Samsung Electronics today announced that it has once again secured its position as Europe’s No. 1 selling microwave brand, marking eleven consecutive years at the top of the segment.¹

According to market intelligence firm Euromonitor International, Samsung recorded the highest microwave retail volume sales in Europe in 2025. With this achievement, the company has maintained its position in the region every year since 2015.

“Maintaining our No. 1 position in Europe for eleven consecutive years reflects our continued commitment to meeting the evolving needs of consumers,” said Sang Jik Lee, EVP and Head of the Sales & Marketing Team for the Digital Appliances (DA) Business at Samsung Electronics. “By combining premium design with intuitive usability and smart connectivity, we will continue to strengthen our position in the European market.”

Samsung has consistently tailored its microwave portfolio to consumer preferences by adding core features that enhance kitchen convenience. One notable example is CERAMIC INSIDE, a ceramic-coated interior that is easy to clean after cooking and helps preserve its color over time, even when exposed to high heat or grease.² In addition, the surface is up to 24 times more scratch-resistant than stainless steel,³ supporting long-lasting durability.

In 2024, Samsung expanded its offerings with the smart convection microwave oven, enhancing everyday convenience through SmartThings compatibility.⁴ Users can monitor and control the microwave remotely via their smartphones,⁵ even when away from the kitchen. The appliance also supports voice control through assistants⁶ such as Bixby,⁷ delivering a more seamless and connected cooking experience.

Building on this momentum, Samsung introduced new grill and solo type microwave oven models featuring a seamless stainless-steel design. Available in 32L and 23L capacities, the lineup allows consumers to choose the model that best suits their cooking habits and household size. Additionally, the unified stainless-steel finish⁸ ensures visual harmony within modern kitchen environments.

The new models are distinguished by recessed handles applied to both the upper and lower parts of the door, making them easy to open even when installed in enclosed spaces such as cupboards. In addition, the control panel features a simple, streamlined UX that blends naturally into the overall design while delivering intuitive usability.

1. Source Euromonitor International Limited; Consumer Appliances 2026ed, “microwaves” as per Passport definitions; Retail Volume Sales in Units, 2025 data. ︎
2. Based on internal testing. Test 1. High temperature & humidity: 120 hours in a humidity tank at 60°C and 90% humidity. Test 2. Chemicals: (a) Acid resistance: 15 minutes in a citric acid solution. (b) Alkali resistance: 15 minutes in an anhydrous sodium carbonate solution. Both then soaked for 1 hour in a 5% sodium hydroxide solution. Result: no abnormalities found. ︎
3. Based on internal testing in the Global Technology Center of Samsung in accordance with the ISO 20502 standard. For a critical load of scratches, the CERAMIC INSIDE enamel is about 24x more durable than stainless steel. Results may vary depending on the actual usage conditions. ︎
4. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The SmartThings Energy and SmartThings Home Care services are only available in certain countries. ︎
5. Only available when the Smart Control button on the microwave oven is turned on with hands. ︎
6. A Wi-Fi connection is required. ︎
7. Bixby is Samsung’s Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required. ︎
8. Available in 2 colors: silver, black. Available color(s) may vary by country. ︎

“Since we introduced our first AI phone in 2024, we’ve been committed to making them easier to use so more people can benefit from AI — that’s why we decided to integrate a device agent directly into the experience,” said Won-Joon Choi, Chief Operating Officer, Mobile eXperience (MX) Business at Samsung Electronics. “To support this, we redesigned Bixby to enable more natural interactions and intuitive device control, reducing friction in everyday tasks.”

Intuitive Device Control Through Natural Conversation

Bixby allows users to control and navigate Galaxy devices using natural language, without the need for exact setting names or commands. Users don’t need to learn how device menus are structured or remember specific terms to get things done; they can simply describe what they want — or ask why something is happening on their device — in their own words. Bixby understands the intent and takes the appropriate action, reducing the time and effort required to manage everyday device settings and features.

For example, a user could say, “I don’t want the screen to time out while I’m still looking at it.” Bixby understands the request and immediately turns on the ‘Keep Screen on While Viewing’ setting — without requiring them to navigate through settings or know the feature’s exact name.

Rather than offering generic instructions, Bixby can also identify the current settings of the device and suggest various possible solutions. This reduces trial and error, helping people complete tasks more quickly, even when they are unfamiliar with the device or its features.

If a user asks, “Why is my phone screen always on when it’s inside my pocket?” Bixby will use the context of the situation and bring up relevant settings, such as Accidental Touch Protection, allowing them to turn it on directly.

Real-Time Web Search Capabilities

Bixby also supports real-time web search capabilities. Now it can access live and up-to-date information, with results appearing within Bixby’s own user interface. This means people can explore topics and get answers to questions as part of one consistent and seamless experience.² Without being redirected to a separate browser or app, users can find what they need more quickly and stay focused on the task at hand.

For instance, users can say to Bixby, “Find me hotels in Seoul that have swimming pools for kids.” Bixby processes the request and provides relevant web search results directly within its interface, allowing users to explore available options without interruption or delay.

Availability

The latest Bixby updates is available in One UI 8.5 in select markets including Germany, India, Korea, Poland, the UK and the U.S., with plans for broader expansion to follow. For more information about Bixby, visit Samsung.com.

1. Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions are recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. ︎
2. User’s consent to access location information is required when a response depends on it and is requested at the initial interaction. The data will be used solely for generating responses and will not be utilized for any other purposes. All location data will be deleted immediately after the response is provided. ︎

Conversations That Connect the Whole Household

Unlike AI designed for individual devices, Samsung Vision AI Companion is purpose-built for the communal screen. It’s designed to bring everyone closer together, turning everyday moments into shared experiences. Whether asking questions about a film during a movie night with friends, discovering fun facts about favorite actors or planning a family dinner, Vision AI Companion sparks conversation and connection around the TV.

At the core of Samsung Vision AI Companion is an upgraded version of Bixby that enables more natural dialogue, deeper contextual understanding and personalized responses. Simply ask a question — about a film, a sports event, a piece of artwork or even travel suggestions — and Samsung Vision AI Companion delivers answers instantly, accompanied by helpful visuals and related content. There’s no need to navigate complicated menus or use additional devices. Everything happens right on the screen, while you continue to enjoy your program.

For example, if you’re seeking a recipe video, you can ask, “What’s the best way to grill pork belly?” Vision AI Companion will share a list of relevant step-by-step videos. And as the holiday season approaches, your TV becomes a helpful resource for planning and inspiration. Ask, “Can you recommend a movie for Christmas?” and you’ll receive a selection of films and related content. Looking for games? Vision AI Companion suggests options ranging from solo activities to fun games for the whole family. Even practical questions like “What’s the weather like in December?” are answered with up-to-date information, making it easier to prepare for the season.

Conversational and Visual Intelligence

What sets Vision AI Companion apart is its ability to answer questions and requests with visualized, intelligent responses through multiple AI agents by simply pressing the AI button on your remote control.

Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience that understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation — no commands, no menus, no typing.

World’s First Multi-AI Agent TV Platform Supported in 10 Languages

As an open, multi-AI agent platform, VAC combines various LLMs (large language models), including Microsoft Copilot and Perplexity to share visualized, intelligent responses adapted to user questions and requests. With the press of the dedicated AI button on the remote, Samsung Vision AI Companion opens the door to a new kind of search experience, making it easy to access these apps and find organized results, such as personalized recommendations, trip planning and even complex queries like company research and product reviews. Vision AI Companion can be enabled when watching various content sources, including Live TV, Samsung TV Plus and any streaming services.

Other features include:

•   Live Translate: Real-time translation of on-screen dialogue and conversations, breaking down language barriers for global families.

•   AI Gaming Mode: Enhances gameplay with responsive, AI-powered optimization for picture and sound.

•   Generative Wallpaper: Creates dynamic, personalized visuals for the TV, adapting to user preferences and moods.

•   AI Picture, AVA Pro and AI Upscaling Pro: Automatically optimize picture and audio quality, ensuring every scene looks and sounds its best.

With one of the broadest language offerings for conversational AI on a TV or monitor, Samsung Vision AI Companion supports 10 languages — including Korean, English, Spanish, French, German, Italian and Portuguese — bringing advanced AI capabilities to more people in more places than ever before.

Samsung Vision AI Companion is available across the 2025 lineup, including Neo QLED, Micro RGB, OLED, QLED step-up TVs, Smart Monitors and The Movingstyle. The platform is built on One UI Tizen, with seven years of OS software upgrades to maintain security and deliver new features over time.

Driven by Samsung’s commitment to making advanced technology part of daily life for more households, Vision AI Companion puts the TV at the center of a connected home — ready to help, inform and adapt as your needs evolve.

To learn more, visit www.samsung.com.

The company’s ultimate goal is to eliminate household chores altogether through AI appliances that can make decisions and operate autonomously.

At the forefront of this vision is Bespoke AI — one of the four core values of Samsung’s Digital Appliances (DA) Business. Bespoke AI refers to a new category of AI appliances that understand users and act independently to deliver personalized experiences. With unique solutions like Screens, Bixby and Vision, Samsung is redefining what AI appliances can offer.

To explore the direction, goals and consumer benefits of Bespoke AI, Samsung Newsroom sat down with Jeong Seung Moon, Executive Vice President and Head of R&D Team at Digital Appliances (DA) Business, Samsung Electronics, for the first interview in a four-part series.

Reducing Chores With Bespoke AI, Powered by Screens, Bixby and Vision

Q1. What is the ultimate value that Bespoke AI aims to deliver?

Bespoke AI refers to AI appliances that deliver truly personalized appliance experiences, based on deep understanding of each user’s lifestyle and needs. It’s designed for users who seek more ease, comfort and convenience in their daily lives. Samsung’s product development is focused on advancing the connection between AI and devices so that appliances can understand users and act on their behalf — ultimately achieving zero housework.

Q2. What makes you believe that Bespoke AI can significantly reduce housework?

Bespoke AI is built on three foundational technologies: Screens, Bixby and Vision — and it’s this combination that enables entirely new experiences in the home.

• On products such as the Bespoke AI Family Hub, hybrid refrigerators, washers, dryers and cooking devices, screens allow users to intuitively check and control functions, enhancing both convenience and accessibility. They also serve as control hubs for the whole home through SmartThings connectivity.
• Bixby, Samsung’s voice assistant, is being applied across the entire Bespoke AI lineup. Its growing presence allows users to control appliances by voice alone, offering a hands-free experience that lowers barriers to use.
• Vision technology is built into products such as the Family Hub refrigerator, the 9-inch screen refrigerator, the Bespoke AI Steam robot vacuum and ovens. These appliances can recognize objects on their own to assist with household chores — representing a clear evolution toward reducing the burden of home management.

Samsung is also expanding Wi-Fi connectivity across its product lineup to enable more advanced, connected features. For example, 91% of Bespoke Four-Door Refrigerators (FDR) sold globally are now Wi-Fi enabled.² Samsung has already expanded its AI appliance lineup to more than three times the size of last year’s — and is expected to maintain strong growth into 2026.

AI That Handles Cooking and Laundry With Ease — Even Responding to Each Family Member’s Voice

Q3. What are the unique advantages of Bixby in Bespoke AI appliances compared to other products?

Bixby has been enhanced with a large language model (LLM) tailored for appliances, enabling users to interact naturally with their devices through conversation-like commands.

Voice ID, newly introduced this year, takes personalization a step further. In shared households, it recognizes who’s speaking and tailors responses accordingly.³ When a user asks, “What’s on my schedule?” Bixby will pull up their calendar, not someone else’s. It works just as naturally with photos, playlists and more.

Bixby is also tightly integrated with hardware features across Samsung’s appliance lineup, making control more seamless. With the industry-first innovation of wakeless voice control, users can operate appliances like refrigerators or washing machines without first saying “Hi Bixby” before giving a command.⁴ Paired with features like Auto Open Door, users can simply say, “Open the left (right) fridge door” for a truly seamless experience.

Q4. Can you explain more specifically what kind of benefits Bespoke AI brings to daily life?

Bespoke AI is designed to recognize and take care of everyday tasks that people often find tedious, difficult or time-consuming. With advanced AI capabilities, tasks that once required manual effort and user supervision can now be handled automatically, marking a major shift in how chores are managed.

For instance, the Bespoke AI Family Hub refrigerator is equipped with AI Vision Inside, which identifies ingredients as they are placed inside. It helps manage food inventory and even recommends recipes based on available items. While cooking, it can also send optimal settings to connected kitchen appliances — minimizing inconvenience and enhancing meal preparation. The system is evolving to incorporate wellness insights as well, helping users make healthier lifestyle choices through connected cooking experiences.

The Bespoke AI Laundry Combo, an all-in-one washer and dryer, uses features like AI Opti Wash & Dry to detect the fabric type, soil level and weight after clothes are loaded.⁵ It then automatically dispenses the right amount of detergent and selects the most suitable wash and dry cycles, handling everything from start to finish.

Even noise and vibration are automatically controlled through AI Vibration Reduction Technology,⁶ for a quieter laundry experience. These are the kind of tasks that, before Bespoke AI appliances, required constant attention and manual effort.

Smarter AI Appliances That Think Ahead and Act on Their Own

Q5. What is the future direction for Samsung’s AI appliances?

Samsung is evolving the Bespoke AI experience so that appliances not only understand users and their home environments, but also take action autonomously based on each situation. The goal is to allow individuals and families to spend more time on what truly matters by reducing the time and energy spent on household chores.

Looking ahead, Samsung plans to expand the Bespoke AI experience beyond the home to other areas, such as buildings, vehicles and even ships — creating more intelligent, interconnected environments across industries. To bring this vision to life, Samsung is working closely with domestic and global partners across hardware, software and services.

In the next interview in this series, Samsung Newsroom will highlight the second core value of its home appliances: seamless SmartThings connectivity.

1. The number of AI appliance models has increased from approximately 300 models in 2024 to around 1,030 models as of March 2025. Key AI appliances include: Refrigerators with screens and AI Vision, washers/dryers with AI Opti Wash / Dry cycles, cooking devices with screens and AI Vision, robot vacuums with AI Floor Detection, and dishwashers with AI Wash. ︎
2. As of September 2025 ︎
3. Only available on Bespoke AI refrigerators with touchscreen panels released after 2024. Available models and features may vary by country and region. ︎
4. Available models and features may vary by country and region. ︎
5. AI Opti Wash & Dry (Wash Cycle) fabric type detection operates within a maximum load of 3kg, while stain detection functions within a maximum load of 9kg. It detects 5 fabric types: Normal (Cotton), Towels, Delicates, Denim, and Outdoor. When washing mixed fabrics or other types, it detects the most similar fabric. Classification based on representative fabric characteristics may result in recognition differing from the actual fabric. ︎
6. Available models and features may vary by country and region. The degree of vibration and noise reduction may vary by model. ︎

Samsung Electronics today unveiled Vision AI Companion at IFA 2025, introducing the next evolution of AI-powered displays across Samsung TVs and monitors. With a smarter Bixby voice assistant, Vision AI Companion delivers a more natural and conversational interaction as it integrates Samsung’s most advanced AI features into a single, intuitive AI experience that effortlessly helps users discover content and get contextualized answers to any question.

With consumers around the world seeking devices that do more than just stream content, Vision AI Companion reflects the increasingly central nature of TVs in the connected home. By integrating AI into the heart of the viewing experience, Samsung is enabling personalized recommendations, smarter multi-device interactions and intuitive support for your daily life.

“At Samsung, we’re investing in technology that makes experiences more personal, more intuitive, and built for the future,” said Kevin Lee, Executive Vice President of the Customer Experience Team at the Visual Display Business of Samsung Electronics. “With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time.”

Conversational and Visual Intelligence

What sets Vision AI Companion apart is its ability to answer questions and requests with visualized, intelligent responses through multiple AI agent by simply pressing the AI button on your remote control.

Powered by Generative AI, Vision AI Companion delivers a more natural and conversational experience. That understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation – no commands, no menus, no typing.

Vision AI Companion enables users to ask their Samsung TV about anything that’s on the screen, such as film details, the name of a piece of artwork or travel destination recommendations. Getting answers from an AI companion has never been more visualized and comprehensive. Contextualized answers to all your questions with related video/image options to choose from makes your discovery richer and more immersive than any other AI assistant.

Vision AI Companion not only responds but also understands context and follow-up interactions, displaying all relevant information directly on the screen. Content and information spanning movies, dramas, art, food, sports and travel are presented in conversational form, creating a more fluid and natural interaction with the TV.

Vision AI Companion integrates Samsung’s key AI innovations into one experience, making them easier than ever for consumers to access:

• Live Translate provides real-time translation for conversations and on-screen dialogue.
• Generative Wallpaper offers dynamic visuals customized to the user’s preferences.
• AI Picture, Active Voice Amplifier Pro and AI Upscaling Pro automatically adjust picture and sound to optimize the viewing environment across content sources.
• AI Gaming Mode delivers responsive, immersive gameplay with AI-powered optimization
• Copilot by Microsoft and Perplexity, available as standalone AI agent apps, enable task support and productivity directly from the TV to extend Vision AI Companion’s functionality.

By unifying these functions, Vision AI Companion eliminates the need to switch between multiple apps or menus, becoming a central hub for entertainment, productivity and connected experiences.

From Concept to Reality

The concept of Samsung’s Vision AI was first introduced at CES 2025, where Samsung outlined its ambition to enhance the home screen experience across TVs, monitors and other displays. At its core, Vision AI enhances display and audio quality, enables seamless communication between Samsung devices and delivers tailored content through advanced AI agents. Vision AI is backed by Samsung’s long-term commitment to consumers, offering seven years of free software upgrades through the One UI Tizen platform. This ensures that supported models will always have the latest updates and AI features as well as the latest security updates from Samsung Knox.

With the launch of Vision AI Companion, those ideas now take shape with a new level of personalization, device integration and user support. Vision AI Companion will begin rolling out as a software update in late September, starting in Korea, North America and select European markets, with additional regions to follow. To learn more, visit www.samsung.com

Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience¹ at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9.

As the event draws nearer, Samsung Newsroom is taking a closer look at the company’s innovation trajectory and how its appliances have advanced into the future.

From the Talking Refrigerator to Bixby, and Now a Voice-Connected Home

Samsung marked the beginning of voice-enabled appliances in 1985 with the debut of its Talking Refrigerator. Later equipped with early speech synthesis technology in 1989, the product went beyond simple voice guidance by offering scheduled playback of recordings, a family memo feature and door-open alerts — laying the foundation for AI-enabled voice interaction.

This early innovation eventually evolved into Bixby,² Samsung’s AI voice assistant introduced in 2018. Bixby has since become the intelligence and control hub of the company’s home appliances, enabling voice control across refrigerators, air conditioners, washing machines and more. With Voice ID,³ the AI assistant can now even recognize individual users to provide customized information.

▲ (left) Talking Refrigerator, (right) Bixby’s Voice ID feature can recognize individual users

Appliance Screens, Now the Hub of the Home

Samsung was an early pioneer of the concept of “screen appliances,” presenting a vision for the future of connected homes. In 1982, the company introduced a multi-purpose microwave with a screen, which not only allowed users to check cooking instructions but also watch TV and even monitor home entry with surveillance camera functions. Later, Samsung expanded the role of the screen to refrigerators, transforming them from simple storage units into the hub of daily family life.

In 2016, Samsung launched the Family Hub refrigerator — an IoT-enabled fridge. Equipped with a 21.5-inch touchscreen and internal cameras, it allowed users to check the status of their food items and manage grocery shopping online, opening up a completely new kitchen experience. Since then, refrigerators, washing machines, air conditioners and other appliances have been connected through SmartThings,⁴ with screens that have evolved into control hubs that let users monitor and manage smart devices throughout the home at a glance.

▲ (left) Multi-purpose microwave, (right) Family Hub refrigerator launched in 2016

From Neuro-Fuzzy Washers to Bespoke AI: The Evolution of Intelligent Appliances

Samsung took its first step toward intelligent appliances in 1980 with the launch of an air conditioner embedded with a microcomputer chip. This spirit of innovation continued into the 1990s, when Samsung launched the Neuro-Fuzzy washing machine which features the fuzzy logic IC⁵ and neuro-algorithms, in 1991. Using optical sensors, it detected soil level, load size and water temperature, then automatically optimized the wash cycle — introducing the concept of appliances that sense, decide and deliver personalized solutions.

▲ Air conditioner embedded with a microcomputer chip

In 2018, Samsung launched the QuickDrive washing machine, which applied AI-based curation to recommend wash cycles based on fabric type, color and soil level. This innovation laid the groundwork for the Bespoke AI Laundry Combo, equipped with OptiWash and AI Optimal Dry, which automatically detect fabric types and soil levels to deliver optimized wash cycles and drying temperatures.⁶

Samsung also brought intelligence to vacuum cleaners with the Hauzen robot vacuum in 2006. Using a gyro sensor, it calculated distance and angles to map out optimal cleaning routes through self-mapping capabilities. This marked a shift from simple dust collection to appliances capable of responding to their environment. Today’s Bespoke Jet Bot Combo builds on this legacy with advanced security and AI-powered camera sensors that recognize and avoid objects,⁷ distinguish floor types⁸ and navigate more intelligently.

▲ (left) Neuro-Fuzzy washing machine, (right) Hauzen robot vacuum

Innovative Appliance Lineup at IFA: An AI Home Tailored to You

At IFA 2025, Samsung will showcase an even more advanced AI Home, powered by its 2025 Bespoke AI appliance lineup.

“Based on Samsung’s legacy of innovation, we will continue to deliver greater convenience and value in users’ daily lives,” said Jeong Seung Moon, EVP and Head of the R&D Team at Samsung Electronics’ Digital Appliances (DA) Business. “By setting a new standard for personalized AI Home experiences, we aim to further solidify the idea that ‘Samsung = AI appliances.’”

¹ AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.
³ The Voice ID feature on Samsung home appliances supports registration of up to six users. Currently available on select Samsung Family Hubs and refrigerators and may vary by model and region. Each user must register for a Samsung Account on screen appliances in advance. The Calendar app supports integration with Google and Microsoft, and may vary by model and region.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Fuzzy logic is an approach to computing that mimics human reasoning by using degrees of truth instead of strict yes/no values, and an integrated circuit (IC) is a chip that contains electronic circuits to perform specific functions.
⁶ Fabric sensing uses an AI algorithm to sense certain types of fabric types for loads up to 8 lbs. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash and dry like fabrics together.
⁷ Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
⁸ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

Samsung Electronics today announced an update¹ to its AI-powered Bixby feature on its 2025 TV lineup, introducing a more advanced Bixby voice assistant designed to make information discovery more natural, intuitive and seamless.

“Samsung has led the global TV market for 19 consecutive years, and we continue to raise the bar by delivering meaningful innovation that enhances everyday experiences,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With a smarter Bixby, we focused on making AI practical, helping viewers connect with content in smarter, more natural ways.”

Ask Your TV Anything. A Smarter Bixby Answers

A smarter Bixby voice assistant on Samsung TVs now delivers a more natural and personalized experience. With a smarter Bixby, users can easily wake it up by voice or by pressing the mic button to start a conversation — no commands, no menus, no typing.

The new Bixby understands context and follow-up questions, enabling more fluid interactions that feel like a real conversation. Powered by Generative AI, Bixby can answer any questions you may have, whether you’re asking about general information, such as “How tall is Mount Everest?” or recommendations like “Please suggest chill playlists for a rainy day”. By simply asking, Bixby can help answer questions about on-screen content, as it retrieves the most relevant details and displays them on screen. It’s a smarter, faster way to get more out of your TV without breaking your viewing flow.

Smarter Bixby Enhances Click To Search

With this update, Bixby is now integrated into Click to Search, making it easier than ever to discover and explore entertainment and more, whether watching live TV, cable channels or Samsung TV Plus. Users can ask about an actor, a show or a broader topic — and receive answers instantly, right on their TV.

Bixby even enables Click to Search to go beyond what’s on screen. For everyday questions such as “Tell me the recipe for making pasta” or “Do you know any good movies about chefs?” Bixby delivers contextual responses using external information. It’s search made simple.

Effortless Home Device Management With Bixby and SmartThings

Equipped with a smarter Bixby, Samsung TVs can detect, connect and control appliances with Samsung SmartThings enabled. By speaking directly to their screen, users can leverage the SmartThings ecosystem to execute voice commands, such as “Turn off the oven now,” or “Set the air conditioner to 25 degrees,” transforming their smart TV into a central hub for managing other smart home appliances.

Moreover, Bixby is secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data. Users can enjoy AI-driven personalized features without worrying about privacy concerns, as no user voice data is stored on servers or TVs.

Ongoing Support and Availability

Smarter Bixby will be available on 2025 Samsung TVs, including Neo QLED, OLED, The Frame and QLED models, with availability starting in South Korea and extending to global markets in phases.

Building on the integration of Bixby within Vision AI, Samsung will introduce a newly upgraded version of Vision AI in October 2025. This evolved Vision AI will be available through Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

For more information, visit www.samsung.com.

¹ The update will start rolling out in the U.S. on August 4, with plans to expand to four European countries (France, Germany, Italy, Spain) within August.

“Our primary goal for this year is to realize an AI Home that adapts intuitively to the user,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “We aim to enhance the user experience through continuous software upgrades for existing products, taking us one step closer to a true AI Home experience.”

New Update: Bixby and Samsung TV Plus

The Voice ID feature² is a new multi-voice recognition function provided by Bixby.³ It identifies users’ voices registered either on the refrigerator or a Galaxy mobile device, enabling personalized features based on the recognized user. This allows consumers to personalize shared home appliances for individual use, offering greater convenience and functionality.

