Samsung Electronics today announced that it is bringing its advanced screen technology to a broader range of home appliances, representing a bold step forward in realizing its “Screens Everywhere” vision. This year, Samsung is upgrading the kitchen experience by launching a refrigerator with a new 9” AI Home¹ screen, and adding the 7” AI Home¹ to the Wall Oven.² Screen options are being widened for consumers in the laundry category as well, with the 7” AI Home applied to the Bespoke AI Laundry Combo now being included in the newly launching Bespoke AI Washer and Dryer set. Samsung is showcasing these new products at the upcoming CES 2025.

“We have been leading the development of screen appliances to elevate our consumers’ experiences with innovative features and functionalities”, said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Along with those efforts towards enhancing usability, we are expanding consumer options by developing screens of different sizes and products that effectively incorporate them.”

Diversifying Bespoke Refrigerators With a New, Compact Screen and Enhanced Features  

By offering a diverse selection of products with varying screen sizes, Samsung aims to enhance usability for consumers while also realizing an interconnected smart home. Supporting voice control via Bixby,³ the screens on Samsung appliances showcase essential information about the task such as internal temperature or washing cycle information, in an intuitive and straightforward way. Moreover, the Map View feature is a key differentiator, allowing the screens to function as simplified, convenient control hubs where users can monitor and control their connected appliances⁴ from a single screen. Lastly, the screens provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment.⁵

In the kitchen, to complement the refrigerators with 21.5” and 32” Family Hubs⁶ that are currently available, Samsung is unveiling the Bespoke Refrigerator with 9” AI Home, which caters to consumers seeking the Family Hub’s advanced features in a more compact size. Strengthening its role as a controlling hub, the updated Map View allows users to select modes for connected devices⁴ like the air conditioner and robot vacuum,⁷ and can be accessed directly from the home screen. Moreover, the 9” AI Home also functions as a hub for controlling third-party smart devices that are compatible with SmartThings, like lights and smart plugs.⁸ Alongside these functionalities, users benefit from seamless access to features like SmartThings Energy and built-in entertainment options.

Expanding Screen Options Across Various Product Categories

As an expansion of the availability of the AI Home screens in laundry products, Samsung is introducing the Bespoke AI Laundry Combo’s 7” AI Home screen to this year’s new Bespoke AI Washer and Dryer set. This screen makes laundry efficient and convenient with intuitive menu navigation, real-time updates on washing cycles and energy monitoring. These advancements, along with helpful features like the aforementioned Map View, enrich day-to-day experiences that users have with their appliances. In certain markets, the Bespoke AI Laundry Combo is also launching with a more compact 4.3” screen.⁹ By adding the AI Home to a wider lineup and adopting diverse screen sizes, Samsung is continuing to expand options and choices for a wide variety of customer needs.

The 7” AI Home is also coming to cooking appliances as the Bespoke Wall Oven in the North American market now features a 7” AI Home screen, which was enabled through an over-the-network (OTN) Smart Forward update to an originally simple 7” interactive LCD screen.¹⁰ Having been recognized by the prestigious CES® 2025 Innovation Awards, the upgraded oven now features enhanced recipe recommendation¹¹ features and connectivity features that make for a truly ‘AI Home’. The AI Pro Cooking which originally recognized ingredients and recommended recipes for 80 guided cook menus, has now been upgraded to also feature ‘Customized Cook’ allowing users to add certain recipes they cook often.¹² The screen displays pop-ups¹³ recommending users to save the oven settings for frequently-cooked recipes, which users can also do manually after single use. Furthermore, key apps of the AI Home such as Map View, Gallery and Weather have been added, allowing the Wall Oven to also function as a smart home hub and entertainment source. This upgrade modernizes the user interface and aligns the appliance with Samsung’s broader smart ecosystem.

¹ AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). You can access your AI recipe recommendations through the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account to enjoy the features available on the AI Home our network-based service that includes apps and our other smart features available through your device.
³ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America).
⁴ Applicable to appliances connected to the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ SmartThings login with the same account as the mobile phone is required for phone calls.
⁶ The Family Hub is provided in various sizes according to region and project.
⁷ Map View supports mode changes on select refrigerators, wine cellars, robot vacuums and air conditioners with Wi-Fi.
⁸ A Wi-Fi connection and a Samsung account are required.
⁹ The Bespoke AI Laundry Combo with the 4.3” LCD display will be launched in India, Mexico, Colombia, Chile, Peru, Argentina, Panama, Honduras, El Salvador, Costa Rica, Dominican Republic and Paraguay. Features provided in the 4.3” screen are not identical to the Bespoke AI Laundry Combo with the 7” AI Home.
¹⁰ Smart Forward update is available on NV51C*700*****
¹¹ Recipe recommendations utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.
¹² Customized Cook is available on NV51C*700*****, from March 2025. Users can save up to 30 recipes.
¹³ Pop-up is displayed after the recipe has been cooked 5 times with the same cooking mode, temperature and time, on the 6^th time of inserting the recipe ingredients.

