The Avengers are remarkably well-equipped when it comes to communications devices, including high-tech watches, Bluetooth ear pieces, and a smart device that was used by Tony Stark. All of these products were created in close collaboration between the film producers and Samsung’s Top Secret Hero Testing Lab, otherwise known as the design team at Samsung Electronics. Their challenge was to come up with devices that effectively reflected the dynamic and futuristic theme of the movie, while also being convincing and credible as advanced communication links that superheroes would use even during a tense battle.

The Tony Stark device consists of a frame that holds a clear, see-through display, which can be removed and used on its own. The frame and its clear display work like any normal smart device, although it also has the ability to upload holographic images, detect motion and transfer large amounts of data. In addition, a fingerprint sensor on the bottom right of the clear display provides extra security and only the highest-ranking employees working for Stark Industries can access the device.

The watches worn by the rest of the crew (Captain America, Thor, Hawkeye, Black Widow and sometimes Bruce Banner) are interactive devices that allow team members to contact each other easily thanks to their flexible display edge. Selecting the icon of each member will enable instant video communication anywhere in the world. Each watch has sensors that monitor the wearers’ heart rate, body temperature and mental state in real time. With voice command capabilities, they can also relay battle tactics to help each other fight off killer android clones. The Avengers’ Bluetooth devices automatically activate when an incoming call is answered and place an earpiece in the users’ ears.

These devices were developed as prototypes for the movie, worn by the actors while filming and then later touched up with CGI by Marvel Studios.

Design Progress

From the outset, the designers at Samsung’s Top Secret Hero Testing Lab wanted to showcase the full potential of the company’s technologically advanced digital devices without distracting from the characters in the movie. To achieve this, Samsung had to create a unified theme in terms of design, color and materials. Meteorites were first identified as a motif for the ‘Metal of Power’ concept and were applied to the design of the devices. During the brainstorming for the design, Samsung also selected “Arc” as an additional keyword. Not only was it appropriate in conveying the flexible screen or the curved line of the Samsung Galaxy S6 devices, but it was also a reference to the Arc Reactor technology that sustains Tony Stark’s heart in the movie.

The Tony Stark device uses a high density laminated glass for maximum resolution and transparency. Since both the Avengers watches and Bluetooth devices are wearable devices, they were made from titanium, metal known for being lightweight yet highly durable. Tony Stark’s device, however, is flexible with a screen that makes it possible to communicate quickly and easily with other team members. All three devices have bended glass incorporated into the design, and a user interface that makes the best use of this design breakthrough. To emphasize the curved screen technology (similar to the Galaxy S6 edge), other elements were reduced to a minimum on all three devices.

Of course, you may assume that all this is hypothetical, matching the fiction of a superhero movie. However, these devices are much closer to reality than you may think; the technologies shown in the Avengers movie are already being developed and refined by Samsung. The transparent screen on the Tony Stark Device, for example, is a technology that’s already proven and available. We only need to develop the frame a bit further, and work on making the device more hardwearing before bringing it to market.

The Value of Collaboration

This collaboration with Marvel Studios presented a unique opportunity to introduce Samsung’s products to a younger audience in a truly special setting. Instead of simply creating movie props and leaving it at that, we are reaching out to our audiences to show them our technological and design innovations.

There is little that is more enthralling than having an opportunity to imagine the future. For the designers and engineers at Samsung, the question of how users will interact with their devices in the future is, of course, of utmost importance. However, hypothetical scenarios and creative ideas without any real world applicability are not very useful.

That’s why the design of the Avengers themed devices is based on actual technology platforms, with just a few minor details added to make them fit the context of both the movie and real life situations. This is how Samsung imagines the future. This is how Samsung combines cutting-edge product performance with functions, solutions and ideas that bring imagination to life.

Samsung’s collaboration with Marvel Studios has given the company a unique opportunity to create designs for the future. As the legendary folk singer Bob Dylan so eloquently put it, “the true hero understands the responsibility that comes along with the freedom to dream.”

Visit design.samsung.com to read more Samsung Electronics design stories.

