(From left to right) Vacuum engineers Hun Kang, Yoonkyung Cho, Jongkuk Lim and Daon Lee pose with the Bespoke Jet and its All-in-One Clean Station, Samsung’s latest innovative cordless vacuum that they helped bring to life.

Offering a powerful end-to-end clean with an All-in-One Clean Station, Samsung Electronics’ Bespoke Jet vacuum makes tidying up the house as easy as can be.

To learn more about how Samsung optimized the feature-packed vac to cater to consumers’ evolving needs, Samsung Newsroom spoke with vacuum cleaner engineer and project leader Jongkuk Lim and his team who were in charge of the appliance’s development. Read on to find out all you need to know about Samsung’s inspiration for the Bespoke Jet and the innovative technologies that brought the device to life.

Putting Consumers’ Needs First

Jongkuk Lim shares his team’s insights that show that today’s consumers increasingly prioritize hygiene and weight as key aspects of their cordless vacuum experience.

Recently, as people around the world have begun to spend more time at home, they’ve started to place more focus on keeping their living spaces clean. This has led to increased interest in stick vacuum cleaners that are both powerful and easy to use. As Lim explained, performance and ease of use were just two of the many factors that Samsung considered when refining the Bespoke Jet’s design.

“Markets around the world are quickly shifting from corded vacuum cleaners to a cordless robot or stick vacuums, which help reduce manual labor,” said Lim. “Because many homes outside of Korea are carpeted and have pets, it is essential for stick vacuums to offer excellent performance regardless of the type of flooring, and a sufficiently long battery time to cover the entire house. These are the most basic yet important consumer needs.”

That difference between homes in Samsung’s native Korea and those abroad underlines the importance of tailoring appliances to meet a wide range of consumer needs. As Lim noted, when developing the Bespoke Jet, Samsung prioritized cleaning performance and runtime while also ensuring that the device would deliver on two key aspects of vacuum design that are becoming increasingly important to today’s consumers: hygiene and weight.

“Korean consumers are largely satisfied with suction power, brushes and battery performance, but what sets them apart from other consumers is that they are very sensitive about vacuum weight,” said Lim. “They prefer strong yet lightweight vacuums.”

The Bespoke Jet’s Multi-layered Filtration System traps up to 99.9999% of dust particles.

With consumers at home and abroad showing increased interest in hygiene due to COVID-19, Samsung equipped the Bespoke Jet with a Multi-layered Filtration System that traps up to 99.9999% of dust particles.¹ As air is sucked in, the main cyclone separates large dust particles, which are picked up in a metal mesh grille filter. Samsung’s patented Jet Cyclone and micro filter then catch fine dust particles. Finally, a fine dust filter traps micro dust² that can easily escape.

To illustrate how the Bespoke Jet caters to regional differences, vacuum development team member Hun Kang noted how people in certain countries are accustomed to wearing shoes at home, while others take them off. “Those who live in countries where people are expected to take their shoes off inside often live in houses with wooden floors,” said Kang. “We generally see high demand in these countries for wet mops.”

To meet their needs, Kang added, the Bespoke Jet comes with the Spray Spinning Sweeper.³ Its antibacterial mop pads are reusable, and it enables users to manually spray as much water as they want without worrying about the mop pads drying out.

Hygiene Is King

When designing the Bespoke Jet, Samsung paid particularly close attention to details and features that would deliver a powerful and hygienic clean. This commitment to cleanliness is reflected in features like the vacuum’s All-in-One Clean Station, which automatically empties the dustbin. As team member Daon Lee explained, this convenient feature is becoming increasingly more important.

Jongkuk Lim introduces the Bespoke Jet’s powerful All-in-One Clean Station.

“A few years ago, only a handful of robot vacuum cleaners could automatically empty their dustbin,” said Lee. “However, since the introduction of the Samsung Jet Clean Station, this capability has become a core function of vacuum cleaners, including stick models. With the growing need for hygienic products, being able to automatically empty the dustbin is no longer a ‘bonus’ for vacuums; it’s a key purchasing factor.”

The All-in-One Clean Station automatically charges and empties the dustbin of the Bespoke Jet when docked for utmost convenience.

When the Bespoke Jet is docked, the All-in-One Clean Station automatically begins charging the device and empties the dustbin so users don’t have to. When emptying the dustbin, Samsung’s innovative Air Pulse technology⁴ utilizes strong air pressure to prevent fine dust particles from scattering in the air, keeping living spaces clean and hygienic.

Lightweight Yet Powerful

Suction power was another key consideration for Lim and his team. The enhancements the team introduced in the new model maximize suction power by amplifying efficiency.

“The Bespoke Jet is equipped with a more advanced Digital Inverter Motor that is faster, smaller and more efficient than a typical motor, and also has a longer-lasting battery life,” said Lim. “This lighter motor produces incredible suction power. It’s capable of rotating at up to 135,000rpm, which is a significant improvement over the previous model’s maximum speed of 110,000rpm.”

The vacuum’s suction power is bolstered by Jet Cyclone technology. Equipped with 27 air holes that minimize suction loss, the feature’s high-efficiency multi-cyclone structure creates an optimal air path that reduces air resistance around the dustbin and hygienically traps fine dust particles sucked into the vacuum.

Lim also shed some light on how Samsung complemented the Bespoke Jet’s powerful innovations with a lightweight design that sets a new standard for stick vacuums to follow. “At just 2.44kg, the upgraded Bespoke Jet boasts the lightest weight in its class thanks to its high-performance, extremely lightweight motor that was developed through close collaboration between Samsung’s motor development team and others,” said Lim. “We also reduced the diameter of a drum inside the Slim Action Brush from 62mm to 44mm to make the brush even lighter and reduce wrist fatigue while cleaning.”

Convenient Cleaning

Samsung went to great lengths to equip the Bespoke Jet with an eye-catching design that’s both sleek and intuitive. The result of the team’s hard work is a vacuum that not only blends seamlessly with consumers’ décor, but also features key enhancements that maximize convenience.

