Samsung Electronics today announced the latest development in its ongoing partnership with streaming giant, Netflix, to herald the release of the second season of its hit-show, Emily in Paris, produced by MTV Entertainment Studios. The Emmy-nominated show, renowned for its 21^st century celebration of iconic Parisian style, has collaborated with Samsung to showcase world-class premium technology to fans of the series.

In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxury marketing agency Savoir. Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding and effortlessly chic, she became one of the most widely recognized and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, Sylvie has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes.

But Sylvie is not the only one to benefit from the style and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign; featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and center before the iconic Eiffel Tower. TikTok users* can try out the Flip the Script TikTok Effect on the platform as of 28^th of December.

Benjamin Braun, Samsung CMO for Europe, said, “At Samsung, we are always at the forefront of creativity and innovation. We are excited to partner with Netflix for the second season of one of their biggest shows, Emily in Paris, and to see Sylvie wielding the iconic Galaxy Z Flip 5G fits the personality of the device perfectly. We’re looking forward to developing this partnership further and deeper in the future.”

Samsung’s latest line of premium products are set to push the boundaries of innovation for fans of Emily in Paris, showcasing the brands’ ability for combining style with flagship innovation and craftmanship. Some of the Samsung products include:

• The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on the go.

• The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk.
• The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself.

• The Sero: The revolutionary Sero TV is a world-first design, enabling you to seamlessly flip between horizontal and vertical content so you can watch Netflix and mobile social content with ease.

• The Bespoke Cube: A compact and multi-functional refrigerator solution that can easily be placed anywhere in the home, keeping everything from wine to cosmetics fresh for longer.
• The Bespoke Fridge Freezer: The iconic modular refrigerator solution that allows you to welcome personalization and innovative technology into your home.

Emily in Paris season 2 will be available to watch on Netflix on the 22^nd of December.

* TikTok filter will be available in the UK, Germany, France Italy and Spain from Dec 28^th ’21 to 26 Feb ’22.

About Netflix, Inc.

Netflix is the world’s leading streaming entertainment service with over 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

The events of the past year have brought great change to our everyday lives. Lockdowns have required many of us to spend more time at home, and transformed our homes themselves into classrooms, offices and even gyms. This trend has led to greater demand for appliances that cater to multifunctional spaces, as well as devices that make it easy to keep our homes safe and hygienic.

Read on to find out how Samsung’s Bespoke appliances, introduced at the company’s recent ‘Bespoke Home 2021’ event, can help address those needs.

Get More Use Out of Your Space

More than four in ten European consumers reported in a recent Samsung survey that they are doing things at home these days that they would not have done previously.¹ In order to accommodate those new activities, households require appliances that are flexible and make sure homes are kept safe from pollutants.

Samsung Bespoke air purifier: Indoor air quality is an important thing to consider when trying to squeeze more functionality out of spaces with poor ventilation. This becomes all the more important given the fact that 47 percent of Americans in a Samsung survey reported that they are creating new wellness spaces in their homes, mainly in basements, living rooms and bedrooms.² This can be a concern, as concentrations of some pollutants can be two to five times higher in indoor air compared to outdoor air according to the U.S. Environmental Protection Agency.³

Samsung’s new Bespoke air purifier pulls in air from five directions to make sure that the air around you is fresh, and connects to SmartThings Air to make it easy to maintain your household’s air quality remotely. If you have a furry companion, use Pet mode to increase airflow in Low mode by 20 percent⁴ to capture hard-to-see pet hairs more effectively. The smart Bespoke air purifier has a four-step filtration system and is tested by the Association of Home Appliance Manufacturers(AHAM).⁵

The Bespoke air purifier will be available in the U.S. in a choice of gray and deep green models later this year. Whether you are meditating, doing burpees or just enjoying some peace and quiet, make sure you’re breathing fresh air with the Bespoke air purifier.

Samsung Bespoke Cube refrigerator: Groceries aren’t the only things we need to store at cool temperatures. As consumers spend more time at home, they require more specialized storage for items like wine and cosmetics. The Samsung Bespoke Cube refrigerator is designed to meet these needs, with a compact form that can be placed anywhere, as well as precise temperature settings, ranging from five to 18 degrees Celsius, which can be optimized based on whatever is being stored inside – whether it be wine, beer, cosmetics, supplements, or even pet food. The unit is also quiet, which means you can place it in your bedroom or study without worrying about noise.