AI Energy Mode, a power-saving feature from Samsung’s SmartThings Energy, is exactly this kind of solution. AI Energy Mode is powered to bring all manner of positive changes and handy solutions to the household, cutting costs and making life smoother at every turn, and its diverse features, such as AI Ecobubble, cover a broad range of household areas.

Using AI-enhanced systems to weigh laundry loads, set defrosting cycles and estimate electricity bills, AI Energy Mode intelligently keeps track of all kinds of variables. When a refrigerator door is opened or a room’s temperature dips, SmartThings’ algorithm takes notice and responds, building a bigger picture of household usage patterns and passing the savings on to users.

Impressive savings in energy and cost have been recorded across the board, taking stress off the consumer and the environment alike, and this is just the beginning of Samsung’s vision of truly efficient, eco-conscious homes. Samsung’s intention is to make all of its key household appliances Wi-Fi enabled and SmartThings compatible by 2023, while its Net Zero Home project, in partnership with Qcells, is aimed at creating the holistic home of the future today, with SmartThings storing and managing renewable energy from inbuilt solar panels.

* Internal testing specifications have been revised on January 31, 2023 to provide more accurate information.

“As we set our vision on becoming the No. 1 energy efficient appliance brand, we are excited to showcase the Samsung appliances and technologies that are making it possible,” said Hyesoon Yang, EVP and Head of Customer Experience of the Digital Appliances at Samsung Electronics. “Thanks to SmartThings Energy maximizing the features of Samsung appliances, users can enjoy the latest in appliance technologies while also being eco-conscious at home.”

No. 1 Energy Efficient Refrigerators Offer Advanced Cooling and Power Savings

When it comes to at-home sustainability, the kitchen is a key focus area because it houses large appliances that are perpetually running. Fresh food storage, for example, requires refrigerators to maintain continuous operation and, consequently, a consistent power draw.

Addressing this, Samsung’s refrigerators were designed to reduce energy consumption and carbon footprint while optimizing food storage. Samsung refrigerators are rated No. 1 in energy efficiency in their category and, in fact, provide an added 10% extra savings on top the current highest energy rating standard. Also, SmartThings Energy with AI Energy Mode helps intelligently reduce energy usage for refrigerators by up to 30%.²

SpaceMax technology allows for a spacious interior in refrigerators without adding bulk externally, using advanced high-urethane insulation technologies. As a result, more food can be stored in optimal temperatures without the need for more power.

In addition, innovative technologies such as Twin Cooling Plus, CoolSelect+ Plus and Metal Cooling help quickly cool and keep temperatures matched to food types.

Twin Cooling technology optimizes and maintains refrigerator temperature and humidity in a very stable range within 0.5°C fluctuations. CoolSelect+ Plus allows for the flexibility of selecting from four different options inside compartments, ranging from freezer to cooling, meaning different foods are kept in matching condition without wasting energy lowering temperatures unnecessarily. In addition, once properly chilled, Metal Cooling helps keep the cold air inside for longer, minimizing the changes in food temperatures and ensuring that food stay fresh for longer while saving power.

Wash Clothes For Less With No. 1 Energy Savings, AI-Powered Washers

Samsung’s Bespoke AI Washers feature the latest in washing technologies providing users the quickest, most powerful laundry experience while also offering an extra 10% energy savings on top of the highest energy rating standard. Plus, thanks to AI Energy mode, the washers can cut energy usage by up to 70%³ placing them as No. 1 in energy savings in their category.

Adding to a sustainable laundry experience, SpaceMax technology provides a spacious 11-kilogram capacity so users can do larger but fewer loads of laundry, reducing the overall wash and dry cycles for a long term. SmartThings Energy with AI Energy Mode⁴ optimizes laundry cycles with technologies such as Ecobubble, which cuts energy usage by delivering powerful cleaning with cold water⁵ without having to heat water.