As Lim explained, enhancing the vacuum’s form required careful coordination with Samsung’s design team to explore how to offer users more convenience while maintaining the device’s elegant aesthetic. “Through a series of discussions with the design team, we were able to come up with the All-in-One Clean Station, which can hold the stick cleaner without a separate cradle,” said Lim. “This enables the vacuum to look much sleeker while also taking up less space.

Yoonkyung Cho shares the process of trial-and-error the team went through to develop the most optimal brush design for the Bespoke Jet.

Other convenience-focused enhancements included the decision to add a soft roller to the Jet Dual Brush to pick up large dust particles from hard floors, and equip the vacuum with an intuitive LCD display and a long-lasting detachable battery. For the soft roller, team member Yoonkyung Cho explained: “We created several mockups in different styles to develop the most optimal design that would allow the front part of the brush to move in a natural way.

The Bespoke Jet’s intuitive digital LCD display provides users with all the information they need at a glance.

“The intuitive digital LCD display allows users to monitor key indicators such as runtime for each mode, charging time, maintenance and repair instructions for easy control and management, while the lightweight detachable battery guarantees up to 120 minutes of runtime,” noted Cho. “This means that users no longer need to worry about their vacuum’s battery running out while cleaning.”

Yoonkyung Cho showcases the Bespoke Jet’s portable and easy-to-use design.

Certified Performance

The Bespoke Jet has been recognized by various globally-respected testing and certification agencies for its excellent performance in trapping fine dust and allergens, including Germany’s SLG Prüf- und Zertifizierungs GmbH and the British Allergy Foundation (BAF).

The vacuum received the former’s highest five-star rating for trapping 99.999% of fine dust between 0.5-4.2㎛ in size, and was recognized by the latter for reducing exposure to allergens. In addition, the Clean Station is certified by Underwriters Laboratories (UL) for reducing dust emissions by up to 400 times when the dustbin is emptied.

Lim noted that the pandemic complicated the vacuum’s development process, but the team couldn’t be happier with the final result.

“Working from home was not easy,” said Lim. “However, despite the challenges posed by the pandemic, which limited our development activities, each of our team members worked hard towards a common goal. I am thankful to all of them for developing such a wonderful product that eventually received such excellent evaluations from external organizations.”

Innovating For Consumers

Daon Lee shares insights into the innovative journey the Bespoke Jet has gone on so far.

In previous years, the cordless vacuum cleaner market has been primarily focused on product specifications, such as suction, running time and device weight, but Samsung and Lim’s team have been innovating in this space with the introduction of the Clean Station in 2020. Since its introduction, the second most important buying factor in the Korean vacuum market is now the Clean Station, with a new emphasis having been placed on user convenience through the automatic emptying of the dustbin.

Going forward, the team’s focus has shifted from mechanical engineering to ergonomics in product design. “We plan to explore and develop new technologies and novel functionalities throughout the entire vacuum use process, from the very start of cleaning to the storing of the device,” noted Lim. “We will put our best foot forward to genuinely surprise our customers and lead rapid development in the vacuum cleaner market.”

With hygiene-forward lifestyles now here to stay, Lim and his team have a clear idea of what the future development of the Bespoke Jet and other vacuum products should look like. “My ambition is to provide the most optimal cleaning solutions based on consumers’ lifestyles that analyze cleaning patterns with the help of AI technologies,” affirmed Lim.

Amidst ever-increasing competition in the global consumer electronics market, Samsung is seeking to become the world’s best vacuum maker through endless development of their core technologies to ensure optimized performance, improved hygiene functionality and optimized user convenience, all at the best possible quality.

¹ Tested internally based on IEC 62885-2, CL.5.11 using the Jet mode. Results may vary depending on actual usage.

² Refers to particles in the size range of 0.5 to 4.2µm.

³ Brush and accessory options may vary by region.

⁴ Tested based on IEC 62885-2, CL.5.11 by Samsung. Results may vary depending on actual usage.

Whether you’re cleaning to keep away allergens, cleaning on a tight schedule or simply cleaning up after pets, you can master your spring cleaning with help from Samsung Electronics’ Bespoke Jet.

A Hygienic Start to Spring Cleaning

Getting started on the laundry list of things to get done for spring cleaning can be daunting. But when you’re ready to start, so is the Bespoke Jet.

With its cutting-edge All-in-One Clean Station, the Jet is automatically emptied and recharged after each use. Samsung’s unique Air Pulse technology cleans out the dustbin while ensuring that fine dust and particles don’t escape back into your home thanks to an advanced filtration system that traps 99.999% of fine dust.¹

Even while vacuuming, the Bespoke Jet uses an advanced Multi-Layered Filtration System that, like the one in the All-in-One Clean Station, traps 99.999%² of dust particles and fine dust,³ so you can breathe a sigh of relief knowing that only clean air is being released from your Jet.

Big Power for Big Messes

Spring cleaning can be an extra chore if you have to do it multiple times. If you haven’t got round to vacuuming in a while, you need a device that has all the power you need to get the job done.

The Bespoke Jet is designed with a powerful Digital Inverter Motor that supplies up to 210W⁴ of suction power. Inside, a Jet Cyclone flow structure makes the most of this suction power to effectively pick up particles from start to finish while minimizing suction loss, removing the need to vacuum over the same area multiple times.

All you need to do for those areas that need a bit more care than others is to set the power to max and vacuum with ease.

The Lightweight Champ for Cleaning After Pets

While chasing your pets around the house can be fun, cleaning after them from room to room can be a pain in the neck — and the back.

Vacuuming pet hair and dander is part of any pet owner’s daily routine, and is especially important to keep up for anyone suffering with allergies. What’s more, with springtime just around the corner and seasonal irritants on the rise, a lack of thorough cleaning could result in suboptimal living conditions.

In order to mitigate this, it is essential for any pet owner to have a lightweight vacuum cleaner that can get into all the nooks and crannies, just like your pets. Cleaning from spot to spot is easier with the Bespoke Jet thanks to its lightweight design weighing 24% less⁵ than other vacuums. You can easily glide from the floor, to carpets, to underneath the couch, and even behind your desk without any strain on your back.

The optional Pet Tool’s brush attachment is another way to take the hassle out of cleaning pet fur. A rubber nozzle combined with bristles helps to pick up even thin, easy-to-miss pet hair from around the house.

