Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) 2026 Collection, a curated digital exhibition available exclusively on Samsung Art Store. The collection brings together 24 works by Swiss and Switzerland-based artists from eight renowned galleries exhibiting at Art Basel in Basel 2026, held from June 18-21 in Switzerland.

“Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying and living with art.”

Reflecting the range of artistic voices across the Swiss art scene, the ABB 2026 Collection will be available on Samsung Art Store starting today. The digital collection is a continuation of Samsung and Art Basel’s global partnership and brings select works from Art Basel fairs to Samsung Art TV users around the world.

A Closer Look at the ABB 2026 Collection

The ABB 2026 Collection offers a regional view of Art Basel in Basel through established names and rising talent from eight galleries. Participating galleries include Mai 36, von Bartha, Skopia and Blue Velvet from Switzerland, along with Fanta MLN, Hoffmann Donahue, Lars Friedrich, Sans titre and Felix Gaudlitz.

At its core, the collection highlights three Swiss-born artists spanning multiple generations of contemporary practice:

Thomas Huber’s “16.7.2024” reflects his distinctive approach to painting, where image and text converge to explore picture space as both a visual and philosophical construction.

Tobias Kaspar’s “The Japan Collection” examines systems of value, taste and desire through a multidisciplinary practice that bridges art and fashion.

Athene Galiciadis’s “Stillleben (Reflection on longings and belongings)” presents a richly layered visual language, combining geometric and organic forms with references to craft, design, science and spirituality.

“Basel is a city where art is experienced with great depth and attention, and I am pleased that this spirit is reflected in the Samsung Art Store’s ABB 2026 Collection,” said Maike Cruse, Director of Art Basel in Basel. “Together with Samsung, we highlight artists based in Switzerland. The collection reflects the richness, diversity and vitality of the region while reinforcing our commitment to connecting regional scenes with a global audience.”

Bringing Samsung Art Store to Life at Art Basel

At this year’s Art Basel in Basel, visitors can experience Samsung Art Store through an immersive installation that shows how art can move beyond the gallery and into everyday spaces. The experience will feature a gallery-style Art Wall composed of displays from Samsung’s 2026 Art TV lineup, including Micro RGB, OLED, The Frame Pro and The Frame. The Art Wall will showcase selected works based on attendees’ visual preferences and offer a preview of the ABB 2026 Collection, highlighting how Samsung display technology can make art feel more personal in the home.

Samsung’s Art Basel exhibit will also feature a collaboration with visual artist Daniel Arsham, Samsung’s new Art TV ambassador. Designed for The Frame Pro, Arsham’s custom bezel turns the TV frame into a sculptural surface, with a three-dimensional pattern inspired by topographical mapping data. It is paired with on-screen artwork inspired by erosion patterns and crystalline forms, extending the work into the surrounding space and reflecting Arsham’s exploration of time, material and everyday objects.

Samsung Art Store: Curated Art for Everyday Spaces

Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and more than 80 partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, including The Frame, The Frame Pro, Micro RGB, Neo QLED and OLED,¹ the platform gives users access to museum and gallery pieces through screens designed to fit naturally into any interior.

As the global TV market leader for 20 consecutive years,² Samsung continues to advance display technology that presents art with clarity, color accuracy and detail. Through Samsung Art Store, users can explore a wide range of artworks, including the ABB 2026 Collection, and bring curated pieces into everyday spaces.

For more information, visit www.samsung.com.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded through new digital platforms including Zero 10 and the Art Basel App, and initiatives such as the Art Basel and UBS Global Art Market Report and Survey of Global Collecting, Art Basel Awards and Art Basel Shop. For further information, please visit artbasel.com.

1. S95H and S99H only. ︎
2. Omdia, Feb. 2025. ︎

▲ RM reflects on how art is transforming his life at “Talk With RM” during Art Basel in Basel 2025.

As the art world converges at Art Basel in Basel 2025, Samsung Electronics hosted a special two-part media session spotlighting the evolving role of art in daily life. Titled “Living With Art,” the event brought together Samsung Art TV global ambassador RM of 21st century pop icons BTS, Clément Delépine, Director of Art Basel Paris and featured artist Basim Magdy to explore how technology is transforming how people experience, collect and live with art.

Together with Sofia Monteiro, Curator at Samsung Art Store Europe, the speakers shared how digital platforms like Samsung Art TV are helping to make art more accessible, more personal and more emotionally resonant in people’s everyday lives.

Part 1: RM on Finding Peace, Presence and Personal Taste Through Art

▲ “Talk With RM” at Art Basel in Basel

RM spoke candidly about how art has become a profound source of comfort, curiosity and connection in his life. Seated with Monteiro in a relaxed lounge space, he reflected on his early love of literature, his discovery of visual art and how innovative digital platforms like Samsung Art Store are modernizing access to art, particularly for those unsure where to begin.

“Art is already deeply embedded in our lives — in literature, architecture, film and, of course, music,” he shared. “But a lot of people still find art hard to understand. I think it’s already inside of us.”

