Bespoke kitchen appliances, including the Bespoke AI Oven and Bespoke 4 Door Flex with Family Hub+ with the latest SmartThings Cooking as introduced at CES 2023, are perfect examples of how intuitive, AI-based services can bring a whole new level of customization, convenience, and most importantly, personalization to your home appliance experiences in order to meet your everyday needs.

In today’s busy world, a little extra help in our daily routines can go a long way toward fostering healthier, happier and more productive lifestyles. Read on and learn more about how Samsung’s smart appliances and services are here to support you at every step in the kitchen.

Family Hub+ on the Bespoke 4 Door Flex Helps You Take Full Charge of Your Kitchen

The new Bespoke 4 Door Flex with Family Hub+ refrigerator is more than just a powerful multipurpose home appliance. When it comes to cooking, it’s your joint head chef, helping you to take comprehensive control of your kitchen, multi-task across a range of cooking-related functions and get more done all from one screen thanks to its new 32-inch display.

With its intuitive dashboard on this larger screen, you can take in the whole meal preparation process at a glance, monitor and receive updates on connected appliances with a single swipe and make quick configurations to your smart home appliances beyond just the kitchen thanks to SmartThings.

During your cooking downtime, you can select from hundreds of shows to watch across more than 190 free Samsung TV Plus channels¹, and thanks to the new picture-in-picture (PIP) feature, you can keep shows playing in a separate window while you examine recipes, adjust your appliances or check in on the progress of your meal. You can also even take the opportunity to keep track of and stock up on pantry items with the Amazon Your Essentials app, which allows you to order household staples with a single click.

SmartThings Cooking Makes Staying Healthy Your Way a Breeze

SmartThings Cooking is every home chef’s dream automated assistant. From helping you find recipes curated to what ingredients you have available to auto-setting your connected appliances to the correct cooking instructions and helping you easily keep track of your shopping list, making the most of the food in your fridge has never been easier.

SmartThings Cooking can also serve as your own personal nutritionist by syncing with Samsung Health and harnessing your Body Mass Index (BMI) and daily activity data to provide customized meal suggestions to help you meet your health goals. Whatever your dietary needs may be, these personalized recipes are matched to your tastes as well as your health information to ensure you’re never at a loss as to what to prepare next.

What’s more, thanks to its Cooking Community feature, SmartThings Cooking also makes it easy for you to find and try out thousands of different recipes from all around the world. Through Cooking Community, you can also share your own favorites with other cooking enthusiasts for a truly connected experience. Discover new inspiration from other food lovers, peruse new and exciting ideas for date night or even find tips on how to perfect tried-and-tested family recipes for your next big get-together.

An Intelligent Bespoke AI^TM Oven Able To Adapt and Advise

Your appliances should not only be able to cater to your diet, they should also be able to elevate your kitchen experiences by actively assisting you in the cooking process. Accordingly, Samsung is introducing its updated Bespoke AI^TM Oven to help make your connected kitchen experiences even easier.

The Bespoke AI Oven comes with a range of upgraded features to assist you with your meal prep. Along with the Full Steam feature, your AI Oven also offers Air Fry and Sous Vide options to expand and enhance the way you prepare food. What’s more, the updated Oven Camera utilizes intelligent, image-oriented food recognition technology to optimize oven cook settings while timing and monitoring your dish as it cooks, even providing you with burn notifications so that you don’t have to worry about overcooking your main dish.

When you’re ready to start cooking, your SmartThings Cooking assistant provides easy-to-follow cooking instructions, and will automatically sync to your connected appliances such as the Bespoke AI Oven to recommend optimized cooking settings by recognizing close to 106 different dishes and ingredients (80 dishes and ingredients for U.S. models). Plus, thanks to its upgraded inside cameras, users can easily monitor and control what’s going on inside their oven remotely using SmartThings.

Whether you’re trying to cook the perfect steak, bake a centerpiece cake or simply to air fry vegetables to the perfect temperature, Samsung Cooking and the intelligent features of your connected Samsung appliances can take the stress out of any cooking endeavor.

Samsung’s latest kitchen appliances provide even more seamless, connected and customized experiences for cooks of all types, capabilities and household sizes, no matter what is on the menu. From customizable exteriors to convenient and connected capabilities, Samsung’s Bespoke appliances are designed to meet the needs of every customer’s personalized décor and lifestyle.