With the Bespoke Jet, you can spend more time playing with your pets and less time stressing over their mess.

Long-Lasting Power When Cleaning on a Tight Schedule

On average, it is recommended that people should vacuum the most frequently used areas in the home, such as floors and furniture, around once a week,⁶ with each vacuum session varying from minutes to hours depending on the size of the space. But for those extra-long cleaning sessions, the Bespoke Jet was designed with endurance and efficiency in mind.

Say you’re having guests over and need to clean the entire house in a hurry. The Bespoke Jet’s detachable, long-lasting battery ensures that you’re always ready, no matter the size of the job. A full charge lets you vacuum for an hour,⁷ and a detachable battery means that you can double your cleaning time after a quick swap — meaning that there is no need to waste time to stop and recharge.

Convenient Accessories To Give Your Spring Cleaning That Extra Shine

There’s nothing like celebrating springtime with a get-together at home with food, drinks and friends — but a spilled drink can put a dampener on any social event. Thanks to the Bespoke Jet’s Spray Spinning Sweeper,⁸ you can quickly remove any spills in record time, removing the need for a mop, a bucket or other cleaning tools.

The Bespoke Jet Spray Spinning Sweeper attachment uses dual spinning wet pads that rotate 260 times a minute to clean hard floors by quickly picking up spills while getting rid of germs when paired with reusable anti-bacterial microfiber pads.⁹ Its built-in water tank can also help with any stickier spills.

Furthermore, if you’re not sure how to go about cleaning up a mess with your Bespoke Jet, its built-in LCD Digital Display offers you all the information you need at a glance. The intuitive icons on the display not only alert you to a problem, but also guide you through the solution, whether it’s a clog in the system, objects stuck in the brush, or a missing filter. Featuring support for 28 languages, you can also keep track of the suction levels you’re using and even the remaining battery power.

In order to master your spring cleaning this season, ensure you have all your bases covered with the versatile Bespoke Jet vacuum, designed with Samsung innovations to make it the perfect tool for your cleaning.

¹ Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

² Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

³ Refers to dust particles in the size range of 0.5 to 4.2µm.

⁴ Suction tested based on the IE62885-2 CI. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet Mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

⁵ Compared with the Samsung VS8000. Handheld body weight: Jet One 1.44kg vs. VS8000 1.89kg.

⁶ House Cleaning Schedule – The Cleaning Checklist You Need (goodhousekeeping.com)

⁷ The stated run time applies to the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

⁸ Brush and accessory options may vary by region.

⁹ Based on testing by the Korea Analysis Test Researcher, in accordance with the reference standard AATCC-100, JIS-L-1902, KS K 0693, KS K 0890 and AATCC-147. Deactivates 99.9% of Staphylococcus aureus and Escherichia coli bacteria. This function is not supported in the USA and Canada and the results may vary depending on the actual usage conditions.

“Cleanliness is now top of mind for consumers across the world, so we wanted to create a product that delivers more convenient and powerful features to keep users’ homes tidy to the end of cleaning,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “The Samsung Bespoke Jet not only delivers the power and performance needed to keep your floors clean, its beautiful design can also fit seamlessly into any room in your home.”

Hygienic Cleaning Performance

The Bespoke Jet features the All-in-One Clean Station, which keeps a user’s space hygienic while cleaning. When docked, the All-in-One Clean Station is able to empty its dustbin automatically without any fine dust particles escaping³ thanks to Samsung’s unique Air Pulse technology. It also automatically charges the Bespoke Jet vacuum cleaner at the same time.

A 99.999 percent⁴ Multi-Layered Filtration System makes sure that only clean air is released from the Bespoke Jet during cleaning. As air is sucked in, the main cyclone separates large dust particles, which are then picked up in a metal mesh grille filter. A micro filter then catches fine dust particles, and finally, a fine dust filter traps micro dust⁵ that can easily escape. All the parts and filters are washable, so they can be kept hygienically clean.

Powerful Cleaning in a Lightweight Design

Whether it is being used on hard floors or carpets, the Bespoke Jet provides maximum suction to get the job done efficiently. The on-board Samsung Digital Inverter Motor is 47 percent lighter than the Jet90’s motor⁶ and generates up to 210W⁷ of suction power.

With its Jet Cyclone, you can enjoy cleaner air and powerful suction. Featuring a high-efficiency, multi-cyclone structure, the Jet Cyclone creates an optimal air path to reduce air resistance and minimize the loss of suction to hygienically trap fine dust particles sucked into the vacuum cleaner.

The handheld body of the Bespoke Jet weighs just 1.44kg, light enough to maneuver and clean the entire house, so you can easily clean the surfaces of chairs and sofas, on top of cabinets and tables, the length of window blinds, the underside of appliances and even up the stairs.

Cleaning Made Convenient

The Bespoke Jet features a convenient LCD Digital Display with support for 28 languages.⁸ This display gives you all the information you need at a glance including your suction level settings and remaining battery time. It also provides information about any problems, such as clogging, objects stuck in the brush, or missing filters, and provides a guide to help you fix the problem.

The Bespoke Jet also has a large capacity battery, despite its high specification features. It can run for up to an hour⁹ and even when that time’s up, you can easily swap in a spare battery¹⁰ to extend your cleaning time by up to two hours. Samsung’s unique technology also ensures that it retains 70 percent of its original performance throughout up to 500 cycles.¹¹

To help you clean even hard floors easily, the Bespoke Jet also comes with an upgraded Spray Spinning Sweeper.¹² Featuring dual spinning wet pads that rotate for up to 100 minutes,¹³ it delivers stable, effective cleaning for hard floors. The upgraded Spray Spinning Sweeper also features an easy-to-maintain 150ml water tank, so you can manually spray more water for a more convenient experience. Brush and accessory options may vary by region.¹⁴

The arrival of the Bespoke Jet takes home appliances into the modern era. Embracing the philosophy of the Samsung Bespoke brand, the sleek and stylish Bespoke Jet is designed to blend into any home. Available in three stylish colors — Midnight Blue, Misty White and Woody Green — the Bespoke Jet allows users to place the vacuum cleaner in living areas without disrupting the overall interior design.

