This marks the second year in a row that Samsung has topped the rankings. After placing fourth in 2017, the company consistently finished within the top 4 on YouGov’s yearly lists before ranking second in 2021 and first in 2022. Only two of this year’s top 10 global brands originate from Asia, including Samsung.

* YouGov did not publish a Global Top 10 list in its Best Global Brands rankings in 2023 and 2024.

The YouGov Best Global Brand 2025 rankings draw on more than 1 million consumer surveys across 28 markets to identify the best-performing global and national brands. Respondents are asked their opinions of thousands of brands, rating them on six key attributes: Impression, Quality, Value, Customer Satisfaction, Reputation and Recommendation.

“Brands have never been more important — and in today’s dynamic marketplace, where consumer sentiment can make or break a company’s success, understanding brand perception is imperative,” said YouGov CEO Steve Hatch.

Back in October 2024, Samsung was recognized by Interbrand as a “Global Top 5” brand for the fifth consecutive year on the global brand consultancy’s annual “Best Global Brands” rankings. Samsung’s brand value surpassed the $100 billion mark for the first time on last year’s list, and Interbrand mainly attributed this to the expansion of Samsung’s portfolio of products infused with AI technologies, substantial consumer benefits derived from increased device connectivity and the company’s ongoing commitment to a more sustainable future.

Samsung has ranked within Interbrand’s Top 10 for the past five years and has continually demonstrated growth in brand value. In the last ten years, Samsung has made remarkable achievements as a global company, and its brand value has tripled as a result, increasing by 320 percent.

This year, Samsung’s launch of premium lineups in its core businesses – mobile, TV, and home appliances – as well as its consumer-centric marketing activities and innovation were deemed to strengthen the company’s brand power and drive growth in the corporate brand value.

Samsung’s financial results and positive outlook on sales also influenced the brand value. Samsung continues to work towards establishing an ecosystem for innovative products and services that improve consumers’ lives, while working to create sustainable business through smart wearable products including the Galaxy series, Gear VR, and Gear S, and mobile payment services like Samsung Pay. As a result, Samsung recorded strong earnings in the first and second quarter of 2016.

“Value of a brand becomes even more significant as markets rapidly change and competition intensifies,” said Moon Soo Kim, Executive Vice President of Global Marketing Center at Samsung Electronics. “We will maintain our mid and long-term marketing efforts to deliver our sincerity and distinctiveness to our customers.”

This year’s Best Global Brands was announced at Samsung 837 in New York City. Samsung 837 is an experiential marketing center for consumers to experience Samsung’s products, contents, and cultural events.

Samsung Brand Value Progress