At this year’s Integrated Systems Europe exhibition, the world’s largest AV systems integration show, Samsung Electronics will showcase a host of new technologies designed to help businesses foster more immersive and engaging visuals. Those in Amsterdam for the February 7-10 event are invited to see firsthand how Samsung’s industry-leading display solutions bring creative visions to life.

Samsung’s ISE 2017 lineup includes products optimized for specialty markets, including the retail, public, corporate and education sectors, as well as its new, innovation-inspiring SMART LED Signage and QLED Signage displays. Attendees are also invited to visit Samsung’s exclusive showroom to experience its vision for the next wave of engaging display innovations.

For more information, please follow the link here.

See in the video below how Samsung’s display solutions can help you establish “Your Future. On Display.”

Samsung Electronics, a worldwide leader in innovative display solutions, announced that its mirror display has been commercially installed for the first time in a LEEKAJA HAIRBIS salon in Seoul, Korea.

Using Samsung’s 55-inch mirror displays, LEEKAJA HAIRBIS’ Jamsil salon will now provide a customized experience to their clients – they can consult different styles and colors and also show information on the latest trends; straight from the mirror display.

Samsung’s mirror displays, which enable clients to provide an interactive environment for their customers, received a lot of attention in numerous exhibitions including CES 2016 and ISE 2016.

Following the first commercial installation, Samsung expects the application of mirror displays to increase in various scenarios including fashion, furniture, interior design and retail. The 55-inch mirror display model will be available worldwide starting Q3, 2016.

About LEEKAJA HAIRBIS
LEEKAJA HAIRBIS has locations around the world in Australia, China, Korea, and the U.S.

We are visual creatures. We experience our surroundings through our eyes and make decisions based on what we see. This especially rings true in the business world, which is why Samsung Electronics has meticulously crafted a wide range of integration-ready signage solutions to support organizations of every size. Although Samsung continues to expand its services in this area, it has already left an indelible mark on five industries. Read on to see how.

Retail

Competition from non-traditional retail sources, such as online and mobile shopping outlets, and the new social media influenced shopping habits of millennials and the middleclass, have forced retailers to differentiate themselves by creating a more enhanced in-store experience. In an era of digital hyper-saturation, retailers must meet customer needs by simplifying the store experience, diversifying marketing and facilitating two- way communication.

Such was the case with Sport Chek, Canada’s largest retailer of sports equipment and apparel. Noting that 80% of the retailer`s customers were under the age of 40, the company attempted to appeal to this digital-savvy demographic by installing numerous interactive screens throughout their flagship store in Toronto.

The vibrant images and content arrangement features of Samsung’s displays made customers want to spend more time in the store, and cemented a positive perception of the brand. As such, Sport Chek was able to create a retail environment unlike any other in North America, resulting in unprecedented sales.

Corporate

Corporations gain market share by readily adapting to ever-changing business conditions, particularly in the realm of IT infrastructure. Utilizing up-to-date communication and operation systems ensures effective internal collaboration and timely delivery of relevant information, as well as improves overall corporate performance.

To meet these evolving needs, corporate managers must provide a flexible communication system that supports dynamic collaboration, give employees easy access to real-time information and retain clients by presenting a visually impactful and compelling brand message.

Seeking to influence in-house creativity and enhance operations to take their company mission to the next level, Geico S.p.A., the automotive industry’s leading international producer of automated paint plants, worked together with Numero 10, a Samsung partner, to build and manage high-definition Samsung video walls. To increase collaboration between employees and clients, they also installed Samsung’s 65” interactive multimedia e-Boards in their executive offices, main meeting halls and training facilities.

Not only did Geico grab the attention of current customers and potential clients, but also cultivated internal communications and promoted a fruitful exchange of inventive ideas with the videoconferencing capabilities of the e-Boards.

Entertainment

With internet connectivity allowing for more convenient media consumption, more consumers are transitioning away from large public venues, moving instead to personalized in-home entertainment systems. In response, the entertainment industry has to reinvent its methods to get consumers out of their living rooms and into entertainment venues.

In order to meet consumer demands, entertainment facilities must capture customers’ attention with vibrant imagery, create convenient and intuitive promotional information, and establish a platform which enables customers to interact with the venue in a more personal way.

Slate NY, a popular New York City sports bar and events venue, attempted to accomplish this by installing a cutting edge video wall to create an impactful audio-visual experience for guests. Samsung’s 55” UD Series Direct-lit LED displays provided Slate NY with an elegant solution, offering a virtually seamless viewing experience when installed as a video wall.

Following the installation, the venue saw a 25% increase in foot traffic for popular sporting events, as well as a spike in event bookings. Slate NY intends to further leverage the video wall through the integration of custom graphics that will transform the venue’s atmosphere to fit club nights and other special events.

Hospitality

“Digital natives,” tech-savvy consumers who value mobility, flexibility and on-demand media access, are a growing demographic targeted by the hospitality industry. So much so that they are expected to be the main user of hospitality displays by 2017. As such, hotels and resorts worldwide have had to evolve to enhance guests’ experiences with more digital amenities while maintaining a modern interior design.

