“Design sits at the intersection of business, technology and humanity,” said Mauro Porcini, Chief Design Officer and President of the Device eXperience (DX) Division at Samsung Electronics. “Our role is to understand people deeply and translate their needs, dreams and emotions into meaningful experiences. We will continue to push innovation forward with the ambition of enriching people’s lives in ways that truly matter.”

The Edison Awards, founded in 1987 by the American Marketing Association and named after inventor Thomas Edison, celebrate excellence in product and service development, marketing and human-centered design. Winners are selected by a panel of industry experts, scientists and academics based on strict innovation criteria. This year, awards were given in a total of 14 categories, with tiers for winning projects broken down into gold, silver and bronze.

Gold Award-Winning Innovations

• Smart Modular House: With AI-based architectural solutions, homes respond, adapt and flexibly adjust to the lives of their users. By integrating advanced AI technology, it connects the environment, appliances and users, enabling efficient management of indoor environments, device statuses, energy usage and more — resulting in a new, more easily accessible residential experience.

• Vision AI Companion (VAC): A revolutionary TV experience that redefines how users interact with content. With a generative AI-based button, users can interact with content in new ways, such as asking about plotlines or characters, searching for related information or controlling playback with voice commands. By eliminating the need for complex menus and remotes, VAC helps users enjoy a seamless and more intuitive TV viewing experience.

Silver Award-Winning Innovations

• Spatial Signage: A breakthrough glasses-free 3D display delivering an immersive experience powered by Samsung’s patented 3D Plate technology. With a slim profile of just 52 mm,¹ this innovative solution seamlessly integrates into commercial environments such as retail stores, exhibitions and entertainment venues, redefining how audiences engage with digital signage. Its cutting-edge optics and precision engineering push the boundaries of immersive technology, delivering a high-quality visual experience that captivates viewers and pioneers new standards for next-generation displays.

• Bespoke AI Laundry Combo: This innovative all-in-one combo combines washing and drying functions into a single, compact unit. The combo can finish the entire laundry process — from load detection to dry cycle — ensuring efficient and operation. It features Smart Screen, a 7-inch touchscreen that provides a more intuitive interface, and its AI Wash & Dry cycle adjusts its performance for each load according to various fabric types and soil levels, leading to optimal results.

1. The 52 mm profile applies to the 85-inch model only; thickness varies by display size. ︎

Samsung Electronics is catering to these needs with a diverse lineup of laundry solutions tailored to different living spaces. From space-saving all-in-one washer-dryer combos to washers and dryers with high-capacity and flexible installation options, Samsung’s Bespoke AI appliances provide a more personalized and efficient laundry experience.

Watch the video below to find the ideal Bespoke AI laundry solution for your home.

Bespoke AI Laundry Combo: Wash and Dry in a Single Unit

Designed for homes where space is limited but both washing and drying are essential, the Bespoke AI Laundry Combo delivers both functions in a single unit. With 25 kg washing and 20 kg drying capacities,¹ it offers powerful, space-efficient performance. It also significantly streamlines the laundry process because once washing is complete, there’s no need to transfer wet clothes to a dryer — everything can be completed in a single cycle.

Bespoke AI Laundry Hub: Handle Large Loads With Ease

The Bespoke AI Laundry Hub is a practical, high-capacity solution for larger households that do laundry frequently. It features a 26 kg washer on the bottom and a 24 kg dryer on top,² enabling efficient handling of large volumes. The integrated structure supports simultaneous or separate cycles, making it easier to manage different fabric types. A centrally located touchscreen enables seamless control of both units to enhance overall usability.

Bespoke AI Washer and Dryer: Design Your Laundry, Your Way

If you prioritize flexibility in layout and design, standalone Bespoke AI Washer and Dryer units offer versatile installation options. The units can be stacked vertically, placed side by side, or installed separately across different spaces, while still delivering optimal performance. This flexibility is particularly useful when your living environment changes due to relocations or evolving household needs.

Find the Perfect Match on Samsung.com

In January, Samsung launched “Help Me Choose,” a digital tool on Samsung.com designed to help you identify the right product for your home. By selecting a few simple options — including household size, available installation space, preferred features and colors — you can quickly receive washer and dryer recommendations that match your lifestyle.

1. The capacity may vary by market. ︎
2. The capacity may vary by market. ︎

The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organized by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,¹ as well as advanced heat pump drying technology that reduces drying time by up to 60%² and energy consumption by up to 75%.³

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere 5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere 5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust color for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users To Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimized Galaxy AI for larger screens, maximizing the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer — precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,⁴ the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%⁵ Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra — featuring a suction power of 400W⁶ while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognizes floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher — equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analyzing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling — utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognize up to 37 fresh food items and 50 processed foods.⁷ Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.⁸

Bespoke AI WindFree — creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyzes user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.⁹

Micro RGB — the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-color local dimming. It also achieves 100% of the BT.2020 color gamut and has earned VDE certification for its Micro RGB precision color.

Odyssey 3D — immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects¹⁰ — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display — creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE — a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 — comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalized information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE — brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

¹ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
² Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.
³ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.
Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents.
⁴ Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
⁵ Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.
⁶ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.
⁷ As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.
⁸ A Wi-Fi connection and Samsung account are required.
⁹ A Wi-Fi connection and Samsung account are required.
¹⁰ 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

“With the new A-65% washer, Samsung has pushed the boundaries of convenience and energy efficiency once again,” said Jeong Seung Moon, EVP and Head of the R&D Team, Digital Appliances (DA) Business at Samsung Electronics. “With AI-driven features like the new AI Wash+, practical hardware upgrades and a wider choice of design options, we aim to deliver personalized experiences that reduce effort and maximize satisfaction.”

A-65% Bespoke AI Washer: A New Milestone in Energy Efficiency

Following the A-55% Bespoke AI Washer introduced at IFA 2024, Samsung will unveil its new A-65% washer, which consumes 65% less energy than the minimum energy efficiency requirements for a Class A rating in the European market. This elevated performance is achieved through enhanced motor efficiency and refined washing and circulation algorithms.

The new washer also features the enhanced AI Wash+, which now intelligently adapts to an expanded range of fabric types, including outdoor wear and denim. By detecting the weight, soiling level and fabric type, AI Wash+ automatically adjusts the amount of water and detergent, along with the wash time to deliver optimal results.

Alongside these functional upgrades, the washer also comes in a new color — Neat White — in addition to the existing dark steel. Both variants offer Samsung’s intuitive 7” touch screen for an elevated user experience with innovative features and functionality, as well as seamless integration with SmartThings.

To complement the washer, Samsung is also introducing a matching dryer in Neat White that includes AI Dry+, which detects fabric type² and moisture level to optimize drying time and energy use, reducing energy use by 20% and drying time by 20%.³

Second-Gen Bespoke AI Laundry Combo: Taking Convenience One Step Further

At IFA 2025, Samsung is also showcasing the second-generation Bespoke AI Laundry Combo, building on the popularity of the globally launched first-generation model. First launched to the Korean market earlier this year, this new model exemplifies the latest advancements in Samsung’s AI-powered laundry solutions.

Retaining the same external dimensions, the updated combo delivers a 3kg increase in drying capacity⁴ and a 20-minute reduction in drying time.⁵ These improvements were made possible through structural enhancements, including a more densely arranged heat exchanger fin layout that expands the heat transfer surface area by 8.5%, and a more powerful preheating capability from the upgraded heater system.

