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		<title>Auto Open Door &#8211; Samsung Global Newsroom</title>
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            <title>Auto Open Door &#8211; Samsung Global Newsroom</title>
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		<description>What's New on Samsung Newsroom</description>
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				<title><![CDATA[Samsung Presents the Essence of Premium Built-In Kitchens With New Appliances at IFA 2025]]></title>
				<link>https://news.samsung.com/global/samsung-presents-the-essence-of-premium-built-in-kitchens-with-new-appliances-at-ifa-2025</link>
				<pubDate>Wed, 27 Aug 2025 08:00:04 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Auto Open Door]]></category>
		<category><![CDATA[Bespoke AI Dishwasher]]></category>
		<category><![CDATA[Extractor Induction Hob]]></category>
		<category><![CDATA[Flex Zone Plus]]></category>
		<category><![CDATA[IFA 2025]]></category>
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									<description><![CDATA[Samsung Electronics today announced that at IFA 2025, it will showcase a new lineup of premium built-in kitchen appliances designed to meet the growing demand in Europe for open kitchen interiors that create a café-like ambiance and feel more spacious. At the center of this lineup is the Extractor Induction Hob, which integrates a powerful […]]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics today announced that at IFA 2025, it will showcase a new lineup of premium built-in kitchen appliances designed to meet the growing demand in Europe for open kitchen interiors that create a café-like ambiance and feel more spacious.</p>
<p>At the center of this lineup is the Extractor Induction Hob, which integrates a powerful hood with a turbo slim fan directly into the cooktop surface with an exhaust duct installed below or behind the countertop, creating a strong airflow that quickly removes smoke and cooking smells.</p>
<p><img class="alignnone size-full wp-image-164750" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/08/Samsung-Digital-Appliances-IFA-2025-Extractor-Induction-Hob-Bespoke-AI-Dishwasher_main1-F.jpg" alt="" width="1000" height="562" /></p>
<p>The Extractor Induction Hob is equipped with Flex Zone Plus, with each zone having four induction coils to enable flexible placement of pots and pans<sup>1</sup> and provide even heat distribution over a wider area.<sup>2</sup> Crafted with a matte finish, high-durability glass and an anti-fingerprint coating, the surface is scratch resistant and easy to maintain — keeping its clean, premium look after each use.</p>
<p>This product not only eliminates the need for ceiling-mounted hoods with its performance but also enhances spatial openness and visual flow. As European kitchen trends shift toward removing upper cabinets and emphasizing large island counters, this new product offers an excellent option for customers who prefer a cleaner, more open kitchen aesthetic with an island-style layout.<sup>3</sup></p>
<p>Also debuting in Europe is the Bespoke AI Dishwasher featuring its Auto Open Door, which comes in handy when fully built-in, so users don’t have to add a handle to the exterior furniture of the dishwasher door and can retain a clean, seamless finish to match the kitchen cabinets. Additionally, the redesigned upper rack adds a dedicated space for glassware to improve loading flexibility.</p>
<p><img class="alignnone size-full wp-image-164745" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/08/Samsung-Digital-Appliances-IFA-2025-Extractor-Induction-Hob-Bespoke-AI-Dishwasher_main2.jpg" alt="" width="1000" height="544" /></p>
<p>The dishwasher is not only aesthetically pleasing but also boasts outstanding performance through its AI Wash cycle. Its high-sensitivity turbidity sensor and AI algorithm automatically select the optimal cleaning cycle based on the dishes’ soil level.<sup>4</sup> Initially launched in Korea and the U.S. earlier this year, the Bespoke AI Dishwasher’s AI Wash cycle was used more than twice as much as the normal cycle — which had previously been the most frequently used cycle — in both countries, as of August 2025.<sup>5</sup></p>
<p>To align with Samsung’s commitment to enabling more advanced home living, both products offer enhanced energy efficiency. The new built-in kitchen lineup will be on display at IFA 2025, which will take place from September 5-9 in Berlin, Germany, with both the Extractor Induction Hob and the Bespoke AI Dishwasher launching in Europe in H1 2026.<sup>6</sup></p>
<p><span style="font-size: small"><em><sup>1</sup> Limited to cookware that can be used for induction cooking. The applicable cookware diameter is 90mm – 300mm. The shape and size of suitable cookware is shown on the display: Circular (SS/S/M/L), Square (Horizontal, Vertical).<br />
<sup>2</sup> Based on internal testing, measuring the cookable area covered by the coil compared to the conventional Samsung NZ84C605**K/U* cooktop. When cooking close to the front of the cooktop, cookware with a diameter of 130mm or more is required.<br />