For example, Bixby intelligently switches to each user’s Samsung account based on the recognized user. Users can check their registered schedules on the calendar,⁴ or their photos⁵ using simple voice commands. Also, they can trigger an alarm on their phone to check its location, even when the device is set to silent mode.⁶

The Voice ID feature also enables seamless interactions with the refrigerator screen for users who utilize vision enhancements on their Galaxy mobile phones. Even without a request to switch accounts, Bixby automatically switches accounts with general conversations for these users. It then synchronizes the appliance’s display modes with the settings on the user’s mobile phone, such as color inversion or grayscale.⁷

Additionally, Samsung has introduced a new way to activate Bixby on the screen. Previously, users could activate Bixby by clicking the Bixby icon on the screen or through voice commands. When the screen is off, an additional option has been added to activate Bixby by double-tapping the display. Users can make the most of this feature by selecting their preferred method in the settings.

The update is being applied to Bespoke AI Refrigerators with AI Family Hub launching in 2025 first,⁸ with availability coming after the completion of the latest software update on AI Family Hub screens or SmartThings.

Additionally, Samsung plans to gradually apply this update to the Bespoke AI refrigerators with AI Home⁹ in the second quarter of 2025. For refrigerators with AI Home, the update expands the service area for Samsung TV Plus, as well. Previously available in only South Korea and the United States, the service will extend to Canada, Brazil, Australia, Mexico and India. Thanks to the update, it is expected that consumers will be able to easily enjoy entertainment features right from their kitchen with Samsung TV Plus.

¹ Refers to the refrigerators with AI Family Hub, and 9-inch AI Home screens
² Each user must register for a Samsung Account on screen appliances in advance. Voice ID should be registered either on the refrigerator, or Galaxy mobile devices and then transferred to the refrigerator. (Limited to Galaxy S24 and subsequent models where Voice ID can be registered.)
³ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). User interface may change and differ by device. Availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and network connection (Wi-Fi or data network) are required.
⁴ To use calendar feature, users need to either register their schedule directly on the refrigerator or link their mobile phone calendar in advance. Only Google or Microsoft calendars saved under a Google or Microsoft account can be synced with the Bespoke AI Refrigerator with AI Family Hub. (Refrigerators with AI Home support Google Calendar only.)
⁵ Gallery feature is supported only for users who have saved photos to OneDrive cloud storage via the Samsung Gallery app on a Samsung mobile phone.
⁶ To enable the service, a preset is required in the SmartThings Find.
⁷ When a user registers a device through the SmartThings app, a one-time sync notification may appear via a plug-in. If the user signs into their Samsung account on a refrigerator and related settings are stored in the cloud, this data may be transmitted once to the device. Screen settings can be modified at any time, and any changes will be saved and remain in effect unless manually updated.
⁸ Timeline may vary depending on the service region or model.
⁹ AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

Samsung Electronics today announced that it achieved the highest market share in the European microwave segment in 2024, maintaining its No. 1 position for the tenth consecutive year.¹

According to data analytics company Euromonitor International, Samsung was ranked as Europe’s No. 1 selling microwave brand based on microwave sales volume in 2024. With this result, Samsung has held the top spot every year since 2015.

“Samsung’s success in the European microwave market comes from our ability to align with what consumers value — a balance of design and intuitive usability,” said Taehwan Hwang, EVP and Head of the Sales & Marketing Team for the Digital Appliances Business at Samsung Electronics. “We will continue to lead the market by leveraging our strengths in smart connectivity and premium design.”

Making Design and Innovation Central to the Kitchen

Samsung has targeted the European market with products offering premium design, reflecting the interest of local consumers in kitchen interiors. Since 2019, the company has offered its Bespoke Microwave lineup, which features seven colors² options and a glass finish, a combination that quickly gained popularity across the region.

To further enhance everyday convenience, Samsung introduced the MW7300B All-in-one Microwave Oven in 2024. Thanks to its SmartThings³ compatibility, users can monitor and control the microwave remotely⁴ with their smartphones, even when they are not in the kitchen. It can also be operated using voice assistants⁵ such as Bixby,⁶ for a seamless, connected cooking experience.

To find out more about Samsung’s microwave products, visit Samsung.com.

¹ Source Euromonitor International Limited; Consumer Appliances 2025ed, “microwaves” as per Passport definitions; Retail Volume Sales in Units, 2024 data
² The available colors may differ by country. Once the color of the panels has been selected it cannot be changed again.
³ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The SmartThings Energy and SmartThings Home Care services are only available in certain countries.
⁴ Only available when the Smart Control button on the microwave oven is turned on with hands.
⁵ A Wi-Fi connection is required.
⁶ Bixby is Samsung’s Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required.

Samsung Newsroom sat down with Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group at Digital Appliances (DA) Business, Samsung Electronics, to discuss the latest accessibility features in Samsung’s home appliances and the philosophy that shapes them.

▲ Bona Lee from Samsung Electronics demonstrates the negative color mode on the Family Hub refrigerator’s display.

Q. What core value or principle guides your approach when designing accessibility features for home appliances?

Using home appliances typically involves a combination of sensory input — such as sight, sound and touch — along with cognitive functions like making selections and adjusting settings, as well as physical actions like pulling, pushing or lifting. These steps can present challenges for some users.

Samsung is working to reduce or eliminate these usability barriers to ensure that everyone can access all features and benefit from the latest technologies. As part of our broader commitment to inclusive design, we offer tailored solutions for different accessibility needs — such as tactile stickers for buttons, audio cues for users with visual impairments and control panels positioned at heights accessible to wheelchair users.

Q. What are some standout accessibility features or services that users might not be aware of?

▲ Visibility enhancement settings on the Bespoke AI Laundry Combo

The Bespoke AI Laundry Combo offers a significantly more streamlined control experience than before. While previous models required users to turn a dial and strain to read small text to select a cycle, the new model features a built-in digital screen with large, easy-to-read fonts. AI further enhances usability by prioritizing frequently used cycles at the top of the menu.

What’s more, SmartThings routines empower individuals with limited mobility by automating device control. A simple voice command like “I’m going to sleep” can turn off lights and appliances, creating a more comfortable and accessible home environment.

Q. What new accessibility features have been introduced in the 2025 Bespoke AI appliance lineup?

In the 2025 lineup of Bespoke AI appliances, Bixby can now recognize individual voices using Voice ID technology and provide accessibility settings tailored to each person. In addition, with built-in microphones and speakers, users can ask Bixby about the appliance’s status and receive key alerts via voice responses.

Moreover, the Auto Open Door feature — highly praised by users with limited mobility — has been expanded to more products, including refrigerators, washing machines, ovens and dishwashers. A light tap or simple voice command like “Open the [device] door” provides easy, hands-free access.

▲ The Auto Open Door feature on the Family Hub refrigerator

Q. Are there any ongoing collaborations focused on enhancing accessibility in home appliances?

Samsung is actively collaborating with various organizations to identify and address real-world accessibility challenges. We receive objective evaluations and expert guidance from various professional organizations including the Korea Center for Accessibility Assessment & Research. Additionally, accessibility features for our screen-equipped appliances — such as voice guidance and improved visibility — are being developed in alignment with the European Accessibility Act that goes into effect this June.

Internal collaboration is just as vital. The Samsung Family Supporters group — comprised of employees with disabilities and those with family members who have disabilities — is actively involved in shaping accessibility initiatives. Furthermore, the newly established Accessibility Employee Resource Group (ERG) within the Device eXperience (DX) Business fosters open dialogue by encouraging members to share real-life experiences and ideas to improve accessibility across our products and services.

Q. What results or improvements have come from these collaborations so far?

While many visually impaired users found voice guidance for operating SmartThings-connected appliances helpful, some reported that the initial device connection process was challenging.

To address this, we improved the SmartThings app and partnered with TUAT Corp. — the developer of AI-powered visual assistance app Sullivan Plus — to introduce a dedicated mode that recognizes Samsung appliances and helps users easily connect them to SmartThings. Selected for Samsung’s C-Lab Outside startup incubator, Sullivan Plus is expected to further enhance the overall user experience.

We’ve also developed assistive tools based on ideas and feedback from employees and the Samsung Family Supporters group. Designs for these tools are shared on ITDA, a public platform for customizing and 3D-printing assistive devices. One example is a stick-on handle for drawers, designed to support users with limited hand mobility. Development continues toward creating more automated assistive solutions that offer even greater convenience.

Q. What steps is Samsung taking to further advance its vision of “AI for All” in the future?

“AI for All” reflects Samsung’s commitment to ensuring that the benefits of technology are seamlessly integrated into everyday life — regardless of a user’s physical abilities or environment. It’s about transforming individual features into connected, inclusive experiences that make life better for everyone.

Looking ahead, Samsung will continue to embed universal design principles that prioritize inclusivity into product development. This includes gathering input from diverse user groups during the planning stage, leveraging user data to identify new opportunities and collaborating with both internal and external experts and organizations to create more meaningful solutions.

As AI capabilities in home appliances evolve, the goal is to create a truly intelligent in-home experience — one that understands each user, their family and their environment by automating tasks and reducing the need for manual input. Rather than addressing diversity with isolated features, Samsung strives to deliver integrated, all-in-one solutions that adapt to any situation.

We see this as the future of innovation — where accessibility and technology come together to serve everyone, under the vision of “Universal Accessibility, Universal Technology.”

In a 2024 survey¹ conducted by Samsung with 1,443 participants across five countries, the most preferred AI appliance experience was “easier and more natural voice control” (32%) followed by “integrated touchscreens on appliances” (30%).

Samsung first introduced a 21.5-inch screen on its Family Hub refrigerator in 2016. Since then, the company has incorporated a variety of screen sizes — including 4.3-inch, 7-inch and 32-inch displays — across its home appliance lineup. Samsung further broadened the scope this year to include both combined and standalone washers and dryers, as well as induction cooktops. Notably, a 9-inch screen has been added to the refrigerator lineup for the first time — offering consumers even more choice.

How have screen-equipped appliances changed users’ daily lives? Samsung Newsroom highlights five ways Samsung’s Bespoke AI screen-equipped appliances help users get more out of their homes.

1. Personalized Information at a Glance With Daily Board

The dashboard-style Daily Board² allows users to easily view personalized information right from the kitchen. Introduced for the first time this year, the feature is available on various screen-equipped refrigerators including Samsung’s new refrigerator with 9-inch AI Home screen.

As users head to the kitchen for a glass of water in the morning, they can check the weather, view their schedule and even get recipe suggestions using ingredients stored inside the fridge — all from the screen. For a personal touch, they can also leave notes for family members.

The upgraded AI voice assistant Bixby³ recognizes individual voices and offers tailored support from displaying schedules to helping users find their smartphones.⁴

2. From Recipe to Oven: Orchestrating Meals With Ease

Samsung’s screens go beyond controlling individual home appliances — they enhance the entire home experience through seamless device connectivity.

AI Vision Inside⁵ now recognizes up to 37 types of fresh ingredients stored in the refrigerator and automatically creates a food list on the screen. The newly introduced AI Food Manager can also recommend up to 50 frequently used processed or packaged items based on usage patterns.⁶ From the screen, users can receive personalized recipe suggestions tailored to available ingredients. These recipes can then be sent to connected cooking appliances — such as ovens and induction cooktops — via SmartThings, making meal preparation smooth and convenient.

3. Control the Entire Smart Home From One Screen

With the Map View feature, users can monitor and control all their connected home appliances from a single screen.⁷ Everything can be managed remotely, from adjusting modes and changing temperatures to managing other key settings. Whether in the kitchen or living room, users can answer phone calls, monitor visitors or unlock doors — all through the screen.

Notably, this year’s new models⁸ feature upgraded screens that go beyond basic control — now, they serve as smart home hubs capable of connecting to and managing a wide range of devices. In addition to Wi-Fi, the appliances support Zigbee, Matter and Thread for more compatibility with various smart home and Internet of Things (IoT) ecosystems.⁹

4. Just a Simple Tap To Enjoy Home Entertainment

Samsung’s AI appliances make it easy to enjoy entertainment — either by mirroring content from a smartphone or directly accessing the internet or apps like YouTube and Spotify from the screen. For example, users can cook while watching a mirrored video on the refrigerator screen or use the washing machine’s screen to search YouTube for laundry tips and set the appropriate wash mode.

5. Energy Use Monitoring and Smart Maintenance Tips

One of the biggest advantages of Samsung’s large screens is their ability to intuitively visualize and manage energy consumption and maintenance tasks.

With SmartThings Energy, users can track energy use and reduce consumption through AI Energy Mode. They can also access the Optimal Scheduling feature¹⁰ that suggests ideal times to run appliances based on periods of high carbon emissions. After each wash or dry cycle, the screen displays a graph that breaks down the time spent and energy used.

To extend the appliance’s lifespan and ensure safety, the screen regularly checks device status and notifies users when filters need changing or cleaning. Bixby can even visually and audibly provide maintenance instructions on the screen when users ask.¹¹

Under its “Screens Everywhere” vision, Samsung continues to expand its lineup of screen-equipped appliances — designed to understand and support users’ daily lives. To explore how the 2025 Bespoke AI lineup delivers a differentiated, AI-enhanced experience through screen innovation, watch the video below.

* Product images shown in the video may vary by region and differ from actual usage.

¹ Online survey allowing multiple responses, conducted from August 30 to September 9, 2024. Participants included men and women aged 20 to 59 from South Korea, the United States, the United Kingdom, Mexico and Vietnam — all within the top 50% household income bracket and identified as key decision-makers or users in home appliance purchases. Of the 2,283 respondents, 1,443 expressed purchase intent for the accessibility concept — AI appliances that can be easily and conveniently controlled from anywhere in the home.
² The 2025 Bespoke AI refrigerator with 9-inch AI Home screen, the 32-inch Family Hub and select 2024 refrigerator models are scheduled to receive this update via Smart Forward in phases. Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
³ Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. To activate Bixby, a Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.
⁴ This update is planned for release in the first half of 2025 via Smart Forward. Once Bixby recognizes a user’s voice, it switches to the Samsung account linked with the Family Hub and provides personalized information such as schedules (compatible with Google and Microsoft Calendar apps), phone location, photos and more. This Bixby voice recognition feature is supported on screen-equipped appliances running Tizen OS but not on washer and dryer models with 4.3-inch screen running Tizen Lite OS.
⁵ Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁶ AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.
⁷ A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.
⁸ Availability of the hub function in Samsung’s screen-equipped appliances may vary by model and region. It is applied to products such as the 32-inch and 9-inch screen refrigerators, as well as the 7-inch screen washers and dryers (excluding standalone models). A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.
⁹ Update times vary by product and each protocol.
¹⁰ Features and availability of services may vary by region.
¹¹ Bixby can answer troubleshooting- and usage-related questions based on the appliance’s user manual.

Samsung Electronics unveiled its refreshed “AI Home” vision and innovative appliance lineup at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home.

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Appliance Lineup

▲ Samsung unveiled the new Bespoke AI appliances for 2025.

During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems.

At the heart of the company’s vision is the AI Home display.¹ Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented Combo, Washers and Dryers.²

The 9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub screen. With the upgraded AI Vision Inside,³ food management has been enhanced with new features such as recognition of processed food items,⁴ for models with the AI Family Hub and those with the AI Home. Through the 7-inch AI Home in the Bespoke AI Laundry, users can intuitively control the washing and drying cycles, as well as monitor and control other connected devices.⁵

Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs. For example, the Bespoke AI Hybrid Refrigerator utilizes AI to efficiently cool the inside of the fridge, detecting its current status and predicting internal temperature changes to effectively adapt cooling.

The Bespoke AI Laundry includes new functions to enhance consumer convenience, with new standalone models that have upgraded AI Wash and AI Dry to AI Wash+ and AI Dry+,⁶ as well as models to be launched in Europe, using up to 55% less energy than class A minimum requirements for the washer.⁷ Also, Samsung unveiled the new Bespoke AI Laundry Vented Combo, which is the first ever vented combo in its class.⁸ It significantly reduces drying time, finishing both washing and drying in 68 minutes with its Super Speed cycle.

Samsung is continuing to innovate its vacuum cleaner lineup, as well. The cordless stick vacuum cleaner, the Bespoke AI Jet Ultra, will be launched with the world’s most powerful⁹ suction power of up to 400W.¹⁰ The upgraded AI Cleaning Mode 2.0¹¹ classifies more diverse environments¹² like corners¹³ and the type of carpets¹⁴ for improved cleaning performance.

Samsung also revealed the Bespoke AI Jet Bot Steam Ultra.¹⁵ Not only is the robot vacuum cleaner designed to climb thresholds, but it is also enhanced with AI Object Recognition for complex environments,¹⁶ which can recognize obstacles as small as 1cm, and even transparent liquids¹⁷ for better cleaning results. And when it encounters corners or walls, the brush pops out, allowing it to clean areas that can be difficult for typical robot vacuum cleaners to deal with.

Samsung Home Appliances Bring Easy To Use, Care and Saving to Consumers

Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving.

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device.¹⁸ Users can also utilize features like the refrigerators’ Daily Board to receive personalized information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.

The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.¹⁹ It personalizes services by recognizing the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be automatically synced to the screen for a better viewing experience.

New SmartThings services were also introduced during the event, including Family Care,²⁰ which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.

Continued Efforts To Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritizing a trusted experience for users.

First, Samsung will apply enhanced Knox security to devices across the lineup so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.²¹

Knox Vault is also applied to home appliances for the first time,²² storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products.²³

Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward,²⁴ the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.

Samsung is also actively improving product maintenance. SmartThings Home Care utilizes AI to diagnose each appliance’s status, and if signs of malfunction are detected, it sends a notification in advance. In addition, a technical support representative can provide guidance on remote measures based on pre-diagnosis results.²⁵ This support feature has already expanded to more countries, including France, Netherlands and Canada, following Korea and the United States.

By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

▲ Samsung DA held a global event to unveil its vision and new products.

¹ AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² AI Home is available on select models, and its availability may vary by region.
³ Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁴ AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.
⁵ A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.
⁶ Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. For US, the names of features are applied differently; AI OptiWash and AI OptiDry to AI OptiWash+ and AI OptiDry+.
⁷ Based on Samsung internal testing. The energy consumption of this 9KG model is EEI 21.8, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.
⁸ Among 27” vented washer/dryers. Sold only in the U.S., Canada and Mexico.
⁹ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
¹⁰ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.
¹¹ The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep Wi-Fi on in the house on at all times.
¹² The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.
¹³ When used with Slim LED Brush+. Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.
¹⁴ When used with Active Dual Brush.
¹⁵ Product features are still in development and may change. It does not guarantee final specifications.
¹⁶ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
¹⁷ A liquid spill is defined as having a size of 7cm x 7cm or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern.
¹⁸ Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.
¹⁹ Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.
²⁰ Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.
²¹ Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.
²² Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.
²³ PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.
²⁴ Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
²⁵ Applicable to appliances launched after 2018 and is supported on models with standardized OCF protocol released from 2018 onward. Supported features may vary according to region and country. Appliance must support Wi-Fi and connect to SmartThings to activate service.

“By offering a wide array of refrigerator options across type and also screen sizes, we are expanding choices to meet diverse household requirements,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Consumers can enjoy greater flexibility in choosing fridge designs while benefiting from the AI-powered smart home experience Samsung provides.”

A Smarter Way To Manage Food, Home, Family Communication and Entertainment

Samsung’s new refrigerators incorporate the intuitive 9” AI Home screen and 32” or 21.5” Family Hub screens, which are designed to enhance four key areas of daily life: Food, Home, Family Communication and Entertainment. The first category, food, is especially powered by the upgraded AI Vision Inside, which adds four more food items to the list of recognizable types for a total of 37. Furthermore, adding on to fresh food items, AI Vision Inside can now also recognize processed food items. Refrigerators with the enhanced AI Vision Inside will recognize and recommend users to save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with designated names.³ Based on the improved food list, the screen will provide tailored recipe recommendations and meal planning,⁴ making home cooking more seamless and personalized.

Beyond food, the screens also enhance smart home connectivity. The latest advancements provide deeper integration into the smart home ecosystem, making the refrigerator a central hub capable of controlling connected appliances throughout the entire home. With the integration of Map View, users can monitor and control Samsung appliances and even third-party smart home devices⁵ like lights and smart plugs. There’s also SmartThings Energy,⁶ which helps users track and optimize their energy consumption, facilitating greater efficiency in everyday life. The intuitive display provides users with access to a great deal of information about their home, with users also being able to issue voice commands through Bixby.⁷

The new Daily Board feature keeps everyone informed and connected. Placed at the heart of the home, the refrigerator screen delivers real-time updates throughout the day — whether it’s the morning weather and schedule before heading to work, or daily energy consumption reports in the evening. Users can also easily access their schedules through voice commands and receive tailored responses. By recognizing each family member’s voice and replying accordingly, Bixby will serve as both a helpful assistant for the entire household and for each person individually.⁸ Additional family-focused features include a shared gallery for storing precious memories and a calendar to help with daily planning.

Samsung’s latest refrigerators also redefine entertainment in the kitchen, allowing users to stay engaged while cooking or spending time with family. With Spotify integration, users can listen to their favorite music or podcasts directly from their fridge.⁹ SmartView Mirroring enables seamless screen sharing from smartphones or Samsung TVs, and the dedicated gallery feature lets families display their favorite photos, adding a personal touch to the kitchen.

The Next Generation of Refrigeration

The 4-Door Refrigerator is designed to meet the needs of modern households with its innovative features.¹⁰ The 9” AI Home applied on select models allows the refrigerator to integrate seamlessly with the smart home ecosystem. Models that incorporate Hybrid Cooling technology¹¹ keep produce fresh for even longer, while also allowing extra space¹² by utilizing a peltier module that is compact in size for cooling. By utilizing the conventional compressor and the Peltier module together, AI Hybrid Cooling is capable of providing additional cooling whenever necessary, such as when the internal temperature increases or when AI predicts a potential rise.¹³ When users put in a large amount of groceries after shopping or open the door multiple times in the summer, the Peltier module will assist the compressor to maintain a consistent internal temperature.

The 4-Door Refrigerator also comes in Kitchen Fit design, allowing agile installation that requires only a tiny gap of just 4mm from the sides and 20mm from the top. Also, the refrigerator’s doors have been enhanced with SpaceMax insulation technology that uses less amount of high-efficiency insulation, increasing the space in the doors by 56% compared to previous models equaling 10L in capacity.¹⁴ Users can also enjoy convenience with the wide opening door that opens more than 90 degrees, and the food showcase to store frequently used items.

The 4-Door French Door Refrigerator, launching in North America, is available in various configurations, including a 32” Family Hub and a 9” AI Home. This flexibility allows users to choose the best fit for their kitchen. The Auto Open Door¹⁵ feature ensures hassle-free accessibility with just a gentle tap, making it accessible to everyone in all kinds of situations to effortlessly access the inside of the fridge. It also has a Beverage Center that includes a water dispenser and a 1.4L Auto-Fill Water Pitcher that is dishwasher safe¹⁶ and BPA free.¹⁷ Apart from ensuring that fresh, filtered water is always available, the pitcher also allows users to infuse their water with fruits and herbs.

The Side-by-Side Refrigerator also offers multiple screen options, including the 21.5” Family Hub and 9” AI Home.¹⁸ The model, featuring an Auto Open Door that opens up widely makes it simpler to reach stored items,¹⁹ is designed for users who prioritize easy access and organization. Select European models are equipped with Hybrid Cooling technology — as seen in the 4-Door refrigerator — to maintain freshness by preventing temperature fluctuations.

All three types of refrigerators come with the AI Energy Mode feature, allowing users to reduce energy consumption by up to an additional 10%.²⁰ Users can choose to activate the mode always or when electricity bills are expected to exceed the preset target.

With these latest innovative solutions, Samsung continues to push the boundaries of the connected kitchen, transforming the refrigerator into an intelligent hub that enhances food management, smart home integration and entertainment. By seamlessly blending AI-enabled convenience with energy efficiency, Samsung is redefining how users interact with their appliances and bringing the future of the smart home to life.

¹ A Wi-Fi connection and a Samsung account are required to access the AI Home, our network-based service, including apps, and other smart features available through your refrigerator. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on the AI Home, such as the services available on the SmartThings App and the phone call features. Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu.
² Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
³ Processed foods are limited to those that keep a certain packaged form. AI Home recommends to save the item after it has been input more than 4 times during 30 days.
⁴ Requires login to the Samsung account. The recommendations and meal plans may not fit personal preferences in some cases.
⁵ A Wi-Fi connection and a Samsung account are required. Third-party devices must by SmartThings compatible.
⁶ Available on Android and iOS devices. All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account. The energy usage and estimated cost shown in SmartThings Energy may differ from your actual usage and cost. Availability may vary by country, region, service provider, network environment, or device, and may change without notice.
⁷ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.
⁸ Available starting from 2025 May through over-the-network update. Customized answering is available on select usage cases such as accessing Calendar, Gallery, Find my Phone.
⁹ Available in all countries excluding China, Qatar, Yemen, Russia, Sudan
¹⁰ Available in North America, Europe, Latin America, Southeast Asia and the Middle East in 2025. Available screen sizes may vary.
¹¹ Available on select models of the 4-Door refrigerator in 2025.
¹² Based on internal testing, compared to existing Samsung RF9000D model (RF65DG9H*-Global, RF23DB99*-NA/LATAM)
¹³ The Peltier element is a semiconductor-based component that cools using just electricity, without refrigerant. It operates when either the temperature in the refrigerator rises above the normal range or AI predicts that the temperature will rise in 5 minutes due to a long period of food storage or cleaning, based on an analysis of the user’s refrigerator opening and closing pattern.
¹⁴ Based on internal testing, compared to Samsung RF60DB9KF*** model launched in Korea. The capacity may vary by models, region, and feature specifications.
¹⁵ An automatic closing function is not available. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins. The user may need to adjust how the refrigerator is installed if the doors don’t open properly. The touch sensors can be turned on/off from the display or SmartThings app and the default setting is ‘Off’. The Auto Open Door function may be activated inadvertently by contact with any body part or by a child or pet.
¹⁶ Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS.
¹⁷ Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.
¹⁸ Available in Europe, Southeast Asia, China, the Middle East, Africa and the Commonwealth of Independent States (CIS).
¹⁹ You can select the door opening level using the SmartThings App (SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required). The ‘Wide-open’ option automatically opens the door by an angle of 80 degrees or more, but the door does not close automatically. The ‘Semi-open’ option reduces the force required to open the door, and automatically closes the door after a certain period of time if the door is left open. The actual angle that the doors open may vary due to the installation circumstances and usage conditions, like storing heavy items in the door bins.
²⁰ The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns. AI Energy Mode can be activated in SmartThings Energy, which is available on Android and iOS devices. SmartThings Energy requires Wi-Fi connection and a Samsung account.