The Bespoke Jet will be available starting January 2022 in Southeast Asia, Europe, and March in the U.S.

For more information about the Bespoke Jet, please visit Samsung.com.

¹ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

² Compared to the motors in Samsung’s previous stick vacuum cleaners (VS9000 motor: 205g, VS9500 motor: 109g.)

³ Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

⁴ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

⁵ Refers to dust particles in the size range of 0.5 to 4.2µm.

⁶ VS9000 motor: 205g, VS9500 motor: 109g.

⁷ Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

⁸ Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Kazakh, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovene, Slovak, Spanish, Swedish, Thai, Ukrainian

⁹ The stated run time applies to the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

¹⁰ Batteries included may vary by product, model and specifications.

¹¹ Maintains 70 percent capacity after 5 years of use at 100 cycles/year, based on the battery package capacity (2200mA). 1 cycle: Full discharge after being fully charged (100~0 percent). Results may vary depending on usage. Based on internal testing.

¹² Brush and accessory options may vary by region.

¹³ The stated run time applies to “Wet” mode when the Spray Spinning Sweeper is attached.

¹⁴ Information updated as of April 4th, 2022.

For as long as people have had dwellings, they have had to commit time and energy to maintaining those dwellings. But now, Samsung is looking to make the age-old task of maintaining our homes far quicker and easier.

Created to give your house an amazing clean with minimal effort on your part, the JetBot 90 AI+ is the industry’s first smart robotic vacuum powered by Intel^® AI. It uses cutting-edge object-recognition technology to navigate your home just like you do: avoiding furniture, dog droppings and cables without missing any spaces out. Check out the video and read on below to learn more about how, with innovations like a self-cleaning Clean Station and a camera you can monitor from anywhere, the JetBot 90 AI+ allows you to give your house a fast, efficient clean while barely lifting a finger.

Intelligent Navigation

The first-ever smart vacuum to be powered by Intel^® AI, the JetBot 90 AI+ uses 3D sensors and enhanced object recognition to navigate your home as well as a person would. Utilizing a high-precision LiDAR sensor similar to those used in self-driving cars to detect distance and track location, the vacuum is capable of moving with a high degree of precision. Able to sense distances of up to six meters, rotate 360 degrees and access hard-to-reach spaces, no dirt is safe when the JetBot 90 AI+ is on the case.

When it comes to evading objects, the JetBot 90 AI+ features a powerful 3D sensor that allows it to scan an object and expertly maneuver around it without missing any cleanable spaces. Utilizing cutting-edge sensors, high resolution and object recognition technology, the JetBot 90 AI+ is capable of not only seeing, but classifying objects in its line of vision to differentiate which items to avoid, and which to clean close to.

The Intel^® AI utilized in JetBot 90 AI+ allows for object recognition capabilities based on learning from over 1 million images of household items like home appliances and furniture. JetBot 90 AI+ is able to recognize objects such as sofas, bookshelves, tables, dog bowls, towels, and electrical cables.

Thoroughly Clean

Once it has finished cleaning, the JetBot 90 AI+ returns to its Clean Station, an elegantly designed dock for your robot vacuum that optimizes health and convenience by automatically emptying the vacuum’s dustbin for you. Dirt, dust and hair is emptied into a dust bag inside the machine through a filtration system that traps 99.999%¹ of pollutants the vacuum captures and prevents them from being released back into your home during emptying.

The Clean Station’s dustbin only requires a bag change once every two to three months, and, like the robot vacuum itself, it features a blue LED notification light that alerts you when the bag is full.  And the JetBot 90 AI+’s innovative dustbin is also made entirely of washable parts, making keeping it clean quick and convenient.

Remote Monitoring and Smart Control

And to make sure you stay connected and in control of how and where your robot vacuum is cleaning, the JetBot 90 AI+’s front camera and upgraded smart controls allow you to connect to your vacuum from anywhere via the SmartThings mobile app. You can use the app to see where the vacuum is cleaning in real time, schedule cleanings, and even specify ‘no-go zones’ on a map of your home.

With the JetBot 90 AI+, keeping your home clean and hygienic is easier than ever before. Combining powerful intelligence with an elegant and minimalistic design, Samsung’s new JetBot 90 AI+ is taking the ‘work’ out of housework, ensuring that you will return to a clean house at the end of the day.

¹ Based on internal testing, using Max mode, in accordance with the IEC62885-2 Cl. 5.11 standard. Results may vary depending on the actual home conditions.

“At Samsung, we’re committed to delivering new appliance innovations that inspire families, while helping make life at home easier in ways not thought of before,” said John Herrington, Senior Vice President, General Manager of Home Appliances. “By automating your floor care and learning your laundry preferences, these new home appliances remove items from your to-do list, freeing you up to do more of what you love.”

JetBot 90 AI+ Vacuum with AI-Based Sensors and Navigation

The JetBot 90 AI+—the world’s first smart robotic vacuum, powered by Intel^® AI—gives your floors an amazing clean with minimal effort.

Using a combination of sensors and AI-enhanced object recognition technology, the JetBot 90 AI+ navigates your home with the same efficiency and care you do. A LiDAR sensor, similar to that used in self-driving cars, detects distance and tracks location for precise movements. A 3D sensor recognizes the difference between objects such as a toy and the leg of a chair, detects even small objects on the floor, and recognizes a room’s shape to maneuver around it. An object recognition algorithm allows it to identify objects of all kinds and map the safest, most efficient route. JetBot 90 AI+ then uses this information to clean closely around items on the floor, while being sure to maintain a safe distance from fragile or delicate objects, and to lower itself under furniture when needed. If anything is classified as dangerous or likely to cause secondary contamination, it will simply avoid the object.

As it cleans the floor, the JetBot 90 AI+’s advanced digital inverter motor maximizes the 30W suction power of its Jet Cyclone system to trap dust from the air and dirt from the floor. The unit’s self-cleaning brush, which has fine fibers made of soft woven textiles, picks up dust from hard floor and reaches into crevices.