The second-generation model also introduces a range of practical upgrades aimed at enhancing everyday usability. Upgraded from the first generation’s AI Wash & Dry, the second-generation model’s AI Wash & Dry + adds denim and outdoor to the list of detectable fabric types.⁶ Auto Open Door+ — a feature unique to the combo — automatically opens the door after washing or drying to help reduce moisture and odor, while blowing air into the tub after wash-only cycles to lower humidity and keep the interior fresh. The model also offers optimized cycles for modern routines, including a 79-minute Super Speed cycle,⁷ a 49-minute single garment cycle⁸ and a 39-minute shirt cycle.⁹ To make navigating these options easier, the 7” touchscreen features a new Dial Theme interface that prominently displays six frequently used cycles in a clean, circular layout for more intuitive control.

The combo is offered in the Korean market in both Normal and Infinite design types, with the latter featuring a flat design and a hidden touch door, complemented by real stainless-steel surfaces that reflect Samsung’s premium design direction.

¹ Based on Samsung internal testing. The energy consumption of this 9kg model is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
² Based on an advanced AI algorithm utilizing weight, moisture content and drying temperature data, AI Dry+ can detect four types of fabric: normal, denim, towels and delicates.
³ Tested on the Samsung DV9400D compared with Samsung DV5000D on Eco Cotton and AI Dry+ cycles. Used blended shirts of 2kg load.
⁴ Previous model WD25DB****** is 15kg, new model WD90F25*** is 18kg.
⁵ The time consumed in ‘Super Speed’ cycle, which takes 79 minutes with DOE-standard fabrics composed of 50% cotton and 50% polyester, is compared with previous model (WD25DB******). Applied to models with heater (WD90F25AH*), as the drying heater improves preheating efficiency.
⁶ Fabric type detection is available in the AI Wash+ cycle (wash mode) for loads up to 3kg. When multiple fabric types are mixed, the machine detects either general or the most similar characteristics. Optimal results may be achieved when washing items are made of similar materials.
⁷ 79 minutes: based on DOE-standard test fabrics composed of 50% cotton and 50% polyester, using the Super Speed Cycle (DOE 3kg) in the wash + dry mode. Compared to the WD25DB8995B*, WD90F25AH* completes the Super Speed Cycle 20 minutes faster. Actual results may vary depending on fabric type, moisture content, laundry composition, and usage conditions.
⁸ Single garment cycle tested with under 500g of laundry, including combinations such as top and bottom sportswear (polyester), leggings and bra top (nylon/spandex), or summer school uniforms (polyester/rayon/wool). Compared to the standard cycle, time is reduced by 50%, with water and detergent usage reduced by approximately 40% and 70%, respectively.
⁹ Shirt cycle is available on WD90F25AH* and tested with one cotton/polyester shirt of approximately 200g, with washing conditions of cold water, rinse cycle 1 time, spin speed maximum, dry level set to slightly dry. Results are based on internal testing and may vary in actual usage environments.

▲ 2025 Bespoke AI Laundry Combo (Image simulated for illustrative purposes.)

During the rainy season and sweltering summer heat, Samsung Electronics’ latest all-in-one washer-dryer becomes a household essential. With the Bespoke AI Laundry Combo,¹ users can enjoy fresh, dry clothes every day. The 2025 model boasts the largest capacity available in Korea — 25 kilograms for washing and 18 kilograms for drying² — along with a 79-minute Super Speed cycle³ enhanced by AI-powered functions.

The Bespoke AI Laundry Combo is making waves with its thoughtful, user-centric features, further cementing Samsung’s leadership in home appliances. Samsung Newsroom takes a closer look at the subtle yet impactful details that set this model apart.

No More Shrinkage With the Magic 60°C

Anyone who has experienced heat-damaged or shrunken clothes knows the risks of high drying temperatures. The Bespoke AI Laundry Combo addresses this concern by keeping internal temperatures below 60°C,⁴ helping fabrics retain their original shape.

▲ The Bespoke AI Laundry Combo ensures that the internal temperature stays below 60°C, reducing the risk of fabric damage and shrinkage.

AI detects the weight of each load and precisely adjusts the temperature — raising it for smaller loads to save time and lowering it for larger ones to ensure even drying. This prevents common issues like clothes feeling dry on the outside but remaining damp inside.

Hassle-Free Heat Exchanger Maintenance With Auto Cleaning

As a key component of the drying systems, the heat exchanger requires regular cleaning to prevent reduced performance. The Auto Condenser Cleaning⁵ feature takes care of this maintenance by spraying high-pressure water before each drying cycle, clearing out dust to maintain smooth operation.

▲ The Bespoke AI Laundry Combo has the Auto Condenser Cleaning feature that automatically cleans the heat exchanger.

By eliminating buildup in advance, the feature helps ensure optimal drying — especially useful during summer when laundry loads are more frequent. Users can also clean the heat exchanger manually if needed.

Designed To Minimize Dust

The Bespoke AI Laundry Combo also helps minimize dust accumulation. By reducing airflow resistance in the duct and using a powerful fan, the machine generates strong air currents that effectively remove dust from fabrics. The back of the unit features multiple vents that allow dust to escape quickly, cutting down on residual particles.

A Laundry Machine That Keeps Evolving

Samsung continues to lead in AI-powered home appliances that evolve through regular software updates. The Bespoke AI Laundry Combo is no exception — last year’s model continues to receive ongoing upgrades to improve both functionality and performance.

One notable update is the lint filter⁶ cleaning reminder, alerting users to clear out dust and debris collected during the wash and dry cycles. Previously, users had to check the filter manually. Starting this year, the machine automatically detects filter blockage levels and sends notifications for easier, more intuitive maintenance.

Fresh, Odor-Free Laundry After Every Cycle

▲ The Bespoke AI Laundry Combo has the Auto Open Door+ feature that automatically opens the door to activate airflow and reduce internal moisture.

Unable to unload laundry right after a cycle ends? The Auto Open Door+ feature helps by automatically opening the door once the cycle finishes, releasing heat and humidity from inside the machine. After a wash-only cycle, this function activates airflow once the door opens — reducing internal moisture by up to 40%.⁷

¹ All information regarding the Bespoke AI Laundry Combo in this article is based on products launched in South Korea. Product specifications may vary by country and region of release. For accurate information, please refer to the official sales outlet or the manufacturer’s website in your country.
² As of March 5, 2025, the 2025 Bespoke AI Laundry Combo’s 25-kilogram washing capacity is the largest among household washing machines registered with the Korea Energy Agency. The 18-kilogram drying capacity is the largest among drum-type dryers as of March 10, 2025.
³ Tested using U.S. Department of Energy (DOE) standard fabric composed of 50% cotton and 50% polyester, using the Super Speed cycle. Actual results may vary depending on fabric type, moisture content, laundry characteristics and load size in real-world usage.
⁴ Based on internal test results from August 2018, verified by the Korea Apparel Testing & Research Institute (KATRI). Drying at a maximum temperature of 60°C resulted in half the shrinkage compared to drying at 70°C. Shrinkage was measured after two hours of exposure at 50°C, 60°C and 70°C. Test samples were composed of 84% nylon and 16% polyurethane. Results may vary depending on actual usage conditions.
⁵ The Auto Condenser Cleaning feature activates after the wash cycle and before the dry cycle in wash-and-dry programs. The function does not activate during wash-only cycles or if the drying time is under one hour. Cleaning of the heat exchanger is recommended every 180 cycles. Other internal components may also affect overall performance.
⁶ A filter that clears out dust and debris collected from clothes.
⁷ The Auto Open Door+ feature removes up to 40% more moisture after 24 hours compared to when the door remains closed. Test conducted under conditions of 25°C and 55% relative humidity, using a 1-kilogram International Electrotechnical Commission (IEC) load (standard course, spin level 4). Measurement based on a 10° door opening angle.

Designed to boost convenience and make smarter use of time and space, the Bespoke AI Laundry Combo is reshaping daily life. Samsung Newsroom took an inside look at how that transformation is taking place and why.