According to an online survey by Samsung Electronics, consumers worldwide seek personalized AI-powered home solutions that streamline household chores with minimal time and effort.

From May 23 to 28, 2024, Samsung conducted an independent online survey with 1,880 participants aged 20 to 59 across South Korea, the United Kingdom and the United States. The multiple-response survey targeted primary home appliance users and key purchasing decision-makers, gathering insights into perceptions of AI and the outlook for AI home appliances.

When asked about the expected role of AI in the home, respondents frequently mentioned “help / helpful / assist” (379 responses), “cleaning” (259), “cooking” (181), “automatic” (178) and “easy / easier” (144).

Expectations for AI within Households

Moreover, some respondents highlighted security and safety as key expectations — anticipating that AI home appliances will not only reduce household burdens based on individual needs but also manage home safety.

Samsung Newsroom examines how the company continues to refine its AI Home experience by leveraging AI and connectivity to help consumers effortlessly manage daily tasks while ensuring robust security.

An Intuitive and Connected AI Home Experience

The survey revealed a strong demand for simple, intuitive controls in home appliances.

When asked about AI interaction preferences, respondents most frequently mentioned “voice / tell / talk” (203 responses) — followed by “help / helpful / assist” (175), “convenient / comfort” (155) and “control” (128).

Expectations for AI Interactions in Home Appliances

Samsung’s AI home appliances maximize ease of use through the advanced AI-powered Bixby voice assistant and seamless device connectivity via built-in screens. With Bixby’s ability to analyze context, understand intent and remember conversations, users can easily control their appliances.

This year, Bixby has been integrated into the Bespoke AI Dishwasher¹ for the first time. Additionally, the 2025 Bespoke AI Hybrid Refrigerator with AI Family Hub+ and the latest washers and dryers will feature voice recognition to provide personalized information tailored to each family member.²

▲ Visitors to Samsung Electronics’ booth at CES 2025 experience controlling home appliances through Bixby.

These innovative screen-equipped appliances offer effortless control and seamless access to information.

The Bespoke AI Hybrid Refrigerator with Kitchen Fit,³ featuring a 9-inch AI Home screen, displays a Daily Board that summarizes personalized information such as weather forecasts, daily schedules and meal recommendations.

Meanwhile, the 7-inch AI Home screen on the 2025 Bespoke AI Laundry Combo⁴ serves as a built-in hub — allowing users to manage SmartThings-connected home appliances and IoT devices without a separate hub.⁵

AI Home Appliances Must Do More With Less

Many respondents expressed strong interest in conserving resources. When asked about the most relevant AI-driven experiences, “minimizing resource usage” ranked highly among respondents in the U.S. (67%), U.K. (59%) and South Korea (49%).⁶

Samsung’s latest AI home appliances enhance performance and energy efficiency by combining advanced hardware, AI and SmartThings.

The new Bespoke AI Laundry Combo reduces drying time by approximately 20 minutes compared to its predecessor, completing a wash and dry cycle in just 79 minutes⁷ using Super Speed cycle. Meanwhile, the Bespoke AI Hybrid Refrigerator optimizes cooling efficiency and energy savings by using a compressor and Peltier module⁸ to deliver rapid cooling while maximizing energy efficiency.

Enhancing Home Security and Safety With AI

Respondents expect AI-driven security features to protect their homes and ensure their families’ safety. “Security / safe” was frequently mentioned as a key factor in interactions with AI home appliances.

To address these concerns, Samsung equips all its smart appliances with the proprietary Samsung Knox⁹ security solution to safeguard user data from external threats such as malware.

▲ Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, describes Samsung Knox.

This year, the company is expanding Knox Matrix¹⁰ — its blockchain-based security system that enables connected appliances to monitor each other’s security status — to appliances with 7- and 9-inch screens as well as the latest robot vacuum cleaner.

The Knox Matrix Dashboard will be introduced to Samsung’s 2025 home appliance lineup,¹¹ allowing users to monitor the security status of all connected devices and receive alerts for potential security issues.

Furthermore, Samsung is integrating Knox Vault into its screen-equipped home appliances and robot vacuum cleaners this year.¹² This system securely stores sensitive user data — such as passwords and biometric information — on a dedicated hardware security chip, protecting against data breaches and hacking attempts while reinforcing security.

Passkey will be introduced to screen-equipped home appliances that support browsers, helping users replace traditional passwords with biometric authentication — such as fingerprint or facial recognition — via their smartphones for more secure and convenient logins.¹³

“As global interest in AI continues to grow, more consumers expect enhanced experiences through AI-powered home appliances,” said Bona Lee, Vice President and Head of Customer eXperience (CX) Insight Group of Digital Appliances (DA) Business at Samsung Electronics. “We will continue researching consumer needs and delivering innovative Bespoke AI experiences so that consumers can enjoy convenient and safe daily lives.”

Samsung will unveil its 2025 Bespoke AI product lineup at the “Welcome to Bespoke AI” event at the end of March.

* Updated to reflect change in event schedule

¹ The launch timeline, model, available features may vary by country.
² Scheduled for release in the first half of 2025 via Smart Forward. With Bixby voice recognition, Family Hub syncs with the linked Samsung account to provide access to schedules, phone location services, photos and more. The Calendar app supports integration with Google and Microsoft. Bixby’s voice recognition feature will be available on screen-equipped appliances running Tizen OS but will not be supported on the washer and dryer models with 4.3-inch screen running Tizen Lite OS.
³ The launch timeline, model, available features may vary by country.
⁴ The launch timeline, model, available features may vary by country.
⁵ Supports Wi-Fi, Zigbee, Matter and Thread.
⁶ The personal relevance metric is divided into seven categories, with the top two aggregated for analysis.
⁷ According to the DOE standard test fabric with a composition of 50% cotton and 50% polyester, the quick course may vary depending on the type of clothing, moisture content, characteristics, and washing volume in real use environments.
⁸ The Peltier module operates under one of the following conditions:
– When the temperature in the fridge rises above the normal range.
– When AI analyzes the user’s refrigerator usage patterns, predicts the temperature after a certain period and detects situations like large-scale stocking or cleaning.
⁹ Samsung Knox has been integrated into Samsung smart appliances released since 2018.
¹⁰ As of February 2025, Knox Matrix Credential Sync has been implemented into the 2024 Bespoke AI Hybrid Refrigerator with AI Family Hub+.
¹¹ 2025 Bespoke AI Hybrid Refrigerator with AI Family Hub+ and appliances equipped with 7- and 9-inch screens.
¹² 2025 Bespoke AI Hybrid Refrigerator with AI Family Hub+ and appliances equipped with 7- and 9-inch screens.
¹³ Supports Passkey authentication for websites using the FIDO (Fast Identity Online) international standard.

Samsung Newsroom explores the evolution of the WindFree air conditioners and how their user-centric technology has reshaped the market.

▲ The WindFree Experience Zone at the AHR Expo, North America’s largest air-conditioning and HVAC industry trade show, in 2024

2016–2018: Introducing the World’s First WindFree Cooling

In January 2016, Samsung launched the world’s first WindFree air conditioner. Powered by patented technology, the first-generation WindFree air conditioner rapidly lowered indoor temperatures using three powerful air outlets and evenly dispersed the cool air through thousands of micro air holes when the air outlets closed to maintain a consistent and comfortable indoor temperature. This breakthrough cooling method was made possible through Samsung’s extensive R&D efforts and 11 global patents.

In 2017, Samsung expanded its WindFree lineup by introducing the first-ever wall-mounted WindFree air conditioner — building on the successful launch of the floor-standing model.

By 2018, Samsung integrated AI technology into WindFree cooling. AI Auto Cooling mode analyzed indoor and outdoor conditions along with user preferences to automatically adjust cooling, dehumidification and air purification settings for personalized comfort. Meanwhile, AI Purification mode activated air purification based on the concentration of fine dust. Furthermore, Bixby voice control enabled seamless operation of air conditioners as well as other SmartThings-connected appliances.

2019–2022: Elevating Comfort With Wide WindFree Cooling

The year 2019 marked the introduction of the second-generation WindFree air conditioner, boasting enhanced cooling performance and design. The air outlets were concealed within the front panel, creating a minimalist design that blended seamlessly with any interior. Samsung’s upgraded Wide WindFree technology delivered a richer, more powerful and evenly distributed cooling experience by improving airflow through a widened WindFree panel and over 270,000 micro air holes — more than double the previous model.

In 2020, Samsung introduced Easy Care to allow effortless cleaning and maintenance. The Easy Open Panel enabled quick disassembly without tools, while the Wash Clean feature facilitated heat exchanger cleaning for better hygiene and maintenance convenience.

By 2022, Samsung’s WindFree technology evolved beyond cooling to introduce Warm Breeze. By gently emitting air at 86-104°F (30-40°C), the feature ensured a cozy indoor environment while simultaneously purifying the air to significantly increase the versatility of WindFree air conditioners for year-round use.

2023–2024: Redefining Cooling With 3D Wide WindFree

The third-generation WindFree air conditioner, launched in 2023, represented another leap forward in design and performance. Samsung introduced a premium 3D silhouette design, crafted using advanced 3D metal press technology. This element added a new level of sophistication and texture to the exterior. Compared to the previous model, the air conditioner featured 1,500 additional micro air holes for an improved WindFree cooling experience.

In 2024, Samsung upgraded user convenience by integrating Bixby voice control into many more functions — from simple mode and temperature adjustments to complex multi-step commands and scheduling.

2025: Unlocking the Future of Air Conditioning With the WindFree Combo

▲ The WindFree Combo

This year, Samsung has once again taken its air conditioner innovation to the next level with the launch of the WindFree Combo. The new Dry Comfort feature uses a temperature and humidity sensor to calculate the temperature of the heat exchanger, precisely adjusting refrigerant flow and moderating humidity levels. What’s more, the dehumidification feature reduces energy consumption by up to 30% compared to the previous model.

The AI-driven smart features have evolved to offer personalized climate control optimized for users’ living spaces. AI algorithms learn users’ movement patterns and analyze weather conditions, indoor and outdoor temperatures and humidity to ensure ideal comfort. Moreover, the WindFree Air Conditioner now connects with Galaxy Watch and Galaxy Ring, automatically activating WindFree Wearable Good Sleep mode when it detects the user falling asleep and turning off the cooling when they wake up.¹

From enhanced cooling performance and innovative design to greater user convenience, WindFree air conditioners continue to set new standards in home climate control. As Samsung’s air-conditioning technology advances, more paradigm-shifting breakthroughs will emerge to further improve comfort in everyday living.

¹ Feature applicable from 2022 models onwards

▲ Bixby displays the day’s schedule on the refrigerator’s screen.

Personalized Scheduling Assistance Powered by Bixby’s Voice Recognition

When asked, “Tell me my schedule for today,” Bixby instantly displayed the day’s agenda linked to the connected account on the Bespoke 4-Door Refrigerator with AI Family Hub. Bixby’s ability to distinguish between multiple voices¹ allows each household member to access information from their personal account.²

Additionally, Bixby offers an accessibility feature³ that automatically syncs and transfers phone settings with connected appliances through voice recognition. For instance, if large print mode is activated on a user’s phone to accommodate vision impairments, the setting will automatically sync with the Family Hub refrigerator and display information in the same large text format for improved usability.

In addition, Bixby is useful for retrieving photos or locating a misplaced smartphone.

From Recipe Recommendations To Automated Cooking Settings

▲ Bixby helps make the most of food ingredients.

Bixby generated a list of food ingredients on the refrigerator screen when asked, “Are there any ingredients nearing their expiration date?” Noting that cream cheese and eggs were about to expire, Bixby suggested a selection of dishes when a request was made for recipes using those ingredients. Finally, Bixby promptly began preheating the Bespoke Slide-in Range when instructed to choose the first recipe and send to the oven.

Bixby’s ability to set cooking times and temperatures with just a few simple voice commands highlights the convenience of Samsung’s Home AI technology. Integrated with AI, Samsung’s appliances streamline meal preparation — changing a traditionally time-consuming process into something more efficient and manageable. Bixby and the Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside feature provide helpful tools for navigating everyday cooking, simplifying the kitchen experience for those who often struggle to decide what to make.

Intelligent Home Monitoring and Management While Users Are Away

▲ AI-powered appliances handle cleaning tasks when users are away and send cleaning report notifications to their smartphone.

Home AI revolutionizes household management by utilizing mobile GPS and appliance sensors to detect when no one is home, enabling devices to automatically initiate regular maintenance tasks.⁴

With schedules set through SmartThings, appliances can begin operations like cleaning and laundry when the house is empty. The Bespoke Jet Bot Combo AI empties its dustbin and cleans the floors, while the Bespoke AI Laundry Combo performs a drum cleaning cycle.⁵ Progress can be monitored remotely through SmartThings notifications, such as cleaning reports, delivered directly to smartphones.

Appliances can complete tasks like cleaning and laundry before anyone arrives when users pre-set return times, offering an efficient and hands-off experience. Home AI brings a new level of convenience to daily life, creating a home environment that is consistently comfortable and refreshed.

Intruder Detection and Monitoring for Enhanced Home Security

▲ The Bespoke Jet Bot Combo AI responds to movement by navigating to the area and monitoring the situation using its camera.

Even when the household is away for an extended period, Samsung’s AI appliances can keep the home safe through real-time video monitoring and intrusion detection. During a demonstration in the Home AI exhibition, sensors in nearby appliances identified movement and directed the Bespoke Jet Bot Combo AI to the detected location. Functioning like a CCTV, the robot vacuum monitored the situation using its camera and sent an alert to the registered user’s account.

In this way, appliance sensors will detect suspicious activity while the user is away if the intruder detection feature⁶ is activated. Notifications are sent via SmartThings, allowing users to view live monitoring footage and quickly assess the situation. For an added layer of security, AI appliances can also alert linked security services if they determine the activity to be a potential intrusion.

Reliable AI Appliances, Backed by Robust Security

Above all, Samsung’s interconnected AI appliances offer peace of mind with their robust security features. The company’s smart appliances⁷ are safeguarded by the Samsung Knox security solution, protecting personal data from malicious software and external threats while significantly enhancing data safety within the home.

Additionally, appliances connected to Wi-Fi can monitor each other’s security status through Knox Matrix.⁸ If a threat is detected, the affected device is disconnected from the network — and the user is immediately notified.

The Home AI exhibition at CES 2025 highlighted unmatched convenience and an impressive array of features, driven by advanced security and voice recognition technology. Samsung’s vision of interconnected AI appliances that seamlessly integrate into the household — proactively supporting and streamlining daily operations — reflects a forward-thinking approach to innovation that is quickly becoming a reality.

¹ Voice recognition feature that switches Family Hub accounts to provide personalized information such as schedules, phone location and photos will be introduced in 2025.
² Samsung, Google and Microsoft accounts are supported.
³ Synchronization of smartphone accessibility settings will be introduced in 2025.
⁴ Features like dust bin emptying or washing machine drum cleaning when a user is away will be introduced in 2025.
⁵ Requires Smart Control feature to be activated.
⁶ Monitoring service linked to home appliance sensors will be introduced in 2025, and the security alert service will be introduced after 2026.
⁷ Samsung Knox is applied to select smart home appliances launched in 2018 and later. Timing of introduction may vary by product and technology.
⁸ Designed to encrypt shared data between devices, the Knox Matrix credential synchronization feature was introduced to the Bespoke 4-Door Refrigerator with AI Family Hub in 2024. Expansion of Knox Matrix to key new Bespoke AI appliance models is planned for 2025.

Samsung Newsroom took an inside look into how Samsung’s Home AI will shape the future of home living.

▲ Samsung introduced a convenient and safe Home AI experience focused on Ease of Use, Care and Saving (energy efficiency).

Security First: Enhancing Connectivity and Safety

Security is at the core of Bespoke Home AI. Samsung has made protecting user data a top priority by leveraging Knox technology to ensure greater security for homes. With this safety in mind, SmartThings is rapidly expanding its integrated ecosystem — providing enhanced security in a connected environment where devices monitor each other’s security status.

▲ Samsung has enhanced the safety of connected home appliances through Knox,³ becoming the first company in the consumer electronics industry to receive UL Solutions’ highest rating of “Diamond” and holding the largest number of certifications in the industry for IoT security.

Home AI: Technology That Understands Users’ Tastes and Their Living Spaces

▲ The BESPOKE AI Lifestyle Zone

The BESPOKE AI Lifestyle Zone demonstrated various connected experiences with Samsung home appliances including the Bespoke 4-Door Refrigerator with AI Family Hub, the Bespoke AI Laundry Combo, the Bespoke Jet Bot Combo AI and the Bespoke Slide-in Range.

▲ Bixby can recognize a user’s voice and switch to their individual Family Hub account when they ask about their daily schedule.⁴ If a user has large print mode enabled on their phone, the accessibility feature automatically syncs with the Family Hub refrigerator screen when they speak.

▲ Home AI helps reduce wasted ingredients and saves user’s time with the Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside⁵ and Bixby. When a user asks Bixby if there are any ingredients nearing their expiration date, the voice assistant provides a list. A follow-up request for recipes prompts Bixby to suggest tailored recommendations⁶ using those ingredients. Bixby can then send the recipe instructions to the Bespoke Slide-in Range, automatically setting the temperature and cooking time.

▲ When mobile GPS and home sensors detect that users are away, appliances can autonomously operate in a Home AI environment to match users’ preferences. Noisy tasks like the Bespoke Jet Bot Combo AI emptying its dust bin⁷ or the WindFree Air Conditioner drying its interior can be handled while users are away.

If sensors detect suspicious activity while family members are away, the Bespoke Jet Bot Combo AI moves to the location to assess the situation with its internal camera and sends a SmartThings notification to the user’s mobile device for real-time video monitoring. If an intrusion is identified, an alert will immediately be sent to the user’s connected security provider.⁸ Furthermore, Samsung appliances proactively prevent everyday dangers. For instance, the Bespoke AI Induction cooktop⁹ will automatically adjust its power to prevent any accidents if left on for too long.¹⁰

Video displays presented Samsung’s Multi Device Experience (MDE) features and highlighted the values of Ease of Use, Care and Saving — showcasing the WindFree Air Conditioner that customizes operation according to usage patterns, the Bespoke Jet Bot Combo AI that records videos of pets¹¹ with a built-in camera and sends a notification to SmartThings and the SmartThings energy usage report¹² that makes energy use more efficient.

AI Home Touch Screens: Easy Control Anytime, Anywhere

AI Home¹³ touch screens allow users to reduce the burden of household chores and easily control their connected Samsung home appliances from the comfort of their home.¹⁴

The Screens Everywhere Zone showcased a refrigerator with a new 9-inch AI Home screen and the new Bespoke AI Washer and Dryer set with 7-inch AI Home screen, both introduced this year. Appliances equipped with AI Home can be controlled securely without the need for a separate hub.

▲ The Screens Everywhere Zone

Whether listening to music or on a call, users can move seamlessly between rooms and continue watching content on connected devices throughout their home.

Samsung’s Bespoke Home AI is designed to adapt to individual lifestyles — evolving alongside technological advancements to create a connected experience¹⁵ that delivers greater convenience, safety and efficiency.

¹ The information provided herein is based on Samsung’s current business plans and projections for 2025 including details on products and functions that are currently under development and may not yet be commercially available. Availability, launch timelines and locations and specifications of these products and functions are subject to change at Samsung’s discretion and may depend on factors such as market conditions and regulatory approvals.
² Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil).
³ Samsung Knox is applied to select smart home appliances launched in 2018 and later. Timing of introduction may vary by product and technology.
⁴ New planned features to Bixby in 2025 include voice recognition, guidance for Family Hub-linked account schedules and synchronization of smartphone accessibility settings. The launch timeline may vary by country. Bixby text may differ from actual sentences used.
⁵ As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and vegetables. Unrecognizable items may be listed as blank. AI Vision Inside cannot identify or list food items in the fridge door bins or freezer. AI Vision Inside recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Users may need to manually check and adjust the list to ensure accuracy.
⁶ Recipe recommendations accessible through AI Home utilize AI (based on deep learning models which may be updated periodically to improve accuracy). Users can access AI recipe recommendations through the “Food” service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. A separate device (e.g. a laptop, desktop or mobile device) may be required to create or log into a Samsung account and enjoy the features available on AI Home. AI Home is Samsung’s network-based service that includes apps and other smart features available through select devices.
⁷ Dust bin emptying feature when a user is away will be introduced in 2025. Users must download the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. The launch timeline may vary by country.
⁸ Monitoring service linked to home appliance sensors will be introduced in 2025, and the security alert service will be introduced after 2026. The launch timeline may vary by country.
⁹ Product is available only in Korea.
¹⁰ Heat adjustment feature for home appliances will be introduced after 2026. The remote heat control system is under review for country-specific standards. The launch timeline may vary by country.
¹¹ Only dogs and cats can be recognized. The technology recognizes a pet presence based on generic visual indicators and cannot identify individual pets. The recognition capabilities may be limited by the posture or position of the pet. The ability to recognize pets may vary depending on the type of animal and the living environment. The launch timeline may vary by country.
¹² Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹³ AI Home refers to the 7” or 9” LCD screen on relevant products. This does not mean that all services available on AI Home are AI-based or generate information or outcomes using AI. Certain functions accessible through AI Home utilize AI-based algorithms which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
¹⁴ A SmartThings login using the same account as the mobile phone is required. Available features may vary by country and model.
¹⁵ Applicable to appliances connected to the SmartThings App, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

On November 6, Samsung Electronics hosted the Samsung Bespoke AI Kitchen Cooking Show, where Chef Lim presented a selection of inventive dishes prepared with Bespoke AI appliances and showcased the state-of-the-art capabilities of the AI-powered kitchen — designed to make cooking accessible and enjoyable for all. Samsung Newsroom caught up with Chef Lim to discuss how the Samsung AI Kitchen is elevating the culinary experience.

▲ Chef Lim Hee-won

Q. The dishes presented at the event were just as impressive as those featured on “Culinary Class Wars.” How was your experience in the Samsung AI Kitchen?

From the moment I stepped into the Samsung AI Kitchen, I felt like I had a reliable partner by my side. The AI Vision Inside¹ feature recognized ingredients I added to the Bespoke 4-Door Refrigerator with AI Family Hub and recommended recipes based on ingredients that were nearing their expiration dates. Then, the Bespoke AI Induction cooktop² and Bespoke Qooker Oven³ automatically adjusted their temperatures and cooking times to match the corresponding recipe, allowing me to cook several dishes at once. I discovered that anyone can cook like a seasoned chef in the Samsung AI Kitchen.

▲ Chef Lim at the Samsung Bespoke AI Kitchen Cooking Show

Q. You mentioned being impressed with the Samsung AI Kitchen’s food ingredient management system. Could you tell us more?

My restaurant BUTO takes its name from the Korean words “bu” (parents) and “to” (soil), symbolizing fresh ingredients sourced from the “soil of our parents.” As such, I place a great deal of importance on the freshness of the ingredients I use in my kitchen. The Bespoke 4-Door Refrigerator with AI Family Hub’s AI Vision Inside serves as an invaluable assistant for someone like me. Not only does the feature allow me to log ingredients and enter their expiration dates, but it also alerts me when items are about to expire. Thanks to AI Vision Inside, I can efficiently utilize smaller, often overlooked ingredients while they’re still fresh. Chefs typically spend a lot of time organizing their fridge, so having an automated process means we can focus more on cooking.

▲ Chef Lim demonstrating his cooking at the event

Q. Out of the Samsung AI Kitchen’s many features, which one was the most convenient?

It was fascinating to see Bixby, Samsung’s AI voice assistant, play a key role in the kitchen. I could simply say, “Open the fridge door,” without needing to call out “Hi Bixby!” for the fridge door to open when my hands were full of ingredients. While I was busy cooking, a quick “Hi Bixby, find me a rice pot recipe” instantly brought up helpful recommendations.

Q. Which of the cooking modes in Samsung’s Bespoke Qooker Oven is your favorite?

Auto Cook meat recipe⁴ is both my favorite and most frequently used setting. Cooking meat evenly requires skill, and I was impressed by how the Bespoke Qooker Oven delivered professional results with ease.

▲ Chef Lim plating food at the event

Q. What kitchen appliances do you use most often on a day-to-day basis?

I had always used gas stoves, often considered the centerpiece of the kitchen. However, I began to worry about the safety of using gas after my child was born. That’s when I switched to induction stoves and discovered the Samsung Bespoke AI Induction cooktop and its AI boil-over prevention⁵ feature that prevents spillovers. When I’m doing household chores or taking care of my child, it’s easy to lose track of what’s on the stove — but the AI boil-over prevention feature detects boiling liquids and automatically adjusts settings so I can rest assured knowing everything is under control.

Q. How would you define the Samsung AI Kitchen in just a few words?

The Samsung AI Kitchen is a “chef’s team.” From ingredient storage and management to recipe guidance and creating an optimal cooking environment, each process is seamlessly connected across one cohesive, organic system. It’s like having a dependable teammate in the kitchen, one that anticipates my every need. The kitchen of my dreams.

▲ Dishes prepared by Chef Lim at the event

The AI technology in Samsung’s Bespoke AI appliances has transformed the kitchen into an enriching space for everyday life. Samsung’s AI Kitchen redefines the heart of the home, combining seamless device compatibility with innovation and convenience.

¹ As of November 2024, AI Vision Inside can recognize up to 37 food items, such as fresh fruits and vegetables. The names and expiration dates of non-recognizable food items must be set manually. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. The feature recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Updates and applicable features may vary by region and model.
² Product is available only in Korea.
³ Product is available only in Korea.
⁴ Availability of applicable features may vary by region and model.
⁵ Availability of applicable features may vary by region and model.