When it’s finished cleaning, the JetBot 90 AI+ automatically heads back to the Clean Station, Samsung’s signature disposal system. There, it empties the dirt, dust, and hair it has collected into a bag that you only need to replace once every two to three months.

And by connecting to your smartphone via the Samsung SmartThings app,¹ the JetBot 90 AI+ literally puts its cleaning power in your hands. Control your vacuum from anywhere—schedule a clean, set “no-go zones” on a map of your home, or even connect to its camera to keep an eye on your home and your pets while you’re away.

Streamlined Clothing Care with AI-Powered Washer-Dryer Pair

Samsung’s AI innovations are continually changing the way consumers tackle everyday tasks. The new 8800 Series Smart Dial Front Load washers and dryers have been redesigned to make laundry easier, more intuitive, and less stressful.

Samsung is bringing its signature Smart Dial technology to the new laundry pair. The Smart Dial intelligently learns your preferred cycles and settings, then prioritizes them for quick access in a simplified, easy-to-use control panel. It also recommends specific cycles based on intelligent learning of past cycles run on particular days of the week or at specific times.

Its powerful OptiWash feature detects the laundry load’s weight and uses a patented Turbidity Sensor to determine the ideal amount of water and detergent to use in the cycle. It also determines how long to wash clothing, ensuring that clothes come out their cleanest.

Using a stacked washer and dryer has never been easier. With the MultiControl feature, you can fully operate both the washer and the dryer right from a centralized panel on the washer,² keeping all controls within an easy reach.

You can also use the SmartThings app³ to receive end of cycle alerts, remotely start or stop your wash, schedule cycles, and more, right from your smartphone.

The JetBot 90 AI+ and laundry pair will be on display at Samsung’s virtual CES exhibit from January 11 to 14. For more information on Samsung’s latest products, please visit https://www.samsung.com/us/explore/experiences/ces2021.

¹ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

² Use of this feature requires DV‑MCK/A1, which is sold separately.

³ Requires wireless network, Samsung account and SmartThings App. The Samsung SmartThings app supports Android OS 4.0 (ICS) or later which is optimized for Samsung smartphones (Galaxy S and Galaxy Note series). This app also supports iOS 7 or later for iPhone models. The SmartThings App is available in the App Store and Play Store.

JaeSeung Lee, Head of Digital Appliances, Samsung Electronics

Recalibrating Our Strategy in a Changing World

The home has always been a central part of lives – it is, after all, where we begin and end most of our days. But now, as many people around the world practice social distancing, home becomes more important than ever.

The pandemic has resulted in all of us re-assessing the spaces in which we live along with the ways we operate and prioritize things in our daily routines. This had led to many people reorienting their lifestyles, personal and professional, to lead the most healthy, sustainable and productive lifestyle possible, whatever the situation they may be in.

Such changes of mindset and habits are in line with the vision Samsung Electronics has for its digital appliances division, one of moving beyond simply manufacturing appliances and towards becoming a truly consumer-centric lifestyle brand. We look to innovate so that consumers can enrich their home experiences and express their own personalities through our appliances in this changing world.

The Home as a Flexible, Personalized Space

As our consumers spend more and more time at home, the boundary between places of work and places of relaxation has shifted and people are increasingly repurposing their space to serve as multi-function spots – be they as a vacation spot, a party room, a makeshift gym, an office space, a bar or a cafe.

Today, the concept of the “home” has become more flexible so as to include all kinds of individual lifestyles and habits. Naturally, we felt that it was time for appliances to evolve in the same way, too.

The Era of Customizable Home Appliances

With our customizable home appliances, Samsung has pioneered a new age in the history of domestic gadgets based on the belief that today’s appliances should go beyond simply helping users complete their housework and that they must take the lead in innovating the lifestyles they fit into. We are constantly listening to our consumers and innovating our portfolio accordingly in a way that will allow us all to reflect our actual lifestyles – no matter how they may change, now or in the future.

Our Bespoke refrigerator line is the forerunner of this new direction. The concept started with on fundamental question: the average consumer users their refrigerator for ten years, a period of time in which so much can change, so way shouldn’t their refrigerator be able to change with them? Getting married, moving to a new city, having children, getting a new job – all of these changes can result in new needs, want and requirements for users of their domestic appliances. Therefore, for each change, the Bespoke line offers a variety of types, colors, and finishes that can answer the call.

However, the Bespoke line is not the only Samsung product to offer such personalization; this capability has expanded beyond refrigerators with our new line of laundry devices that are designed to adapt to user preferences with each use. Equipped with artificial intelligence, the new WW9800T washer learns user-preferred settings and combines this knowledge with big data to recommend the best cycle for optimal washing.

Our AirDresser also serves as a customized garment care solution for a diverse range of lifestyle needs, such as cleaning, sanitizing, or de-wrinkling. Whether your main cleaning priority is your suit jackets, your evening dresses, or your baby’s soft stuffed toys, the AirDresser has a cycle for you to gently steam and sanitize, keeping your lifestyle hygienic. When desiging the AirDresser, we merged sleek, contemporary design with high-performance technology, opening up a whole new appliance category capable of addressing the increasing consumer demand for health and hygiene-conscious products at home.

Keeping Hygiene Top of Mind for Both Indoors and Outdoors

We at Samsung are aware that the pandemic has made consumers much more aware of the need to maintain and manage best-practices hygiene routines, both for themselves personally and also within their homes.

This recent heightened demand for cleanliness has boosted our vacuum cleaner sales in the Latin American region by 350% compared to the previous year. Our global air purifier sales have also increased by 410% from January to July this year compared to the same timeframe last year. What this has led to is that in addition to creating innovative new products like the AirDresser, Samsung is looking closely at its entire existing portfolio through the lens of hygiene, as well.

For example, Samsung’s Clean Station took aim at an inconvenience that most of us accepted as being unavoidable: having dust fly back into the air whenever we emptied our vacuum cleaners’ dustbins. Pairing seamlessly with the Samsung Jet stick vacuum cleaner, the Clean Station lets consumers empty their dustbins right into a disposable bag with the touch of a button – and with no dust escaping back into the air.