Stay tuned to Samsung Newsroom for more updates ahead of CES 2023.

¹ The number of channels may vary over time.

“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customization for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to provide unmatched convenience and savings at home.”

Bespoke 4-Door Flex With Family Hub+ Brings Bigger Display and Better Connectivity

The new Bespoke 4-Door Flex Refrigerator with Family Hub+ introduces powerful Family Hub features to a 4-door Bespoke design, combining an all-in-one communication and entertainment hub with an impressively large display.

The Bespoke 4-Door Flex Refrigerator with Family Hub+’s dynamic features are showcased on its 32-inch, bezel-less FHD screen that is nearly two times larger than that of previous models. In addition, the new larger dashboard takes advantage of the bigger screen, allowing users to conveniently experience SmartThings services as well as monitor and control their compatible home appliances.

The refrigerator also features new Family Hub software. Samsung TV Plus¹ now offers more than 190 free channels,² while Google Photos integration transforms the platform into a digital photo frame that makes it easy to share and display photos. Thanks to the larger screen space and Samsung TV Plus’s new picture-in-picture (PIP) feature, users can catch up on their favorite TV shows while checking and monitoring the status of other kitchen appliances while keeping an eye on what they are cooking at the same time.

The Bespoke 4-Door Flex Refrigerator with Family Hub+ is set to launch in North America and Korea in the first half of 2023. In addition, a Family Hub software update will roll out to all markets where Family Hub refrigerators are sold in 2023. This includes Korea, the U.S., East and West Asia, Latin America and Europe.

Bespoke Expands To Include Popular Side-By-Side and Top-Mounted Freezer Refrigerator Models To Provide Even More Customization in the Kitchen

In keeping with the Bespoke design aesthetic, the Bespoke Side-by-Side refrigerator features a flat, minimalist design with a customizable front panel available in both glass and stainless-steel finishes. Users have the option to choose from a wide range of door colors³ and finishes to harmonize their refrigerator with their home décor. The fridge’s sleek design is completed by Auto Open Door,⁴ featuring a recessed handle for a streamlined design and easy opening via a tap that releases the door.

Inside, the Bespoke Side-by-Side Refrigerator features the latest in food storage and cooling technologies. The internal Beverage Center provides easy access to the Plumbing Water Dispenser and AutoFill Water Pitcher with Infuser, providing you with cold or naturally flavored water⁵ at any time. Meanwhile, the Dual Auto Ice Maker is always ready to chill users’ drinks with Cubed Ice or Ice Bites.

Like the Bespoke Side-by-Side Refrigerator, the Bespoke Top-Mounted Freezer Refrigerator is available in stylish colors that seamlessly blend with contemporary kitchen interiors. Inside, Samsung’s Optimal Fresh Zone+ and Active Fresh Filter keep food fresh for long while eliminating 99.99% of bacteria.⁶ Users of Samsung’s Bespoke Side-by-Side or Top-Mounted Freezer Refrigerator can also enjoy added energy savings through SmartThings Energy’s AI Energy Mode. While enabled, AI Energy Mode will optimize the compressor speed and the frequency of the defrost cycle, based on users’ usage patterns and surroundings,⁷ helping households save money and reduce their carbon footprint.

The Bespoke Side-by-Side Refrigerator will be available in the U.S. in the first quarter of 2023, while the Bespoke Top-Mounted Freezer Refrigerator will be available first in Thailand in March 2023⁸ and will be subsequently launched globally.⁹

Prepare Healthy Meals Like a Master Chef With the Bespoke AI Oven

The Bespoke AI Oven¹⁰ makes meal prep a breeze, combining powerful intelligence with innovative cooking technologies to produce delicious meals that cater to users’ dietary preferences.

AI Pro Cooking optimizes cooking settings while monitoring food. If the oven is set to cook a recognized dish using the cooking mode, temperature and time the oven recommends, the AI Pro Cooking system will even send users food warning notifications to prevent burning.¹¹ Using an internal camera and powerful AI,¹² the oven’s Sense Inside¹³ feature — the first food recognition and burn detection¹⁴ AI algorithm of its kind to receive an AI cooking appliance verification by UL Solutions — can recommend cooking settings by recognizing 80 different dishes and ingredients.¹⁵

Whether users are testing a healthy recipe or looking to elevate everyday recipes at home, the Bespoke AI Oven makes mealtimes more convenient. Integration with SmartThings Cooking and Samsung Health allows the Bespoke AI Oven to analyze users’ workout stats and diet goals to recommend meal options based on the ingredients they have at home.