Furthermore, AI Washer and Dryer uses advanced sensors to detect the weight and softness of the fabric in each load. This data is then analyzed, providing washing and drying cycles that are optimized and matched to the garments’ materials, saving the user both time and energy. The feature reduces the amount of water usage by 24% and also dispenses the correct amount of detergent, using the weight of the load to calculate the optimal supply.

Improve Home Comfort While Reducing Your Carbon Footprint With Samsung’s Eco Heating System

Offering a complete sustainable home package, Samsung’s Eco Heating Systems (EHS) provides floor heating and hot water while offering an extra 10% energy savings above the current highest standard. Using a new Scroll Compressor, the EHS compresses refrigerant at a much higher pressure than traditional heating units, while Flash Injection Technology and a large heat exchange area increase the flow of heat transference.

As sustainability becomes a critical factor in our daily lives, Samsung is constantly innovating to create home appliances that can help save energy and resources at home.

For more information, please visit Samsung.com/bespoke-home and Samsung Newsroom.

¹ According to the European Energy Standard, the highest energy efficiency rating for home appliances is A for refrigerators and washing machines and A+++ for Eco Heating System.

² Reduces energy usage by up to 15%* through AI algorithm which optimizes compressor speed and defrost cycle and saves an additional 15%** by adjusting the set temperature.

* Available for specific models from Dec 2022 through Wi-Fi update. Test results derived from comparing factory setting temperature with AI Energy mode to without AI Energy mode. Results may vary depending on the usage condition and pattern.

** Refrigerator will set the temperature to Fridge 5℃, Freezer -16℃ and it may affect the preservation period of food.

³ Based on internal testing on the WW11BBA049AB model in normal usage conditions. Results: Annual power consumption without AI Energy Mode = 88.7KWh. Annual power consumption with AI Energy Mode = 31.5KWh. Results may vary depending on the actual usage conditions.

⁴ Can be applied when the selected washing temperature is 20 ~ 40°C.

⁵ Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.

Consisting of the Bespoke AI laundry lineup, the Bespoke AI Oven and the Bespoke Infinite Line, the new lineup will enter the European market in coming months.

“Samsung Electronics is constantly pushing boundaries to create innovative products that help improve the lives of consumers by evolving and adapting to their needs,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “With this new Bespoke lineup comes a variety of eco-conscious, smart and sublime design features that empower consumers to elevate their lifestyles.”

Sustainable Laundry Solutions With the Bespoke AI Washer and Dryer

Samsung announced the launch of a new Bespoke AI laundry lineup, equipped with groundbreaking eco-conscious technologies to reduce the release of microplastics from clothing, which was developed in partnership with activewear brand Patagonia. Available this month, the Bespoke AI Washer comes with a wash course that reduces microplastic emissions from clothing by 54%¹ by using filter technology to capture these damaging plastic particles. The pollution of microplastics in our oceans and waterways is one of our world’s most pressing issues, and Samsung is proud to play a part in solving this problem.

Beyond reducing microplastics, the Bespoke AI Washer is packed with even more eco-conscious features to empower users to experience everyday sustainability without sacrificing performance. As the number one energy-efficient washer in the market,² the Bespoke AI Washer is equipped with Samsung’s proprietary AI Ecobubble technology. Using cool water instead of warm water without adding extra cycle time helps users save up to 70%³ of energy use with AI Energy Mode of SmartThings Energy. It also ensures high standards of cleanliness and hygiene for clothing by allowing detergent to quickly penetrate fabrics and remove dirt — even in cold water.

In addition, the Bespoke AI Washer comes with AI Wash sensors that measure the weight of the load and the level of soiling to ensure that the optimal amount of water, detergent and energy are used, minimizing waste.

Moreover, SpaceMax technology enables the machine to utilize a larger drum without increasing its external dimensions, giving consumers a large 11-kilogram capacity (5.3 cubic feet capacity for U.S. front load washer models) for larger loads. The Bespoke AI Washer’s unique, flat front design and various color options ensure that the appliance can easily blend into any laundry room and make your laundry space suit your design tastes as you see fit.

An Intelligent Healthy Cooking Experience With Bespoke AI Oven

Launching in October in the European markets, the Bespoke AI Oven comes with intelligent features that make cooking a healthful experience — allowing users to prepare food that is both good for the taste buds and the body.

