Approach – Samsung Global Newsroom https://news.samsung.com/global https://img.global.news.samsung.com/image/newlogo/logo_samsung-newsroom.png Approach – Samsung Global Newsroom https://news.samsung.com/global 2015 https://news.samsung.com/global/wp-content/plugins/btr_rss/btr_rss_xsl.css What's New on Samsung Newsroom Wed, 22 Apr 2026 08:00:00 +0000 en-US hourly 1 <![CDATA[[Video] A New Approach to IoT, at the Heart of Samsung’s IFA Exhibit]]> https://news.samsung.com/global/a-new-approach-to-iot-at-the-heart-of-samsungs-ifa-exhibit Sat, 05 Sep 2015 00:30:42 +0000 http://bit.ly/1p0kQ2Z To show people the full potential of the Internet of Things, Samsung realized that it needed to go beyond technology and really demonstrate organically what the IoT can be. That’s why we teamed up with the famous Italian architect and designer Ferrucio Laviani to create a special IoT Zone for IFA 2015 in Berlin.

The IoT Zone is a peaceful, reflective area in the middle of Samsung’s exhibition space. It’s a circular space, symbolizing the infinite and boundless possibilities of the IoT. With 24 glass showcases, arranged like the pages of a popup book, the IoT Zone explores four major aspects of our approach to the IoT: SleepSense, the SmartThings platform, Smart TV and the Gear S2.

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