Following Art Basel Hong Kong 2026, Sun’s “Ken” (2023) is exclusively featured in the new Art Basel Hong Kong 2026 Collection on Samsung Art TVs.¹

To mark the occasion, Samsung Newsroom spoke with Sun about her artistic philosophy, her visual language and what inspired this collaboration with Samsung Art Store.

Painting the Familiar Anew

Q. “Ken” (2023) is featured in this year’s Art Basel Hong Kong collection on Samsung Art Store. What’s the meaning behind this work?

My earlier iterations of “Ken” were all relatively small. This version is the first time I’ve painted him at a large scale — three meters across. I wanted the male figure in the painting to become the object of the gaze.

Barbie’s boyfriend feels very characteristic of our current moment. He has had all roughness and resistance removed. He is handsome, healthy and radiant. But he is empty. Inside, he is just plastic. He exists only as Barbie’s counterpart. I did not want to paint him as a toy, but as a living, beautiful head. When pilgrimage is stripped of traditional faith, it begins to reflect a problem of modernity.

“They were my companions in childhood, and they also carry the imprint of the time we live in.”

Q. Many of your paintings begin with familiar objects, toys or images from everyday life. What draws you to those subjects, and what do they allow you to explore as an artist?

I grew up in China in the 1990s, so I — and most people my age — did not have siblings. It was also a period of rapid economic change, shaped by reform and greater openness to global trade. My hometown, Wenzhou, is known for manufacturing.

As a child, I often visited local factories owned by friends’ families. The assembly lines and showrooms were filled with toys, eyeglasses and such goods ready for export to markets around the world. At home, I spent a lot of time alone with my dolls while my parents were away.

Later, when I was in college, I visited the city of Yiwu, known for its wholesale markets. I was struck by these small everyday objects — their shapes, materials, colors and textures all seemed to carry the atmosphere of a particular era. That experience led me to begin my “Man-Made Objects” series.

In the modern world, objects have become increasingly short-lived. I feel attached to these fleeting things made on assembly lines. They were my companions in childhood, and they also carry the imprint of the time we live in.

Q. What does painting allow you to do with these familiar objects that another medium might not?

Much like the subjects of my work, paint itself is also a material object. In a sense, I use one object — paint — to represent another object through realism. What matters to me is the painting’s physical presence. That is the key difference between a painting and an image of a painting on a screen: the painting exists physically as a real, tangible object.

I care deeply about the concept of painterliness, but I do not want my brushwork to be too expressive or too obvious. I do not want the texture to call attention to itself on the surface. I prefer to let it emerge quietly, in hidden and subtle places.

Where Nostalgia Meets the Present

“As a painter, I know painting is a very old medium. But as a younger artist, I am open to trying new languages and new tools.”

Q. What first drew you to painting as your way of seeing and interpreting the world?

I studied at an art school in Beijing, but painting had already been part of my life since childhood. Over time, through constant practice and repetition, I gradually developed my own artistic language.

When I was little, I loved Shogo Hirata’s fairy tale books and would constantly copy the characters. I was also obsessed with “Sailor Moon” and drew its characters over and over again. I still remember one moment in kindergarten when I drew a princess for my classmates and cut small slits into her dress with scissors. When I held it up to the sunlight, the light came through and made the dress seem as if it were glowing. Everyone was delighted. I think that may have been the moment I realized how interesting drawing could be — and that I wanted to keep doing it.

Q. Your paintings are incredibly precise, but they also leave room for ambiguity and feeling. How do you think about that balance as you work?

Only when the choice of object, the coolness of the brushwork and the objectivity of the viewpoint are pushed to a very high degree of precision can ambiguity and emotion rise within the painting. Otherwise, it would simply be a depiction of an object, without meaning.

Q. How have you seen technology shape the way art is made, shared and experienced today — and where do you think that relationship is headed?

New technologies are constantly reshaping the way art is made today. As a painter, I know painting is a very old medium. But as a younger artist, I am open to trying new languages and new tools. That does not necessarily mean bringing them directly into my paintings. Rather, they push me to reflect on what painting means at this moment — what I should paint next, and how I should paint it.

