Samsung Electronics today announced the European launch of its latest Onyx (ICD model) cinema LED screen at CineEurope 2025. Building on its debut at CinemaCon 2025 in the U.S. this past April, the new Onyx brings Samsung’s acclaimed legacy of visual excellence and industry-leading performance to European cinemas, empowering exhibitors and creative partners with new possibilities for HDR content and immersive storytelling.

“Europe is a vital market for cinema innovation, and the launch of Onyx marks a new chapter in our commitment to premium movie experiences,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By partnering with leading cinema chains like Pathé Cinémas and creative pioneers like Pixar, we are empowering the industry to deliver a truly immersive and visually stunning cinematic journey for audiences everywhere.”

Delivering a Proven Solution With Visuals, Scalability and Reliability

Samsung Onyx, the world’s first DCI-certified¹ cinema LED display, is engineered for premium cinema experiences and supports frame rates of up to 120Hz² at 4K resolution, for an ultra-smooth picture. The screen delivers brilliant HDR visuals with peak brightness levels of 300 nits (87.6fL),³ true black levels and precise color accuracy.

The new Onyx offers four standard screen sizes — 5, 10, 14 and 20 meters — along with additional flexible scaling options.⁴ This remarkable adaptability allows theaters to maximize their available spaces and present films in the largest possible format without compromising image quality.

Designed for long-term performance, Onyx sets a new standard in cinema display technology with the industry’s first and longest 10-year warranty for cinema LED screens.⁵ This extended warranty helps lower the total cost of ownership and ensures that theater owners make a future-proof investment.

Deepening HDR Workflow With Pixar Animation Studios

Samsung’s longstanding relationship with Pixar Animation Studios continues to drive new standards for HDR cinema content. Pixar has continuously mastered its films to offer unparalleled visual quality to viewers and has done so again for its new animated film “Elio” — set to premiere globally starting from June 18 — making it available in 4K theatrical HDR format compatible with Samsung Onyx.

In line with ongoing efforts to expand the theatrical exhibition of HDR films, Pixar will continue mastering future films in DCI HDR that is supported on Onyx screens, ensuring audiences experience the films in the highest brightness and fidelity currently achievable.

In its pursuit of excellence in HDR-mastered films, Pixar aims to install the new Onyx display at its Emeryville, California campus. This screen will be used during production to evaluate HDR color and brightness, conduct content quality tests and host demonstration screenings for filmmakers. By providing a dedicated space for these activities, the Onyx screen will further support creative collaboration and innovation in HDR filmmaking — ensuring that audiences can enjoy the full impact of Pixar’s high-quality HDR films showcased in theaters equipped with Onyx technology.

“Samsung’s Onyx screens allow our Pixar artists to present their stories exactly as they envisioned them — vivid, dynamic and true to life,” said Jessie Schroeder, VP Post Production, Pixar Animation Studios. “By mastering our films in HDR with Onyx, we continue to unlock a new level of visual storytelling for filmmakers and deliver the next generation of cinematic experiences for our audiences.”

CineEurope attendees are invited to experience the new Onyx in person at Samsung’s booth, where the company will highlight its latest innovations in cinema display technology. Taking place June 16–19 in Barcelona, CineEurope is the premier convention for the European cinema industry, uniting theater operators, film studios and industry leaders from across the region and beyond.

For more details, visit samsung.com.

¹ Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.
² Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.
³ Peak brightness supported when using DCI-HDR supported IMB.
⁴ All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal length. The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.
⁵ Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage to up to 10 years.

Samsung Electronics today announced the latest Onyx (ICD model) cinema LED screen at CinemaCon 2025, marking a new era for cinema display technology. Building on its legacy as a cinema LED pioneer, which began in 2017, Samsung is setting new standards with unmatched picture quality, industry-leading reliability and expanded screen scalability to meet the evolving needs of theaters worldwide.

“The cinema industry is shifting its focus towards delivering a more immersive and visually captivating experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “With Onyx, Samsung delivers not only the highest-quality visuals but also the flexibility that allows theaters to redefine the movie-going experience and cater to evolving audience expectations.”

Brighter, Bolder and More Immersive: The Future of Cinema Is Here

As the world’s first DCI-certified¹ cinema LED display, Samsung Onyx delivers an unparalleled cinematic experience with true black levels, infinite contrast ratio and exceptional color accuracy. The screen is capable of supporting frame rates up to 4K 120Hz,² delivering ultra-smooth motion and razor-sharp details.