Cooking with steam has long been associated with healthy cooking, and the new Bespoke AI Oven comes with various steam cooking functions to prepare nutritious and delectable steamed dishes. Natural Steam allows users to obtain crispier, more delicate flavors with a moist inside and crisp outside, making it the ideal choice for many baking dishes. Meanwhile, the oven’s Full Steam⁴ feature helps users steam vegetables or fish with minimal effort and retain more of their natural flavor and nutrients. The Bespoke AI Oven also comes with Dual Cook Steam, combining the upper and lower zones with easy steam technology so users can save time and energy by cooking different dishes simultaneously on different settings. When you’re done with your meal prep, a built-in steam cleaning feature makes for a quick clean-up.

The Bespoke AI Oven also has intelligent features that further enhances the healthy culinary experience. AI Pro Cooking^{5, 6} uses image-oriented food recognition technology to optimize oven cook settings while monitoring food to prevent meals from being overcooked. In addition, users can make cooking more interactive by creating and sharing time-lapse videos with friends and family on social media.

This touch-open oven features a handle-less, flat door design, so it harmoniously matches your kitchen furniture. And with a touch of your fingertip on a button on the control panel, you can open the door⁷ gently and effortlessly. The oven is available in a variety of modern colors and finishes⁸ including Clean Navy, Clean White and Satin Beige. So you can upgrade the appearance of your home by mixing and matching Bespoke appliances.

Adding connectivity into the mix, the Bespoke AI Oven also links with SmartThings Cooking service to provide personalized recipes⁹ and intelligent meal plans by understanding users’ tastes, diets and inventory in their fridge. Also, SmartThings Cooking can sync with Samsung Health to track users’ calorie goals and usage to recommend recipes. Thanks to this new feature, which will be available in October this year, counting your calories and cooking healthier just got even easier.

The Dream Kitchen With the Beautifully Designed Bespoke Infinite Line

Samsung is proud to announce the launch of the Bespoke Infinite Line, a full premium suite of appliances with an initial focus on the kitchen. Continuing Bespoke’s design leadership, the Bespoke Infinite Line embodies the values of exceptional quality and high-end cooking experience, creating a timeless product that goes beyond that of simple taste. This latest evolution in Samsung’s appliance line will make its global debut, including in Europe and the U.S., starting with the launch of 1 Door refrigeration, which comes in a fridge, freezer and wine fridge,¹⁰ this year.

From an aesthetic perspective, the Bespoke Infinite Line possesses a timeless design that effortlessly complements its environment with vertical lines, exquisite materials and sophisticated finishings. The Infinite Design features a high gloss metallic finish in a Timeless Greige color with an elegant gold copper Iedge frame. The lineup is made from durable aluminum, making it scratch and dent resistant as well as easy to wipe clean.

The Bespoke Infinite Line not only exemplifies class in its appearance but also its functionality, elevating the kitchen experience with its top-of-the-line features. Inside the refrigerator doors, Black Metal Cooling inside retains the cold and helps restore any heat loss quickly, while Tunnel Lighting on the frame and shelves projects light in every direction so that you can see into every corner. It also comes with an Auto Open Door that automatically opens the door when you touch it,¹¹ making a sound to alert you as it opens. What’s more, with no handles sticking out and getting in your way, it has a stylishly seamless appearance.

Other features include an auto-fill pitcher that automatically fills with purified water when you place it inside the fridge. Using its built-in Infuser, you can add fruits or herbs to create deliciously flavored beverages.¹² Keeping ingredients and leftovers tasting fresh and free from contamination, the Flex Pantry setup preserves food by adjusting temperatures optimized to the type of food being stored.

For more information about how Samsung is furthering its global reach and pushing the boundaries of what’s possible at home with Bespoke, visit samsung.com/bespoke-home or Samsung.com.

¹ Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.

² Based on the 70% energy saving rate with AI Energy Mode and cold wash with Ecobubble. (As of Aug 2022)

³ Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.

⁴ Only available on certain models.

⁵ Only available on certain models.

⁶ A dish should be placed in the center of the oven to achieve the best recognition. The accuracy of the recognition may vary depending on the actual usage conditions, such as the type of ingredients, cleanliness of the cavity and the brightness of the room light. For more detailed information, please refer to the user guide enclosed with the package.

⁷ The door will not open when the button is touched if either Pyrolytic Cleaning or the Child Lock has been activated.

⁸ The available colors and finishes will differ by model.

⁹ Available in certain languages, including English, French, German, Italian and Spanish.

¹⁰ The dimensions of all RR9000 models are 595 x 1,855 x 688mm (W x H x D).

¹¹ The door automatically opens about 25mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

¹² To produce flavored water the Infuser should be filled with your preferred fruits or herbs before using it.