To display the unique features and accomplishments of the Bespoke product series, Samsung Newsroom is highlighting the ways Bespoke appliances are being showcased and celebrated in countries around the world. From unique and breathtaking new designs to innovative and expanded functionalities, Samsung Bespoke appliances are taking the world by storm.

New Ways To Customize Your Home in Singapore

▲ Various designs from the Samsung Bespoke Disney Collection

Bespoke appliances in Singapore are blending whimsical designs to offer customers a unique and playful concept for their homes. In celebration of the widespread love for Disney characters, Samsung introduced its Bespoke Disney Collection in August of this year. The collection features Samsung appliances with designs of some of Disney’s most well-loved characters, giving Singapore consumers the ability to add a touch of childhood wonder and nostalgia to their home’s design.

Celebrating Innovation and Diversity in Indonesia

▲ Samsung Bespoke 4-Door Flex Refrigerator featuring the “Reimagine Indonesia” design by illustrator Rachel Ajeng

In celebration of the 77th anniversary of Indonesia’s Independence Day, Samsung teamed up with two Indonesian illustrators, Kathrin Honesta and Rachel Ajeng, to showcase limited-edition designs on the Bespoke refrigerator and AirDresser. Consumers can choose from three designs: “Butterfly Garden” or “Timun Mas” by Kathrin Honesta or “Reimagine Indonesia” by Rachel Ajeng. The designs highlight Indonesia’s ethnic and cultural diversity, allowing Indonesian consumers to enjoy artistic pieces in their homes while also taking pride in their Indonesian roots.

Presenting Unlimited Design Possibilities of Bespoke in South Africa

▲ (From left to right) The four #MyBespokeChallenge candidates: Keneilwe Mothoa, Zwelibanzi Nzuza, Maresa Maartens and Mbali Maseko

Samsung’s Bespoke Home Challenge in South Africa will once again take place to showcase the unlimited design possibilities of Bespoke appliances. For two weeks, contestants will build their ideal kitchen and living space. Four finalists have already been selected, and the contest’s winner will be announced early in 2023. The challenge will give a platform to users’ creativity and innovation and allow participants to create their dream home design using the ultra-customizable and sleek Bespoke series.

Also in Korea, Samsung announced the winner of #BESPOKERendezvous, a Bespoke refrigerator design contest. Of the 1,114 works that were submitted, about 28,000 people voted online to select the top ten finalists. Samsung held an onsite #BESPOKERendezvous party and award ceremony where Cho Kyung-min’s water-inspired design, “Floating Rings,” was selected as the final winner.

A New Level of Personalization in the U.S.

▲This year, Samsung has added limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs.

With Bespoke, true customization is more than choice — it’s also about self-expression. Within the U.S., Lowe’s and Samsung teamed up to launch a limited-edition collection of panels for Samsung’s Bespoke refrigerator, offering shoppers another way to customize their spaces and express their unique personal styles. The panels, which can be mixed and matched with Samsung Bespoke’s portfolio of panel colors and finishes, are exclusively available at Lowe’s while supplies last.

▲ The three custom refrigerator panel styles, created by artists Alexa Meade, Amber Vittoria and Domonique Brown, available now exclusively at Lowe’s while supplies last.

These panels are designed by three distinctive artists: Alexa Meade, Amber Vittoria and Domonique Brown. Each edition incorporates the artists’ signature styles and distinct points of view, allowing American shoppers to let their own personal styles shine through.

▲ MyBespoke custom design panels allow users to personalize their Bespoke refrigerator according to their preferences.

What’s more, Samsung is also launching new MyBespoke panels that will allow consumers in the U.S. to tailor their Bespoke refrigerators to match their daily lives. The panels, which will be introduced to the market soon, allow consumers to display their favorite artwork, family photos, creative design and more on the customizable French doors of the Bespoke refrigerator. To complement the personalized design they select, consumers can also choose from various colors and finishes, allowing them to create a one-of-a-kind refrigerator unique to their home.

Redefining Art and Auctions in Poland

▲ A Samsung Bespoke refrigerator with an illustration of the Chateau de Fontainebleau from French artist Thibaud Hérem was auctioned on September 26 at the DESA Unicum in Poland.