Samsung Newsroom captured some highlights from the event, which brought together developers and Samsung Electronics partners from around the world.

Exploring Samsung’s AI Roadmap at Tech Session

Tech Session at SDC24 became a platform for Samsung executives and employees to present the current state and future vision of Samsung’s AI innovations. This year, Tech Session was divided into five themes — Device AI, SmartThings, Responsible AI, Advanced Tech and Enterprise & Ecosystem. Each theme highlighted AI innovations spanning the entire product line including Galaxy AI, AI TVs and Bespoke AI appliances as well as the platforms that power these AI products. Discussions also touched on establishing a blueprint for enhanced security technologies.

Among the innovations discussed that captivated attendees were the AI capabilities of Samsung TVs, which have been refined to more accurately recognize users and contexts for optimal viewing. Also on the agenda were Bespoke AI appliances equipped with Bixby to upgrade the smart home experience. .

Additionally, the Samsung Health SDK Suite offered a glimpse into the future of digital health with its potential to transform the healthcare ecosystem.

Transforming AI-Driven Communication and Exchange at Open Stage

SDC24 featured diverse programs designed to foster communication and interaction among developers including Open Stage, where various external speakers shared their knowledge and industry expertise; a Q&A session with Tech Session speakers; and the Roundtable, discussion sessions for attendees to explore the exhibits and exchange ideas.

Developer Tiffany Janzen, the founder of TiffinTech, spoke about the future of everyday life shaped by the convergence of AI and IoT during Open Stage. Meanwhile, Q&A session attendees participated in lively discussions and shared valuable insights.

Experiencing AI-Powered Software Solutions at Tech Square

Tech Square, an exhibition space showcasing Samsung’s latest innovations, provided participants with a firsthand look at the company’s cutting-edge software and AI-based services.

Developers lined up to explore the latest AI features integrated into TVs, home appliances and more. The Generative Wallpaper feature on Samsung TVs as well as the Bespoke AI Family Hub in particular garnered a large amount of attention from developers.

Celebrating its 10^th anniversary, SmartThings evolved with AI to launch Home Insight and expand SmartThings Hub to a wider range of products.

HARMAN, a Samsung subsidiary, made an appearance at the event as well. The company introduced technology aimed at helping developers enter the automotive app market and demonstrated its Ignite platform, offering a variety of in-vehicle experiences including automotive apps.

Expanding Samsung’s Software Ecosystem With Partners

Partner companies leading software and device innovation were also present at Tech Square. The Partnership Zone provided a comprehensive overview of their devices and solutions within the SmartThings and Samsung Health ecosystem. Attendees experienced different real-life scenarios with treadmills, blood pressure monitors, smart body scales and more for an up-close look at the future of personalized healthcare at home through the seamless integration of Samsung Health and SmartThings.

Additionally, Samsung Wallet saw further advancements through collaborations with various partners, including smart key companies. For instance, the door lock functionality of SmartThings has been integrated into Samsung Wallet as a digital home key for improved convenience and usability. From mobile payment to storing digital IDs and event tickets, most of Samsung Wallet’s existing features were developed and launched in close collaboration with partner companies.

Diving Into Samsung’s Software at Code Lab

Featuring a total of 13 coding programs, Code Lab provided developers with hands-on coding experiences covering topics such as health, SmartThings, Samsung Wallet and automotive apps. After selecting their areas of interest, developers solved various software challenges under a time limit for an engaging and interactive experience.

Celebrating the tenth anniversary of Samsung Developer Conference, SDC24 welcomed approximately 3,000 developers, partners and media from around the world under the theme “AI for All — A Decade of Open Innovation and Beyond.”

Samsung Newsroom attended SDC24 to observe the possibilities of a new future powered by AI.

Personalized and Secure AI Experiences

The event commenced with a keynote address by Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. During his speech, Han unveiled a vision of delivering more personalized and secure experiences through multi-device AI technology.

“In the future, Samsung devices will recognize who is speaking and deliver a customized experience. What’s more, connected devices and sensors throughout the home will be able to recognize your location to provide another level of personalization,” he said. “As Samsung has the widest range of devices from mobile to TVs and home appliances, I believe we are best positioned to provide this customized AI experience.”

▲ Vice Chairman JH Han delivers his speech at SDC24.

Daehyun Kim, Executive Vice President and Head of Global AI Center, Samsung Research, outlined the company’s AI research direction and security technology strategy.

“We have more solutions that protect your privacy without compromising game-changing technology and experiences, for both on-device AI and cloud AI experiences,” he said. “Our generative AI for text, images and speech has come to life through work with our partners and plays a crucial role in shaping our vision for the future of AI.”

▲ EVP Daehyun Kim explains the intersection of AI and security.

AI-Driven Innovations for Smarter Experiences

Samsung is integrating AI across its portfolio to enhance customer experiences. The company announced plans to extend One UI beyond mobile devices to become the software experience for all Samsung consumer products.

“As we want more people to benefit from AI experiences, we will be expanding a selection of these Galaxy AI experiences beyond our flagship devices into our A series and continue to bring Galaxy AI to the entire Galaxy ecosystem,” said Sally Hyesoon Jeong, Executive Vice President and Head of Framework R&D, Mobile eXperience (MX) Business.

She also gave attendees a sneak peek into the forthcoming One UI 7. The beta version will be available to developers before the end of this year.

“We’re exploring a brand new UX design,” Jeong added. “One UI 7 will bring a fresh new look to the entire interface.”

▲ EVP Sally Hyesoon Jeong previews One UI 7.

“We’ve been working on new ways to integrate Bixby into our AI home to control appliances and improve experiences,” said Young Ah Lee, Vice President and Head of UX, Digital Appliances (DA) Business. “Our latest update for Bixby leverages AI technology to make your interactions with appliances as easy as talking to a friend.”

▲ VP Young Ah Lee discusses user experiences with Bespoke AI home appliances.

Moon-soo Kim, Vice President and Head of Application S/W R&D, Visual Display (VD) Business, shared how the upgraded Bixby helps users find and enjoy tailored TV content with simple voice commands. Meanwhile, Samsung AI Cast allows AI-generated materials from mobile devices to be sent directly to Samsung TVs.

“These kinds of interactions make Samsung TVs truly the best experience for AI interoperability,” he said.

▲ VP Moon-soo Kim highlights the new features of Samsung’s AI TVs.

In January of this year, Samsung launched Samsung Visual eXperience Transformation (VXT) — a next-generation content management solution. Alex YW Lee, Executive Vice President and Head of Visual eXperience PM, Visual Display (VD) Business, showcased how users can create and organize B2B displays with AI and access a broad range of Pre-Integrated Repeatable Solutions from partners.

“As we look ahead to the future of VXT, we’re continuing to find new ways to partner with developer communities,” he said. “Join us in shaping this new ecosystem and producing the world’s best apps and services on VXT.”

▲ EVP Alex YW Lee emphasizes the importance of AI in the B2B space.

Platform Innovation and Responsible AI

In addition, Samsung revealed the latest SmartThings updates that rely on open collaboration and AI to offer more personalized and seamless user experiences.

“We just released Home Insight,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center. “Designed to understand the way you live, it provides timely home reports and delivers recommendations tailored to your usage patterns, preferences and even the time of year.”

▲ EVP Jaeyeon Jung introduces the newest SmartThings services.

Hobum Kwon, Vice President and Head of Platform, Samsung Research, highlighted how Tizen OS includes AI models powered by Samsung’s neural processing unit chips and offers improved connectivity with Galaxy devices.

“Tizen’s clean software architecture ensures that Tizen devices receive OS upgrades for up to seven years,” he said.

▲ VP Hobum Kwon presents the newest features of Tizen OS.

Platform innovation is propelled by advanced security technology.

“Samsung is committed to advancing AI responsibly, and we have three core AI ethics principles — fairness, transparency and accountability — that guide everything we do,” said Shin Baik, Head of Security Assurance, Device Platform Center. “We believe that automating vulnerability detection is essential to keeping pace with this evolving threat landscape. This means that we use AI technology to conduct automated security checks on new products. You’ll see this first on Tizen products, and we’ll continue rolling this capability out across Samsung’s entire product and service portfolio.”

▲ Shin Baik, Head of Security Assurance, stresses the need for responsible AI innovation.

Building Tomorrow With Developers and Partners

Throughout the presentation, attendees witnessed Samsung’s latest software technologies and developer support initiatives. Samsung will continue growing its AI ecosystem through open collaboration with developers and partners to reinforce the company’s competitive edge in the AI era.

▲ Developers and partners watch the keynote at SDC24.

Over the past century, home appliances have evolved to reduce the burden of household chores and add convenience to lives.

The accelerated development of these appliances is marked by the integration of artificial intelligence (AI) technology that analyzes usage environments and executes optimal functions to significantly alleviate inconveniences associated with household tasks.

To that end, Samsung Electronics is updating its home appliances every year. With software at the core, these products are transforming from bulky machines into advanced electronic devices perfect for everyday living.

AI Home Appliances Become Lifelong Partners

Samsung home appliances are gradually expanding their role as daily companions through AI. For instance, AI Vision Inside in the Bespoke AI Family Hub¹ recognizes food ingredients placed on the refrigerator’s shelves with the internal camera to create a food list and remind users of expiration dates. Meanwhile, the Bespoke AI Laundry Combo provides a streamlined washing and drying experience with an AI-customized course.

SmartThings offers an interconnected ecosystem of various home appliances and IoT devices that fit users’ lifestyles. Furthermore, the screens on Samsung’s AI home appliances combine the latest hardware and software to orchestrate a multi-device experience that lets users easily control appliances in their homes.

Software Updates With AI Voice Assist and Added Security

As home appliances become increasingly software-driven, regular updates are critical. Samsung brought more than 50 major feature updates to its core home appliance lineup this year through Smart Forward, the company’s software updating service via SmartThings.

Previously exclusive to the 2024 Bespoke 4-Door Refrigerator with AI Family Hub, Quick Share will now be supported on Family Hub refrigerators released in 2017 and later through a software update. Now, users can easily view photos and videos from their smartphone, continue browsing web pages, watch YouTube videos and even create personalized images with the Generative Wallpaper feature all from the Family Hub refrigerator’s large screen.

Samsung’s voice assistant was updated in late August to transform how users interact with their Samsung AI home appliances. The Bespoke 4-Door Refrigerator with AI Family Hub, Bespoke AI Laundry Combo, Bespoke Jet Bot Combo AI Steam and Bespoke AI WindFree Gallery Freestanding Air Conditioner² are equipped with the latest version of Bixby to better execute user commands based on natural language.

For instance, a user can ask the robot vacuum cleaner to clean the house and set a time to start the washing machine in one sentence. Bixby will understand the commands and execute each of them accordingly. Users can even hear verbal responses when asking about their air conditioner’s air filter or maintenance status.

In such an interconnected environment, the importance of security software cannot be overlooked. Samsung Knox helps users enjoy their latest AI home appliances with peace of mind. Recent Knox Matrix updates have been applied to the Bespoke 4-Door Refrigerator with AI Family Hub for enhanced security by allowing the device to check the security status of other connected appliances.

Accessibility Improvements Made for Everyone

Software improvements are making Samsung home appliances more accessible to everyone.

Last month at IFA 2024, Samsung unveiled Voice ID³ — a feature that recognizes the voices of each family member and offers tailored solutions based on personal characteristics such as schedules, interests and health conditions.

Starting this month, Samsung will offer Accessibility Sync so users can apply accessibility settings from their smartphones to home appliances during initial setup. In the future, this software will integrate with Voice ID to recognize users’ voices and synchronize personalized accessibility settings for each individual.

AI and software in home appliances are transforming everyday life. Samsung’s AI technology will predict and troubleshoot problems with SmartThings-connected home appliances and provide solutions from users’ smartphones. Moreover, remote diagnoses of software errors and system settings will improve the quality and lifespan of home appliances. Catch a glimpse of the futuristic life led by Samsung’s cutting-edge home appliances at the upcoming Samsung Developer Conference 2024 on October 3 in San Jose, California.

¹ The Bespoke AI Family Hub refrigerator can recognize and categorize up to 33 different food ingredients. Users must manually name and set expiration dates for other ingredients.
² The Bespoke AI WindFree Gallery Freestanding Air Conditioner is only sold in Korea.
³ Voice ID is expected to be available in 2025.

Home appliances and electronics have followed this evolution. What were once large, bulky machines have since become highly advanced, integrated devices and essential companions in daily life.

▲ Exterior view of the Messe Berlin exhibition grounds during IFA 2022

In the midst of this change, Samsung has positioned itself to lead the next 100 years of innovation by seamlessly connecting mobile devices, TVs and home appliances through SmartThings¹ — while offering enhanced control over devices through upgrades in Bixby,² the company’s voice assistant which can now better understand complex commands based on natural language.

IFA 2024 kicks off on September 6 under the slogan “Innovation for All.” Before its grand opening, Samsung Newsroom looked back at IFA’s century-long journey of innovation and Samsung’s legacy of technological breakthroughs.

From Radio Exhibition to Innovation Hub for AI Devices

In its early days, IFA served as a platform for the German government to showcase emerging radio technology in the 1920s. Albert Einstein even delivered the opening speech in 1930.

▲ Albert Einstein during his opening speech for IFA in 1930 (photo credit: IFA website)

This marked the beginning of a series of breakthroughs including the introduction of the world’s first car radio in 1932 and the first color TV in 1937. World War II halted IFA for several years in the 1940s, but technological progress continued. In 1971, the show was renamed Internationale Funkausstellung to become the IFA consumers know today.

The evolution of home appliances has been equally remarkable. Refrigerators and washing machines are no longer simple mechanical devices designed to reduce household labor. Innovations in compressors and motors — along with advancements in electronic components, smart features and connectivity — have turned these devices into sophisticated, high-tech tools for modern living.

Samsung first started exhibiting at IFA in 1991, showcasing monitors, PCs and more at a modest 43-square-meter booth during the trade show’s expansion beyond radio and television to include digital media devices. Twelve years later in 2003, the company upgraded its booth to a significantly larger 3,600-square-meter one in the prime location of Hall 20. Since 2014, Samsung has exclusively occupied CityCube Berlin and is ready to impress visitors once again with its 6,000-square-meter booth this year.

Growing With IFA and Leading the AI Era With a Connected Ecosystem

Samsung’s presence at IFA has continually increased as the company introduced groundbreaking technologies across home appliances, TVs and mobile devices. In 2006, the tech giant showcased the Bordeaux TV, which established Samsung as the global TV market leader. In 2011, the company introduced the industry’s first smart TV and the Galaxy Note — the latter of which heralded the “phablet era” by blurring the line between smartphones and tablets.

Samsung unveiled the world’s first curved UHD TV and the company’s first smartwatch, the Galaxy Gear, at IFA 2013. Three years later in 2016, the launch of the Family Hub refrigerator with a large touchscreen marked the transition of home appliances into advanced Internet of Things (IoT) devices.

▲ Samsung Electronics’ SmartThings booth at IFA 2023

In 2014, Samsung had recognized the potential for connected experiences to revolutionize consumers’ lives and acquired SmartThings just a month before IFA 2014. Today, SmartThings has since grown over a decade into a massive, global ecosystem of more than 340 partners and 350 million users.³

At IFA 2018, Samsung highlighted AI as a key focus, signaling that “connected living” would become a major trend in the electronics industry. The company proceeded to introduce 15 AI-powered appliances at IFA 2023, ushering in the AI era of home appliances. Last year, Samsung also introduced Samsung Food — an AI-powered food and recipe platform that connects home appliances, TVs and mobile devices to deliver a personalized cooking experience tailored to each household and individual.

▲ Samsung Food was unveiled at IFA 2023.

Samsung’s journey with IFA is now headed toward innovations in device control through more advanced voice commands. Basic machines designed to store food and wash clothes 100 years ago are now evolving into intelligent companions that communicate with users verbally and handle complex household tasks with ease.⁴

This transformation will be showcased at Samsung’s booth in CityCube Berlin at Messe Berlin during IFA 2024 from September 6-10.

¹ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
³ As of August 31, 2024.
⁴ This function may produce inaccurate results, and will be updated periodically to improve accuracy.

Samsung Electronics today announced that it is launching the Bespoke AI Laundry Combo to the European market at IFA 2024 in Berlin. First introduced last year at IFA 2023, the all-in-one washer and dryer combo is set to redefine laundry experiences across Europe by combining a washer and dryer into a single, space-efficient appliance that completes washing and drying in one device. The Bespoke AI Laundry Combo also leverages AI, heat pump technology and a 7” display to provide a convenient, entertaining laundry experience that also saves energy.

“As the world, and Europe in particular, is prioritizing smarter, more efficient home appliances, we’re thrilled to be launching the Bespoke AI Laundry Combo in Europe,” said Moohyung Lee, EVP and Head of the Customer Experience Team for the Digital Appliances Business at Samsung Electronics. “By integrating AI and heat pump technology, we aim to provide our customers with a more convenient and energy efficient laundry experience.”

Elevating the Laundry Experience at Home With AI

The Bespoke AI Laundry Combo is designed to increase space without compromising functionality. This all-in-one combo seamlessly integrates a washer and dryer into a single unit, providing a space-saving and efficient laundry solution with broad functionality. It performs as effectively as two separate machines while conserving valuable space, and more importantly eliminates the need to transfer laundry between those machines after the wash cycle finishes. For users, this means they don’t have to keep checking the wash cycle’s progress in the attempt to prevent unpleasant odors, and can use their time more flexibly.

A key feature of the Bespoke AI Laundry Combo is the AI Wash & Dry,¹ which sets a new standard for laundry efficiency. This advanced system uses a range of sensors to optimize both washing and drying for each load, freeing users from having to determine the optimal settings for each cycle. Upon sensing the weight of the laundry, it dispenses the right amount of water and detergent. It also detects the fabric and monitors the level of soiling during the cycle, adjusting wash time and detergent use accordingly. After the wash cycle, the technology optimizes the drying process based on the weight and fabric,² ensuring excellent cleaning and drying results. With AI Wash & Dry, users benefit from a thorough, more efficient³ and personalized laundry experience.

Another benefit the Bespoke AI Laundry Combo brings to the European market is its exceptional energy efficiency. The wash cycle is up to 20% more efficient than the A-grade energy efficiency class threshold,⁴ and the wash and dry cycle combined also meets the A-grade energy efficiency class rating.⁵ These impressive results are achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures. In contrast to conventional combination units which use a heater to blow hot air into the drum, Samsung’s heat pump system continuously recycles hot air and optimizes heat transfer by reheating and dehumidifying the hot air through the heat exchanger. This results in the reduction of drying time by up to 60%⁶ and an energy consumption cut of up to 75%,⁷ making it an energy efficient and cost-effective choice for laundry needs. The heat pump method also enhances air circulation, preventing fabric shrinkage and reducing damage to clothing. Furthermore, when the AI Energy Mode⁸ is applied through SmartThings, an additional up to 60% on washing and up to 30% on drying⁹ can be reduced. This is made feasible through reducing heater use, one of the most energy consuming parts of the washing machine, and consequently increasing cycle time.

Seamless, Efficient User Experiences

The Bespoke AI Laundry Combo offers an enhanced user experience with the AI Home,¹⁰ an intuitive 7” wide LCD display that serves as a central control hub for laundry, and moreover the entire home. The wide display delivers substantial information about the laundry including cycle details, remaining amount of detergent and energy consumption. When showing cycles, the combo uses machine learning to remember user habits and recommend cycles¹¹ based on periodic and seasonal needs.¹² When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App.¹³ Additionally, users have clear view of the 3D Map View, which shows all connected appliances within the home and enables users to seamlessly monitor and control them. Users can check if the oven is on, or get the robot vacuum cleaner to start cleaning, all while they are in the laundry room. The Bespoke AI Laundry Combo was verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating, proving its competitiveness in security.

Furthermore, users of the Bespoke AI Laundry Combo can now enjoy the updated Bixby¹⁴ which comes with better understanding capabilities allowing for more responsive interaction than before. Through AI, Bixby can understand complicated and casual conversations, allowing users to give multi-intended, complex commands.¹⁵ Upon using the Bespoke AI Laundry Combo, users can ask “What’s the weather like?”, and then say “Start the wash cycle and lower the living room temperature,” and have their requests finished in one sequence. Bixby provides support for Device Q&A as well, assisting users when they have questions about certain features on their appliances. When an error is displayed on the LCD display, users can ask directly what this means, instead of having to look through the user manual or search on their phones. Lastly, the laundry combo has been updated so that it responds without the “Hi Bixby” or “Bixby” wake-up phrases. Users can naturally approach the washing machine, and say ‘Open the washing machine door’, and then get a prompt response or see the action carried out.

Availability

The Bespoke AI Laundry Combo will be rolled out across various European markets beginning Q4 2024.

For more information on Samsung refrigerators and other home appliances, please visit Samsung.com.

¹ Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
² To prevent wear, wash like fabrics together.
³ Based on AI-based algorithm and internal testing using the AI Wash & Dry cycle on an IEC 8lb load. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use.
⁴ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
⁵ Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.
⁶ Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.
⁷ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents.
⁸ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁹ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.
¹⁰ Does not mean all services available on the AI Home are AI or generate information or outcome using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
¹¹ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App. Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
¹² Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
¹³ The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
¹⁴ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.
¹⁵ This function may produce inaccurate results, and will be updated periodically to improve accuracy.

“After years of R&D with a relentless focus on the home user experience, we are thrilled to be rolling out more Smart Forward updates to our earlier released appliances around the globe,” said Miyoung Yoo, EVP and Head of the Software Development Team, Digital Appliances Business at Samsung Electronics. “With the enhanced functionality, extended lifespan and improved security provided by Smart Forward, the home experience can truly take a step forward.”

▲ Samsung Digital Appliances connecting to download updates³

New Functionalities Alter Kitchen Experiences

The Smart Forward updates introduce an array of new functionalities designed to enhance the user experience and appliance performance. The Family Hub, a touch screen panel installed on the 4-Door French Door Refrigerator⁴ for food management, entertainment and communication, will now come with Quick Share, Buds Auto Switch⁵ and Fridge Call, new features that significantly improve connectivity and usability.⁶

Quick Share makes sharing memories and recipes while in the kitchen easier than ever by allowing users to quickly send photos to the Family Hub screen directly from their mobile device⁷ with just a few clicks. When users have their Galaxy Buds connected to the Family Hub to listen to music or watch cooking tutorial videos, the Buds Auto Switch feature allows users to seamlessly switch to their mobile device to answer incoming calls and back when the call is finished, enabling a cooking experience free from interruptions.

Finally, users can receive phone calls with Fridge Call directly on the Family Hub using its microphone and speaker, eliminating the need to move to a different room to find their phone. This is especially convenient when users’ hands are occupied to cooking, cleaning and dishwashing, making it much easier to multitask while remaining connected. Perhaps best of all, these new features will be available on refrigerator models with Family Hub produced from 2017 onward rather than new models only.

Quick Remote,⁸ an additional feature in which a user’s mobile phone becomes a remote control for connected Samsung appliances, is being expanded across refrigerators produced since 2023, regardless of whether they include a Family Hub screen or not.⁹ Other connected appliances include washing machines and air conditioners also produced since 2023.¹⁰ All users need to do is simply move close to a SmartThings-connected appliance,¹¹ and a remote control menu for the appliance will appear on the quick panel of the Galaxy phone screen being used. This seamless integration ensures that users can control their home environment with ease.

Future-Proofing Home Appliances to the Next Level

Apart from making the user experience more seamless, Samsung is also focused on future-proofing existing appliances. The upgraded Bixby¹² will understand commands with multiple intentions and remember the most recent conversation.¹³ This advanced functionality transforms the way users interact with their appliances, making voice commands more intuitive and responsive.¹⁴ Samsung is providing the update to five products launched in 2024 first: the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner (Sold in Korea only).

Additionally, Bixby now opens doors for 2024 refrigerators with Family Hub upon verbal request, without the need for wake-up commands like “Hi Bixby.” Users can simply say, “Open the refrigerator door.” This functionality offers users an unparalleled level of convenience and hands-free operation.¹⁵ Plus, for refrigerators with Family Hub launched in Korea and the U.S. after 2022, a new wallpaper feature will allow users to create custom wallpapers for the fridge’s screen, adding a personalized touch to their kitchen space.¹⁶

▲ Users can create custom wallpapers for their Family Hub screen.

Safer Use and Lower Energy Consumption

In terms of safety and energy-savings, Samsung is rolling out updates to older models — including refrigerators made as far back as 2021 — because the importance of safety does not diminish with time.¹⁷ After an event of a power outage and once resumed with power, refrigerators will detect and notify users via the SmartThings app when internal temperature is high, providing an extra layer of food safety by making users aware of potential issues that could affect the freshness of their stored food.

Additionally, users can now choose different chimes for open door notifications, giving them greater control over their appliance settings. Furthermore, users can maintain a peaceful home environment by putting ice makers in sleep mode, preventing them from working during the night and creating the disruptive sound of ice falling into the tray while users sleep.

Optimal Scheduling, which delays the start of appliances to not have them run during peak energy usage hours or periods of high carbon intensity, will also be added to the Bespoke AI Laundry Combo¹⁸ and Samsung Dishwashers.¹⁹ This feature can help users cut down on energy cost. Additionally, the 7-inch AI Home on the Bespoke AI Laundry Combo now automatically switches to power-save mode during wash cycles, further contributing to smart energy savings.²⁰

These updates reflect Samsung’s broader strategy of providing value to customers by enhancing the products they already own. By continuously improving the functionality and performance of its appliances, Samsung ensures that users do not have to worry about their devices becoming obsolete. This approach not only safeguards customers’ investments but also aligns with the company’s efforts to reduce the need for frequent replacements.

Samsung’s updated home appliances will be showcased at IFA 2024 in Berlin, Germany, from September 6 to 10, where visitors will be able to see and experience each feature.