From the Fair to Everyday Life

Q. Samsung Art Store creates a different context for discovering and experiencing art at home. How do you think your work resonates differently on displays than it does in a gallery or museum?

When my work is shown in a more private and intimate setting through a digital screen, it can take on a different feeling from the original painting. That shift is interesting to me because it allows people to encounter the work in everyday life, in a more personal way. On displays like The Frame, viewers can spend time with an image in their own space and notice details they might experience differently in a gallery or museum. At the same time, the original painting still has its own physical presence, so I hope people remain curious to see both. Right now, “Ken” is on view at the Long Museum in Shanghai.

Q. What interested you in partnering with Samsung Art Store to bring your art into the home, and what do you hope viewers take away from that experience?

I just hope my friends turn on their Samsung TV, see my giant “Ken” and get a little surprise!

Samsung Electronics serves as the official display partner of Art Basel and launches the Art Basel Collections on Samsung Art Store. These curated digital exhibitions are available exclusively on Samsung Art Store and feature artists showcased at four Art Basel venues — Hong Kong, Basel, Paris and Miami Beach. Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and 80+ partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, it offers a new way to live with art through screens designed to fit naturally into everyday interiors.

1. Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎

Now featured on Samsung Art TVs¹ as part of the new Art Basel Hong Kong 2026 Collection, Najjar’s “europa” (2016) brings that expansive visual language into the home. Available exclusively on Samsung Art Store, the work extends the experience of Art Basel beyond the fair, revealing new layers of detail through Samsung’s display technology.

Samsung Newsroom spoke with Najjar about his visual language, the ideas behind his work and the role art can play in everyday environments.

Mapping the Contemporary Sublime

Q. Much of your work explores how we imagine and experience worlds beyond our immediate surroundings. What continues to inspire you about space as a subject?

I have had a lifelong fascination with space travel. As a young boy, Star Trek had a huge impact on me. Later, I read books by Philip K. Dick, Ray Bradbury and Arthur C. Clarke.

Films like Stanley Kubrick’s “2001: A Space Odyssey” and Ridley Scott’s “Blade Runner” remain constant sources of inspiration. Many of these visionary ideas are now turning into reality, which I find absolutely fascinating.

“We live in a time where experiences increasingly shift into virtual space.”

— Michael Najjar, artist and explorer

Q. Art and space exploration may seem like very different pursuits, but both have become central to your career. How did the path of artist and astronaut take shape in your life, and which came first?

I believe art and space exploration have been closely intertwined since the early Apollo missions — think of Robert Rauschenberg or Andy Warhol. When I began my “outer space” series in 2011, it was immediately clear to me that space exploration was entering a new phase, with a technological leap driven by the rise of private space companies.

In recent years, technological innovation has accelerated human activity in outer space, raising civilizational, ethical and geopolitical questions and calling for a new discourse on humanity’s expansion beyond our home planet. My series now includes over 80 artworks documenting the rise of the new space era.

Q. What feels most meaningful to you about presenting your work through Art Basel Hong Kong?

Art Basel Hong Kong connects global audiences with ideas beyond borders. Sharing my work here amplifies its reach and situates it within a broader dialogue about technology, space exploration and the future of human civilization.

A Visual Language of Technology and Space

Q. How do direct experiences like travel, expeditions and extreme environments shape the way you research and build an image?

We live in a time where experiences increasingly shift into virtual space. For me, physical engagement is essential: I develop concepts through dialogue with scientists, engineers and entrepreneurs, and by testing my own physical and mental limits in extreme conditions such as mountain climbing, glacier crossings and astronaut training. These experiences form the foundation of my artistic work. I like the expression “build an image” — that’s exactly what I do. The process, from the very first idea to the final artwork on the wall, can sometimes take more than a year.

Q. Technology has changed the way people create and experience art in major ways. Over the course of your career, how has that shift influenced your practice?