Sustainability is Here to Stay

As they spend more time at home, consumers have also become more acutely aware of how their daily habits, including the use of home appliances, can impact the environment. Consumers today are challenging us to be bolder in our pursuit of eco-friendly, energy-efficient, sustainable products that align with their personal values surrounding environmental conservation.

For example, in the midst of the current pandemic, consumers are now shopping for groceries fewer times a week but buying in bulk when they do. This means that many consumers are looking for larger refrigerators but don’t want to see their electricity consumption spike. Samsung’s new RB7300 BMF refrigerator maximizes storage capacity with Samsung’s SpaceMax and applies eco-friendly structures to improve energy efficiency by 30%.

Furthermore, our new lineup of high efficiency washing machines and dryers also reduces washing time by up to 50% and energy usage by 20% thanks to Samsung’s proprietary QuickDrive technology. Additionally, with our EcoBubble technology that is capable of activating detergent even in cold water, consumers can save additional energy that may have been used to heat water.

Looking Ahead: Innovation That Reflects Our Users

Samsung is committed to developing appliances that do more than just clean, cool, and purify. Our trusted home appliances are now being upgraded to the next level with Samsung’s leading IoT and artificial intelligence capabilities which allow our products to communicate with their users and vice versa. Digital appliances are set to evolve into digital “assistants” that understand our patterns of behavior and work to create a home environment optimized for each household.

By continuing our close collaborations with internal research organizations as well as external experts, we hope to introduce home appliances that will truly understand you and your home.

We will always challenge ourselves to find the next big technical breakthrough and deliver on higher performance for users, but we know that technology without purpose leads to nowhere. We will always have our doors open to our consumers and put consumers at the center to create appliances that truly enrich each user’s lifestyle.

As we find ourselves spending more and more time indoors, attention has turned worldwide to solutions that can help us keep our homes clean as easily as possible. From removing particulate matter from any room to keeping your clothes and bedcovers free of unwanted mites, Samsung’s home appliances¹ are capable of keeping every corner of your house free of dust and allergens. So how can you make the most out of these innovative devices? Read on to see how you can easily incorporate them into your daily routine.

Refresh Your Garments With AirDresser

Washing your hands after coming home is a key part of best-practice hygiene, but you may still be concerned about the dust, bacteria, viruses and allergens that can linger on clothes after going outdoors. Sanitizing your clothes as soon as you get home is a surefire way to ensure peace of mind.

Samsung’s AirDresser is an easy way to freshen up garments that are difficult to wash on a regular basis, including coats, padded jackets, and suits. The AirDresser’s Jet Air and Air Hangers blast powerful gusts of air through your garments to thoroughly clean them inside and out. For an extra-thorough clean, you can also use the AirDresser’s Sanitize cycle with JetSteam. The technology has been certified by Intertek to remove 99.9% of bacteria from garments,² and JetSteam has also been given the Seal of Approval by the British Allergy Foundation (BAF) for being able to effectively reduce house dust mites, fungi, and bacteria-related allergens.³ Reduce any lingering germs with the AirDresser’s internal temperature of up to 70°C (around 160°F).

Remove Ingrained Dirt With Samsung Washers

For those deep-seated germs or mites in your clothing, Samsung’s washing machines have a range of options to keep any fabric fresh.

First, Samsung washers use steam to fight off any bacteria clinging to clothes. The Hygiene Steam cycle of Samsung washing machines has been awarded the BAF’s seal of approval for its effective reduction of house dust mites, cat and dog dander, grass pollen and fungi allergens.⁴ Intertek has certified this cycle to remove 99.9% of bacteria,⁵ and it has also been certified by SMEC and CHEARI in China to remove more than 99.99% of bacteria.⁶

For a washing machine to be at peak performance, keeping the tub fresh at all times is essential. The Eco Drum Clean+ cycle in Samsung washers has been certified by Intertek to remove more than 99.9% of biofilm (bacterial buildup) on Samsung washers’ tub-insert carriers. For models with a Self Clean+ function, ultra-intense jets of high-temperature water will remove 99% of bacteria⁷ that can accumulate inside the drum. This built-in feature of the washing machine also removes the need for users to buy cleaning agents for utmost practicality and convenience.

Keep Dishes Safely Sterilized With a Samsung Dishwasher

* 99.99% elimination certification limited to DW80M9***U* and DW80R9***U* models, sold in the U.S.

Dishes, cups and other utensils come into direct contact with your mouth, meaning that it is imperative to keep them clean and hygienic after every use. With a Samsung dishwasher, you can harness the sterilization power of water at a temperature of 70°C (around 160°F), the optimal temperature to kill any lingering bacteria or viruses, when washing your dishes – and all without any plastic deformation. Intense vertical jets blast fresh tap water for a more sanitary clean. The Sanitize option in certain models⁸ has been certified according to NSF Standard 184 by Intertek to eliminate 99.99% of lingering food bacteria to put your mind at ease.

Breathe Easier With Clean, Filtered Air

To take care of air quality inside the home, Samsung’s Cube Air Purifier is the perfect solution. Its True HEPA filter can collect 99.97% of 0.3㎛(micrometer)-sized⁹ nano-particulate matters, some of the trickiest particles to catch, before they have a chance to circulate in your home. Furthermore, the Cube Air Purifier can effectively remove pollen and other ultrafine particles that cause respiratory diseases or allergies and also helps remove numerous kinds of odors and harmful gases. The Cube has been independently certified as being asthma & allergy friendly by the Asthma and Allergy Foundation of America and AHAM Verifide so you can be sure to breathe freely.

Samsung’s Wind-Free air conditioners also do their part in keeping the air hygienic in addition to keeping the temperature cool without unpleasant drafts or noise. The Wind-Free air conditioner is able to filter up to 99.9% of viruses and bacteria that pass through its Tri-Care Filter, as verified by Intertek.¹⁰

Catch Every Last Particle With the Samsung Jet

The Samsung Jet, Samsung’s premium cordless vacuum cleaner, features intense suction power of up to 200W¹¹ for deep cleaning. As well as removing dust, the Samsung Jet also catches miniscule particles such as pollen, mold and pet dander to help you keep your floors, surfaces and air free of unwanted particulates.