¹ The following updates will be alerted to the user via SmartThings app push notification when available. On the SmartThings app, users can check the product and features that are ready to be updated and monitor the update progress.
² Updates will be available throughout 2024. Actual update schedule may differ according to product, model type, and region.
³ Image is created to visually help understand the process of updating appliances through Wi-Fi Connection. Screens on the appliances does not appear as in the image during updates.
⁴ This is the global name, and naming may differ by region. For example, 2024 Bespoke refrigerator with the 32-inch Family Hub screen is named Bespoke 4-Door Flex Refrigerator with AI Family Hub+ in North America and Bespoke 4-Door French Door Refrigerator with AI Family Hub+ in Latin America.
⁵ Quick Share and Buds Auto Switch are available with Galaxy mobile phones only.
⁶ Quick Share, Buds Auto Switch, and Fridge Call update are currently available on refrigerators with Family Hub in North and South America and will be available sequentially in Europe, East Asia and Southeast Asia throughout 2024. Actual update schedule may differ according to product and region.
⁷ The SmartThings app is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users are required to utilize a single log-in account between the devices
⁸ Quick Remote feature is available in Galaxy mobile phones with Android 1.8.21 or above, and the SmartThings app must be installed. A Wi-Fi connection and Samsung account are required. Users are required to utilize a single log-in account between the devices.
⁹ Will be available globally on select refrigerators, washing machines and dryers produced since 2023, starting in October and sequentially throughout the rest of 2024. Actual update schedule may differ according to product and region.
¹⁰ Feature will be available on select Freestanding Air Conditioners (FAC), Wall Air Conditioners (WAC) and dehumidifier models produced since 2023 and select Residential Air Conditioner (RAC) models produced in 2024.
¹¹ Connected Galaxy mobile phone must be within 10 meters of the appliance. Quick Remote may not work properly, if objects come between the mobile phone and the appliance.
¹² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
¹³ Multi-Intent and Multi-Turn are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Device Q&A is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings..
¹⁴ In order to control other devices, all devices must be connected to SmartThings under the same Samsung account. Control is limited to connected devices’ original features and voice control activated features may be limited, depending on the type of the product and the model that execute the commands.
¹⁵ Feature is currently available on select refrigerator models with Family Hub and auto open door, produced since 2024 in Korea and the U.S.
¹⁶ Feature will be available on select refrigerator models with Family Hub produced since 2022 in South Korea and the United States. Currently the service allows up to 5 images to be created per day.
¹⁷ Update will be available globally on select refrigerator models produced since 2021, starting in October.
¹⁸ Update will be available globally, starting in October.
¹⁹ Update will be available for DW7700B dishwashers sold in Europe only, starting in August.
²⁰ Update will be available on Bespoke AI Laundry Combo in 2024 Q4.

In honor of Global Accessibility Awareness Day on May 16, Samsung Newsroom has outlined the accessibility features of Bespoke AI appliances that allow easy and convenient use for all.

Designed With Mobility in Mind

Both Samsung’s Bespoke 4-Door Flex Refrigerator with AI Family Hub and Bespoke AI Laundry Combo feature Auto Open Door — a function that helps users open the doors of these appliances. Refrigerator doors will open with a light touch, and laundry machine doors will open when turned on or when a cycle is complete. This function makes appliance use much easier for people who may struggle with opening doors such as the elderly or those in wheelchairs.

▲ Bespoke AI Laundry Combo with Auto Open Door

Full Control Through Audio and Voice

Bixby’s¹ voice command feature allows users to control devices around the home using only their voice, relieving the burden of device operation for people with low vision. Through voice commands, Bespoke WindFree Air Conditioner stand models can control other home appliances — such as refrigerators and washing machines — once connected to SmartThings.

Devices that offer Voice assistant audibly read user commands and the status of each appliance. Included on select Samsung air conditioners and robot vacuum cleaners, this feature will be expanded via a software update to the Bespoke AI Laundry Combo and other products equipped with AI Home — a 7-inch LCD touchscreen panel that helps control home appliances.

Accessible sounds — available on select refrigerator models for people with low vision — provide audio feedback in a series of distinct sounds with varying scales and syllable breaks, allowing users to better navigate operation controls. Samsung is now expanding this feature to Bespoke AI refrigerators and other products, so users can easily adjust the temperature of the refrigerator and freezer compartments.

▲ A usage example of Samsung Bixby’s voice command feature

Created for All Ages

Samsung is expanding its Senior Care feature to more appliances via AI Home to enhance readability through larger fonts.

Additionally, select induction cooktops feature Child Lock — a function that disables cooktop control to prevent accidental operation by children or pets. The lock can be controlled remotely on the SmartThings app.

Samsung plans to accelerate its development of accessibility technology under the slogan “AI for All” so that convenience in daily life can be enjoyed by everyone.

※ Availability of the features and functions mentioned above may vary by country and region, for applicable models only.

※ When connecting to the SmartThings is required: Users must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

¹ Bixby recognizes select languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and an internet connection (Wi-Fi or data network) are required.

Samsung Electronics today showcases its latest home appliance lineup at the press conference held in the global launch event, ‘Welcome to ‘BESPOKE AI,’¹ which takes place in three locations — Seoul, Paris and New York City. Samsung shares its vision for how connectivity amongst them can improve the overall experience at home and how artificial intelligence (AI) enhances the performance of appliances.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the marathon of events by opening the media event at the Seoul ‘Welcome to BESPOKE AI’ by describing how Samsung home appliances not only perform well with the usual tasks but can do more than previously imagined with AI applied. Especially with screens added to the refrigerator, induction range and laundry machine, Bespoke appliances become a platform for entertainment, as well as an easy-to-access control hub for other connected Samsung appliances through SmartThings.

“Since the first introduction of BESPOKE in 2019, Samsung Electronics has presented to the market on how appliances can be customized to best fit each user’s home and lifestyle,” said JH Han. “Five years later, we now share our vision for AI in appliances with the products that expand the Bespoke legacy through enhanced connectivity and AI capabilities that will take the consumer experience to the next level.”

Bespoke AI Appliances Sync To Create New Experiences in Various Home Spaces

With built-in Wi-Fi, internal cameras, AI chips and compatibility with the SmartThings application, Samsung’s latest Bespoke AI appliances come with enhanced features and connectivity to lay the foundation for a truly smart home. Also, the new AI Home, a connected 7-inch LCD display that has been added to multiple products, provides intuitive, easy access and control over the whole connected ecosystem.

The AI Home includes 3D Map View, a feature that provides users with a full 3D view of the house, allowing them to easily locate all the appliances that are connected and control them. When users are cooking in the kitchen and feel that the temperature is too hot, for instance, they could turn on the air conditioner in other rooms through the AI Home on the induction range² without leaving the pots and pans unattended. While doing laundry, they could also start the robot vacuum cleaner in the living room from the AI Home on the washing machine, without having to make the journey back and forth. Also, users can receive calls coming to their phones through the AI Home, allowing them to answer timely while also continuing the housework they were doing. Moreover, the AI Home not only makes housework easier, but more enjoyable as well. Users can play their favorite songs, watch videos on the Internet app or refer to recipes on the screen while they are cooking.

Considering how people have mobile phones with them most of the time, Mobile Smart Connect is a new feature that pushes an alert to the phone when it is at close range with registered appliances. The pop-up notification includes quick control menu to execute key functions for the appliance directly from the phone, so users no longer have to search the house, looking for the actual remote control.³ This eliminates even the few steps and clicks⁴ that were required to access same features in the SmartThings application.

At the BESPOKE AI event, Samsung also showcases the new feature ‘Calm Onboarding,’ which makes it easier for users to join Samsung’s connected life. It frees users from having to go through the hassle of product registration, as it directly registers products purchased under a Samsung account at Samsung.com on to the SmartThings app with the same account.

To provide assurance to users as they step into the era of hyper-connected home appliances driven by technological advancement, Samsung also highlighted its comprehensive Knox security platform that protects all user data located on the connected appliances. In fact, the 4-Door French Door Refrigerator with AI Family Hub⁵ became the first product in the industry to be verified to level ‘Diamond’ for its IoT security capabilities by UL Solutions, a leading global safety science company that evaluates hundreds of marketing claims each year. Other Family Hub models⁶ applying the same technology, and the Bespoke Jet Bot Combo AI have also achieved the same verification.

AI Expands Spectrum of Features to Samsung Home Appliances

The most distinctive difference between the three events, other than the location, is the product lineup unveiled during the respective press conferences, which reflects the actual appliances that will launch in each market.

The Seoul ‘BESPOKE AI’ event started off with the biggest lineup among the three locations with 14 new products including: the Bespoke French Door Refrigerator with AI Family Hub+, Bespoke Infinite Induction Line, Bespoke AI Laundry Combo, Bespoke Jet Bot Combo AI, Bespoke Jet AI, Bespoke Cube Air Infinite Line, the new 2024 4-Door refrigerator incorporating peltier technology and more.

The 4-Door French Door Refrigerator with AI Family Hub⁷ is the primary control center for all things food, connecting the refrigerator to other appliances in the home. The AI Family Hub+,⁸ which is the large LCD screen in the front right panel of the refrigerator, is the key to intuitive AI experiences, where users can view recommended recipes and play music and videos for kitchen entertainment. The 4-Door French Door Refrigerator with AI Family Hub comes with AI Vision Inside⁹ which uses an internal camera to identify 33 fresh food items that go in and out of the fridge. The recognized food items are listed and managed on the Family Hub display and can also be checked on the SmartThings app.¹⁰

Another key product is the Bespoke Jet Bot Combo AI, a robot vacuum and mop cleaner with AI-enhanced features including intelligent AI Recognition. The intelligent AI Recognition performs in different ways. The AI Object Recognition uses the AI Deep Neural Network (DNN) model and camera to recognize various objects¹¹ including humans,¹² pets¹³ and hard-to-see items like thin phone cables and rugs or mats. The AI Floor Detect senses the type of floor to clean, and when carpets are detected, the robot vacuum decides whether to lift up its mop or to go and leave the mop at its station to avoid contaminating the carpet with its wet mop. It also comes with the Clean Station Steam+ which brings a range of features for automatically maintaining the device, such as emptying the dust bag, refilling the water tank, washing and intensively steam cleaning¹⁴ the mop. The Clean Station Steam+ even sprays high-temperature steam¹⁵ onto the mop’s surface, reducing 99.99% of harmful bacteria.¹⁶

As energy-saving is an important criteria in the European market, the Paris ‘BESPOKE AI’¹⁷ event additionally introduced the new energy-efficient, extra wide fridge freezer¹⁸ and the washer lineup. The extra wide fridge freezer has received “A” grade according to European energy standards thanks to Samsung’s new AI Inverter Compressor. The new washer lineup includes various models from A-10%, A-20% and even an A-40% extra energy saving model. Especially, the A-40% extra energy efficient model is equipped with Bubble Shot Technology, which saves water and cycle time by pumping up the water inside the drum and spraying it on top of the clothes.

The Bespoke AI Laundry Combo, presented at both Seoul and NYC events, is the All-in-One washer and dryer, providing the advantages of two separate appliances while freeing up valuable space. It comes with various AI features, such as remembering the periodic and seasonal needs of users and recommending the optimal cycle for the wash.¹⁹ With AI Opti Wash & Dry, the Bespoke AI Laundry Combo intelligently adjusts the washing and drying performance for each load and senses the weight of the laundry to dispense the appropriate amount of water and detergent. It also detects the fabric²⁰ and monitors the level of soiling during a cycle. If necessary, it adds more detergent and varies the washing time. It then adjusts the drying process to suit the weight and fabric type of users’ laundry. After finishing the cycle, users can monitor how much energy and water were consumed through the report provided on the SmartThings App.²¹

A unique appliance introduced only at the New York event held in Samsung 837 was the Bespoke Slide-in Range with AI Home. This product is a multi-functional induction range that also comes with various fun factors. It comes with an Internal Oven Camera that lets users see inside the oven from remote places, like on the TV²² from the living room, or even from outside the home through SmartThings on their mobile phones. With this, users can even get a short time-lapse video clip²³ with the highlight of the cooking process that they can share on social media.

Furthermore, Samsung is showcasing its vision of implementing generative AI to home appliances within this year. Especially, Bixby, Samsung’s voice assistant, will be a key in this. Generative AI will allow Bixby to go one step further from the current ability of being able to execute one order at a time, comprehending complex sentences and engaging in natural conversations. First of all, it will be able to understand compound demands like “Turn on the air conditioner to Wind Free mode, and let me know how the weather is.” It can also retain context from previous interactions for continuity, so if the user instructs Bixby to turn off the air purifier and then add, “Oh, and the TV, too,” Bixby can assist both requests. Users will also be able to rely on Bixby to come up with solutions, simply saying “the living room feels humid,” and ask “what should I do with all the potatoes I bought yesterday?” Bixby will interpret these multi-layered tasks and respond naturally to users’ prompts.

Advancing the Future of Appliances

Samsung is not only dedicated to presenting a better home experience, but also committed to creating more innovative and efficient products. The event was especially meaningful in the context that it not only introduced the new product lineups and features Samsung is launching, but also announced globally how all Wi-Fi connected appliances including those that customers already own, can change.

Samsung continues to upgrade Wi-fi connected appliances in the market and already in users’ homes through software updates and the development of SmartThings. Users can enjoy new features even with old models, and more energy saving features with products that were already bought. Smart Forward,²⁴ announced for the first time at the event, is a service that provides the newest features, security patches and upgrades through regular software updates. Users will be able to check available update information and receive notifications from the SmartThings App.²⁵ This ensures users with peace of mind and also contributes to reducing the frequency of appliance replacements.

SmartThings also continues to evolve, allowing users to save additionally on their energy usage after purchasing a product. Features such as Optimal Charging,²⁶ for example, are added so users can strategically plan out their energy use. SmartThings Energy allows users to easily monitor and control the amount of energy consumed by the connected Samsung appliances. Samsung also plans to launch its new Samsung Rewards program in the near future, which will allow users to get stamps each day if they save a certain amount of energy using AI Energy mode. Accumulated stamps can be converted and used at Samsung.com, Samsung Galaxy store and other Samsung purchase platforms.

To make efforts more impactful, Samsung introduces collaborations it made to implement solutions resulting in tangible reductions of energy use, while also making lives more convenient for users. Through a partnership with British Gas, linking SmartThings Energy’s Auto Demand Response feature with British Gas’ PeakSave, Samsung allows users to easily enjoy economic benefits through saving energy.

As a crucial player in the home appliance industry, Samsung revealed a goal to utilize next generation technologies for purposes beyond creating innovative products. It is about using engineering solutions that prolong product lifecycles, and reduce the frequency of replacements. Some of the methods introduced in the press conference include: Hybrid Cooling, newly incorporating the newly installed high-power ‘Peltier’ thermoelectric components in addition to the compressor resulting in improved cooling efficiency and performance, and low-maintenance filters for air purifiers obliterating the need for filter purchases or replacements.

Product safety is also an important factor that Samsung prioritizes, and Samsung strives to achieve and expand certifications to prove its product liability across all appliance categories, including reduced fire risk (RFR) certification for new products. This will assure that the certified appliances²⁷ are designed to effectively prevent fire incidents caused by the product.

At the end of the event, Samsung also revealed that it is collaborating with Disney and Pixar’s “Inside Out 2” (coming to theaters June 14²⁸), to communicate the features of the new Bespoke AI Laundry Combo. A new co-branded teaser video was shown that featured Inside Out 2 clips and showcased how, with the new washing machine, you can take the stressful emotions out of laundry with AI Bubble.

* Some features may not be available yet
¹ AI based features available on select appliances
² Available in the U.S.
³ Available for the Jet Bot Combo AI
⁴ Users can set ‘Show on Lock screen’ or check through the quick panel on Samsung Galaxy phones
⁵ This is global name, naming is different by region. (North America) Bespoke 4-Door Flex Refrigerator with AI Family Hub+, (Latin America) Bespoke 4-Door French Door Refrigerator with AI Family Hub+
⁶ RF**DB99****, RF**DB95****, RF**DG9H****, available in North and South America, Europe, Middle East, Southeast Asia, India, Australia, Korea
⁷ Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) the recipe recommendation feature available on Samsung Food
⁸ (North America, Latin America) AI Family Hub+, 32”, (Europe) AI Family Hub, 21.5”
⁹ As of April 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy
¹⁰ The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users are required to utilize a single log-in account between the devices
¹¹ Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Example items: air conditioner (stand type), refrigerator, BESPOKE (refrigerator/dishwasher), TV, washing machine/dryer, air purifier, AirDresser, sofa, bed, bookshelf, table, pet excrement, electrical cable, towel/socks, cup, glass, bottle, bowl, vase, floor mat, rug, coat rack, shoes, pedestal, scales, power extension, furniture with a crossbar, furniture legs, wheeled chair, pet fur ball, smartphone cable, stain, bathroom, door step and doorway. A Wi-Fi connection and Samsung account are required
¹² It only recognizes a human presence based on generic visual indicators, and cannot identify individual people. The recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required
¹³ Only dogs and cats can be recognized. It only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. A Wi-Fi connection and Samsung account are required. The recognition capabilities may be limited by the posture or position of a pet. The ability to recognize your pet may vary depending on the type of animal and the living environment
¹⁴ After cleaning, the station washes the mop pads with water and steam ranging from 50 to 60°C, and after that sprays high temperature steam measured 100°C
¹⁵ The measured temperature of the steam is 100°C
¹⁶ Based on testing by Intertek. Using the Wash the Mop cycle eliminates 99.99% of Staphylococcus aureus, Escherichia coli and Pseudomonas aeruginosa. Not supported in the U.S. Results may vary depending on the actual usage conditions.
¹⁷ AI based features available on select appliances
¹⁸ Stands for a large capacity bottom mount freezer (“BMF”) refrigerator with a width of 70cm or more
¹⁹ Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.
²⁰ To prevent wear, wash like fabrics together. Based on AI-based algorithm
²¹ The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
²² Available on certain Samsung Smart TV models, which must also be connected to the range via the SmartThings App and using the same Samsung account. A notification is displayed on the TV screen 5 minutes before the end of your cooking. When you select the notification, you can see your food and check its progress using the streaming video
²³ A 10 second time-lapse video is created and saved for 24 hours. Video is only recorded when the door is closed. After the cooking process ends, it takes about 20 seconds to encode the video
²⁴ Update period and applicable features may vary by region and model
²⁵ The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required
²⁶ Available on VR7M*97**** only
²⁷ Available on Bespoke AI Laundry Combo only
²⁸ In the U.S. Release date varies by country

Earlier this year we launched the Galaxy S24 and, with it, Galaxy AI, kicking off a new era of mobile experiences. Now, thanks to Galaxy AI’s integration with Bixby’s voice activation capabilities, users can empower their everyday through the quick and easy activation of these features – just by speaking. With Bixby, users can quickly bring up and activate Galaxy AI features¹ hands-free, taking away the need to physically search through your device to find the feature of your choice.

Hands-Free AI Empowerment with Bixby

Bixby makes it easier to use Galaxy’s intuitive voice-oriented features, like Live Translate. Users can even more seamlessly explore features such as real-time translation, spelling correction, and creation of webpage summaries and automated note covers.

Let’s take Interpreter as an example. Next time you find yourself in conversation with someone who speaks another language, no longer do you need to take a moment to find and click into the Interpreter feature – simply say, “Hi Bixby, turn on Interpreter,” and you’re off.

No more being slowed down as you navigate to the feature you need. Galaxy AI is closer even than at your fingertips. One simple voice command, and these new possibilities – from enabling barrier-free communication to boosting productivity – are yours to enjoy.

Accessible AI Around the World

Samsung is dedicated to making everyday experiences epic for all its users, no matter where they are. Bixby activation of Galaxy AI will be applied to all supporting languages: Chinese, English (US, UK, and India), French, German, Italian, Korean, Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America).

¹ Not all Galaxy AI features are supported with Bixby.

Read on to learn about some of the main innovations covered at SDC23 that are enhancing users’ lives.

Enriching Customer Experiences: Innovating Platforms and Enhancing Ecosystems

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the event by highlighting how the growing number of Samsung devices around the world drives innovation within the company.

“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge asset and a profound responsibility,” he stated. “Samsung’s innovations connect countless people, products and services. I believe that if you join this journey of innovation, we can create greater opportunities and a brighter future together.”

Touching on the main advancements to Samsung’s suite of devices and applications — including the SmartThings ecosystem, Bixby virtual assistant, Samsung Knox security platform and more — Han expressed how collaboration has helped bring many of the company’s products to life.

“The possibilities we can realize together are endless because as developers, we share the engines of innovation and collaboration,” he said.

Building Meaningful Home Experiences Through Enhanced Partnerships

Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics, discussed Samsung’s ongoing commitment to increasing interoperability between devices and expanding the SmartThings home ecosystem — focusing on the company’s support for open home standards such as Matter and the Home Connectivity Alliance.

“We are building experiences that promote the whole family’s well-being by keeping us all connected during the busyness of everyday life,” she said.

Through Multi Hub Network and SmartThings Home API, Jung showcased the newest additions to the SmartThings platform that provide access to a growing list of devices, apps and services. By utilizing its wide network of partnerships and tapping other industry leaders, Samsung aims to enable users to live more digitally integrated lives – both inside and outside their homes.

Bixby: Setting a New Standard for the Samsung Ecosystem

Enhancing at-home experiences means using the most advanced technologies to tailor them to each user’s needs and tastes. Anil Yadav, Head of Bixby Lab at Samsung Research¹ America, underlined Samsung’s future vision for Bixby and how the company is working to create more intelligent and comfortable spaces for the future.

Thanks to deeper home integration, Bixby will intuitively respond to users’ commands based on their unique preferences — making smart homes that much smarter for individuals and their families. Additionally, Bixby will seamlessly route user commands to the appropriate device, creating a harmonious multi-device home ecosystem.

“This combination of personalization and adaptation ensures that every interaction with Bixby will be optimized, easy and convenient,” he said.

Providing a Safe, Secure and Convenient Cross-Device Environment

Since multi-device networks can be prone to hacks and breaches, forward-thinking security solutions are more necessary than ever. With this in mind, Samsung has been reinforcing its security solutions to anticipate evolving digital threats.

Shin Baik, Engineer of Security Team, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the need for comprehensive security solutions in an expansive and highly connected device network.

“It’s time to look beyond today’s solutions and start building a better-protected future,” he said.

Baik spotlighted the company’s proprietary security innovations containing the latest features. These include:

Samsung Knox Matrix — which comes with updates to Credential Sync — enabling end-to-end encryption to backup or restore data on the Samsung Cloud. If a server is compromised or account details are stolen, user data is protected as data can only be encrypted or decrypted through the user’s device.

Mobile devices with One UI 6 will have access to passkeys — a digital credential technology that uses biometric recognition as authentication on websites and applications — marking a significant step towards a password-less future.

Beyond flagship mobile devices, Samsung Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and Galaxy A series smartphones that launch with One UI 6 or later² in 2024 — protecting more customers and their devices.

Tizen Reboot: Paving the Path for the Decade Ahead

Hobum Kwon, Vice President of Platform Team at Samsung Research, unveiled advancements to Tizen, Samsung’s Linux-based open-source operating system, and how the company is rebooting it for a new generation of devices.

“We’re always thinking of how to expand the Tizen Ecosystem — and as a result, the platform has a reliable and adaptable architecture built on our commitment to open innovation,” he said.

Recently, Samsung expanded Tizen to operate on new home appliances with larger displays, such as washing machines and ovens, to enrich the user experience by providing graphic information, convenient UI and useful video content. Alongside the expansion of applicable product lines, Samsung will boost developer support through a unified Tizen Software Development Kit (SDK) that includes a 2D and 3D combined graphics engine and a new Samsung Experience Services feature.

Tizen Screen: Your Window to a World of Possibilities

Bongjun Ko, Executive Vice President of Application Software R&D Group, Visual Display (VD) Business, revealed how Samsung is elevating the Tizen TV experience for users in their day-to-day lives.

“Whether it’s through a TV or smartphone while you wait for your train, these screens are part of our daily lives,” he said. “This is why we, at Samsung, are always innovating to deliver best-in-class experiences with Tizen, starting with the biggest screens in your home.”

Ko shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2^nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. Taking social interaction to new heights, Chat Together connects users with friends in chat rooms while they are watching their favorite shows, movies and sports. What’s more, the platform is adding Relumino Mode to Samsung TVs to create a more accessible and immersive viewing experience for those with low vision.

Tizen is opening its doors to a broader ecosystem of partners and developers, offering robust support and a dynamic environment to revolutionize how people connect, play and interact via screens.

Expanding the Galaxy Experience With One UI 6

One of the main highlights was the reveal of One UI 6, a transformative user experience designed for Galaxy devices. Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience (MX) Business, introduced this innovative upgrade, focusing on enhanced usability and intelligent photo and video editing. One UI 6 includes a fresh, intuitive look and feel with a revamped Quick panel, redesigned app interfaces and a stylish, exclusive typeface: One UI Sans.

Additionally, One UI 6 will analyze photos in the Gallery using AI features — such as Photo Remaster and Object Eraser — to suggest the most relevant editing options, helping users enhance their photos quickly and more precisely. Likewise, with Samsung Studio and its multi-layer video editing features, users have greater control when editing their content to freely add effects such as text, stickers and music with the video editing timeline.

Jeong also announced the highly anticipated Galaxy SmartTag2. With a compact design, improved battery life and IP67 rating for dust and water resistance, the SmartTag2 is set to redefine how users keep track of their belongings — giving more people greater peace of mind.

Building a Digital Health Ecosystem Through Connected Care at Home

Hon Pak, Vice President of Digital Health Team, Mobile eXperience (MX) Business, highlighted the importance of fostering strong connections among devices, data, consumers and services for more optimized digital health experiences.

“Our vision for Samsung Health is to build a healthier future for everyone,” he said. “It starts from the same place where many of you started your day today — at home.”

