“By offering a wide array of refrigerator options across type and also screen sizes, we are expanding choices to meet diverse household requirements,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Consumers can enjoy greater flexibility in choosing fridge designs while benefiting from the AI-powered smart home experience Samsung provides.”

A Smarter Way To Manage Food, Home, Family Communication and Entertainment

Samsung’s new refrigerators incorporate the intuitive 9” AI Home screen and 32” or 21.5” Family Hub screens, which are designed to enhance four key areas of daily life: Food, Home, Family Communication and Entertainment. The first category, food, is especially powered by the upgraded AI Vision Inside, which adds four more food items to the list of recognizable types for a total of 37. Furthermore, adding on to fresh food items, AI Vision Inside can now also recognize processed food items. Refrigerators with the enhanced AI Vision Inside will recognize and recommend users to save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with designated names.³ Based on the improved food list, the screen will provide tailored recipe recommendations and meal planning,⁴ making home cooking more seamless and personalized.

Beyond food, the screens also enhance smart home connectivity. The latest advancements provide deeper integration into the smart home ecosystem, making the refrigerator a central hub capable of controlling connected appliances throughout the entire home. With the integration of Map View, users can monitor and control Samsung appliances and even third-party smart home devices⁵ like lights and smart plugs. There’s also SmartThings Energy,⁶ which helps users track and optimize their energy consumption, facilitating greater efficiency in everyday life. The intuitive display provides users with access to a great deal of information about their home, with users also being able to issue voice commands through Bixby.⁷

The new Daily Board feature keeps everyone informed and connected. Placed at the heart of the home, the refrigerator screen delivers real-time updates throughout the day — whether it’s the morning weather and schedule before heading to work, or daily energy consumption reports in the evening. Users can also easily access their schedules through voice commands and receive tailored responses. By recognizing each family member’s voice and replying accordingly, Bixby will serve as both a helpful assistant for the entire household and for each person individually.⁸ Additional family-focused features include a shared gallery for storing precious memories and a calendar to help with daily planning.

Samsung’s latest refrigerators also redefine entertainment in the kitchen, allowing users to stay engaged while cooking or spending time with family. With Spotify integration, users can listen to their favorite music or podcasts directly from their fridge.⁹ SmartView Mirroring enables seamless screen sharing from smartphones or Samsung TVs, and the dedicated gallery feature lets families display their favorite photos, adding a personal touch to the kitchen.

The Next Generation of Refrigeration

The 4-Door Refrigerator is designed to meet the needs of modern households with its innovative features.¹⁰ The 9” AI Home applied on select models allows the refrigerator to integrate seamlessly with the smart home ecosystem. Models that incorporate Hybrid Cooling technology¹¹ keep produce fresh for even longer, while also allowing extra space¹² by utilizing a peltier module that is compact in size for cooling. By utilizing the conventional compressor and the Peltier module together, AI Hybrid Cooling is capable of providing additional cooling whenever necessary, such as when the internal temperature increases or when AI predicts a potential rise.¹³ When users put in a large amount of groceries after shopping or open the door multiple times in the summer, the Peltier module will assist the compressor to maintain a consistent internal temperature.

The 4-Door Refrigerator also comes in Kitchen Fit design, allowing agile installation that requires only a tiny gap of just 4mm from the sides and 20mm from the top. Also, the refrigerator’s doors have been enhanced with SpaceMax insulation technology that uses less amount of high-efficiency insulation, increasing the space in the doors by 56% compared to previous models equaling 10L in capacity.¹⁴ Users can also enjoy convenience with the wide opening door that opens more than 90 degrees, and the food showcase to store frequently used items.

The 4-Door French Door Refrigerator, launching in North America, is available in various configurations, including a 32” Family Hub and a 9” AI Home. This flexibility allows users to choose the best fit for their kitchen. The Auto Open Door¹⁵ feature ensures hassle-free accessibility with just a gentle tap, making it accessible to everyone in all kinds of situations to effortlessly access the inside of the fridge. It also has a Beverage Center that includes a water dispenser and a 1.4L Auto-Fill Water Pitcher that is dishwasher safe¹⁶ and BPA free.¹⁷ Apart from ensuring that fresh, filtered water is always available, the pitcher also allows users to infuse their water with fruits and herbs.

The Side-by-Side Refrigerator also offers multiple screen options, including the 21.5” Family Hub and 9” AI Home.¹⁸ The model, featuring an Auto Open Door that opens up widely makes it simpler to reach stored items,¹⁹ is designed for users who prioritize easy access and organization. Select European models are equipped with Hybrid Cooling technology — as seen in the 4-Door refrigerator — to maintain freshness by preventing temperature fluctuations.

All three types of refrigerators come with the AI Energy Mode feature, allowing users to reduce energy consumption by up to an additional 10%.²⁰ Users can choose to activate the mode always or when electricity bills are expected to exceed the preset target.

