Unfold Samsung Galaxy Z Fold7 — your ultimate travel companion with multimodal capability for smoother and smarter travel.

As the thinnest and lightest Galaxy Z Fold series device yet, its pro-level cameras and AI features make it the ideal travel buddy. Translation: zero travel stress, max fandom vibes.

Before You Go: Unfold Your Travel Planner

You’re about to witness a once-in-a-lifetime reunion show, and it’s also your first time visiting Seoul. Relax. Galaxy Z Fold7 will handle the details.

Press and hold the side button to activate Gemini. Drop your concert date, hotel address and wish-list spots, then tell it:

“Recommend a 4-day, 3-night itinerary including a K-pop concert and save it to Samsung Notes.”

Gemini generates a custom itinerary, complete with must-visit fan cafés and your personal favorite’s trainee-era hangouts, fueling your ultimate K-pop pilgrimage.

“Should I pack this T-shirt or a hoodie?”

Don’t know what to pack? Let Gemini suggest for you. Activate camera sharing on Gemini Live to hold up your outfit options and just ask Gemini what works best to get real-time advice. It will consider Seoul’s weather and the kind of exploring you’ll be doing. No more overpacking so you’ll have more room in your luggage to bring home all that concert swag.

When the jet-set countdown starts, Now Brief has you covered. It shows your boarding pass details, Seoul’s current weather and real-time exchange rates front and center — so you can check what matters at a glance, before your trip.

Gate to Stage: AI Navigates Your Tour

You land at Incheon International Airport and the clock is ticking. So you ask:

“What’s the fastest and most affordable route to my hotel carrying two suitcases?”

In no time, Gemini displays side-by-side cards for airport express trains, buses and taxis, complete with fares, travel times and transfer counts all laid out.

Seoul Highlights, From Tradition to Modernity

After leaving your luggage at the hotel, day one kicks off at Bukchon Hanok Village, the perfect “Hello, Korea” setting for your vlog. Rest Galaxy Z Fold7 on a ledge — Flex Mode lets you shoot easily, no tripod needed, while capturing the full Hanok backdrop.

But wait. Those unwanted photobombers in your pictures? Gone. Galaxy AI’s Photo Assist understands the whole scene, and Suggest Erases automatically detects and removes them with one tap. All done without post-editing hassle. Plus, with Side-by-Side Editing and Show Original, you can instantly compare the before-and-after images on the unfolded screen.

Next stop: K-beauty heaven. Aisles and aisles of products, but when you pick one up to read the label, it’s all in Korean. No worries. Camera sharing on Gemini Live can translate the ingredient labels listed in Korean, sprinkling in emojis for context to help you know what you’re buying. Still overwhelmed? Ask Gemini:

“Recommend one for sensitive skin.”

Gemini cross-checks the ingredients and suggests a top 3 recommendation list tailored to you. You can check out like a skincare pro, not a confused tourist.

Main Stage Moment: Your Favorite Idol Up Close

It’s finally the big day. Your lightstick is charged, your phone is fully juiced and the stadium is crowded with fans. You might be stuck in the nosebleeds, but Galaxy Z Fold7’s 200MP camera captures your personal favorite up close with crystal-clear detail. Moreover, thanks to the 10MP 100° front camera, you can squeeze all your new friends into one frame and still grab the boys on stage too. When the arena goes dark, Nightography kicks in, turning a sea of flickering lightsticks into sharp, balanced footage you’ll replay on a loop after the encore.

Final Encore: Edit and Elevate

Say goodbye, Seoul — hello airborne edit bay. Plane rides are perfect for some creativity. With Galaxy Z Fold7’s expansive screen, editing your travel vlog is easier than ever. Use the Audio Eraser to reduce the sound of the crowd’s background noise so your favorite member’s vocals shine.

Z Fold7: The Perfect Travel Companion

Galaxy Z Fold7 isn’t just another travel gadget — it’s the backstage pass, stylist, translator, map and editing tool that elevates your creativity to the next level. It’s no longer the smartphone era; welcome to the age of the AI sidekick. Skip the endless search bars and just talk. Unfold your phone, and half your trip is already handled. So go ahead, live your best wanderlust life. Galaxy Z Fold7’s got your back from takeoff to touchdown.

Audio Eraser, introduced in the Galaxy S25 series, was designed to address such situations by reducing unwanted background noise and enhancing desired sounds to help users create more immersive videos.¹ Galaxy AI features like Audio Eraser — developed with a deep understanding of user needs — was made possible thanks to the proactive efforts of Samsung Research and the Mobile eXperience (MX) Business at Samsung Electronics.

Samsung Newsroom sat down with audio technology experts from the AI Solution Team at Samsung Research to learn more about the development of this innovative feature.

▲ (From left) Kyoungbo Min, Hejung Yang, Hosang Sung and Jiwon Kim from the AI Solution Team at Samsung Research

Source Detection: The Future of Next-Generation Audio Technology

Audio Eraser enables users to adjust sounds within a video by removing unwanted noise and enhancing the audio they want to highlight. The feature quickly scans a video to detect and separate sounds by type, and can be used not only on clips recorded by the user but also on videos that have been shared or received.