Every auditorium has unique dimensions, and screen size requirements vary from theater to theater. To accommodate this, Onyx offers four standard sizes³ and additional flexible scaling options, allowing theaters to maximize their available space and present films in the largest possible format without compromising image quality:

• 5 meters (16ft) — Ideal for boutique and smaller-format theaters (Pixel pitch: 1.25mm)
• 10 meters (33ft) — The industry standard for premium cinemas (Pixel pitch: 2.5mm)
• 14 meters (46ft) — A versatile format that delivers an impressive, large-scale cinematic experience (Pixel pitch: 3.3mm)
• 20 meters (66ft) — A large-format solution for premium auditoriums (Pixel pitch: 5.0mm)

Samsung Onyx cinema LED screens natively support both scope (2.39:1) and flat (1.85:1) aspect ratios, ensuring films are displayed in their intended formats without the need for additional adjustments. When scaling beyond standard sizes, Onyx maintains both aspect ratios while maximizing the screen size, allowing content to expand proportionally without distortion.

Unlike traditional projectors, which can appear dim in larger theaters and struggle with washed-out colors in bright scenes, Onyx’s enhanced brightness ensures richer details in shadows, more intense highlights and superior color accuracy across the entire spectrum. Powered by Samsung’s HDR technology, Onyx reaches peak brightness levels of 300 nits (87.6fL) — six times brighter than conventional cinema standards — allowing even the brightest details to remain clear and visible.⁴ As a result, high-brightness scenes retain their full impact, rather than appearing washed out or overexposed.

With its industry-leading brightness and precision, Onyx enables clear and vivid playback even in brightly lit environments, making it ideal for alternative content such as live sports, concerts, gaming events and corporate presentations. This allows theaters to deliver a premium viewing experience beyond traditional movie screenings.

Built for Reliability and Seamless Integration

Onyx is built for long-term performance, offering the industry’s first and longest 10-years warranty for cinema LED,⁵ setting a new benchmark for reliability in cinema display technology. This extended coverage helps reduce total cost of ownership and ensures a future-proof investment for theater owners.

To maintain optimal picture quality, Samsung provides an auto calibration solution that enables theaters to easily calibrate their screens during installation and routine maintenance.

Designed for seamless integration, Onyx is compatible with both Dolby and GDC media servers, making it easier for theaters to transition from traditional projection systems. Because of this, theater networks can enjoy seamless content playback and efficient management.

Onyx is fully compatible with leading cinema audio solutions, including Dolby Atmos, Meyer Sound, QSC and custom-designed sound systems, providing theaters with the flexibility to customize their sound experience to meet their specific needs. For theaters using HARMAN’s JBL surround sound technology, Onyx also offers seamless integration to ensure optimized audio performance.

A Proven Legacy With Global Recognition

Samsung Onyx is one of the most widely adopted cinema LED screens in theaters worldwide — setting a new industry standard for premium cinema display technology. As it expands its presence, Onyx continues to showcase its unmatched reliability, versatility and ability to elevate the cinematic experience.

One of the most recent installations is at Pathé Palace in Paris, where Onyx was selected to enhance the premium viewing experience in one of the world’s most visually stunning cinemas.

“At Pathé, we are committed to delivering the highest-quality cinematic experience for our customers,” said Laure de Boissard, Managing Director, Pathé Cinéma France. “Samsung Onyx allows us to achieve stunning visuals with exceptional brightness and contrast, ensuring that every film is presented exactly as intended.”

Samsung Onyx is redefining how movies are experienced through its collaboration with the film industry as well. One such example was Samsung partnering with Pixar Animation Studios to master films like “Elemental,” “Inside Out 2,” and this summer’s “Elio” in HDR for Onyx, which led to the films being shown with exceptional brightness, contrast and color accuracy. Through close collaboration with filmmakers, Onyx continues to push the boundaries of display technology, ensuring that creative visions are brought to life with unmatched precision and clarity.