Wash and Dry in One Go — A Simpler Routine for Better Living

According to a Samsung survey³ of 206 buyers in Korea who purchased all-in-one washer-dryers released in 2024, respondents cited the following top reasons for their purchase — no laundry transfer needed (23%), saving space (21%), single installation for both washing and drying (12%), and one-step operation from wash to dry (11%).

As laundry becomes simpler and more convenient, how and when people do it is evolving. Compared to before purchasing all-in-one models, people are washing their clothes more frequently. Dual-income households, in particular, are increasingly doing their laundry on weeknights after work.

As washing and drying are completed in a single automated cycle, the Bespoke AI Laundry Combo allows users to simply load their clothes, press start and walk away. There’s no need to wait around or manually move wet clothes to a separate dryer. Furthermore, the Auto Open Door feature even opens the door automatically once drying is complete, releasing moisture quickly and enhancing hygiene and convenience.

Simple Setup, Smarter Use of Space and AI-Optimized Cycles

The Bespoke AI Laundry Combo also offers improved space efficiency and greater flexibility in installation. Unlike conventional setups that require separate space for both washer and dryer units, the all-in-one unit reduces spatial demand by around 40%,⁴ with no need to stack two machines or place them side-by-side. Its lower height also allows for extra shelving in laundry or utility rooms.

▲ The Bespoke AI Laundry Combo reduces spatial demand by around 40% compared to conventional washer and dryer setups.

In addition, the Bespoke AI Laundry Combo’s AI-powered features significantly boost efficiency. AI Wash & Dry⁵ automatically selects the best wash and dry settings based on weight, fabric type and soil level, removing the need for manual configuration.

In the survey, customers in Korea expressed high satisfaction⁶ with features like the Flex Auto Dispense System⁷ (91%) and AI Energy Mode⁸ (89%). The Flex Auto Dispense System adjusts the detergent amount to suit the load of laundry when detergent is pre-filled in the compartment, reducing maintenance hassle and preventing overuse or underuse of detergent, which is a common issue with conventional washing machines.

Energy efficiency has also improved, as the 2025 Bespoke AI Laundry Combo consumes 45% less electricity per kilogram than the minimum required for top-rated front-load washers in Korea.⁹ With AI Energy Mode, users can reduce energy consumption by up to 60% without compromising performance.¹⁰

Samsung continues to drive the popularization of all-in-one washer-dryers by introducing products with industry-leading drying capacity.¹¹ The 2025 Bespoke AI Laundry Combo increases capacity by 3kg to a total of 18kg, while reducing drying time by 20 minutes to complete a full wash-and-dry cycle in as little as 79 minutes.¹²

“We are committed to introducing more products like the Bespoke AI Laundry Combo that bring meaningful changes to users’ daily lives,” said Jong-Hun Sung, Vice President and Head of Clothing Care R&D Group at Digital Appliances (DA) Business, Samsung Electronics. “With our innovative technology and focus on personalized user experiences, we aim to open a new chapter in home appliances.”

As laundry becomes an increasingly seamless experience, Samsung will continue to enable a smarter, more convenient way of living, one cycle at a time.

¹ All information regarding the Bespoke AI Laundry Combo in this article is based on products launched in South Korea. Product specifications may vary by country and region of release. For accurate information, please refer to the official sales outlet or the manufacturer’s website in your country.
² Recognitions include Winner of the iF Design Award (2024, 2025), Finalist of the IDEA Design Award (2024), Bronze for the Good Design Award by the Korea Institute of Design Promotion (2024), Winner of the Korea Innovation Frontier Award by the Korean Standards Association (2024), Honoree at the CES Innovation Awards (2024), Winner of the Ergonomic Design Award by the Ergonomics Society of Korea (2024), Korea Green Product of the Year by the Korea Green Purchasing Network (2024), Winner of the Jang Young-Shil Award by Korea’s Ministry of Science and ICT (2024), Winner of the Korea Electronics Show Innovation Award (2024), No.1 in INNO STAR and GREEN STAR by Korea Management Registrar Inc. (2024, 2025), No.1 in Home Appliance A/S in the KS-SQI and KSQI by the Korean Standards Association and Korea Management Association Consultants respectively (2024), No.1 in the Washer-Dryer Category in the KS-QEI by the Korean Standards Association (2024), Winner of the Korea Brand Hall of Fame by the Institute for Industrial Policy Studies (2025), Winner of the Canstar Blue Most Innovative Award in Australia (2025), and No.1 in the Washer-Dryer Category by Consumer Reports in the United States (2024, 2025).
³ Based on an online survey conducted on 206 buyers of all-in-one washer-dryers in Korea, including 154 who purchased Samsung’s Bespoke AI Laundry Combo. Participants included purchase decision-makers, primary users and buyers of models released in 2024.
⁴ When installing the Bespoke AI Washer (25kg) and Dryer (22kg) in a stacked configuration, the required height is 1,890mm. In a side-by-side configuration, the required width is 980mm. In comparison, the Bespoke AI Laundry Combo has a height of 1,110mm and width of 686mm.
⁵ Detects fabric type under AI Wash & Dry mode for loads up to 3kg. Detects soil level under the same mode for loads up to 9kg. Detects a total of five fabric types — normal, towels, delicates, denim and outdoor — and when multiple fabric types are mixed, identifies them as either “normal” or the type that most closely matches.
⁶ Research Methodology: Satisfaction levels for each of the 2024 Bespoke AI Laundry Combo’s 14 features were measured using a 7-point scale. The results reflect the proportion of respondents who selected the top two ratings: “Very satisfied” and “Satisfied.”
⁷ Based on a 5kg laundry load using the standard wash cycle, with the detergent amount set to “normal” and concentration set to “regular.” Results are based on internal testing and may vary depending on actual usage conditions. When filling the main and optional compartments with regular detergent, the auto-dispense system can operate for up to 13 weeks per refill under a usage rate of three cycles per week.
⁸ AI Energy Mode activates immediately when “Maximum Saving” is selected as the monthly usage target within the SmartThings Energy service. When “Progressive tier” or “Custom” settings are selected, operation time and energy savings may vary depending on the user-defined conditions. To manage energy use based on tiered electricity pricing, a separate smart meter may be required depending on the user environment. AI Energy Mode is available exclusively via SmartThings, which may have limitations depending on the supported environment and usage conditions.
⁹ Based on data for front-load (or electric) washing machines listed on the Korea Energy Agency website. The minimum standard for Grade 1 energy efficiency is 45.8 Wh/kg. The 2025 Bespoke AI Laundry Combo’s energy efficiency rate is 24.9 Wh/kg.
¹⁰ Conducted using 3kg of standardized test fabric in accordance with KS C IEC 60456, with the fabric type identified as “normal” and the water temperature set to 20°C. Power consumption was compared with AI Energy Mode (set to “Maximum Saving”) turned on and off. Test model: WD25DB8995BZ; Reference model: WD90F25***.
¹¹ As of March 5, 2025, the 2025 Bespoke AI Laundry Combo’s 25kg washing capacity is the largest among household washing machines registered with the Korea Energy Agency. Its 18kg drying capacity is the largest among front-load models as of March 10, 2025.
¹² Based on DOE standard test fabric composed of 50% cotton and 50% polyester, using the Quick Cycle. Actual results may vary depending on fabric type, moisture content, characteristics, and laundry load in real-world usage conditions.

Samsung Electronics today announced that it is bringing its advanced screen technology to a broader range of home appliances, representing a bold step forward in realizing its “Screens Everywhere” vision. This year, Samsung is upgrading the kitchen experience by launching a refrigerator with a new 9” AI Home¹ screen, and adding the 7” AI Home¹ to the Wall Oven.² Screen options are being widened for consumers in the laundry category as well, with the 7” AI Home applied to the Bespoke AI Laundry Combo now being included in the newly launching Bespoke AI Washer and Dryer set. Samsung is showcasing these new products at the upcoming CES 2025.

