Samsung Electronics today announced that the company ranked fourth out of 150 companies in the World Benchmarking Alliance (WBA)’s Digital Inclusion Benchmark in 2021. Samsung’s consistent, multifaceted efforts to be digitally responsible have earned the achievement from global tenth place in 2020 to fourth in this year.

The WBA represents an alliance forged among more than 200 global, regional and local organizations to shape the private sector’s contributions to achieve the UN’s Sustainable Development Goals. The WBA examines companies with a focus on seven key categories, including human rights, the environment and digital inclusion. The WBA launched its very first Digital Inclusion Benchmark last year, which evaluated companies’ progress in improving access to technology, enhancing digital skills, fostering trustworthy use and innovating both openly and ethically.

Samsung was recognized for its efforts on digital responsibility as the company had established its artificial intelligence (AI) ethics principles. Having recognized the importance of emphasizing social and ethical responsibility in technology development, Samsung established a set of AI ethics principles to put into practice.

Samsung strives for accessibility in its products, enhancing them with technologies that make it easier for all users to utilize them. WBA recognized Samsung’s SeeColors app¹ that makes color adjustments to aid those with color vision deficiency (CVD) and helps them enjoy a better viewing experience with optimized colors on Samsung TVs.

The company’s C-lab Outside program in Korea that is designed to foster the startup ecosystem was singled out for its social contribution activities, while Samsung’s devotion to support digital education also garnered recognition. With its vision of ‘Together for Tomorrow! Enabling People’, Samsung has been and will continue to operate social contribution activities focusing on youth education and growth for their sustainable development. Samsung operates its global Corporate Citizenship Program, the Samsung Innovation Campus (SIC) to provide support in the form of job opportunities in future technology fields.

As a company that develops products and technologies that enhance users’ lives, Samsung is committed to promoting digital responsibility. Going forward, the company will continue to explore ways to make it easier for people to access and utilize a wide range of convenient and meaningful digital technologies.

¹ This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.

The vivid colors of a garden in full bloom, a landscape at sunset – colors give depth and interest to everyday experiences. But these aren’t experiences that everyone can enjoy in the same way. People with normal vision can usually perceive millions of color shades, while those suffering from CVD can only see a few thousand, and colorblind people only see a few hundred.

Some 300 million people are affected by Color Vision Deficiency (CVD) – the inability to recognize the full spectrum of color seen by people with normal vision. For those who suffer from CVD, it can affect lifestyle, and in some cases, it can limit a person’s ability to pursue his or her dreams. To help those affected, Samsung has created a solution that can help CVD sufferers as part of its “Launching People” campaign – Samsung’s global brand campaign that started in 2013 to show how Samsung technologies enrich people’s lives.

Samsung has partnered with Colorlite, a Hungarian company that manufactures the innovative Colorlite color correction glasses, on an app that identifies CVD. Called SeeColors*, it can then adjust compatible TVs to allow viewers with CVD to enjoy a better viewing experience with more optimized colors.

The SeeColors app works on smartphones and Tizen-based TVs to first identify the type and level of CVD of the user. It then connects to Samsung Smart TVs to recalibrate the screen based on the user’s specific CVD tests. By creating the solution with Colorlite, Samsung can apply the technology for the first time to TVs and smartphones. With Samsung’s market leadership in both smartphones and TVs, it is a partnership that’s producing fantastic results. The SeeColors app partnership is a huge development that will help make TV entertainment more inclusive than ever—for all vision abilities.

The SeeColors Smart TV application is pre-installed on every 2016 Samsung SUHD TV, while the mobile app is available in Hungary, Romania and Bulgaria via Google Play and the Galaxy App Store for Samsung Galaxy smartphones**.

To find out more about #SeeColors, please visit the following:

• Hungary: http://www.samsung.com/hu/launchingpeople/
• Romania: http://www.samsung.com/ro/launchingpeople/
• Bulgaria: http://www.samsung.com/bg/launchingpeople/

* This app is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease or medical problem. Any information found, acquired or accessed through this app is made available for your convenience and should not be treated as medical advice.
** #SeeColors mobile app is downloadable to the following Samsung Galaxy smartphones: S6, S6 edge, S6 edge+ and S7, S7 edge.