In Poland, a Samsung Bespoke refrigerator with a design from French artist Thibaud Hérem was auctioned off at the DESA Unicum, a leading auction house in the country and the eighth-largest auction house in Europe. The auction included various unusual art objects, including furniture, sculptures and home accessories. For the first time in the country, a Samsung Bespoke refrigerator featuring an image of the Chateau de Fontainebleau, a building of great importance to French art and culture, was awarded to the winning bidder and considered a piece of applied art. The proceeds earned from the refrigerator will be donated to Friends of the National Museum in Warsaw Association to build a new collection for the museum and the “Self-Portraits XXI,” a project that supports contemporary Polish artists.

A Flagship Store Centered Around You in Mexico

▲ Visitors to the first Bespoke Home flagship store in Mexico can experience a variety of Bespoke products at once, including refrigerators and washing machines.

▲ From simple yet elegant colors to bright and eye-catching designs, customers in Mexico can enjoy a revamped home design thanks to Bespoke appliances.

Samsung continues to bring its Bespoke appliances to customers around the world through the successful opening of its Bespoke Home flagship store in Mexico City, making Mexico the first country in Latin America to launch the series. The new flagship store is located in the Centro Comercial Perisur, one of the biggest shopping malls in the country, with an average visitor count of 2 million people a month. The store offers a wide range of Bespoke Home appliances, including refrigerators, ovens, washing machines and more, making the store the one-stop shop for users’ home appliance needs. Visitors can also experience Samsung’s SmartThings, allowing them to fully experience an expanded and personalized home via a fully integrated home system.

Recognizing Innovative Excellence in Australia

▲ Three of Samsung’s Bespoke Home appliances were awarded gold in the Product Design category at the 2022 Australian Good Design Awards.

At the 2022 Australian Good Design Awards, three of Samsung’s Bespoke Home appliances — the Bespoke Cube Air Purifier AX53, Bespoke refrigerator and Bespoke AirDresser — won gold in the Product Design category. This award recognizes the impressive innovation and top-notch design of products that improve the lives of Australians. The Australian Good Design Awards are considered the highest honor for design and innovation in the country, attesting to the creativity and reliability of Bespoke appliances.

Explore Real and Virtual Worlds in Korea

▲ Consumers in Korea can experience Bespoke products using the Bespoke Home Meta service.

Consumers in Korea can enjoy Bespoke products both in real life and in the metaverse. Samsung has launched its new Home Meta service in Korea, a metaverse-based 3D experience that allows users to choose and experience Bespoke products in an environment similar to their homes. Users can choose the exact model and color they desire, view products not available in stores and simulate how the appliances will appear in their house using the virtual service.

▲ Bespoke Studio offers a 3D virtual tour based on Samsung’s flagship Bespoke showroom.

In the U.S. and other regions, users can access the Bespoke Virtual Showroom, an online flagship that takes them on a virtual journey through a true-to-life Bespoke showroom. This experience lets customers explore, customize and purchase Bespoke products, allowing users from all over the world to come together and share their passion virtually.

Bespoke — A Global Sensation

All across the globe, Samsung delivers Bespoke appliances that both meet users’ evolving needs and provide stylish, customizable design options that suit the tastes of its customers in every country. As it continues to expand the capabilities of home appliances, Samsung will work to ensure that its Bespoke Home lineup is reliable, high-quality, innovative and — above all — centered on the user. For more worldwide news about Bespoke, stay tuned to Samsung Newsroom.

Our homes have become everything to us in the last 18 months – transforming into schools, offices, gyms and entertainment spaces. Although with so much time spent within our four walls, the home has also become a little too comfortable, with many Europeans in need of a reset. This year’s Life Unstoppable experience seeks to spark inspiration for those seeking to innovate their home experience, with products that enable consumers to once again ‘press play’ on a life of wonder and delight.

Life Unstoppable: ’house of surprises’ follows a family of eclectic characters, on a journey through their vibrant home, demonstrating the ways in which Samsung’s connected ecosystem of devices allows the family to unearth their inner creativity, passion and fuel a Life Unstoppable.

Life Unstoppable: ‘house of surprises’ is the first feature mini-movie of its kind for the brand, bringing technology to life in ways never seen before. The experience tours six different rooms in the ‘house of surprises’, with interactive vignettes each showcasing a collection of truly connected Samsung products, that fuel a much-needed reset of joy and inspiration in the home – from mobile screens that flip and fold, to immersive TVs that take your breath away, and home appliance innovations that bring a new spark to even your least favorite tasks.