<sup>3</sup> Installation method: Recirculation (basic/duct) or Extract Out — may vary depending on actual installation environment and kitchen/island layout. Additional purchase of accessories may be required for installation if necessary. Please consult your local retailer for installation method and guidance for your home before purchase.<br />
<sup>4</sup> Must select AI Wash cycle. Based on an AI-created algorithm. Actual results may vary depending on individual use.<br />
<sup>5</sup> Based on internally gathered usage data in the U.S. and Korea from January to August 2025.<br />
<sup>6</sup> All features, functionality and other product specifications are subject to change without prior notice.</em></span></p>
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				<title><![CDATA[[Interview] Auto Open Door Brings Everyday Convenience to Home Appliances]]></title>
				<link>https://news.samsung.com/global/interview-auto-open-door-brings-everyday-convenience-to-home-appliances</link>
				<pubDate>Thu, 21 Aug 2025 08:00:59 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[Auto Open Door]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[IFA]]></category>
		<category><![CDATA[IFA 2025]]></category>
		<category><![CDATA[Interview]]></category>
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									<description><![CDATA[Anyone who has stood in front of a refrigerator with arms full of groceries or tried to pull out damp laundry long after a wash cycle has likely wished for a helping hand to open the door. In response, Samsung Electronics introduced the Auto Open Door feature in 2021 — starting with simple touch-to-open functionality […]]]></description>
																<content:encoded><![CDATA[<p>Anyone who has stood in front of a refrigerator with arms full of groceries or tried to pull out damp laundry long after a wash cycle has likely wished for a helping hand to open the door. In response, Samsung Electronics introduced the Auto Open Door feature in 2021 — starting with simple touch-to-open functionality for refrigerators.</p>
<div id="attachment_164562" style="width: 1010px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-164562" class="size-full wp-image-164562" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/08/Samsung-Digital-Appliances-Auto-Open-Door-Developer-Interview_main1.gif" alt="" width="1000" height="562" /><p id="caption-attachment-164562" class="wp-caption-text">▲ The Bespoke AI Family Hub refrigerator opens with a light touch.</p></div>
<p>Today, Auto Open Door is available across a range of appliances, including refrigerators, ovens, washing machines, dryers and dishwashers.<sup>1</sup></p>
<p>Washer-dryers and dishwashers open automatically at the end of a cycle for better hygiene and more convenience. The 2025 Bespoke AI Laundry Combo goes further, adding air circulation to reduce up to 40%<sup>2</sup> of leftover moisture in the drum after washing.</p>
<p>Starting this year, users don’t even need to say “Hi Bixby” to activate Auto Open Door — a simple command like “Open the fridge door” is enough.</p>
<p>Samsung Newsroom spoke with Nae-young Park from the Washing Machine Module Lab, Digital Appliances (DA) Business, and Chang-Woo Han from the AI Solution Team, Samsung Research at Samsung Electronics to learn how the feature came to life.</p>
<div id="attachment_164563" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-164563" class="size-full wp-image-164563" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/08/Samsung-Digital-Appliances-Auto-Open-Door-Developer-Interview_main2.jpg" alt="" width="1000" height="666" /><p id="caption-attachment-164563" class="wp-caption-text">▲ (From left) Nae-young Park and Chang-Woo Han</p></div>
<p><strong>Q. What inspired the development of Auto Open Door?</strong></p>
<p><strong>Park:</strong> When putting groceries into the refrigerator or loading laundry into the washing machine, users often had to set down what they were carrying just to open the door. With washing machines, leaving laundry inside after a cycle could lead to lingering moisture and musty odors. We developed this feature to ease those inconveniences while also considering hygiene.</p>
<p><strong>Q. What aspects did you focus on most during development?</strong></p>
<p><strong>Park:</strong> We considered several factors, including opening angle and speed, to make sure the door opened in a stable, natural way. Angles were tested in one-degree increments, and the structure was fine-tuned to create an experience that didn’t feel too slow or too fast. For washing machines, we even measured oxygen concentration at different door angles to find the optimal setting for smooth air circulation — effectively reducing residual moisture in the drum.</p>
<p><strong>Q. How was the voice-activated door-opening feature designed to work without calling Bixby?</strong></p>
<p><strong>Han:</strong> Because the system had to recognize commands without a wake-up phrase, it needed to remain in standby and respond quickly. That required balancing energy efficiency with responsiveness, using low-power, low-latency technology. To achieve this, we implemented low-power keyword detection and on-device automatic speech recognition (ASR) — detecting the user’s voice, identifying phrases like “Open the fridge door” and using on-device ASR to accurately interpret and execute the command.</p>
<p><strong>Q. What efforts went into making the voice recognition technology stable and efficient?</strong></p>
