Samsung Electronics today announced its participation in ISH 2025,¹ the world’s leading trade fair for the sanitary and HVAC industries, to be held March 17-21 in Frankfurt. Samsung will showcase innovative solutions designed to enhance comfort, convenience and connectivity across residential and commercial environments.

“This year marks our second time participating in ISH after our debut in 2023, and we’re excited to present more advanced products along with a variety of smart solutions such as SmartThings Pro and b.IoT Lite,² that align with the ‘Connected Flow’ theme,” said Wim Vangeenberghe, Vice President of Samsung Electronics Air Conditioner Europe B.V. “It’s a meaningful opportunity to showcase our next-generation innovations and underline our commitment to delivering smarter living experiences.”

Product Exhibition: Highlighting Advanced HVAC Solutions

At ISH 2025, Samsung will display a wide array of systems and solutions, including Slim Fit EHS ClimateHub and Mono R290, touch controllers, Wi-Fi modules and other solutions. One of the key highlights will be the unveiling of the new Bespoke AI WindFree air conditioner models, which have been designed to elevate comfort and usability.

The new Bespoke AI WindFree air conditioners for 2025 feature AI³ Fast & Comfort Cooling, which employs AI technology to provide rapid cooling and meet users’ preferences. When turning on the mode, Fast Cooling quickly lowers the room temperature first. AI technology then continuously analyzes the indoor and outdoor environments to detect if it’s reaching the user’s preferred temperature, and then it switches its mode into WindFree Cooling.

Additionally, new Comfort Drying technology enables dehumidification without cold drafts. While conventional dry modes reduce the set temperature for dehumidification, Comfort Drying maintains a comfort humidity level under temperatures set by the user, satisfying customers who do not want to feel cold during dehumidification. Also, users can utilize AI Energy Mode in SmartThings application to reduce energy use by up to 30%.⁴ This is possible as the compressor’s rotating frequency is controlled by AI analysis, preventing sudden stops or increases.

Design Excellence Recognized

Samsung also announced that its Slim Fit EHS ClimateHub indoor units — the ClimateHub Mono and the Hydro Unit Mono⁵ — have won the prestigious Designplus Award in the “Water & Efficiency +” category at ISH 2025. This award acknowledges products that combine innovative design with technology, with a focus on new concepts that deliver added value through technological advancements.

These models have a slim fit design⁶ that allows the product to be installed in various locations and coordinates with anywhere in the house. Despite the slim fit design, key components like magnetic filters, three-way valves and an expansion vessel for space heating are all included as standard features, which ensures timely installation. Moreover, they come with the 7” AI Home,⁷ an expansive screen that significantly improves convenience. It allows users to intuitively control the temperature and settings. Additionally, users can monitor the status and energy usage⁸ of connected solar photovoltaic (PV) systems using the zone overview, as well as control other SmartThings-connected appliances.⁹

Seamless Integration: SmartThings Pro for Advanced Business Environment

In line with the “Connected Flow” theme, Samsung will also demonstrate the benefits of smart solutions utilizing SmartThings Pro¹⁰ through various scenarios and spaces. Visitors will see how SmartThings Pro makes it easy to create a customized business environment with Samsung appliances and some third-party devices — like light bulbs and solar cells — and facilitates comprehensive energy monitoring across the entire home.

Additionally, Samsung will showcase SmartThings Pro and b.IoT Lite for business environments and solutions for commercial spaces like hotels and retail stores. These solutions enhance operational efficiency, enabling smarter management of heating, cooling and energy consumption.

Samsung remains committed to expanding its HVAC business globally and continue to innovate and provide innovative climate solutions to customers worldwide. Visitors to Samsung’s booth at ISH 2025 will have the opportunity to explore new products packed with these technologies, engage with representatives and experience the future of HVAC solutions firsthand.

¹ The “Internationale Sanitär- und Heizungsmesse” (ISH) translates from German to “International Sanitation and Heating Fair.”
² b.IoT Lite is an integrated control solution designed to optimize the operation of VRF systems in small to medium-sized buildings. As a server-based platform, it provides advanced functionality such as predictive maintenance and energy management.
³ To use AI Auto Cooling, a Wi-Fi connection and Samsung account SmartThings are required.
⁴ The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C / 24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI energy mode on and off in AI comfort mode of AR07D9181HZN model. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account.
⁵ The ClimateHub Mono has an integrated water tank, while the Hydro Unit Mono is a wall-mounted unit without a water tank.
⁶ Dimensions: ClimateHub Mono = 598(W) x 1,850(H) x 600(D) mm, Hydro Unit Mono = 530(W) x 840(H) x 350(D) mm.
⁷ AI Home refers to the 7’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.
⁸ Requires a connection between the EHS and PV system and is activated using the PV function in AI Home.
⁹ Requires a Samsung account. Appliances must be connected to the Wi-Fi network and registered in the SmartThings App.
¹⁰ Must download the SmartThings app available on Android and iOS. A Wi-Fi connection and a Samsung account are required.