“At Samsung, we develop innovations that go beyond what people expect. From folding phones to TVs that show art when switched off and washing machines that get your clothes faster by only using the amount of time, detergent and water actually needed,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “With the Samsung ‘house of surprises’ we are showing how our connected products bring innovations that help customers to live a Life Unstoppable.”

Samsung products and services are spotlighted in the immersive and colorful ‘house of surprises’, through brand spokespeople and the eccentric Unstoppables family: Gym-Buff Dad, Rockstar Mom, Magician Archie, Superstar Chef Evie and former Lucha-Libre Wrestler Gran.

Throughout the experience, attendees are immersed in a series of vignettes, each showcasing the full capabilities of Samsung’s 2021 product line-up for inspiring joy in the Unstoppables’ lives:

Space Race

The almost magical modularity of the Bespoke Refrigerator is brought to life when budding chef Evie runs out of room for the evening feast and her magician brother astonishingly adds another module to the unit.

Curious Incident of the Snowing Cake

The Unstoppables put the Samsung Bespoke Jet to the test when Evie’s snowing cake creation causes a wintery mess in the kitchen. Can the Samsung Bespoke Jet handle the heat or lack of?

Step Into the Action

The family is transported into the action with The Premiere – Samsung’s lifestyle projector, and Q800 Soundbar at one of the famous Unstoppables’ movie nights, with truly immersive entertainment that creates laughter, tears and everything in between.

Colonel Dad

The Samsung Odyssey Neo G9 Gaming Monitor puts Dad one step ahead of the competition, as he leads his team to victory with a dynamic curved screen that enables him to fully execute his battle plans.

Lost in Music

Mom is immersed in her favorite musical moments on the true-to-life Neo QLED TV and Q950 Soundbar, which join Samsung’s other immersive QLED TV’s, The Frame – with unique personalized bezels – and The Serif, in the ‘house of surprises’, as she indulges in a dance party. But not wanting to rock out on her own, she dials some of her best friends into the fun thanks to Google Duo on her Galaxy Z Flip3.

Rock and Roll Superstar

The Bespoke AirDresser enables Mom to steam-clean her beloved Rockstar jacket, so she’s ready for the family’s special surprise visitor later that evening.

The Bespoke AirDresser has just landed globally and offers a customizable design with upgraded smart features, such as AI dry capabilities and AI Control features that personalize your experience. The Bespoke AirDresser is spotlighted in the ‘house of surprises’ along with a selection of other new upgraded innovations including:

• • Bespoke Jet, a premium wireless vacuum cleaner that comes in a range of colors with an all-in-one automatic dust emptying and battery charging system.
  • Bespoke Jet Bot AI+, an advanced vacuum cleaner that identifies objects and adjusts to multiple surfaces for an optimized clean. Users can monitor their homes with a live video stream while the no-touch, hygienic Clean Station can automatically empty the dustbin, while capturing dirt and microdust with its multi-layered filtration system.

The second edition in the Life Unstoppable series fuses storytelling and entertainment together in an interactive digital experience, which blends a range of Hollywood and digital techniques to place attendees in the heart of the narrative. Added interactive layers enable guests to engage with the movie in real time, creating a unique and disruptive experience, underpinned with the creative use of technology.

Discover the Unstoppables’ hidden talents and Samsung’s latest ecosystem of products in the colorful and immersive Life Unstoppable: ‘house of surprises’, from October 18^th at 08:00 BST at https://www.samsung.com/uk/explore/experiences/life-unstoppable-2021/.

The Bespoke AirDresser grows to understand your lifestyle, with its powerful AI functions working to make your day-to-day easier so that you can spend your time as you see fit. And for a comprehensive clean, the Bespoke AirDresser features a dual care system that removes a range of harmful substances from your clothing. It reduces 99.9% of common bacteria and viruses, kills 100% of dust mites¹ and removes 99% of odors from clothes.² Finally, it completely removes any residue of the gases used during the cleaning process by the device itself.

The Bespoke AirDresser’s attractive front panel also makes your AirDresser a sleek, minimalistic addition to your home. The Bespoke AirDresser is available in six different colors,³ three different kinds of materials and two different sizes⁴ to ensure that you get the AirDresser that is a perfect fit for your home.

Your Smart Clothing Care Assistant

After arriving home from work, simply hang your clothes in the Bespoke AirDresser and let the AirDresser do the rest. The AI Control feature helps you save time by showing you recommended settings based on your lifestyle – all you have to do is select the course displayed right on top.