For me, technology has always been both a medium and a subject. I have always been fascinated by the impact of new technologies on society. Early in my career, it was about the digitalization of the photographic process; later, with the rise of the internet, interconnectivity and data flows became central. With AI, we are entering an entirely new universe, being propelled at light speed, with the risk of being swallowed by a vast black hole. What has truly changed over the past three decades is the speed of technological evolution — acceleration shapes every aspect of our human existence. Today, the focus is on the transformative power of artificial intelligence.

“It always makes a difference if you go somewhere to look at art or if you live with art.”

Q. “europa” feels closely connected to your interest in space and the unknown. Can you tell us more about the ideas behind the piece and the kind of response you hope it creates for viewers?

Europa is an extraordinary icy world, its entire surface covered by a thick ice shell several kilometers deep. Solid scientific evidence now shows that beneath this shell lies a 100-kilometer-deep saltwater ocean, possibly containing more than twice the water on Earth. There is also a high probability that Europa has the right conditions to support life.

Bringing the Infinite Inside the Home

Q. “europa” is one of the works featured in this year’s Art Basel Hong Kong collection on Samsung Art Store. What makes it a compelling piece to encounter digitally at home?

The work “europa” visualizes the surface of Jupiter’s moon Europa, one of the most likely places to find life outside Earth. The visual composition — very much inspired by German painter Caspar David Friedrich — fuses landscape portraits photographed in a glacier region of Iceland with images of the surface of the Europa moon taken by the flyby Galileo space probe. The work also conveys humankind’s irrepressible urge to discover new worlds and learn more about the origins of human life.

“Staring at stunning artworks on a Samsung TV can be way more thrilling than binge-watching the latest streaming series.”

Q. Samsung Art Store makes it possible for people to discover and experience art as part of everyday life. What does that kind of accessibility mean to you as an artist?

Samsung Art Store is about making art more accessible, interactive and part of everyday living, rather than confined to physical spaces like galleries, museums or art fairs. The artwork reaches people unexpectedly, inviting reflection in daily moments. I really like that idea!

Q. Does knowing that viewers may encounter your work at home change the way you think about how it is seen or experienced?

Well, many of my collectors have my artworks hanging at home. Knowing that people can now experience the work at home through Samsung Art TV adds a new dimension. It always makes a difference if you go somewhere to look at art or if you live with art.

Q. If someone encounters your work for the first time through Samsung Art Store, what do you hope they notice or take away from the experience?

I hope they realize that staring at stunning artworks on a Samsung TV can be way more thrilling than binge-watching the latest streaming series.

“Samsung Art Store is about making art more accessible, interactive and part of everyday living, rather than confined to physical spaces like galleries, museums or art fairs.”

Samsung Electronics serves as the official display of Art Basel and launches the Art Basel Collections on Samsung Art Store. These curated digital exhibitions are available exclusively on Samsung Art Store and feature artists showcased at four Art Basel venues — Hong Kong, Basel, Paris and Miami Beach. Samsung Art Store brings together more than 5,000 artworks in 4K from over 800 artists and 80+ partners in a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, it offers a new way to live with art through screens designed to fit naturally into everyday interiors.

1. Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H. ︎

As provider of the Official Art TV of Art Basel, Samsung welcomed visitors into an immersive exhibition shaped by light, scale and space. Pairing monumental digital imagery with more intimate viewing moments, the experience showed how art can transcend the gallery into daily life at home.

A New Home for World-Class Art

Samsung Art TV Lounge was built around the concept “Crossing Time, Crossing Space,” connecting Korean artistic heritage with a contemporary vision of art at home.

Visitors first passed through an exterior LED facade before entering the lounge, where vivid digital artwork unfolded across Samsung Art TVs.

Inside the space, a cube-like arrangement featured the Samsung OLED on the left, The Frame Pro on the right and the 130-inch Micro RGB that anchored the exhibition, capturing every nuance of brushstroke and light in true-to-artist detail.

Across the three Samsung Art TVs, selections from the late Samsung Chairman Lee Kun-Hee’s renowned Collection were presented through Samsung’s partnership with the National Museum of Korea, alongside works by Yoon-Hee, living in France, known for large, simple abstract paintings and metal sculptures that explore time, and the mix of Asian and European styles, and JongSuk Yoon, living in Germany, known for dreamy, colorful landscapes that connect East Asian traditions with Western abstract art.