<p><strong>Han:</strong> High-quality voice recognition depends on accurately understanding a variety of commands and requires large amounts of recorded voice data. Since collecting that data manually is time-consuming and resource-intensive, we developed zero-shot text-to-speech (TTS)<sup>3</sup> technology to streamline the process. Zero-shot TTS can synthesize required sentences in many different voices and use them for training. We advanced the technology to the point where it can replace models trained on real human voices.</p>
<p><strong>Q. What is the future development direction for Auto Open Door?</strong></p>
<p><strong>Park:</strong> Looking ahead, Auto Open Door will be expanded to more products. We want to equip a broader range of appliances with this technology so users can interact with any Samsung appliance naturally. Our goal is to create solutions that make life easier for everyone, regardless of their physical condition or circumstance.</p>
<p><strong>Han:</strong> This year, we introduced new voice recognition capabilities such as Voice ID — which distinguishes between family members — and voice control that works without a wake-up phrase. Moving forward, we will keep improving core performance while developing more personalized services for users.</p>
<p>With Auto Open Door, Samsung has turned user-centered innovation into everyday convenience. Going forward, Samsung plans to continue making this feature available on more of its products. As the company continues to deliver differentiated technologies and new appliance experiences, consumers can look forward to even greater ease and comfort at home.</p>
<div class="youtube_wrap"><iframe loading="lazy" src="https://www.youtube.com/embed/WnJFsEEDYxk?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span data-mce-type="bookmark" style="width: 0px;overflow: hidden;line-height: 0" class="mce_SELRES_start">﻿</span><span style="width: 0px;overflow: hidden;line-height: 0" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p><span style="font-size: small"><em><sup>1</sup> Products and models equipped with the feature may vary by market.<br />
<sup>2</sup> Up to 40% moisture reduction measured after 24 hours with Auto Open Door compared to closed-door conditions. Test conducted at 25℃ and 55% relative humidity with a 1 kg IEC laundry load (standard cycle, spin level 4) and door open at a 10˚angle.<br />
<sup>3</sup> Zero-shot TTS references approximately five seconds of speech provided by the user to synthesize new audio in a similar style.</em></span></p>
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				<title><![CDATA[One Year In: How the Bespoke AI Laundry Combo Is Changing the Way People Do Laundry]]></title>
				<link>https://news.samsung.com/global/one-year-in-how-the-bespoke-ai-laundry-combo-is-changing-the-way-people-do-laundry</link>
				<pubDate>Thu, 29 May 2025 08:00:15 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[AI Energy Mode]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[All-in-One Washer & Dryer]]></category>
		<category><![CDATA[Auto Open Door]]></category>
		<category><![CDATA[Bespoke AI Laundry Combo]]></category>
		<category><![CDATA[Flex Auto Dispense System]]></category>
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									<description><![CDATA[Since debuting in February 2024, Samsung Electronics’ Bespoke AI Laundry Combo1 has sold more than 100,000 units in Korea and won 21 major awards,2 building a strong presence in the all-in-one washer-dryer market. Designed to boost convenience and make smarter use of time and space, the Bespoke AI Laundry Combo is reshaping daily life. Samsung […]]]></description>
																<content:encoded><![CDATA[<p>Since debuting in February 2024, Samsung Electronics’ Bespoke AI Laundry Combo<sup>1</sup> has sold more than 100,000 units in Korea and won 21 major awards,<sup>2</sup> building a strong presence in the all-in-one washer-dryer market.</p>
<p>Designed to boost convenience and make smarter use of time and space, the Bespoke AI Laundry Combo is reshaping daily life. Samsung Newsroom took an inside look at how that transformation is taking place and why.</p>
<h3><span style="color: #000080"><strong>Wash and Dry in One Go </strong><strong>— A Simpler Routine for Better Living</strong></span></h3>
<p>According to a Samsung survey<sup>3</sup> of 206 buyers in Korea who purchased all-in-one washer-dryers released in 2024, respondents cited the following top reasons for their purchase — no laundry transfer needed (23%), saving space (21%), single installation for both washing and drying (12%), and one-step operation from wash to dry (11%).</p>
<p><img loading="lazy" class="alignnone size-full wp-image-162159" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/05/Samsung-Digital-Appliances-Bespoke-AI-Laundry-Combo-One-Year-In-All-in-One-Washer-Dryer_main1.jpg" alt="" width="1000" height="640" /></p>
<p>As laundry becomes simpler and more convenient, how and when people do it is evolving. Compared to before purchasing all-in-one models, people are washing their clothes more frequently. Dual-income households, in particular, are increasingly doing their laundry on weeknights after work.</p>