The AI Pattern feature personalizes the controls displayed on your AirDresser’s front panel based on your habits, including frequently used cycles and settings, and prominently displays your commonly-used settings for easy access.

Attentive Care for Sensitive Items

When it comes to items that require specialty maintenance, the Bespoke AirDresser is equipped to give your garments the precise care they need.

Heading to the dry cleaners after a long day can be very tiresome. Fortunately, the Bespoke AirDresser is there to lighten your load and save you the time and trouble of finding a reliable dry cleaner to care for your sensitive items. Custom Cycle, a feature accessible through the SmartThings application, recommends tailored care routines based on your chosen fabric and garment type. The Bespoke AirDresser provides customized care for all types of sensitive garments with just a few taps and makes your special items last longer.

Free Up Your Schedule

Reduce the time you spend on housekeeping, and optimize your time management with the Auto Cycle Link and AI Dry features. When taking care of garments made of sensitive materials that may be too delicate for a tumble dryer, you can use the Bespoke AirDresser for worry-free drying after a wash.

The Auto Cycle Link feature recommends the most appropriate drying course once a cleaning cycle ends. Through its connection to your Samsung smart washer, it quickly and intelligently identifies the appropriate drying cycle on your AirDresser according to the wash cycle settings.

The Bespoke AirDresser’s AI Dry technology uses a humidity sensor on the inside of the door to enable faster drying too. By continually monitoring the humidity of the clothes in the drum, it intelligently reduces drying time to ensure your laundry is always dried thoroughly in the shortest possible time while not sustaining any damage.

¹ As witnessed by Intertek. 1) Eliminates 99.9% of viruses, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). 2) Eliminates 99.9% of bacteria such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. 3) kills 100% of house dust mites.

Also based on testing by Korea University, College of Pharmacy. Eliminates 99.9% of viruses, including Influenza A, Coronavirus (Porcine epidemic diarrhea virus [PEDV]), Adenovirus (Infectious canine hepatitis), and Herpes (Infectious Bovine Rhinotracheitis).

² Removes 99% of odor causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning) witnessed by intertek using a Normal course. 4) 99% of harmful substances (Perchloroethylene) witnessed by Intertek using a Normal course.

³ Crystal Mirror, Glam White, Glam Pink, Satin Beige, Cotta White and Cotta Charcoal (Color and material options may differ by country.)

⁴ 18-inch and 24-inch

With people spending an increased amount of time at home these days, it stands to reason that they would be looking to decorate the insides of their homes differently and more expressively. In particular, this has led to many going with an interior aesthetic that revolves around bright colors.

In May, Samsung Electronics introduced the Bespoke Home, which expanded the idea of Bespoke from the flagship Bespoke refrigerators to other appliances in the kitchen, then to appliances throughout the home.

The Bespoke AirDresser, the latest addition to the Bespoke lineup, has brought Bespoke design and smart features to Samsung’s innovative clothing care device. The product offers six different panel options in various finishes, spanning from Crystal Mirror to Cotta Charcoal, to allow users the freedom to find just the right fit for their home aesthetic.

Samsung Newsroom met with AirDresser product designers Jinsook Park and Jaejin Lee, and UX designers Haeyoon Park and Seungwoo Choi, to hear about how they designed an AirDresser with a Bespoke touch.

Accounting for the Preferences of Users Around the World

It’s not easy coming up with a design that will suit the tastes of such a broad range of users. The designers of the Bespoke AirDresser, in particular, had to put great thought into designing a final product that would captivate users from different cultures with varying values and living conditions.

The designers thus surveyed users, asking questions like where they would install the Bespoke AirDresser, how each member of their household would use it and what types of garments they would maintain with it. The insights gained from the surveys were then used to design the AirDresser’s clothing care experience. Samsung was also able to analyze clothing management experiences across different countries and generations from a total of 6,000 global users.

“People from different countries have different methods for taking care of their clothes. The global usage data for the first model laid the groundwork for the Bespoke AirDresser’s main features,” said Haeyoon Park. “We conducted interim assessments on not just the aesthetics, but also the convenience of the control panel and whether the option names and different clothing care cycles made sense to everyone.”

The designers also took accessibility into account to ensure they were creating a product that would be easy for anyone to use. “We did an ergonomic analysis and determined where the control panel should be, based on users’ average height and the viewing angle,” said Seungwoo Choi. “We also incorporated braille into the control panel for visually impaired users, and added different default audio tones for each option and process step in order to assist hearing-impaired consumers.”