With these latest innovative solutions, Samsung continues to push the boundaries of the connected kitchen, transforming the refrigerator into an intelligent hub that enhances food management, smart home integration and entertainment. By seamlessly blending AI-enabled convenience with energy efficiency, Samsung is redefining how users interact with their appliances and bringing the future of the smart home to life.

¹ A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.
² Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
³ Processed foods are limited to those that keep a certain packaged form. AI Home recommends to save the item after it has been input more than 4 times during 30 days.
⁴ Requires login to the Samsung account. The recommendations and meal plans may not fit personal preferences in some cases.
⁵ A Wi-Fi connection and a Samsung account are required. Third-party devices must by SmartThings compatible.
⁶ Available on Android and iOS devices. All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account. The energy usage and estimated cost shown in SmartThings Energy may differ from your actual usage and cost. Availability may vary by country, region, service provider, network environment, or device, and may change without notice.
⁷ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.
⁸ Available starting from 2025 May through over-the-network update. Customized answering is available on select usage cases such as accessing Calendar, Gallery, Find my Phone.
⁹ Available in all countries excluding China, Qatar, Yemen, Russia, Sudan
¹⁰ Available in North America, Europe, Latin America, Southeast Asia and the Middle East in 2025. Available screen sizes may vary.
¹¹ Available on select models of the 4-Door refrigerator in 2025.
¹² Based on internal testing, compared to existing Samsung RF9000D model (RF65DG9H*-Global, RF23DB99*-NA/LATAM)
¹³ The Peltier element is a semiconductor-based component that cools using just electricity, without refrigerant. It operates when either the temperature in the refrigerator rises above the normal range or AI predicts that the temperature will rise in 5 minutes due to a long period of food storage or cleaning, based on an analysis of the user’s refrigerator opening and closing pattern.
¹⁴ Based on internal testing, compared to Samsung RF60DB9KF*** model launched in Korea. The capacity may vary by models, region, and feature specifications.
¹⁵ An automatic closing function is not available. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins. The user may need to adjust how the refrigerator is installed if the doors don’t open properly. The touch sensors can be turned on/off from the display or SmartThings app and the default setting is ‘Off’. The Auto Open Door function may be activated inadvertently by contact with any body part or by a child or pet.
¹⁶ Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.
¹⁷ Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.
¹⁸ Available in Europe, Southeast Asia, China, the Middle East, Africa and the Commonwealth of Independent States (CIS).
¹⁹ You can select the door opening level using the SmartThings App (SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required). The ‘Wide-open’ option automatically opens the door by an angle of 80 degrees or more, but the door does not close automatically. The ‘Semi-open’ option reduces the force required to open the door, and automatically closes the door after a certain period of time if the door is left open. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins.
²⁰ The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. AI Energy Mode can be activated in SmartThings Energy, which is available on Android and iOS devices. SmartThings Energy requires Wi-Fi connection and a Samsung account.

Samsung Electronics today announced a multi-year partnership with Instacart, collaborating to add a new and convenient way for consumers in the U.S.¹ to shop for groceries directly from the screens of their Samsung Bespoke refrigerators.² Through the integration of Samsung’s proprietary food recognition technology (AI Vision Inside³) together with Instacart’s advanced product-matching API,⁴ the partnership will enable a simple, convenient and technology-driven grocery shopping experience for our consumers.

Starting with 2025 Bespoke refrigerator models with different types of screens — including the 32” AI Family Hub+ and the new 9” AI Home — and AI Vision Inside, the new functionality will enable consumers to replenish their favorite grocery items conveniently through Instacart by leveraging the Vision AI food recognition technology. With AI Vision Inside, consumers can not only manage their food inventory, but going forward, the experience extends further by enabling replenishment through Instacart, directly from the refrigerator.

“Samsung is working tirelessly to enable a more convenient home experience for our users with innovative technologies,” said Jeong Seung Moon, EVP and Head of the Consumer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping platform will be a great example of how partnership can create a new level of convenience.”

“We’ve all dreamt of a refrigerator that could replenish itself, and now thanks to this partnership with Samsung, that’s no longer the stuff of science fiction,” said Daniel Danker, Chief Product Officer at Instacart. “With the Instacart Developer Platform that will power this seamless integration, Samsung Bespoke refrigerator owners will be able to place grocery orders and easily restock empty fridge shelves via same-day delivery through Instacart from their favorite local grocery retailers.”

The new Instacart experience will also roll out to existing AI Family Hub+ units (equipped with AI Vision Inside) via over-the-network (OTN) firmware updates during 2025.⁵ This is another example of Samsung’s Smart Forward updates, which provides added value to our consumers by enhancing the appliances they already own. The partnership with Instacart is the latest step forward in Samsung’s journey to add value to the user experience by working hand in hand with other forward-thinking technology leaders.

