Samsung Electronics today announced the launch of its latest innovations in home entertainment, The Premiere 9 and The Premiere 7. These ultra-short throw projectors, designed to deliver an unparalleled viewing experience, transform any living space into a premium home cinema with stunning 4K resolution, immersive audio and other advanced features.

“The Premiere lineup is set to redefine the premium home cinema experience by combining our advanced laser technology with cutting-edge, user-friendly features that offer stunning picture quality and immersive sound,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “As we continue to innovate, we envision a future where our products transform everyday living spaces into immersive entertainment hubs, setting new standards for home entertainment.”

Unmatched Picture and Sound Quality

Samsung’s newest entries in The Premiere lineup meet the growing demand for high-quality entertainment solutions, using cutting-edge laser technology to bring the cinema experience directly to homes. The Premiere 9 features triple laser technology for enhanced color accuracy and brightness, while both models offer ultra-short throw capabilities and vibrant 4K resolution on screens up to 130 inches.¹

The Premiere’s vibrant 4K resolution and exceptional color accuracy bring every scene to life. The Premiere 9 and The Premiere 7 projectors provide color gamut coverage of 154% and 100% of the DCI-P3 standard,² respectively, while both models support HDR10+, ensuring clear and vivid images — even in bright environments. With a maximum brightness of 3,450 ISO lumens³ for The Premiere 9 and 2,500 ISO lumens for The Premiere 7, these projectors both deliver sharp and dynamic visuals.⁴

To further enhance picture quality, The Premiere projectors are equipped with innovative AI picture enhancements, including AI Upscaling and Vision Booster. AI Upscaling ensures that content is displayed in stunning 4K resolution, regardless of its original quality, while Vision Booster automatically adjusts brightness and contrast in various lighting conditions for optimal picture quality.

The built-in speakers with Dolby Atmos technology in both models provide powerful and immersive audio, creating a true home theater experience without the need for additional sound equipment. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2ch speakers for an expansive dome of sound.

Samsung Tizen OS Home Brings Streaming and Gaming, Along With Broad Connectivity

The new Premiere projectors come with Samsung Tizen OS Home, offering access to a wide range of streaming services, including Samsung TV Plus, Netflix, YouTube, Amazon Prime Video and more. This extensive selection ensures that users can enjoy their favorite movies, TV shows, providing a comprehensive entertainment experience at the click of a button.

For gaming enthusiasts, the Samsung Gaming Hub⁵ offers a seamless gaming experience. Users can enjoy games without the need for a console, accessing a wide choice of cloud-based games directly through the projector.

For those who want to create a tailor-made interior, Custom Ambient offers personalized home decorations by projecting various widgets onto the living space. Users can combine photos, videos and widgets freely via the SmartThings app on their mobile phones.

Even when not being used as a fully cinematic projector, The Premiere ensures convenience and entertainment for all consumers as a Smart speaker with hands-free voice control and a variety of music applications.

The new Premiere projectors also enhance connectivity, providing a seamless and integrated entertainment experience. Users can effortlessly share content from their smartphones to the big screen with Tap View and Mirroring, while embedded voice assistant support allows easy control of the projector and other connected devices with simple voice commands. Additionally, Samsung’s SmartThings integration enables users to manage smart home devices such as lights, thermostats and security systems from the projector, thereby creating a fully integrated home environment.

A Design Fit for Any Home Environment

The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. The compact size and easy installation make the projectors an ideal fit for any room, maximizing both functionality and aesthetic appeal.

Setting up any model of The Premiere is simple — users merely need to plug in the projector and connect to a wireless network. Ultra-short throw capabilities eliminate the need for complex installations, allowing users to enjoy large-screen projections with minimal effort.

The new Premiere 9 and Premiere 7 projectors are now available for purchase at Samsung’s official online store and select retail locations in the United States, Canada and China. The rollout will continue in other regions later this year. For more information, please visit Samsung.com.