“We have been leading the development of screen appliances to elevate our consumers’ experiences with innovative features and functionalities”, said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Along with those efforts towards enhancing usability, we are expanding consumer options by developing screens of different sizes and products that effectively incorporate them.”

Diversifying Bespoke Refrigerators With a New, Compact Screen and Enhanced Features  

By offering a diverse selection of products with varying screen sizes, Samsung aims to enhance usability for consumers while also realizing an interconnected smart home. Supporting voice control via Bixby,³ the screens on Samsung appliances showcase essential information about the task such as internal temperature or washing cycle information, in an intuitive and straightforward way. Moreover, the Map View feature is a key differentiator, allowing the screens to function as simplified, convenient control hubs where users can monitor and control their connected appliances⁴ from a single screen. Lastly, the screens provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment.⁵

In the kitchen, to complement the refrigerators with 21.5” and 32” Family Hubs⁶ that are currently available, Samsung is unveiling the Bespoke Refrigerator with 9” AI Home, which caters to consumers seeking the Family Hub’s advanced features in a more compact size. Strengthening its role as a controlling hub, the updated Map View allows users to select modes for connected devices⁴ like the air conditioner and robot vacuum,⁷ and can be accessed directly from the home screen. Moreover, the 9” AI Home also functions as a hub for controlling third-party smart devices that are compatible with SmartThings, like lights and smart plugs.⁸ Alongside these functionalities, users benefit from seamless access to features like SmartThings Energy and built-in entertainment options.

Expanding Screen Options Across Various Product Categories

As an expansion of the availability of the AI Home screens in laundry products, Samsung is introducing the Bespoke AI Laundry Combo’s 7” AI Home screen to this year’s new Bespoke AI Washer and Dryer set. This screen makes laundry efficient and convenient with intuitive menu navigation, real-time updates on washing cycles and energy monitoring. These advancements, along with helpful features like the aforementioned Map View, enrich day-to-day experiences that users have with their appliances. In certain markets, the Bespoke AI Laundry Combo is also launching with a more compact 4.3” screen.⁹ By adding the AI Home to a wider lineup and adopting diverse screen sizes, Samsung is continuing to expand options and choices for a wide variety of customer needs.

The 7” AI Home is also coming to cooking appliances as the Bespoke Wall Oven in the North American market now features a 7” AI Home screen, which was enabled through an over-the-network (OTN) Smart Forward update to an originally simple 7” interactive LCD screen.¹⁰ Having been recognized by the prestigious CES® 2025 Innovation Awards, the upgraded oven now features enhanced recipe recommendation¹¹ features and connectivity features that make for a truly ‘AI Home’. The AI Pro Cooking which originally recognized ingredients and recommended recipes for 80 guided cook menus, has now been upgraded to also feature ‘Customized Cook’ allowing users to add certain recipes they cook often.¹² The screen displays pop-ups¹³ recommending users to save the oven settings for frequently-cooked recipes, which users can also do manually after single use. Furthermore, key apps of the AI Home such as Map View, Gallery and Weather have been added, allowing the Wall Oven to also function as a smart home hub and entertainment source. This upgrade modernizes the user interface and aligns the appliance with Samsung’s broader smart ecosystem.

¹ AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). You can access your AI recipe recommendations through the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account to enjoy the features available on the AI Home our network-based service that includes apps and our other smart features available through your device.
³ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America).
⁴ Applicable to appliances connected to the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ SmartThings login with the same account as the mobile phone is required for phone calls.
⁶ The Family Hub is provided in various sizes according to region and project.
⁷ Map View supports mode changes on select refrigerators, wine cellars, robot vacuums and air conditioners with Wi-Fi.
⁸ A Wi-Fi connection and a Samsung account are required.
⁹ The Bespoke AI Laundry Combo with the 4.3” LCD display will be launched in India, Mexico, Colombia, Chile, Peru, Argentina, Panama, Honduras, El Salvador, Costa Rica, Dominican Republic and Paraguay. Features provided in the 4.3” screen are not identical to the Bespoke AI Laundry Combo with the 7” AI Home.
¹⁰ Smart Forward update is available on NV51C*700*****
¹¹ Recipe recommendations utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.
¹² Customized Cook is available on NV51C*700*****, from March 2025. Users can save up to 30 recipes.
¹³ Pop-up is displayed after the recipe has been cooked 5 times with the same cooking mode, temperature and time, on the 6^th time of inserting the recipe ingredients.

Samsung Electronics America has secured #1 rankings in TVs for overall customer satisfaction and #1 in home appliance service experience for the second year in row in the 2024 American Customer Satisfaction Index (ACSI®) survey. Samsung TVs also achieved #1 in product quality, service quality and service experience.¹

Samsung research shows that 90% of TV buyers and 94% of home appliance shoppers are more likely to choose a brand known for strong customer service² — a trust that Samsung has built through consistent commitment to customer care. Building on this trust, Samsung is leading the way in designing AI-enabled products that enhance consumers’ lives, with the cutting-edge Samsung Care team ready to assist when the unexpected happens.

“We’re proud to be consistently recognized by our customers in the ACSI survey, a testament to the improvements we have made to the end-to-end customer experience,” said Mark Williams, Vice President of Customer Care at Samsung Electronics America. “We know that when your TV or appliance isn’t working, you want it fixed quickly, the first time. That is why we’ve invested in AI and digital care innovations, best-in-class training, efficient parts distribution and expanding our Samsung Beyond Boundaries,³ program to provide more customers with quality care in the US.”

Samsung TVs: Excellence in Picture and Sound Quality, Value and More

Samsung received recognition from its customers across several categories for its cutting-edge TVs, powered by AI. This includes #1 rankings in overall quality, picture quality, and sound quality — a clear testament to our continued leadership and innovation.

With AI at its core, the 2024 lineup delivers several value-add features that only Samsung can provide, demonstrated by a #1 ranking in value. This includes AI Upscaling,⁴ which can transform even lower-resolution content — like old movie classics — into stunning 4K and 8K, and Samsung Gaming Hub,⁵ letting you experience the best of gaming all in one place, no console required. With Tizen OS, you can stream all of your favorite video services and access Samsung TV Plus, which provides 2,700+ free channels, including 400+ premium channels — all for free.

In a world that is more connected than ever before, Samsung TVs users can effortlessly enjoy entertainment knowing their devices are ranked #1 for connectivity. With seamless access to SmartThings, you can use your TVs as an IoT hub to easily connect and manage devices. Powered by Knox, only Samsung TVs deliver added peace of mind that your personal data is secured across your connected devices while you watch.⁶

Samsung TVs also earned #1 rankings for ease of use, exterior design and durability. From sustainability-forward packaging and improved energy efficiency to accessibility features — the TV lineup is intentionally designed to elevate your home entertainment experience.

Samsung Home Appliances: Leading Customer Satisfaction

Samsung achieved best-in-class rankings for refrigerators⁷ and washing machines, and leads in appliances with top scores for service experience, ease of arranging service, technician courtesy, helpfulness and timely repairs. These top rankings reflect the confidence consumers place in Samsung’s AI-enabled products to enhance and simplify their lives.