Against this backdrop, Samsung Electronics is rapidly broadening the availability of its HVAC solutions — including inverters and heat pumps — across residential complexes as well as public and commercial facilities. Over the past five years, Samsung’s HVAC solutions have achieved double-digit annual revenue growth,¹ and the company aims to boost revenue by more than 30% this year.

Samsung Newsroom examines the exponential growth and competitive strengths of Samsung’s HVAC business.

Innovative Heat Pump Technology

▲ Mono R32 HT Quiet, an outdoor residential heat pump

Samsung’s EHS TDM (Time Division Multi) Plus is an innovative heating and cooling solution designed to replace traditional boilers. The system utilizes a time-division mechanism to regulate both water and air for heating and cooling through a single outdoor unit — making it particularly effective in regions that require cooling in summer, heating in winter and a continuous supply of hot water year-round. By integrating components that previously required separate installations, the EHS TDM Plus reduces installation space, time and costs while optimizing energy consumption.

For upscale interiors, Samsung offers the WindFree 1-Way Cassette air conditioner. With the press of a button, users can seamlessly switch between powerful heating and cooling modes or activate WindFree Cooling mode for optimal climate control in premium residences.

B2B Solutions With Unmatched IoT Connectivity

▲ The SmartThings Pro zone at Samsung’s booth during CES 2025

Samsung is diversifying its Internet of Things (IoT) solutions to address the growing demand for process automation, remote management and unmanned operations in smart home and enterprise environments.

In 2024, Samsung launched SmartThings Pro² as an integrated platform for enterprise settings. Expanding beyond residential applications — such as in-home energy management and smart apartment services — SmartThings Pro now offers features like remote maintenance, energy-saving management, personalized room experiences and building automation for public buildings and small- to medium-sized commercial facilities. The company plans to expand the availability of SmartThings Pro from 17 countries at the end of last year to 31 countries this year.

Additionally, Samsung is steadily expanding its b.IoT solution, a building integrated management solution utilizing IoT. By consolidating HVAC, lighting, power and other systems into a single platform, b.IoT enables more advanced building management. The company plans to expand the availability of b.IoT from 31 countries at the end of last year to 36 countries this year.

A One-Stop B2B Integrated Solution

▲ The B2B integrated solution provided for a hotel located in Bali, Indonesia

A B2B integrated solution that provides specialized products and facility management together is one of the competitive edges of Samsung. With extended quality warranties, a unified service channel and a dedicated customer purchasing platform, the one-stop solution significantly enhances convenience.

Specialized consultants available through the platform play a crucial role in building trust and strengthening collaboration. Dedicated experts oversee all aspects of the HVAC system, providing new product introductions and technical support through monthly on-site training sessions.

Driving B2B Growth With Next-Generation Technology

▲ The residential heat pump EHS displayed at 2025 AHR Expo

Samsung plans to accelerate the expansion of its new heating and cooling technology in the North American market. Showcased at CES 2025, the Residential Heat Pump EHS is already available in over 40 European countries and is set to roll out to North American households this year.

The Hylex R454B — an easy-to-install hybrid inverter outdoor unit — is another product introduced to the North American unitary market. Unique to North America, residential unitary systems are HVAC solutions that cool homes and mid-sized buildings by distributing chilled air through ductwork.

Furthermore, Samsung plans to leverage SmartThings Pro to remotely analyze air conditioners and SmartThings-connected devices — providing more precise and customized services for energy savings, optimized climate control and maintenance support.

“With our industry-leading heating and cooling technology and the enhanced SmartThings Pro connectivity experience, we are committed to accelerating our expansion in the global HVAC market,” said Hank Choi, Corporate VP and Head of Air Solution Business Team, Digital Appliances (DA) Business at Samsung Electronics. “Through innovative, customized solutions, we aim to provide consumers with an even more convenient and comfortable lifestyle.”

¹ Based on revenue data from 2020 to 2024.​
² Must download the SmartThings app available on iOS and Android devices. A Wi-Fi connection and a Samsung account are required.