Further into the exhibition, guests explored Samsung Art Store’s 2026 Art Basel Hong Kong collection, a curated selection of 25 works from 20 emerging and established artists represented by eight prestigious galleries, including Bank, CLC Gallery Venture, Lin & Lin, Pearl Lam, Rossi & Rossi, Tomio Koyama, Vacancy and Don Gallery.

Interactive moments extended beyond the Samsung Art TV Lounge, with visitors invited to explore Samsung Art TV displays across the fair and take part in an Art TV billboard selfie activation at the Hong Kong Entertainment Building Shopping Arcade, reinforcing the idea that art can be experienced as part of everyday life from anywhere.

An Evening of Art, Style and Discovery

Samsung also hosted an exclusive evening at Pier 1929, inviting guests to explore their artistic preferences with Samsung Art TV. Throughout the evening, attendees took part in an interactive program that guided them through curated activities inspired by the artworks on display.

From artwork selections to photo activations and dinner conversations, the experience fostered a personal connection with art.

Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display (VD) Business, opened the evening by reflecting on Samsung’s ongoing partnership with Art Basel and how the 2026 Samsung Art TV lineup expands access to world-class art in everyday spaces.

Art Basel, Beyond the Fair

Through its partnership with Art Basel, Samsung is bringing museum-quality artwork into the home, turning the TV screen into a more personal, everyday way to discover and live with art.

Samsung recently introduced the 2026 Art Basel: Hong Kong Collection to Samsung Art Store, a digital art subscription platform home to 5,000+ artworks, 800+ artists and 80+ partnerships.

Available across Samsung’s Art TV lineup, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED and OLED, Samsung Art Store lets viewers experience highlights from the fair wherever they are.

Samsung Electronics, global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel Hong Kong 2026 Collection. The curated digital exhibition will be available exclusively on Samsung Art Store and features 20 contemporary artists showcased at Art Basel Hong Kong, being held March 27-29 at the Hong Kong Convention and Exhibition Centre. At a dedicated booth, Samsung will demonstrate how its Micro RGB, OLED and The Frame Pro display each artwork in stunning detail.

“Building on years of collaboration with Art Basel, this collection represents the caliber of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”

The collection will be featured in stunning 4K resolution on Samsung Art Store starting today, continuing Samsung’s longstanding partnership with Art Basel and extending the experience of the fair beyond the exhibition halls to audiences worldwide.

Introducing the Art Basel Hong Kong 2026 Collection

The Art Basel Hong Kong 2026 Collection features 25 artworks from 20 emerging and established artists represented by eight prestigious galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.

The carefully curated collection reflects the cultural dynamism and diverse viewpoints that define Hong Kong’s contemporary art scene. Highlights include:

• Chinese artistic heritage and innovation, represented through works by 11 Chinese artists spanning six decades of contemporary practice.
• Michael Najjar, “europa” (2016). Najjar is a German painter and trained astronaut who is scheduled to participate in an upcoming spaceflight aboard Virgin Galactic’s VSS Unity.
• Sun Yitian, “Ken” (2023). Yitian’s work has been featured in major international collections, including a collaboration with Nicolas Ghesquière for Louis Vuitton’s Pre-Fall 2024 collection.
• Ha Bik Chuen, “Wheatfield A” (1994) and “Untitled” (1995). Chuen was a self-taught contemporary artist whose extensive archive spanning 500 boxes is being digitally catalogued by the Asia Art Archive for scholarly access.

“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang‑Le, Director of Art Basel Hong Kong. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high‑quality. It’s not about replacing the gallery — it’s about giving more people the chance to live with great art every day.”

Celebrating Cultural Legacy: The Lee Kun-Hee Collection

During Art Basel Hong Kong 2026, Samsung will also present a curated selection of 20 works from the Lee Kun-Hee Collection on Samsung Art Store, in partnership with the National Museum of Korea. Recognized as one of Korea’s most significant private art collections, the works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection reflect a long-standing commitment to cultural preservation and public access.