Balancing Usability and Aesthetics

But for a solution to truly represent the best in home appliances, its beauty must be complemented by convenience. “We had to balance aesthetics and functionality while designing the Bespoke AirDresser’s range of accessories, such as the hangers that are made to maintain the form and fit of garments,” related designer Jinsook Park. “When outstanding usability is guaranteed, the beauty that the designers have established is accentuated all the more.”

It is also important to establish the right UX design. For instance, something as minor as the text being the wrong color or the sequence of information being slightly off can make the product difficult to use. “We’ve been working with GUI (Graphical User Interface) and UI (User Interface) designers since the planning stage to ensure that the product delivers information logically and consistently,” said Seungwoo Choi. “While working on the design, we conducted usability tests and strived to maintain a balance between usability and aesthetic appeal by studying whether design elements are affected by personal tastes, whether they affect usage patterns, and so on.”

Allowing the AirDresser to Become a Part of Day-to-Day Life

With its meticulous and detailed design, the Bespoke AirDresser is sure to be a fit with users’ interior spaces. The product’s door is designed to take up less space, while its replaceable front panel creates a feeling of spaciousness.

The panel is available in six different colors¹ and materials that include crystal mirror, glam and cotta. “If you need a mirror or are going for a gorgeous interior aesthetic, then go for the glam glass,” recommended designer Jaejin Lee. “If you would like to establish calm tones in your home, I recommend cotta.”

And the Bespoke AirDresser’s interface is a great complement to users’ day-to-day lives as well. The interface provides recommended cycles and automatic settings for each user so that they don’t have to worry about which cycle option to choose. For instance, if the user usually wears shirts on weekdays and outdoor clothing during the weekends, then the Bespoke AirDresser will display the shirt cycle first on weekdays and the outdoor clothing cycle first on weekends. “The Bespoke AirDresser recommends cycles using information like season, and also provides AI features to allow the users’ garments to be dried in the Bespoke AirDresser once they are done being washed,” said Haeyoon Park. “The more the Bespoke AirDresser is used, the more personalized and capable of fitting the user’s unique lifestyle it becomes.”

Making Home Appliances Fun

Even after the product has been launched, the designers are still working to make the Bespoke AirDresser captivating to everyone. “Home appliances provide convenience, but they can also come with stress because they are related to doing chores,” said Haeyoon Park. “We are continuing to analyze whether users experience any inconvenience in our quest to establish a product that makes consumers’ lives more convenient while also making using home appliances enjoyable.”

“Design trends are changing all the time, so I study trends in fields like fashion and furniture in order to better reflect users’ tastes,” said Jinsook Park. “I focus especially on furniture design, because it is a great reference for structure and design elements. I’d like to utilize this knowledge to come up with a design that provides convenience and meets users’ needs.”

These designers have strived to deliver both convenience and aesthetic beauty in the Bespoke AirDresser by delving deep into the lifestyles of consumers and analyzing their usage. Going forward, they will continue going to great lengths to provide users with the best possible experiences.

¹ Color and material options may differ by country.

With upgraded smart features for ultimate convenience, Samsung’s Bespoke AirDresser refreshes clothing by removing dust, neutralizing 99% of odors,¹ eliminating germs, and smoothing out wrinkles. As health and wellness routines become ever-more important for consumers around the world, the Bespoke AirDresser offers a beautiful, sleek and smart way to keep garments refreshed daily.

“With health and hygiene top of mind for many people, Samsung is providing a great way to refresh their clothes by removing harmful substances using the Bespoke AirDresser,” said Hyesoon Yang, Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “In addition, the Bespoke AirDresser also removes odor-causing gases released during the cleaning process and prevents them from building up inside the unit to keep every load smelling fresh.”

Neutralize Germs and Odors To Keep Your Wardrobe Fresh

To keep your clothes fresh and ready for any occasion, Bespoke AirDresser’s Sanitize function uses powerful JetSteam to steam and refresh your garments. Infusing high temperature heat deep into the fabric, the JetSteam system eliminates 99.9% of common bacteria and viruses and kills 100% of house dust mites² to refresh linens, bedding and even baby clothes and soft toys for safe use.

Bespoke AirDresser also uses a Deodorizing Filter that eliminates 99% of odor-causing gases including those from sweat, tobacco and food. Made of ceramic, which works effectively even in humid and damp conditions, the filter breaks down odor-causing particles to prevent unpleasant smells from building up inside the device.