Hong Kong’s Peninsula Hotel serves affluent business and leisure guests and builds loyalty through impeccable service, elegant décor, and modern in-room technology. The hotel sought to efficiently transform its guest rooms with nearly 700 elegant Samsung hospitality displays which delivered full-HD video content with user-friendly, intuitive controls. Additionally, the displays comprised seamless integration with guests’ mobile devices, allowing them to feel more at home.

These interactive, information dense displays upgraded the luxury hotel to the foremost level of in-room entertainment and have been so successful that Samsung has been chosen as the technology standard across Hong Kong & Shanghai Hotels Limited’s hotels worldwide.

Transportation

As individuals are driving less and the general public’s attitudes toward public modes of transportation are becoming more positive, the transportation industry is seeing an increase in the number of travelers across all segments. To continue along this steadily positive growth trend, transportation centers such as airports and train terminals will need to invest in innovative digital infrastructure to maximize capacity while minimizing operating costs.

To modernize how travelers access information, the industry has turned to digital signage solutions, which can be tailored to fit the individual needs of a wide range of transportation segments.

Samsung’s SMART Signage utilizes database integration to display real time departure/arrival information to cater to passenger needs and enhances the travel experience with interactive, passenger-oriented content and self-service capabilities. Additionally, Samsung’s displays promote brand awareness with a contemporary, visually compelling passenger terminal, sure to appeal to the growing demographics utilizing public transportation.

As industry trends evolve to meet the demands of the public, so will the way we consume them. It is certain that Samsung`s display solutions will advance with such trends, continuing to improve and enhance the way the world does business.

This year at ISE, we are bringing our future vision to life. Our display solutions — from outdoor signage and video walls to LED displays and curved monitors — are smarter, better customised and differentiated to provide new opportunities and drive growth for our retail customers.

As a consumer brand, retailer and enterprise technology company – Samsung is witnessing radical changes in the retail industry. The altered behaviour and inflated expectations of today’s consumers has exposed weaknesses in many of today’s traditional retailers. Those that do not adapt may not survive. Only those willing to experiment and challenge the status quo will have a chance to lead in the future.  They are the businesses who seek innovative combinations of physical and digital to exploit untapped opportunities and competitor weaknesses.

Rather than treat e-commerce, m-commerce and physical shopping as different sales channels – the retailers that pull ahead of the pack in 2015 will be those that cherry pick the best bits of each and combine them into seamless shopper journeys.

Samsung predicts a comeback focused on convenience and engaging, personalised experiences. The revenge of the High Street. This time it’s personal.

Shopping between online and offline worlds

Footfall rates are decreasing as people can shop for almost anything from the comfort of their own homes. When shoppers do visit a store they are increasingly better informed and connected than the shop’s own staff. Retailers will see that as a call to use shops differently: to create memorable experiences that drive brand engagement and loyalty.

Samsung is helping major retailers to adapt to this transformation. The Concept Mall Bikini Berlin, in collaboration with Nike, uses technology to take in-store customers on a personal journey. Each shopper can experience clothes fitting in a virtual environment meant to recreate the childhood dream of becoming a football star. When trying on t-shirts, football boots or sports trousers, the shopper sees a football field and receive guidance on how to pass the ball. From there, Samsung’s SMART Signage display monitors shows a stadium filled with cheering fans and gives the shopper an option to replay personal game highlights.

Although many people enjoy shopping online, there’s no doubt they’ll continue to be attracted to the “real” store experience.  The streetwear label store RAG in Vienna has created a shopping wall to virtually enhance customer advice in their store, using an interactive digital catalogue, shopping advisor, shopping basket and social networks fused together.  Customers can easily navigate Samsung’s 2.5 metre touchscreen to find out where products are located within the shop or transfer individual virtual shopping baskets to their mobile devices.

A new generation of shops overcome high rent and space constraints

As the lines between online and traditional retail continue to blur, tablets and interactive displays will extend shop walls, creating “endless aisles” and “shoppable windows”.  With rents spiralling ever upwards this is good news for businesses as it means they can deliver a great physical environment without the need for large shops.  One such innovation is ‘CenterStage,’ Samsung’s new digital in-store display.  The interactive 4K UHD display enables Samsung to showcase entire product suites in a life size environment.  A consumer looking to purchase a new refrigerator, for example, could potentially browse the home appliance in multiple colours; visualize how the fridge would look in various kitchens settings; and scroll through clear explanations of product features and benefits.  Samsung predicts this type of one-stop-shop for all appliance needs will appeal to consumers as it enhances and makes their home appliance shopping experience easier than ever.

When KENZO’s brand was first launched, the French luxury retailer’s vision was to take its fashion to the street, appealing to young, spirited individuals whose style was trendy and fun.  The vast majority of customers, who are under 40, primarily like to browse and purchase products online while sharing information with friends using their smartphones or tablets.   Realizing this, KENZO has created an energetic interactive experience in their real-world stores, appealing to these same online shoppers.  KENZO has delighted shoppers by installing Samsung’s VideoWalls which show garment textures in fine detail, displaying immersive video animations and pictures.  In addition, staff provide personalised attention by giving customers the ability to browse e-catalogues and select merchandise on their Samsung Galaxy Note 3 tablets.

In 2015, we’ll see continue to see the convergence of the physical and digital where it’s not just about “The High Street” or “Online,” it’s just “Shopping.”  In the meantime, be ready for the revenge of the High Street.