These treasured pieces — including “Sun, Moon and Five Peaks,” “Ten Symbols of Longevity” and “Scholar’s Accoutrements in a Bookcase” — have shaped artistic discourse across generations and continue to resonate with contemporary art circles.

The selection will be available on Samsung Art Store through January 2027, offering global audiences digital access to important works of Korean artistic heritage.

The National Museum of Korea and the National Museum of Modern and Contemporary Art are also co-hosting “Korean National Treasures: 2,000 Years of Art,” the second overseas touring exhibition of the late Chairman Lee Kun-Hee’s donations, at The Art Institute of Chicago through July 5.

Samsung Art TV: Where Art and Technology Exist in Harmony

Samsung’s 2026 expanded Art TV lineup represents a fundamental belief that art belongs in everyday spaces, integrated seamlessly with technology and design. The lineup is led by The Frame and The Frame Pro, Samsung’s lifestyle TVs that blend display innovation with design to create an immersive art-viewing experience. The expanded lineup also includes Micro RGB, Neo QLED and the OLED,¹ offering consumers greater flexibility in how they incorporate premium art experiences into their living spaces.

Samsung Art Store is available across the complete Art TV lineup. The platform features over 5,000 works by 80+ partners, including the newly launched Art Basel Hong Kong 2026 Collection. As the world’s leading TV brand for 20 consecutive years,² Samsung continues to advance display innovation designed to faithfully render works of art.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and initiatives, such as The Art Basel and UBS Global Art Market Report, the Art Basel Shop and the Art Basel Awards. For further information, please visit artbasel.com.

1. S95H and S99H only. ︎
2. Omdia, Feb. 2025. ︎

▲ Artist Marc Dennis is standing inside the Samsung ArtCube, surrounded by his artworks.

“Samsung continues to make digital art accessible to more people through our premium display lineup,” said Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “As the leader in Art TVs and Official Visual Display partner of Art Basel, the world’s most prestigious art fair, we remain committed to bringing the Art Basel experience to a wider audience with the Samsung Art Store.”

▲ Visitors at the Samsung ArtCube enjoyed various artworks on MICRO LED.

This year, Art Basel Hong Kong highlighted 240 galleries from 42 countries, with more than half of the artworks coming from Asia and the Asia-Pacific, showcasing the region’s dynamic cultural landscape.

At the fair, Samsung hosted a dedicated ArtCube lounge under the concept, ‘Borderless: Dive into the Art,’ featuring specially curated art collections available in stunning 4K quality on the Samsung Art Store. Additionally, visitors were able to experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount.

▲ Artist Jules de Balincourt is standing inside the Samsung ArtCube, surrounded by his artworks displayed on Samsung Art TVs.

The ArtCube lounge featured five premium Samsung TVs, including The Frame, MICRO LED and Neo QLED 8K, delivering a breathtaking digital art experience. Upon stepping into the ArtCube lounge, visitors were welcomed by a display of artworks unfolding across the screens, creating an endlessly expanding and immersive artistic environment that unlocked a new appreciation of digital art.

▲ (From left) Hayley Romer, CGO at Art Basel converses with Daria Greene, Head of Content and Curation at Samsung.

In addition to its dynamic lounge experience, Daria Greene, Head of Content and Curation at Samsung, hosted a series of panel discussions featuring influential voices from the contemporary art world. These sessions included:

• Bridging Worlds: How Technology is Transforming Art Appreciation & Accessibility
  This conversation with Hayley Romer, Chief Growth Officer at Art Basel, delved into how digital innovation redefined the way art was created, displayed and appreciated—making it more immersive and accessible to global audiences than ever before. Romer mentioned, “In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is a lot of fun to find and explore the lovely pieces chosen by Art Basel, as well as those from museums.”
• Blending Old & New: A Fireside Chat with Marc Dennis
  Renowned hyper-realistic painter Marc Dennis joined the discussion about his artistic practice of skillfully blending Old Master techniques with modern themes to craft art that was both timeless and provocative. “Unlike in traditional museums, Samsung Art TVs allow people to spend as much time as they want with artworks, which is important to me because my works are very detailed,” Dennis explained.