Better still, Bespoke AirDresser’s Wrinkle Care uses JetAir and JetSteam to smooth out creases in clothes, so your clothes are ready to wear when you need them.

Save Time and Energy With Powerful, Intelligent Features

Bespoke AirDresser doesn’t just make clothing care more convenient; it adapts itself to fit your lifestyle. The AI Control feature personalizes your controls by remembering habits³—such as your most frequently used cycles—so you don’t have to flip through menus to get to your favorite options and settings. If you also own a Samsung smart washer, you can connect it to your Bespoke AirDresser through the SmartThings application and receive a recommendation for the most appropriate drying course according to the wash cycle you’ve just finished.⁴

After sanitizing your clothes, intelligent systems take over once again. Using a humidity sensor on the inside of the door, Bespoke AirDresser’s AI Dry technology continually senses the humidity of your clothes and intelligently reduces drying time accordingly, so your laundry is always dried thoroughly in the shortest possible time.

Clean Longer Clothes Conveniently

Whether you’ve got large winter coats, or flowing summer dresses, Bespoke AirDresser’s Long Dress Zone is specially designed to handle your longest garments. While long dresses, coats and jackets can be difficult to fit into conventional clothing care devices, Bespoke AirDresser features a space 143 centimeters tall to fit items up to 20 centimeters longer than in the rest of the cabinet.

Upgrade Your Home in Style

Available in six different color and material options⁵—including Crystal Mirror, Glam White, Glam Pink, Satin Beige, Cotta White and Cotta Charcoal—Bespoke AirDresser’s customizability means you can choose a design that will blend seamlessly into the décor of your home. It comes in two sizes, 18-inch and 24-inch, holding three or five pieces of clothing depending on the needs of your lifestyle.

To complete its modern, minimalist design, the front panel features a slim, intuitive interface with simplified buttons that make it easier to select settings and options and improves visibility and accessibility.

For more information about the Bespoke AirDresser, please visit Samsung.com.

¹ Witnessed by Intertek. Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

² Witnessed by Intertek. Kills 100% of house dust mites

³ Stores user data, preferences and usage patterns to suggest the most useful options.

⁴ Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings application. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions.

⁵ The 18″ (3-piece) model has choice of colors and finishes available as standard, and additional panels can be purchased separately. The 24″ (5-piece) model has a Crystal Mirror finish as standard, but additional panels in a choice of colors and finishes can be purchased separately.

Over the past year, we have been spending more time at home with more people doing more things under one roof. For some, this has meant that home management – keeping everything running smoothly and clean – has become quite complicated.

This ‘new normal’ way of living has driven the need for an ecosystem of products, IoT solutions, and digital services that streamline daily routines and help us run our homes more efficiently through automation and smart recommendations.

At Bespoke Home 2021, Samsung introduced SmartThings services that are already available or will become available in 2021, helping to make life at home seamless and free up more time and energy for the things that matter.

SmartThings Cooking

Whether out of curiosity or necessity, many of us have upgraded our cooking game this past year.

SmartThings Cooking can help upgrade your culinary journey by seamlessly integrating your kitchen experience from meal prep to shopping. Powered by Whisk’s Food AI, SmartThings Cooking learns your unique tastes, preferences, and nutritional goals to curate personalized recipe recommendations and meal plans. By understanding your favorite ingredients or devices and groceries you have on hand, the service suggests recipes you will like, guides you through the planning, shopping, and cooking processes — all while communicating directly with your smart Samsung kitchen appliances.

If you own a Family Hub, SmartThings Cooking can link with your fridge’s ViewInside cameras. Using AI food recognition capabilities, the cameras can automatically scan the products inside your fridge and identify them. You can view this on your Family Hub screen.¹

An automatic Meal Planner recommends meals for the week and generates shopping lists for missing ingredients. If you like, you can then connect directly to online grocery retailers for checkout straight from your smartphone.

When you’re ready to start cooking, SmartThings Cooking becomes your sous-chef as your Samsung appliances communicate directly with each other. SmartThings Cooking will send recipe data straight to your smart range or oven to make sure that your settings are entered precisely, giving you one less thing to worry about. Bon appetite!

SmartThings Clothing Care

Although suits and formal wear don’t get worn as much as they used to, we still fill hampers on a daily basis. SmartThings Clothing Care, which works with smart Samsung washers and dryers, as well as the new Bespoke AirDresser, provides three key services so you can sort it all out with ease.