Topping off the Bespoke AI Oven’s modern, clutter-free design is its convenient Push to Open Door, which replaces a traditional handle for a simpler and more streamlined look. Available in five elegant and modern design options, the Bespoke AI Oven is currently available in Europe and will launch in North America in the third quarter of 2023.

Samsung’s latest Bespoke home appliances take the smart kitchen to the next level by powering more personalized cooking experiences and making it easier for households to save energy. To learn more about the latest additions to the Bespoke lineup, please visit Samsung.com.

¹ Samsung TV Plus for the Bespoke 4-Door Flex Refrigerator with Family Hub+ is currently only available in Korean and U.S. markets.
² Channel offerings are updated monthly. Total number of channels may change in January of 2023.
³ Color options may vary by region.
⁴ The door automatically opens about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).
⁵ To produce flavored water, the Infuser should be filled with your preferred fruits or herbs before using it.
⁶ Verified by global quality testing and product certification company Intertek to eliminate 99.99% of Staphylococcus Aureus and Escherichia Coli bacteria.
⁷ * Available on specific models from May 2023 through a Wi-Fi update. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.
** Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
*** SmartThings will display a notification before activating the saving algorithm in both “Maximum mode” and “Custom mode.”
⁸ The Bespoke Top-Mounted Freezer Refrigerator’s availability excludes the U.S. market.
⁹ Features may vary by region.
¹⁰ Features may vary by region.
¹¹ EU models provide users with alert to prevent overcooking and are able to send burn notifications for recognized dishes.
¹² Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.
¹³ Only available when using the Customer Recipe menu. The type and quantity of some ingredients may not be recognized.
¹⁴ The probe method in burn detection is out of the verification scope.
¹⁵ European model recognized 106 dishes.

While the preparation that comes in anticipation of these festive events may seem daunting, Samsung Electronics home appliance users need not fear, as their devices come with a range of intelligent and helpful functionalities to reduce the time you spend organizing and increase the time you spend enjoying this season with the people you love the most.

Read on for some top tips on how to best use your Samsung home appliances to help make the most out of this end-of-year season.

Take the Stress Out of Holiday Cooking With Bespoke’s AI Oven and Refrigerator

Whether you’re a pro in the kitchen or solely bust out your culinary skills for big family gatherings, preparing a full holiday meal is always slightly nerve-wracking. The Bespoke AI Oven is here to take the stress out of putting together a full meal spread thanks to its intelligent functionalities.

The Bespoke AI Oven’s camera identifies the food inside it and gives recommendations for cooking modes, temperature, timings and even burn notifications as your dishes cook — so if you’re busy catching up with friends, there’s no need for you to have to worry about overcooking your centerpiece dish.

Furthermore, if you’re stuck with exactly what food to prepare during the holiday season, SmartThings Cooking can provide recommended recipes tailored to your event, cooking ability and even the dietary requirements of the holiday party. Looking for some inspiration as to what to do with all that leftover turkey? SmartThings Cooking has the answer for you.

Part of the prep for big holiday meals is even bigger shopping trips and worrying about how to keep that prize cut of meat at its best in a packed refrigerator can be a real downer on your festive spirit. Your Bespoke refrigerator comes with FlexZone in its flexible storage drawer that offers five different temperature settings so you can store your various foods and drinks at the optimal temperature.

What’s more, while you’re keeping busy in the kitchen, you can enjoy the mood set by the colorful, customizable panels of your Bespoke refrigerator as you jam out to festive music and truly get into the holiday spirit.

Stay Stick and Span With Bespoke’s Intelligent Cleaning Appliances

During the end-of-year season, you’re sure to come across a plethora of celebratory gatherings — be it a work party, a family gathering or just a fun night out in your hometown. With so many different events, keeping your favorite outfits clean and neat might seem like a chore, but with the Bespoke AI washer, you don’t need to worry about fiddling with your washing machine to ensure everything is ready exactly when you need it.

The Bespoke AI washer’s AI OptiWash mode detects the weight and the level of soiling of the fabric in each load and intelligently optimizes the water and detergent amounts inside the drum while also adjusting the washing time for the best laundry results as quickly and as efficiently as possible.