<p><img loading="lazy" class="alignnone size-full wp-image-162160" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/05/Samsung-Digital-Appliances-Bespoke-AI-Laundry-Combo-One-Year-In-All-in-One-Washer-Dryer_main2.jpg" alt="" width="1000" height="563" /></p>
<p><img loading="lazy" class="alignnone size-full wp-image-162161" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/05/Samsung-Digital-Appliances-Bespoke-AI-Laundry-Combo-One-Year-In-All-in-One-Washer-Dryer_main3.jpg" alt="" width="1000" height="717" /></p>
<p>As washing and drying are completed in a single automated cycle, the Bespoke AI Laundry Combo allows users to simply load their clothes, press start and walk away. There’s no need to wait around or manually move wet clothes to a separate dryer. Furthermore, the Auto Open Door feature even opens the door automatically once drying is complete, releasing moisture quickly and enhancing hygiene and convenience.</p>
<h3><span style="color: #000080"><strong>Simple Setup, Smarter Use of Space and AI-Optimized Cycles </strong></span></h3>
<p>The Bespoke AI Laundry Combo also offers improved space efficiency and greater flexibility in installation. Unlike conventional setups that require separate space for both washer and dryer units, the all-in-one unit reduces spatial demand by around 40%,<sup>4</sup> with no need to stack two machines or place them side-by-side. Its lower height also allows for extra shelving in laundry or utility rooms.</p>
<div id="attachment_162146" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-162146" class="wp-image-162146 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/05/Samsung-Digital-Appliances-Bespoke-AI-Laundry-Combo-One-Year-In-All-in-One-Washer-Dryer_main4.jpg" alt="" width="1000" height="560" /><p id="caption-attachment-162146" class="wp-caption-text">▲ The Bespoke AI Laundry Combo reduces spatial demand by around 40% compared to conventional washer and dryer setups.</p></div>
<p>In addition, the Bespoke AI Laundry Combo’s AI-powered features significantly boost efficiency. AI Wash & Dry<sup>5</sup> automatically selects the best wash and dry settings based on weight, fabric type and soil level, removing the need for manual configuration.</p>
<p>In the survey, customers in Korea expressed high satisfaction<sup>6</sup> with features like the Flex Auto Dispense System<sup>7</sup> (91%) and AI Energy Mode<sup>8</sup> (89%). The Flex Auto Dispense System adjusts the detergent amount to suit the load of laundry when detergent is pre-filled in the compartment, reducing maintenance hassle and preventing overuse or underuse of detergent, which is a common issue with conventional washing machines.</p>
<p>Energy efficiency has also improved, as the 2025 Bespoke AI Laundry Combo consumes 45% less electricity per kilogram than the minimum required for top-rated front-load washers in Korea.<sup>9</sup> With AI Energy Mode, users can reduce energy consumption by up to 60% without compromising performance.<sup>10</sup></p>
<p>Samsung continues to drive the popularization of all-in-one washer-dryers by introducing products with industry-leading drying capacity.<sup>11</sup> The 2025 Bespoke AI Laundry Combo increases capacity by 3kg to a total of 18kg, while reducing drying time by 20 minutes to complete a full wash-and-dry cycle in as little as 79 minutes.<sup>12</sup></p>
<p>“We are committed to introducing more products like the Bespoke AI Laundry Combo that bring meaningful changes to users’ daily lives,” said Jong-Hun Sung, Vice President and Head of Clothing Care R&D Group at Digital Appliances (DA) Business, Samsung Electronics. “With our innovative technology and focus on personalized user experiences, we aim to open a new chapter in home appliances.”</p>
<p>As laundry becomes an increasingly seamless experience, Samsung will continue to enable a smarter, more convenient way of living, one cycle at a time.</p>
<p><span style="font-size: small"><em><sup>1</sup> All information regarding the Bespoke AI Laundry Combo in this article is based on products launched in South Korea. Product specifications may vary by country and region of release. For accurate information, please refer to the official sales outlet or the manufacturer’s website in your country.<br />
<sup>2</sup> Recognitions include Winner of the iF Design Award (2024, 2025), Finalist of the IDEA Design Award (2024), Bronze for the Good Design Award by the Korea Institute of Design Promotion (2024), Winner of the Korea Innovation Frontier Award by the Korean Standards Association (2024), Honoree at the CES Innovation Awards (2024), Winner of the Ergonomic Design Award by the Ergonomics Society of Korea (2024), Korea Green Product of the Year by the Korea Green Purchasing Network (2024), Winner of the Jang Young-Shil Award by Korea’s Ministry of Science and ICT (2024), Winner of the Korea Electronics Show Innovation Award (2024), No.1 in INNO STAR and GREEN STAR by Korea Management Registrar Inc. (2024, 2025), No.1 in Home Appliance A/S in the KS-SQI and KSQI by the Korean Standards Association and Korea Management Association Consultants respectively (2024), No.1 in the Washer-Dryer Category in the KS-QEI by the Korean Standards Association (2024), Winner of the Korea Brand Hall of Fame by the Institute for Industrial Policy Studies (2025), Winner of the Canstar Blue Most Innovative Award in Australia (2025), and No.1 in the Washer-Dryer Category by Consumer Reports in the United States (2024, 2025).<br />