Our latest AI-powered Bespoke appliances were designed to deliver enhanced performance, helping you do more with less effort. The Bespoke Refrigerator with AI Family Hub+ with AI Vision Inside recognizes 33 different food items as they’re added or removed from the fridge, using an internal camera and ‘Vision AI’ technology.⁸ The Bespoke AI Laundry Combo All-in-One takes the guesswork out of cycle selection by intelligently adjusting washing and drying time and energy.⁹ The AI Home touchscreen LCD Display simplifies cycle and setting selection while managing other connected Samsung devices. And with SmartThings, the #1 mobile app for appliances according to ACSI,¹⁰ AI-equipped devices seamlessly connect, offering smarter home management and easier control.¹¹

Empowering Customers with Seamless, Next-Generation Care

Samsung Care continuously invests in ways to give customers choices and easy options for high-quality, convenient care on their terms. Paving the way in next-generation care, Samsung has continued to invest in AI-powered tools to help Care experts resolve issues even faster. Interactive Voice Response (IVR) is one such tool, using AI¹² to identify the customer’s intent, product, and issue, ensuring they are routed to the right agent with valuable insights before the call even begins. IVR can also text customers the two nearest Walk-In Service or Authorized Repair Centers based on their zip code and send a link to book an appointment, making the process even smoother.

With connected solutions for home appliances, Samsung makes proactive and preventative care simple and accessible. For example, consumers can use the Home Care service in the SmartThings app, which uses AI to automatically detect and troubleshoot issues. If an error code appears, customers receive an alert with step-by-step instructions for a quick home fix. If further assistance is needed, they can chat with a care professional, schedule a repair with a Samsung-certified technician, or even order replacement parts, like water filters, directly through the app.

Samsung provides 99.9%¹³ of the U.S. with convenient Care coverage for TVs and home appliances. Even in rural areas, people can access next-level care via Samsung Beyond Boundaries. Customers within a 4-hour radius of a Samsung Care Center can receive at-home repairs.

Looking for more news or need additional support from the Samsung Care Team? Visit the Samsung Care YouTube Channel, check out the Samsung Members App and Samsung Communities or text us any time by messaging 1-800-SAMSUNG to start a conversation with a Samsung Care Pro.

About the American Customer Satisfaction Index (ACSI®) Survey
The American Customer Satisfaction Index Survey (ACSI) is the nation’s only cross-industry measure of customer satisfaction. Since 1994, the survey has been recognized as a leader in analyzing consumer sentiment about the products and services used most often. The ACSI Index surveys customers on their own consumer electronics experiences and identifies industry leaders for excellence, based on customer feedback regarding service repair, product durability, and warranty coverage.
Between July 2023 and June 2024, the ACSI Household Appliance and Electronics Study surveyed over 5,100 U.S. consumers who recently purchased appliances from leading manufacturers to evaluate the quality of their experiences in a variety of categories. Between July 2023 and June 2024, the ACSI TV Study surveyed over 6,000 U.S. consumers who recently purchased TVs from leading manufacturers to evaluate the quality of their experiences in a variety of categories.
Source: 2024 ACSI® Surveys of customers rating their appliance manufacturer and TV manufacturer. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index. For more about ACSI, visit www.theacsi.org.

The company showcased revolutionary accessibility features in its Bespoke AI appliances on September 6 (local time) at IFA 2024 — Europe’s largest consumer electronics trade show held in Berlin, Germany. Aligning with this year’s IFA theme of “Innovation for All,” Samsung is presenting a more comfortable lifestyle to users.

▲ Samsung Electronics’ press conference at IFA 2024

Personalizing Experiences According to Each User’s Voice

At IFA 2024, Samsung introduced Voice ID³ — a game changer in smart home technology that will offer personalized experiences by distinguishing between family members’ voices.

Home appliances that support Voice ID will be able to understand voice commands from users and provide customized solutions based on schedules, interests, health conditions and other personal characteristics.

For example, Voice ID will recognize a senior user’s voice, recommend dishes depending on their diet and find relevant recipes when they ask about dinner.⁴

Syncing Accessibility Settings Across Devices

Currently, accessibility settings need to be set up separately for each device. By the second half of this year, Accessibility Sync will allow users to apply accessibility settings from their smartphones to their home appliances during initial setup.

In the future, home appliances with Voice ID support will be able to synchronize accessibility settings with each user’s voice. For instance, Accessibility Sync will recognize a mother’s voice and apply her smartphone’s accessibility settings to the washing machine.

Improving Usability Through More Visible Screens and Voice Assistance

▲ Bespoke AI appliances inside Samsung’s booth at IFA 2024

At IFA 2024, visitors to Samsung’s booth can experience how the company is improving screen visibility on its Bespoke AI appliances. The 32-inch screen on the Bespoke 4-Door Refrigerator with AI Family Hub⁵ features black-and-white, color inversion and font enlargement for users with low vision. Meanwhile, the 7-inch AI Home⁶ on the Bespoke AI Laundry Combo supports high contrast to improve readability.

Voice Guide will further enhance accessibility by providing audible descriptions of an appliance’s status and operations. Once activated in settings, the feature will read what is displayed on the screen. Voice Guide will be progressively rolled out⁷ to products with displays.

Adding Convenience With a Light Touch

▲ Bespoke AI Laundry Combo with Auto Open Door

Designed to help users easily open doors, Auto Open Door is currently available on select refrigerators, washing machines, ovens and other home appliances. The Bespoke 4-Door Refrigerator with AI Family Hub opens with a gentle touch. Meanwhile, the Bespoke AI Laundry Combo door automatically opens at the end of a wash or dry cycle to allow moisture to escape or keep laundry fresh.

Samsung is constantly expanding its features to make home appliances more accessible to users. Fully committed to its “AI for All” vision, the company looks forward to breaking down barriers and setting new standards for inclusivity in home technology.

¹ Accessibility features of Samsung home appliances may vary by region and product.
² Results may vary depending on actual usage conditions.
³ Voice ID is expected to be available in 2025. The availability of features and content providers may vary by country/carrier/language/device model/OS version.
⁴ The following scenario may vary depending on user language settings or regional differences.
⁵ Product name may differ by region. North America: Bespoke 4-Door Flex Refrigerator with AI Family Hub+, Latin America: Bespoke 4-Door French Door Refrigerator with AI Family Hub+.
⁶ Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
⁷ As of early September 2024, Voice Guide is only supported on select Family Hub refrigerators and Bespoke AI Laundry Combo.

Samsung Electronics today announced it is showcasing its latest energy-efficient appliance lineup for the European lifestyle at IFA 2024. The new product range includes a BESPOKE AI Washer with A-55% extra energy efficiency,¹ a Bespoke AI Laundry Combo that achieves an A rating for the complete cycle² and an A-10% Bespoke Dishwasher.³ Drawing on its longstanding dedication to enhancing energy efficiency, Samsung has improved its core technologies to respond to consumer needs for better ways to save energy in everyday life.

“Samsung has a long track record of bringing its energy-efficient lineup to European markets, and IFA is an ideal setting for showcasing these types of solutions,” said Moohyung Lee, EVP and Head of the Customer Experience Team for Digital Appliances Business at Samsung Electronics. “We expect that the new models will be the right choice for customers who are seeking extra energy efficiency at home.”

A More Efficient Washing Experience

The most notable achievement out of Samsung’s high-energy rating lineup at IFA 2024 is the BESPOKE AI Washer. The model, planned for next year’s launching,⁴ consumes up to 55% less energy than the minimum energy efficiency requirements for a Class A rating.⁵ Following the A-40% model that launched in the first half of this year, the new product has applied Samsung’s technologies to achieve additional energy savings.

Samsung applies advanced technologies to achieve up to 55% less energy consumption than the minimum energy efficiency requirements for the Class A rating. The core of these advanced technologies is the Bubble Shot, which pulls soapy water through the circulation pump and sprays it on top of the laundry inside the drum. This makes washing more effective by drenching the laundry more easily and allowing the detergent to penetrate clothing evenly. It combines with Ecobubble and algorithms to enhance extra energy efficiency.