That sense of instinctual connection came into focus during a tour stop in Chicago. With time to spare, RM visited the Art Institute of Chicago, and something shifted. “I wanted to see Monet and other artists I had only read about,” RM recalled. “When I saw those works up close, the details, the textures — I was really impressed.”

RM noted that the idea of art grounding people in beauty, even in quiet or overlooked moments, is what makes living with art so meaningful. It’s also what drew him to The Frame. “Friends come over and think it’s a new media art, not a TV.”

He emphasized that digital tools can make discovery more intuitive, even playful. “Art Store Streams on Samsung Art Store break down barriers and introduce me to artists I might never encounter otherwise.”

▲ (From left) Daniel Fanslau, RM and Sofia Monteiro

RM’s participation at Art Basel in Basel 2025 also marked the launch of his curated collection on Samsung Art Store, offering users a glimpse into his artistic sensibilities with selected works that span emerging global voices to timeless modernists.

He said that he asks simple questions — such as “Who made this? And why did they make it?” — that allow him to dive deeper into the artwork.

Part 2: Reimagining the Art Experience With Technology

▲ (From left) Clément Delépine, Basim Magdy and Sofia Monteiro

The second session shifted from personal reflection to industry insight, featuring a panel moderated by Sofia Monteiro with Basim Magdy, a multi-disciplinary artist, and Clément Delépine, Director of Art Basel Paris. Together, they unpacked how digital tools are reshaping the way in which people discover, engage with and collect art.

Delépine reflected on a cultural shift — noting that while physical artwork still holds tremendous value, there has been a transformational shift in how people experience them. “People may still aspire to see or own a piece of art, but their discovery now incorporates new avenues — digital galleries, curated feeds and even algorithmic discovery,” he said. “It’s no longer just about owning an object — it’s about the experience that leads you there.”

This shift from ownership to experience is especially meaningful during a time when access to physical galleries remains limited for many. Magdy emphasized the power of being able to share art with audiences around the world. “You’re connecting with people you may never meet, and that’s both beautiful and a little surreal,” he said. “It’s not a replacement for seeing art in person, but it invites emotional connection in a new way.”

The panelists also agreed that platforms like Samsung Art Store can help people discover their artistic preferences through visual immersion. “The Frame reminds me of how we used to collect and curate images online,” Delépine shared. “You’d collect images, and over time, patterns would emerge. That process helped shape your taste, and The Frame enables something similar but in your own space.”

The conversation also acknowledged the importance of preserving the emotional depth of art, even as it becomes more digitized. “It’s like listening to your favorite band at home versus being at the concert,” said Magdy. “Digital can’t replicate everything, but it can open the door. And that matters.”

Looking ahead, Delépine pointed to AI as a tool that will likely shape the future of art, but one that shouldn’t overshadow human touch. “Using AI won’t make you an artist, just how editing tools don’t make you a director,” he said. “Vision still matters more than the tools.”

The panelists reinforced a shared vision — that technology expands, rather than diminishes, the power of art. By making it easier to access, explore and connect with, platforms like Samsung Art Store are helping to democratize creativity for a new generation of collectors and viewers alike.

A Seamless Union: Art, Technology and Accessibility

The event coincided with the launch of the Art Basel in Basel (ABB) Collection, the largest Art Basel curation yet on Samsung Art Store — featuring 38 curated works that span continents, mediums and generations. For the first time, the collection includes contributions from an Africa-based gallery and a broader variety of emerging voices.

At Samsung ArtCube, visitors were invited to explore these works up close through Samsung Art TVs including The Frame, The Frame Pro, Neo QLED 8K and MICRO LED — demonstrating how display innovation can enhance the emotional impact of fine art in the home.

“At Samsung, we see technology as a bridge, not a barrier, to emotional and cultural connection,” said Amelia-Eve Warden, Senior Communications Manager at Samsung Europe. “Whether it’s discovering a new artist or reinterpreting a classic, we’re proud to help more people make art part of their everyday rhythm.”

Living With Art On Your Terms

▲ RM poses for a photo at the “Talk With RM” session.

From RM’s candid reflections to the expert insights of art world leaders, the “Living With Art” sessions reinforced a shared belief — that art is no longer something to visit, but something to live with. Whether through a museum visit, a personal collection or a digital frame in the living room, art today is closer, more personal and more resonant than ever before.

As Samsung continues its partnership with Art Basel across all four global editions, the message is clear. Art doesn’t need to live on a pedestal. It can live with the viewer.

▲ RM’s interview at Samsung ArtCube during Art Basel in Basel 2025

▲ RM admires artwork by Kun-Yong Lee.

▲ RM engages with a piece by Basim Magdy.

▲ RM stops to look at artwork inside ArtCube.

▲ RM checks out a piece on display at ArtCube.

As an artist, collector and cultural voice, RM has long expressed his love for visual art — often sharing museum visits, artist insights and his own growing collection with the global audience. At Samsung’s ArtCube lounge, he reflected on what it means to live with art in a digital age, why accessibility matters and how technology is opening new doors for global discovery.

▲ RM participates in a talk session at Art Basel in Basel 2025.