<sup>3</sup> Based on an online survey conducted on 206 buyers of all-in-one washer-dryers in Korea, including 154 who purchased Samsung’s Bespoke AI Laundry Combo. Participants included purchase decision-makers, primary users and buyers of models released in 2024.<br />
<sup>4</sup> When installing the Bespoke AI Washer (25kg) and Dryer (22kg) in a stacked configuration, the required height is 1,890mm. In a side-by-side configuration, the required width is 980mm. In comparison, the Bespoke AI Laundry Combo has a height of 1,110mm and width of 686mm.<br />
<sup>5</sup> Detects fabric type under AI Wash & Dry mode for loads up to 3kg. Detects soil level under the same mode for loads up to 9kg. Detects a total of five fabric types — normal, towels, delicates, denim and outdoor — and when multiple fabric types are mixed, identifies them as either “normal” or the type that most closely matches.<br />
<sup>6</sup> Research Methodology: Satisfaction levels for each of the 2024 Bespoke AI Laundry Combo’s 14 features were measured using a 7-point scale. The results reflect the proportion of respondents who selected the top two ratings: “Very satisfied” and “Satisfied.”<br />
<sup>7</sup> Based on a 5kg laundry load using the standard wash cycle, with the detergent amount set to “normal” and concentration set to “regular.” Results are based on internal testing and may vary depending on actual usage conditions. When filling the main and optional compartments with regular detergent, the auto-dispense system can operate for up to 13 weeks per refill under a usage rate of three cycles per week.<br />
<sup>8</sup> AI Energy Mode activates immediately when “Maximum Saving” is selected as the monthly usage target within the SmartThings Energy service. When “Progressive tier” or “Custom” settings are selected, operation time and energy savings may vary depending on the user-defined conditions. To manage energy use based on tiered electricity pricing, a separate smart meter may be required depending on the user environment. AI Energy Mode is available exclusively via SmartThings, which may have limitations depending on the supported environment and usage conditions.<br />
<sup>9</sup> Based on data for front-load (or electric) washing machines listed on the Korea Energy Agency website. The minimum standard for Grade 1 energy efficiency is 45.8 Wh/kg. The 2025 Bespoke AI Laundry Combo’s energy efficiency rate is 24.9 Wh/kg.<br />
<sup>10</sup> Conducted using 3kg of standardized test fabric in accordance with KS C IEC 60456, with the fabric type identified as “normal” and the water temperature set to 20°C. Power consumption was compared with AI Energy Mode (set to “Maximum Saving”) turned on and off. Test model: WD25DB8995BZ; Reference model: WD90F25***.<br />
<sup>11</sup> As of March 5, 2025, the 2025 Bespoke AI Laundry Combo’s 25kg washing capacity is the largest among household washing machines registered with the Korea Energy Agency. Its 18kg drying capacity is the largest among front-load models as of March 10, 2025.<br />
<sup>12</sup> Based on DOE standard test fabric composed of 50% cotton and 50% polyester, using the Quick Cycle. Actual results may vary depending on fabric type, moisture content, characteristics, and laundry load in real-world usage conditions.</em></span></p>
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				<title><![CDATA[[Interview] How Samsung Embeds Accessibility and User-Centered Values Into Its Home Appliances]]></title>
				<link>https://news.samsung.com/global/interview-how-samsung-embeds-accessibility-and-user-centered-values-into-its-home-appliances</link>
				<pubDate>Fri, 18 Apr 2025 08:00:53 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[AI for All]]></category>
		<category><![CDATA[Auto Open Door]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[Bixby]]></category>
		<category><![CDATA[Screens Everywhere]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[Sullivan Plus]]></category>
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									<description><![CDATA[Guided by its vision of “AI for All,” Samsung Electronics continues to develop home appliances that are intuitive and convenient for a wide range of home environments. Among the most impactful advancements are accessibility features designed to make these appliances easier to use for individuals with disabilities and older adults — reflecting the company’s commitment […]]]></description>
																<content:encoded><![CDATA[<p>Guided by its vision of “AI for All,” Samsung Electronics continues to develop home appliances that are intuitive and convenient for a wide range of home environments. Among the most impactful advancements are accessibility features designed to make these appliances easier to use for individuals with disabilities and older adults — reflecting the company’s commitment to inclusive design.</p>
<p>Samsung Newsroom sat down with Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group at Digital Appliances (DA) Business, Samsung Electronics, to discuss the latest accessibility features in Samsung’s home appliances and the philosophy that shapes them.</p>