Another unique benefit of using the Samsung Jet is that the entire vacuuming process, from start to finish, can be undertaken without mess. The Samsung Jet features an ultrafine dust filter¹² that catches 99.999% of micro dust, meaning that dust will not escape back out into the air once trapped. The vacuum is also equipped with a Clean Station that keeps dust from being released back into the air during the device cleaning process.

All you need to do is place the vacuum’s dustbin on top of the Clean Station, where Air Pulse technology uses internal air pressure to empty the dustbin. Thanks to this innovative technology, the number of particles that conventionally escape back into the air during the emptying process is reduced by over 400 times.¹³

¹ Products and specifications may vary by region.

² The Sanitize cycle eliminates 99.9% of 2 types of bacteria (E.coli and S.aureus) as per testing by Intertek.

³ The Sanitize cycle eliminates 99% of house dust mites as per testing undertaken by Intertek and the BAF certification.

⁴ The removal of allergens from house dust mites is based on the BAF’s test report for the Hygiene Steam cycle.

⁵ The removal of 99.9% of certain bacteria, including Staphylococcus aureus and Escherichia coli is based on Intertek’s test report for the Hygiene steam cycle. Individual results may vary.

⁶ Over 99.99% reduction in Escherichia coli and Staphylococcus aureus using the GB21551.5-2010 test method. Models tested include WD7800N, WW7800M, WD6800N, WW6800M and WD/WW6500N, sold in China.

⁷ According to testing by Intertek of the Self Clean+ cycle on the WF6000R

⁸ Certified models include DW80M9***U* and DW80R9***U*, sold in the U.S.

⁹ Based on a HEPA filter performance test undertaken by an international certification agency using a particle size of 0.26㎛, as specified by 42 CFR part 84

¹⁰ Verified by Intertek testing samples of Samsung AR9500T in a continuous airflow condition (to KS K 0693:2016 protocol using bacteriophage MS2 virus ATCC 15597-B1 & E. coli strain C3000 ATCC 15597) and the antiviral Tri-Care Filter (to Samsung-defined test criteria using S. aureus ATCC 6538 & K. pneumoniae ATCC 4352). MS2 virus ATCC 15597-B1, Staphylocccus aureus ATCC 6538 & Klebsiella pneumoniae ATCC 4352 bacteria are among those removed.

¹¹ Suction performance based on internal testing using the international standard (IEC62885-2. cl.5.11) on Handy/Max mode. Individual results may vary depending on each usage situation.

¹² Particles-trapping performance based on internal testing using the international standard (IEC62885-2. cl.5.11) on Handy/Max mode. Individual results may vary depending on each usage situation.

¹³ Verified by Underwriters Laboratories (UL), a safety certification company based in the U.S.

Armed with industry-leading suction power and a 5 Layered HEPA filtration system¹, the Samsung Jet not only keeps your home spotless, but also helps to keep the air dust-free. Check out the video below for a hands-on look at this revolutionary end-to-end home cleaning solution, then read on for an in-depth introduction to each of its leading features.

Powerful Filtration

Cleaning one’s home is no effortless task, so it is important to have a vacuum that will comprehensively get the job done while keeping fine household dust out of the air of your home.

The Samsung Jet’s 5 Layered HEPA filtration system minimizes the dust that escapes back out through the exhaust during cleaning. Firstly, the vacuum’s main cyclone separates large dust particles, while the metal mesh grille filter separates smaller particles. The Jet Cyclone and micro filter then catch even finer dust particles, and finally, an ultrafine dust filter traps 99.999 percent of micro dust², including 0.3~10µm sized particles and allergens that are prone to escaping from traditional vacuums.

Hygienic Dustbin Disposal

Ready to clean out the dustbin? Users can easily remove the device’s dustbin and wash it out after emptying to remove any lingering dust. The internal rotating drum located by the head of the vacuum cleaner is also detachable, so with just one click, you can fully clean your vacuum for its next run.

200W: Industry-Leading Suction Power

There’s nothing quite as frustrating as a cordless vacuum cleaner that loses its suction power when the battery starts to run low. With the Samsung Jet, you can vacuum worry-free thanks to its Digital Inverter Motor that consistently maintains a high level of energy efficiency to sustain the vacuum’s industry-leading suction power of up to 200W³. Even towards the end of a charge, the Jet Cyclone’s system features nine separate cyclones to minimize the loss of suction.

Long-Lasting Performance

The Samsung Jet’s high-capacity battery lasts 60 minutes⁴ on a full charge and is replaceable, meaning that with a spare battery, users can take advantage of up to 120 minutes of power for a deep clean.

When it comes to charging, the vacuum’s 2-in-1 Charging Station allows you to choose between two options – wall-mounted or free-standing – so you can place it anywhere you like around the house.

No More Fine Dust: The Revolutionary Clean Station

Tired of breathing in a face full of dust when emptying your vacuum’s dustbin? Simply place the dustbin on top of Samsung Jet’s Clean Station for a sterile, dust-free finish.

The Samsung Jet’s Clean Station features an Anti-Dust Emitting Structure that prevents ultrafine dust from being released back into the air while emptying the dustbin. The vacuum’s air-tight design, with its 5 Layered HEPA Filtration System, is 400 times more hygienic than conventional dustbins⁵, trapping fine dust particles to keep everyone breathing easy.

The Samsung Jet’s Clean Station even features Air Pulse Technology, which regularly oscillates air around the vacuum’s bin to remove trapped dust. These stubborn particles are then collected in a 2-liter dust bag inside the device, which only need be replaced once every few months.

Intuitive Design, At A Glance

The Samsung Jet’s powerful cleaning solutions all come in a lightweight body weighing in at just 1.66 kilograms⁶, ensuring a strain-free cleaning experience.

Want to check how much battery is left, whether there’s a blockage or just how the vacuum’s brush is faring? One glance at the Samsung Jet’s intuitive, integrated digital display will give you all the information you need.

7 Tools for Any Surface

For homes with multiple surface types, the Samsung Jet comes with three motorized brush options capable of accessing each and every tricky shelf or crevice, all detachable and easily replaced on the device with a simple click.