Just as Object Eraser improved image editing and usability with its debut in the Galaxy S21 series, Audio Eraser was developed to deliver a more advanced and seamless multimedia experience across both audio and video.

▲ Audio Eraser allows users to adjust sounds by type within a video.

Developing Sound Source Detection and Separation Models

Audio Eraser recognizes six types of sound — voices, music, wind, nature sounds, crowd noise and ambient noise. Using sound source detection technology, the feature quickly identifies what sounds are present and where they occur in a video. Then, through sound source separation technology, it isolates and classifies each sound into distinct categories.

To build AI models capable of detecting and isolating these audio types, the research team began by collecting a robust set of training data. They simulated a wide range of real-world video recording scenarios to generate diverse audio datasets — and even went into the field to capture everyday sounds firsthand.

“Wind was particularly challenging to work with,” said Hejung Yang from the AI Solution Team at Samsung Research. “Besides refining our wind simulation technology, we enhanced our dataset by recording actual wind sounds outdoors whenever strong winds occurred — even after work or on weekends.”

In addition, the team devoted extensive time to improving the performance of the sound source separation model by carefully reviewing countless video clips multiple times.

“Each developer compared and analyzed more than 1,000 audio samples every week under a variety of conditions,” said Jiwon Kim. “Through continuous experimentation, we worked to identify the most effective sound source separation model to ensure consistent, high-quality results.”

▲ Samsung researchers work on developing audio technology for Audio Eraser.

Delivering a New User-Centric Listening Experience

As Audio Eraser runs on-device, it offers an enhanced user experience with real-time editing and improved privacy protection. Samsung’s long-standing expertise in developing competitive on-device AI capabilities across various features played a key role in Audio Eraser’s success.

“We focused on developing AI models and algorithms capable of fast, on-device processing,” said Hosang Sung. “A great deal of effort went into creating an optimized AI solution that runs smoothly with low power consumption.”

Supported by a strong AI research infrastructure, Samsung Research continues to strengthen its capabilities in advanced audio technologies.

“We are committed to developing next-generation solutions that elevate the usability of mobile devices,” said Hoonyoung Cho, Vice President and Head of the AI Solution Team at Samsung Research. “Through sound control and audio enhancement technologies, we aim to deliver a truly selective and personalized listening experience.”

Integrated Collaboration With Product Development Teams

Turning advanced research into a consumer-ready solution brought a new set of challenges. For instance, when editing video and audio simultaneously, playback needed to remain smooth and uninterrupted. Additionally, processing videos longer than an hour required specialized technology capable of completing the task within the same timeframe.

To address these challenges, Samsung Research and the MX Business worked together — from proposing user-centric ideas to repeatedly testing software optimization techniques and evaluating audio quality. Together, they explored multiple approaches to determine the most effective solution.

The cross-functional collaboration had already proven successful in the development of the Galaxy Buds3 series (Buds3, Buds3 Pro). As the needs for listening in noisy environments grows — for everything from music and media experiences to listening to clearer phone calls — Active Noise Cancellation (ANC) has become an increasingly essential feature in wireless earbuds. Samsung raised the bar by developing its own Adaptive ANC technology. The Galaxy Buds3 series adapts to the fitting conditions of different users and changes in fit caused by prolonged wear to deliver optimized ANC performance.

Since earbuds are worn directly in the ear, close coordination between hardware and software teams was essential to finalize product specifications and fine-tune the ANC technology.

“We developed multiple algorithms in advance to accommodate different hardware conditions,” said Kyoungbo Min. “Through extensive simulations, we prepared a solution that could be quickly adapted to any chipset or device. The development process involved iterative revisions and improvements, but the close collaboration between advanced research and product teams helped accelerate commercialization.”

Sound source separation is a core area of next-generation audio technology, and Samsung continues to advance its foundational innovations in this field. With Audio Eraser making full use of sound source separation, the company is preparing to expand into a range of new applications. The ongoing evolution of Galaxy AI is expected to deliver even more practical and intuitive features for consumers.

¹ Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source and the condition of the video. Accuracy of results is not guaranteed.

Samsung Newsroom explores some of the standout campaigns that marked the arrival of the Galaxy S25 series worldwide.

[Australia] Elevating Morning Commutes With the Galaxy Go Fleet

In Australia, Samsung launched the Galaxy Go Fleet — a fleet of custom-branded watercraft that transformed daily commutes across Sydney Harbour and the Brisbane River into an interactive Galaxy S25 experience. Passengers on board had the opportunity to test key Galaxy AI features, including Now Brief and Audio Eraser, and experienced firsthand how the Galaxy S25 series helps them start and navigate their day with ease.

[Peru] Introducing the Galaxy AI Train on Lima Metro’s Line 1

Samsung Peru became the first tech company in Peru to rebrand a metro train by introducing the Galaxy AI Train on Lima Metro’s Line 1, a key transportation route serving over 500,000 passengers daily. In celebration of the Galaxy S25 series launch, passengers received exclusive metro cards and promotional goods — further enriching their unique transportation experience.

