The donations will go directly to the Mexican Red Cross, as well as several institutions that are committed to the cause.

“Mexico is a strong country that remains standing. We are witnessing a great sense of brotherhood among Mexicans, and Samsung is committed to supporting this cause. We hope that our contribution will help accelerate the rebuilding processes,” said H.S. Jo, President of Samsung Electronics Mexico.

With this donation, Samsung Electronics Mexico expresses its sincere support for the Mexican people with the hope that they will recover quickly and remain united during these difficult times.

While for many around the world, clocks ‘falling back’ for Daylight Savings Time means more time to rest or stay out, for the Marie Curie Nurses providing terminally ill patients with vital in-home care, it’s another hour of essential work.

Which is why on October 29 from 7–8pm, to recognize the incredible efforts of the nurses of Britain’s leading charity for those afflicted with terminal illnesses, Samsung donated its advertising space at London’s iconic Piccadilly Circus junction to bring attention to Marie Curie’s ‘Extra Hour’ campaign.

The donation — part of a coordinated effort with other brands advertising at the famous site — saw Samsung blanket its advertising artwork in yellow in support of the campaign, which aims to raise awareness of the fact that Marie Curie Nurses work through the night to provide people living with terminal illnesses with emotional support and hands-on care. The color change was accompanied by messaging that explained the campaign’s objective and invited onlookers to submit donations.

Watch the campaign paint Piccadilly Circus yellow in the video below. For more information on ‘Extra Hour’ and Marie Curie Nurses, please visit www.mariecurie.org.uk.