“At Pixar, we believe cinema can be a grand, shared experience — a place where stories feel larger than life and memories are made with friends. That’s why we’re driven to bring something truly new to the big screen with our pioneering HDR-1 theatrical releases,” said Dominic Glynn, Senior Scientist, Pixar Animation Studios. “In rising to meet this ambition, the ONYX screen technology delivers astonishing brightness, clarity and color — an image so clear and uniform it elevates every moment of the story. Even the casual moviegoer will feel the difference. It’s about creating that unforgettable ‘Wow!’ — the kind of experience that reminds us why cinema is, and always should be, special.”

CinemaCon attendees can experience the next-generation Onyx firsthand at Samsung’s booth at Caesars Palace, where the company will showcase its latest advancements in cinema display technology. Running March 31-April 3 in Las Vegas, CinemaCon is the largest annual gathering for the motion picture theater industry, bringing together theater owners, filmmakers, studio executives and industry professionals from all over the world.

For more details, visit samsung.com.

¹ Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.
² Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.
³ All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal;
The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.
⁴ Peak brightness supported when using DCI-HDR supported IMB.
⁵ Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years.

Just one year after offering CinemaCon attendees a first look at its initial Cinema LED screen, Samsung Electronics will officially launch its new Onyx brand at this year’s event. All venues featuring Samsung’s enhanced screen will operate under the “Samsung Onyx Theater” name moving forward.

Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colors. Combining an infinite contrast ratio and specialized low-tone grayscale settings, this pinpoint representation produces brighter and more detail-rich content.

“By aligning brilliant, uniform color presentation with LED picture quality and crystal-clear audio, the Samsung Onyx screen invites movie enthusiasts into the most immersive and memorable viewing arena available and repositions the theater as an entertainment haven,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are thrilled to deliver a new and exciting theater experience to operators, managers and consumers around the world, and we look forward to working further with leading decision-makers in the movie industry to usher in the next generation of cinema.”

The Next Generation of Cinema

Available in variations extending between 5 and 10.3 meters (16.4-33.8 ft.) in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.

CinemaCon 2018 attendees also will be among the first to experience the Samsung Onyx’s powerful multi-sensory viewing environment. Each Samsung Onyx screen features state-of-the-art surround sound from HARMAN International, bringing scenes to life through clear and consistent audio. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theaters, and ensures that all attendees can enjoy the same presentation regardless of seat location.

Samsung will also preview the Onyx’s ready-made sequel at CinemaCon 2018. The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent color amplification. Glass-wearing viewers can now enjoy subtitle text, images and even minor visual details with unprecedented clarity, and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theaters.

Expanding Presence through Worldwide Partnerships

The Onyx’s debut at CinemaCon 2018 comes as Samsung continues to expand its presence among global cinema operators and audiences. Last week, Samsung and partner Moving Image Tech (MIT) opened the first U.S. Onyx theater at Hollywood’s Pacific Theatres Winnetka w/XD. Samsung also recently announced partnerships with Golden Screen Cinemas – the largest cinema company in Malaysia, with 35 venues and 328 screens throughout the nation – and Cineplexx Cinemas – the largest cinema company in Austria, with 171 screens nationwide – to bring the Onyx screen to movie-goers in each country. The first locally revamped Samsung Onyx theaters are expected to open in Kuala Lumpur and Vienna, respectively, later this year.

“As the heart of the American film industry, Hollywood is an appropriate and symbolic location to introduce a game-changing technology in the Samsung Onyx for movie producers and consumers,” said Ron Gazzola, SVP, Sales and Marketing, IT B2B Division at Samsung Electronics America. “We are excited to revolutionize the cinema experience, and look forward to sharing the Samsung Onyx with even wider audiences both in the U.S. and throughout the world.”

As more theaters upgrade to the Onyx screen, Samsung is working with cinema content developers to ensure that the display can optimize upcoming films. Samsung will collaborate with leading cinema technology services provider Ymagis Group and its Eclair content development business unit to deliver EclairColor^® HDR-compliant pictures that shine on the Onyx screen. CinemaCon 2018 attendees will get a sneak peek at the benefits of this alliance, as Samsung will unveil EclairColor-enhanced visuals on its next-generation display. Samsung additionally has forged a partnership with Hollywood-based post-production company Roundabout to develop specialized Onyx-ready HDR content.

“Today’s movies feature the most sophisticated production and advanced graphics ever, and producers and directors need powerful theater technology to showcase their works as intended and at optimal quality,” said Jean Mizrahi, president and co-founder of Ymagis Group. “We anticipate dynamic and powerful cinema displays like the Onyx becoming the accepted industry standard in the coming years, and we are honored to partner with Samsung to drive change throughout the industry and ultimately improve the content experience for cinema-goers everywhere.”