The service can recommend cycles for your wash based on garment materials, your usage patterns, weather, and season.

SmartThings Clothing Care also keeps track of the detergent levels in your washer and features a Smart Reorder² function that helps you manage and purchase laundry supplies by placing orders online.

Starting in the second half of 2021,³ custom cycles are also easy to manage with SmartThings Clothing Care. You can store up to ten custom cycles and name them yourself, so if you have a penchant for delicate vintage clothes or leather you can save separate options for each of them.

SmartThings Air

With parents, kids, pets and roommates running around the house, it’s critical to stay aware of air quality in various parts of the home as well as outside.

SmartThings Air gives you important information about air quality in each part of your home, and even outside.

SmartThings Air can suggest helpful tips and even automate settings that activate synced air conditioners, air purifiers, air sensors, and window sensors to manage your surrounding air quality.⁴ Breathe easy with real-time air quality alerts and functions that are tailored to your needs while SmartThings Air gives you the information you need to ensure your home’s ventilation and air circulation are in check.

SmartThings Pet

If you’ve ever wished you had a way to keep an eye on your pet while you’re away, SmartThings Pet is the service for you.

When in Pet Care Mode, the service uses the camera on Samsung’s Jet Bot AI+* robot vacuum to record videos of your pet whenever it comes into view, and send those videos to you in real time. The Jet Bot AI+* is powered by Intel AI, and can learn to recognize your pet.

In addition, the service can connect to other SmartThings devices in your home including air conditioners, lights, air purifiers and more, letting you change the settings remotely to make your pet as comfortable as possible, even when you’re not at home.

^* The new product names go into effect on July 5, 2021. This is a change to the product name only. Jet Bot AI+ will become Bespoke Jet Bot AI+.

** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Unavailable on mobile. Availability and functionality may vary by region.

² Currently available in the U.S., with plans to expand to select markets. Availability and functionality may vary by region.

³ U.S. only, with plans to expand to select markets. Availability and functionality may vary by region.

⁴ Availability and functionality may vary by region.

The events of the past year have brought great change to our everyday lives. Lockdowns have required many of us to spend more time at home, and transformed our homes themselves into classrooms, offices and even gyms. This trend has led to greater demand for appliances that cater to multifunctional spaces, as well as devices that make it easy to keep our homes safe and hygienic.

Read on to find out how Samsung’s Bespoke appliances, introduced at the company’s recent ‘Bespoke Home 2021’ event, can help address those needs.

Get More Use Out of Your Space

More than four in ten European consumers reported in a recent Samsung survey that they are doing things at home these days that they would not have done previously.¹ In order to accommodate those new activities, households require appliances that are flexible and make sure homes are kept safe from pollutants.

Samsung Bespoke air purifier: Indoor air quality is an important thing to consider when trying to squeeze more functionality out of spaces with poor ventilation. This becomes all the more important given the fact that 47 percent of Americans in a Samsung survey reported that they are creating new wellness spaces in their homes, mainly in basements, living rooms and bedrooms.² This can be a concern, as concentrations of some pollutants can be two to five times higher in indoor air compared to outdoor air according to the U.S. Environmental Protection Agency.³

Samsung’s new Bespoke air purifier pulls in air from five directions to make sure that the air around you is fresh, and connects to SmartThings Air to make it easy to maintain your household’s air quality remotely. If you have a furry companion, use Pet mode to increase airflow in Low mode by 20 percent⁴ to capture hard-to-see pet hairs more effectively. The smart Bespoke air purifier has a four-step filtration system and is tested by the Association of Home Appliance Manufacturers(AHAM).⁵

The Bespoke air purifier will be available in the U.S. in a choice of gray and deep green models later this year. Whether you are meditating, doing burpees or just enjoying some peace and quiet, make sure you’re breathing fresh air with the Bespoke air purifier.

Samsung Bespoke Cube refrigerator: Groceries aren’t the only things we need to store at cool temperatures. As consumers spend more time at home, they require more specialized storage for items like wine and cosmetics. The Samsung Bespoke Cube refrigerator is designed to meet these needs, with a compact form that can be placed anywhere, as well as precise temperature settings, ranging from five to 18 degrees Celsius, which can be optimized based on whatever is being stored inside – whether it be wine, beer, cosmetics, supplements, or even pet food. The unit is also quiet, which means you can place it in your bedroom or study without worrying about noise.