The implementation of AI Home⁶ is an additional noteworthy change. This 7″ wide LCD touchscreen on the device serves as an intuitive control center for the laundry. Not only can users quickly choose their laundry cycle, but they can also receive personalized washing recommendations that suit their habits and periodic needs.⁷ It allows for effective user control and laundry care.

All-in-One, Energy Efficient Laundry Solution

At IFA, Samsung is also displaying the Bespoke AI Laundry Combo, which will soon be available in the European market. The model combines a washer and a dryer in a single machine freeing users from the hassle of transferring the load to the dryer after washing. The combo is distinctive in that there is a significant improvement in energy efficiency, achieving an A rating across the entire washing and drying cycle,⁸ with an A-20% for washing.⁹ This is the highest level in Samsung’s combo lineup in Europe.

Samsung has worked hard to improve the drying efficiency especially. The Heatpump Drying technology dries clothes quickly, gently and efficiently at low temperatures. Furthermore, a specially designed duct structure improves the efficiency of internal air circulation, allowing for the efficient reuse and transfer of heat energy. Meanwhile, to achieve a high energy rating in the wash-only cycle, the Bubble Shot Technology is implemented. It makes the laundry drench well by spraying soapy water from the top using the circulation pump. As a result, the combo’s complete wash cycle exceeds the minimum energy efficiency requirements for the Class A threshold by up to 20%, with the wash and dry cycle receiving a well-deserved Class A.

Clean Effectively, Save More Energy

The Bespoke Dishwasher¹⁰ with extra energy efficiency will be also displayed at IFA 2024. It not only boasts a stylish look with its Kitchen Fit Sliding Door¹¹ design that seamlessly matches kitchen furniture but also offers effective performance while saving energy by up to 10% more than the requirements for an A energy rating.¹²

A WaterJet Clean and an Active Fan Dry system play an important role in delivering this extra efficiency. First, WaterJet Clean delivers intensive cleaning from every angle with rotating dual wash arms, thanks to the specially designed All-in-one Sump module.¹³ It generates a unique flow path to make the product exceptionally power efficient and uses only 7.9 liters¹⁴ of water ― which is a significantly low level compared to conventional models¹⁵ ― without impacting its performance.

The Active Fan Dry system,¹⁶ on the other hand, enhances internal air circulation, leading to less energy consumption. It blows gentle and moderate wind using two fans on the walls of the tub during drying. Since this wind helps evaporate moisture, less latent heat is required from the rinsing water. Therefore, it reduces the amount of energy used for heating the rinsing water. As a result, users can neatly finish the cycle with enhanced energy efficiency.

Additional Energy Savings Through SmartThings Connectivity

With these advancements in hardware, Samsung’s new energy-efficient lineup also supports SmartThings AI Energy Mode.¹⁷ After connecting appliances to SmartThings, users can check daily, weekly and monthly power consumption. And when the estimated monthly electricity bill exceeds the targeted amount, they can activate AI Energy Mode through SmartThings to proactively save energy. With the cycles that work with AI Energy Mode, the BESPOKE AI Washer saves energy usage by up to 70%,¹⁸ the Bespoke AI Laundry Combo saves energy up to 60% on washing and up to 30% on drying.¹⁹ And the dishwasher uses up to 21% less energy with the Pots & Pans program.²⁰

Visitors at IFA 2024 ― being held in Berlin from September 6 to 10 ― will be able to see Samsung’s new energy-efficient appliances at Samsung’s booth. The Bespoke Dishwasher is currently available in several European countries and the Bespoke AI Laundry Combo is set to launch in select European countries in the fourth quarter of this year. The BESPOKE AI Washer will roll out in different European countries early next year.

* The content has been revised to provide more accurate information.

¹ Based on Samsung internal testing, Applicable models in WW9000F series are 55% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.
² Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.
³ Based on internal testing, DW60C*8******* in DW8700B series are 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2017
⁴ Planned for launching in the first half of 2025
⁵ Based on Samsung internal testing, Applicable models in WW9000F series are 55% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.
⁶ Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
⁷ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
⁸ Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.
⁹ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
¹⁰ Model code: DW60C*8******* (Europe).
¹¹ Kitchen Fit Sliding Model: DW60CG8**I00**. Custom panel weight range: 4.5~12kg (Self-adjusting).
¹² Based on internal testing, DW60C*8******* in DW8700B series are 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2017
¹³ The sump module gathers water during wash cycles, houses various filters, and contains the main pump for water circulation and drainage.
¹⁴ Only when using the Eco cycle.
¹⁵ Compared to DW60BG750***, DW60C*8******* consumes 1.3L less water during the Eco cycle.
¹⁶ When using Active Fan Dry, the drying time may increase, because the rinsing water temperature is lower.
¹⁷ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹⁸ Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.
¹⁹ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.
²⁰ Based on internal testing comparing the water temperatures and cycle times of the factory setting and AI Energy mode for the ‘Pots & Pans’ program which may need to be downloaded via the SmartThings App. Results may vary depending on the actual usage conditions. AI Energy mode can be used with 6 washing cycles: Intensive, Express, Extra Silence, Pots & Pans, Plastic and Auto.

Samsung Electronics today announced that it is launching the Bespoke AI Laundry Combo to the European market at IFA 2024 in Berlin. First introduced last year at IFA 2023, the all-in-one washer and dryer combo is set to redefine laundry experiences across Europe by combining a washer and dryer into a single, space-efficient appliance that completes washing and drying in one device. The Bespoke AI Laundry Combo also leverages AI, heat pump technology and a 7” display to provide a convenient, entertaining laundry experience that also saves energy.

“As the world, and Europe in particular, is prioritizing smarter, more efficient home appliances, we’re thrilled to be launching the Bespoke AI Laundry Combo in Europe,” said Moohyung Lee, EVP and Head of the Customer Experience Team for the Digital Appliances Business at Samsung Electronics. “By integrating AI and heat pump technology, we aim to provide our customers with a more convenient and energy efficient laundry experience.”

Elevating the Laundry Experience at Home With AI

The Bespoke AI Laundry Combo is designed to increase space without compromising functionality. This all-in-one combo seamlessly integrates a washer and dryer into a single unit, providing a space-saving and efficient laundry solution with broad functionality. It performs as effectively as two separate machines while conserving valuable space, and more importantly eliminates the need to transfer laundry between those machines after the wash cycle finishes. For users, this means they don’t have to keep checking the wash cycle’s progress in the attempt to prevent unpleasant odors, and can use their time more flexibly.

A key feature of the Bespoke AI Laundry Combo is the AI Wash & Dry,¹ which sets a new standard for laundry efficiency. This advanced system uses a range of sensors to optimize both washing and drying for each load, freeing users from having to determine the optimal settings for each cycle. Upon sensing the weight of the laundry, it dispenses the right amount of water and detergent. It also detects the fabric and monitors the level of soiling during the cycle, adjusting wash time and detergent use accordingly. After the wash cycle, the technology optimizes the drying process based on the weight and fabric,² ensuring excellent cleaning and drying results. With AI Wash & Dry, users benefit from a thorough, more efficient³ and personalized laundry experience.

Another benefit the Bespoke AI Laundry Combo brings to the European market is its exceptional energy efficiency. The wash cycle is up to 20% more efficient than the A-grade energy efficiency class threshold,⁴ and the wash and dry cycle combined also meets the A-grade energy efficiency class rating.⁵ These impressive results are achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures. In contrast to conventional combination units which use a heater to blow hot air into the drum, Samsung’s heat pump system continuously recycles hot air and optimizes heat transfer by reheating and dehumidifying the hot air through the heat exchanger. This results in the reduction of drying time by up to 60%⁶ and an energy consumption cut of up to 75%,⁷ making it an energy efficient and cost-effective choice for laundry needs. The heat pump method also enhances air circulation, preventing fabric shrinkage and reducing damage to clothing. Furthermore, when the AI Energy Mode⁸ is applied through SmartThings, an additional up to 60% on washing and up to 30% on drying⁹ can be reduced. This is made feasible through reducing heater use, one of the most energy consuming parts of the washing machine, and consequently increasing cycle time.