At CinemaCon, Samsung will additionally highlight its partnerships with production equipment businesses, such as the new research and development initiative performed in conjunction with Arnold & Richter Cine Technik (ARRI), a Munich-based designer and manufacturer of specialized motion picture camera and lighting systems, to create Onyx-optimized content. Samsung is also collaborating with GDC Technology, a leading global provider of end-to-end digital cinema solutions, to develop Onyx-compatible cinema servers.

Taking place April 23-26, 2018 at Caesar’s Palace in Las Vegas, CinemaCon is the official convention of the National Association of Theater Owners with participants from more than 80 countries expected to attend.

For more information about Samsung Onyx, visit: https://displaysolutions.samsung.com/led-signage/onyx.

Samsung Electronics today announced a partnership with the world’s largest theater operator Wanda Cinemas to bring its pioneering Cinema LED Screen technology to Wanda’s Wujiaochang theater, located in Shanghai’s Yangpu District. The theater marks the first implementation of Samsung’s Cinema LED Screen in China, and follows successful implementations in Asia last year in Seoul and Busan, Korea, and Bangkok, Thailand, and also in Europe, at the Arena Cinemas Sihlcity in Zurich, Switzerland.

“Since its introduction mid-last year, Samsung’s Cinema LED Screen has captivated the cinema industry with its potential revolutionize the theater and filmgoing experience. Through sharper colors, true-to-life audio and an ultra-wide viewing environment, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Through Cinema LED, we are confident that consumers in China will embrace the opportunity to engage with their favorite films like never before, and are thrilled to partner with Wanda Cinemas to bring this advanced technology to this growing market.”

The new partnership expands Samsung’s relationship with the world’s leading cinema chain. A Fortune 500 company, Wanda Cinema Line Corp. operates nearly 14,347 screens at more than 1,352 theaters around the world, and also owns recognizable global cinema brands including AMC, Carmike, Odeon and Hoyts Group. Even as Cinema LED at Shanghai’s Wujiaochang theater launches, Samsung and Wanda Cinemas already are finalizing a second cinema conversion in Beijing, with plans to open the venue to the public in the first half of this year.

As the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theater display, Samsung’s Cinema LED Screen delivers excellent visual quality, technical performance and reliability that surpass that of legacy projector-based operations. Stretching nearly 10.3 m. (33.8 ft.) wide, the Cinema LED Screen fits comfortably in usual theater configurations, maintaining the same stunning picture quality at even the widest viewing angles. The display also transforms content with ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels nearly 10 times greater than the typical cinema standard. As a result, viewers can experience more immersive content supported by bright colors, pristine whites and deep blacks.

To go with the stunning picture technology, Samsung has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN. This integration includes powerful speakers bordering the screen, and an expanded audio “sweet spot” throughout the theater’s seating area, producing a true multi-sensory experience the way the content creators intended.

“As the world’s leading cinema company, our customers expect a differentiated and memorable theater experience both worthy of their investment and reflective of the Wanda Cinemas brand,” said Qi Wang, Vice President, Wanda Film Holding Co., Ltd. “We are honored to work with Samsung to set the new luxury theater standard, and look forward to making the Shanghai Cinema LED theater a must-see destination for both movie enthusiasts and casual consumers alike.”

With the demands for theater space evolving across the industry, Samsung’s Cinema LED Screen will enable Wanda Cinemas to expand the service offerings inside its improved Shanghai theater. The display’s consistent presentation, even against dark or ambient lighting conditions, accommodates non-movie content including gaming competitions, corporate events and presentations, and sports and concert simulcasting, among others.

For more information about Samsung’s Cinema LED Screen, as well as related articles, photos and videos, visit http://news.samsung.com.

On February 4, the launch ceremony of the first Samsung Cinema LED of China was held at Wujiaochang’s Wanda Theater in Shanghai, China. From left, Jason Kim, VP of Samsung Electronics Visual Display Business, Yontak Jin, VP of Samsung Electronics China Consumer Elecronics Division, Wang Qi, CTO of Wanda Cinemas, Zeung Guang, VP of Wanda Cinemas, Frank Xiao, VP of HARMAN China Enterprise Business and David McKinney, VP of HARMAN.