Dynamic AMOLED 2X display that guarantees a clear viewing experience regardless of the environment, with a touchscreen function for more convenient usability. To provide a clear viewing experience anytime and anywhere, the anti-reflective display reduces glare on screen and Vision Booster automatically adjusts color contrast and brightness even in direct sunlight.</p>
<p>Through Samsung’s own Galaxy Ecosystem, the Galaxy Book4 series provides powerful connected use of PCs, phones and tablets — all secured by Samsung Knox, which protects critical system data through 10 years of accumulated security technology and dedicated security chips.</p>
<h3><span style="color: #000080"><strong>Collaboration for Disruptive Innovation </strong></span></h3>
<p><strong>Q. What was the shared goal of Samsung Electronics and Intel for launching the Galaxy Book4 series, and what were the key areas of focus to achieve it?</strong></p>
<p><strong> </strong></p>
<p><strong>Feng:</strong> Intel and Samsung strive to provide the best PCs to consumers. Intel’s approach to ecosystem development is built on our value of “openness.” With the launch of the Galaxy Book4 series, Intel is committed to strengthening our existing collaboration while constantly exploring new opportunities as disruptive innovation is a critical way to help the PC industry grow.</p>
<p><strong>Lee:</strong> Samsung and Intel are strong partners. We share the goal of delivering the best PC experience to consumers through new AI experiences, immersive graphics and an optimal balance of battery life and performance. We continuously strengthen the fundamental competitiveness of PCs, such as performance, mobility and connectivity, to advance customers’ product usage experience. With the Galaxy Book4 series’ slim, lightweight design and the new Intel Core Ultra processors, Samsung introduces new AI experiences to more customers.</p>
<p><strong>Q. What was the most challenging aspect in the collaboration process for developing the latest Galaxy Book series, and how did you overcome it?</strong></p>
<p><strong> </strong></p>
<p><strong>Lee:</strong> To deliver the best AI experience on PCs, the Intel and Samsung teams worked closely to create the best platform and develop key applications that bring AI experiences to life. This was a new muscle the teams needed to build, and they did an excellent job by seamlessly working together.</p>
<p><strong>Q. </strong><strong>Please let us know Intel’s vision in collaborating with Samsung Electronics. What impact are you expecting the collaboration between the two industry leaders to make in the market?</strong></p>
<p><strong> </strong></p>
<p><strong>Feng:</strong> Intel appreciates how Samsung has been focused on delivering superb user experience through devices, accessories and a software ecosystem. We are committed to collaborating with Samsung to bring consumers the best products, technology and experiences. The launch of the Galaxy Book4 series is a testament to the deep collaboration between the two companies.</p>
<h3><span style="color: #000080"><strong>A New Era of AI PCs</strong></span></h3>
<p><strong>Q. How do you expect the new Galaxy Book4 series to impact the PC market?</strong></p>
<p><strong> </strong></p>
<p><img loading="lazy" class="alignnone size-full wp-image-149699" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/02/Galaxy-Book4-series-x-Intel-Partnership_main2.jpg" alt="" width="1000" height="563" /></p>
<p><strong>Lee:</strong> The PC market is expected to grow worldwide in 2024. The AI PC represents additional growth opportunities as we capture the benefits of new AI experiences for end users. We are confident that the Galaxy Book4 series — equipped with Intel’s latest Core Ultra chipset in combination with Samsung’s hardware heritage and connected ecosystem — will offer a superb productivity experience as we enter the new era of AI PCs.</p>
<p><strong>Q. Given the ever-evolving demands of consumers, what lifestyle trends are Intel and Samsung paying the most attention to in the PC industry today?</strong></p>
<p><strong> </strong></p>
<p><strong>Lee:</strong> More than ever, consumers are looking for the flexibility to work, learn and play from anywhere. Consumers need to feel connected, productive and secure, with a range of tools available at their fingertips that help them optimize every experience. We are committed to empowering people to experience new possibilities that enhance their everyday lives. As devices become more integrated, the PC is set to play a key role in enabling connectivity that changes the way consumers interact with their PCs, phones, tablets and other devices.</p>
<p>With every iteration of the Galaxy Book series, Samsung is bringing more intelligent, connected and secure PC experiences to consumers worldwide. The Galaxy Book4 series will be available starting February 26 in select markets, including France, Germany, the U.K. and the U.S. For more information, please visit <a href="https://www.samsung.com/galaxy-book/" target="_blank" rel="noopener">samsung.com/galaxy-book</a>.</p>
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