Art, Technology and the Everyday

“When I connect with a piece of art, it’s like having a silent conversation,” said RM. “Samsung Art TV lets those conversations happen anywhere. It makes it easier for people to discover artists, reflect on their own emotions and build a personal connection with the art they choose to live with.”

Known for his thoughtful approach to art and culture, RM took the opportunity to share his personal reflections. He spoke about how art has influenced his worldview and how platforms like Samsung Art TV offer an opportunity for everyone to make art a part of their daily lives.

▲ RM views the artwork on display inside ArtCube.

▲ RM snaps a photo inside ArtCube.

▲ RM creates a personalized selfie in the artistic style of Marc Dennis.

▲ RM reflects on artwork by Kun-Yong Lee.

▲ RM observes a piece by Kun-Yong Lee.

Through the Samsung Art TV’s expansive discovery features and curated collections, RM shared that he’s been exposed to a wider world of creativity — sparking curiosity and reshaping how he thinks about visual culture. He reflected on how digital platforms like Samsung Art Store are helping viewers break out of their comfort zones and pre-set tastes shaped by algorithms.

“Every space has a mood,” RM shared during the talk session. “And sometimes a single artwork or a frame can shift that feeling. I love that Samsung Art TV gives people the freedom to discover and live with art in a way that fits their everyday rhythm.”

A Personal Vision for the Future    

RM also confirmed he is actively searching for a physical space to house his growing collection, an idea he’s hinted at in previous interviews. This gallery, he explained, would be rooted in a desire to connect East and West, past and present as well as personality and universality.

“I want to bring everything together into one space,” he said. “Maybe I’ll call it ‘rkive’ like my Instagram. It won’t be easy, but I want to try.”

▲ RM shares his thoughts on art during a talk session held at Art Basel in Basel 2025.

He expressed hope that, one day, his collection could be shared digitally through Samsung Art TV, reaching people around the world — especially those who can’t visit museums or galleries. “Unless you live in Seoul, it’s not easy to access museums or galleries to experience art in Korea.” He added that it would be great to have an ‘art bridge’ through Samsung Art TV one day, that would allow someone to “press a button and be led into a new world of art.”

Reimagining Art for Everyone

Samsung’s partnership with RM is rooted in a shared belief that technology can be a bridge to meaningful experiences. Whether it’s discovering a new artist, reinterpreting a classic or simply finding beauty in a quiet moment, Samsung Art TVs bring emotional and artistic depth to any space.

“RM’s sincerity and influence make him a natural partner for Samsung Art TV,” said Sofia Monteiro, Curator at Samsung Art Store Europe. “He’s someone who doesn’t just appreciate art — he lives with it. And that reflects exactly what our platform is all about.”

▲ “Talk With RM” at Art Basel in Basel

Through Samsung Art TVs, Samsung continues to redefine how people connect with art, turning walls into ever-evolving canvases and living spaces into curated galleries.

RM and Samsung Invite the World To Live With Art

As Samsung’s Art TV ambassador, RM continues to champion a more personal connection to art, design and culture. His partnership encourages art lovers everywhere to see creativity not as something reserved just for galleries but as something to bring into everyday life.

About RM of BTS
RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer and leader of 21st century pop icons BTS. His discography includes solo mixtapes “RM” (March 2015) and “mono.” (October 2018), as well as solo albums “Indigo” (December 2022) and “Right Place, Wrong Person” (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia and more. On May 24, 2024, RM released his critically-acclaimed second solo album “Right Place, Wrong Person.”

▲ RM, a global icon and a widely respected art connoisseur, has become the official face of Samsung Art TVs. As an ambassador, he will share his commentary on artwork via Samsung Art Store, inviting users and fans to explore the world of art through his unique lens. (Photo courtesy of BIGHIT MUSIC)

Samsung Electronics today announced RM of 21^st century pop icons BTS as the official ambassador for Samsung Art TVs.¹ The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea.

As a globally recognized art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary artwork. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world.

“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”

Samsung Art TVs, known for their fusion of advanced display technology and artistic expression, serve as immersive platforms where art comes to life. Through Samsung Art Store² — a subscription-based service featuring over 3,500 high-resolution artworks in 4K — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities.

“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”

As part of his new role, RM will appear at Art Basel, which is one of the world’s premier international art fairs and is held in Basel, Switzerland. There, he will host a special session to share his thoughts on contemporary art, collecting and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be published on the Samsung Global Newsroom.

RM’s partnership with Samsung Art TVs sets the stage for a new dialogue between art, technology and global pop culture. Through this collaboration, Samsung continues to elevate its commitment to making world-class art more accessible and personal — now with RM as the bridge between fans and the art world.

For more information, visit www.samsung.com.

About RM of BTS
RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer and the leader of 21st century pop icons BTS. His discography includes solo mixtapes RM (March 2015) and mono. (October 2018), as well as solo albums Indigo (December 2022) and Right Place, Wrong Person (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia, and more. On May 24, 2024, RM released his critically-acclaimed second solo album Right Place, Wrong Person.

¹ Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.
² Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.