<div id="attachment_161515" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-161515" class="wp-image-161515 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/04/Samsung-Digital-Appliances-Accessibility-User-Centered-Values-Bespoke-AI-Family-Hub-Bona-Lee_main1.jpg" alt="" width="1000" height="666" /><p id="caption-attachment-161515" class="wp-caption-text">▲ Bona Lee from Samsung Electronics demonstrates the negative color mode on the Family Hub refrigerator’s display.</p></div>
<p><strong>Q. What </strong><strong>core value or principle guides your approach when designing accessibility features for home appliances?</strong></p>
<p>Using home appliances typically involves a combination of sensory input — such as sight, sound and touch — along with cognitive functions like making selections and adjusting settings, as well as physical actions like pulling, pushing or lifting. These steps can present challenges for some users.</p>
<p>Samsung is working to reduce or eliminate these usability barriers to ensure that everyone can access all features and benefit from the latest technologies. As part of our broader commitment to inclusive design, we offer tailored solutions for different accessibility needs — such as tactile stickers for buttons, audio cues for users with visual impairments and control panels positioned at heights accessible to wheelchair users.</p>
<p><strong>Q. What are some </strong><strong>standout accessibility features or services that users might not be aware of?</strong></p>
<div id="attachment_161516" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-161516" class="wp-image-161516 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/04/Samsung-Digital-Appliances-Accessibility-User-Centered-Values-Bespoke-AI-Family-Hub-Bona-Lee_main2.jpg" alt="" width="1000" height="666" /><p id="caption-attachment-161516" class="wp-caption-text">▲ Visibility enhancement settings on the Bespoke AI Laundry Combo</p></div>
<p>The Bespoke AI Laundry Combo offers a significantly more streamlined control experience than before. While previous models required users to turn a dial and strain to read small text to select a cycle, the new model features a built-in digital screen with large, easy-to-read fonts. AI further enhances usability by prioritizing frequently used cycles at the top of the menu.</p>
<p>What’s more, SmartThings routines empower individuals with limited mobility by automating device control. A simple voice command like “I’m going to sleep” can turn off lights and appliances, creating a more comfortable and accessible home environment.</p>
<p><strong>Q. What new accessibility</strong> <strong>features have been introduced in the 2025 Bespoke AI appliance lineup?</strong></p>
<p>In the 2025 lineup of Bespoke AI appliances, Bixby can now recognize individual voices using Voice ID technology and provide accessibility settings tailored to each person. In addition, with built-in microphones and speakers, users can ask Bixby about the appliance’s status and receive key alerts via voice responses.</p>
<p>Moreover, the Auto Open Door feature — highly praised by users with limited mobility — has been expanded to more products, including refrigerators, washing machines, ovens and dishwashers. A light tap or simple voice command like “Open the [device] door” provides easy, hands-free access.</p>
<div id="attachment_161517" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-161517" class="wp-image-161517" src="https://img.global.news.samsung.com/global/wp-content/uploads/2025/04/Samsung-Digital-Appliances-Accessibility-User-Centered-Values-Bespoke-AI-Family-Hub-Bona-Lee_main3.gif" alt="" width="1000" height="562" /><p id="caption-attachment-161517" class="wp-caption-text">▲ The Auto Open Door feature on the Family Hub refrigerator</p></div>
<p><strong>Q. Are there any ongoing collaborations focused on enhancing accessibility in home appliances?</strong></p>
<p>Samsung is actively collaborating with various organizations to identify and address real-world accessibility challenges. We receive objective evaluations and expert guidance from various professional organizations including the Korea Center for Accessibility Assessment & Research. Additionally, accessibility features for our screen-equipped appliances — such as voice guidance and improved visibility — are being developed in alignment with the European Accessibility Act that goes into effect this June.</p>
<p>Internal collaboration is just as vital. The Samsung Family Supporters group — comprised of employees with disabilities and those with family members who have disabilities — is actively involved in shaping accessibility initiatives. Furthermore, the newly established Accessibility Employee Resource Group (ERG) within the Device eXperience (DX) Business fosters open dialogue by encouraging members to share real-life experiences and ideas to improve accessibility across our products and services.</p>
<p><strong>Q. What </strong><strong>results or improvements have come from</strong> <strong>these collaborations</strong><strong> so far</strong><strong>?</strong></p>
<p>While many visually impaired users found voice guidance for operating SmartThings-connected appliances helpful, some reported that the initial device connection process was challenging.</p>