Furthermore, for that prize cashmere sweater you’re saving for your customary holiday photoshoot with your loved ones, the Bespoke AirDresser is the perfect tool to ensure it stays clean, neat and out of harm’s way before it goes in front of the camera.

Finally, once the party’s over and the guests have all gone, the task of cleaning up the mess from partygoers and festive decorations alike can seem like the last thing in the world you want to do at the end of a long day. The Bespoke Jet, with its 99.999% Multi-layered Filtration System, is able to trap 99.999% of dust particles,¹ allowing you to clean up your house in no time, and thanks to its All-in-One Clean Station, you don’t even need to worry about emptying the vacuum so you can focus on making special memories instead of cleaning up after them.

Stay Cozy, Smarter, With Samsung’s Smart Heating System

Along with wintertime in the Northern Hemisphere comes dropping temperatures and long, quiet nights, and with family members from far away coming to stay, it’s more important than ever that you’re able to relax properly at the end of a busy day in a quiet and sufficiently warm home.

Samsung’s Eco Heating System² is able to quickly heat your house to your desired temperature and make sure you’ve got enough water to go around. The single, fully-integrated heatpump system is not only able to provide you with comfortable temperatures during the winter months, but its low noise output means that you can enjoy a true silent night after a long day of festivities with no need to worry about your important rest time being disturbed by a noisy heating system.

Thanks to these and other such intelligent features of Samsung’s home appliance lineup, you can take the stress out of this festive season and focus instead on what is often referred to as the “most wonderful time of the year” and all the special moments that come along with it.

Be sure to stay tuned to Samsung Newsroom for all the latest on Samsung’s intelligent home appliances.

¹ Test based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

² Available for specific models in Europe

Consisting of the Bespoke AI laundry lineup, the Bespoke AI Oven and the Bespoke Infinite Line, the new lineup will enter the European market in coming months.

“Samsung Electronics is constantly pushing boundaries to create innovative products that help improve the lives of consumers by evolving and adapting to their needs,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “With this new Bespoke lineup comes a variety of eco-conscious, smart and sublime design features that empower consumers to elevate their lifestyles.”

Sustainable Laundry Solutions With the Bespoke AI Washer and Dryer

Samsung announced the launch of a new Bespoke AI laundry lineup, equipped with groundbreaking eco-conscious technologies to reduce the release of microplastics from clothing, which was developed in partnership with activewear brand Patagonia. Available this month, the Bespoke AI Washer comes with a wash course that reduces microplastic emissions from clothing by 54%¹ by using filter technology to capture these damaging plastic particles. The pollution of microplastics in our oceans and waterways is one of our world’s most pressing issues, and Samsung is proud to play a part in solving this problem.

Beyond reducing microplastics, the Bespoke AI Washer is packed with even more eco-conscious features to empower users to experience everyday sustainability without sacrificing performance. As the number one energy-efficient washer in the market,² the Bespoke AI Washer is equipped with Samsung’s proprietary AI Ecobubble technology. Using cool water instead of warm water without adding extra cycle time helps users save up to 70%³ of energy use with AI Energy Mode of SmartThings Energy. It also ensures high standards of cleanliness and hygiene for clothing by allowing detergent to quickly penetrate fabrics and remove dirt — even in cold water.

In addition, the Bespoke AI Washer comes with AI Wash sensors that measure the weight of the load and the level of soiling to ensure that the optimal amount of water, detergent and energy are used, minimizing waste.

Moreover, SpaceMax technology enables the machine to utilize a larger drum without increasing its external dimensions, giving consumers a large 11-kilogram capacity (5.3 cubic feet capacity for U.S. front load washer models) for larger loads. The Bespoke AI Washer’s unique, flat front design and various color options ensure that the appliance can easily blend into any laundry room and make your laundry space suit your design tastes as you see fit.

An Intelligent Healthy Cooking Experience With Bespoke AI Oven

Launching in October in the European markets, the Bespoke AI Oven comes with intelligent features that make cooking a healthful experience — allowing users to prepare food that is both good for the taste buds and the body.

Cooking with steam has long been associated with healthy cooking, and the new Bespoke AI Oven comes with various steam cooking functions to prepare nutritious and delectable steamed dishes. Natural Steam allows users to obtain crispier, more delicate flavors with a moist inside and crisp outside, making it the ideal choice for many baking dishes. Meanwhile, the oven’s Full Steam⁴ feature helps users steam vegetables or fish with minimal effort and retain more of their natural flavor and nutrients. The Bespoke AI Oven also comes with Dual Cook Steam, combining the upper and lower zones with easy steam technology so users can save time and energy by cooking different dishes simultaneously on different settings. When you’re done with your meal prep, a built-in steam cleaning feature makes for a quick clean-up.