Seamless, Efficient User Experiences

The Bespoke AI Laundry Combo offers an enhanced user experience with the AI Home,¹⁰ an intuitive 7” wide LCD display that serves as a central control hub for laundry, and moreover the entire home. The wide display delivers substantial information about the laundry including cycle details, remaining amount of detergent and energy consumption. When showing cycles, the combo uses machine learning to remember user habits and recommend cycles¹¹ based on periodic and seasonal needs.¹² When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App.¹³ Additionally, users have clear view of the 3D Map View, which shows all connected appliances within the home and enables users to seamlessly monitor and control them. Users can check if the oven is on, or get the robot vacuum cleaner to start cleaning, all while they are in the laundry room. The Bespoke AI Laundry Combo was verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating, proving its competitiveness in security.

Furthermore, users of the Bespoke AI Laundry Combo can now enjoy the updated Bixby¹⁴ which comes with better understanding capabilities allowing for more responsive interaction than before. Through AI, Bixby can understand complicated and casual conversations, allowing users to give multi-intended, complex commands.¹⁵ Upon using the Bespoke AI Laundry Combo, users can ask “What’s the weather like?”, and then say “Start the wash cycle and lower the living room temperature,” and have their requests finished in one sequence. Bixby provides support for Device Q&A as well, assisting users when they have questions about certain features on their appliances. When an error is displayed on the LCD display, users can ask directly what this means, instead of having to look through the user manual or search on their phones. Lastly, the laundry combo has been updated so that it responds without the “Hi Bixby” or “Bixby” wake-up phrases. Users can naturally approach the washing machine, and say ‘Open the washing machine door’, and then get a prompt response or see the action carried out.

Availability

The Bespoke AI Laundry Combo will be rolled out across various European markets beginning Q4 2024.

For more information on Samsung refrigerators and other home appliances, please visit Samsung.com.

¹ Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
² To prevent wear, wash like fabrics together.
³ Based on AI-based algorithm and internal testing using the AI Wash & Dry cycle on an IEC 8lb load. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use.
⁴ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
⁵ Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.
⁶ Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.
⁷ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents.
⁸ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁹ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.
¹⁰ Does not mean all services available on the AI Home are AI or generate information or outcome using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
¹¹ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App. Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
¹² Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
¹³ The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹⁴ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.
¹⁵ This function may produce inaccurate results, and will be updated periodically to improve accuracy.

“Samsung’s home appliances have been developed and are evolving in the way that can elevate the user experience,” said Miyoung Yoo, EVP and Head of Software Development Team of Digital Appliances Business at Samsung Electronics. “By introducing the upgraded Bixby, we look forward to enhancing consumers’ lives, enabling easier use of their appliances as well as providing a better, more personalized user experience.”

Samsung launched multiple home appliances with AI features earlier this year, such as the Bespoke 4-Door French Door Refrigerator with AI Family Hub³ featuring AI Vision Inside,⁴ Bespoke Jet Bot Combo AI with upgraded AI Object Recognition,⁵ and Bespoke AI Laundry Combo with AI Home.⁶ Taking another step forward, Samsung aims to create an even richer consumer experience by introducing new features.

Bixby: Better Voice Control for Appliances

The upgraded Bixby enables better voice control through three main capabilities⁷ — understanding complex commands (Multi-Intent), recalling previous conversations (Multi-Turn) and responding to product-related questions (Device Q&A).⁸ Samsung is providing the update to five products launched in 2024 first: the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo, Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.⁹

First, the upgraded Bixby can understand commands that consist of multiple or unrelated requests in one sentence. Users can control other devices connected by SmartThings¹⁰ with the upgraded Bixby as well, so they can express their needs more naturally than before. For example, users can ask the Bespoke AI Laundry Combo, “Hi Bixby, what’s the weather like? Start washing and clean the living room” and Bixby will process the command sequentially.¹¹

Second, Bixby is capable of remembering contexts of past conversations,¹² allowing users to engage in ongoing dialogues with devices rather than issuing isolated commands. If users say to the Bespoke 4-Door Refrigerator with AI Family Hub, “Hi Bixby, tell me what time the family dinner is today” and Bixby responds to it, users can follow up and say, “Then set the washing machine to finish one hour before that.”¹³

Last but not least, it provides assistance to users when they encounter problems while using appliances or become curious about certain cycles or features. When the screen on the appliance shows an error code, users can turn to Bixby to ask what it means instead of searching through the user manual or contacting the call center. They can ask questions like, “Hi Bixby, I can hear clicking noises in the fridge, why is that?”, and Bixby will provide several answers. Appliances with screens, such as refrigerators with AI Family Hub or the Bespoke AI Laundry Combo, will display the response on the screen, while appliances without screens will provide audio responses.

Generative Wallpaper: A Unique Background for Each User’s Family Hub Screen

The refrigerators with Family Hub, launched in Korea and the U.S. after 2022, are also being upgraded with a new feature. A new wallpaper feature called Generative Wallpaper¹⁴ allows users to create custom wallpapers.¹⁵

Users can choose one theme from seven categories and select a style among six art styles. With these two selected options, the Family Hub creates an image custom to the user. The image can be applied to the cover screen or whiteboard, or also be saved in an album for future use.

Samsung plans to exhibit the Bespoke AI appliances featuring the upgraded Bixby and Generative Wallpaper at IFA 2024, allowing more people to experience and understand how it will enhance the user experience.

¹ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
² The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.
³ This is a global name, naming is different by region. North America: Bespoke 4-Door Flex Refrigerator with AI Family Hub+, Latin America: Bespoke 4-Door French Door Refrigerator with AI Family Hub+.
⁴ As of March 2024, AI Vision Inside can recognize up to 33 food items, such as fresh fruits and vegetables. If a food item is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁵ Based on Samsung’s deep learning model trained using predefined sets of data. May yield incomplete or incorrect information. New datasets may be introduced to Samsung’s learning model from time to time to enhance its accuracy.
⁶ Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
⁷ In order to control other devices, all devices must be connected to SmartThings under the same Samsung account. Control is limited to connected devices’ original features and voice control activated features may be limited, depending on the type of the product and the model that execute the commands.
⁸ Multi-Intent and Multi-Turn are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Device Q&A is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.
⁹ Sold in Korea only.
¹⁰ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users must use the same log-in account between devices.
¹¹ The following scenario is based on English (US) and may vary depending on user language settings or regional differences.
¹² Only available while the dialog box is open.
¹³ This is an example in which a family dinner is scheduled and the smart control is turned on, with the end of the wash cycle being possible within that timeframe.
¹⁴ A Wi-Fi connection is required.
¹⁵ Currently the service allows up to 5 images to be created per day.

Samsung Electronics today announced that an expanded number of products in its Digital Appliances Business have been verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating Program. Following the Bespoke 4-Door Flex Refrigerator with AI Family Hub+¹ ― which was the first product in the home appliances industry to earn the ‘Diamond’ level from UL Solutions ― and Bespoke Jet Bot Combo AI,² three products were verified to the same level recently. The Bespoke AI Laundry Combo³ and the Air to Water Heat Pump⁴ acquired the Verification in June, and the Bespoke Slide-in Range⁵ followed in July. As a result, Samsung now possesses five ‘Diamond’ level verifications by UL Solutions, the largest number in the home appliances industry.