About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

¹ Only available in Instacart serviced areas. To check if Instacart grocery shopping is available in your area, please visit www.instacart.com
² List of refrigerator models applicable is to be determined. Wi-Fi connection and both Samsung account and Instacart account are needed.
³ As of November 2024, AI Vision Inside can recognize up to 37 food items, such as fresh fruits and vegetables. The names and expiration dates of non-recognizable food items must be set manually. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. The feature recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Updates and applicable features may vary by region and model.
⁴ An application programming interface (API) allows different software applications to communicate and work together.
⁵ Update schedule and list of applicable refrigerator models are to be determined. The firmware update will be available on compatible, legacy refrigerator units.

On November 6, Samsung Electronics hosted the Samsung Bespoke AI Kitchen Cooking Show, where Chef Lim presented a selection of inventive dishes prepared with Bespoke AI appliances and showcased the state-of-the-art capabilities of the AI-powered kitchen — designed to make cooking accessible and enjoyable for all. Samsung Newsroom caught up with Chef Lim to discuss how the Samsung AI Kitchen is elevating the culinary experience.

▲ Chef Lim Hee-won

Q. The dishes presented at the event were just as impressive as those featured on “Culinary Class Wars.” How was your experience in the Samsung AI Kitchen?

From the moment I stepped into the Samsung AI Kitchen, I felt like I had a reliable partner by my side. The AI Vision Inside¹ feature recognized ingredients I added to the Bespoke 4-Door Refrigerator with AI Family Hub and recommended recipes based on ingredients that were nearing their expiration dates. Then, the Bespoke AI Induction cooktop² and Bespoke Qooker Oven³ automatically adjusted their temperatures and cooking times to match the corresponding recipe, allowing me to cook several dishes at once. I discovered that anyone can cook like a seasoned chef in the Samsung AI Kitchen.

▲ Chef Lim at the Samsung Bespoke AI Kitchen Cooking Show

Q. You mentioned being impressed with the Samsung AI Kitchen’s food ingredient management system. Could you tell us more?

My restaurant BUTO takes its name from the Korean words “bu” (parents) and “to” (soil), symbolizing fresh ingredients sourced from the “soil of our parents.” As such, I place a great deal of importance on the freshness of the ingredients I use in my kitchen. The Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside serves as an invaluable assistant for someone like me. Not only does the feature allow me to log ingredients and enter their expiration dates, but it also alerts me when items are about to expire. Thanks to AI Vision Inside, I can efficiently utilize smaller, often overlooked ingredients while they’re still fresh. Chefs typically spend a lot of time organizing their fridge, so having an automated process means we can focus more on cooking.

▲ Chef Lim demonstrating his cooking at the event

Q. Out of the Samsung AI Kitchen’s many features, which one was the most convenient?

It was fascinating to see Bixby, Samsung’s AI voice assistant, play a key role in the kitchen. I could simply say, “Open the fridge door,” without needing to call out “Hi Bixby!” for the fridge door to open when my hands were full of ingredients. While I was busy cooking, a quick “Hi Bixby, find me a rice pot recipe” instantly brought up helpful recommendations.

Q. Which of the cooking modes in Samsung’s Bespoke Qooker Oven is your favorite?

Auto Cook meat recipe⁴ is both my favorite and most frequently used setting. Cooking meat evenly requires skill, and I was impressed by how the Bespoke Qooker Oven delivered professional results with ease.

▲ Chef Lim plating food at the event

Q. What kitchen appliances do you use most often on a day-to-day basis?

I had always used gas stoves, often considered the centerpiece of the kitchen. However, I began to worry about the safety of using gas after my child was born. That’s when I switched to induction stoves and discovered the Samsung Bespoke AI Induction cooktop and its AI boil-over prevention⁵ feature that prevents spillovers. When I’m doing household chores or taking care of my child, it’s easy to lose track of what’s on the stove — but the AI boil-over prevention feature detects boiling liquids and automatically adjusts settings so I can rest assured knowing everything is under control.

Q. How would you define the Samsung AI Kitchen in just a few words?

The Samsung AI Kitchen is a “chef’s team.” From ingredient storage and management to recipe guidance and creating an optimal cooking environment, each process is seamlessly connected across one cohesive, organic system. It’s like having a dependable teammate in the kitchen, one that anticipates my every need. The kitchen of my dreams.

▲ Dishes prepared by Chef Lim at the event

The AI technology in Samsung’s Bespoke AI appliances has transformed the kitchen into an enriching space for everyday life. Samsung’s AI Kitchen redefines the heart of the home, combining seamless device compatibility with innovation and convenience.

¹ As of November 2024, AI Vision Inside can recognize up to 37 food items, such as fresh fruits and vegetables. The names and expiration dates of non-recognizable food items must be set manually. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. The feature recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Updates and applicable features may vary by region and model.
² Product is available only in Korea.
³ Product is available only in Korea.
⁴ Availability of applicable features may vary by region and model.
⁵ Availability of applicable features may vary by region and model.