Samsung’s vision is recognized through strategic partnerships aimed at strengthening the digital health ecosystem. Samsung Privileged Health SDK provides access to the Samsung BioActive Sensor, giving partners increased flexibility to develop powerful, health-sensing capabilities in their applications. Samsung Research launched Samsung Health Stack 1.0 to support researchers with critical tools to advance their studies. The App SDK included in Samsung Health Stack 1.0 provides developers with the building blocks to streamline participant data collection, and Web portal provides researchers with a dashboard to monitor and manage research progress in an organized and easily readable way.

Additionally, Samsung partnered with the MIT Media Lab to focus on cutting-edge research in sleep and mental health monitoring. Together, they will develop novel, scientifically validated and accessible solutions that help people sleep better and improve their health, well-being and daytime performance. The collaboration highlights Samsung’s commitment to bolstering the wellness industry and enhancing the lives of users.

Savoring the Future of Cooking With Food AI

Nick Holzherr, CEO of Whisk, Head of Samsung Food Platform, expressed how new AI-enabled customer experiences will help people not only eat better but also make “Food Your Way.”

Samsung Food makes it easier for users to share their favorite dishes with the community and follow their favorite food content creators. With the app, users can explore new levels of customization and convenience in the kitchen, from grocery shopping and personalized recipe recommendations to automated cooking settings.

“Over the coming year, we’ll continue to grow our device connectivity across Samsung’s appliances, watches and phones,” he said. “I’m super excited about how we can bring software and hardware together to create value for our Samsung customers!”

Smarter Living, Every Day

To close out the presentation, JH Han returned to the stage to offer a final word on the company’s vision for the future of hyper-connected living. Leveraging its industry partnerships, Samsung is committed to redefining how individuals interact with technology — striving to make daily life more connected and convenient for users everywhere.

“Samsung’s new products and technologies need to be anchored by a solid ecosystem,” he said. “We are committed to fostering mutual growth with all the developers and partners here.”

Watch the video below to see the complete recording of the SDC23 keynote.

¹ Serving as Samsung Electronics’ advanced R&D hub, Samsung Research leads the development of future technologies for the company’s Device eXperience (DX) Division.
² Samsung Knox Vault availability may vary by model.

During the keynote, Samsung introduced new ways to create safer, healthier and more sustainable experiences through its multi-device ecosystem, which has been particularly enhanced by new SmartThings connectivity features and an updated Samsung Knox Matrix. The event also spotlighted One UI 6, the latest version of its class-leading mobile user interface, featuring an array of personalized styles and new features for an all-around smartphone experience.

“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge achievement and a profound responsibility,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “Samsung’s technologies connect countless people, products and services. I believe that if you — our developers and partners — join this journey of innovation, we can create greater opportunities and a brighter future together.”

CEO JH Han also emphasized that sustainability and security are the foundation to all of Samsung’s latest updates, as both values are essential for innovating responsibly in a new age of hyperconnectivity.

Smart Homes More Connected Than Ever

 Samsung’s vision of the connected home is deeply rooted in SmartThings and open innovation. Since applying the Matter standard last year, the total number of SmartThings users who have connected compatible products and services has increased to over 290 million. Now, the SmartThings Home API¹ makes it easier than ever for developers to create SmartThings-based apps, and the SmartThings Context API provides new ways to leverage AI and sensing technology for better user experiences.

Samsung is embedding SmartThings Hub functionality into existing and new products, including Samsung Sound Bars and Smart TVs, so users can quickly and easily start their smart homes from their connected devices. This Multi-Hub Network also means when it’s time to replace or add a device, there is a powerful and stable network of others ready to keep the smart home continue. These experiences are enhanced further with Samsung’s work with Aqara, who joined Samsung onstage to share how its Internet of Things (IoT) sensors work with SmartThings to create more intuitive and accessible smart homes.

Samsung also announced the second-generation SmartTag2 at SDC23. With battery life lasting up to 700 days,² an IP67 rating for water and dust resistance and a streamlined and smaller design, the SmartTag2 can follow lost items through rain, snow, and even underground with Bluetooth Low Energy (BLE) connectivity.

Bixby is increasingly integrating with SmartThings. This year, Samsung announced more intuitive command control for multi-device environment. Now, even if multiple devices are connected in the same space, Bixby intuitively understands which device is best suited to each command, with a deeper understanding of every scenario. In the future, Bixby will evolve to provide personalized experiences with simple commands by understanding users’ languages widely and optimizing their intentions.

As a growing number of connected devices come together to build these new experiences, security and privacy is more important than ever. Last year, Samsung introduced Knox Matrix, Samsung’s blockchain-based security vision for a future wherein devices connected in an ecosystem can protect each other — as well as their users. This year, Samsung is updating Knox Matrix’s key features including Credential Sync and Trust Chain. Samsung is also bringing Knox Vault to more devices including Samsung Neo QLED 8K TVs in 2023 and select Galaxy A series smartphones that launch with One UI 6 or later in 2024. Engineered for an age of hyperconnectivity, these advancements enable greater convenience and choice for users, empowering them with added ways to safely do what they love.

Tizen OS: Maximizing Developer Opportunities

Over the past decade, Tizen has effectively powered digital screens including TVs, home appliances, monitors and signs. This year, Samsung announced that Tizen is coming to even more devices including home appliances with a 7-inch screen while also boosting experiences with on-device AI and the Home AI Edge Hub. With Home AI Edge technology, appliances with lower computing power can request AI services to the devices in the house with strong computing resource such as CPUs and NPUs. This will ultimately make all devices in the home intelligent.

Tizen is also powering Samsung’s immersive gaming experiences, including the Samsung Gaming Hub which now supports 3,000 games on the cloud platform — a 300% increase since it was launched last year. And, with HDR10+ GAMING and Samsung’s IRIS tool for graphics developers, there’s never been a better time to explore the virtual worlds of gaming on Tizen.

Tizen is also offering increased support for the rising open-source semiconductor architecture RISC-V and the programming language RUST, alongside new features like the Remote Test Lab to test apps and experiences on Samsung TV devices in the cloud.

One UI 6: Enabling Your Galaxy, Your Way

The new One UI 6 offers more ways to make your smartphone experience easier to navigate, simpler to manage and a little more you. It includes a revamped Quick panel with a refreshed, intuitive look and feel with settings grouped together for easier use. With One UI 6 a new exclusive typeface has also been introduced: One UI Sans, to improve readability on digital screens. For photos, One UI 6 analyzes the photo you are viewing and suggests the most relevant AI editing tools all within one easy to access tool. And with Samsung Studio, you can make multi-layered edits to your video like adding text, stickers, and music exactly where and when you want within the video.

With its ability to provide a personalized and intuitive user experience alongside streamlined capabilities, One UI 6 truly lets users get more out of their smartphones than ever before.

Taking Health Care to the Next Level

Samsung Electronics further used SDC23 to share its enhanced health solutions based on the power of connectivity. New digital health experiences provided by SmartThings and Samsung Food, and a personalized sleep environment are enabled through the better connection of users, devices and services. To build on these experiences, Samsung announced its continued commitment of the Samsung Privileged Health SDK, which enables developers and partners to create digital health solutions using the Samsung BioActive Sensor.

Additionally, Samsung highlighted its latest clinical research collaborations with Brigham & Women’s Hospital, the MIT Media Lab, Tulane University and Samsung Medical Center with MIT Media Lab’s Dr. Pattie Maes joined Samsung onstage.

Samsung also shared more details of its new Samsung Food service, including the Food AI and Vision AI technologies, which offer a comprehensive food experience across all connected devices. This includes a creator program for recipe-sharing and services for grocery purchases, personalized recommendations, and more. Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management.

Samsung invites developers, creators, partners and others to join in its commitment to open innovation and better experiences enabled by connectivity. For additional information about SDC23, please visit www.samsungdeveloperconference.com.

¹ An application programming interface (API) is software that enables two applications to communicate with each other.
² Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Tested with results from a pre-release version of the device using inbox CR2032 battery. Actual battery life may vary depending on different usage patterns, device model, or the battery manufacturer.

“When Samsung first launched Bixby as a voice assistant, it was part of a vision to create a human-to-machine interface that makes life easier and can advance over time with Samsung Galaxy innovation,” said YoungJip Kim, Executive Vice President and Head of Artificial Intelligence Team in Mobile eXperience Business, Samsung Electronics. “Today, we introduce updates to build a more intelligent interface that is proactive and adaptive, giving people greater control over their mobile experience.”

Giving People Greater Control Over Their Mobile Experience

The new Bixby updates bring several new features and improvements that allow people to customize their user experience further, including the recent availability of Bixby Text Call¹ in English. Now, English speakers can answer calls from anywhere by typing a message, which Bixby converts to audio and communicates to the caller directly on their behalf.

Users can also personalize their Bixby Text Call voice. Using the new Bixby Custom Voice Creator,² users can record different sentences for Bixby to analyze and create an AI generated copy of their voice and tone. Currently available in Korean, this generated voice is planned to be compatible with other Samsung apps beyond phone calls. And for those who want to customize their wake word, Bixby now supports changes to the Custom wake-up³ phrase within Bixby settings as well, adding a new option to create a personalized wake-up phrase.

From Intelligent Assistant to Intelligent Platform

Today, Bixby can provide more seamless continuity and better attune to user needs with the introduction of new scenarios,⁴ including playing music depending on the type of exercise in Samsung Health or saving schedules in Calendar. Now, Bixby can better understand intent and process follow-up requests by understanding context and associating words previously used in interactions. For example, Bixby users can first launch a workout on Samsung Health and then ask Bixby to play music⁵ that best suits that exercise by saying “Play music for this workout.”

Enhanced Language Recognition, Processing and Response

In addition to these great new features, Samsung also expanded Bixby’s on-device AI support.⁶ Users can run key commands entirely offline, such as setting a timer, taking a screenshot or turning on the flashlight. By integrating on-device AI with its native applications,⁷ Samsung was able to further expand its language offering⁸ and capabilities with advanced AI-based voice dictation. These updates to Bixby will be made possible by the powerful innovation found in Samsung Galaxy devices, including the industry-leading performance that enables on-device AI applications.

Availability

Bixby updates will be available for Samsung Galaxy users in February⁹ through a software update. For more information, please visit www.samsung.com/global/galaxy/apps/bixby.

¹ Bixby Text Call is available on selective models including Galaxy S23, S23+, S23 Ultra, Z Fold4 and Z Flip4. It works on phones with One UI 4.1.1 or above for Korean and phones with One UI 5.1 or above for English.

² Bixby Custom Voice Creator is available on selective models including Galaxy S23, S23+ and S23 Ultra. It works on phones with One UI 5.0 or above. Availability of functions may vary depending on the device model. The application is available for download via settings within Bixby or the Samsung Phone application (native call app).

³ The feature is available in Korean as of date and on selective models including Galaxy S23, S23+ and S23 Ultra. Exact timing and availability of the updates may vary by market and are subject to change.

⁴ The eight scenarios are all currently available in Korean. More languages to be supported.

⁵ Supported music applications include Melon, Bugs, Genie and FLO as of date.

⁶ Availability of the on-device AI support may vary by market and model.

⁷ Supported native applications include those apps that require on-device AI support only.

⁸ The on-device mode currently supports English, Spanish, French, Italian, German and Korean.

⁹ Exact timing and availability of the updates may vary by user and market.

“When Samsung launched Bixby nearly five years ago, we committed to continue improving this intelligent platform with new technologies and key partners that enable more experiences,” said Young Jip Kim, EVP and Head of the Artificial Intelligence Team at the Mobile eXperience Business, Samsung Electronics. “We are proud to bring Bixby to the millions of people who speak Latin American Spanish, joining the more than 200 million¹ people already using Bixby from nearly 400 million² devices worldwide.”

Benefits of Bixby, Now Available in Latin American Spanish

Bixby is a powerful, intelligent voice assistant that helps Samsung Galaxy users navigate their devices and organize their lives, just like a real-world personal assistant. It can help launch apps and settings, remember appointments and tasks and generally reduce everyday hassles. Bixby can even communicate with others by answering calls, composing messages and more.

Intelligence depends on the ability to understand and engage with commands, regardless of phrasing. Until now, South and Latin American users had to use European Spanish with Bixby. The new support for Latin American Spanish will let them use local dialects, accents and nuances for more natural interactions with their device.

Latin American Spanish support means even more Samsung Galaxy users can now rely on Bixby’s intelligence and convenience, particularly in the United States, the second largest Spanish-speaking country and the region with the most Bixby users.

What Is Next for Bixby

Bixby has grown immensely in the past few years, as registered users more than doubled, surpassing 200 million in 2022.

At the recent Samsung Developer Conference 2022 in San Francisco, Samsung outlined other recent developments, including new Smart Home features. As users expand their connected ecosystems, Bixby’s voice control and seamless integration with devices will play an important role in monitoring and managing every room of the home.

Latin American Spanish for Bixby is available today for select Samsung Galaxy models including the Galaxy S22, Galaxy S21, Galaxy Z Flip4 and Galaxy Z Fold4 after going through a software update. Support for additional devices will roll out soon, including Galaxy S20 and Z Flip3 in December, with further expansion planned for early 2023.

¹ Based on our number of Bixby-enabled users during October 2022.
² Based on our number of Bixby-enabled Samsung devices across mobile, TV and home appliances.

In upcoming weeks, Samsung is excited to be bringing their latest One UI offering, One UI 5, to the millions of Galaxy users around the world with new features that offer everyone the freedom to choose their own mobile experience.

Read on for a closer look at what to expect from One UI 5.

Use Your Phone Your Way

One UI 5 represents Samsung’s most personalized mobile experience yet, designed to give people greater options for tailoring their devices exactly how they’d like — and this begins with communication.

The new Bixby Text Call¹ feature allows users to communicate in the manner that is most convenient to them. With Bixby Text Call, you can answer phone calls simply by typing a message. Samsung’s intelligent platform Bixby converts the text to audio and shares it directly with the caller on the line on your behalf, and shows you what the caller is saying by converting their voice to text. This feature is perfect for those moments when you need to communicate but can’t necessarily be heard, such as when on a busy train or at a noisy concert. With this feature, you can take your calls in any environment without being disruptive or missing a beat.

Match Your Phone to Your Lifestyle

What you need from your device can change throughout the day. The features you utilize for your morning routine to get you up and active might not be the same as what keeps you focused during the working day. With the Routines, you can trigger a sequence of actions on your device based on your activities, and with One UI 5’s Modes, you can create customized settings for different parts of your life from sleeping and relaxing to exercising and driving.

For example, while you’re exercising, your priority might be to mute notifications in order to stay in the zone and play music. Alternatively, when it’s time for bed, turning off sounds and turning on Dark mode can help you wind down.

One UI 5 also offers a fresh, new look and feel that makes the user experience more welcoming and seamless. From bolder, simpler app icons to a streamlined color scheme, Samsung has paid attention to the intricate details for a more engaging mobile experience.

Samsung also refined the notifications in One UI 5 to be more intuitive, making them effortless to read at a glance as well as offering more defined answer and decline buttons when receiving a call through the redesigned pop-up call display.

Beyond overall design aspects, personalization and the ability to express oneself is also a key part of everyone’s mobile experience. In order to take this to the next level, One UI 5 now supports easy and diverse customization directly within the lock screen. With just a few taps, you can trim a video to transform your most memorable moments into a moving tribute on your phone. You can make this lock screen feel even more customized by changing the wallpaper, clock style, and notification pop-ups all from one screen.

A Mobile Experience Built Around You

In addition to providing you with options to curate a customized look and feel for your device, One UI 5 also offers new features that help you get things done more efficiently. For example, widgets in One UI 5 come with exciting new options and the ability to keep your Home screen neat and tidy with new Stacked widgets. This new feature lets you drag and drop widgets on top of each other and swipe left or right to quickly and easily scroll through each one, to free up space on your Home screen and use it more efficiently.

In order to help further streamline mobile tasks and activities, One UI 5 also comes with new Smart suggestions for widgets. Based on your usage patterns and the context of your mobile activity, Smart suggestions automatically suggest apps and actions that make the mobile experience even more deeply personalized.

You can easily extract text from images and paste it into a note. Whether it’s quickly capturing event details from a poster you want to send to a friend, or easily saving a phone number from a business card, One UI 5 makes it easier than ever to be productive with smart text extraction.

Furthermore, you can also control all the devices connected to your smartphone in the new Connected devices menu, where you’ll be able to access all features that work with other devices such as Quick Share, Smart View and Samsung DeX. You also now get easy access to the Auto switch Buds menu, which lets you automatically switch your Buds from one device to another for more seamless inter-device operation.

Convenient Security and Peace of Mind

Samsung understands that there is no privacy without security, so in One UI 5, these two settings have been brought together in one clear, easy-to-navigate dashboard, making it easier than ever for you to keep your device protected and your sensitive information private.

This new Security and privacy dashboard has been designed to be as simple as possible to make quick and easy to understand your device’s status. With one quick glance, you can get a quick overview of your device’s security and find suggestions and warnings depending on the status.

To make sure your private information stays private, One UI 5 also features a new notification on the Share Panel² that warns you if you’re about to unwittingly share a photo that contains potentially sensitive information such as an image of your credit or debit card, driver’s license, Social Security card or passport.

Built for Galaxy Users, by Galaxy Users

Samsung has worked hard over the last few months to make sure One UI 5 provides our best mobile experience yet, and in order to make sure these changes resonated with real users, Samsung received feedback from the thousands of Galaxy users participating in our One UI Beta program.

The One UI Beta Program ensures that Samsung delivers mobile experiences that truly meet the needs of Galaxy users. Through this program, participants can get early access to the interface and share their feedback to help create the best experience possible. This year saw Samsung open up its Open Beta program for One UI 5 earlier than ever before to ensure everyone had access to the exciting new user interface as soon as possible.

Subsequently, the feedback received during this process has shaped the upcoming One UI 5 experience in more ways than one. From small details, such as smoother gestures for refined look and feel, to whole features, users informed the development journey. Users noted that the Security Dashboard was a much-valued feature, setting the stage for additional updates that give people greater control over their privacy, and feedback also showed that the new Bixby Text Call feature was seen as incredibly useful for answering calls in challenging environments. As a result, this feature is set to support English early next year.

Stay tuned to learn more about One UI 5 and how you can make your mobile experience exactly the way it should be — uniquely yours.

¹ Bixby Text Call is now available in Korean with One UI 4.1.1, and English version is planned for early 2023 via a One UI software update.

² Enhanced photo share feature is available only when system language is set in English (US) or Korean. In the case of ID, availability may vary depending on language.

With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before.

▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote

Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future.

Opening: A Seamless, Frictionless Experience

Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.”

▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022.

Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.”

A Home That Learns and Adapts Through SmartThings

Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung.

▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem.

Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website.

Matter: A Truly Harmonious Household Experience

At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.

▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration.

By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.

Industry Collaboration Making Device Ecosystems More Open

▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program.

Continuing with the theme of interoperability, Mark Benson, Head of SmartThings U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.

The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.

The Expanding Role of Bixby

Anil Yadav, Head of Bixby Lab at Samsung Research¹ America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”

▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio.

Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.

Premium Security and Privacy for an Integrated Household

▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix.

Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.

A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”

In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik.

A More Vibrant Content Ecosystem Than Ever

Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.

▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network.

Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.

Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.

Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.

“Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said.

Tizen’s Global Conquest

▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications.

Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.

Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.

“Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”

One UI 5 and the “Your Galaxy, Your Way” Philosophy

Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.

▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy.

“On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”

Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.

A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes

The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.

“I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.

In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.

▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research.

Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”

Closing: Building a More Sustainable Future With Samsung

To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.

▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies.

“I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”

Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.

“By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious.

Watch the video below to see the complete recording of the SDC22 Keynote.

▲ Attendees explore the latest Samsung products at SDC22 booths.

¹ Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

Samsung Electronics held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung.

During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.

“At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.”

Connecting Platforms and Devices With Calm Technology

Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music.

The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future.

Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November.

As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix¹ is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind.

Personalized Services for Better Experiences

In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TVs² and mobile devices — reached 100% growth in viewership,³ and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever.

After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience.

Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs.

Your Galaxy, Your Way With One UI 5

By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.⁴

Future-Forward Investment and Research

Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation.

The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development.

Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com.

¹ Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later.

² Samsung TV Plus is available for selected Samsung Smart TVs only.

³  Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021

⁴ Available on Galaxy Watch4 series and Galaxy Watch5 series.

The new smart TVs powered by Tizen follow the announcement of Samsung’s Tizen TV Platform Licensing program at the Samsung Developer Conference (SDC) in 2021. The licensing program allows other TV brands to take advantage of Tizen OS, which provides industry-leading smart features, content discoverability tools, apps and modern user interface for the ultimate smart TV experience.

To support the seamless adoption of Tizen OS, Samsung collaborates with a selection of partners on content licensing and hardware optimizations. These partnerships give many TV brands access to a whole world of entertainment that Samsung Smart TVs exclusively provide, while also allowing Tizen to leverage its ever-expanding ecosystem to strengthen its offerings. Key features that the users of the licensed TV brands will gain access to include:³

• Samsung TV Plus, Samsung’s free streaming TV and video platform that will allow users to enjoy hundreds of live channels, entertainment, news, shows and sports — for free.
• Universal Guide, allowing easy browsing and discovery of all content across different streaming apps, along with personalized recommendations so users can spend more time watching and less time searching.
• Bixby, a voice assistant platform that will provide users with more convenient way to explore smart TVs. Users can tell Bixby to search, watch, or perform various features.

Since Samsung teamed up with the Linux Foundation to unveil the first version in 2012, Tizen OS has made an exponential growth over the past decade. To date, around 200 million people from 197 countries are using Samsung Smart TVs powered by Tizen, and, the number is expected to expand with the latest addition of Tizen-powered smart TVs.

“2022 has been a memorable year for Tizen OS as we celebrate its 10^th anniversary and the very first Tizen-powered smart TVs available from other brands,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Starting with these new Tizen-powered smart TVs, we will continue to expand the licensing program and introduce Tizen OS and its ecosystem to more products and brands around the world.”

For more details, please visit www.samsung.com.

¹ Tizen TV brands include Akai, Bauhn, Linsar (distributed by Tempo), RCA, Vispera (distributed by HKC) Sunny and Axen (distributed by Atmaca).

² Akai, Bauhn, Linsar Tizen TVs are available as of September 2022 in Australia. Other brands will be available later in Q4 2022.

³ Available smart features may vary depending on country.

Samsung Electronics today announced it will host the Samsung Developer Conference 2022 (SDC22) at the Moscone North in San Francisco on October 12. The annual conference, which will be held both in-person and virtually, will highlight Samsung’s plans to evolve the SmartThings platform and collaborate with developers and creators to build next generation connected experiences for millions around the world.

At SDC22, Samsung is expected to share updates for its software, services and platforms, including SmartThings, to enable a better, more connected world for all. The company will showcase its vision for Calm Technology, where devices connect seamlessly for a more intelligent consumer experience that takes place instantly.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, will open SDC22’s keynote address by sharing more about the company’s vision. He will be joined by other Samsung executives, who will share the company’s strategies in areas like future technologies. Other speakers include:

• Sebastian Seung, President & Head of Samsung Research
• Yongjae Kim, EVP, Deputy Head of R&D Team, Visual Display Business
• Sang Kim, SVP & Head of Product & Marketing, Samsung Electronics America
• Jaeyeon Jung, VP & Head of SmartThings, Mobile eXperience Business
• Hyesoon Jung, VP & Head of Framework R&D Group, Mobile eXperience Business
• Mark Benson, Head of SmartThings
• Anil Yadav, Head of Bixby Lab, Samsung Research America

Beyond the keynote address, SDC22 will feature breakout sessions open to both in-person and virtual participants. These breakout sessions provide opportunities to collaborate and learn more about Samsung’s latest developer-focused platforms and tools, including Bixby, One UI 5, SmartThings and Matter, Samsung Wallet, Tizen and more, along with opportunities to explore partner ecosystems.

The onsite event will feature hands-on experiences in Samsung’s Tech Square, including opportunities to explore new SmartThings scenarios and Samsung’s latest innovations. The event will also feature networking opportunities and various onsite activities.

SDC22 will host additional activations for those joining online, including the Code Lab, where developers can collaborate and sharpen their coding skills.

For more information about the Samsung Developer Conference 2022, please visit http://developer.samsung.com/sdc. Further information can also be found on Twitter (@samsung_dev) and Facebook (@samsungdev) with the hashtag #SDC22.

In this second article, we’re exploring how SmartThings has been enhanced to become a built-in feature of your Samsung Smart TV and Smart Monitor,¹ so read on to learn more about how the 2022 lineup lets you take total control of your devices and your smart home — right from your sofa.

SmartThings, Opening Up an Era of the Smart Home Previously Only Dreamed of

As the devices we use at home have become more diverse, so, too, have the methods necessary to connect them. From Cloud to Cloud (C2C) connectivity, wireless (WiFi) connections and the Zigbee method, a variety of different systems available for us to control our homes with have emerged — a diversity that resulted in it taking a while for Internet-of-Things (IoT) to be cohesively applied within the home.

Previously, you would need a separate device, or hub, to act as a connecting bridge for these devices, ultimately impacting accessibility. Therefore, in order to help mitigate this inconvenience, Samsung, for the very first time in 2022, has integrated a built-in SmartThings Hub directly into the 2022 screen lineup, providing reduced latency and total control for more immediate smart home control experiences.

The Samsung Home IoT Hub — your SmartThings hub — is now built directly into your TV or Smart monitor, making it possible to easily connect, monitor and control all the connected devices in your house, all without a separate hub device.² This advancement is the first step towards Samsung’s fully-realized home IoT ecosystem.³

This innovative SmartThings Hub is not only compatible with hundreds of millions of devices, but has also been further expanded thanks to the introduction of an all-new interoperability standard. As the premier technology enabling connected living and driving the future of IoT, SmartThings recently announced the addition of a new smart home interoperability standard named Matter,⁴ which has been developed by Apple, Google, Amazon and others and allows for users to control Matter-enabled devices using their Samsung products.