¹ The Premiere 7 provides 4K high resolution on screens up to 120 inches.
² DCI-P3, known as Digital Cinema Initiatives – Protocol 3, is a color space commonly used in digital cinema and is the color standard for the film industry.
³ ISO lumens is the brightness level based on the International Organization for Standardization (ISO) standards.
⁴ The brightness levels for The Premiere 9 (3,450 ISO lumens) and The Premiere 7 (2,500 ISO lumens) reflect approximate increases of 23% and 14% over previous models (2,800 ANSI lumens and 2,200 ISO lumens). Actual performance may vary based on usage conditions.
⁵ Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account.

With the ever-growing popularity and accessibility of social video platforms, today, anyone can become a creator. To grow their platforms, new creators are choosing professional-grade editing programs and hardware to produce exciting content and increase subscribers. As a result, the demand for high-quality monitors is skyrocketing.

According to Markets & Research, the global Professional Monitors market size was estimated to be worth $1048.6 million in 2021 and is forecasted to be $1492.1 million by 2028.

If you’re looking to break into content creation, use the following checklist when picking your next monitor.

# Want To Be a Content Creator? Here Is How To Pick The Perfect Monitor

# Not Familiar With The Terminology Yet? This Guide Will Help You

Looking to choose a new monitor for content creation? Don’t let unfamiliar jargon put you off. Let’s take a deep dive into the world of monitors.

1. DCI-P3: Reproducing accurate colors from shot to screen

DCI-P3, the triangle highlighted on the colorful diagram, constitutes a range of colors that can be presented on a given display, such as a monitor. Simply put, they use figures to indicate the extent of a display’s color handling capabilities. This is why it is called a color gamut, because gamut means a full scope or range of something.

Color standards vary by institutes depending on the purpose and criteria of the color gamut. Classic examples include DCI-P3, sRGB and Adobe RGB. The triangle refers to a percentage of the visible spectrum on a display based on each color standard.

To find the best monitor for video content creation, you need to check a monitor’s color gamut. It is essential to display your video as intended without color distortion, whether on a computer or mobile device. Make sure the monitor supports ‘DCI-P3’ if you often edit videos.

2. HDR: Selecting a monitor that provides incredible contrast and accentuates details

Customers are good at intuitively picking up on the quality of a display, so the ability to deliver life-like picture quality is just as crucial as accurate color reproduction.

HDR (High Dynamic Range) refers to a technology that delivers true-to-life pictures by delicately adjusting brightness. You can assess HDR performance based on VESA DisplayHDR ratings created by VESA. VESA Certified DisplayHDR guarantees a display’s quality, allowing you to enjoy the best HDR experience.

VESA assigns a number grade representing peak brightness on certified monitors. In other words, the larger the number, the wider the range of brightness a monitor can express.

As VESA Certified DisplayHDR guarantees a display’s quality, it is highly recommended that serious creators invest in a product that is DisplayHDR 400-verified, or higher. This will enable you to enjoy the best HDR experience possible.

3. Matte Display: Avoiding bright light without installing unnecessary accessories

Content creators can often be disrupted by glare or reflection on their monitors. It is crucial for creators to work on a screen that delivers consistency in all environments regardless of external lighting factors. Bright lights or changes in monitor angle can cause color distortions detrimental to overall content quality, which is why many editors now use monitor hoods while working.

However, installing a hood to prevent glare and reflection can undermine work productivity since it is difficult to adjust a monitor’s angle or height. ViewFinity S8 solves such inconveniences by adopting the Matte Display to minimize glare. The Matte Display that reduces glare and reflection, helps you check content even under bright light regardless of angle. As such, ViewFinity S8 received the world’s first UL¹ Verification for Glare Free.

# Samsung ViewFinity S8, The Best Choice for Content Creators²

¹ UL, LLC is a global safety certification company that determines standards for safety, security and sustainability.

² These details refer to the 32-inch model. 27-inch model supports VESA Display HDR 400 and 16.7 million color expressions.