The Bespoke AI Oven also has intelligent features that further enhances the healthy culinary experience. AI Pro Cooking^{5, 6} uses image-oriented food recognition technology to optimize oven cook settings while monitoring food to prevent meals from being overcooked. In addition, users can make cooking more interactive by creating and sharing time-lapse videos with friends and family on social media.

This touch-open oven features a handle-less, flat door design, so it harmoniously matches your kitchen furniture. And with a touch of your fingertip on a button on the control panel, you can open the door⁷ gently and effortlessly. The oven is available in a variety of modern colors and finishes⁸ including Clean Navy, Clean White and Satin Beige. So you can upgrade the appearance of your home by mixing and matching Bespoke appliances.

Adding connectivity into the mix, the Bespoke AI Oven also links with SmartThings Cooking service to provide personalized recipes⁹ and intelligent meal plans by understanding users’ tastes, diets and inventory in their fridge. Also, SmartThings Cooking can sync with Samsung Health to track users’ calorie goals and usage to recommend recipes. Thanks to this new feature, which will be available in October this year, counting your calories and cooking healthier just got even easier.

The Dream Kitchen With the Beautifully Designed Bespoke Infinite Line

Samsung is proud to announce the launch of the Bespoke Infinite Line, a full premium suite of appliances with an initial focus on the kitchen. Continuing Bespoke’s design leadership, the Bespoke Infinite Line embodies the values of exceptional quality and high-end cooking experience, creating a timeless product that goes beyond that of simple taste. This latest evolution in Samsung’s appliance line will make its global debut, including in Europe and the U.S., starting with the launch of 1 Door refrigeration, which comes in a fridge, freezer and wine fridge,¹⁰ this year.

From an aesthetic perspective, the Bespoke Infinite Line possesses a timeless design that effortlessly complements its environment with vertical lines, exquisite materials and sophisticated finishings. The Infinite Design features a high gloss metallic finish in a Timeless Greige color with an elegant gold copper Iedge frame. The lineup is made from durable aluminum, making it scratch and dent resistant as well as easy to wipe clean.

The Bespoke Infinite Line not only exemplifies class in its appearance but also its functionality, elevating the kitchen experience with its top-of-the-line features. Inside the refrigerator doors, Black Metal Cooling inside retains the cold and helps restore any heat loss quickly, while Tunnel Lighting on the frame and shelves projects light in every direction so that you can see into every corner. It also comes with an Auto Open Door that automatically opens the door when you touch it,¹¹ making a sound to alert you as it opens. What’s more, with no handles sticking out and getting in your way, it has a stylishly seamless appearance.

Other features include an auto-fill pitcher that automatically fills with purified water when you place it inside the fridge. Using its built-in Infuser, you can add fruits or herbs to create deliciously flavored beverages.¹² Keeping ingredients and leftovers tasting fresh and free from contamination, the Flex Pantry setup preserves food by adjusting temperatures optimized to the type of food being stored.

For more information about how Samsung is furthering its global reach and pushing the boundaries of what’s possible at home with Bespoke, visit samsung.com/bespoke-home or Samsung.com.

¹ Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.

² Based on the 70% energy saving rate with AI Energy Mode and cold wash with Ecobubble. (As of Aug 2022)

³ Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.

⁴ Only available on certain models.

⁵ Only available on certain models.

⁶ A dish should be placed in the center of the oven to achieve the best recognition. The accuracy of the recognition may vary depending on the actual usage conditions, such as the type of ingredients, cleanliness of the cavity and the brightness of the room light. For more detailed information, please refer to the user guide enclosed with the package.

⁷ The door will not open when the button is touched if either Pyrolytic Cleaning or the Child Lock has been activated.

⁸ The available colors and finishes will differ by model.

⁹ Available in certain languages, including English, French, German, Italian and Spanish.

¹⁰ The dimensions of all RR9000 models are 595 x 1,855 x 688mm (W x H x D).

¹¹ The door automatically opens about 25mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

¹² To produce flavored water the Infuser should be filled with your preferred fruits or herbs before using it.