Imagine the setting … you are lining up for a penalty kick that can win soccer’s prestigious World Cup. You are staring down one of the best goalies in the world so intently that you can see the color of his eyes. The crowd is cheering loudly behind you, complementing the bright green grass and blinding lights.

Through enhanced immersion and presentation, Samsung’s new curved gaming monitors can make this scenario a reality (or at least a virtual one). The company signaled its entry into the gaming market with the release of its first curved, competition-designed monitors – the CF591, CF391 and CF390 displays – earlier this year, introducing a host of technologies designed to elevate the gaming experience.

Samsung’s play for gamers comes as the industry reaches unprecedented heights. Entering 2016, the Entertainment Software Association estimated video games to be a $23.5 billion industry in the U.S. alone. Additionally, as gaming tournaments have evolved from quiet cyber forums to must-see events held at arenas such as Madison Square Garden, prominent global television networks such as TBS and ESPN have added e-sports to their broadcast slate.

With the launch of its CF591, CF391 and CF390 displays, Samsung aims to deliver a refined gaming environment that players will find engaging and comfortable … and a step up from the flat-screen formats the industry has become accustomed to. Samsung’s curved gaming monitors feature an 1800R curvature radius that delivers panoramic and immersive viewing angles. Furthermore, the curved format is designed to match the natural shape of the human eye, ensuring a less strenuous experience conducive for long-term play.

Appropriately, Samsung decided to make its innovative monitors available for first-hand experience at the industry’s newest, consumer-focused gaming convention. Hosted by Electronic Arts (EA) Games, the inaugural EA Play conference invited gamers to preview its latest titles and build excitement for the future of competition during a three-day event held in mid-June in downtown Los Angeles.

During the event, EA demonstrated the latest editions of Titanfall 2, Madden 17, FIFA 17 and NHL 17 on Samsung’s CF591 curved monitor, giving new perspective to some of the industry’s most recognizable titles. From the show floor, both gamers and developers enjoyed the enhanced presentation and gaming experience the curved monitors offered, marking a welcome component to a three-day stretch celebrating the future of gaming … one Samsung is helping redefine.

Seeing is Believing

EA Play offered many attendees their first experience with a curved gaming monitor. Many within this audience said they typically compete on flat-screen monitors, PCs or televisions, and were thrilled to see a realistic and captivating game presentation brought to life through a compact screen. If anything, the EA Play demo stations piqued gamers’ curiosity – most in attendance said they would like to sample other titles in this format, and learn more about how the curved format can improve their gameplay.

In certain cases, the curved displays became a “must-have” at EA Play. A special QR code promotion attached to each demo monitor directed participants to a product page while simultaneously offering a sales discount. Monday’s crowd alone saw several attendees take advantage of the promotion, transforming their future gaming experience on the spot.

What Gamers Want

Show floor conversations indicated that gamers seem aligned on the components of the ideal gaming experience – continuity, realism, visual depth and a presentation they can stay focused on long-term. Overall, attendees found that Samsung’s curved gaming monitors not only met, but exceeded their expectations along these criteria.

Gamers cited the CF591 monitor’s lack of glare as a clear advantage. Supported by a 3,000:1 contrast ratio that produces darker blacks and reduces light leakage, the CF591 is designed to amplify color depth without distraction. In both the sports (Madden, NHL and FIFA) and virtual combat (Titanfall) settings, gamers were delighted by the refined visual continuity and ability to continue playing without averting their eyes.

Likewise, EA Play participants uniformly were impressed by the curved monitors’ immersive presentation. Gamers on hand cited a more realistic feel than they had previously experienced on a flat screen, and felt that the expanded visual depth added new, previously unavailable visual elements. The result, many said, was a greater connection to the game and a desire to explore previously untapped components (for instance, new football plays or virtual worlds).

Developing Success

The benefits of Samsung’s curved gaming monitors were not only evident to the players on hand. Game developers and brand managers additionally recognize the potential differentiating advantages of these modern displays as well. In fact, the teams at EA Play said they were immediately wowed by their respective games’ presentation during their initial tests on the curved monitor and considered it vital to offer this environment to show attendees.

Given its recent growth, the gaming industry is more crowded than ever, making it more of a challenge for individual titles to maintain and build audience share. Likewise, gamers expect annual titles such as Madden or FIFA to deliver something new and advanced from the previous version. Curved monitors, such as Samsung’s CF591, can help developers and brand managers satisfy these customer demands. In offering customers a visual experience like they’ve never seen before, gaming developers and brand managers can promote curved technology as a necessary differentiator.

From the initial feedback at EA Play 2016, Samsung’s first foray into the gaming market can be considered a rousing success. Gamers were awed, intrigued and captivated by the company’s new curved monitors, creating new opportunities for both Samsung and the gaming industry to continue evolving further.