[Chile] Transforming Tobalaba Metro Station and Illuminating Santiago’s Night Sky

Samsung Chile made its mark in Santiago with two high-profile activations to celebrate the launch of the Galaxy S25 series. Tobalaba Metro Station, one of the city’s busiest transit hubs, was officially renamed “Galaxy AI” — immersing daily commuters in the Galaxy S25 experience.

The celebrations continued with a spectacular drone light show where over 300 drones illuminated Santiago’s night sky with stunning visual arrangements alluding to Galaxy AI and the Galaxy S25 series. The synchronized performance mesmerized spectators, turning the city skyline into a dazzling tribute to Samsung’s latest mobile innovations.

[United States] Bringing Stunt Action to the Oscars With Galaxy AI

In the U.S., Samsung celebrated the Galaxy S25 Ultra during the 2025 Oscars with two high-energy ads featuring stunt performers — developed in collaboration with Disney Advertising, ArtClass Content, Empire Stunts, Kimmelot, Maximum Effort, More Media and Really Original. The campaign highlighted the Galaxy S25 Ultra’s advanced AI-powered video-editing capabilities such as Audio Eraser, a feature that removes unwanted background noise. By demonstrating how Galaxy AI enhances both professional filmmaking and everyday content creation, the initiative put stunt professionals in the spotlight — recognizing their contributions to the industry while showcasing Samsung’s state-of-the-art mobile technology.

[United Kingdom] Celebrating Everyday Moments With a Personal Touch

Samsung U.K. embraced a more personal approach by highlighting how the Galaxy S25 Ultra enhances daily life. Through engaging social media content created in collaboration with Anaïs Gallagher and Molly Moorish-Gallagher, Samsung demonstrated the Auto Trim feature, which allows users to effortlessly edit their favorite video clips and even generate highlight reels. Additionally, the campaign illustrated how the Galaxy S25 Ultra, through the Now Brief feature, integrates itself into users’ bedtime routines by providing personalized updates and content — thereby helping them wind down more easily after a busy evening.

[Malaysia] Lighting Up Kuala Lumpur With Fireworks and Laser Beams

Samsung Malaysia celebrated the arrival of the Galaxy S25 series with spectacular fireworks and a laser show over the Merdeka 118 tower. In addition, Samsung hosted the Edit & Win contest — inviting participants to creatively edit a fireworks image using Galaxy AI’s many tools for a chance to win a Galaxy S25 Ultra.

[Brazil] Capturing São Paulo From the Sky With the Galaxy S25 Ultra

In Brazil, Samsung launched a unique experience at Sampa Sky, São Paulo’s highest observation deck accessible to the public. Suspended 150 meters above ground level, visitors had the opportunity to capture breathtaking views of the city skyline with unparalleled clarity and detail using the Galaxy S25 Ultra’s 200MP main camera and AI-enhanced 100x space zoom. The campaign also showcased Galaxy AI’s advanced editing tools, demonstrating how users can seamlessly refine and enhance their shots.

[Italy] Pushing the Galaxy S25 Ultra to the Limit in the Dolomites

Samsung Italy hosted the Galaxy Wintercamp in the Dolomites where nine athletes and creators spent three days pushing the Galaxy S25 Ultra to its limits in extreme alpine conditions. Participants used Now Brief to optimize their planning and employed the device’s 200MP camera and AI-enhanced photography tools to capture breathtaking ski descents, tricks and ice performances.

[India] Taking Center Stage at the #PlayGalaxy Cup

In India, Samsung hosted the third edition of the #PlayGalaxy Cup — one of the biggest esports events in the country. The tournament saw India’s top gamers compete against one another using the Galaxy S25 Ultra, allowing them to experience the device’s advanced display, next-level processing power and AI-driven gaming enhancements firsthand. Streamed live, the competition demonstrated how the Galaxy S25 series is designed to meet the demands of high-intensity gameplay while delivering a smooth, immersive experience.

[Thailand] Bringing Star Power to the Launch in Bangkok

Samsung Thailand celebrated the Galaxy S25 series launch with the Galaxy S25 | Here AI am Music Fest, a high-energy event featuring celebrities, influencers and fan activities. Attendees enjoyed interactive games with #TeamGalaxy stars and tested the latest Galaxy AI features. The night culminated in a blue carpet walk and an AI-powered concert where Galaxy AI helped curate the show with a blend of music, technology and entertainment.

On January 22, the day of Galaxy Unpacked 2025, K set out across San Jose with the Galaxy S25 Ultra in her hand. She began her journey with the Now Brief feature, which provided her with real-time weather and schedule updates as she headed to the SAP Center, where Unpacked was held. After finishing her work there, K quickly located a nearby restaurant using voice commands and placed an order in the local language with ease.

Throughout the day, K captured the vibrant sights of San Jose with her mobile AI companion. Using the device’s Galaxy AI-powered editing tools and Audio Eraser feature, she polished her photos and videos, removing unwanted objects and noise in the backgrounds to create professional-grade content.

Catch all the highlights of K’s AI adventure with the Galaxy S25 Ultra in the vlog below.