Keeping Your Home Hygienic

The events of the past year have brought concerns about household hygiene to the forefront. However, with people constantly moving about in the house, trying to keep everything safe and hygienic can feel overwhelming. Samsung’s home appliances offer convenient solutions in this area by making it easier to protect your home from various pollutants.

Samsung Bespoke Jet: Samsung’s latest Jet stick vacuum makes cleaning a breeze with its all-in-one Clean Station and charging dock.

Once you finish vacuuming and dock your Samsung Bespoke Jet, it utilizes Samsung’s patented Air Pulse technology to empty out the dustbin while recharging the battery. The all-in-one Clean Station in the new Bespoke Jet features an Advanced Filtration System that traps 99.999% of fine dust and allergens.⁶

The device’s Digital Inverter Technology enables it to offer up to 210 watts of suction power⁷ for top-tier performance, while its best-in-class lightweight design maximizes portability, weighing in at roughly 2.5 kilograms and featuring a Slim Action Brush. The combination of less hassle, less strain, and three beautiful Bespoke colors will change the way you vacuum your home.

Samsung Bespoke water purifier: The Bespoke water purifier is the smart new way to keep clean, filtered water at your fingertips. The device is modular, allowing you to choose whether you would like one or two faucets, and whether you would prefer only room temperature water filtration or hot/cold filtration as well.⁸ These modules fit under your sink to save countertop space, and the faucets come in a beautiful Bespoke design that offers a choice of six colors.

The Samsung Bespoke Water Purifier has had a total of 73 filtration claims certified by NSF International, and comes with an Auto Clean feature that drains and cleans the connected water pipes every few days to make sure there is no buildup. The purifier can notify users on their smartphone when the filter needs to be changed, and it also features a smart faucet that allows you to choose exactly how much water you need and the temperature you’d like.

Samsung Bespoke ShoeDresser: Samsung’s ShoeDresser is a first-of-its-kind innovation in the world of home shoe care. Using the same JetAir technology as the AirDresser, a UV deodorizing filter and a xenon UV lamp, the ShoeDresser is capable of deodorizing, dehumidifying and removing bacteria from your shoes.⁹

Samsung Bespoke AirDresser: Samsung’s garment care device, the AirDresser, will now be available in Bespoke colors. Utilizing powerful JetSteam technology, the AirDresser refreshes clothes, bedding, soft toys and more, and is certified by Intertek to remove more than 99 percent of viruses, household dust mites, bacteria and other substances.¹⁰ The Samsung Bespoke AirDresser also comes with a new humidity sensor that more accurately reads humidity levels inside the device to reduce cycle times by approximately 15 percent.¹¹ You can also link your AirDresser to SmartThings to automatically receive cycle recommendations based on what you’re washing, and even set your AirDresser automatically once your wash cycle is done.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Samsung consumer survey conducted in nine European countries, Nov 2020 (n= 10,000)

² Samsung consumer survey conducted in the United States, Aug 2020 (n=1,000)

³ The EPA is an independent executive agency of the United States federal government that is tasked with environmental protection matters. The EPA sets health standards for air pollution.

⁴ Based on internal testing, compared with a previous model.

⁵ The results reported are within the minimum and maximum limits of measurability of the ANSI/AHAM AC-1-2015 & AHAM AC-1-2019 “Association of Home Appliance Manufacturers Method for Measuring Performance of Portable Household Electric Room Air Cleaners” Test Method.

⁶ Based on internal testing. Results may vary depending on individual use.

⁷ Suction tested based on the IEC62885-2 Cl. 5.8 standard and at the inlet of the non-motorized tool, using Jet mode. Based on internal tests.

⁸ Hot and cold filtration modules sold separately. Users can add cold or hot/cold filtration, but not hot filtration only.

⁹ The Sanitize course for shoes of Samsung ShoeDresser can remove more than 99.9% of the bacteria from shoes, certified by Intertek.

¹⁰ Eliminates: 1) 99% of house dust mites, based on testing by Intertek/BAF certification using a ‘sanitize’ course. 2) 99% of odor-causing gases (isovaleric acid: sweat, 4-ethenyl pyridine: tobacco, valeraldehyde: roasting meat, and tetrachloroethylene: dry cleaning) based on testing by Intertek using a ‘normal’ course. 3) 99% of harmful substances (perchloroethylene) based on testing by Intertek using a ‘normal’ course.

¹¹ Compared to previous model.