This partnership goes beyond just the consumer experience, culminating in a series of stunning mobile devices designed especially for your favorite Marvel heroes. Harnessing the power of the Galaxy, Samsung has created a collection of Galaxy mobile devices that are featured in Marvel’s Avengers: Age of Ultron, ranging from the conceptual to Samsung products available on the market today. Watch closely and you’ll see the Avengers using a wide range of Samsung mobile devices, such as the striking Samsung Galaxy S6 edge and Galaxy NotePro. Conceptual Samsung technology used by the Avengers includes a futuristic Bluetooth headset and smartphone.

Fans can visit http://www.samsung.com/global/galaxy/ to learn more about Samsung’s line of mobile devices and Marvel’s Avengers: Age of Ultron, to be released in the US on May 1, 2015.

“Marvel is committed to bringing world-class content to our fans that will ultimately change the way consumers experience and enjoy their entertainment, said Mike Pasciullo, SVP Marketing, Marvel Studios & Television. “Samsung clearly shares our passion for creative storytelling and we are thrilled to be able to bring our comic books and movies to life through the breakthrough products from a global leader in mobile technology.”

Samsung Galaxy S6 edge, Gold Platinum: Creating a new standard for design, craftsmanship and performance, the Samsung Galaxy S6 edge seamlessly blend premium materials with the most advanced Samsung technology to offer consumers an unmatched mobile experience.

Samsung Galaxy NotePRO, Black: Designed to extend user productivity and produce remarkable results, the Samsung Galaxy NotePRO combines a crystal-clear, WQXGA display for an optimized viewing experience, with powerful productivity tools, unique features and preloaded and free downloadable content to produce a superior mobile solution for power users on-the-go.

(Conceptual device) Bluetooth Earpiece: Protecting the world means that you need both hands free but you also need to communicate with your team. The Hero’s Bluetooth Earpiece is constructed for hands free efficiency with a metallic frame for combat ready durability, a curved screen, and simple touch controls.

(Conceptual device) Smartphone: A sleek and metallic smartphone that features such cutting edge technology that Stark Industries is still trying to figure out how it was built. With a striking flexible display, the screen features two different curved panels, taking inspiration from Samsung’s Galaxy Note Edge so that important information is displayed separately from the main screen. The device also features a hologram glass user interface with finger print security via Accept Technology so that even if the devices gets into the wrong hands, Tony Stark’s personal data stays secure and out of the hands of the enemy.

About Marvel’s Avengers: Age of Ultron
Marvel Studios presents Avengers: Age of Ultron, the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

Marvel’s “Avengers: Age of Ultron” stars Robert Downey Jr., who returns as Iron Man, along with Chris Hemsworth as Thor, Mark Ruffalo as Hulk and Chris Evans as Captain America.  Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgård as Erik Selvig and Samuel L. Jackson as Nick Fury, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.

Written and directed by Joss Whedon and produced by Kevin Feige, p.g.a., Marvel’s Avengers: Age of Ultron is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963. Louis D’Esposito, Alan Fine, Victoria Alonso, Jeremy Latcham, Patricia Whitcher, Stan Lee and Jon Favreau serve as executive producers. Get set for an action-packed thrill ride when The Avengers return in Marvel’s Avengers: Age of Ultron on May 1, 2015.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit marvel.com.  © 2015 MARVEL

The Captain America star attended a press conference for the highly anticipated Marvel film along with fellow cast members at the Conrad Seoul Hotel before moving on to a Korea fan event at the SETEC.

After taking selfies with his Galaxy S6 with fans before the film’s premiere at the Dolby Theater in Hollywood earlier this week, the American actor was at it again during Friday’s fan event.

“When I go to a premiere, I like to take selfies with the fans. It’s fun to thank them for the support. The selfie camera in my Galaxy S6 is fast enough to capture the photos and the quality is great,” said Chris Evans.

As part of Samsung’s partnership with Marvel Entertainment, Samsung is offering a variety of accessories and features for Galaxy S6 inspired by the Avengers: Age of Ultron. Evans, also had the opportunity to check out Samsung’s line of Avengers-themed phone covers and Themes for the Galaxy S6 and S6 edge. The Avengers Themes allow users to give their device’s icons, applications and home and lock screens an Avengers look.

“I love the Avengers cases that Samsung created for the Galaxy S6. It’s weird to see my face on a phone cover, but I appreciate the love the Korean fans are showing using these cases,” said Chris Evans.

Viewers should also be able to spot a variety of Samsung devices in Marvel’s Avengers: Age of Ultron after it is released.