The basic Turbo Action brush is perfect for carpets, but can be used on any floor surface, with a 180-degree swivel head for easy maneuverability. The Soft Action brush is optimal for harder floor types and for those hard-to-reach areas thanks to its woven anti-static silver threads, while the Spinning Sweeper brush features dual spinning wet pads for mopping.

Moving from floors to furniture? Use the Combination Tool when covering large areas, the Flex Tool for hard-to-reach areas, the Long Reach Crevice Tool for small spaces, and the Mini Motorized Tool to pick up dust and pet fur from sofas and beds.

¹ HEPA filtration system: High Efficiency Particulate Air filtration system

² Based on internal testing, using Max mode, in accordance with the IEC62885-2 Cl. 5.11 standard

³ Based on internal testing of the suction power at the inlet of the non-motorized tool, using Max mode, in accordance with the IEC62885-2 Cl. 5.8 standard

⁴ The stated run time applies to the minimum power level with a non-motorized tool attached.

⁵ Fine dust emission level tested when emptying the dustbin. Based on PM10 concentration (µg/m3), maximum level compared with the Samsung VC7000. Based on UL tests. Results may vary depending on individual use.

⁶ Handheld body weight

Samsung Jet cordless stick vacuum cleaner

Working in tandem with the Samsung Jet, the revolutionary Clean Station dust disposal solution incorporates an air-tight design that prevents dust from being released back into the air by almost 400 times, and allows for hassle free emptying of the vacuum’s contents with its Auto Empty Dustbin.

The Samsung Jet also features a built-in display that shows its status, and is 12% lighter than its predecessor* to allow for easy maneuverability. For a more detailed rundown of the innovative Samsung Jet vacuum cleaner, check out the infographic below.

* Predecessor: POWERstick PRO

“Our strong commitment to create vacuum cleaners that offer a differentiated cleaning experience to consumers is perfectly represented in the Samsung Jet series,” said Eugene Chung, Vice President of the Global Product Management Group at Digital Appliances Business, Samsung Electronics. “Despite the Samsung Jet’s remarkably powerful suction capabilities, its body has been designed to be lightweight, allowing our customers to enjoy the Jet’s easy-to-use features more comfortably.”

Powerful Cleaning Solution

The Samsung Jet’s industry-leading capabilities are made possible by its Digital Inverter Motor and the Jet Cyclone system. The Digital Inverter Motor incorporates an ultrasonic welded cover and diffuser that optimize airflow. It allows Samsung Jet to maintain a high level of energy efficiency needed to generate a significant level of suction power. Meanwhile, the Jet Cyclone system features nine separate cyclones, each with 3-way multi-air inlets to minimize loss of suction power while securely trapping fine dust particles that are sucked into the vacuum cleaner.

Users can also enjoy longer cleaning times with the Samsung Jet’s high-capacity battery. The long-lasting battery addresses consumer needs for a reliable vacuum cleaner that can maintain suction for up to one hour. And since the battery can easily be removed and replaced with a spare, users can clean for up to two hours in one session if needed.

The Samsung Jet also comes equipped with a diverse array of highly efficient motorized brushes that provide various cleaning solutions to match different consumer lifestyles, cleaning habits, and floor types.

Hygienic Features for Healthy Habits

Samsung Jet’s best-in-class 5 Layered HEPA Filtration System reflects Samsung’s commitment to ensure the safety and health of its users. Verified and certified by the British Allergy Foundation (BAF), the high-performance filter captures 99.999-percent² of dust particles and allergens that normally would escape back into the air through the vacuum exhaust, providing a cleaner indoor environment.

The Samsung Jet’s Washable Dustbin and One Click Detachable Brush Drum are also key features of hygienic and convenient maintenance as they can be fully washed without hassle. The dustbin can be removed effortlessly, so users can simply tip out the dust and wash all the separate parts for a thorough clean. The internal rotating drum located on the head of the vacuum cleaner is also detachable with just a click, which means it can be washed separately as well.

Clean and Convenient Disposal Solution

The newly unveiled Clean Station is an innovative dust disposal solution that automatically empties out the Samsung Jet’s dustbin to provide users with a simpler way to manage their Samsung Jet. The Clean Station incorporates a highly advanced dust filtration system that directly solves the issue of having dust fly everywhere while disposing collected dust from the vacuum canister.

Users simply need to place the dustbin on top of the Clean Station to automatically empty out its contents. The Clean Station also has an Anti-Dust Emitting Structure that has been verified by Underwriters Laboratories (UL) to prevent ultrafine dust from getting released back into the air while the dustbin is being emptied out. Its air-tight design prevents 400 times more emission than conventional dustbins. It also has its own 5 Layered HEPA Filtration System that traps 99.999-percent³ of fine dust particles to ensure purer air in the room.

The Clean Station even features Air Pulse Technology, which pulsates the air in the dustbin to shake off trapped dust. The dust is then collected in a micro bag inside the machine, which can easily be replaced every two to three months.

Effortless and Convenient Design

The Samsung Jet incorporates various features and design aspects that make the cleaning process more convenient. For example, the integrated digital display shows the machine’s status, such as power level and brush type. It also alerts users if there are brush bar problems or blockages. This helps users maintain their vacuum cleaner in optimal conditions.

The Samsung Jet’s 2-in-1 Charging Station can be adjusted to suit any home lifestyle by allowing users to store and charge their vacuum cleaner more conveniently. The charging station can now be wall-mounted, so users who need to save space can take advantage of this option. It can also just be used as a stand-alone charger for more flexible storage.

The Samsung Jet’s lightweight design ensures maximum usability and reduces strain on users’ wrists. The handheld body weighs just 1.66kg for the Jet and 1.48kg for Jet Light. This makes them 12-percent and 21-percent lighter respectively than conventional cleaners.⁴

For more information on the Samsung Jet cordless stick vacuum cleaner, please visit www.samsung.com.

¹ Product specifications vary by region.

² Tested based on IEC62885-2, Cl. 5.11, Max Mode. Based on SLG (Schubert Leiter Gerätesicherheit) tests.

³ Based on internal testing in accordance with the IEC62885-2, Cl. 5.11 standard

⁴ Compared with the Samsung VS8000 model