▲ Hyper-realistic artist Marc Dennis describes how the Samsung Neo QLED 8K showcases this artwork with meticulous distinction.

Samsung recently launched a new Art Store collection featuring 23 curated artworks from Art Basel Hong Kong’s renowned galleries, made available on March 17, 2025. Global subscribers to the Art Store can now enjoy more than 3,000 pieces from world-leading museums and galleries, available on Samsung TVs including The Frame, MICRO LED, Neo QLED and QLED TVs.

▲ Samsung ArtCube displayed artworks created by artist Aerosyn-lex Mestrovic.

For more information, visit www.samsung.com.

Angelle Siyang-Le, Director of Art Basel Hong Kong, is a seasoned art professional with a deep understanding of the Asian and global art markets. For over a decade, she has been instrumental in shaping and defining the fair’s vision by fostering connections with galleries, collectors, institutions and the broader arts ecosystem.

Since her appointment as director in 2022, Art Basel Hong Kong has continued to evolve and grow — reflecting the vibrant art scene in Hong Kong and the Asia-Pacific region at large. Her passion for building community has been a driving force throughout her career in the arts, aligning perfectly with Art Basel’s mission to bring people together through meaningful and inspiring art experiences.

Samsung Newsroom sat down with Siyang-Le to explore how Art Basel Hong Kong fosters creativity and collaboration through technology.

▲ Angelle Siyang-Le, Director of Art Basel Hong Kong (Image courtesy of Art Basel)

Vision and Future of Art Basel Hong Kong

Q. What is the vision behind Art Basel Hong Kong?

Art Basel is dedicated to connecting and nurturing the global art ecosystem. Art Basel Hong Kong places a strong emphasis on the Asia-Pacific region, with over 50% of participating galleries coming from this area. We actively support the local art scene through collaborations with various institutions and cultural organizations.

Each of our shows — in Hong Kong, Basel, Paris and Miami Beach — is uniquely shaped by its host city, an influence reflected in the gallery lineup, artwork and parallel programming developed in collaboration with local institutions.

Q. What role does Hong Kong play in the Asian art market?

Hong Kong serves as a pivotal gateway to the broader Asian art market. With its established auction houses, vibrant gallery scene and international collector base, the city remains a key hub for both Western and Asian art. As Asia’s leading art hub, Hong Kong continues to bridge art communities across the region and beyond.

Q. How has Art Basel Hong Kong evolved over the years?

Our fair has evolved alongside Hong Kong’s vibrant art scene, with both continuously inspiring and impacting each other. The city’s cultural landscape has expanded significantly during my time here — invigorated by a new generation of collectors, the opening of world-class institutions like M+ and the Hong Kong Palace Museum and a dynamic surge of commercial, non-profit and artist-run spaces. Internally, we have introduced numerous initiatives and programs as well. I am proud that Art Basel Hong Kong has become a cornerstone of the city’s arts community, with widespread recognition of the fair’s presence this month.

▲ Art Basel Hong Kong 2024 (Image courtesy of Art Basel)

Samsung x Art Basel: Redefining Art Appreciation

Q. As the official visual display partner for Art Basel, how is Samsung Electronics driving the integration of art into everyday life through Samsung Art Store?

The global collaboration between Art Basel and Samsung presents an exciting opportunity to merge world-class art exhibitions with cutting-edge innovations. Technology has transformed the way people engage with art, making it more accessible through platforms like Samsung Art Store. Advancements in display technology enable viewers to experience art in new and immersive ways — bringing it into their daily lives and fostering deeper connections.

▲ The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution. While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs.

Q. How do you see this partnership impacting the way people perceive and appreciate art?

Technology-driven initiatives have the power to expand cultural exchange and inspire audiences worldwide. With The Frame, Samsung has already built strong partnerships with leading museums, institutions and artists — bridging diverse artistic practices and mediums. I believe that growing these collaborations will be crucial to further integrating technology into the art world and redefining how people experience and appreciate art in their homes.