<p>To address this, we improved the SmartThings app and partnered with TUAT Corp. — the developer of AI-powered visual assistance app <strong><a href="https://www.mysullivan.org/" target="_blank" rel="noopener">Sullivan Plus</a></strong> — to introduce a dedicated mode that recognizes Samsung appliances and helps users easily connect them to SmartThings. Selected for Samsung’s <strong>C-Lab Outside</strong> startup incubator, Sullivan Plus is expected to further enhance the overall user experience.</p>
<p>We’ve also developed assistive tools based on ideas and feedback from employees and the Samsung Family Supporters group. Designs for these tools are shared on <a href="https://at3d.or.kr/?lang=en" target="_blank" rel="noopener"><strong>ITDA</strong></a>, a public platform for customizing and 3D-printing assistive devices. One example is a stick-on handle for drawers, designed to support users with limited hand mobility. Development continues toward creating more automated assistive solutions that offer even greater convenience.</p>
<p><strong>Q. What steps is Samsung taking to further advance its vision of </strong><strong>“</strong><strong>AI for All</strong><strong>”</strong><strong> in the future?</strong></p>
<p>“AI for All” reflects Samsung’s commitment to ensuring that the benefits of technology are seamlessly integrated into everyday life — regardless of a user’s physical abilities or environment. It’s about transforming individual features into connected, inclusive experiences that make life better for everyone.</p>
<p>Looking ahead, Samsung will continue to embed universal design principles that prioritize inclusivity into product development. This includes gathering input from diverse user groups during the planning stage, leveraging user data to identify new opportunities and collaborating with both internal and external experts and organizations to create more meaningful solutions.</p>
<p>As AI capabilities in home appliances evolve, the goal is to create a truly intelligent in-home experience — one that understands each user, their family and their environment by automating tasks and reducing the need for manual input. Rather than addressing diversity with isolated features, Samsung strives to deliver integrated, all-in-one solutions that adapt to any situation.</p>
<p>We see this as the future of innovation — where accessibility and technology come together to serve everyone, under the vision of “Universal Accessibility, Universal Technology.”</p>
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				<title><![CDATA[Recognizing Individual Voices, Bespoke AI Appliances Improve Accessibility]]></title>
				<link>https://news.samsung.com/global/recognizing-individual-voices-bespoke-ai-appliances-improve-accessibility</link>
				<pubDate>Fri, 06 Sep 2024 18:00:42 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/global/wp-content/uploads/2024/09/Samsung-Home-Appliances-IFA-2024-Accessibility-Features-to-Bespoke-AI-Appliances_Thumbnail728.jpg" medium="image" />
				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Accessibility]]></category>
		<category><![CDATA[Auto Open Door]]></category>
		<category><![CDATA[Bespoke 4-Door Refrigerator with AI Family Hub™]]></category>
		<category><![CDATA[Bespoke AI Laundry Combo]]></category>
		<category><![CDATA[IFA 2024]]></category>
		<category><![CDATA[Internationale Funkausstellung]]></category>
		<category><![CDATA[Voice ID]]></category>
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									<description><![CDATA[Samsung Electronics is pushing the boundaries of innovation in accessibility1 with its latest AI-powered home appliances, making life more convenient for users through inclusive technology. In the future, Samsung home appliances will be able to recognize each family member’s voice, perform voice commands, sync accessibility settings across devices and support other advanced capabilities.2 The company […]]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics is pushing the boundaries of innovation in accessibility<sup>1</sup> with its latest AI-powered home appliances, making life more convenient for users through inclusive technology. In the future, Samsung home appliances will be able to recognize each family member’s voice, perform voice commands, sync accessibility settings across devices and support other advanced capabilities.<sup>2</sup></p>
<p>The company showcased revolutionary accessibility features in its Bespoke AI appliances on September 6 (local time) at IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany. Aligning with this year’s IFA theme of “Innovation for All,” Samsung is presenting a more comfortable lifestyle to users.</p>
<div id="attachment_155590" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-155590" class="wp-image-155590 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/09/Samsung-Home-Appliances-IFA-2024-Accessibility-Features-to-Bespoke-AI-Appliances_main1.jpg" alt="" width="1000" height="645" /><p id="caption-attachment-155590" class="wp-caption-text">▲ Samsung Electronics’ press conference at IFA 2024</p></div>
<h3><span style="color: #000080"><strong>Personaliz</strong><strong>ing</strong><strong> Experience</strong><strong>s</strong> <strong>According to</strong> <strong>Each User’s</strong><strong> Voice</strong></span></h3>