With these innovative advancements in your SmartThings home control system, you are set to enjoy the utmost convenience with your 2022 screen — like never before.

Anywhere, Anytime and as You Wish With the 2022 SmartThings Hub

Thanks to the fully-integrated SmartThings Hub, your 2022 screen is a central hub from which you can conveniently control the smart devices you have around your home.

To make the smart home experience more enhanced than ever before, Samsung made sure to develop SmartThings Hub to be the most streamlined platform it could be for ultimate user convenience. Along with the greater screen real estate available on your 2022 screen for monitoring, making the process easier on the eyes, SmartThings Hub features an intuitive Map View interface that not only shows all your devices and their current status, but also where they are located in your home.

1. Map View: Locate IoT Devices in Your Home at a Glance

When you launch your TV or smart monitor for the first time, ‘rooms’ can be created automatically for you based on the location of your connected devices through SmartThings, and this will be displayed on-screen for you in Map View. If you want to further customize the layout of your devices, you can use your remote control to change the location of the device within the interface to match your actual room layout, and if you have the SmartThings mobile app, you can easily add rooms or change its location using Touch & Drag. You can even change room shapes to be polygons, if desired.

Say you’re settling down to relax in the living room with a good film after a long day, but suddenly realize you’re not sure if the lights are on or off in the garage, simply pull up SmartThings Hub’s Map View on your smart TV or monitor. Now, you can check and manage the status of your smart devices and then click back into your film for a truly hassle-free end to your night.

2. Voice Control: Manage All Your Devices With a Single Word

As well as streamlining the smart home management experiences that SmartThings brings to users, you can also enjoy smart experiences that may have previously seemed impossible with SmartThings on your 2022 Samsung screen.

For example, the always-on Voice Control capability provides you with next-level connectivity and control over your devices, no matter what you are doing and whether your screen is on or off. Thanks to Bixby, Samsung’s AI voice assistant, you can verbally switch your lights on or off or control a connected device, even while in the middle of a movie, just by saying ‘Hi Bixby’ to your screen.

3. Smart Doorbell: Check Out the Front Doorstep While Watching TV

Furthermore, the Smart Doorbell feature lets your smart home control radius expand as far as your front doorstep. Even if content is playing on your 2022 Samsung screen, a notification will appear on-screen when someone rings your doorbell, allowing you to see right through to who is waiting at the front door and even talk to them directly from your screen.⁵

With such convenience-first capabilities, the future of the truly connected smart home, something that Samsung has been working diligently towards, is getting closer and closer each day.

The Hub of Smart Home Life: Your 2022 Smart Screen

Although smart homes have been around for quite some time, the process of building a smart home ecosystem that allows all kinds of IoT devices to interoperate is still underway. Samsung intends to develop a smart home that is optimized for your in-home activities and that lets anyone easily build their own connected home, making it easy to harness the power of IoT for device control anywhere in the house — using just your screen.

The first step of this next-generation smart home ecosystem has been taken with the 2022 Samsung screen lineup. With your Neo QLED 8K or Smart Monitor M8, you can now enjoy easy and convenient control of all your smart home devices directly on-screen thanks to the all-new SmartThings Hub. Take a look at the video below to learn more.

Be sure to stay tuned for the final article in this series where we will be diving into even more smart features offered by the 2022 screen lineup, including those capabilities that let you manage your aesthetic and even your workouts more intelligently — directly from your screen.

¹ Models that support the SmartThings Hub include: QN900B/QN800B/QN700B/QN95B/S95B/QN90B/QN85B/Q80B/Q70B/Q60B/BU8/The Serif/The Frame/The Sero/Smart Monitor(M50B and above), released in 2022.

² Make sure to log in to the same Samsung account on your TV or monitor and your mobile SmartThings app.

³ To use products with Zigbee protocol, you must purchase a SmartThings Dongle (VG-STDB10A) separately.

⁴ Samsung also joined over 200 global companies in support of MATTER, a new standard for simplifying smart homes.

⁵ Ring Doorbell is currently the only solution supporting the 2-way talk function. It is set to be available on more solutions soon.

“Samsung Home Hub brings seamless connectivity to the smart home and makes users’ lives easier by understanding their preferences and setting their home devices and smart appliances up accordingly,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience at the Digital Appliances Business of Samsung Electronics. “The connectivity of our devices and the Samsung Home Hub’s intuitive interface allow everyone in the home to get through their to-do list quickly.”

Connecting a Broader Range of Devices

With Samsung Home Hub connecting to smart home appliances in every corner of the home, you can now manage your daily routine, handle chores and take care of your house, all on a single device. As a home controller, it gives you a sweeping view of your entire connected home and allows you to stay on top of everything seamlessly.

From launch, Samsung Home Hub will be able to connect to every product within the SmartThings ecosystem, including your Samsung smart appliances. Soon, you will also have direct connectivity to other devices in your smart home system, such as your lights and door lock system.

Customized Experiences With AI and SmartThings

For the first time ever, a broad array of customized, AI-based SmartThings services have been united and can be controlled from one dedicated device with the Samsung Home Hub. These SmartThings services fall under the categories of Cooking, Clothing Care, Pet, Air, Energy and Home Care Wizard.

To make dinner time easier, SmartThings Cooking allows you to conveniently search for, plan, purchase and prep weekly meals with Family Hub.  When it’s time to do the laundry, SmartThings Clothing Care connects to appliances like the Bespoke Washer and Dryer and the Bespoke AirDresser and provides customized care options based on your garments’ material types, your usage patterns and the current season. What’s more, SmartThings Pet allows you to check in on your pet with the smart camera on the Bespoke Jet Bot AI+ and adjust settings on appliances like the air conditioner to make the environment more comfortable for your pet.

Meanwhile, SmartThings Air can provide automatic dehumidification and connect with air conditioners and air purifiers to manage the air quality in your home according to your preferences. To help you save on energy costs, SmartThings Energy¹ on the Samsung Home Hub analyzes your usage patterns² and uses its AI-equipped power saving mode to help reduce your energy bills. And to stay on top of it all, SmartThings Home Care Wizard monitors all of your smart appliances, sends you notifications when parts need to be replaced and offers guidance if something goes wrong.

Elevated Usability With Bixby

Samsung Home Hub is an exclusive 8.4-inch tablet that can be operated from its dock or used on the go around the home. For voice control, the Samsung Home Hub has two microphones and two speakers to allow you to easily hear notifications and use Bixby voice commands. If you have a question, just ask Bixby. Featuring high-performance microphones, the Samsung Home Hub can pick up verbal commands spoken from the broader room when docked.

In recognition of its innovativeness, Samsung Home Hub received a CES Innovation Award from the Consumer Technology Association (CTA) ahead of CES 2022.

Samsung Home Hub will be available in Korea in March, and globally after that.

For more information about the Samsung Home Hub, please visit Samsung.com

¹ Available in Korea, the UK and the US

² Users can track and monitor energy consumption data with smart meters, through power suppliers and energy monitoring providers such KEPCO (Korea), DCC (UK), and Copper Labs and Eyedro (US)

During the event, Samsung highlighted its consumer-centric approach to innovation. In particular, the company showcased how advancements in AI, IoT and security work alongside the breadth of Samsung’s portfolio to create experiences that fit into how people live, ultimately unlocking a new era of connectivity and collaboration.

“We are proud of the pioneering work we are able to do in partnership with the creative developer community,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “As society becomes more closely connected through new tools and devices, we want to make people’s lives easier and smarter – wherever they are.”

Platforms Designed for Connected Experiences

A strong platform of technologies across AI, IoT and security enhances the consumer experience and accelerates the ability of developers to build creative applications. Samsung detailed its plans to strengthen core platform technologies such as Bixby, SmartThings and Samsung Knox.

During the SDC21 keynote, Samsung announced improvements to Bixby, which has become a central part of the user experience for more than 300 million Samsung devices. Bixby now uses on-device AI and deep neural networks to process commands on devices themselves. Thanks to on-device AI, this development makes the service up to 35% faster than before.

For developers, Samsung also announced the Bixby Home Platform, which serves as an intelligent layer between Bixby’s natural language processing and SmartThings. With the platform, voice commands can now be executed more intelligently, taking into account the state and context of various devices.

Samsung made further announcements with regard to SmartThings, including how the platform will be fully integrated with Matter, the newest standard in smart home compatibility. Matter solves developer interoperability challenges and with an expansive list of partners, will be the catalyst that makes smart home connectivity nearly effortless. SmartThings Hub software will also be embedded into the Samsung product portfolio, which includes Samsung Smart TVs and Family Hub refrigerators.

Samsung believes that consumer data and personal privacy is just as important as the experiences they enable. Samsung is committed to providing a seamless consumer experience, and to ensuring that its devices and services are secure from beginning to end. Samsung Knox, the company’s defense-grade security platform, offers built-in protection for more than 100 million Samsung devices. To further secure consumer data, the Samsung Knox Vault comes in a combination of security-specific hardware (a new secure processor and isolated secure memory) and new integrated software that shields the most secure data from the Android OS and applications. During the SDC21 keynote, Samsung highlighted the importance of collaboration and its philosophy of open innovation to improve security and privacy, reiterating its work to continue releasing security analysis tools as open source projects.

Samsung also outlined its Privacy Principles at SDC21, highlighting the three commitments that guide all innovation at the company: Protection, Choice and Transparency. With these principles, consumers, developers and partners are given the information needed to make decisions about how data is managed. The company offers users the option to review and manage their permissions from the privacy setting on their Galaxy devices and Smart TVs and discloses Samsung’s privacy policies through the Privacy Portal. Going forward, Samsung will collaborate with global security experts while continuing to release open source security analysis tools to make its ecosystems more secure.

Tizen Takes Smart TV to New Heights

Based on its ‘Screens Everywhere, Screen for All’ vision, Samsung continues to build on its position as the world leader in TVs by developing new experiences that enhance connectivity, functionality and immersive entertainment. At SDC21, Samsung introduced various ways that Samsung TVs are enabling new experiences, including:

• Video communication based on partnership with Google to allow users to enjoy better video calling on TVs via AI-enabled focus and zoom features.
• Samsung Health on Smart TVs that connects with a webcam to analyze movements and provide real-time feedback during a workout.
• More realistic gaming thanks to HDR10+, with automated settings for low latency and HDR calibration.

For enterprises, Samsung will launch Tizen for Business. This service supports interactive e-boards in schools, kiosks in malls, and even displays in restaurants, airports and subways. With new management portals, businesses can conduct real-time monitoring and control screens remotely, easily applying settings to multiple devices with one simple touch.

With the Tizen TV Platform Licensing, manufacturers who want to introduce a premium TV platform like Tizen can do so quickly with minimal cost. This enables them to use the Tizen TV presence to promote their products in the Smart TV market, and ultimately, help more consumers enjoy Tizen.

Innovating Across the Galaxy Ecosystem

Samsung provides a user experience that meets the needs of all users and devices. And with an expanding range of device types and form factors, developers have a breadth of opportunities to innovate in new ways.

At SDC21, Samsung introduced the new One UI 4, the latest version of its user interface for mobile devices. One UI 4 will provide new levels of customization to enable users to create an experience and a device that is truly theirs. It combines Samsung’s leading privacy and security features with options for users to personalize permissions so that they are always in control of their data when using a Samsung device.

Samsung demonstrated the possibilities of One UI 4 to developers at the event, particularly for foldable devices such as the Galaxy Z Fold3 and Z Flip3. Thanks to One UI 4, users will be able to make use of features such as Flex mode and Multi-Active Window, which enable users to enjoy more intuitive and user-friendly experiences that are unique to the foldable form factor. SDC21 also included a Galaxy Watch session that showcased developer tools to help them build new apps in the new watch app ecosystem.

Samsung invites developers and partners on its journey to bring new and secure experiences to life. For more information about the Samsung Developer Conference 2021, please visit developer.samsung.com.

Voice Recognition With Bixby: More Convenient Than Touch

Artificial intelligence (AI) enhances the performance of all kinds of devices essential to our daily lives, including smartphones, tablets, TVs and more. In particular, AI-powered voice recognition facilitates more seamless interactions between these devices. Principal Engineer Joohwan Kim from the AI ​​Client Development Group, Mobile Communications Business at Samsung Electronics, shares below how the Bixby voice assistant platform is set to enable more convenient experiences – using just your voice.

Q: What does the newly updated Bixby voice assistant platform look like?

Bixby aims to be the best voice interface able to control multiple Samsung devices using only a small amount of data. From this standpoint, we focused on providing a unique user experience that only Galaxy can provide when developing Samsung’s latest devices. For example, Galaxy Z Flip3 provides a Bixby function that allows users to utilize the Cover Screen, and Galaxy Watch4 series includes hands-free functionality.

Bixby has advanced in many ways as an AI platform, and, in terms of the engine, it supports Automatic Speech Recognition (ASR) on-device. Because it processes users’ voices immediately from within the device itself, it is fast and secure in terms of privacy protection. Moreover, the development of Bixby Home Platform further expands the range of supported devices. What used to require multiple voice commands is now possible with only a single command that the device understands and performs accordingly.

Q: What are the areas of possible collaboration with developers around the world for the Bixby Platform?

There are several ways third-party developers can participate in Bixby. They can develop various voice services using Samsung’s AI engine in our smartphones, watches and Family Hub. This service, called a capsule, is provided by the Bixby Developer Center. We have also updated the developer tools to make debugging and natural language learning easier, and to allow convenient use of various UI components, all of which will be presented at SDC21.

The update being announced will make it possible to use for developers to harness multiple contexts when adding devices. Smarter device control has been made possible by Bixby Home Platform, an intelligent layer which sits between Bixby Voice – which provides natural language understanding and issues commands – and SmartThings’ Internet of Things (IoT) layer – which provides connection and operation between devices. Commands that previously had to be made individually for separate devices can now be more efficiently undertaken using the Bixby Home Platform. We are introducing this tool at SDC21 and currently working on providing it to third-party developers in the future.

Enjoy More of the Content You Love: Samsung Smart TV’s Tizen

In the past, TVs were evaluated only on their resolution and design, but given changing lifestyles and user demands, the kind of content a TV is able to provide has become paramount. Thanks to the Tizen platform, Samsung’s Smart TVs are able to provide users with a wide range of content able to suit any taste. Ju-hyun Choi, a Staff Engineer at the Software Development Group, Visual Display Business at Samsung Electronics, describes below how Tizen has evolved to provide partners with the optimal environment in which they can develop with wide compatibility and stability.

Q: What are the new functions of Tizen Web Platform for Samsung Smart TV?

Through a powerful web standard technology called WebAssembly, high-performance web apps can now be developed on Samsung Smart TVs. For SDC21, we have prepared an upgrade plan that allows for the installation of the very latest web features for previously-released Smart TVs.

Q: The competitive edge held by Tizen-based display products has been strengthened thanks to the cooperation of partners from various fields. What are your future collaboration plans?

We are currently working on web-based cloud games, with the goal of allowing users to play the latest games on their Samsung Smart TV equipped with the Tizen platform – all without the latest consoles or expensive graphic cards. In order to achieve this, we are working closely with our current service partners. The Tizen platform, an open source-based operating system (OS), is open to everyone and we are working to provide the best possible development environment to developers that features a wide range of compatibility and development tools.

A Must for Innovative User Experiences: On-Device Personalized Neural Networks

Recently, on-device AI technology has been garnering attention. In the past, a high-performance cloud server capable of performing complex calculations was required in order to run AI-based apps, but when the neural network used in AI apps runs within the device, many advantages for users emerge. Jihoon Lee, an Engineer at the On-Device Lab at Samsung Research, explains below the role of on-device AI and cooperation with developers.

Q: On-device AI is considered a must for powerful and innovative consumer experiences. What kind of benefits will users enjoy from using it?

The biggest advantage offered by on-device AI is that the privacy of the users is maintained since all processing occurs on-device. Developers, too, will be able to provide services that are that much closer to the users, while also free from privacy concerns. For example, a camera app that harnesses facial recognition will not share sensitive data with a server if the AI is run on-device.

Another advantage is that on-device AI models can be used without an Internet connection or any mobile data consumption. For example, if a certain on-device AI model is required to be on constant low-power standby, the necessity of an Internet connection or data consumption could be a big limitation. With on-device AI, user application experiences are improved since there is no need to send data to a server and wait for results – resulting in reduced response times.

Thirdly, one is able to create custom AI directly on their device. Previously, the concept of personalizing the already-deployed AI firsthand was unexplored, as there was no framework to help train a deep-learning model on-device. Moving forward, we expect that NNTrainer, which we are presenting at SDC21, will play a big role in better recognizing a user’s face, their accent and even their pets to automatically create photo albums based on their furry friends – and more.

Q: In the future, what kind of synergies can be expected in this field through cooperation with the developers present at SDC?

Ultimately, we hope to bring users closer to AI through on-device training and personalization. We look forward to developers who attend SDC21’s sessions recognizing and utilizing NNTrainer in order to provide AI that is closer to users. Following such collaboration, NNTrainer, currently in its initial stages will become an even more mature framework. Since it is being developed as an open source, anyone can search for it and contribute directly.

Developing Watch Apps for Wear OS Powered by Samsung

Won-Hee Seo, a Staff Engineer at the Strategic Partner R&D Group, Mobile Communications Business at Samsung Electronics, below introduces the new developer tools and benefits of creating watch apps for the Wear OS Powered by Samsung platform, running on the Galaxy Watch4 series.

Q: It’s now easier to develop a great watch app for the Wear OS ecosystem. What are some new helpful experiences that will be available to users?

With the Galaxy Watch4 series, the most loved and used watch apps and services have been optimized for the new Wear OS Powered by Samsung platform. In addition to Samsung and Google services and apps such as Google Maps and YouTube Music, users will also have access to their favorite watch apps available for download in the Google Play Store. In particular, health-related apps, including Sleep Cycle, are starting to launch and are growing in popularity.

Many developer partners have started to work with the new tools available for the Wear OS platform, which has led to the release of many useful apps.

Moreover, we have launched Watch Face Studio, a new developer tool that makes it easy to design watch faces. Thanks to this tool, designers and developers will be able to create more watch faces, which provides users with a greater variety of watch faces to choose from, helping them to further personalize their watch with their own tastes.

Q: Throughout this session, you discussed the development of new watch apps with other developers. What was at the center of the discussion?

A total of four watch-related sessions were arranged for SDC21: one Highlight Session and three Tech Talk Sessions. They provide all the necessary information for developers, such as the developer guide, in order to help them more easily create diverse watch apps and services. In order to help stimulate the watch face market, a session was also added to SDC21 to provide a detailed introduction to the Watch Face Studio tool that is set to allow designers and developers to easily design and create faces.

At SDC21, the company plans to share its latest updates in software, services and platforms with thousands of developers and creators to enable smarter, more seamless connectivity across devices. The attendees will be able to discover opportunities to create cutting-edge solutions for millions, leveraging Samsung’s expansive ecosystem.

DJ Koh, President and CEO of Samsung Electronics’ IT and Mobile Communications Business Division, will open SDC21 by addressing which direction Samsung’s strategy would head to bring innovation to consumer experience.

The following keynote speakers are lined up to discuss Samsung’s strategies for platforms and ecosystems with topics ranging from security, privacy to various platforms including Bixby, SmartThings and Tizen:

• Daniel Ahn, Senior Vice President, Mobile Platform Center
• Samantha Osborne, Vice President, SmartThings Inc.
• Jeongsook Lee, Vice President, Customer Experience Office
• Yongjae Kim, Senior Vice President, Visual Display Software R&D
• Bill Mandel, Vice President, Visual Solution Lab, Samsung Research America
• Janghyun Yoon, Executive Vice President, Mobile Software R&D

SDC21’s highlight sessions consist of three groups. The first one, Platforms Designed For Connected Experiences will explore Bixby and SmartThings’ cross-device experience and how Samsung plans to make the vision of the future Smart Home a reality.

The second session Innovating Mobile Experience Across Samsung Galaxy Ecosystem will take a look at the One UI 4’s innovations and foldable device design process to help developers optimize their own apps for a growing number of foldable devices.

The third session, The Evolution of Tizen and Innovative Screen Experiences will peer into Samsung’s new Smart TV services and how its ecosystem has enhanced with Tizen 6.5.

Furthermore, developers who want to keep abreast of industry insights and state-of-the-art technology will find Tech Talk sessions from Samsung’s top experts very helpful. For those interested in the latest Samsung technology, it is highly recommended to visit SDC21’s Digital Tech Hub, a digital exhibition of the Samsung technology with easily accessible resources.

Code Lab will offer an opportunity for developers to boost their skills with a hands-on coding experience with sample applications for testing simple scenarios. Developers can even try their codes on cutting-edge devices like Galaxy Z Fold3 and Galaxy Z Filp3 via remote access.

In recognition of content developers for excellence in design, innovation, quality and performance, the winners of the 2021 Best of Galaxy Store Awards will be announced in SDC21.

The developers and even end-customers will have the chance to win a Galaxy Z Flip3 by participating in digital badge collection on the SDC21 website. By watching sessions and participating in Code Lab and Hacker’s Playground as well as social media events like #mySDCstack and securing five or more digital badges, participants will earn the chance to win a Galaxy Z Flip3.

The SDC21 will be broadcast on Samsung Newsroom and the SDC website on October 26, at 10:00 a.m. Pacific Time. For more information about the SDC21, please visit https://developer.samsung.com/sdc. Further information can also be found on Twitter (@samsung_dev) and Facebook (@samsungdev) with the hashtag #SDC21.

Make Control and Discovery Effortless

Thanks to a wider range of voice assistant options, Samsung Smart TV users now have faster access to their favorite entertainment, real-time answers on screen, and the ability to seamlessly control their smart home devices with a voice assistant of their choosing. By activating voice commands, users can easily browse channels, adjust the volume, control playback, open apps and much more.

“The use of voice assistants on our Smart TVs has grown exponentially since Bixby’s launch in 2018,” said Seline Han, Vice President of Visual Display Business at Samsung Electronics. “With Google Assistant and Amazon Alexa now supported, we are inviting our consumers to ask even more of their Smart TVs.”

Entertainment lovers can now use their preferred voice assistant to discover new content instantly with an effortless search by genre, director or actor. In addition to finding new TV programs and films to watch, viewers can ask Alexa, Bixby or Google Assistant to provide the weather forecast, find out the latest game scores or play their favorite tunes. With Google Assistant, viewers will also have access to the Google services they know and love to help streamline their days, including Google Search, Photos, Maps, Calendar and more.

“By bringing Google Assistant to Samsung Smart TVs, we want to connect your living room with the rest of the smart home and help you better manage your day, across your favorite Google services,” said Jack Krawczyk Director, Product Management for Google Assistant. “With our collaboration with Samsung, we are able to offer help from Google assistant to more people around the world right from the big screen.”

Users can add another hub to any room in the house with Samsung Smart TVs which can now be used to control the lights, set the thermostat, set an alarm or perform any other tasks under the command of a household’s existing voice assistant.

“Amazon Alexa on Samsung Smart TVs is designed to delight customers with an enhanced entertainment experience. Beyond navigating video and music content with ease, customers can also connect their Alexa built-in TVs with over 100,000 smart home devices, to make everyday tasks more convenient,” said Aaron Rubenson, Vice President of Alexa Voice Service and Alexa Skills. “Our collaboration with Samsung continues to bring customers the convenience of voice control on Smart TVs while giving customers access to their voice service of choice.”

Samsung Smart TVs Speak Your Language

Since the integration of Amazon Alexa across Samsung’s Smart TVs earlier this year, voice assistant support has been made available to Samsung Smart TV users in 14 countries globally.

Google Assistant is now available in the UK, France, Germany, Italy and will be rolling out to 12 countries by the end of this year.¹

For more information, please visit www.samsung.com.

¹ Available in the UK, France, Germany, Italy by late October and in Spain, Brazil, India and South Korea by late November.

While the stunning display, seamless syncing with Microsoft services, and upgraded S Pen have already made headlines, there’s still more to discover about Samsung’s most powerful Note series yet.

Check out these five hidden tips and tricks that will help you get the most out of your experience with the Galaxy Note20 series.

Capture More of the Moment With Single Take

The Galaxy Note20 and Note20 Ultra’s camera introduces an improved Single Take experience. The AI-powered feature now allows you to capture up to 14 types of photos and videos simultaneously within five to 15 seconds of capture time. To use the feature, open the Camera app and tap Single Take mode from the menu options. Set your capture time by tapping the timer above the camera menu and sliding the timer bar to your desired setting. Then, tap the shutter button, pan around, and the camera will automatically capture the best clips. After finishing, tap the preview thumbnail and you will see optimized results for the scene you captured.

Make Your Personality Shine in Portraits

The upgraded Single Take mode on the Galaxy Note20 series isn’t just giving you more time to shoot – it’s also allowing you to do more with the results. Color Picking Portrait has been added to Single Take, allowing you to take studio-like portraits by choosing a background color to make your subject stand out.

Share Wi-Fi With Friends

We’ve all felt the frustration of repeatedly sharing the Wi-Fi password when having guests over. The Galaxy Note20 series removes that pain by allowing you to request Wi-Fi access information from near-field devices with people in your Contacts. Your friends can then share the password with you, making it easy to log in to new Wi-Fi networks.

Find the Highest Quality Wi-Fi Connection

When connecting to Wi-Fi in public spaces, the Galaxy Note20 series also makes it easy to find the fastest and most stable signal. When searching for Wi-Fi, the Galaxy Note20 series provides information about the login requirements and quality of the connection below the name of the network, so you can easily find the most stable, secure connection every time.

Share Your Favorite New Song With a Friend

Nothing brings friends together like a shared love of music. The Galaxy Note20 series makes sharing your latest favorite song easy with an upgraded Music Share experience. While previously the feature only allowed music to be played on devices connected to a shared friend’s phone, on the Galaxy Note20 series, you can listen to the Buds connected to your phone and the Galaxy Buds connected to your friend’s phone. Simply turn on Music Share, select your friend’s Buds, and both Buds will play the same music.