“As AI becomes more advanced, security is naturally becoming more important in terms of protecting users’ privacy,” said Miyoung Yoo, EVP and Head of the Software Development Team, Digital Appliances Business at Samsung Electronics. “The result shows that Samsung has proved its competitiveness in security based on Samsung Knox. We will continue to prioritize security so that consumers can enjoy the AI capabilities of our products in a safer environment.”

UL Solutions’ IoT Security Rating Program

UL Solutions is a leading global safety science company that evaluates hundreds of marketing claims each year. One of their services, the UL Solutions’ IoT Security Rating Program, verifies the security capabilities of smart home products.

UL Solutions differentiates security capability performance using five levels – Bronze, Silver, Gold, Platinum and Diamond. Each level requires rigorous testing, and of them, the highest ‘Diamond’ level is only given after products pass tests evaluating the ability to detect malicious software modulation, prevent illegal access attempts and anonymize user data. Especially, the products that achieve this highest ‘Diamond’ level differentiate themselves from level ‘Platinum’ products in their ability to detect unknown potential vulnerabilities and operate programs for early detection of security vulnerabilities, as well.

Products Newly Verified to Level ‘Diamond’

These additional certifications were obtained for the Bespoke AI Laundry Combo, the Air to Water Heat Pump and the Bespoke Slide-in Range. They are distinctive by being able to be linked with other devices using SmartThings connectivity⁶ and providing various AI or smart functions.

The Bespoke AI Laundry Combo is an All-in-one washer and dryer that frees users from the hassle of transferring laundry after washing to the dryer. Featuring a 7-inch LCD display,⁷ users can get recommended cycles⁸ based on their preferences, as well as periodic and seasonal needs.⁹ It also shows all connected appliances¹⁰ within the home, allowing users to monitor and control them seamlessly.

The Air to Water Heat Pump has a slim fit design that goes harmoniously with the home environment. Its 7-inch LCD display¹¹ supports various languages and helps users monitor solar PV energy usage. Users can control their connected appliances through the display.

Lastly, the Bespoke Slide-in Range also features the 7-inch LCD display¹² for an elevated cooking experience. Users can access connected appliances¹³ with Bixby¹⁴ through a microphone and a speaker implemented in the range. Moreover, it analyzes users’ preference data and provides personalized guidance, notifications and recipe recommendations.¹⁵

Thanks to Samsung Knox, which is applied to all Samsung home appliances, the data and the connection between devices can be thoroughly protected. Customers can utilize products’ AI features with confidence, having been assured of their strong security performance.

Meanwhile, visitors at IFA 2024 ― being held in Berlin from September 6 to 10 ― will be able to see Samsung’s home appliances that are proven for their security excellence. At the booth, Samsung will showcase the newly certified Air to Water Heat Pump as well as the Bespoke AI Laundry Combo.

¹ RF**DB99****, RF**DB95****, RF**DG9H****, available in North and Latin America, Europe, Middle East, Southeast Asia, India and Korea
² VR7M*97****, available in North America, Europe, Southeast Asia and Korea
³ WD**DB89****, WD53DBA*00H*, available in North and Latin America and Korea
⁴ AE***DN**P*, MIM-E03*N, available in Europe. The term ‘Air to Water Heat Pump’ is for global users’ reference. Samsung name: EHS
⁵ NSI6D*99******, available in North America
⁶ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁷ For AI Home available on Bespoke AI Laundry Combo: AI Opti Wash & Dry and Bixby accessible through the AI Home utilize AI-based algorithm. Our AI-based algorithms may be updated periodically to improve accuracy. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App and the phone call features.
⁸ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
⁹ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
¹⁰ Appliances must be connected to the range via the SmartThings App and using the same Samsung account.
¹¹ Selected models only
¹² For AI Home available on Bespoke Slide-in Range: Recipe recommendations and Bixby accessible through the AI Home utilize AI-based algorithms. To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.
¹³ Appliances must be connected to the range via the SmartThings App and using the same Samsung account.
¹⁴ Applicable to certain range features only. Check the user manual for a full list of features that can be controlled/activated by a voice command. Bixby is Samsung’s brand of artificial intelligence (AI) / Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required.
¹⁵ Default recipes. To access your AI recipe recommendations (based on deep learning models, which may be updated periodically to improve accuracy), click on the ‘Food’ service within the SmartThings App in the AI Home menu.

In a new campaign video released on May 28, Samsung illustrates how Bespoke AI Laundry Combo takes the frustration out of an everyday household chore. The video was produced in collaboration with Disney and Pixar and showcases characters from “Inside Out 2” which releases in theaters on June 14.¹

The campaign video provides a whimsical look at the emotional roller coaster people can escape if they choose Samsung’s Bespoke AI Laundry Combo featuring functions such as AI EcoBubble.² “Inside Out 2” introduces new Emotions — including Anxiety, Embarrassment, Ennui and Envy — as main character Riley turns 13 and faces her next set of challenges.

“The collaboration with Disney and Pixar’s ‘Inside Out 2’ was refreshing because we were able to come up with new ways of storytelling,” Jinny Jung, Vice President, Samsung Electronics, said and added, “We will continue to deliver to consumers the benefits of the Bespoke AI Laundry Combo that help take care of their various emotions.”

Launched in February, the Bespoke AI Laundry Combo proved very popular in Korea — with 1,000 machines sold in the first three days after its release to become the first heat pump washer dryer in the Korean market to record over 10,000 sales.

The Bespoke AI Laundry Combo revolutionizes the laundry experience by combining washer and dryer functions into one machine without needing to transfer loads and saving spaces by up to 40%. In addition, users can check the status of the Bespoke AI Laundry Combo and other SmartThings-connected home appliances via AI Home. AI EcoBubble makes laundry more efficient by optimizing the amount of bubbles and washing time on AI Wash & Dry and Bedding cycles by detecting the weight, contamination level and material of the load. Meanwhile, AI Energy Mode³ reduces energy consumption by up to 60% when washing and 30% when drying.⁴

The collaboration with Disney and Pixar’s “Inside Out 2” will also feature fun takeovers at key retail globally with co-branded POS (Point of sale) and POP (Point of purchase).

As anticipation builds for “Inside Out 2” before its global release in theaters on June 14, the campaign video will run on Samsung’s YouTube, Instagram, TikTok and Facebook channels.

About “Inside Out 2”

Disney and Pixar’s “Inside Out 2” returns to the mind of newly minted teenager Riley just as Headquarters is undergoing a sudden demolition to make room for something entirely unexpected: new Emotions. Joy, Sadness, Anger, Fear and Disgust, who’ve long been running a successful operation by all accounts, aren’t sure how to feel when Anxiety, Envy, Ennui and Embarrassment show up. The voice cast includes Amy Poehler, Maya Hawke, Kensington Tallman, Liza Lapira, Tony Hale, Lewis Black, Phyllis Smith, Ayo Edebiri, Lilimar, Grace Lu, Sumayyah Nuriddin-Green, Adèle Exarchopoulos, Diane Lane, Kyle MacLachlan, Paul Walter Hauser and Yvette Nicole Brown. “Inside Out 2” is directed by Kelsey Mann, produced by Mark Nielsen and executive produced by Pete Docter, Jonas Rivera and Dan Scanlon. The film features a screenplay by Meg LeFauve and Dave Holstein and story by Mann and LeFauve. With music by Andrea Datzman, the all-new feature film releases only in theaters June 14, 2024.

¹ “Inside Out 2” release date may vary by country.
² AI EcoBubble’s detection and sensing capabilities are available for AI Wash & Dry and Bedding cycles only and are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
³ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁴ Based on our own tests verified by KATRI (Korea Apparel Testing Institute). It may vary depending on the actual use environment.