Samsung Electronics has unveiled a brand video that explains its TV business philosophy. The video showcases how people experience the world together through their TVs.

Even though people may be watching in different parts of the world, they all watch the same news stories, and all share in the joys and tragedies that TV can convey.

It’s that sense of connection and new experience that drives Samsung’s approach to developing TVs, creating state-of-the-art devices and the highest-quality images.

Prominent German commercial director Jan Wentz is the creative mastermind behind this video. Over two weeks, Wentz filmed in 10 locations and three countries to capture a wide range of real life footage. Then, to create a follow-up video, he and his fifty-person crew scaled 4,000-meter-high mountains in Chile to shoot some breathtaking scenes.

Wentz explained, “I captured diverse moments of life in various episodes, which, when viewed on Samsung TVs, allow viewers to encounter new worlds and experience new emotions, behaviors and possibilities.”

The brand video will launch Samsung’s new “This Is TV” campaign, which aims to show consumers the true value of TV.

Samsung, which has led the global TV market for the past decade, is looking to further expand TV’s fundamental value as tele-vision (a Greek-Latin combination that literally means “far sight”) and to strengthen TV’s role as a platform that connects people across space and time, and brings them together to enhance their lives.

The campaign is being conducted under the leadership of Sunghee Han, Vice President of Samsung’s Visual Display Business. Han was recently put in charge of Samsung’s TV marketing, and introducing the new campaign.

“The ‘This Is TV’ campaign sets the standard of what TV can be,” Han noted.” It is part of a long-term approach to demonstrate that Samsung only offers TVs that are worth owning.”

Think back to the first time you picked up a mobile phone. What did you make of it? Perhaps you imagined the unlimited possibilities such technology could offer in the future. Or, maybe you were simply content to be able to connect with your loved ones without being connected to a plug in the wall. Either way, it’s safe to say that mobile phones have changed and enhanced the way we live in countless ways over the years.

Such incalculable benefits have inspired Samsung to relentlessly innovate and challenge convention in spite of barriers and difficulties. This video illustrates the most noteworthy moments of Samsung’s dynamic history. Watch to see the progression of Samsung’s innovative mobile devices that have been developed to provide value and convenience to people’s everyday lives.