Gaming mavens unable to make it Los Angeles for EA Play still can get in the game this summer. A Samsung bundle promotion will offer any U.S. or European consumer who purchases a new Samsung CF39 Series or CF591 curved gaming monitor a complimentary copy of a select EA title, including standard edition versions of FIFA 16, Need for Speed, Battlefield 4 and Battlefield Hardline.

To learn more about the promotion, and Samsung’s overall curved gaming monitor lineup, visit www.samsung.com.

By expanding its presence in the gaming marketplace, Samsung Electronics will offer consumers innovative ways to get in the game. Especially with its first curved gaming monitors (the CF591, CF391 and CF390 models), Samsung expects to help transform the PC gaming experience.

First unveiled at CES in January 2016, Samsung’s curved gaming monitors are designed to match the natural shape of the human eye. This design includes a sharp 1800 mm (1800R) curvature radius that offers panoramic and immersive viewing angles and a less visually-strenuous experience. The CF591, CF391 and CF390 monitors feature a 3,000:1 contrast ratio that produces darker blacks and minimizes light leakage for a clearer and more complete on-screen presentation.

In entering the gaming market, Samsung also aims to deliver a smoother gaming experience that maintains viewers’ attention. Each of Samsung’s curved gaming monitors is supported by AMD FreeSync Technology Over HDMI^®, which synchronizes screen refresh rates with users’ AMD graphics card frame rates to reduce input latency, stutter and lag.

“As the multi-billion dollar gaming industry continues to evolve, gamers demand high-quality displays that bring a vivid, lifelike experience to their PC,” said Seog-gi Kim, Senior Vice President, Visual Display Business, Samsung Electronics. “We are excited to showcase how our new curved monitors bring unprecedented visual quality to the market’s most recognizable and popular games. As we continue to build our presence in this competitive sector, we look forward to further enhancing our displays to meet gamers’ most pressing visual and performance needs.”

Making a Play for Gamers with EA Games

Samsung’s CF591 curved monitors can easily be found at EA’s EA Play gaming convention, currently taking place (June 12-14, 2016) at the Novo at L.A. Live in Los Angeles. EA will use the CF591 monitor to preview several of its upcoming game releases, including FIFA 17, Madden NFL 17 and Titanfall 2, during the event.

Samsung also will launch a bundle promotion enabling players to experience the next-generation competition environment first-hand. Between June and September 2016, any U.S. or European consumer who purchases a new Samsung CF39 Series or CF591 curved monitor will receive a complimentary copy of a select EA games title*. Standard edition games available as part of the promotion include FIFA 16, Need for Speed, Battlefield 4 and Battlefield Hardline.

Promotion participants will receive a promo code on their receipt, via email and/or through the Samsung website (www.samsung.com). This code can be redeemed for the free game download through the EA website (www.ea.com).

For more information about Samsung’s curved gaming monitors, as well as related Samsung Newsroom articles including photos and videos, please visit news.samsung.com.

*Note: Details of the Samsung and EA Games CF591 and CF39 Series complimentary game promotion (including timing, availability and game titles) may vary within reach region. Consumers can visit www.samsung.com to confirm local promotion guidelines.

Samsung Electronics, a global leader in display technology, recently announced the CF591 curved monitor and the industry has already started to acknowledge the product. Recently, several leading IT media outlets awarded the CF591 with “Recommended” status, indicating that the monitor surpasses market standards for performance, presentation and value.

Earlier this month, AV Forums, a U.K.-based internet community which houses news and discussion around the latest home entertainment technology trends, tagged the CF591 monitor as one of the site’s “Recommended” products. In particular, AV Forums cited the CF591’s superb color accuracy, low input lag and attractive design as differentiating factors among the curved monitor space.

The AV Forums nomination follows the awarding of similar recommendation from fellow U.K. technology-centric website Trusted Reviews in April. Trusted Reviews noted the CF591 monitor’s stylish design, eye strain-reducing curve and brilliant color presentation as advantages that set the display apart.

“As a global leader in the curved monitor space, Samsung aims to create captivating, viewer-friendly environments that deliver an unparalleled experience for both business users and at-home entertainment mavens,” said Seoggi Kim, Senior Vice President, Visual Display Business, Samsung Electronics. “The CF591 represents our latest innovation in a product space that we pioneered in 2014 with the release of the first curved LED monitor, and we are thrilled that industry media and consumers have responded favorably and noticed the advantages that our new monitor offers so far.”

Unveiled in February 2016 under the “Real Curve, Real Immersion” theme, Samsung’s CF591 curved monitor accommodates the diverse multimedia and multitasking needs of both professional and individual users. The CF591’s curved composition is designed to match the natural shape of the human eye, exposing viewers to a wide 178-degree viewing angle with less visual strain. Featuring a compact thin-bezel design and a 3,000:1 static contrast ratio, the CF591 maintains users’ focus on on-screen content to create an immersive viewing arena.

To learn more about Samsung Electronics, the CF591 monitor and Samsung’s complete curved monitor lineup, visit www.samsung.com.