Keeping Your Home Hygienic

The events of the past year have brought concerns about household hygiene to the forefront. However, with people constantly moving about in the house, trying to keep everything safe and hygienic can feel overwhelming. Samsung’s home appliances offer convenient solutions in this area by making it easier to protect your home from various pollutants.

Samsung Bespoke Jet: Samsung’s latest Jet stick vacuum makes cleaning a breeze with its all-in-one Clean Station and charging dock.

Once you finish vacuuming and dock your Samsung Bespoke Jet, it utilizes Samsung’s patented Air Pulse technology to empty out the dustbin while recharging the battery. The all-in-one Clean Station in the new Bespoke Jet features an Advanced Filtration System that traps 99.999% of fine dust and allergens.⁶

The device’s Digital Inverter Technology enables it to offer up to 210 watts of suction power⁷ for top-tier performance, while its best-in-class lightweight design maximizes portability, weighing in at roughly 2.5 kilograms and featuring a Slim Action Brush. The combination of less hassle, less strain, and three beautiful Bespoke colors will change the way you vacuum your home.

Samsung Bespoke water purifier: The Bespoke water purifier is the smart new way to keep clean, filtered water at your fingertips. The device is modular, allowing you to choose whether you would like one or two faucets, and whether you would prefer only room temperature water filtration or hot/cold filtration as well.⁸ These modules fit under your sink to save countertop space, and the faucets come in a beautiful Bespoke design that offers a choice of six colors.

The Samsung Bespoke Water Purifier has had a total of 73 filtration claims certified by NSF International, and comes with an Auto Clean feature that drains and cleans the connected water pipes every few days to make sure there is no buildup. The purifier can notify users on their smartphone when the filter needs to be changed, and it also features a smart faucet that allows you to choose exactly how much water you need and the temperature you’d like.

Samsung Bespoke ShoeDresser: Samsung’s ShoeDresser is a first-of-its-kind innovation in the world of home shoe care. Using the same JetAir technology as the AirDresser, a UV deodorizing filter and a xenon UV lamp, the ShoeDresser is capable of deodorizing, dehumidifying and removing bacteria from your shoes.⁹

Samsung Bespoke AirDresser: Samsung’s garment care device, the AirDresser, will now be available in Bespoke colors. Utilizing powerful JetSteam technology, the AirDresser refreshes clothes, bedding, soft toys and more, and is certified by Intertek to remove more than 99 percent of viruses, household dust mites, bacteria and other substances.¹⁰ The Samsung Bespoke AirDresser also comes with a new humidity sensor that more accurately reads humidity levels inside the device to reduce cycle times by approximately 15 percent.¹¹ You can also link your AirDresser to SmartThings to automatically receive cycle recommendations based on what you’re washing, and even set your AirDresser automatically once your wash cycle is done.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

¹ Samsung consumer survey conducted in nine European countries, Nov 2020 (n= 10,000)

² Samsung consumer survey conducted in the United States, Aug 2020 (n=1,000)

³ The EPA is an independent executive agency of the United States federal government that is tasked with environmental protection matters. The EPA sets health standards for air pollution.

⁴ Based on internal testing, compared with a previous model.

⁵ The results reported are within the minimum and maximum limits of measurability of the ANSI/AHAM AC-1-2015 & AHAM AC-1-2019 “Association of Home Appliance Manufacturers Method for Measuring Performance of Portable Household Electric Room Air Cleaners” Test Method.

⁶ Based on internal testing. Results may vary depending on individual use.

⁷ Suction tested based on the IEC62885-2 Cl. 5.8 standard and at the inlet of the non-motorized tool, using Jet mode. Based on internal tests.

⁸ Hot and cold filtration modules sold separately. Users can add cold or hot/cold filtration, but not hot filtration only.

⁹ The Sanitize course for shoes of Samsung ShoeDresser can remove more than 99.9% of the bacteria from shoes, certified by Intertek.

¹⁰ Eliminates: 1) 99% of house dust mites, based on testing by Intertek/BAF certification using a ‘sanitize’ course. 2) 99% of odor-causing gases (isovaleric acid: sweat, 4-ethenyl pyridine: tobacco, valeraldehyde: roasting meat, and tetrachloroethylene: dry cleaning) based on testing by Intertek using a ‘normal’ course. 3) 99% of harmful substances (perchloroethylene) based on testing by Intertek using a ‘normal’ course.

¹¹ Compared to previous model.