Take Control Over Video Watching With Bixby

The Galaxy Note20 series gives you more control over your video watching experience with Bixby voice control. While streaming your favorite show from your phone, you can seamlessly switch to the TV screen by telling Bixby: “Play this show on TV.” You can also switch back by saying “Play this show on mobile again” for a smooth, continuous viewing experience.

If you missed a scene or want to skip ahead, voice control makes it easy by giving you the power to rewind, fast forward, pause, and play content. Voice control can also help you search for something to watch by telling Bixby to play the title of your favorite show.

At CES 2020, Samsung Electronics unveiled Digital Cockpit 2020, which utilizes 5G to link features inside and outside the vehicle and provide connected experiences for drivers and passengers alike.

Digital Cockpit 2020 is the third co-development between Samsung Electronics and HARMAN International, and combines Samsung’s telecommunications technologies, semiconductors and displays with HARMAN’s automotive expertise. The solution enables seamless two-way connections between the home, the office and all the other spaces that users may visit while providing personalized experiences and in-car infotainment. What’s more, smart features enabled through Bixby actively support the driver, further reinforcing safe driving.

Digital Cockpit 2020 incorporates eight displays inside the vehicle, as well as eight cameras. The solution utilizes Samsung Exynos Auto V9 SoC (System on Chip), a semiconductor for vehicle electronics, and Android 10, which allow for several features to be run at the same time.

Tailored Infotainment Delivery

Once the driver logs in using either facial recognition or a smartphone fingerprint reader, the Center Information Display can be used to show the driver’s schedule and a range of other information.

The Digital Cockpit’s Front Display provides visual navigation information and is positioned to ensure that the driver keeps their eyes on the road. It is equipped with QLED Local Dimming¹ technology and split-screen mode to allow passengers to make use of the display without distracting the driver.

The Dashboard Display, which is seamlessly incorporated into the vehicle’s interior design, is positioned under the Front Display and delivers visual notices and alerts.

When the driver activates Samsung’s Bixby voice recognition service, this display shows a Bixby animation that listens to the driver’s commands.

The Console Display is located under the Center Information Display. It can be set up to control various features and the functions of other displays, as well as the vehicle itself.

Passengers sitting in the back seats can connect their personal tablets to the Digital Cockpit and use them to control things like air conditioning, ambient lighting and vehicle speakers. They will also be able to enjoy multimedia content and other services provided by the system on their devices once they are connected.

When the driver or passengers connect their mobile devices to Samsung DeX² for vehicles, they will be able to read and work on documents from their PCs on the car’s Center Information Display. The display also has a feature that allows users to connect multiple mobile devices at the same time. Unlike the 2019 Digital Cockpit, the 2020 solution allows for these connections to be made wirelessly.

The Digital Cockpit 2020 also features multi-zone audio, which allows each passenger to listen to their own music via speakers embedded in the headrests of their seats.

Enhancing Safety According to Individual Needs

On the back of the vehicle, micro LEDs on the external tail lamps are used to form the 53.7-inch Tail Display. With V2X (Vehicle to Everything) communication technology and the Tail Display, the vehicle can share messages and communicate the driver’s status to parties outside the vehicle when required. For example, the display might show messages such as “roadworks ahead” and “pedestrians approaching”, among others.

Inside the vehicle, two 7-inch displays – one on the left and one on the right – serve as displays for the Camera Monitoring System, which replace the conventional side mirrors in the Digital Cockpit 2020. The system monitors possible risks on the rear lateral sides of the vehicle while the user is driving or parking. In addition, the driver can adjust the areas that the cameras monitor according to their preferences.

Meanwhile, the Cabin Talk feature allows the driver to conveniently talk to the passengers in the back seats without needing to turn their head.

Smarter “Bixby in the car” Actively Communicates with Drivers

Digital Cockpit 2020 operates based on the Android platform for cars. This allows Samsung’s integrated IoT platform SmartThings to work in tandem with the revamped “Bixby in the car” to enhance connectivity by allowing the vehicle to actively communicate with the driver. For example, when someone visits your house, Bixby in the car detects the visitor via SmartThings and notifies you of the visit. Not only that, but Bixby can also make suggestions regarding turning lights and home appliances on at your house while you’re on the way home.

What’s more, Bixby in the car also monitors the driver’s status via the Driver Monitoring System, and tailors its suggestions to the driver’s perceived needs. For example, when you are growing drowsy during a long-distance drive, the system may suggest turning on some music, or taking other precautions to combat drowsiness.

Smarter Bixby in the car establishes an environment that is carefully tailored to suit the driver’s needs and circumstances. What’s more, the system actively monitors the status of the vehicle (things such as engine oil levels), and Bixby alerts the driver when a visit to a maintenance shop is needed.

¹ Samsung’s QLED Local Dimming technology allows for the brightness in the screen to be selectively adjusted according to what is being displayed at the time

² Samsung DeX is a service that allows mobile devices to connect to and realize an environment similar to a PC anywhere, anytime

The 2020 QLED 8K lineup provides consumers with an unprecedented viewing experience and unparalleled smart home integration. It leverages the power of enhanced AI (Artificial Intelligence) technology to improve audio, video and smart capabilities. Plus, it offers a range of smart features powered by Tizen, making it easier than ever for consumers to use voice commands and access new features like Tap View, Digital Butler and Samsung Health.

The ultimate expression of these different innovation is the new, flagship Q950TS QLED 8K TV, which is the first TV in the industry to feature surround sound audio, true-to-life 8K resolution and a stunning, ultra-thin form factor.

“8K resolution has the potential to transform our industry. Screens over 75” are the fastest growing segment in the market, and that segment is where 8K resolution matters the most,” said Joe Stinziano, Head of Consumer Electronics Business at Samsung Electronics America. “Our 2020 8K lineup demonstrates the power of this potential. Its unprecedented immersive capabilities and unparalleled smart features empower consumers to pursue their passions more simply and more comprehensively than ever before.”

Reinventing TV Design

The Q950 practically eliminates the bezel around the display to create a screen-to-body ratio of nearly 99 percent, the largest in the market. When watching from about ten or fifteen feet away, consumers experience a stunning Infinity Screen effect where the bezels seem to disappear. The result is an even more immersive viewing experience that eliminates the boundaries between the TV and its surroundings.

In addition, the Q950 is only 15 millimeters thin across the entire display. In combination with a completely flat black panel, the Q950 can lay flush against the wall or create a striking silhouette when placed on a media stand.

Redefining Picture Quality

The 2020 QLED 8K lineup reflects Samsung’s commitment to leading the industry in the implementation, adoption, and playback of 8K resolutions. Every model in the lineup will meet the requirements of the 8K Association’s Certified Test Specifications as well as the CTA 8K Ultra HD Display Definition.

At the same time, the QLED 8K lineup is among the first in the industry to support the playback of native 8K content. In 2020, consumers will be able to enjoy and stream AV1 codec videos filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will ship with this capability built-in.

And, Samsung is working with partners like YouTube to create pathways for streaming native 8K content.

In addition to building out the 8K ecosystem across the industry, the QLED 8K lineup helps consumers to experience the power of 8K resolution even when they are watching lower resolution content. Based on powerful Samsung semiconductor technology, the Q950’s next-generation Quantum Processor 8K features improved AI upscaling capabilities that use machine learning to analyze and identify the characteristics of individual pixels. It then restores different elements of the image to create a pristine 8K picture, regardless of the content source.

The Q950 also leverages the power of AI to ensure that nothing distracts viewers from their content. While traditional TV sensors can only adjust screen brightness based on the ambient light within the room, Adaptive Picture accounts for the distribution of light within the particular scene, ensuring that the TV can maintain a clear picture in bright rooms while still maintaining contrast.

Another common issue for consumers streaming content is the speed of their internet connection. AI ScaleNet ensures a smooth streaming connection by optimizing the available network bandwidth. It compresses content as it leaves the content provider and then restores it after it reaches the TV to effectively cut in half the bandwidth needed for consumers to stream content. Samsung Electronics is continuing to work with Amazon on this feature, utilizing AI ScaleNet from standard definition to 4K in Prime Video.

Reinvigorating Sound Performance

Since audio as important as video when it comes to an immersive streaming experience, the Q950 delivers some of the best TV audio on the market. It features speakers on every side of the display, as well as sub-woofers in the back. When combined with Object Tracking Sound+, which uses AI-based software to match the movement of audio sound with the movement of objects on the screen, the Q950 can deliver crisp and clear 5.1 channel surround-sound.

The Q950 can also adjust the volume of dialogue in response to common sounds like a blender or vacuum cleaner. Active Voice Amplifier (AVA) helps the 40% of U.S. consumers who say that these sounds tend to distract them while they’re watching TV by detecting the these noises and automatically enhancing voice clarity.

Finally, the Q950 is uniquely capable of using its built-in speakers as an additional audio channel when connected to a 2020 Q Series soundbar like the Q800, a 2020 CES Best of Innovation honoree. Q-Symphony pairs the audio from both devices together to create a dynamic and multi-dimensional soundscape.

Reinventing the Viewing Experience

Consumers today have access to—and are consuming—more streaming content than ever before. That’s why the 2020 QLED 8K TV line offers unique features that help consumers to better enjoy their content and interact with their different devices.

In 2020, Bixby, the Samsung’s AI assistant, is getting even smarter. Consumers can use their TV to change the mood of a room. For example, if they tell Bixby to create a calm atmosphere, the TV will then display a relaxing backdrop on the screen. In addition, Samsung will offer multiple voice assistant options in order to provide consumers a choice by integrating Amazon Alexa and the Google Assistant into Samsung’s 2020 QLED 8K line. Now users will enjoy easier access to the content they love, with expanded smart home and TV control capabilities.

The Q950 features a new and improved Universal Guide that uses AI-based algorithms to analyze the type of content that consumers watch, as well as the services and TV channels that they tend to use, to offer recommendations uniquely customized to their specific habits and tastes.

Through Samsung TV Plus, Samsung’s free smart TV video service, consumers can easily access new content, even if they have cut the cord. With just an internet connection, consumers can instantly access news, sports, entertainment, and more—with new options joining all the time. There are currently nearly 100 channels on Samsung TV Plus, including CBSN (CBS’s 24/7 live digital news channel), Yahoo Finance, Lively Place (from A&E Networks), Bon Appétit, VEVO, Outside TV+, and much more.

Reimagining Connected Living

The 2020 QLED 8K lineup accounts for the evolving ways in which consumers use screens today through innovative new features that integrate into modern lifestyles.

Because four out of every five people do not get enough regular exercise, Samsung has developed a fitness and wellness solution designed to fit around consumers’ hectic schedules. The Q950 can serve as the central hub for fitness and mindfulness within the home through the launch of Samsung Health on TV. Through Samsung Health on the Q950, consumers will be able to see their activities, track their progress, and pursue shared fitness goals with the entire family. Plus, they will have access to free and exclusive content from leading partners, including Calm, Fitplan, Jillian Michaels, Echelon, obé fitness, and barre3 and more.

In addition, more consumers are using their mobile devices while watching content on their TVs, even though it can be difficult to see everything happening on both devices. Multi-View ensures that these consumers won’t miss a thing on either screen by projecting the screen of the consumer’s mobile device onto the TV alongside a separate window for their TV content. With 14 different layouts, users can customize their viewing experience, from side-by-side viewing to picture-in-picture viewing along with several other options.

To create an even more streamlined experience for consumers, the Q950 also offers novel ways of mirroring your mobile device and controlling your home devices. Tap View empowers consumers to mirror their phone screens to the TV just by touching the two devices together. And with Digital Butler, consumer can control more devices than ever before by using infrared technology to detect and control non-IoT devices within the home.

Samsung home appliances’ seamless connections are all part of the company’s “Intelligence of Things” vision, which envisions a world in which the devices around us are constantly communicating with one another in ways that simplify our day. To demonstrate how the devices take the work out of housework, we present a typical Sunday in one of these connected homes.

[7 a.m.] “Hi Bixby”

You’ve got a lot to do today, so you wake up early, kick off the covers, and start to map out your day. To check the weather forecast and fine dust level, you could reach for your phone and check a weather app, or switch on the news on your TV. Or, in the true spirit of a lazy weekend, you could do those things faster and easier with Bixby, Samsung Electronics’ convenient intelligence platform, which offers users personalized services powered by natural interactions.

With Bixby, everyday tasks like checking the weather and fine dust level are as easy as uttering a simple voice command. To make their lives easier, Bixby learns users’ usage patterns and frequently used apps, and gets smarter and more useful with time.

[9 a.m.] Laundry Made Simple

Samsung home appliances’ smart features were designed to take the stress out of finishing household chores. To simplify laundry cycles, Samsung introduced Auto Cycle Link¹, a clever feature that links compatible washers and dryers so the dryer can automatically select an optimal setting once the wash cycle has ended.

[11 a.m.] An AI-powered Meal Planner

Figuring out what to whip up for lunch has also become simpler thanks to Samsung’s Food AI, which keeps you up to date on what you have in your fridge. The technology understands the preferences of each family member, and recommends appropriate recipes to suit various tastes and diets.

It also makes it easier to keep tabs on ingredients. Utilizing image-recognition technology, which detects the names of the items you have in your fridge, it allows you to easily monitor the freshness of various ingredients. It also enables you to search for recipes for dishes that you can prepare with the ingredients you have, and lets you shop online for any additional ingredients that you might need.

[1:30 p.m.] A Kitchen That Prepares Itself

Once the user selects a recipe, Samsung’s Food AI will preset their appliances accordingly so they can focus on preparing a delicious meal. Running a kitchen in which your appliances prepare themselves may make you feel like you’re cooking with a team of sous-chefs by your side!

The hood and cooktop’s pairing feature offers a simple way to keep the air in the kitchen fresh. The hood automatically activates when any of the cooktop’s burners are turned on, and switches off when the burners are turned off. When you need some fresh air, your air purifier’s window-checking feature² springs into action, switching the air purifier off when the window is open, and turning it back on when the window is closed.

[3 p.m.] Self-monitoring Appliances

While it’s true that appliances need to be checked regularly to ensure that they’re performing efficiently, it’s not always easy to remember to do so. That’s where Samsung’s AI Homecare Manager comes in. The technology monitors the status and usage patterns of various appliances, and notifies users of appropriate actions to take. Not only does it offer users simple steps for handling any issues that may arise with their appliances, it also notifies them when it’s time to replace items like filters, and provides links to streamline purchases.

Samsung home appliances can also offer users insights to help them better manage electricity usage via SmartThings Energy Control, an easy-to-use, app-controlled smart meter service. This intuitive feature encourages efficient energy usage by allowing you to compare your monthly electricity usage with other users using the same appliances.

[6 p.m.] You’re Welcomed Back to a Home That’s Set Just the Way You Like It

‘Welcome Care’ is Samsung’s GPS-enabled home-management feature. When the user is almost home, AI technology measures the air quality in the house. If the air quality is ‘bad’ or worse, it sends the user a notification that offers them the option to activate the air purifier.

This feature also applies to air conditioners. When enabled, once the user gets within a certain radius of their home, they’ll receive a notification asking them whether they’d like to turn the air conditioner on, or leave it off. This also applies when the user leaves home. So no more worrying about whether you forgot to turn the AC off before leaving the house.

[9 p.m.] An Air Conditioner That Optimizes Temperature by Room

A single house can contain multiple spaces that require different environments. Samsung’s Pleasant AI service automatically regulates air conditioner settings to maintain an optimal temperature in each room, ensuring users’ comfort. Air conditioner usage data is analyzed as time goes by, making the feature more and more reliable.

[3 a.m.] While You Sleep, Your Devices’ AI Ensures That You Get a Good Night’s Rest

Samsung devices’ smart services work nonstop, even after you’ve gone to bed. For example, regardless of whether it’s been switched on or off, the air purifier keeps measuring air quality throughout the night, and automatically turns on when it detects that the air is ‘bad’ or worse. Before going to bed, you can also ask Bixby to do things like play a particular playlist that helps you fall asleep, or show you your schedule for the next day.

¹ Availability may vary depending on region and products.

² The window should be connected to Smart Things via a multi-purpose sensor. Whether or not the window is equipped with this sensor differs according to region.

Once Galaxy Watch and Galaxy Watch Active users download the latest software update, they will be able to take fuller advantage of what Bixby has to offer, including using Bixby Voice to start exercise routines, find out time differences between places, and easily control their SmartThings ecosystem. Not only does Bixby learn from your routine and become more helpful over time, but its newly expanded language capabilities include British English, French, German, Italian and Spanish.

With this latest upgrade, Galaxy Watch and Galaxy Watch Active users will also be able to customize their Watch faces more than ever before. Across all of our Galaxy Watch models, users will now have access to 24 new sub-dials and complications, building on the 17 already available, making the watch even more customizable, so users can access exactly the information they want, where they want it. And notably, the improved UX will bring our new My Style feature to Galaxy Watch and Galaxy Watch Active for the first time.

The new update brings several new UX features to both the Galaxy Watch and Galaxy Watch Active as well, significantly streamlining the user experience. Icons for in-use apps have been moved to the bottom of the watch face, helping users keep track of and quickly access any apps with in-progress tasks, such as outgoing calls. Additionally, the current time will now always be displayed on-screen when the stopwatch app is in use or users are on a call, and users can more easily customize the icons in their quick panel thanks to a change in layout. Other UX benefits include a clearer graphic UI, easier user interaction, and new emoji offerings in a range of diverse skin tones. For Galaxy Watch Active users, a new Touch Bezel interface is included in the upgrade, allowing users to navigate using finger swipe actions around the bezel.

The new UX also features a number of new capabilities for Samsung Health. Users can now keep track of their fitness goals through the Daily Active feature, as well as track lap times while running or cycling. And as part of the expanded heart monitoring suite, Galaxy Watch will now support a Low Heart Rate Alert.

Beginning today, Samsung will begin to roll out the update region-by-region. The new software update will offer Galaxy Watch users even more tools for taking ownership over their health, more opportunities to make navigating your Galaxy Watch easier using Bixby Voice commands, and more ways to turn their favorite watch into a statement piece.

To help you catch up with these and other exciting updates from San Jose, here’s a handy list of the top themes on display at SDC19.

Held at the San Jose McEnery Convention Center in sunny California, this year’s Samsung Developer Conference is a showcase of the hottest topics in tech.

Expanding the Bixby and SmartThings Ecosystems

This year at SDC, Samsung is showcasing strides it’s made to integrate Bixby into a wide range of devices. The company is also introducing enhancements that will make it easier for developers to enrich Bixby and the SmartThings IoT platform with useful services, and in doing so, create more ways for users to infuse intelligence into everything they do.

Outlining Samsung’s efforts to offer developers more ways to work with Bixby, Eui-Suk Chung, EVP, Mobile Communications Business, Samsung Electronics, discusses the AI platform’s expansion. “In 2019, we made it even easier to use Bixby,” Chung explains. “We added new capabilities not only on our flagship devices, but also on most of our A-series devices, on more Galaxy tablets and watches, TVs and home appliances. Just to give you countless new ways to integrate intelligence into everything you do.”

Samsung demonstrates how enhancements to the Bixby Developer Studio, including new Bixby Templates and Bixby Views, will streamline the development of capsules that work across Bixby’s ever-growing ecosystem of devices.

In addition to unveiling a new Rules API that will spur the creation of more automated smart home experiences, Samsung introduced a SmartThings Device SDK beta program – set to launch early next year – that will help third-party manufacturers build SmartThings-supported devices.

New Devices and Experiences

Those visiting SDC19 are treated to first looks at some of the latest and greatest products of Samsung’s innovation. Spanning categories like mobile devices, UX design and more, the devices and experiences showcased at the conference hold the power to transform the way people live, work and connect.

The launch of Samsung’s Galaxy Fold established a brand-new product category – one that opens the door to a new era of mobile experiences. To help realize its vision of a foldable future, Samsung is demonstrating its commitment to developing a variety of foldable form factors at SDC19. Enriching the category with more options will help Samsung and developers explore new use cases and user experiences.

Also on display at SDC is the new, Bixby-enabled Galaxy Home Mini, which fosters continuous IoT experiences when managing connected devices, and offers powerful pound-for-pound audio quality.

Seeing is believing: An SDC attendee examines how Samsung’s AI ScaleNet technology makes it possible to stream high-quality 8K videos on networks with lower bandwidth capabilities.

Peeks at Cutting-edge Blockchain and Enterprise Solutions

SDC19 offers partners and developers a chance to learn more about one of the hottest trends in technology today: blockchain. Speakers and sessions discuss how enterprises and developers can utilize Samsung’s latest blockchain-powered services to capitalize on the technology’s incredible potential.

The conference also offers attendees an opportunity to see how Samsung is leveraging its years of experience leading innovation in a variety of industries – ranging from retail and manufacturing to transportation and healthcare – to provide enterprises with customized services tailored to their needs.

Seungyun Lee, Principal Engineer, Knox Platform for Enterprise, Samsung Electronics, discusses Samsung’s commitment to advancing blockchain technology – a commitment that’s seen the company produce one of the first smartphones with blockchain technology built-in, and streamline data and cryptocurrency management with the launches of the Samsung Blockchain Keystore and the new Samsung Blockchain Platform SDK. “Together,” Lee explains, “all of these innovations mark a new beginning for the blockchain ecosystem – with Samsung at the forefront.”

SDC attendees eagerly explore the various blockchain innovations being displayed at SDC19. Included among these is the new Samsung Blockchain Platform SDK, which opens up exciting opportunities for developers by 1) offering them more options for securely storing private keys, 2) supporting cryptocurrency transactions, and 3) enabling apps to be smoothly integrated into a mobile space.

Samsung’s SDC19 booth also includes exhibits that illustrate why enterprises in a variety of fields – including industries known to employ the strictest security standards – trust Samsung to help them customize solutions.

But Wait, There’s More!

At the end of the day, SDC is about inspiring people to pursue meaningful innovation. Which is why those visiting the conference are also exposed to projects and initiatives that are making a tangible difference in the world, like the Samsung Global Goals app.

Created to support the achievement of the UN’s Sustainable Development Goals, the educational and donation-based mobile app offers a simple way for the Galaxy community to support the causes they care about. To help maximize the app’s impact, Samsung has announced that it will match proceeds generated through the app and donate the same amount.¹

That’s all for now, but there’s plenty more to come as SDC19 enters its second day. For more information on the topics and innovations being discussed at the event, be sure to check out Samsung Newsroom’s ongoing coverage. And don’t forget to check back here for more updates on Samsung’s latest AI, IoT and developer innovations.

¹Samsung has pledged to match donations with ad proceeds generated through the Global Goals app; up to $5 million annually.

As part of its ongoing commitment to ensuring that its technologies are accessible to all users, on October 29 at SDC19, Samsung Electronics unveiled One UI 2. The latest version of Samsung’s signature UI includes an array of advanced audiovisual functions that make it easy for any user to get the most out of their Galaxy device.

Improving Visibility for Everyone

When it comes to core accessibility functions like high-contrast features, user demand is resoundingly clear.

Samsung’s high-contrast theme, which helps people with low vision see their smartphone more clearly, has so far recorded more than 15 million downloads. To make users’ displays more accommodating to their eyes, Samsung has introduced, among other features, options to 1) adjust the screen’s color settings, which enhances visibility for users who have difficulty seeing certain hues, and 2) utilize a high-contrast keyboard featuring colors that make keys really stand out.

Another way that One UI 2 offers users with low vision a helping hand is by visualizing Bixby’s dictation function. This convenient feature allows users to, for instance, easily send messages to friends by simply telling Bixby what they’d like to type. Users can also use their voice to make notes and save ideas in the Samsung Notes app.

Having visual impairment can also make it difficult to sense when lights have been turned on around you. Galaxy devices’ unique Light Sensing feature addresses this difficulty by detecting the status of nearby lights and informing the user through vibration. Users may then decide whether they’d like to turn the lights on or leave them off.

Enhancements to Help All Users Communicate Better

Samsung believes that a smartphone cannot truly be called a smartphone if it doesn’t allow users to make the most of its call function. In One UI 2, users will now be able to enjoy an improved experience when engaging in phone conversations, even in places with lots of background noise.

One UI 2 also comes with the Live Transcribe feature. This feature will automatically put spoken words into a text form on the screen that live updates so users can follow along with a conversation straight from the palm of their hand.

Furthermore, users of Galaxy Note devices can harness the convenience of Screen Off memo and other S Pen features to quickly and easily write down what they wish to communicate in situations where the need arises.

Where Accessibility Meets AI

Since the launch of its artificial intelligence (AI) platform Bixby, Samsung has been working to provide wider accessibility to its products and services for all users. As these AI technologies develop, so too will the range of accessibility capabilities offered across all Samsung devices and services.

When it was first introduced, Bixby was envisaged as an assistant for general smartphone users to enhance their experiences. As the service developed, it became of use particularly to the elderly, and to children who did not have a strong understanding of how Samsung’s products and services operated.

Samsung is committed to bringing more AI features to its technologies and devices in the future. Thanks to users’ continuous usage of these accessibility features, Samsung has developed a better understanding of how they should be enhanced. This means that more advanced customization options will soon become available.

“When developing One UI 2, we considered accessibility to be the most important element in the development process,” noted Eui-Suk Chung, Executive Vice President and Head of Software and Artificial Intelligence at Samsung’s Mobile Communications Business. “This is our philosophy regarding accessibility here at Samsung.”

Chung is determined of the value accessible products and services will have in the future. “If we take care to implement accessibility into our products thoroughly, many more people will be able to use our products and services comfortably,” Chung explained. “Better accessibility will improve the user experience not only for those with impairments, but also for the youngest and eldest members of our society. It can also benefit users in general when they are driving, cooking, or simply want more comfort.”

“I hope that the enhancements we have made to our accessibility features in One UI 2 are valuable to those whom they can help,” Chung continued. “It may not seem like a lot to people would require assistance in this way, but we know these functions can be essential for those who need them. Accessibility should no longer be considered as something extra – it should be at the core of all development, technological and otherwise.”

For more information about the Samsung Mobile Accessibility, please visit here.