Q. What has your experience been like using The Frame in Art Mode?

I had the opportunity to explore The Frame during Samsung’s activation at our Basel and Miami Beach shows last year, and I was truly impressed by how artwork is presented on the screen. I encourage visitors to experience The Frame in Art Mode and observe how various artistic techniques and textures are rendered digitally. While The Frame offers a stunning way to enjoy classic masterpieces, what excites me most is how Samsung Art Store enhances the experience by showcasing emerging artists and fresh artistic perspectives.

▲ A comparison of The Frame Pro’s TV Mode and Art Mode

The Role of Technology in the Evolving Art World

Q. How is technology influencing the presentation and consumption of contemporary art?

Technology plays a crucial role in expanding the global reach of contemporary art and transforming how we experience and connect with it. Digital platforms have redefined accessibility, while AI and blockchain are revolutionizing how art is created, traded and authenticated. Last year at Art Basel Miami Beach, we introduced an AI-powered mobile app to make exploring the fair more intuitive and engaging. Our use of technology is all about enhancing the visitor experience — offering audiences fresh, innovative ways to discover new artwork, navigate the fair seamlessly and connect with galleries.

Q. What changes have you noticed in the art world?

Collector interests are shifting. There is a growing demand for emerging artists and increased recognition of local artists, whose presence in private collections is rising. Additionally, a generational shift is underway as younger collectors take on a more active role in shaping the market.

▲ “Enduring as the universe (天長地久, 2024)” by Ticko Liu displayed on The Frame Pro

Q. What opportunities excite you most about Art Basel Hong Kong’s future?

I’m excited to continue deepening collaborations within Hong Kong’s dynamic arts community and contributing to Asia’s art ecosystem. Strengthening regional and global connections not only enriches the fair but also fosters a broader dialogue around contemporary art. Through meaningful partnerships such as Art Basel’s collaboration with Samsung, we can continue to progress while staying true to our core mission — delivering world-class art fairs for our global community of galleries, artists, partners and collectors.

This year, Art Basel Hong Kong will take place from March 28 to 30 at the Hong Kong Convention and Exhibition Centre. Visitors are invited to explore premier galleries from around the world and discover diverse artistic perspectives through modern and contemporary artwork.

▲ Zhu Jinshi’s This Triptych is as Gorgeous as the Autumn in a Scented Room (2023) shown on Neo QLED 8K by Samsung.

Samsung Electronics, the Official Art TV of Art Basel, today announced that it is bringing contemporary masterpieces from galleries exhibiting at Art Basel Hong Kong 2025 to a global audience. Starting today, subscribers of the Samsung Art Store, a premium digital art platform exclusively available on Samsung TVs, will have access to a curated collection of 23 select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from March 28-30,¹ 2025 at the Hong Kong Convention & Exhibition Centre.

The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution to bring the program of Art Basel galleries into their homes. The Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning 4K quality with just a few clicks.”

Bringing the Art Basel Experience to Samsung TVs

▲ Ticko Liu’s Enduring as the Universe (2024) shown on Neo QLED 8K by Samsung.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris and Miami Beach. Through the Samsung Art Store, a curated selection of these masterpieces is now available beyond the exhibition halls, allowing art lovers worldwide to experience select artworks presented by leading international galleries at Art Basel – all from the comfort of their homes.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge, titled ArtCube,² at Art Basel Hong Kong on March 28-30. The showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork, including those from the Art Basel collection in breathtaking detail. Under the theme “Borderless, Dive into the Art,” ArtCube visitors will engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung presents a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung leads each engaging one-on-one dialogue. The conversations feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Expanding Samsung’s Digital Art Leadership

While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs,³ as part of Samsung’s mission to bring world-class art to an even bigger audience. In addition to the Art Basel Hong Kong collection, Samsung will continue its partnership with one of the world’s most prestigious art fairs by introducing exclusive artworks from Art Basel’s Basel and Paris collections later this year.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

For more information, visit www.samsung.com.

* The content has been revised to provide more accurate information.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.

¹ Event is open to the public from March 28-30, after VIP opening from March 26-27.
² Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.
³ For models Q7F and above.