<p>At IFA 2024, Samsung introduced Voice ID<sup>3</sup> — a game changer in smart home technology that will offer personalized experiences by distinguishing between family members’ voices.</p>
<p><a href="#_ftnref1" name="_ftn1"><span></span></a></p>
<p>Home appliances that support Voice ID will be able to understand voice commands from users and provide customized solutions based on schedules, interests, health conditions and other personal characteristics.</p>
<p>For example, Voice ID will recognize a senior user’s voice, recommend dishes depending on their diet and find relevant recipes when they ask about dinner.<sup>4</sup></p>
<h3><span style="color: #000080"><strong>Syncing Accessibility Settings Across Devices</strong></span></h3>
<p>Currently, accessibility settings need to be set up separately for each device. By the second half of this year, Accessibility Sync will allow users to apply accessibility settings from their smartphones to their home appliances during initial setup.</p>
<p>In the future, home appliances with Voice ID support will be able to synchronize accessibility settings with each user’s voice. For instance, Accessibility Sync will recognize a mother’s voice and apply her smartphone’s accessibility settings to the washing machine.</p>
<h3><span style="color: #000080"><strong>Improving</strong><strong> Usability </strong><strong>Through More Visible Screens and Voice Assistance</strong></span></h3>
<div id="attachment_155635" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-155635" class="wp-image-155635 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/09/Samsung-Home-Appliances-IFA-2024-Accessibility-Features-to-Bespoke-AI-Appliances_main2_Final.jpg" alt="" width="1000" height="657" /><p id="caption-attachment-155635" class="wp-caption-text">▲ Bespoke AI appliances inside Samsung’s booth at IFA 2024</p></div>
<p>At IFA 2024, visitors to Samsung’s booth can experience how the company is improving screen visibility on its Bespoke AI appliances. The 32-inch screen on the Bespoke 4-Door Refrigerator with AI Family Hub<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /><sup>5</sup> features black-and-white, color inversion and font enlargement for users with low vision. Meanwhile, the 7-inch AI Home<sup>6</sup> on the Bespoke AI Laundry Combo<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> supports high contrast to improve readability.</p>
<p><a href="#_ftnref1" name="_ftn1"><span></span></a></p>
<p>Voice Guide will further enhance accessibility by providing audible descriptions of an appliance’s status and operations. Once activated in settings, the feature will read what is displayed on the screen. Voice Guide will be progressively rolled out<sup>7</sup> to products with displays.</p>
<h3><span style="color: #000080">Adding Convenience With a Light Touch</span></h3>
<div id="attachment_155592" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-155592" class="wp-image-155592 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2024/09/Samsung-Home-Appliances-IFA-2024-Accessibility-Features-to-Bespoke-AI-Appliances_main3.jpg" alt="" width="1000" height="750" /><p id="caption-attachment-155592" class="wp-caption-text">▲ Bespoke AI Laundry Combo<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> with Auto Open Door</p></div>
<p>Designed to help users easily open doors, Auto Open Door is currently available on select refrigerators, washing machines, ovens and other home appliances. The Bespoke 4-Door Refrigerator with AI Family Hub<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> opens with a gentle touch. Meanwhile, the Bespoke AI Laundry Combo<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> door automatically opens at the end of a wash or dry cycle to allow moisture to escape or keep laundry fresh.</p>
<p>Samsung is constantly expanding its features to make home appliances more accessible to users. Fully committed to its “AI for All” vision, the company looks forward to breaking down barriers and setting new standards for inclusivity in home technology.</p>
<p><span style="font-size: small"><em><sup>1</sup> Accessibility features of Samsung home appliances may vary by region and product.<br />
<sup>2</sup> Results may vary depending on actual usage conditions.<br />
<sup>3</sup> Voice ID is expected to be available in 2025. The availability of features and content providers may vary by country/carrier/language/device model/OS version.<br />
<sup>4</sup> The following scenario may vary depending on user language settings or regional differences.<br />
<sup>5</sup> Product name may differ by region. North America: Bespoke 4-Door Flex<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Refrigerator with AI Family Hub<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />+, Latin America: Bespoke 4-Door French Door Refrigerator with AI Family Hub<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />+.<br />
<sup>6</sup> Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.<br />
<sup>7</sup> As of early September 2024, Voice Guide is only supported on select Family Hub<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> refrigerators and Bespoke AI Laundry Combo<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />.</em></span></p>
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